英文 2024 年 B2B 电商终指南报

HowtostartsellingB2Bonline

TheDefinitiveGuidetoB2BEcommerce

contents

whatshiftingbuyingbehaviormeansforB2Bsellers

Trend1:successnolongerhingesonin-personsales

Trend3:omnichannelcommerceismakeorbreak

7tipsfromB2Bshopifybrandstosetyouupforsuccess

1.Rethinkyouroperationsstrategy

2.Identifyyourkeychannels

3.startsmall,thenscale

4.Buildtrustwithbrandconsistency

5.priceforprofit,notexcessivediscounts

6.Developasupplychaincontingencystrategy

7.choosetherightdigitalcommerceplatform

HowtoevaluateaB2Becommerceplatform

centralizedandactionablecustomerdata

self-serveordering

Easyproductdiscoverabilityandaccesstoinformation

customizable,flexible,andsecurepayments

Reliableandaccurateinventoryinformation

keepyourdeliverypromise

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TheDefinitiveGuidetoB2BEcommerce

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TREND1

successnolongerhingesonin-personsales

03/24

TheDefinitiveGuidetoB2BEcommerce

B2Bbuyerswillingtospend

77%

$50,000

ormoreinasingletransaction

B2Bbuyerswillingtospend

$500,000

ormoreinasingletransaction

source:Mckinsey,2021

IMPLICATION

04/24

TheDefinitiveGuidetoB2BEcommerce

TREND2

67%

IMPLICATION

05/24

TheDefinitiveGuidetoB2BEcommerce

TREND3

omnichannelcommerceismakeorbreak

10ormorechannels

06/24

TheDefinitiveGuidetoB2BEcommerce

Jonshanahan,co-founderandchiefMarketingofficeratstryx

IMPLICATION

07/24

TheDefinitiveGuidetoB2BEcommerce

1.Rethinkyouroperationsstrategy

08/24

TheDefinitiveGuidetoB2BEcommerce

2.Identifyyourkeychannels

MichelleRazavi,FounderofELAVI

09/24

TheDefinitiveGuidetoB2BEcommerce

3.startsmall,thenscale

4.Buildtrustwithbrandconsistency

10/24

TheDefinitiveGuidetoB2BEcommerce

5.priceforprofit,notexcessivediscounts

11/24

TheDefinitiveGuidetoB2BEcommerce

68%

shopify/lpsoscommerceTrendsstudy,2022

12/24

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centralizedandactionablecustomerdata

14/24

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15/24

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self-serveordering

16/24

TheDefinitiveGuidetoB2BEcommerce

JohnHelwig,MarketingManageratFreshRoastedcoffee

68%

17/24

TheDefinitiveGuidetoB2BEcommerce

XSOLUTION:

JonMarsella,FounderandcEoofJasperstudios

18/24

TheDefinitiveGuidetoB2BEcommerce

customizable,flexible,andsecurepayments

19/24

TheDefinitiveGuidetoB2BEcommerce

20/24

TheDefinitiveGuidetoB2BEcommerce

Reliableandaccurateinventoryinformation

Jurrienswarts,co-founderandcEoofstojo

21/24

TheDefinitiveGuidetoB2BEcommerce

XSOLUTION:

Reliableshippinganddeliverypromises

22/24

TheDefinitiveGuideto