2023-2024 中国滑雪产业白皮书

2024-10-122023-2024中国滑雪产业白皮书ChinaSkiIndustryWhiteBook作者：伍斌Author：BennyWu（WuBin）PartnerofBeijingYuanhePartners2023-2024雪季，出行终于完全不会受到疫情的限制。因此，以“尔滨”文翻译。/http://vanat.ch/publications.shtml 2023-2024ChinaSki12法律声明报告中所有的文字、图片、表格等要素及其各种组合均享有包括但不限于版权在内的各项权利。本报告属于免费公开发联系方式163 2023-2024ChinaSki3第一章滑雪场与滑雪人次 2023-2024ChinaSki4数据对于白皮书研究起到了非常大的帮助。表1-1统计了国内719家处于运营 2023-2024ChinaSki5省份统计雪场数（家）数（家）及各省官方场数（家）数（家）123456789996889888778856444广东332653535广西64333552323212110291811010111注：经比对，发现有部分省份公布的滑雪场馆统计数中包括了部分“室内滑雪模拟器场地”（比如：广东、上海）或戏雪乐园（比如：海南）。 6排名上年排名省份同比增幅2023-20242022-202312吉林51.24%30420121河北13.14%28725434新疆56.48%21543北京3.06%57黑龙江88.65%9865浙江1.97%7广东41.67%86-15.45%939湖北45.17%838-5.48%84 760家室内滑雪场累计产生488万滑雪人次，比上年365万滑雪人次同比增长 8172736455564738393322211111111 2023-2024ChinaSki9省份省份22211111省份室内滑雪场211111广东119省份111111广东118113456779 2023-2024ChinaSki 2023-2024ChinaSki一、滑雪场上行设施：架空索道&魔毯 表3-1:中国滑雪场按脱挂式架空索道数量排名省份118227732754466546664657464885598554444444444433322222222222211111111111111111111111111111 2023-2024ChinaSki9972883773551431111111111111 2023-2024ChinaSki 2023-2024ChinaSki 2023-2024ChinaSki图1-1：中国滑雪场数量及滑雪人次统计（按雪季财年5.1-4.30）表1-1:中国滑雪场数量分布（按省份）表1-2:滑雪人次按省份排名TOP10（单位：万人次）图2-1:国内已投入运营的室内滑雪场数量统计（家）图2-2:国内室内滑雪场数量及滑雪人次统计表2-1：室内滑雪场数量及滑雪人次统计表2-2：2023-2024国内处于运营状态的60家室内滑雪场分布（按省份）表2-3：部分国内室内滑雪场在建、待建及停业统计（按省份）表2-4：全球室内滑雪场雪区面积排名（TOP10）表2-5：滑雪场按核心目标客群分类统计数据表2-6：滑雪场按垂直落差分类统计数据表2-7:不同雪道面积的滑雪场数量及滑雪人次占比分类统计表2-8：有架空索道的滑雪场及滑雪人次统计信息表2-9：滑雪人次超过10万的滑雪场统计信息图3-1:有架空索道的雪场&雪场架空索道数量统计图3-2:中国滑雪场脱挂式架空索道数量统计图3-3:中国滑雪场脱挂式架空索道按进口、国产数量统计表3-1:中国滑雪场按脱挂式架空索道数量排名表3-2:雪场脱挂式架空索道数量按省份排名 2023-2024ChinaSki作者简介伍斌协会冰雪专业委员会主任。雪度假区总经理、河北崇礼多乐美地滑雪度假村总经理、意泰尼卡集团中国（北京）公司营销总监、北京雪上飞体育用 2023-2024ChinaSki2023-2024ChinaSkiIndustryWhiteBookByWuBin(BennyWu)EnglishVersionProvidedByOctober-12-2024 2023-2024ChinaSkiPrefaceDuringthedraftingoftheninth"WhitePaptourismhasappearedinmanypartsofthecountry.Reflectingontheskiingbecomingmorepopularandhitarecordhighinpassengerflow.However,therewasadifferentiationphenomenonamongsuburbanskiresorts,andmostofthemfailedreceivetheexpectedlargepassengerflowduringtheSpringFdepicttheportfoliooftheskimarketwithdataasclosetorealityasposcommercialreasonssuchastradesecrsupplydataofsomeequipmentisnotsuitabletobedisclosedhere,whicalittleregrettothecompletenessofthisreport.SincerelythankallthecolleaguesintheindustrPaperresearchforalongtimeandallHeartfeltthanksgotoalltheteammemberswhoparticipatedinthpaper!ThankstoallthereaderswhopaidattentiontotheWhitePapIwouldalsoliketodelivermysinceregratitprovidingthebelowofficialpublishingplatformfortheWhiteBook.Specialthangotomyoldfriend,Pro.YuxuanChen,partnerofBeijingYuanhePartners,forherdiligentandprofessionalworkinpreparingtheEnglishversionofthisWhiteBook./http://vanat.ch/publications.shtml ContentsPrefaceLegalStatementandDisclaimerClassifiedInformationStatisticsEquipment&FacilitiesofSkIntroductionstotheAuthor&Translator LegalStatementandDisclaimerThisreportisdistributedwithoutchargetothepublic,anyininstitutionsarewelcometociteanddisseminawithpropercitationofsource.domainbelongtotheoriginaleffortstodohisresearchandinvestigation,consideringthatpartofthefigurehereinonlyandbeappliedorusedunderprofessionaldiscretionandjudgment.Theauthofthereportandrelatedentitiesorassociatesdonotbearanylegalrespontheaccuracyofthedatalistedorcanyviolationagainstrelevantlawsandtheabove-mentionedd ChapterI.SkiResortsandSkierVisitswhichallthebusinessesandactivitiesoftheskiindustryareeevaluated.Therefore,thenresorts.Inaddition,thisreportusesthe‘snowseasoensurethetimelinessandcomparabilityofthminoradjustmentstothestatisticalperiodofindividualskiresorts.(Forexample,theoperatingdataofindividualouMay2024willbeincludedinthisreportingpeI.NumberofSkiResorts,SkierVisitsandSkiersreasons,and3havereoppublicis719,anincreaseof22froof10fromthepreviousyeaFromMay1,2023toApril30,2024,millioninthepreviousyear.ThetrendofthenumberofskiresortsanAccordingtothemodelcalculationofthenumberofskiersintheWhiteBook,duringthe2023-2024snowseasonfiscalyparticipatedinskiing11.18millioninthepreviousyeacapitaskiingtimeso Figure1-1:StatisticsonSkiResorts&SkierVisitsinChina(by2023-2024fiscalyear)II.DistributionofSkiResortsandSkierVisitsInthepastthreeyears,theNationalSportsGeneralAdministrationhascontinuouslyreleasedtheNationalSportsVenueStatisticalSurveyData,whichshowsthatasofDecember31,2021,thenumberofskiresortsinthecountryis811,asofDecember31,2022,thenumberofskiresortsinthecountryis876,andasofDecember31,2023,thereare935skiresortsnationwide.Atthesametime,thesportsadministrationsofmostprovinceshavesuccessivelyreleaseddetaileddataonsportsvenuesintheirprovinces.TheseofficialdatahavebeenofgreathelptotheWhiteBookresearch.Table1-1countsthedetailedinformationonthedistributionof719domesticskiresortsinoperationbyprovince,andcomparesthemwiththeofficialdata,sothatreaderscanfullyunderstandtheoveralldistributionofskiresorts. BookBookBook123456Jilin78999688988877885644433265353564333552323212110291811010111Note:Aftercomparison,itTable1-1:TheDistributionofSkiResortsinChina(byprovince)Inthe2023/2024snowseasonfiscalyear,thenumberofskiervisitsrankedinthetoptenby province(TOP10)isshowninTable1-2.RankRankinLastProvinceYoY+%2023-20242022-202312Jilin51.24%30420121Hebei13.14%28725434Xinjiang56.48%21513743Beijing3.06%18618057Heilongjiang88.65%1859865Zhejiang1.97%1271257Guangdong41.67%1027286Sichuan-15.45%939Hubei45.17%83588Shanxi-5.48%7984Table1-2:SkiersVisitsRankedTOP10byProvince(unit:10,000people) ChapterII.ClassifiedStatisticsofSkiResorts Figure2-2:StatisticsonIndoorSkiResorts&SkierVisitsYoY+%NumberofAllkindsofSki111111118thathavebeen211111119 1727364555647383933222111111Anhui11222111Xinjiang11 Rank1China1China3China4China5Netherlands6China77ChangshaXiangjiangSnChina9 NumberofResortsPercentageofPercentageofTable2-5:StatisticsonSkiResortsbyCoreTargetCustomerGroupsNumberofResortsYoY+%YoY+% SlopesAreaNumberofSkiResortsSkierVisits(10,000)2023-20242022-2023YoY+%2023-20242022-2023YoY+%Table2-8:StatisticsonSkiResortswithAerialRopewaysandSkiervisits aerialropeways,accountingforonly2.23%ofthetotalnumber,butthenumberofskiersvisitsaccountsformorethan20%.Detachableropewayshavebeenfurtherrecognisomenewlybuiltindoorskiresortshavealsochosen Liftingfacilitiesfundamentimportantpartofanyskiresort.AtpresInthe2023-2024snowseasonfiscalyear,atotalof30newskiaerialropewayswerebuiltandputAsofApril30,2024,thetotalnumberofaerialropewaysbuiltandputintouseindomesticski Figure3-2:StatisticsontheDetachableAerialRopewaysinSkiResortsinChinaFigure3-3:StatisticsontheImportedandDomesticallyManufacturedDetachableAerialRopeways 118227732754466546664657464885598554444444444433322222222222211111111111111111111111111111Table3-1:RankingofChineseSkiResortsbyNumberofDetachableAerialRopeways ProvinceSkiResortswithDetachableAerialRopeways2023-2024DetachableAerialRopeways20233-2024DetachableAerialRopeways2022-2023Jilin93228Hebei92726Xijiang72721Beijing288Heilongjiang377InnerMongolia355Shannxi143Hubei1111111111111Table3-2:TheRankingofProvincesbytheNumberofDetachableAerialRopewaysJilin,HebeiandXinjiangrankedthetopthreewith32,27and27detachableropeways2.MagicCarpetsinSkWiththewidespreadusageofmagiccarpetsinskiresocarpetsintheskiresorts.Accordingtoincompletestatistics,inthefiscalII.SkiResortFieldFimportedsnowgroomersisabout60,whilethetotalnumb III.RentalEquipmentinSkiTheskirentalmarketcmarket.Inaddition,likethepreviousyear,inthefiscalyseason,skiresortsacrossthecountrygenerallyreportedthaofrentalsnowboardsinskiresorts. ChapterIV.Summary1.Theindoorskiresor2.Themarketconcentrationofoutdoorskiresortshasfurtherincreagrowthrateofdestinationskiresortsisgratifying.attentiontotherelevantreports(Ski+),Lebingxue,XuezuTechnolog Figure1-1:StatisticsonSkiResorts&SkierVisitsinChina(by2023-2024fiscalyear)TheDistributionofSkiResortsinChina(byprovince)SkiersVisitsRankedTOP10byProvince(unit:10,000people)Figure2-2:StatisticsonIndoorSkiResorts&SkierVisitsStatisticsonSkiResortsbyCoreTargetCustomerGroupsTable2-8:StatisticsonSkiResortswithAerialRopewaysandSkiervisitsStatisticsontheNumberofSkFigure3-2:StatisticsontheDetachableAerialRopewaysinSkiResortsinChinaFigure3-3:StatisticsontheImportedandDomesticallyManufacturedDetachableAerialRopewaysTable3-1:RankingofChineseSkiResortsbyNumberofDetachableAerialRopewaysTable3-2:TheRankingofProvincesbytheNumberofDetachableAerialRopeways 2023-2024ChinaSkiIntroductiontotheAuthorMr.WuBinistheChairmanofHenanSongdingSkiResort,theFounderandCEOofBeijingSnowpalEnterpriseManagementCo.,Ltd.,authorofChinaSkiIndustryWhiteBook,editor-in-chiefofIceandSnowBlueBook,vicechairmanofBeijingSkiAssociation,anddistinguishedexpertlecturerofBeijingSportUniversity.BeforehefoundedSnowpal,Mr.WuhadbeenPresidentofCarvingSkiGroup,ChiefStrategyOfficerofVankeGroupIceandSnowDivision,DeputyGeneralManagerofGolf&IceandSnowDepartmentofBeijingWandaCulturalIndustryGroupOperationCenter,GeneralManagerofJilinBeidahuSkiResort,GeneralManagerofHebeiChongliDuolemediSkiResort,MarketingDirectorofItalianTecnicaGroupChina(Beijing)Company,etc.Hehasbeencommittedtopromotingthedevelopmentofthedomesticskiindustryforalongtime,andhasin-depthresearchontheinternationalanddomesticski