2025文旅古城蛇年新春游园会（灵蛇迎春文创游园会主题）活动策划方案-40P

灵蛇迎春·文创游园会

——2025蛇年新春古城文创游园会策划案目录01.活动前言03.活动宣传05.活动包装02.活动概况04.活动内容contentsACTIVITYINTRODUCTIONACTIVITYINTRODUCTIONACTIVITYINTRODUCTIONACTIVITYINTRODUCTIONACTIVITYINTRODUCTION壹活动前言ACTIVITYINTRODUCTION如何做好古城文创？深挖文化价值，赋予文创产业更高的附加值！挖掘文化

产品开发古城文创

元素借鉴HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR古城文旅X非遗文创

近年来，国潮热不断升温，非遗文创与现代设计巧妙结合，一系列文化创意产品不断涌现，成为年轻人追捧的“潮品”。这既拉近了文物和公众的距离，又让传承千百年的文化遗产逐渐活起来”“火起来”,撬动了新消费的大市场。文创品牌表达两者结合不仅有助于非遗的保护和传承，也能为旅游产业注入新的活力。，文创品牌表达两者结合不仅有助于非遗的保护和传承也能为旅游产业注入新活力！HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEARHAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEARHAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR通过深入了解非遗文化，将其精髓融入文创产品设计中，使非遗文化得以在现代社会中延续和传承。文创产品作为非遗文化的载体，能够直观地展示非遗的独特魅力和深厚底蕴，让更多人了解和认识非遗！践行“百千万工程”，推动文化的传承与创新促进乡村经济与文化的融合发展文创产品的销售能够带动乡村经济的发展，通过文创产品的推广和销售，可以吸引更多游客前来乡村旅游和消费，进一步推动乡村经济的繁荣。小镇青年|文创新玩法以文化赋能乡村振兴，为高质量发展注入青春动能，满足群众多样化文化需求，通过文创产品的设计和推广，可以带动更多人参与到非遗文化的传承和创新中来，共同推动非遗文化的繁荣发展。好运连连·新春集福攻略！古城文旅X非遗文创，打造匠心文创年礼！潮玩文创

蛇来运转HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEARHAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR蛇来运转|文创好礼承载全新年味！TheYearoftheSnakeiscoming|Creativegiftscarryanewyear'sflavor!春节即将来临，礼品选择又成了大家头疼的问题，在众多礼品中，文创产品以其独特的和文化内涵，成为近年来备受追捧的礼品之选！将传统文化元素与现代创意相结合定制成文创产品，在新春的喜庆氛围中，一系列精美的文创产品，以其独特的设计和深厚的文化象征，成为了庆祝佳节的时尚元素，每一枚承载着一个美好的祝愿。01.02.03.贰活动概况ACTIVITYINTRODUCTIONHAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEARHAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR活动主题：灵蛇迎春·文创游园会

——2025蛇年新春古城文创游园会活动活动时间：2025年元旦/年初一至年初四活动地点：古城活动对象：全体市民活动调性：年味、民俗、非遗、喜庆活动概括活动亮点文创游园计划/好运上上签活动亮点年味美陈/新春新禧过蛇年活动亮点年味大集

新春文创甄选叁活动宣传ACTIVITYINTRODUCTION活动预热海报定制预热海报话题发布社交平台宣传HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEARHAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEARHAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEARHAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR活动预热视频在活动现场拍摄预热短视频，通过短视频的场景呈现，更直观的向目标客群种草，提升活动热度。活动宣传春节专场蛇来运转好事花生一起来逛蛇年古城吧！【潮玩文创】活动第一弹品牌曝光蛇年大集开运之文创模特—抖音/小红书宣传—规则玩法：线上抖音/小红书宣传，发布新春文创产品，邀请市民朋友进行互动，寻找信宜文创馆模特！增加线上曝光率！HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEARHAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR活动宣传春节专场蛇来运转好事花生一起来逛蛇年古城吧！【潮玩文创】活动第二弹内容加热蛇年大集开运新年签—小程序定制H5—规则玩法：参与活动进行抽签，开启新年上上签活动，抽取幸运小礼品到活动现场领取！增加现场人气以及曝光率！HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEARHAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR活动宣传春节专场蛇来运转好事花生一起来逛蛇年古城吧！【潮玩文创】活动第三弹种草渗透抖音小红书KOL达人宣传—抖音/小红书宣传—规则玩法：邀请高校+社会MCN机构邀约形式，聚集大批起号阶段的K0L达人进行视频切片、图文编辑的种草发文传播，赠送文创产品进行宣传打造，为主题活动积攒声量。HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEARHAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR肆活动内容ACTIVITYINTRODUCTIONHAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEARHAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR新春潮玩游园会活动主线任务集福点位分布辅助点位六个站点打卡，集六福印章，完成即获得精美非遗DIY手作新春套福气趣味投福袋财源滚滚来合成站集六张福卡，六福合成即可至兑换点，参与DIY文创产品站文创周边、产品介绍、产品售卖趣味寻宝记好运夫子解签新年文创好礼活动平面图规划新春套福气趣味投福袋财源滚滚来趣味寻宝记好运夫子解签新年文创好礼IP气模易拉宝好运连连开福气文创许愿树迎宾墙HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEARHAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEARHAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEARHAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR六福集章卡STEP1:现场参与活动的人可至活动入口服务台领取活动券一张；STEP2:凭券参与现场集六福活动，通过集齐六福可至合成站抽取好礼/参与DIY手作活动！HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEARHAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR互动1：新春套福气新春蛇年助阵，套圈圈也能玩出新高度。每一次出手，都可能是好运的开始，让快乐和奖品双双入袋。HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEARHAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR互动2：趣味投福袋游戏规则：参加者站在指定位置投掷福袋，每人五个福袋，有三个福袋投中对应的篮筐即为成功，成功可集章一枚。HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEARHAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR互动3：财源滚滚来游戏规则：参加者站在指定位置滚动饮料瓶，饮料滚动停留的位置为指定位置即为成功，成功可集章一枚。HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEARHAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR互动4：趣味寻宝记游戏规则：参加者站在指定位置拉动线，指定时间走出迷宫即为成功，成功可集章一枚。HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEARHAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR互动5：好运夫子-新年上上签凭券可前往好运夫子摊位进行求签，我们邀请了积善堂夫子坐阵，为大家解答对未来一年的展望和期待，新年新意头，快来解锁你们新一年的福气啦！HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEARHAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR互动6：画蛇添福-新年文创好礼新年文创产品融合了丰富的传统文化元素，我们现场准备了各式各样的文创产品，增加了新春元素不仅具有浓厚的节日氛围，还承载着人们对美好生活的向往和祝福。（购买文创产品获得打卡印章1枚，即可参与DIY手作）HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEARHAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR集章成功-非遗文创手作6个活动印章集邮成功的市民朋友，可凭券参与免费文创手作活动！HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEARHAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR福气文创许愿树现场购买文创随意产品，即可获得许愿卡一张，可写上心愿祝福语，挂上现场许愿树！HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEARHAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR福袋区-好运连连开现场设置9.9元即可抽取福袋，福袋内含各种各样的文创好礼，新的一年，好运连连，2025年趣味玩不停！伍活动包装ACTIVITYINTRODUCTIONHAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEARHAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR超大IP气模打卡现场设置超大IP气模吸引游客留步，拍照打卡，达到最大曝光率！HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEARHAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR易拉宝展架现场路引设置易拉宝展架，宣传活动内容，以及达到指引路线效果！HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HA