国际商务管理知到智慧树章节测试课后答案2024年秋中国海洋大学

国际商务管理知到智慧树章节测试课后答案2024年秋中国海洋大学第一章单元测试

Themanagersofaglobalfirmneedtoinvestigatethe()riskstowhichtheyexposetheircompanyincertaincountries—andtheimplicationsofthoserisksfortheeconomicsuccessofthefirm.（）

A:politicalB:economicalC:culturalD:technological

答案:politicalWhichisNOTincludedinculturalglobalization?（）

A:ConnotationB:MeaningsC:IdeasD:Values

答案:ConnotationWhichofthefollowingisthemanifestationofanti-globalization?（）

A:FordmovesitsfactorytoothercountriesB:BrexitC:China-NetherlandsRailwayD:International5GTelecommunicationTechnology

答案:BrexitWhichofthefollowingcountrieshasthemosttop500companies?（）

A:FranceB:ChinaC:USAD:UK

答案:ChinaForeignExchangeRiskreferstothepossibilitythatchangesinmacroeconomicconditionswillnegativelyimpactacompanyorinvestment.

A:对B:错

答案:错SmallandMediumEnterpriseshasresultedinintegrationofmarketsandproductionacrosscountries.

A:对B:错

答案:错

第二章单元测试

Whichofthefollowingsarestakeholders?

A:CustomersB:SuppliersC:EmployeesD:Managers

答案:Customers；Suppliers；Employees；ManagersWhichcasereflectssustainabilitystrategiesforNATURE?（）

A:Freecovid-19treatmenttoemployeesprovidedbyDisneyB:TheLearnAnytimeEducationAlliancelaunchedbyHuaweiC:McDonald’sPracticesinWasteRecyclingD:Apple’scorevalues

答案:McDonald’sPracticesinWasteRecyclingIssuesof“（）”havecometotheforefrontasfirmsconsidertheirlong-termrelationshipswithhostcountries.

A:SustainabilityB:ContinuityC:RecyclabilityD:Circularity

答案:SustainabilityWhichofthefollowingworksisNOTasustainablestrategyforhuman?（）

A:Tomaximizeprofit,Fordchosetobepunishedbyfederalcourtfortheirdeadlypintocarproblemsinsteadofcallingthemback.B:MerckdonatedmedicinetoAfricainordertorestraintheepidemicofriverblindness.C:HuaweihelpedschoolmovetotheInternetintheperiodofCovid-19.D:DisneyprovidedfreeDisney+toaudiencesotheywillbemoreliketostayhomeduringtheCovid-19

答案:Tomaximizeprofit,Fordchosetobepunishedbyfederalcourtfortheirdeadlypintocarproblemsinsteadofcallingthemback.ComparedwithCSR,Sharedvalueisnotcorporatesocialresponsibilityorphilanthropy—creatingsharedvalueisatthecoreofthebusinessstrategy.（）

A:对B:错

答案:对TheUnitedNationsSustainableDevelopmentGoals(SDGs)promotedin2015representaglobalagendatoaddressthemostpressingchallengesfacingourworld.（）

A:错B:对

答案:对

第三章单元测试

Sarahhasmovedtoanothercountryfor12monthsandgrowsaccustomedtothenewculture.Whichstageofthecultureshockisshemostlikelyin?（）

A:MasteryphaseB:NegotiationphaseC:HoneymoonphaseD:Adjustmentphase

答案:AdjustmentphaseWhichofthefollowingtwocountriesbelongtothesameculturecluster?（）

A:AustraliaandUSB:ChinaandIndiaC:GermanyandSaudiArabiaD:SwitzerlandandFinland

答案:AustraliaandUSAboutsocietalcultureandcorporateculture,whichofthefollowingstatementsisincorrect?（）

A:Corporatecultureisbasedonaninterlockingofsixelements.B:Corporateculturetendstobestrongerthansocietalculture.C:Thecultureofasocietyisimposedbypresentmembersofasociety.D:Thecultureofasocietyislearnedfromearliergenerations.

答案:Corporateculturetendstobestrongerthansocietalculture.Whichthefollowingcountryhavethehighestuncertaintyavoidance?（）

A:ChinaB:JapanC:FranceD:UK

答案:ChinaCulturalconflictsaredifficulttoresolveaspartiestotheconflicthavedifferentbeliefs.（）

A:错B:对

答案:对Themanager’sperceptionofthelocusofcontroloveroutcomesisanoften-overlookedvariableinthedecision-makingprocessbecauseitisnotimportant.（）

A:错B:对

答案:错

第四章单元测试

Whichstatementabouthigh-contextcultureandlow-contextcultureiscorrect?（）

A:Inlow-contextcultures,informationspreadsmorerapidlyandfreelythaninhigh-contextcultures.B:Inhigh-contextcultures,feelingsandthoughtsarenotexplicitlyexpressed.C:Inlow-contextcultures,keyinformationisembeddedinthecontextratherthanmadeexplicit.D:Inhigh-contextcultures,wherepersonalandbusinessrelationshipsaremorecompartmentalized,communicationmediahavetobemoreexplicit.

答案:Inhigh-contextcultures,feelingsandthoughtsarenotexplicitlyexpressed.Managerscancultivatetrustby（）

A:Createaclearandcalculatedbasisformutualbenefit.B:ImprovepredictabilityC:Developmutualbodingthroughregularsocializingandfriendlycontact.D:Givethecounterpartssomebeneficialconcessions.

答案:Createaclearandcalculatedbasisformutualbenefit.；Improvepredictability；Developmutualbodingthroughregularsocializingandfriendlycontact.Thetermcommunicationdescribestheprocessofsharingmeaningbytransmittingmessagesthroughmediasuchaswords,behavior,ormaterialartifacts.（）

A:对B:错

答案:对Anythingthatservestofacilitatethecommunicationoftheintendedmeaningistypicallyreferredtoasnoise.（）

A:错B:对

答案:错Whenthereistrustbetweenparties,communicatorswilladjusttounforeseencircumstanceswithlessconflict,anditfacilitatesopencommunicationinexchangingideasandinformation.（）

A:对B:错

答案:对

第五章单元测试

Whichstatementaboutconcessionsstageisincorrect?（）

A:Adaptyourdemandstotheothersidequickly.B:Concessionsarealmostalwaysnecessarytocompleteanysuccessfultransaction.C:Oftenconcessionsgounappreciatedandunreciprocated.D:Yourcounterpartstendtooverlook,ignoreordownplayyourconcessions.

答案:Adaptyourdemandstotheothersidequickly.A___iscontingentwhenyoustatethatyoucanmakeitonlyiftheotherpartyagreestomakeaspecifiedconcessioninreturn.（）

A:AgreementB:CompromiseC:CooperationD:Concession

答案:Concession___meansthatifalossoccurs,theeconomicentitywillpaywithanyfundsavailableatthetime.Itcanbeactiveorpassive;itcanbeunconsciousorconscious.（）

A:ThecontrolofrisklossB:RiskavoidanceC:Risk-takingD:Transferrisk

答案:Risk-takingZOPAmeanstheoverlapzoneofthebuyer’sandseller’stargetprices.（）

A:错B:对

答案:错Respectforculturaldifferenceswillgetanegotiatoralotfartherthanignorance,soit’simportanttodosomeresearchwhenenteringintonegotiationswithunfamiliarcounterparts.（）

A:错B:对

答案:对Acollaborativenegotiationstylefollowsthe“Iwin,youwin”model.（）

A:错B:对

答案:对

第六章单元测试

Whentherearenostrongdifferencesincustomercharacteristics,whatkindofmarkettargetingstrategy

isthebestforaMNCcompanytodevelop?

A:ConcentratedmarketingB:UndifferentiatedmarketingC:DifferentiatedmarketingD:Distributedmarketing

答案:UndifferentiatedmarketingL’Oréalhasdifferentbrandsfordifferenttargetgroups.Whichkindofmarkettargetingstrategydoesitadopt?（）

A:DifferentiatedmarketingB:DistributedmarketingC:UndifferentiatedmarketingD:Concentratedmarketing

答案:DifferentiatedmarketingWhichofthefollowingstatementaboutproductsinthegrowthstageiscorrect?（）

A:Productsinthisstagearecalledstarproducts.B:Productsinthisstagearecalledquestionmarkproducts.C:Productsinthisstagearecalleddogproducts.D:Productsinthisstagearecalledcowproducts.

答案:Productsinthisstagearecalledstarproducts.WhichnewproductpricingstrategydoesDeBeersusetoselldiamonds?（）

A:PenetrationpricingB:PriceSkimmingC:EconomypricingD:PremiumPricing

答案:PremiumPricingDiscriminationPricingisthepracticeofchargingdifferentpricestodifferentcustomersfortheidenticalgoodsorservicessoldbythesamesupplier.（）

A:错B:对

答案:对Servicepublicrelationsreferstopublicrelationsactivitiesthatlistento,collect,sortoutandreflectthepublic’sopinionsontheenterpriseanditsproducts,andgiveappropriatetreatment.（）

A:对B:错

答案:错

第七章单元测试

Whichsingle-brandstrategydoesAppleuse?（）

A:Line-brandstrategyB:Range-brandstrategyC:Umbrella-brandstrategyD:Premium-brandstrategy

答案:Line-brandstrategyWhichbrandstrategydoesProcter&Gambleadopt?（）

A:Range-brandstrategyB:Multi-BrandStrategyC:Single-BrandStrategyD:Umbrella-brandstrategy

答案:Multi-BrandStrategy____hasbecomeanimportantnewtoolinbrandawarenessmarketing.（）

A:VlogB:SocialmediaC:OnlineGamesD:Email

答案:SocialmediaWhichofthefollowingstatementsofbrandstrategyistrue?（）

A:Inagroup,theparentcompanycanusedifferentbrandstrategiesfromthesub-companies.B:Multi-brandstrategyincludesbrandedhouse,houseofbrandandumbrellabrand.C:Line-brandstrategyisakindofmulti-brandstrategy.D:Apple’sproductsincludingAirPods(earphone),iPhone(mobilephone),iPad(tablet)andMacBook(computer)usearange-brandstrategy.

答案:Inagroup,theparentcompanycanusedifferentbrandstrategiesfromthesub-companies.Parallelco-brandingisastrategythatinvolveslinkingofmultiplebrandsfromdifferentcompaniesinordertocreateaproductindicativeoftheirindividualidentities.（）

A:错B:对

答案:错Franchisingistheprocessofleasingatrademarkedorcopyrightedpropertyforuseinconnectionwithaproduct,service,orpromotion.

A:错B:对

答案:错

第八章单元测试

Nikehasopenedfactoriesinareaswithlowlaborcosts,likeVietnam,Indonesiaandsoon.Whichproactivereasondoesthecasereflect?（）

A:EconomiesofScaleB:ResourceaccessandcostsavingC:GrowthopportunitiesD:Incentive

答案:ResourceaccessandcostsavingSimplotisthematerialsupplierofMcDonald’s.DuetoMcDonald’srequirements,ithadtofollowMcDonald’sexpansionandgoglobal.Whichreactivereasondoesthecasereflect?（）

A:CustomerdemandsB:GrowthOpportunitiesC:TradeBarriersD:GlobalizationofCompetitors

答案:CustomerdemandsTaxpoliciesintheCaymanIslandshavestimulatedmanyenterprisestogoingglobal.Whichproactivereasondoesthecasereflect?（）

A:GrowthopportunitiesB:EconomiesofScaleC:IncentiveD:Resourceaccessandcostsaving

答案:IncentiveTencentandNetEasecompetedwitheachotherforoverseasmarkets.Whichreactivereasondoesthecasereflect?（）

A:RegulationsandrestrictionsB:GlobalizationofCompetitorsC:GrowthOpportunitiesD:Customerdemands

答案:GlobalizationofCompetitorsTheavailabilityofrawmaterialsandotherresourcesoffersbothgreatercontroloverinputsandlowertransportationcosts.

A:对B:错

答案:对WhichstatementaboutcharacteristicsofbornglobalisNOTcorrect?

A:Bornglobalfirmstendtoadopthighlydistinctiveproductsthattargetnichemarkets.B:Bornglobalcompanieshaveabundantfinancialandtangibleresources.C:Bornglobalfirmstendtoadoptdifferentiationstrategiesbydevelopingdifferentiateddesigns.D:Bornglobalcompaniesareusuallyactiveininternationalmarketsfromtheinitialstage.

答案:Bornglobalcompanieshaveabundantfinancialandtangibleresources.

第九章单元测试

___isathree-tieredevaluationframeworkthatcompaniescanfollowwhenattemptingtodetermineifitisbeneficialtopursueforeigndirectinvestment(FDI).（）

A:PorterDiamondModelB:TheOLImodelC:AValueChainD:Porter’sFiveForces

答案:TheOLImodelBMWwillhavelowerproductioncostsifitaccessestotheU.S.marketcomparedtoGermany.Thecasecanbeexplainedby____inownershipadvantage.（）

A:OwnershipB:InternalizationC:AvailabilityD:Location

答案:LocationCoca-Colahasasecretrecipeandbrandrecognition,whichreflectsits____.（）

A:UniquenessB:InternalizationC:OwnershipD:Internationalization

答案:OwnershipTheCAGEdistanceidentifiescultural,administrative,geologicalandeconomicdifferencesordistancesbetweencountriesthatcompaniesshouldaddresswhencraftinginternationalstrategies.（）

A:错B:对

答案:错TheOLIisafour-tieredevaluationframeworkthatcompaniescanfollowwhenattemptingtodetermineifitisbeneficialtopursueforeigndirectinvestment.（）

A:错B:对

答案:错Internalizationadvantageincludesfactorsoflow-costlabor,rawmaterialslowertaxesandothertariffs,andawell-trainedlaborforceindifferentplaces.

A:对B:错

答案:错

第十章单元测试

Pfizerhalveditsdividendandraise$22billionindebttobuyrivalWyethfor$68billioninanacquisition.WhichtypeofM&Adoesthecasereflect?（）

A:VerticalmergersandacquisitionsB:HybridMergersandAcquisitionsC:HorizontalmergersandacquisitionsD:ConcentricMergersandAcquisitions

答案:HorizontalmergersandacquisitionsLegoStarWarsisaLegothemethatincorporatestheStarWarssagaandfranchise,whichisoneofourmostbelovedthemesever.Itisatypicalcaseof____innon-equityentrymode.

A:TurnkeyB:LicensingC:ExportingD:Franchising

答案:LicensingStarbucksdoesn’tcultivatecoffeeandhasnoplantationsinwhichtheygrow,harvestandcurecoffeebeans.Theyoutsourceallthatworktofocusonservingtheircustomersacrosstheworld.Itisatypicalcaseof____innon-equityentrymode.

A:LicenseB:ManagementContractC:ServiceContractD:ManufacturingContract

答案:ManufacturingContractAconversionfromthecurrentMandarinOrchardSingapore,HiltonSingaporeOrchardisownedbyOUECommercialREITandwillbemanagedbyHilton.Thecaseisthe____ofnon-equityentrymode.

A:ServiceContractB:OffshoreOutsourcingC:ManufacturingContractD:ManagementContract

答案:ManagementContractGooglehasalsooutsourcedtasksrelatedtosoftwaredevelopmenttoremoteindividualorcompaniesacrosstheworld,suchasRandstadandAerotek.Itisatypicalcaseof____innon-