Consumer Behavior知到智慧树章节测试课后答案2024年秋上海商学院

ConsumerBehavior知到智慧树章节测试课后答案2024年秋上海商学院第一章单元测试

Consumerbehaviorisanongoingprocess

A:错B:对

答案:对whichoccurswhenacompanymakesanefforttointeractwithcustomersinaregularbasis,givingthemreasonstomaintainabondwiththecompanyovertime.

A:datamarketingB:RelationshipmarketingC:consumermarketingD:onlinemarketing

答案:RelationshipmarketingWhichoneisnotbelongtodarksideofconsumerbehavior?

A:difficulttomakeadecisionB:additiveconsumptionC:ConsumedconsumerD:Compulsiveconsumption

答案:difficulttomakeadecisionConsumerscanbesegmentedalongmanydimensions.Onesuchdimensionis（

）

，whichisthestatisticsthatmeasuretheobservableaspectsofapopulation.

A:countryB:demographicC:regionD:popularculture

答案:demographicAddictiveconsumptionreferstorepetitiveandoftenexcessiveshoppingperformedasanantidotetotension,anxiety,depression,orboredom.

A:对B:错

答案:错

第二章单元测试

Theabilityofasensorysystemtodetectchangesordifferencesbetweentwostimulibelongto

A:SubliminalperceptionB:DifferentialthresholdC:Absolutethreshold

答案:DifferentialthresholdPerceptualdefensemeansconsumersaremorelikelytobeawareofstimulithatrelatetotheircurrentneeds

A:错B:对

答案:错Marketingmessagealwayshasthreebasiccomponents:

A:ansignB:anobjectC:animageD:aninterpretant

答案:ansign；anobject；aninterpretantMostmarketerswantstocreatemessagesbelowconsumers’thresholdssopeoplewillnoticethem.

A:对B:错

答案:错Perceptionisathree-stageprocessthattranslatesrawstimuliintomeaning.

A:对B:错

答案:对

第三章单元测试

Twomajorapproachestobehaviorallearningincluding

A:instrumentalconditioningB:ClassicalconditioningC:cognationlearningD:observationlearning

答案:instrumentalconditioning；ClassicalconditioningRepetitionaapplicationofclassicalconditioning.

A:对B:错

答案:对Marketingapplicationsofclassicalconditioninginclude

A:repetitionB:conditionedproductassociationC:lookalikeD:stimulusgeneralization

答案:repetition；conditionedproductassociation；stimulusgeneralizationreinforcementalwaysleadtoapositiveoutcome

A:对B:错

答案:错Whichkindisnotbelongtomemory?

A:sensorymemroyB:shorttermmemoryC:durablememoryD:longtermmemory

答案:durablememory

第四章单元测试

Wearmasksbelongstowhichhierarchyofneeds?

A:PhysiologicalneedsB:SocialneedsC:SecurityneedsD:Esteemneeds

答案:SecurityneedsWesatisfyphysiologicalneedswhenweusewebtoresearchtopics.

A:对B:错

答案:对Themotivationthatconsumeriswillingorabletoexpressiscalledrecessivemotivation.

A:错B:对

答案:错Apersonmustchoosebetweentwodesirablealternativesbelongsto

A:AvoidanceavoidanceconflictB:ApproachavoidanceconflictC:multipleconflictD:Approachapproachconflict

答案:ApproachapproachconflictConsumerinvolvementincludes

A:Message-responseinvolvementB:ProductinvolvementC:MessageinvolvementD:Purchasesituationinvolvement

答案:Message-responseinvolvement；Productinvolvement；Purchasesituationinvolvement

第五章单元测试

Freudiantheoryiscarriedoutinthemindamongthreesystems

A:EgoB:UnderegoC:SuperegoD:ID

答案:Ego；Superego；IDMotivationalresearchismoreexpensivetoconductthanlarge-scale,quantitativesurveydatacollectiong.

A:对B:错

答案:错Establishingasuccessfulbrandpersonalityofteniskeytobuildingbrandloyalty.

A:错B:对

答案:对WhichwecallAIOs

A:OpinonsB:InterestsC:AffectD:Activities

答案:Opinons；Interests；ActivitiesWhichgroupisthetopgroupintheVALSsystem

A:InnovatorsB:BelieversC:StriversD:Makers

答案:Innovators

第六章单元测试

Attitudesweformtoprotectourselveseitherfromexternalthreatsorinternalfeelingperform

A:knowledgefunctionB:ego-defensivefunctionC:utilitarianfunctionD:value-expressivefunction

答案:ego-defensivefunctionThink-Feel-Dobelongsto

A:ExperientialhierarchyB:StandardlearninghierarchyC:Low-involvementhierarchyD:High-involvementhierarchy

答案:StandardlearninghierarchyCompliancehelpsustogainrewardsoravoidpunishment

A:错B:对

答案:对Whichpartreflecttherelativepriorityofanattributetotheconsumer

A:ImportantweightsB:AttributesC:BeliefsD:Alternatives

答案:ImportantweightsWhichelementisnotbelongtocommunicaitonmodel

A:MediumB:MessageC:MarketersD:Source

答案:MarketersAttractivenesssourceismoreeffectiveforreceiverswhotendtobesensitiveaboutsocialacceptanceandother'sopinions.

A:错B:对

答案:对Whichkindofmessagecanbeusedinthecommunicationmodel?

A:HumorousappealsB:FearappealsC:SexualappealsD:Emotionalappeals

答案:Humorousappeals；Fearappeals；Sexualappeals；Emotionalappeals

第七章单元测试

Whichkindofdecisionmakinghastocollectasmuchinformationaspossible?

A:HabitualdecisionmakingB:LimitedproblemsolvingC:Extendedproblemsolving

答案:ExtendedproblemsolvingNeedrecognitionoccurswhenwecomeintocontactwithdifferentorbetterqualityproducts.

A:对B:错

答案:错Deliberatesearchbelongtoactivesearch.

A:对B:错

答案:对Lossaversionmeansweemphasizeourlossesmorethanwegains.

A:错B:对

答案:对Whichrulesarebelongtononcompensatorydecisionrules?

A:LexicographicruleB:Limination-by-aspectsruleC:ConjunctiveruleD:Simpleadditverule

答案:Lexicographicrule；Limination-by-aspectsrule；Conjunctiverule

第八章单元测试

Crowdingisequaltodensity.

A:错B:对

答案:错Unplannedbuyingexperiencesasuddenurgewesimplycan'tresist.

A:对B:错

答案:错Repeatbuyersarealsotheloyalcustomers

A:错B:对

答案:错Recycleisagoodwaytoreducewasteandincreaseenvironmentallyresponsiblebehavior.

A:对B:错

答案:对"Youcanappealdirectlytotheretailerforredress"belongsto

A:third-partyresponseB:publicresponseC:privateresponse

D:voiceresponse

答案:voiceresponse

第九章单元测试

Whoconductstheinformationsearchandcontrolstheflowofinformation?

A:InfluencerB:GatekeeperC:BuyerD:Initiator

答案:GatekeeperOrganizationalpurchasedecisionsdotendtohaveahighereconomicorfunctionalcomponentcomparedtoindividualconsumerchoices.

A:对B:错

答案:对Membersagreeonthedesiredpurchase,theydisagreeonlyintermsofhowtheywillmakeithappen.

A:错B:对

答案:对Childrenmakeupthreedistinctmarkets:

A:InfluencemarketB:PrimarymarketC:CurrentmarketD:Futuremarket

答案:Influencemarket；Primarymarket；FuturemarketBusiness-to-customer(B2C)e-commerce

referstoInternetinteractionsbetweentwoormorebusinessesororganizations.

A:错B:对

答案:错

第十章单元测试

Thepurchaseofuseaparticularbrandwillenhancetheimageothershaveofhimorherbelongsto

A:InformationinfluenceB:UtilitarianinfluenceC:BrandinfluenceD:Value-expressiveinfluence

答案:Value-expressiveinfluenceGroupcohesivenessmeansthedegreetowhichmembersofagroupareattractedtoeachotherandhowmucheachvalueshisorhermembershipinthisgroup

A:错B:对

答案:对Opinionleadermustbeacelebrate

A:对B:错

答案:错Threebasicthemesofdissatifiedconsumptioninclude

A:Non-convenientB:IdentityC:AgencyD:Injustice

答案:Identi