营销策划 -法拉利品牌手册

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NORTHAMERICA

2021’i

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FerrariChallengeLogo 2

ThelogoonTeamclothing 4

LogosonChallengecar 5

Logoonsupportvehicles 6

ThelogoonTeamclothing 7

LogoonTeam’scommunication 9

Thelogoonheadedpaper 10

Logoontheweb 11

Otherlogos 12

Thecar’slivery 13

Theoverall’scustomization 14

Thetruck’scustomization 15

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=FELZER

ADLERS。

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1

2

FERRARICHALLENGELOGO

Theseguidelines(the“Guidelines”)setforththetermsandconditionsunderwhichteams(the“Team(s)”)takingparttotheFerrariChallengeChampionship(Europe,USAorAsiaseries)(the“Championship”)areallowedtomakeuseofthe“FerrariChallengeLogo”reproducedinTable#1,propertyofFerrariS.p.A.(“Ferrari”).

Asageneralrule,eachusebyaTeamofthe“FerrariChallengeLogo”issubjecttoFerrari’spriorwrittenapproval.

Theapprovalcanberequestedbysendingane-mailtoFerrariChallenge@keepingcopiedoneofthefollowingemails:

forFerrariChallengeEurope:andrea.mladosic@

forFerrariChallengeNorthAmerica:louis.colmache@forFerrariChallengeAsiaPacific:filippo.zanier@

forFerrariChallengeUnitedKingdom:marco.gasparet@

TheGudelinesincludealsorulesregardingtheuseoftheTeam’slogoandoftheTeam’ssponsorslogos.

SaveasfortherightsgrantedundertheseGuidelines,theTeamsand/ortheirsponsor/partnerarenotallowedtouse/produce:

i.images,drawingandotherrepresentations(bothstillandmoving)ofFerrari(the“FerrariImages“)

ii.anyname,logo,trade/servicemark,identifications,designationsorotherelementownedby,pertainingtoordirectlyorindirectlyreferredorreferableto,Ferrari,including(butnotlimitedto)predominantlyredelementsorcomponents(collectively,the“FerrariElements“)

iii.items(includingmerchandisingand/orotherpromotionalproducts/materials)bearingand/orreproducingtheFerrariImagesand/ortheFerrariElements

FerrarireservestherighttoactagainstthoseTeamswhichwillnotcomplywiththeseGuidelines.

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LOGOSONCHALLENGECAR

TheTeamsareentitledtoaffixthe“FerrariChallengeLogo”onthefollowingmaterialsonly:

theTeam’ssupportvehiclesattendingtheracesoftheChampionship,inaccordancewiththebrandingguidelinesandinstructions

assetforthinTable#3

theTeam’sapparel,inaccordancewiththebrandingguidelinesandinstructionsassetforthinTable#4.

TheTeamsshallaffixontheTeamclothingitemsbearingthe“FerrariChallengeLogo”,theanti-counterfeiting“Notforsale”tag/label(the“Tag”)purchasedfromArtigrafichePagani,Italy,theofficialTag’ssupplierofFerrari.

TheTagscanberequestedbyemailtoagp@artigrafichepagani.it,alwayscopiedferrarichallenge@,inadditionwithoneofthefollowingemails:

-forFerrariChallengeEurope:andrea.mladosic@

-forFerrariChallengeNorthAmerica:louis.colmache@

-forFerrariChallengeAsiaPacific:filippo.zanier@

-forFerrariChallengeUnitedKingdom:marco.gasparet@

theTeam’scommunications’materials(e.g.newsletter,pressreleases),inaccordancewiththebranding

guidelinesandinstructionsassetforthinTable#5andTable#6

theTeam‘swebsite,inaccordancewiththebrandingguidelinesandinstructionsassetforthinTable#7

=FELZER

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ADLERS。

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THELOGOONTEAMCLOTHING

Appendix(A)TABLE1

RacingShield

LargesizeandSmallsize

>90mm

<90mm

LargesizeSmallsize

Therearetwovariantsofthelogo,accordingtothetotalheightoftheShield:LargeSize-tobforheightsgreaterthan90mm;SmallSize-tobeusedforheightslessthanorequalto90mIneachcasebothversionsareprovidedintheirfolders.

Cmyk,PantoneandRgbversions

PositiveNegative

NorthAmerica2021TrofeoNorthAmerica2021Trofeo

NorthAmerica2021TrofeoNorthAmerica2021Trofeo

Negativeversionforblackordarkbackgrounds.

DescriptorssuchasSponsor,PlacesorYearsareeditableinthefile.TheFontusedisITCLegacySansRegular.

ColourPaletteandconversion

Pantone,FourColoursandRGB

®

PantoneCoolGray11CMYK:

5

RGB:75.75.75

®

Pantone485

CMYK:

RGB:227.33.25

®

PantoneProcessBlack

CMYK:

00

RGB:0.0.0

®

Pantone355

CMYK:

RGB:0.149.62

®

PantoneProcessYellowCMYK:

RGB:255.237.0

Allcoloursareappliedtothefilesintheirfolders:CMYK,orPantone.

GreyscaleandOnecolourversions

PositiveNegative

NorthAmerica2021Trofeo

NorthAmerica2021Trofeo

NorthAmerica2021Trofeo

NorthAmerica2021Trofeo

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errariLh

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LOGOSONCHALLENGECAR

TABLE2

ThesponsorandteamlogoscannotbetoocloseorcovertheofficialFerraribrandonthecar.ThisruleisalsovalidforthelogooftheTeampartnersonthecar.

SPONSOR’SLOGO

OVERTHEFERRARILOGO

ALLNOTAPPROVABLE

SPONSOR’SLOGO

OVERTHEFERRARILOGO

TEAM’SLOGONEARTHEFERRARILOGO

SPONSOR’SLOGO

OVERTHEPRANCINGHORSE

YOUR

EAMLOGO

=FELZER

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ADLERS。

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LOGOONSUPPORTVEHICLES

TABLE3

TheFerrariChallengelogoonsupportandassistancetruckscanbeusedintheconfigurationsetfortheaim,thatfeaturesthecombinationwiththeChampionshipsponsors.Thatconfigurationissetwithredorwhitebackground.

OK

ONLY1LOGOEACHSIDE

1/3

1/3

1/3

THELOGOMUSTNOTBECLOSETOTHESPONSORLOGOSMAXLOGOHEIGHT=1/3THEHEIGHTOFTHETRUCK

StartingfromJanuary2022theFerrariChallengeChampionshipwillchangeitscorporateidentity.Ifthisyearyouplantomodernizeorrepainttrucksandredesignhospitalitieslayout,youcanalreadyusethenewlogoduringthisyear.

RefertoMatthew.Dusenberry@

6

THELOGOONTEAMCLOTHING

THELOGOONTEAMCLOTHING

TABLE4

OK

ONLYONELOGO

NOOTHERSLOGOPRESENTONTHEITEMSNOTCOMBINEDWITHTHETEAMLOGO

ONWHITEONYELLOWONREDONBLACK

NOTAPPROVABLE

ASSOCIATEDWITHTHETEAMLOGO,

NOTAPPROVABLE

COLOURCOMBINATIONINCORRECT

ONOTHERCOLOURS

ONLYWITHWHITEBACKGROUND

COMBINEDSPONSOR’S

WITH

LOGO

OK

StartingfromJanuary2022theFerrariChallengeChampionshipwillchangeitscorporateidentity.

Ifthisyearyouplantomodernizeyouruniformlayout,youcanalreadyusethenewlogoduringthisyear.RefertoMatthew.Dusenberry@

7

8

THELOGOONTEAMCLOTHING

Appendix(B)TABLE4

TheTeamsshallaffixontheTeamclothingitemsbearingthe“FerrariChallengeLogo”,theanti-counterfeiting“Notforsale”tag/label(the“Tag”)purchasedfromArtigrafichePagani,Italy,theofficialTag’ssupplierofFerrari.

TheTagscanberequestedbyemailto

agp@artigrafichepagani.it,alwayscopiedferrarichallenge@,inadditionwithoneofthefollowingemails:

-forFerrariChallengeEurope:andrea.mladosic@

-forFerrariChallengeNorthAmerica:louis.colmache@

-forFerrariChallengeAsiaPacific:filippo.zanier@

-perFerrariChallengeUnitedKingdom:marco.gasparet@

Costofeachlabel:0,06€

LOGOONTEAM’SCOMMUNICATION

TABLE5

FerrariChallengelogocanbeusedinTEAM’scommunications:newsletters,pressreleases,advertisingpages,printedgadgets.Theonlyrestrictionisthatthelogomustbeseparatefromtheotherlogosontheprinteditemorpage.ItspurposemustremainasanelementthatdescribestheChampionshipaffiliation.

COMBINED

WITHTEAMLOGO

NOTAPPROVABLE

Lanuova488ChallengeEvomentodeldownforceecontrolli(SSC),iqualioffrononuove

hafattoilsuodebuttonelelettronici.Leprestazioniven-taraturededicate.Ilconcept

corsodelleFinaliMondialigonogarantitedall’incrementodicontrolloSSC,chesifonda

Ferrariinsvolgimentopressodelcaricoverticaleedalnuovosullostimatoredell’angolodi

l’AutodromodelMugello.AsviluppodeglipneumaticiPirelli;assetto,èstatoadeguatoai

treannidallapresentazioneperquantoriguardailpiacerenuovilivellidiperformanceper

della488Challengeavvenutadiguida,affrontatoinsedefornireaisistemidicontrolloun

aDaytona,laCasadiMaranellodisviluppoinizialeattraversolinguaggiocomunefinalizzato

introduceunkitdiaggiorna-sessionialsimulatorediguidaallamassimizzazionedell’agilità

mentosviluppatoconl’obiettivoGT,sièdecisodipartiredainingressocurvaedelladispo-

dimigliorareleperformanceunavalutazioneapprofonditanibilitàditrazioneinuscita.

assolute,laguidabilitàelari-delbilanciamentoaerodinamico

petitivitàdellaprestazione,pertragliassi,cheèstatospostato

offrireaipilotisempremaggiorinavantialfinedifavorirela

piacereedivertimentodiguida.prontezzadiinserimentoela

La488ChallengeEvoraggiungeriduzionedelsottosterzoin

questiobiettivimassimizzandouscitadicurva.Ilbilanciamento

lasinergiatraaerodinamicaeaerodinamico“dialoga”coni

dinamicaveicolo,ovverol’inte-sistemidicontrolloE-Diff3eF1-

razionetrapneumatici,bilancia-TCSbasatisulSideSlipControl

NomeTeam-STATO-CAPCittà-Indirizzocompleto-Tel0000351234567-FaxTel0000351234567-indirizzo@postaelettronica

NomeTeam-STATO-CAPCittà-Indirizzocompleto-Tel0000351234567-FaxTel0000351234567-indirizzo@postaelettronica

OK

CHALLENGELOGOREMAINSINANISOLATEDAREAWITHRESPECTTOTHEOTHERBRANDS

9

10

THELOGOONHEADEDPAPER

TABLE6

FerrariChallengelogocanbeusedinTEAM’sheadedpaper.Theonlyrestrictionisthatthelogomustbeseparatefromtheotherlogosontheprinteditemorpage.ItspurposemustremainasanelementthatdescribestheChampionshipaffiliation.

OK

CHALLENGELOGO REMAINSINAN ISOLATEDAREA WITHRESPECTTOTHEOTHERBRANDS

NomeTeam-STATO-CAPCittà-Indirizzocompleto-Tel0000351234567-FaxTel0000351234567-indirizzo@postaelettronica

COMBINEDWITH

TEAMLOGO

NOTAPPROVABLE

COMBINEDWITH

OTHERLOGOS

NomeTeam-STATO-CAPCittà-Indirizzocompleto-Tel0000351234567-FaxTel0000351234567-indirizzo@postaelettronica

LOGOONTHEWEB

TABLE7

A

THELOGOISPLACEDINTHESECTIONS

ILLUSTRATINGTHEACTIVITYWITHFERRARI

1/10

B

1/10

1/10

1/10

1/10

1/10

1/10

1/10

1/10

IFTHETEAMRACEWITHFERRARIONLY,THELOGOCANBEPLACEDONTHEHOMEPAGERESPECTINGTHEMAXIMUMHEIGHTOF1/10OFTHEPAGE’SHEIGHT

taraturededicate.IlconceptdicontrolloSSC,chesifondasullostimatoredell’angolodiassetto,èstatoadeguatoainuovilivellidiperformanceperfornireaisistemidicontrollounlinguaggiocomunefinalizzatoallamassimizzazionedell’agilitàiningressocurvaedelladisponibilitàditrazioneinuscita.

Lanuova488ChallengeEvohafattoilsuodebuttonelcorsodelleFinaliMondialiFerrariinsvolgimentopressol’Autodro-modelMugello.Atreannidallapresentazionedella488Challen-geavvenutaaDaytona,laCasadiMaranellointroduceunkitdiaggiornamentosviluppatoconl’obiettivodimigliorareleperfor-manceassolute,laguidabilitàelaripetitivitàdellaprestazione,peroffrireaipilotisempremaggiorpiacereedivertimentodiguida.La488ChallengeEvoraggiungequestiobiettivimassimizzandolasinergiatraaerodinamicaedina-micaveicolo,ovverol’interazionetrapneumatici,bilanciamentodel

downforceecontrollielettronici.Leprestazionivengonogarantitedall’incrementodelcaricoverti-caleedalnuovosviluppodeglipneumaticiPirelli;perquantoriguardailpiacerediguida,af-frontatoinsededisviluppoinizialeattraversosessionialsimulatorediguidaGT,sièdecisodipartiredaunavalutazioneapprofonditadelbilanciamentoaerodinamicotragliassi,cheèstatospostatoinavantialfinedifavorirelaprontezzadiinserimentoelariduzionedelsot-tosterzoinuscitadicurva.Ilbilan-ciamentoaerodinamico“dialoga”conisistemidicontrolloE-Diff3eF1-TCSbasatisulSideSlipCon-trol(SSC),iqualioffrononuove

11

12

OTHERLOGOS

TABLE8

SaveasotherwiseindicatedintheseGuidelines,TeamsarenotallowedtouseFerrariImagesand/orFerrariElements(seedefinitionsonpage2),includingthelogos.BelowsomeexamplesofincorrectusesofFerrariImagesandofFerrariElements.

SF

errarl·

ONTEAMCLOTHING

ONCAR

ALLNOTAPPROVABLE

SF

ONOTHERSVEHICLES

ONOTHERMATERIALS

M

G

youn

S

errariLh

F

THECAR’SLIVERY

TABLE9

THEOFFICIALLIVERYISSPECIFIEDINTHESEASONSPORTINGREGULATIONS.

Herebelowthecar’sliverywiththeonlyseries’ssponsorareasplaced,soyoucanusethedrawingastheguidelinetofollowtodesignyourcar’slivery.Pleasenotethattheassignedspacesarenotsubjecttochangesindimensionsorbranding.Oncedone,pleasesendthe

drawingto:ferrarichallenge@sowecanapproveyourproposalbeforeproducingyourpartnersstickersandfinalizet