2024年酒精饮料品牌榜

BrandFinanceJuly2024BrandFinanceAlcoholicDrinks2024/alcoholic-drinks2DavidHaigh,Chairman&CEO,BrandFinance7Beers509Spirits5016Champagne&Wine1023SegmentRankings29RegionalAnalysis40Corona46InterviewwithClarissaPantoja,VicePresidentWULIANGYE©2024Allrightsreserved.BrandFinancePlc.BrandFinanceTheworld'sForbusinessenquiries,pleasecontact:+442073899400BrandFinancewassetupin1996withtheaimof'bridgingthegapbetweenmarketingandfinance'.Formorethan25years,wehavehelpedcompaniesandorganisationsofalltypestoconnecttheirbrandstothebottomline.Weputthousandsoftheworld’sbiggestbrandstothetesteveryyear.Rankingbrandsacrossallsectorsandcountries,wepublishover100reportsannually.Ourteamshaveexperienceacrossawiderangeofdisciplinesfrommarketingandmarketresearch,tobrandstrategyandvisualidentity,totaxandaccounting.BrandFinance,acharteredaccountancyfirmregulatedbytheInstituteofCharteredAccountantsinEnglandandWales,isthefirstbrandvaluationconsultancytojointheInternationalValuationStandardsCouncil.Ourexpertscraftedstandards(ISO10668andISO20671)andourmethodology,certifiedbyAustrianStandards,isofficiallyapprovedbytheMarketingAccountabilityStandardsBoard.BrandFinanceAlcoholicDrinks2024/alcoholic-drinks4Chairman&CEO,BrandFinanceBrandvaluationhelpscompaniesunderstandthevalueoftheirbrandandhowitcontributestotheoverallvalueofthecompany.Thisimportantunderstandingcaninformdecision-makingrelatedtomarketingandbrandingefforts,aswellasprovideabenchmarkforfutureperformance.Itcanalsobeusedtohelpattractinvestorsandsecurefinancing,asastrongbrandcanbeavaluableasset.Additionally,brandvaluationcanbeusefulintheeventofamergeroracquisition,asitcanhelpdeterminethevalueofthebrandbeingacquired.Overall,brandvaluationhelpsorganisationsunderstandtheworthoftheirbrandandhowitfitsintotheiroverallbusinessstrategy.Astrongbrandcanleadtoimprovedbusinessreturnsinseveralways.First,astrongbrandcanhelpacompanydifferentiateitselffromitscompetitorsandestablishauniqueidentityinthemarket,whichcanleadtoincreasedcustomerloyaltyandretention.This,inturn,canleadtohighersalesandrevenue.Astrongbrandcanalsohelpacompanycommandahigherpriceforitsproductsorservices,asconsumersarewillingtopaymoreforabrandtheyperceiveashigh-qualityandtrustworthy.Inaddition,astrongbrandcanhelpacompanyattracttoptalent,asemployeesmaybemoreattractedtoworkforawell-knownandreputablebrand.Finally,astrongbrandcanprovideacompanywithacompetitiveadvantageandhelpitweathereconomicdownturnsorindustrydisruptions.Thisyear,BrandFinancehasinvestedmoreinresearchingandunderstandingcustomerperceptionofbrandsacrosstheworldthaneverbefore,withoriginalresearchtakingplaceindozensofjurisdictionsglobally.Thereportyouarereadingisbasedonthisextensiveoriginalresearch,withthefindingsrepresentingacatalystforfurtherconversations.Ifyouwanttohelpbuildastrongerbrand,orifyouwanttobetterunderstandthevalueofyourbrand,pleasecontacttheBrandFinanceteamandIanytime.Ilookforwardtotheconversationandhelpingtobuildamoreprofitablefutureforyourbrand.Leveragestrategicinsightstoenhanceyourbrand'sfinancialstanding.StrategiseeffectivelyStrategiseeffectivelytopositionyourbrandasamarketleader.Benchmarkyourbrandagainstindustrystandardsforacompetitiveedgeinthecorporatelandscape.Empoweryourmarketingteamwithcomprehensiveknowledgeaboutyourbrand'sfinancialvalue.Optimisecommunicationchannelsbyunderstandingandarticulatingyourbrand'sfinancialsignificance.Deepenyourfinancialacumenandmakewell-informeddecisionsforcorporatesuccess.yourownprovidesacompletebreakdownoftheassumptions,datasources,andcalculationsusedtodetermineyourbrand’svalue,aswellasbrandequityresearch.Eachreportincludesexpertrecommendationsforgrowingbrandvalue,drivingperformance,andgaininginsightsintoyourpositionagainstpeers.Originalmarketresearchonglobal,marketandsectorleadingbrands.onglobal,marketandsectorleadingbrands.Comprehensivecoverageformarketspecificlearningsthatinformdecisionmaking.AccesstoBenchmarkyourbrandagainstcompetitorsandleverageindustrylevelinsightstoempowerpetitorsandleverageindustrylevelinsightstoempoweryourstrategy.Robustmarketrepresentationforaglobalperspective.Takealongerviewtotrackandlearnfromfastgrowingbrands,marketdisrupters,andmarketleaders.Understandyourbrandsstandinginthemarket,whatit’sknownforrelativetothecompetition,andwhatdrivescustomerdecisionmakingsoyoucancreatearoadmapforsuccess.EquityMonitorresearchutilisesacomprehensiveframeworktotrackandmeasurethecorebuildingblocksthatunderpinstrongbrands,whiledeliveringnuancedinsightsthatdirectstrategyforunderstanding,maintainingandbuildingbrandstrength.Brands,andcustomerrelationshipwithbrands,arecomplex.Assuchmeasuredsupportifthey’retofulfiltheirpotential.Ourbrandequityreportsdeliverexpertinsightandrecommendationstopoweryourbrandstrategiesandvaluation. Analysis+CoronaExtrareclaimstitleofworld’smostvaluablebeersbrandaftera40%brandvalueincrease,followedbyHeinekenandBudwe+Tsingtaobrewssuccessastheworld'sstrongestbeerbrand+EstrellaDammandTiger’sbrandvaluesincreaseby37%and30%,respectively+CoronaExtrahashighestSustainabilityPerceptionsValueofUSD889millionBrandFinanceAlcoholicDrinks2024/alcoholic-drinks9TheiconicMexicanbeerbrandCoronaExtrahasreclaimeditspositionastheworld'smostvaluablebeerbrand,surpassingHeineken(up18%toUSD9billion),withanimpressive40%brandvalueincreasetoUSD10.4billion.ThisremarkablegrowthsolidifiesitspositionasthemostvaluablebrandintheBrandFinanceBeers502024rankingandmakesitthefastest-growingbeerbrandglobally.Budweiser(brandvalueup11%toUSD7.4billion)sitsinthird.Corona'sstrategicinitiativeshavebolstereditsbrandrecognitionandreputationbeyonditsconsumerappeal.Earlierthisyear,theannouncementofCoronaCeroastheofficialsponsoroftheParis2024Olympicsmarkedahistoricmoment,asthefirstbeerbrandtosponsortheevent.FouradditionalMexicanbeerbrandsfeatureintheranking:ModeloEspecial(brandvalueup24%toUSD5.2billion),Tecate(brandvalueup26%toUSD2billion),Victoria(brandvalueup22%toUSD1.5billion),andDosEquisXX(up16%toUSD841million).MexicoisthesecondmostrepresentedcountryinthewholerankingbehindtheUS,whichhadninebrandsfeaturedintotal.3=13=11★$10.4bn$7.4$10.4bn$7.4bn二二4=BUDBUDLlGHT$5.4bn©BrandFinancePlc.20245=$5.2bn6=$4.3bn+22%●7▲8=91KIRIN$3.3bn$3.1bn$3.1bn=$2.9bnCoronahasonceagainreclaimedthetitleoftheworld’smostvaluablebeerbrand,apositionitpreviouslyheldforfourconsecutiveyearsbetween2019-2022.Thisreaffirmsthebrand'sleadershipandmirrorsevolvingconsumerpreferencesforpremiumandqualityofferings.Italsooffersinsightsintothebroaderlandscapeofthebeerindustry,wherebrandscommittedtoqualityandinnovationareredefiningmarketstandards.HenryFarrDirector,BrandFinanceBrandFinanceAlcoholicDrinks2024/alcoholic-drinks10©BrandFinancePlc.20241▲87.0+3.3●2=★85.9-1.4二3▲4▲85.985.8+1.7●5=85.2-1.2●6=85.27▽84.98▲83.9+3.3●9==83.7▲83.4Inadditiontocalculatingbrandvalue,BrandFinancealsodeterminestherelativestrengthofbrandsthroughabalancedscorecardofmetricsevaluatingmarketinginvestment,stakeholderequity,andbusinessperformance.CompliantwithISO20671,BrandFinance’sassessmentofstakeholderequityincorporatesoriginalmarketresearchdatafromover150,000respondentsin41countriesandacross31sectors.China’sTsingtao(brandvalueup21%toUSD2.6billion)isnowtheworld'sstrongestbeerbrand,achievinganimpressiveBSIscoreof87.0pointsoutof100andearningaprestigiousAAArating.Tsingtaomaintainsarobustbrandpresenceathomeandabroad,withitsproductsnowavailableinover100countriesworldwide.Throughstrategicpartnershipswithdistributionchannels,Tsingtaocontinuestofortifyitspositioninkeymarkets,ensuringitswidespreadaccessibilityandmarketgrowth.TsingtaorecentlyannouncedanewpartnershipwithLECBeveragesGroupandInGoodCompanytomanagethelicensing,sales,anddistributionofTsingtaoBeerintheUK.Thisstrategicmoveaimstoenhancethebrand'spresenceandaccessibilityintheUKmarket.DutchbrandHeinekenhasmaintaineditspositionasthesecondstrongestbeerbrand,securingaBSIscoreof85.9pointsoutof100.Heinekencontinuestodemonstratearemarkableabilitytobalanceproductpromotionandcausemarketing.Markingits150thanniversarythisyearthroughanadvertisingcampaigntitled"150YearsofGoodTimes–WhateverYouCallUs"highlightsthebrand’sglobalpopularity,featuringpeoplefromdifferentcountriesorderingaHeinekeninvariouslanguages.Followinga3.9-pointincreaseinitsBSIscoreto85.9outof100,Coronahasalsorecordedanoteworthyuptickinbrandstrength,securingthepositionasthethirdstrongestbeerbrandglobally.AccordingtoresearchconductedbyBrandFinance,consideration,familiarity,overallreputation,andusagemetricshaveshownanuptickgloballyyear-on-year.BrandFinanceAlcoholicDrinks2024/alcoholic-drinks11BrandValueChange2023-2024(%)©BrandFinancePlc.202440%37%30%28%28%SittingbehindCoronaExtraasthefastest-growingbrandthisyearisSpain’sEstrellaDamm,whichincreaseditsbrandvalueby37%toUSD1.4billion.Singapore’sTigerranksthirdforbrandvaluegrowth,witha30%increasetoUSD1.5billion.EstrellaDamm'sstrategicinitiativeshaveenhanceditsbrandrecognitionandreputation.Inlate2023,thebrandannounceditsofficialsponsorshipofthe37thAmerica’sCup,aswellasitssponsorshipofEmiratesTeamNewZealand,theteamdefendingthetitleinBarcelonathisyear.Thisevent,featuringthelegendaryAmerica’sCup–theoldestsportstrophyinhistorywhichdatesbackto1851–issettoelevatetheinternationalprofileof26%24%22%22%22%BarcelonaandtheEstrellaDammbrand,whichispresentinover130countriesworldwide.InAprilthisyear,TigerintroduceditslatestbreakthroughinAsiawiththelaunchofTigerSojuInfusedLager,accompaniedbytheunveilingofG-DRAGONasthenewofficialglobalTiger®brandambassador.Thismarksthebrand'smostsignificantinnovationtodate,blendingthesmoothTigerlagerrecipewithatouchofsojuandavarietyofnaturalflavours.InitiallyavailableinSingaporeandVietnam,thisvariationwillsoonexpandintoadditionalmarkets.ThenewofferingfromTigerextendsbeyondtraditionallager,cateringtomillennialandGenZconsumerswhoaredrawntoproductsofferingadynamicfusionofprogressiveflavoursandinnovativeconcepts.BrandFinanceAlcoholicDrinks2024/alcoholic-drinks12BrandFinanceAlcoholicDrinks2024/alcoholic-drinks13$889m★$795m$627m$468m©BrandFinancePlc.2024BUDBUDLlGHT$436m6●$373mdsoh$293m$282m$278m$245mUSDxx=SustainabilityPerceptionsValuex.x=SustainabilityPerceptionsScore/SectorMedianBrandFinancealsoutilisesitsGlobalBrandEquityMonitor(GBEM)researchtocompileaSustainabilityPerceptionsIndexwhichdeterminestheroleofsustainabilityindrivingbrandconsiderationacrosssectors.Inthebeerssector,sustainabilityisresponsiblefordriving8.5%ofcustomerconsideration.BrandFinance’sperceptualdataalsooffersinsightintowhichbrandsglobalconsumersbelievetobemostcommittedtosustainability.Forindividualbrands,theIndexdisplaystheproportionofbrandvalueattributabletosustainabilityperceptions.ThisSustainabilityPerceptionsValueisthefinancialvaluecontingentonabrand’sreputationforactingsustainably.Fromhere,BrandFinance’sperceptualresearchisanalysedalongsideCSRHub’senvironmental,socialandgovernance(ESG)performancedatatodetermineabrand’s‘gapvalue’.Thisisthevalueatrisk,orvaluetobegained,arisingfromthedifferencebetweensustainabilityperceptionsandactualperformance.The2024SustainabilityPerceptionsIndexfindsthatinthebeerssector,CoronaExtrahasthehighestSustainabilityPerceptionsValueofUSD889million.2024Brand20232024202320242023BrandValueBrandBrandBrandRankRankBrandCountryValueChangeValueRatingRating12▲CoronaExtraMexico$10,389+39.9%$7,425211HeinekenNetherlands$8,982+18.3%$7,59433=BudweiserUnitedStates$7,360+10.6%$6,65444=BudLightUnitedStates$5,426-8.8%$5,94955=ModeloEspecialMexico$5,243+23.6%$4,24166=SnowChina(HongKong)$4,291+22.4%$3,50579▲UnitedStates$3,263+19.6%$2,72788=AsahiJapan$3,140+10.6%$2,840971Japan$3,134-0.8%$3,1611010=MillerLiteUnitedStates$2,940+8.8%$2,7011111=GuinnessIreland1212=TsingtaoChina1314▲MichelobUnitedStates14131HarbinChina1518▲TecateMexico1617▲BrahmaBrazil17151Skol(ABInBev)Brazil18161CarlsbergDenmark1920▲StellaArtoisBelgium2021▲VictoriaMexico2123▲TigerSingapore2225▲EstrellaDammSpain23221BuschUnitedStates2426▲TrulyHardSeltzerUnitedStates25241AntarcticaBrazil2630▲TuborgDenmark2727=SaigonVietnam2829▲AmstelNetherlands2931▲MahouSpain30281NaturalUnitedStates3132▲DosEquisXXMexico3236▲CassSouthKorea3333=ZhujiangChina3440▲CastleSouthAfrica3539▲DesperadosFrance36351AguilaColombia37341KingfisherIndia3841▲Kronenbourg1664France39371Foster'sAustralia4042▲CarlingBlackLabelSouthAfrica41381ChangThailand4249▲PeroniItaly4344▲Beck'sGermany4448▲SamuelAdamsUnitedStates4551▲YanjingChina4647▲CruzcampoSpain4757▲Poland4854▲SuperBockPortugal4960▲CristalChile5050=SanMiguelSpainaaaaaBrandFinanceAlcoholicDrinks2024/alcoholic-drinks14+MoutaiandWuliangyeremostvaluablespiritsbrandwhileLuzhouLaojiaoranksthird+WuliangyeandMoutairemainastwoundisputedkingspossessingAAA+brandstrengthrating+JimBeamleadswithdouble-digitbrandvaluegrowth,JägermeisterandMartinioccupysecondandthirdrankasbrandswithlargestgrowthbypercentage+MoutaihashighestSustainabilityPerceptionsValueofUSD5.9billionFortheninthconsecutiveyear,elitebaijiubrandMoutai(brandvalueup1%toUSD50.1billion)istheworld’smostvaluablespiritsbrandrankedbyBrandFinance.Atthesecondrank,alsomaintainingbits2023position,isWuliangye(brandvaluedown15%toUSD25.9billion)whilethethirdmostvaluablespiritsbrandrankedthisyearisLuzhouLaojiao(brandvalueup6%toUSD8.2billion).InSeptember2023,Moutaibeganactiveengagementsthroughseveralinnovativemarketinginitiativestoattractyoungeraudienceforitspopulardrink.Throughitsglobalculturalcampaign,Moutaiembarkedonthe"XieMei"tourwithstopsinJapan,France,andtheUK,aimingtoblendChineseliquorculturewithglobaltraditionsandemphasizeonenvironmentalsustainabilitywhilehighlightingMoutai'scommitmenttoculturalexchangeandsustainability.Throughthee-commercespaceanditsgrowingdigitalpresence,Wuliangyehasenhanceditsonlinesaleschannels,allowingcustomerstopurchasetheirproductsdirectlythroughtheirwebsite.ThestrategicmanoeuvresofMoutai,Wuliangye,andLuzhouLaojiaoexemplifywhytheyleadtheglobalspiritsindustry.Whetherit’sMoutai’syoungeraudience-targetedcampaigns,Wuliangye’se-commerceadvancements,orLuzhouLaojiao’sprestigioussponsorships,thesebrandsarenotjustmaintainingtheirpositions—theyarerevolutionisingthemarket.HenryFarrDirector,BrandFinanceBrandFinanceAlcoholicDrinks2024/alcoholic-drinks16BrandFinanceAlcoholicDrinks2024/alcoholic-drinks17Top10MostValuableSpiritsBrands20241=$50.1bn●●2=3▲4▽$25.9bn●$8.2bn●$7.2bn●5=$6.3bn●6=$5.2bn仆仆7=8=9=$4.4bn●$3.8bn⑩$2.5bn小▲$2.4bn●●Thisinitiativeaimstoincreasethebrand’sglobalsalesbyprovidingeasyaccesstotheirproductsaswellasdetailedinformationabouttheirofferingsandhistory.Additionally,Wuliangyehasdevelopedatwo-dimensionalcodetraceabilitysystemtoensureproductauthenticity.Thetwo-dimensionalcodetraceabilitysystemcomplementsWuliangye'senhancedonlinesaleschannelsbyaddinglayersofauthenticity,interactivity,anddetailedproductinformation,whichcollectivelybooststhebrand’sdigitalpresenceandglobalsalespotential.LuzhouLaojiaohasbeenactivelyengaginginhigh-profilemarketinginitiativesthroughout2024toenhanceitsbrandvisibilityandglobalreach.Oneofthenotableexamplesincludethebrandbeingthetitlesponsorofthe‘2024LuzhouLaojiaoGuojiao1573WCGCWorldFinal’,asignificanteventinthecorporategolfcircuit.ScheduledtotakeplaceinHaikou,HainaninOctober,thistournamentunderscoresthebrand'scommitmenttoexcellenceandluxuriouslifestyleassociations,inadditiontosolidifyingthebrand’sreputationasapremiumbrandontheinternationalstage.MoutaihashighestSustainabilityPerceptionsValueofUSD5.9billion.Top10StrongestSpiritsBrands20241▲90.7+0.9●2▽89.9-0.9●3=4▲88.5-0.9w85.7-0.5缈5▲83.2+1.7●6▲82.9+1.6w7=82.7-2.1仆89▽81.4二81.7-2.3二▽81.0-5.4仆Wuliangyehasnowbecometheworld'sstrongestspiritsbrandranked,inadditiontobeingthesecondmostvaluablebrandof2024.ItboastsaBSIscoreof90.7of100,earninganimpressiveAAA+rating.Moutai,witharespectableBSIof89.9of100,joinsWuliangyetoenjoythetoptierAAA+brandstrengthrating.Together,thesebrandsstandoutastheonlyspiritsduogloballytoachievetheAAA+brandstrengthratingsbyBrandFinance,highlightingthesignificantgrowthofChinesebaijiuintheglobalmarket.Mexico'stequilabrand,1800(brandvalueup13%toUSD480million)ranksasthethirdstrongestthisyearwith itsBSIscoredroppingslightlyby0.9pointsto88.5of100,resultinginabrandstrengthratingofAAA.Wuliangyehasundertakenseveralsignificantmarketinginitiativestobolsteritsbrandpresenceandperformance.Amongitsstrategicpartnerships,inNovember2023,WuliangyeformedastrategicalliancewithItaly’sCampariGroup.Thispartnershipfocusesonthecreationofinnovativeproductsblendingeasternandwesternspirits.OnenotableproductinthisrangeistheWugroni,atwistontheclassicNegronicocktail,combiningWuliangyebaijiuwithCampariandCinzanoVermouthRosso.Thiscollaborationaimstoenhancemarketcooperationandculturalexchangebetweenthebrands.Navigatingthebrandthroughthedigitalera,Moutai,isactivelyextendingitsculturalreachinternationally,harnessingbothdigitalandphysicalspacestocaptivateglobalaudiences.Thebrand'sstrategicuseofculturalhubs,internationaltradeentities,anddigitalforumshasfosteredintimateconnectionswithconsumersworldwide,amplifyingthepresenceofChineseliquorcultureontheglobalstage.InMay2023,1800launchedseveralsignificantmarketinginitiativestoenhanceitsbrandpresenceandconnectwithawideaudience.Oneexampleisthe"TasteisEverything"campaign,whichfeaturesprominentfiguressuchas10-timeNBAAll-StarCarmeloAnthonyandLatinsuperstarOzuna.ThiscampaignspansTV,digitalplatforms,socialmedia,out-of-homeadvertisements,andin-storepromotions,allhighlightingthebrand'sdedicationtoqualityanditsculturalheritage.BrandFinanceAlcoholicDrinks2024/alcoholic-drinks18BrandValueChange2023-2024(%)©BrandFinancePlc.202483%38%23%18%17%13%13%12%11%10%JimBeam(brandvalueup83%toUSD539million)claimsthetitleofthespiritsbrandwiththelargestbrandvaluegrowthbypercentage.Thebrand’smassivesurgeinbrandvaluethisyearhasallowedittoclimb24rankstooccupythe42ndspotamongthemostvaluablespiritsbrandsrankedbyBrandFinancein2024.CominginatthesecondandthirdrankareJägermeister(brandvalueup38%toUSD914million)andItalianbrandMartini(brandvalueup23%toUSD586million).JimBeamlaunchedseveralnotablemarketinginitiativesthathavecontributedtoitssignificantbrandvalueincrease,includingitsdecisioninMarchthisyear,tobecometheofficialspiritssponsoroftheSydneySwans,anAustralianFootballLeagueteam,whichallowsthebrandtoactasthepresentingpartnerforamatch-daytraditionandcreatinguniquefanexperiences.ThecollaborationisdesignedtoconnectwiththepassionateSwansfanbaseandstrengthenJimBeam'spresenceintheAustralianmarket.JägermeisterannouncedinMarchthisyearofitscollaborationwithNewYork-basedcreativeagencyGLOWtofocusoncommunity-drivencontentandbrandinitiativescalled“Bestnightsofyourlife-todayandtomorrow”.Thebrand’sgoalistoauthenticallyconnectwithGenZ,inspirethemwithunique,value-drivencontent,andcreateunforgettabledigitalexperienceswhileontheoverall,itaimsforthepartnershiptohelpstrengthenJägermeister'sglobalsocialmediapresence.Inagesturetocelebratethemodernaperitivomoment,Bacardi-ownedvermouthbrandMartini,launchedthe“DaretoBe”campaigninMaythisyearcoveringseveralkeymarketsincludingSpain,Benelux,Portugal,andItaly.Thecampaignencouragesconsumerstostepoutoftheireverydayselvesandembracetheirmostplayfulandstylishside.Itfeaturesvibrantvisualsoffriendsenjoyingaperitivoduringtheday,emphasizingMartini’sItalianmagneticstyle.BrandFinanceAlcoholicDrinks2024/alcoholic-drinks191●$5,848m2●3●4●$2,869m$894m$779m5●5$657m$543m7●$474m$410m$270m10●$253mUSDxx=SustainabilityPerceptionsValuex.x=SustainabilityPerceptionsScore/SectorMedianBrandFinancealsoutilisesitsGlobalBrandEquityMonitor(GBEM)researchtocompileaSustainabilityPerceptionsIndexwhichdeterminestheroleofsustainabilityindrivingbrandconsiderationacrosssectors.Inthespiritssector,sustainabilityisresponsiblefordriving10.7%ofcustomerconsideration.BrandFinance’sperceptualdataalsoBrandFinancealsoutilisesitsGlobalBrandEquityMonitor(GBEM)researchtocompileaSustainabilityPerceptionsIndexwhichdeterminestheroleofsustainabilityindrivingbrandconsiderationacrosssectors.Inthespiritssector,sustainabilityisresponsiblefordriving10.7%ofcustomerconsideration.BrandFinance’sperceptualdataalsooffersinsightintowhichbrandsglobalconsumersbelievetobemostcommittedtosustainability.Forindividualbrands,theIndexdisplaystheproportionofbrandvalueattributabletosustainabilityperceptions.ThisSustainabilityPerceptionsValueisthefinancialvaluecontingentonabrand’sreputationforactingsustainably.Thebrandcontinuestoemphasizethatsustainablegrowthistheultimategoalforthecompany,whilevaluecreationremainsafundamentalresponsibilityofapubliclylistedentity.Moutaiprioritisesshareholderinterestsbydeliveringfinancialrewardsandcollaborateswithvariousstakeholderstoensureitscontinuedsustainablegrowth.Fromhere,BrandFinance’sperceptualresearchisanalys