《跨境电商实务英语》高职跨境电商专业英语全套教学课件

Task1

PlatformInformation全套可编辑PPT课件共8个项目：跨境电商平台介绍、产品上架、市场开发、售前沟通、售中沟通、支付、物流和售后沟通

CONTENTS

1WarmingUp2CaseStudy3

HighlightInformation4ExpandingPractice5E-commerceCornerⅠ.Writeoutthenamesofthefollowingcross-bordere-commerceplatforms.PartOneWarmingUp1.（S）Ⅰ.Writeoutthenamesofthefollowingcross-bordere-commerceplatforms.PartOneWarmingUp2.（L）Ⅰ.Writeoutthenamesofthefollowingcross-bordere-commerceplatforms.PartOneWarmingUp3.（eB）Ⅰ.Writeoutthenamesofthefollowingcross-bordere-commerceplatforms.PartOneWarmingUp4.（A）Ⅰ.Writeoutthenamesofthefollowingcross-bordere-commerceplatforms.PartOneWarmingUp5.（AliE）Ⅰ.Writeoutthenamesofthefollowingcross-bordere-commerceplatforms.PartOneWarmingUp6.（DH）Ⅱ.Matchthemaincategoriesforsellingonsomee-commerceplatformswiththeirChinesemeanings.PartOneWarmingUpA.Health&Beauty1.电子与相机类B.Apparel2.服装类C.Sports&Outdoors3.时尚饰品类

D.Home&Garden4.玩具与礼品类E.Toys&Gifts5.家居与园艺类F.FashionAccessories6.古董与收藏类G.Collectibles7.健康与美容类H.Electronics&Cameras8.运动与户外类Pleaseworkwithyourpartnertoshareyourideafortheidealplatformforbusiness.(Alibaba,AliExpress,DHgate,eBayandAmazon,etc.)

Discussion:discusstheplatformwheresomeonewouldliketorunbusiness.Example:Ifyouarethinkingofsellingonline,therearealotofe-commerceplatformstochoose.Ifyouprefertoresellyourownstuff,it’sagoodchoicetosellon…andifyoudon’thavesomuchmoneytorunabusiness,you’dbetterchoose…Ifyouareamicrobusinesssellerwithyourownbrandandfactory,youwouldliketoopenanonlinestoreon…Fortheprofessionalsellerswithgoodsupplyandbrand,it’sgoodforthemtosellon…PartTwoCaseStudyCase1：Alibabavs.AliExpressAistheleadingplatformforglobalwholesaletradeservingmillionsofbuyersandsuppliersaroundtheworld.Asawholesaleplatformfoundedin1999,itismostlyusedbymanufacturersandbulkresellers.PartTwoCaseStudyCase1：Avs.AliExpressAisaleadingplatformforglobalwholesaletradeservingmillionsofbuyersandsuppliersaroundtheworld.Asawholesaleplatformfoundedin1999,itismostlyusedbymanufacturersandbulkresellers.AliExpresswaslaunchedinApril2010asaglobalretailmarketplacetargetedatconsumersworldwide.ManyofitsbuyersarelocatedinRussia,Brazil,France,SpainandtheUnitedStates.PartTwoCaseStudyCase1：Alibabavs.AliExpressAbringsusershundredsofmillionsofproductsinover40differentmajorcategories,includingconsumerelectronics,machinery,apparel,etc.Ontheotherhand,theproductsonAliExpressarerelativelysmall,unique,highvalue-addedandeasytodeliver,suchasclothing,beautyandhealth,jewelryandwatches,consumerelectronics,phonesandaccessories,sportsandoutdoors.PartTwoCaseStudyCase1：Alibabavs.AliExpressAhasahighminimumorderquantity(MOQ)wherebythereisasetofrequirementsonthequantityabuyercanmake.Ontheotherhand,onAliExpress,thereisnooralowMOQ.PartTwoCaseStudyCase1：Alibabavs.AliExpressOnA,productpricesarenotfixed.Thesupplierandthebuyernegotiatethepricing.WhileonAliExpress,productpricesarelistedwithnoroomfornegotiating.PartTwoCaseStudyCase1：Alibabavs.AliExpressOnA,ittakestimefortheproductstoreachthecustomersbecauseordersandsampleshavetobeconfirmed.Besidesweneedtonegotiatepricesandcustomswhichmakeproductsapplicable.Ontheotherhand,sincetheproductsarealreadymanufactured,theprocessinAliExpressisnottime-consuming.PartTwoCaseStudyCase1：Alibabavs.AliExpressIngeneral,Aisidealforlargebusinessownersbuyinginbulk,whileAliExpressisidealforsmallbusinessownersandindividualsbuyinginsmallquantities.PartTwoCaseStudyCase2：DHgatevs.AliExpressDHgatewasestablishedin2004,itiscommittedtohelpingChineseSMEstotakeadvantageofcross-bordere-commerceplatformstotheworldmarket.DHgateoffersawideassortmentofproducts.There,you’llfindclothesformenandwomen,computersandsmartphones,jewelryandwatches,bagsandshoes,toysandsportsequipment,gaminggear,computeraccessories,homedecor,beautyproducts,andmore.PartTwoCaseStudyCase2：DHgatevs.AliExpressThelogisticswaysDHgatesupportedincludeEMS,UPS,DHL,FedEx,TNT,Oceanfreight,ChinaPostAir,ChinaPostSAL,HongKongPost,SFInternational,andsoon.Sellerscandelivergoodsbyapplyingonlineanddeliveringoffline.PartTwoCaseStudyCase2：DHgatevs.AliExpressTheBigDataCenterofbothAliExpressandDHgatewillprovideeffectiveinformationacquisition,tracking,analysis,processingandapplicationforthegloballayout.PartTwoCaseStudyCase1：DHgatevs.AliExpressAliExpresshasmorecompletecreditsystem.Inaddition,DHgatehastheForeignBuyblock,whichcandisplaytherequestsofthecustomersandconnectthecustomerswiththesellers.PartTwoCaseStudyCase2：DHgatevs.AliExpressIncontrast,AliExpressoffersmoremarketingtoolstothesellers,providesthesellerswithdataanalyzingtoolsforfree.TherearealotofmarketingtoolsthatsellerscanuseinAliExpress.Allthesetoolsaresmartandprecise.Besides,theyarehelpfulforsellerstoanalyzetheproductsandthesalenumbers.PartTwoCaseStudyCase2：DHgatevs.AliExpressThemarketingtoolsinAliExpressandDHgateallincludetheindustriesoverviewfunctionthatcananalyzethemarketinformationandminethebusinessopportunities,thesearch-wordstracingfunctionthatcananalyzethatbuyers’behaviorsandbuyers’informationdeeply.PartTwoCaseStudyCase3：eBayvs.AmazonYoucanbuyandsellelectronics,fashionapparel,collectibles,sportinggoods,digitalcameras,babyitems,andeverythingelseoneBay,theworld’sonlinemarketplace—eBayallowsyoutosellorreselleverythingsinceitbeganitsbusinessasanauctiononlinemarketplaceinSept.1995.PartTwoCaseStudyCase3：eBayvs.AmazonIn2000,AmazonstartedaservicethatletssmallcompaniesandindividualsselltheirproductsthroughAmazon,andby2006ithadstarteditsFulfillmentbyAmazonservicethatmanagedtheinventoryofsuchbusiness.PartTwoCaseStudyCase3：eBayvs.AmazonSellersonAmazoncanlisttheiritemsin20–30differentcategoriesdependingonwhethertheyaresellingasIndividualsorasProfessionals.ForIndividuals,Amazoncharges$0.99peritemtolistalongwithareferralfeethatrangesfrom6%–45%dependingontheitem’slistingcategory.ForProfessionals,itcharges$39.99asamonthlysubscriptionfee.PartTwoCaseStudyCase3：eBayvs.AmazonAmazonhasafewadvantagesovereBay.Forstarters,thesitedoesareallygoodjobofmakingabuyerfeelthattheyarebuyingdirectlyfromAmazon.Seller’sitemsarelistedalongsideAmazon’s,andpurchasescanbemadebyusing“1-clickbuying”.UnlikeeBay,buyerscancompletetheirpaymentwithoutleavingtheAmazonsite.WithFulfillmentbyAmazon,asellercanevenhavetheiritemsstoredandshippeddirectlyfromAmazon’swarehouses.PartTwoCaseStudyCase3：eBayvs.AmazonOntheotherhand,asellermightprefertouseeBayinordertocustomizeandpersonalizetheirlistings.Withtheabilitytopostcatchyfull-coloradswithinalisting,itmightbemoreappealingandmorelikelytoresultinasalethanAmazon’sneutrallistings.Inanefforttoimproveefficiencyamongsellers,eBayhasbegunaValetServicethatallowssellerstohavetheiritemslistedandsoldbyeBayemployees.PartTwoCaseStudyCase3：eBayvs.AmazonFinally,there’sthequestionofgettingpaid.Amazonhasamulti-stepproceduretosetupaseller’saccount.UsersareautomaticallysignedupforaProfessionalaccountandFulfillmentbyAmazon.Accountinformationisinputbasedonauser’sexistingaccount(ifany).Finally,there’sasectionforTaxIdentityInformation.PartTwoCaseStudyCase3：eBayvs.AmazonForeBaysellers,theprocessofgettingmoneyissimple—openaneBayaccount(oruseanexistingone)andstartselling.Gettingmoneyintoabankaccountisabitmorecomplicated.AmazonusersgetpaidviaadirectdeposittotheirbankaccountwhereaseBayusers(usually)getpaidthroughPayPal.PartThreeHighlightInformationE-commerceTerminology1.manufacturersandbulkresellers2.minimumorderquantity(MOQ)3.pricing4.ChineseSMEs5.cross-bordere-commerceplatforms6.logisticsway7.BigDataCenter8.ForeignBuyblock9.marketingtools10.dataanalyzingtools制造商和批发商最小起订量定价中国中小企业跨境电子商务平台物流方式大数据中心国外购买专区营销工具数据分析工具PartThreeHighlightInformationE-commerceTerminology11.industriesoverviewfunction12.search-wordstracingfunction13.informationacquisition 14.informationtracking15.informationprocessing16.informationapplication17.globallayout18.individualselleraccount19.professionalselleraccount20.referralfee行业概述功能搜索词跟踪功能信息采集信息跟踪信息分析信息应用全局规划个人卖家账户专业卖家账户佣金，推荐费PartThreeHighlightInformationE-commerceTerminology21.subscriptionfee22.1-clickbuying23.customizeandpersonalizethelistings

24.valetservice25.taxidentityinformation26.PayPal27.products-traffic-train28.onlinedelivery29.offlinedelivery30.30.a24/7livechatsupportoption订阅费一键式购买自定义和个性化代客服务税务信息身份贝宝（全球最大的在线支付平台）产品流量快车（强力引流工具）线上发货线下发货实时聊天支持选项PartThreeHighlightInformationSentencePatterns1.Aisaleadingplatformforglobalwholesaletradeservingmillionsofbuyersandsuppliersaroundtheworld.阿里巴巴国际站是一个领先的全球批发贸易平台，为全球数百万买家和供应商提供服务。2.Abringsusershundredsofmillionsofproductsinover40differentmajorcategories,includingconsumerelectronics,machineryandapparel.阿里巴巴国际站为用户带来超过40个主要类别的数亿种产品，包括消费类电子产品、机械和服装。3.OnA,productpricesarenotfixed.Thesupplierandthebuyernegotiatethepricing.在阿里巴巴国际站，产品价格不是固定的，而是由供应商和买方协商确定的。4.OnA,ittakestimefortheproductstoreachthecustomersbecauseordersandsampleshavetobeconfirmed.在阿里巴巴国际站，由于订单和样品需要确认，所以产品到达客户手中需要一段时间。5.Sincetheproductsarealreadymanufactured,theprocessinAliExpressisnottime-consuming.因为产品已经生产制造好，所以速卖通的交易过程并不耗时。PartThreeHighlightInformationSentencePatterns6.AliExpressandDHgatebothareonlinemarketplaceswherebuyersandmanufacturerscanconnect.全球速卖通和敦煌网都是供买方和供应商联系的线上市场。7.AliExpresshasamorecompletecreditsystem.全球速卖通有更完备的信用体系。8.eBayisanauctionwebsitewhileAisaretailsite.eBay是一个拍卖网站，而亚马逊是一个零售网站。9.OneBay,thenumberofbidsinfluencesthepricing.在eBay上，投标的数量会影响价格。10.eBaygenerallyworkswonderfullywellforthesellerswhowanttobuildtheirbrandidentity.对于想要建立自己品牌形象的卖家来说，eBay通常运作得非常好。PartThreeHighlightInformationSentencePatterns11.Wishallowssellerstosellin78countriesworldwide.Wish允许卖家向世界上78个国家（或地区）销售产品。12.WishmarketplacespendsnearlyUS$500millionayearonFacebookadsalonewhichmakesitthelargestadvertiseronFacebook.Wish卖场每年仅在Facebook上投放的广告就花费近5亿美元，这使其成为Facebook最大的广告客户。13.AsperWishmarketplace’spolicy,theproductssellersaresellingonWishmustbenewandnotusedorrefurbished.根据Wish市场的政策，卖家在Wish上销售的产品必须是新的，且未曾使用或翻新。14.ApartfromtheUS,thereare10otherAmazonmarketplaces,whichincludeCanada,Mexico,UK,Germany,France,Italy,Spain,Japan,China,andIndia.除美国外，还有其他10个亚马逊卖场，包括加拿大、墨西哥、英国、德国、法国、意大利、西班牙、日本、中国和印度。PartFourExpandingPracticeⅣ.Supposeyouareexperiencedinthecross-bordere-commercebusiness,pleasetrytoanswerthefollowingquestionsfromthenewbuyeraccordingtothegiveninformation.SellerA:CanIopenmyaccountwithoutPayPaloneBay?SellerB:______________________________________.（不可以。作为卖家，PayPal是一种必不可少的收款方式。）2.SellerA:WhatpromotionsdoweoftenuseonDHgate?SellerB:___________________________________________.（在敦煌网开店，店铺活动、平台活动和流量快车是最常用的促销手段。）3.SellerA:What’sthemostimportantthingasanAmazonseller?SellerB:_____________________________________________.（在亚马逊开店最重要的是有供应商合作资源。供应商品质需要非常稳定，最好有很强的研发能力。因为产品是制胜的关键。）PartFourExpandingPracticeⅣ.Supposeyouareexperiencedinthecross-bordere-commercebusiness,pleasetrytoanswerthefollowingquestionsfromthenewbuyeraccordingtothegiveninformation.

4.SellerA:Ican’tdecidetoselloneBayorAmazon,whatdoyouthink?SellerB:___________________________________________.（这两个平台对产品的要求都很严格，是品牌经销商的首选。选择这两个平台需要详细了解其规则，尤其是亚马逊，违规的话，不仅会封店，可能还有法律上的风险。）5.SellerA:Isthereanyconvenientsellingplatformsforsellers?SellerB:_____________________________________________.（Wish和DHgate都是注册比较方便的平台，上传产品也比较快捷。不过Wish的产品审核时间比较长。）PartFourExpandingPracticeⅤ.TranslatethefollowingsentencesintoEnglish.1．Wish的核心品类包括服装、饰品、手机、礼品等，大部分是从中国发货。

___________________________________________________2．在敦煌网，买家可以根据卖家提供的信息来生成订单，可以选择直接批量采购，也可以选择先小量购买样品，再大量采购。

____________________________________________________3．eBay的规则偏向于买家，如果产品售后问题严重的话，对卖家很不利。____________________________________________________4．选择亚马逊平台，需要供应商有稳定可靠的产品资源、一定的资金实力，并且有长期投入钻研的心态。____________________________________________________PartFourExpandingPracticeⅤ.TranslatethefollowingsentencesintoEnglish.5．全球速卖通平台主要侧重于新兴市场，75%的海外市场分布在俄罗斯、巴西、美国、西班牙和土耳其。___________________________________________________PartFourExpandingPracticeⅥ.ThepracticeforAmazonPlatformPolicy.Readtheintroductionandtrytoanswerthefollowingquestions.AmazonListingVariationMistakesWhatsizeisblack?TheaboveisonelistingfromAmazon’shomepage.HoweasyitistofindASINvariationmisuse,andhowprevalentanissueitis.PartFourExpandingPracticeⅥ.ThepracticeforAmazonPlatformPolicy.Readtheintroductionandtrytoanswerthefollowingquestions.Whatcanhappenifyoudon’tusevariationscorrectly?Ifyoudon’tusevariationscorrectly,thefirstthingthathappensisusuallyapolicywarning,whereAmazoninformsyouthattheyhavecorrectedtheviolatinglisting.Sometimestheyskipthepolicywarningandgostraighttoblocktheviolatinglistings.IfyoucontinuetomisuseASINs,orifASINvariationmisuseisasystemicproblemonyouraccount,Amazonwillsuspendyourselleraccountpendingaviableappealfromyou.Iftheydon’tdeemyourappealtobeacceptable,theymaydecidetopermanentlycloseyouraccount.Sodon’tignorepolicywarnings.They’reyourchancetoheadofftheproblembeforeitresultsinblockedlistingsoranaccountsuspension.PartFourExpandingPracticeⅥ.ThepracticeforAmazonPlatformPolicy.Readtheintroductionandtrytoanswerthefollowingquestions.1.What’rethemistakesforASINvariation?___________________________________________________2.Whatcanhappenifyoudon’tuseASINvariationcorrectly?____________________________________________________3.Underwhatcircumstancesmaytheplatformdecidetocloseyouraccountpermanently?_______________________________________________________PartFiveE-commerceCorner16个亚马逊新手卖家必备的运营术语术语简称术语全称术语释义GTINGlobeTradeItemNumber

全球贸易商品编号GTIN是全球认可的商品专属识别码。GTIN的长度因售卖地点和商品类型而异，通常分为UPC、EAN、JAN、ISBN、ITF-14五种UPCUniversalProductCode

通用产品代码UPC是美国统一代码委员会制定的一种商品用条码，主要用于北美地区。它通常由12位数字组成（UPC-A），也有少量由8位数字组成（UPC-E）ISBNInternationalStandardBookNumber国际标准书号ISBN是专门用于图书的商品编码，包含10位或13位数，分四个部分：组号（国家、地区、语言的代号），出版者号，书序号和检验码PartFiveE-commerceCorner术语简称术语全称术语释义ASINAmazonStandardInformationNumber

亚马逊标准识别码ASIN是亚马逊随机分配给产品的、由10个字符（字母和数字）组成的唯一标识符。它由亚马逊后台自动产生，仅适用于亚马逊平台，而且没有特殊的语义。同一个产品在不同站点的ASIN可能不同。因此，买家没有办法通过识别码本身推断出相应商品的类别、库存状况等情况，也没办法推断出两个相似识别码之间的联系。买家可以在产品页面的“ProductInformation”部分找到产品的ASINCRConversionRate

转化率CR是销售数量与产品页面总访问量（包括所有回访访客访问的次数）之比。它是衡量广告是否真实、优质的重要考核指标CPCCostperClick

每次点击成本CPC是指买家每次点击卖家广告时，亚马逊平台需要花费卖家的费用PartFiveE-commerceCorner术语简称术语全称术语释义PPCPayPerClick

每次点击付费PPC是指买家每次点击卖家广告时，卖家需要向亚马逊平台支付的费用。PPC与CPC同理，主要区别在于二者针对的主体不同CPMCostPerThousandImpressions

每千次曝光成本CPM是指卖家广告每曝光1000次需要向亚马逊平台支付的平均成本CTRClickThroughRate

点击率CTR是卖家投放广告的点击次数占展示次数的百分比。它是衡量互联网广告效果的一项重要指标PartFiveE-commerceCorner术语简称术语全称术语释义A-to-ZAmazonA-to-ZGuaranteeclaim

亚马逊商城交易保障索赔A-to-Z是亚马逊对在亚马逊平台上购买商品的所有买家实施的保护政策。买家如果不满意第三方卖家销售的商品或服务，可以发起亚马逊A-to-Z索赔，保护自己的利益BBBuyBox

购买框BB是指单个商品页面（listing）右上方显示不同卖家以不同价格出售的相似商品的区域BSRBestSellerRank

热销产品排行榜BSR是亚马逊平台中特定产品在同类产品中实时销售情况的排名PartFiveE-commerceCorner术语简称术语全称术语释义FBAFulfillmentbyAmazon

亚马逊物流FBA是指卖家把自己在亚马逊上销售的产品库存直接送到亚马逊当地市场的仓库中，客户下订单后，由亚马逊代卖家进行包装、贴标、发货等后续工作的一种货运方式DPDropShipping

代发货DropShipping是指卖家可允许第三方（供应商）代表卖家向客户交付订单的货运方式。当顾客购买产品时，零售商卖家从供应商处采购该商品，然后由供应商代表卖家将商品直接运送给顾客PartFiveE-commerceCorner术语简称术语全称术语释义FCFulfillmentCenter

物流中心FC是指储存由亚马逊物流配送订单的卖家产品的亚马逊仓库SKUStockKeepingUnit

库存量单位SKU是库存进出计量的单位，如件、盒、托盘等。现在，SKU被引申为产品统一编号的简称。每款产品都有一个唯一的编号，便于电商识别商品THANKSTask2Registration&ShopSetting

CONTENTS

1WarmingUp2CaseStudy3

HighlightInformation4ExpandingPractice5E-commerceCornerⅠ.Matchthefollowinginformationwiththepictures.A.legalbusinessnameandcontactinformationB.operationalemailaddresstobeassociatedwithyouraccountC.internationally-chargeablecreditcardwithaproperbillingaddressD.validphonenumberthroughwhichAmazoncanreachyouE.taxinformationsuchasthetypeofbeneficialownerPartOneWarmingUpⅠ.Matchthefollowinginformationwiththepictures.PartOneWarmingUp1.（B）Ⅰ.Matchthefollowinginformationwiththepictures.PartOneWarmingUp2.（A）Ⅰ.Matchthefollowinginformationwiththepictures.PartOneWarmingUp3.（C）Ⅰ.Matchthefollowinginformationwiththepictures.PartOneWarmingUp4.（E）Ⅰ.Matchthefollowinginformationwiththepictures.PartOneWarmingUp5.（D）Ⅱ.Workinpairs.Shareyourideaabouttheaboveinformationwithyourpartner,andtellher/himwhattheinformationisusedfor.

IfasellerneedstosellonAmazon,he/shemayneedavalidphonenumberAmazoncanreachhim/her.It’snecessaryforsupplyingcustomerserviceandreceivingimportantnoticesfromtheplatform.He/shemayneedtoenterthenumberandexpirationdateofhis/hercreditcard.ItisnecessaryforAmazontomakesurehis/hercreditcardinformationisvalid.He/shemayneed…Itisnecessaryfor…PartTwoCaseStudyCase1：HowtoregisterasaprofessionalselleronAmazon?BeforejumpingontoAmazon’swebsitetoopenyourselleraccount,makesureyouhavetheseessentialitemsrightnexttoyou:1)acreditcardthatcanbechargedinternationally;2)yourbankinginformation,suchasyouraccountnumberandexpirationdate;and3)yourtaxidentificationinformation,eitherforyourselforyourbusiness.PartTwoCaseStudyCase1：HowtoregisterasaprofessionalselleronAmazon?Step1:CreatingyourAccountHeadtotheSellpageandclickonthe“Startselling”banner.Nowyou’llenterthe“SellerCentral”sideofAmazon.Fillinyournameandemailaddress,setapasswordandre-enterit.Andthenclick“Next”.

PartTwoCaseStudyCase1：HowtoregisterasaprofessionalselleronAmazon?Step2:PopulatingtheProfileAfterallStep1isdone,you’llbedirectedtotheSellerInformationpage.PartTwoCaseStudyCase1：HowtoregisterasaprofessionalselleronAmazon?Chooseyourpreferreddisplaynameandcheckforavailability,filltherestofthefields,andclickthe“Save&Continue”buttonwhenyou’redone.PartTwoCaseStudyCase1：HowtoregisterasaprofessionalselleronAmazon?Step3:AddingCreditCardInformationNowcomesthetimetoenteryourcreditcardinformation.Amazonwillcharge$4toyourcardtoascertainitsvalidity.Butnottoworry,onceeverythingchecksout,yourmoneywillswiftlyfinditswaybacktoyouraccount.PartTwoCaseStudyCase1：HowtoregisterasaprofessionalselleronAmazon?Step4:VerifyingYourIdentityAmazonwillthenneedtoverifyyouridentitybyeitherplacingacallortextingyou.SimplyenteryourphonenumberandfollowthepromptstoenteryourPIN.PartTwoCaseStudyCase1：HowtoregisterasaprofessionalselleronAmazon?Step5:AddingTaxInformationNow,weturntothetaxinformationinterview.Inthisinterview,thereisaquestion:ForU.S.taxpurposes,areyouaU.S.person?WeareChinesesellers,sowechoose“No”.Thensaveit.PartTwoCaseStudyCase1：HowtoregisterasaprofessionalselleronAmazon?You’rethenpromptedtoenteryourtaxinformation,permanentaddressandmailingaddress.Submittheinformationandclickthe“Save&Next”button.ReviewtheIRStaxformtoensuretheaccuracyofyourpreviousinputandprovideyoursignature.Onceyou’vesignedandsubmittedtheIRStaxform,click“Save&Next”andagreetoconsentyourelectronicsignature.Thenyou’llseeatotalform.Checktheinformationyou’veinput.Ifthereisnoproblem,click“Confirm”.Ifyouhaveproblems,click“Previous”tomodify.Andvoila!Youraccountisnowsetup.Itmightstilltakeabitoftimetogetitreviewedandapproved.PartTwoCaseStudyCase1：HowtoregisterasaprofessionalselleronAmazon?PartTwoCaseStudyCase2:HowtoSelloneBayIfyou’rethinkingaboutsellingoneBay,youcanchoosebetweenapersonalandabusinessaccount,dependingonhowmuchyou’replanningonselling.Ifyouplantosellcasually,likesellingitemsyounolongerwant,apersonalaccountisthebestoption.Ifyouwanttosellinlargequantities,orifyouhaveitemsthatyou’vemadeorboughttoresell,registerabusinessaccount.PartTwoCaseStudyCase2:HowtoSelloneBayIfyouwanttoregisterasabusiness,youshouldselect“Createabusinessaccount”ontheregistrationpage.Theregistrationsystemwillaskforsomeadditionaldetails,likeyourbusinessnameandtype,addressandphonenumber.Andthenclickthe“Register”button.PartTwoCaseStudyCase2:HowtoSelloneBayAtoneofthestages,theregistrationsystemmayaskyoutoconfirmyourphonenumberusingaform.Todothis,youneedtoenterasecuritycode(PINcode)inaspecialfield.Youcangetthesecuritycodeintwoways:BySMStothespecifiedphonenumber.Bycallingtothespecifiedphonenumber.PartTwoCaseStudyCase2:HowtoSelloneBayEnterthePINyoureceivedandselect“Continue”tofinishupdatingyoursettings.Ifyou’reamanagedpaymentsseller,youneedtohaveabusinessaccountoneBay.Ifyouonlyhaveapersonalaccount,youcanchangeittoabusinessaccountinyouraccountsettings.PartTwoCaseStudyCase2:HowtoSellonWish1.Gotothe“WishMerchantAccountRegistration”page,andclick“OpenStore”.2.Entertheemailaddressyouwanttoassociatethisaccountwith.3.Enterapasswordthatmustconsistofnolessthan8characters.4.Enteryourphonenumberandthecaptchashownontheright;youwillreceive

anSMSwithaverificationcode.5.EntertheSMSverificationcodeyoureceivedonyourmobilephone.6.Afterfinishingtheabovesteps,click“CreateStore”.7.Confirmyouraccountbyverifyingitwithanemail.PartTwoCaseStudyCase2:HowtoSellonWish8.Enteryourdesiredstorename,yourfirstnameandlastnameandyour

addressforthestoresetup.Andthenclick“Next”tocontinue.9.Start“UploadingyourProducts”byassigningtherelevantcategories.10.Enterthepaymentinformationandselectthedesiredpayment

gateway(s).11.Acceptterms&conditions.12.Yourproductswillbeliveonceapproved.13.EnjoysellingonWishMarketplace.PartTwoCaseStudyCase2:HowtoSellonWishPartTwoCaseStudyCase3:CommonQuestionsforAmazonBackgroundSettings1.Howtotakeabreakfromsellingself-shippingproductsinmyAmazonstores?Ifyouneedtotakeavacation,orforsomeotherreason,youcan’tbeabletoselltheself-deliveredgoodsforawhile,removeallself-deliveredproductstemporarilythroughthe“VacationSettings”function.Thespecificsettingmethodisasfollows:PartTwoCaseStudyCase3:CommonQuestionsforAmazonBackgroundSettingsGototheseller’sbackstagemanagementsystem,andclickon“AccountInformation”intheSettingsdrop-downmenu.Clickontheblueboldtext“Goingonavacation?”onthelefttoentertheVacationSettingspage.Setthecorrespondingsiteto“Inactive”asneededandclick“Update”.Thesystemwillremovetheself-deliveredproductsofthecorrespondingsitewithinonehourafterthesetting.PartTwoCaseStudyCase3:CommonQuestionsforAmazonBackgroundSettingsAftertheVacationSettings,onlytheself-delivereditemsdeliveredbythesellerwillbecomeunsalable,andyourFBAitemswillremainavailableforsaleastheyareprocessedbyAmazon.PartTwoCaseStudyCase3:CommonQuestionsforAmazonBackgroundSettingsAlsonotethatduringtheholidaymode,youstillneedtorespondpromptlytothebuyers’messages.Andifthereisnoresponseformorethan24hours,itwillberecordedinyourBuyer-SellerContactMetricsperformance.PartTwoCaseStudyCase3:CommonQuestionsforAmazonBackgroundSettings2.Howtosetupapromotionthatisonlyopentosomebuyers?NowitisnotpossibletosetupapromotionthatisonlyopentosomeAmazonbuyers.Ifyourpromotiononlywantstobeopentosomedesignatedbuyers,youcansendtheclaimcodetobuyersseparately.Andbuyerscanentertheclaimcodeonthepaymentpagetogetadiscount.Hereiswhatyoudo:PartTwoCaseStudyCase3:CommonQuestionsforAmazonBackgroundSettingsSettingConditions:Setthecriteriathatbuyersmu