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Analysetheluxuryconsumption
bymicroeconomics1精选编辑pptBackground
WiththerapiddevelopmentofChineseeconomy,Chinaisgraduallybecomingaforceinluxuryconsumermarket.Sofar,almostalloftheworld‘sluxurybrandsinChinahavebranches,flagshipstoresalsoareemerging.ThenumberofChineseconsumershasbeenthethirdinLouisVuitton’sglobalcustomerbase(客户群).Onbehalfofthestatusandwealthoftheseniorclocksandwatches,jewelrymanufacturerCartier.Since1992ithasstartedbusinessinChina,atpresentithasthreeboutiquesandover30pos.2精选编辑pptWhyluxuryhassobigattraction？3精选编辑pptWhatisaluxury?Definition:thegoodsoftheincomeelasticityofdemandisgreaterthan1areluxury,thedemandisgrowingfasterthanincomegrowth.IfEstandsforluxuryoftheincomeelasticityofdemand,andifE>1itmeansluxuryiselastic.4精选编辑pptLuxuryproperties:ScarcityHighprices,highqualityHasastrongculturalfeatures,needtimeaccumulationandcontainsrichhistoryandculture,standforspiritual,inspirationandtasteAsymbol5精选编辑pptEconomicAnalysisoftheluxuryconsumption1.thescarcityoftheluxury:①naturalscarcity
②technicalscarcity③limitededition.
.Insupplyanddemandtheory,weknowthatthepriceoftheproductdependsonthemarginalutilityofconsumptionofthelastunitofproduct,accordingtothelawofdiminishingmarginalutility,scarcityitemscanonlyselltothehighprice.6精选编辑ppt2.thedemandcurveoftheluxurygoods:factors:
Thepriceofgoodsandthevalueofgoods;After-salesservice;Therelativepriceofotherluxury;Incomeandpersonalwealth;Preferences,socialandculturalhabits;Thelevelofqualityofresidents,levelofeducation;Taxpolicy.7精选编辑ppt3.theimpactofthetaxonluxuryconsumption:Accordingtothesubstitutioneffect,Levyingunittaxonluxurygoodswillreducethedemandforluxurygoodsandincreasethedemandforothercommodities.Consumptiontaxleviedonluxurycanhelpconsumersconsumingrationally.8精选编辑ppt4.predictluxurygoodsdevelopmenttrendbytheincomeelasticityofdemand:Demandforluxurygoodsnotonlyhavethegreatpotentialbutalsocanabsorbthepurchasingpower.Reason:Theincomeelasticityofdemandforluxurygoodsisgreaterthan1.Thismeansthatasincomesrise,thedemandgrowthwillbefaster.9精选编辑pptThepositiveThenegativeTHEPOSITIVEANDNEGATIVEIMPACTSOFTHELUXURYCONSUMPTION10精选编辑pptThepositivePromoteeconomicgrowthTriggeraneweconomicgrowthpointImprovethequalityofthelivesofpeople11精选编辑pptIrrationalconsumptionoutflowof
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