国开(中央电大)本科《管理英语3》形考任务(单元自测1至8)试题及答案

国开（中央电大）本科《管理英语3》形考任

务（单元自测1至8）试题及答案

单元自测1形考任务试题及答案

题目为随机，用查找功能（Ctrl+F）搜索题目

［题目］一______________________________

一No,sorry,Ididntknowtheruleaboutpunchingin.

［答案］Didntyoupunchinthismorning,IVendy?

［题目］-Isupposethere11bealotofarguments.

［答案］Ishouldimagineso.

［题目］—Iwishyousuccessinyourcareer.

［答案］Thesametoyou.

［题目］—ImleavingforShanghaitomorrow.

［答案］Haveapleasanttrip!

［题目］—Whoshouldberesponsiblefortheaccident?

一Theboss,nottheworkers.Theyjustcarriedoutthe

order.

［答案］astold

［题目］一

—Wehavethreemajordivisions：Operations,Salesand

Marketing,FinanceandAdministration.

［答案］Howmanydepartmentsdowehave?

［题目］Abusdriverthesafetyofhis

passengers.

［答案］isresponsiblefor

［题目］Anumberofboysabsentsometimeduring

theterm.

［答案］havebeen

［题目］Hewillwritetomeassoonashehome.

［答案］returns

［题目］Iamyourearlycoming.

［答案］lookingforwardto

［题目］Leavethereferencebooksbehind,youwon

Ibeabletothinkindependently.

［答案］or

［题目］Myfriendinvitedmetheartclub,andI

accepteditwithpleasure.

［答案］tojoin

［题目］Thekeysuccessfulimplementationis

clearlycommunicatingthestrategytothewholecompany.

［答案］to

［题目］Theprogrammegivesstudentsthetolearn

moreaboutglobalwarming.

［答案］opportunity

［题目］Thisistheman___lastnight.

［答案］whomIsaw

二、翻译

为下面的句子选择正确的翻译（每题10分）。

操作提示：通过题干后的下拉框选择题目的正确答案。

1.Ifyouaresmartenough,andhavegotambitionandkeep

pushingforward,youcanrisetothetopofyourchosen

profession.

［答案］C.如果你既聪明过人，又有上进心，并且勇往直前,

那么你就可以在自己所选的职业领域中出类拔萃。

2.Itsuptoyoutostriveforyourplace,tokeepyourself

engagedandproductiveduringaworkinglifethatmaylast

around50years.

［答案］B.在大约50年的职业生涯中，能否积极上进，勤奋

工作，取得成效是取决于你自己的。

3.Theyaresounusualbothintheirtalentsandtheir

accomplishmentsastobeconsideredrareexceptions.

［答案］A.正因为他们既才智过人，又成就非凡，所以他们这

样的例子少之又少。

4.Wewillhavetoplaceourselveswherewecanmakethe

greatestcontribution.

［答案］C.我们应该把自己放到能做出最大贡献的位置。

5.Somearestillnervousaboutlosingtheirjobsdespite

thelowwages.

［答案］A.尽管工资不高，但还是有很多人担心失去这份工作。

二、听力理解

听对话录音，根据对话内容判断正误（每题10分）。

task4_test.mp3

操作提示：句子正确选择下拉选项框为T；句子错误选择下拉

选项框为F。

1.Wendypunchedinthismorning.［答案］F

2.Theyneedtopunchoutafterwork.［答案］T

3.Theyneedtoworkovertime.［答案］T

4.Theycanwearcasualclotheswhengoingoutonasales

call.［答案］F

5.Theycanuseofficephonesforpersonalmatters.［答

案］F

二、听力理解听对话录音，根据对话内容完成下方题目（每

题10分）。TASK3_TEST.MP3操作提示：

通过题干后的下拉框选择题目的正确答案。

1.Thetwospeakersare.

［答案］B.colleagues

2.Therearedivisionsinthecompany.

［答案］A.3

3.CustomerServiceisapartofdivision_____.

［答案］B.SalesandMarketing

4.TheSalesandMarketingincludesdepartments.

［答案］C.4

5.ThedirectoroftheSalesandMarketingisnow.

［答案］C.onabusinesstrip

二、完型填空（每空10分）。

操作提示：通过题目中的下拉选项框选择恰当的词语补全填空。

Joachimsvisionisbasedonanideacalledpleaching（编

织）,wheretreebranchesaregrownsothattheynaturallyweave

together.Sincethegrowthpatternsoftreesare【】答

案］affected】bywindandsunlight,itmaybepossibletocontrol

thewayatreedevelops.

TheseFabricatedTreeHouseHabitatswouldusetreesgrown

intoshapesashousing.Oneofthe［［答案］advantages］ofthese

designsisthattreeswouldnothavetobecutdownforlumber.

A100percenttreehousewouldtakeyearstocreate,Joachim

said.［［答案］Dependingon］theclimate,ahousecouldtake

anywherefrom5to30yearstogrow.Fortunately,theresaway

tospeeduptheprocess.Joachimsuggestsincludingecological

materialssuchassod（草皮）,grassesandlivingbranchesin

thehousingdesigns.Thismaterialwouldbeabletomoveasthe

housegrows,Joachimsaid.

Ahomewouldbecomeanactualecosystem,acommunityof

plants,animals,andbacteriaworkingtogether.Thetreeswould

alsogiveoffwatervaporthatwouldassistin【［答案］cooling】

thehomes.Solarpanelsandwindwouldhelpprovideenergy.The

treehomesmightevenhavesoilpockets,whereplantscouldgrow

fromthestructureitself.

WorkhasalreadybegunonJoachimsfirstdesign—ahouse

madefrom50percentrecycledand50percentlivingthings.

Joachimisconfidentaboutthe【［答案］importance］ofhis

work,asheusesnaturalproductswithoutdestroyingnature.The

environmentanditsstudyareveryimportant.Weneedtorespect

nature,donttakeitforgranted,hesaid.

二、阅读理解

阅读下面的文章，根据文章内容，完成相应的选择题。（每题10

分）

ORGANIZATIONSTRUCTUREINHOOGLEENGINEERING

ImMichaelBush,ManagingDirectorofHoogleEngineering.

IampleasedtowelcomeyouheretoourwebsiteandIdliketo

tellyoualittleaboutthecompanyanditsorganization.Hoogle

Engineeringwassetupin1960.Itwasdividedintoseveral

departmentsatthattime,suchasthesalesdepartment,

marketingdepartment,andproductiondepartment.Lotsof

managerswereemployedtomanageitall.

Fortunatelythingsaredifferentnow.Sixtypeopleare

employedbyHoogleandcommunicationbetweendepartmentsis

consideredtobeoneofthemostimportantaspectsofthe

business.Themarketisglobalsoweneedtomakecontactwith

customersworldwide,notjustlocally.Butintheolddayswe

wereallindifferentdepartmentsandneverspoketoeachother.

Wehadatallstructure.Traditionallywehadpeopleatthe

firstlevelontheshopfloor,manufacturingproductsaccording

totheinstructionswhichtheyweregiven.Thenyouhad

asupervisorylevelofpeoplewhosupervisedthemeveryday.

Thenyoumoveduptothemidd1emanagement,whoweredoingthe

tasksofgettingnewbusiness,andthenyouhadthe

seniormanagementteam,andthenyouhadtheboard,whodecided

thebusinessstrategy.Sotherewerealotoflevelsinthe

companyintheolddaysactually.

Thestructuretodayisthatweformteamswithinteamsto

placepeoplewhocanmanufactureaproduct.Eachteamhas

membersthatcanmanufacturedifferentproducts.Theactual

teamsnowareself-managing,sowedontevenhaveteamleaders.

Youvegottheteams,andthenyouvegottwopeople,onlytwo

people,whoarewhatyouthinkofasmanagement.Thisis

generallycalledflatstructure.

操作提示：通过题干后的下拉框选择题目的正确答案。

1.HoogleEngineeringwassetupin.

［答案］B.thetwentiethcentury

2.Therearemanydifferentofmanagementinatall

structure.

［答案］B.levels

3.Peopleinaflatstructureusuallyworkin.

［答案］C.teams

4.Allofthefollowingstatementsaretrueaccordingto

thepassageEXCEPTthat______.

［答案］B.theauthorthinksthetwostructureshavethesame

functions

5.Thebesttitleforthepassageis.

［答案］A.OrganizationStructureinHoogleEngineering

二、阅读理解

阅读下面的文章，根据文章内容判断文章后的句子是正确（T）

还是错误(F)o(每题10分)

MANAGINGONESELF

Weliveinanagefullofopportunities：Ifyouaresmart

enough,andhavegotambitionandkeeppushingforward,youcan

risetothetopofyourchosenprofession,nomatterwhereyou

startedout.

Butwithopportunitycomesresponsibility.Companiestoday

arentmanagingtheiremployeescareers.Professionalworkers

mustbetheirownchiefexecutiveofficers(CEO).Itsupto

youtostriveforyourplace,tokeepyourselfengagedand

productiveduringaworkinglifethatmaylastaround50years.

Todothosethingswell,you11needtohaveadeepunderstanding

ofyourself—notonlywhatyourstrengthsandweaknessesare,

butalsohowyoulearn,howyouworkwithothers,whatyour

valuesare,andwhereyoucanmakethegreatestcontribution,

becauseonlywhenyouoperatefromstrengthcanyouachievetrue

excellence.Historysgreatachievers—Napoleon,daVinci,

andMozart一havealwaysmanagedthemselves.Buttheyareso

unusualbothintheirtalentsandintheiraccomplishmentsas

tobeconsideredrareexceptions.Now,mostofus,eventhose

ofuswithmodesttalents,willhavetolearntomanageourselves.

Wewillhavetolearntodevelopourselves.Wewillhavetoplace

ourselveswherewecanmakethegreatestcontribution.Andwe

willhavetostaymentallyalertandengagedduringa50-year

workinglife,whichmeansknowinghowandwhentochangethework

wedo.

操作提示：句子正确选择下拉选项框为T；句子错误选择下拉

选项框为Fo

1.Companiestodayareresponsibleforemployeescareer.

［答案］F

2.ItistheCEOwhodecidesyourplace.［答案］F

3.Youneedtounderstandyourcompanywellsothatyoucan

dothingswell.［答案］F

4.Understandingyourselfmeansknowingwellaboutyour

strengths,weaknesses,yourvalues,howyoulearn,howyoudo

withothersandsoon.［答案］T

5.Ordinarypeoplecannotmanagethemselveswell.［答案］

F

单元自测2形考任务试题及答案

题目为随机，用查找功能(Ctrl+F)搜索题目

［题目］-fathertookpartinthecharity

activityintheneighbourhoodyesterday?

-Peters.

［答案］Whose

［题目］IheardthatyoureallyhadawonderfultimeatJohn

sbirthdayparty,?

［答案］didntyou

［题目］importantitisforkidstcimaginefreely!

［答案］How

［题目］-Sorry,Imadeamistakeagain.

-Practisemoreandyou'11succeed.

［答案］Nevermind.

［题目］—_______________

一Shegavetwoweeks.

［答案］Howmuchtimedidshegive?

［题目］—CouldIhelpyouwithyourheavybox?Youareso

tired

-Icanmanageit.

［答案］No.thanks.

［题目］—HowdidyoufindyourvisittoQingdao,Joanna?

［答案］Oh,wonderfulindeed.

［题目］—Immorethanhappytogooutthisweekend.

—Wevegotsomuchworktodoatthat

time.

［答案］Forgetit.

［题目］Hegaveuphisstudyincollegein

［答案］despair

［题目］Itookitfor______thatyouwouldntcomehere

again.

［答案］granted

［题目］Ifyouneedfurtherinformation,please______our

office.

［答案］contact

［题目］Itstopointtoortalkaboutstrangers

inpublic.

［答案］notpolite

［题目］Thewasonlysentencedtopayafineof$10,

000.

［答案］criminal

［题目］Thelightistooformetoread.Icannot

standanymore.

［答案］dim

［题目］Undernocircumstancetotellliestoparents.

［答案］arechildrenallowed

二、翻译

为下面的句子选择正确的翻译（每题10分）。

操作提示：通过题干后的下拉框选择题目的正确答案。

1.Thoughtheyhavealotofapplicants,theycantfind

thepeopletheywant.

［答案］B.虽然有很多应聘者，但是他们却找不到合适的人。

2.Practisingmoreisthekeytoleaningalanguage.

［答案］A.学习语言的关键是要多练习。

3.Somearestillnervousaboutlosingtheirjobsdespite

thelowwages.

［答案］A.尽管工资不高，但还是有很多人担心失去这份工作。

4.Theteacherpointedoutthegrammarmistakesinthe

writing.

［答案］C.老师指出了作文里的语法错误。

5.Howwilltheevaluationoftheseinvestmentsbecarried

out?

［答案］B.如何对这些投资进行评估呢？

二、听力理解

听对话录音，根据对话内容判断正误（每题10分）。

TASK4_TEST.MP3

操作提示：通过题干后的下拉框选择题目的正确答案。

1.Whatisthepossiblerelationshipbetweenthetwo

speakers?

［答案］B.Colleagues.

2.Whatistheopinionofthefemalespeakerabouthigh

salaries?

［答案］C.Shethinkshighsalariesstoppeoplefrommoving

on.

3.Whocontrolsovertimework?

［答案］B.Theworkers.

4.FAIRinfairwagesmeans.

［答案］A.general

5.Thetopicofthedialogisabout.

［答案］C.howtomotivatetheemployees

二、完型填空（每空10分）。

操作提示：通过题目中的下拉选项框选择恰当的词语补全填空。

Whenitcomestoselectingcandidatesthroughinterview,

moreoftenthannotthedecisionismadewiththefirstfive

munutesofameeting.Yetemployersliketo【［答案］convince］

themselvesthattheyarebeingexceptionallythoroughintheir

selectionprocesses.Intodaysmarketplace,the【［答案］quality］

ofstaffisfundamentaltothecompanyssuccessand,asaresult,

recruitersuseallmeansattheirdisposaltosecurethebest

inthefield.

Onemethodinparticularthathasriseninpopularityis

testing,eitherpsychometrictesting（心理测试）,which

attemptstodefinepsychologicalcharacteristics,oraptitude

testing.Theideaisthatthosetestingprovideanorganization

withanextrawayofestablishingacandidatessuitabilityfor

arole.

Theemploymentofpsychometricorabilitytestingasone

【［答案］component］oftherecruitmentprocessmayhavesome

merits,butinrealitythereissimplynoreal【［答案］

measure］.Theanswertothisproblemisexperienceininterview

techniquesandastrongdefinitionoftheelementsofeach

positiontobefilled.Theinstinctivedecisionthatmany

employersmake,basedonaCVandthefirstfiveminutesofa

meeting,areperhapsnolessvalidthananyothertoolemployed

inthe【［答案］business］ofrecruitment.

二、阅读理解

阅读下面的文章，根据文章内容，完成相应的选择题。(每题10

分)

HUMANRESOURCESMANAGEMENT

HumanResourcesManagement(HRM)istheprocessofmanaging

peopleandtheirrelationshipsinanorganization.Thesetwo

processesareimportantinthesuccessandgrowthofa

business.Inmanagingpeople,staffingisthemostimportant

componentofHRM.Itneedstomakeguidelinesandproceduresfor

hiringandplacement.Staffingalsoinvolvesthemanagement

ofemployeesonmatterslikemonitoringofholidays,absences,

healthandsafety,discip1inaryaction,anddismissal.

AnotherimportantelementofHRMinmanagingpeopleis

keepingtheemployeesinthecompany.Thetrainingofemployees

toenablethemtoimprovetheircareerdevelopmentisvery

important.GoodHRMpoliciesensurethatthereareclear

regulationswhichshowthepaylevelsforthedifferent

positionsinanorganization.Itisimportantforthestaffto

knowthecareerpath,pay,trainingandotheropportunitiesthat

areavailabletothem.Performancemanagementisanother

importantcomponentofHRM.Thereasonforthisisthatmany

employersuseittoevaluatecareerimprovementandtodetermine

payincreases.

ThesecondaryroleofHRMisthemanagementofthe

relationshipsamongpeopleinanorganization.Thisincludes

staffwithindepartmentsaswellasacrossthewhole

organization.Therelationshipbetweenstaffandmanagementis

animportantfactorinthesuccessofanorganization.It

decideshowfastanorganizationwillrealizetheirgoals.The

focusofHRMisthepeoplewithinanorganization.Regular

planning,monitoringandevaluationareimportantforthe

successofHRM.Successfulmanagementensuresthat

allemployeesknowtheirrole,careerdevelopmentandalsofeel

partofanorganization.

操作提示：通过题干后的下拉框选择题目的正确答案。

1.is/areimportantinthesuccessofa

business.

［答案］B.Theprocessofmanagingpeopleandtheir

relationships

2.ThemostimportantcomponentofHRMis.

［答案］A.staffing

3.Accordingtothepassage,itisimportantforthe

employeestoknowthecareerpath,pay,

trainingandotheropportunitiesthrough.

［答案］B.policies

4.Wecanusetoevaluatecareerimprovement

andtodeterminepayincreases.

［答案］C.performancemanagement

5.isNOTmentionedinthetextaboutthe

successofHRM.

［答案］C.Training

二、阅读理解

阅读下面的文章，根据文章内容判断文章后的句子是正确（T）

还是错误（F）o（每题10分）

WARFORTALENTGOESONINJOBMARKET

Thewarfortalentreadslikeheadlinesfrommanyyearsago,

butithasnevergoneaway,saysEleanorNickerson,directorof

UKoperationsforTopEmployers.Manycompaniesthey

haveresearchedareshortoftalents.Thoughthecompaniesmay

receivemanyapplications,theycannotfindthepeopletheywant.

TopEmployersresearchshowsthatofferinggoodcareer

chancesisthekeytoattractingandkeepingthetalent.Smart

employeesknowtheirownvalueandwillwanttoknowwhat

theiremployerscanofferthemafter5or10yearscareer

development.So,keepingstaffisthebiggestchallenge

employersfaceinthelongrun.

Yetnoteveryemployeefeelsthattheycanbettertheir

careerchances.Somearestillnervousaboutlosingtheirjobs,

despitearecentfallinunemployment,saystheTrades

UnionCongress(TUC).TUCpointsoutthatsomefour-fifthsof

newjobscreatedhavebeeninpartoftheeconomywhereaverage

payratesarelessthan?8anhoursincetherecession

began.Manyofthesejobsareontemporaryorzero-hours

contracts.

AreportfromtheOfficeforNationalStatisticspublished

inFebruaryshowedthatrealwageshavebeenfalling

consistentlysince2021.Itsthelongestperiodsinceatleast

1964.Werestillinthehardestlivingstandardssqueezefor

overacenturyandthosewhoarealreadyworkinghavehadyears

ofreal-termspaycuts,saysTUCspokespersonLizChinchen.

Understandingthepressuresthatstafffaceisagoodstarting

pointforanyemployer.Ifemployerswanttoshowconcernfor

theirstaff,theyshouldbepayingthemwellandunderstandthat

zero-hourscontractsbringinsecurityandextrememoneyworries.

操作提示：句子正确选择下拉选项框为T；句子错误选择下拉

选项框为Fo

1.AccordingtoresearchbyTopEmployers,many

corporationshaveenoughtalentsfortheirdevelopment.［答案］

F

2.Thedatashowsthekeytoattractingtalentsistooffer

highsalary.［答案］F

3.Thebiggestchallengeforemployerstoiskeepingstaff

inthelongrun.［答案］T

4.Notallemployeesbelievethattheycangetabetter

offer.［答案］T

5.Thewageshavebeenrisingconsistentlysince2021.1答

案］F

单元自测3形考任务试题及答案

题目为随机，用查找功能(Ctrl+F)搜索题目

［题目］——Everythingisgoing

smoothly.

［答案］Whatdoyouthinkofeverything?

［题目］—Areyougoingonholidayforalongtime?

［答案］Itwasalongtime.

［题目］—IwonderifIcoulduseyourcomputertonight?

［答案］Sure,goahead.

［题目］—Inwhatformwi11youtaketheinvestment?

［答案］We11contributeasiteandtherequiredpremises.

［题目］-Isitmoreadvisabletoupgradeourpresent

facilitiesthantakingtheriskofopening

anewpark?

［答案］Idontthinkso.

［题目］—Isitpossibleforyoutoexpandbusinessthere?

［答案］Yes,Ithinkso

［题目］Abudgetisanestimationoftheand

overaspecifiedfutureperiodoftime.

［答案］revenue；expenses

［题目］Ifthebuildingprojectbytheendofthis

monthisdelayed,theconstruction

companywillbefined.

［答案］tobecompleted

［题目］JohnaswellasMikejustbeenbackfrom

animportantmeeting.

［答案］has

［题目］Letsdiscusstheseproblemsatthemeeting,

［答案］shallwe

［题目］Purchasingthenewproductionlinewillbea

dealforthecompany.

［答案］profitable

［题目］Rent,electricityandinsuranceareallexamplesof

thecompanys_______.

［答案］overhead

［题目］Themanagerurgedhisstaffnottothe

splendidopportunity.

［答案］miss

［题目］Theyaretryingtothewastedischarged

bythefactoryforprofit.

［答案］exploit

［题目］Theyrecommendedthattheamusementpark.

［答案］beextended

［题目］Youcangoout,youproir.isetobeback

before12oclock.

［答案］aslongas

二、翻译

为下面的句子选择正确的翻译（每题10分）。

操作提示：通过题干后的下拉框选择题目的正确答案。

1.Thecostofthenewprojectwillgooverbudget.

［答案］A.新项目的支出将超过预算。

2.Howwilltheevaluationoftheseinvestmentsbecarried

out?

［答案］B.如何对这些投资进行评估呢？

3.Acreditcardisaninterestfreeshort-termloan.

［答案］A.信用卡是短期的无息贷款。

4.Assessingthedataisavitalpartofcreatingan

effectivemarketingstrategy.

［答案］C.数据评估是制定有效市场营销策略的重要一环。

5.Weshoulddiscouragepeoplefromusingtheircarsinthe

citycenters.

［答案］C.我们应该劝阻人们不要在市中心开车。

二、完型填空（每空10分）。

操作提示：通过题目中的下拉选项框选择恰当的词语补全填空。

ManypeoplewhoworkinLondonprefertoliveoutsideit,

andtogototheiroffices,factoriesorschoolseverydayby

trainorbybus,eventhoughthismeanstheyhavetogetup

earlierinthemorningand【［答案］arrive］homelaterinthe

evening.OnebenefitoflivingoutsideLondonisthathousesare

cheaper.EvenasmallflatinLondon［［答案］without］agarden

costsquitealottorent.Withthesamemoney,onecangeta

littlehouseinthe【［答案］country］withagardenofhisown.

Then,inthecountryonecanbefree［［答案］from］thenoise

andhurryofthetown.Althoughonehastogetupearlierand

spendmoretimeintrainsorbused,onecansleepbetterat

night,and,duringweekendsandonsummerevenings,onecan

enjoythefreshcleanairofthecountry.Ifonelikesgardening,

onecanspendonessparetimedigging,planting,wateringand

doingalotofotherjobswhichareneededinthegarden.Then,

whentheflowersandvegetablescomeup,onehastherewardof

apersonwhohassharedthesecretsof【［答案］nature］.

二、阅读理解

阅读下面的文章，根据文章内容，完成相应的选择题。（每题10

分）

THREESTEPSTOAGOODMARKETINGBUDGET

Withoutgoodbudgetmanagement,youarelikelytooverspend

onmarketingaccidentally.

Herearethreestepsthathelptomakeagoodmarketing

budget.

STEP1：ORGANIZEFINANCIALINFORMATION

Thefirststepistobeclearofyourcurrentfinancial

situation.Youneedtoknowhowmuchmoneyyourcompanymakes

monthlyandthechangesthatmightariseinthefuture.

Althoughincomeflowschangethroughouttheyear,youmust

organizetheinformationbasedonreliablerevenue一the

minimumamountofmoneyyourcompanymakeseachmonth.

Arealisticbudgetplanwillalwaysfocusontheincomethat

exceedstheexpenses,notthetotalrevenuethatcomesin.When

youhavedeterminedtheamountofdisposableincomeavailable

forthecompany,youshoulddeterminewherethemoneywillgo.

STEP2：DETERMINEWHEREYOUWANTTOSPENDMARKETINGFUNDS

Afteryouknowthetotalamountavailabletospendon

marketing,thenextstepishowyouplantospendthatmoney.

Threemainfactorsdecidehowyouspendmarketingfunds：the

budgetamount,yourpastexperiences,andwhereyoucanreach

therightaudience.Youwillstartorganizinghowtospendthe

fundsbasedontheamount.Besides,youneedtoconsiderthe

strategiesthathaveworkedinthepast.Also,youneedto

considerwhichmarketingchannelswillallowyoutoreachthe

rightaudience.

STEP3：ASSESSDATAANDMAKEAPPROPRIATECHANGES

Thefinalstepinbuildingagoodmarketingbudgetisthe

analysisoftheplanandanychangesthatmayimproverevenue.

Ultimately,marketingisdesignedtobringinextrarevenue.If

theactivitydoesnotbringinanyadditionalrevenueoverits

cost,thenitisbettertochangestrategyandtrysomethingelse.

Assessingthedataisavitalpartofcreatinganeffective

marketingstrategy.Evaluationbeginswithcomparingpast

performancetotheperformanceaftermarketingtheproduct

orservices.However,agoodbudgetaloneisnotenough.Youhave

totakeactionandremaincommittedtofollowingthroughyour

plan.Bykeepingthebudgetinmindwhenyoumakedecisions,you

willhavetheopportunitytoworkoutdifferentstrategiesto

findthebestsolutionsforyourbusinessgoalsandprevent

overspendingonmarketing.

操作提示：通过题干后的下拉框选择题目的正确答案。

1.Whatshouldthebudgetplanbebasedon?

［答案］B.Thecompanysreliableincome.

2.WhatdoesdisposableincomemeaninPassage3?

［答案］C.Netincome.

3.Youhavetobeclearofwhenorganizin