快消品从业人员必懂英文常识课件

goodspractitionersmustunderstandEnglishcommonsense•

Fundamentals

of

the

fast

movie•

Common

English

vocabulary

used•

English

abbreviations

and

expr•

Development

trends

and

challenges•

Essential

skills

and

qualities01CATALOGUEFundamentals

of

the

fast

movieDefinition

of

fast

moving

consFastmovingconsumergoods(FMCG)areproductsthathaveashort01shelflifeandareconsumedquicklyTheyincludeitemssuchaspackagedfood,beverages,toys,householdcleaners,andothersimilarproductsTheterm"fastmoving"referstothespeedatwhichtheseproductsaresoldinthemarket02Fastmovingconsumergoodsaretypicallysoldinsmallquantitiesandrequirefrequentreplacementduetotheirshortshelflife03Classification

of

fast

movingBasedontheirshelflife,FMCGproductscanbeclassifiedintotwocategories:shortshelflifeandlongshelflifeproductsShortshelflifeproductshavealifespanoflessthanayearandincludeperishableitemssuchasfreshfruitsandvegetables,dailyproducts,meat,andfishLongshelflifeproductshavealifespanofmorethanayearandincludeitemssuchaspackagedfood,beverages,toys,householdcleaners,andothersimilarproductsCharacteristics

of

the

fast

moFastmovingconsumergoodshaveahighturnoverrateduetotheirshortshelflifeandfrequentdemandbyconsumersTheseproductsaretypicallymass-producedandsoldatalowerpricepointtoresourcehighconsumptionFastmovingconsumergoodsarehighlycompetitiveinthemarket,withalargenumberofbrandsandcompetitorsThedemandforfastmovingconsumergoodsisinfluencedbyfactorssuchasweather,seasons,andconsumersentiments02CATALOGUECommon

English

vocabulary

usedFood

related

English

vocabularyFast

foodreferstoprecookedfoodthatcanbeeatenquicklyCommonexamplesincludeburgers,friedchicken,andpizzaDairy

productreferstoproductsderivedfrommill,suchasmill,yogurt,cheese,etcFruit

and

vegetablesrefertofreshfruitsandvegetables,includingapples,bananas,tomatoes,etcEnglish

vocabulary

for

beveragesSoft

drink01akindofsweetdrink,commonlycarbonizedwater,suchasCocaCola,SpriteCoffee0203akindofhotdrink,usuallymadefromcoffeebeans,withorwithoutmilkandsugarTeaakindofhotdrinkmadefromtealeaves,withorwithoutmilkandsugarEnglish

vocabulary

for

daily

consumptionFitness

equipmentreferstotheequipmentusedforfitnesstraining,suchasstreams,weights,etcGroceryreferstothegeneralstorewheredailynecessitiesaresold,suchasBeauty

productssupermarketsandconservationstoresrefertocosmeticsandpersonalcareproducts,suchasskincream,perfect,etc03CATALOGUEEnglish

abbreviations

and

exprEnglish

abbreviations

and

exprAbbreviationAconsensusformofwords,commonlyusedinwrittenlanguage,whichcanreplacealongwordorphraseExample"e.g."standsfor"forexample"Financial

related

English

abr"BalanceSheet"isshortenedto"BS"or"B/S""IncomeStatement"isshortenedto"IS"or"I/S"04CATALOGUEDevelopment

trends

and

challengesMarket

development

trendsMarket

growth01Thefastmovingconsumergoodsmarketisgrowingrapidly,drivenbyfactorssuchaspopulationgrowth,urbanization,andchanginglifestylesShift

in

consumer

preferences02ConsumersareincreasinglydemandinghighqualityproductsthatmeettheirneedsandpreferencesE-commerce03Theriskofe-commercehastransformedthewayconsumersshopforproducts,promotingnewopportunitiesforfastmovingconsumergoodscompaniesIndustry

Challenges

and

OpportunitiesCompetitionThefastmovingconsumergoodsindustryishighlycompetitive,withnumericalplayersvyingforashareofthemarketCost

pressuresRisingcosts,suchasrawmaterialpricesandlogisticsexpenses,areputtingpressureontheprofitmarginsofcompaniesOpportunities

in

emerging

marketsFastmovingconsumergoodscompaniescancapitalizeontheopportunitiesofferedbyemergingmarkets,wherethedemandfortheirproductsisgrowingrapidlyThe

importance

of

cross

cultural

understanding01

0203UnderstandingTranslation

skillsAdaptabilitydiverse

culturesSuccessintheglobalfastmovingconsumergoodsmarketrequiresanunderstandingofdiverseculturesandconsumerProptranslationofproductinformationandmarketingmaterialsiscrucialforachievingtargetaudiencesCrossculturalunderstandinghelpscompaniesadapttheirproductsandmarketingstrategiestodifferentmarketspreferences05CATALOGUEEssential

skills

and

qualitiesLanguage

skillsEnglish

proficiencyFastmovingconsumergoodspractitionersmusthaveagoodcommandofEnglish,includingvocabulary,grammar,andpromotionTheyneedtobeabletoreadEnglishmaterialsandunderstandEnglishspeakingcustomersLanguage

in

the

workplaceFastmovingconsumergoodspractitionersneedtobeabletouseEnglishtocommunicatewithcolleges,clients,andotherrelevantindividualsTheyshouldbeabletoexpresstheirideasclearlyandaccuratelyinEnglishProfessional

knowledge

and

skillProduct

knowledgeMarket

knowledgeFastmovingconsumergoodspracticesneedtohaveadeepFastmovingconsumergoodspracticesneedtounderstandmarkettrendsandconsumerpreferencesTheyshouldbeabletoanalyzemarketdata,identifymarketopportunities,andpredictmarkettrendsVSunderstandingoftheproductstheyaresellingTheyshouldunderstandthecharacteristics,funct