《跨境电商实务》课件-2.1.5How to Operate Shopee Platform

HowtoOperateShopeePlatform01IntroductiontoShopeeAne-commerceplatformfoundedinSingaporein2015.Providesauser-friendlyshoppingexperiencewithawiderangeofproducts.OffersservicesinmultiplecountriesacrossSoutheastAsia.Oneofthefastest-growinge-commerceplatformsintheregion.Achievedsignificantmarketsharethroughaggressiveexpansionstrategies.Continuestogrowwiththeincreasingtrendofonlineshopping.Integratedlivestreamingforinteractiveshoppingexperiences.User-friendlymobileappwithadvancedfeatures.Strongsellerandbuyerprotectionpolicies.OverviewofShopeeMarketPositionandGrowthUniqueFeaturesofShopee010204Utilizesacommission-basedmodelforsellers.Offersvarioussubscriptionplansforadditionalbenefits.Providesamarketplaceforbothindividualsandbusinesses.Shopee'sBusinessModel03WhatisShopeeSTEP.01CreatingaShopeeSellerAccountVisittheShopeewebsiteandselect'SellonShopee'.Fillintherequiredpersonalandbusinessinformation.Completetheregistrationprocesswithnecessarydocumentation.STEP.02AccountVerificationProcessSubmitidentificationdocumentsandproofofaddress.WaitforShopee'sverificationteamtoreviewyourdocuments.Receivenotificationuponsuccessfulverification.STEP.03UnderstandingSellerLevelsSellerlevelsaredeterminedbysalesperformanceandcustomerfeedback.Higherlevelsunlockadditionalbenefitsandfeatures.Regularlymonitoryourperformancetomaintainorupgradeyourlevel.STEP.04AccountSecurityBestPracticesUseastrong,uniquepasswordandenabletwo-factorauthentication.Regularlyreviewaccountactivityforanyunauthorizedaccess.Keepyourcontactandverificationinformationuptodate.AccountSetupandVerificationUserInterfaceOverviewThedashboardprovidesasummaryofsales,orders,andproductlistings.Navigatethroughdifferentsectionsusingthemenuontheleft-handside.Accessyouraccountsettingsandprofilefromthetop-rightcorner.01MobileAppvs.DesktopExperienceThemobileappoffersconvenienceandreal-timenotifications.Thedesktopplatformprovidesamorecomprehensivesetoffeatures.Bothplatformsareuser-friendlyanddesignedforeaseofuse.03KeyFeaturesandToolsManageproductlistings,orders,andcustomerinquiriesfromthedashboard.Utilizethebuilt-inanalyticstotracksalesandperformance.Accessmarketingtoolstopromoteyourproducts.02AccessingSupportandResourcesShopeeoffersacomprehensivehelpcenterwithguidesandFAQs.Contactsupportthroughthein-appchatoremail.Attendwebinarsandworkshopsforsellereducation.04NavigatingtheShopeePlatform02ProductListingandManagementClickon'Addanewproduct'fromtheproductmanagementsection.Fillintheproductname,description,andcategory.Uploadhigh-qualityimagesthatshowcasetheproduct.Includedetailedspecificationsandfeatures.Useclear,well-litimagesfromdifferentangles.EnsureimagesadheretoShopee'sguidelinesanddimensions.CreatingNewProductListingsAddingProductDetailsandImagesSetcompetitivepricesbasedonmarketresearch.Monitorinventorylevelstoavoidstockouts.Adjustpricesasneededtostaycompetitive.Choosethemostrelevantcategoryforyourproduct.Addrelevanttagstoimprovesearchvisibility.Keepcategoryandtagsconsistentwithproductdetails.ProductCategoryandTagsSettingPricesandInventoryProductListingProcessAccesstheproductmanagementsectiontoeditexistinglistings.Updateproductdetails,prices,andimagesasneeded.Ensurechangesaresavedandreflectonthelivesiteimmediately.EditingandUpdatingListingsRegularlycheckinventorylevelstopreventstockouts.Setupalertsforlowinventory.Updatestocklevelspromptlyaftersales.MonitoringStockLevelsCreatevariationsforproductswithdifferentoptions(e.g.,color,size).SetuniqueSKUsandpricesforeachvariation.Provideclearinformationtoavoidcustomerconfusion.ProductVariationsandOptionsRemoveproductsthatarenolongeravailable.Archiveproductstemporarilytokeepthemoutoftheactivelistings.Restorearchivedproductsiftheybecomeavailableagain.ProductRemovalandArchivingProductManagementUsingKeywordsandDescriptionsResearchandincludehigh-traffickeywords.Writeclear,concise,andinformativedescriptions.Highlightuniquesellingpointstodifferentiateyourproduct.ProductReviewsandRatingsEncouragecustomerstoleavereviewsandratings.Addressnegativereviewspromptlyandprofessionally.Usepositivereviewstobuildtrustandcredibility.UtilizingShopee'sPromotionsandDealsSearchEngineOptimization(SEO)forShopeeUserelevantkeywordsinproducttitlesanddescriptions.Optimizeimageswithdescriptivefilenamesandalttags.Monitorsearchperformanceandadjuststrategiesaccordingly.ParticipateinShopee'sflashsalesandpromotions.Offerspecialdealstoattractnewcustomers.Usepromotionaltoolstoenhancevisibilityandsales.OptimizationTechniques03MarketingandPromotiononShopeeLinkyourShopeestorewithyoursocialmediaaccounts.Shareproductupdatesandpromotionsonsocialmedia.Encouragesocialsharingtoincreasevisibility.Shopee'sSocialMediaIntegrationPartnerwithinfluencersandkeyopinionleaders(KOLs).Leveragetheiraudiencetopromoteyourproducts.Negotiatetermsandmonitorthesuccessofcollaborations.InfluencerandKOLCollaborationsCreatetargetedadcampaignstoreachawideraudience.Usedifferentadformats(e.g.,searchads,displayads).Monitoradperformanceandadjustbudgetsasneeded.ShopeeAdsandCampaignsEngagewithcustomersinreal-timethroughlivestreaming.Showcaseproductsandanswerquestionslive.Offerexclusivedealsandpromotionsduringlivesessions.UtilizingShopee'sLiveStreamingFeatureShopeeMarketingToolsCreatingFlashSalesandPromotions

Setuptime-limitedsalestocreateurgency.Offerdiscountsonselectedproducts.Promotetheeventthroughvariousmarketingchannels.

SettingUpDiscountCodesGenerateuniquediscountcodesforcustomers.Settermsandconditionsfordiscountusage.Monitortheredemptionrateandadjustasnecessary.

ParticipatinginShopee'sSpecialEventsJoinShopee'sthemedeventsandsales(e.g.,11.11,12.12).Prepareinventoryandpromotionsinadvance.Leveragetheevent'straffictoboostsales.

UtilizingShopee'sVoucherSystemOffervoucherstoincentivizepurchases.Setconditionsforvoucherredemption.Monitorvoucherusagetoassesscampaigneffectiveness.Promotions