《传播学经典文献选读（英语）》教学大纲

PAGEPAGE16《传播学经典文献选读（英语）》教学大纲SelectionsfromClassicsofJournalismandCommunication(English)课程编号：062042B课程类型：□通识教育必修课□通识教育选修课□学科基础课□专业核心课√专业提升课□专业拓展课总学时：32讲课学时：16实验（上机）学时：16学分：2考试类型：□考试√考查适用对象：传播学专业□是√否适合作为其他专业学生的个性化选修课先修课程：《传播学概论》、《新闻学概论》、《专业英语（传播学）》一、课程的教学目标本课程是传播学专业本科生的专业提升课。它的开设目的在于满足21世纪全球化对我国传播学教学在广度和深度方面的要求，引导新闻学与传播学专业的高年级本科学生直接阅读专业原著，在专业学习中巩固和提高英语水平，在英语学习中了解和研究专业知识。具体而言，本课程能够将新闻学与传播学的历史与现实、理论与实践、专业领域与相关学科的论述原汁原味地展现在学生面前，为在今后的工作与研究中直接阅读并有效借鉴国外的研究成果打下坚实的基础。课程还能提高学生用英语进行有关专业内容的一般性的会话或讨论的能力，以及写作和翻译专业学术文章的能力。该课程还将为学生们日后参阅国外新闻传播学专业论著，撰写学术论文，参加高层次的学术交流和专业性极强的科学研究奠定坚实的基础。课程思政教学目标：掌握批判传播学派的主要思想，并以此为理论工具，对媒体的历史和现实进行批判性思考。培养学生主动探究、分析和批判性思考能力等。二、教学基本要求（一）教学内容教学内容大致涵盖大众传播事业主要部类和新闻传播学的主要领域，点面结合，深浅有致，形成梯次。选取了国外出版的新闻传播学专著、期刊论文、国外学术网站的文字、视频为学习材料。（二）教学方法和手段这门课程较为充分地实现了“翻转课堂”理念，培养学生主动探究、分析和批判性思考能力等。学习本课程前，学生已对大众传播的理论与实践有了初步了解和应用。课前，学生先行在网络平台阅读材料，观看导学视频，完成章节测试。对于难度较大的测试，教师设置了重做功能，允许学生获得返工的机会。授课前一天，教师会发布知识提要预告片。上课时，教师会首先针对大多数学生在测试中遇到的问题和困惑进行答疑，再串讲重点难点，帮学生把碎片化的知识系统化，形成价值判断。教师经过精心的筛选、学习和梳理，为学生准备了丰富的学习资料，设置了若干实用的工作坊。（三）对实践环节的要求学生根据自己的兴趣，自愿结成小组，主动发现中外新闻传播中的现象与问题，尤其体现了“立足中国，放眼世界”的主导思想，对中国个案进行深入挖掘。自选题目，检索外文文献，撰写并展示文献笔记和文献综述。（四）对课后作业以及学生自学的要求有时会安排课后练习，让学生巩固所学，短时记忆进入长时记忆。针对每位同学的问题，完成在线个性化辅导，确保所有人都能听懂、学会。（五）对毕业要求的实现帮助学生树立马克思主义传播观，并能够运用一门外语进行沟通，具备宽广的国际视野，具备扎实的社科基础和一定的科学研究能力。三、各教学环节学时分配章节内容讲课实验其他合计Week1Unit1Introduction1.1CourseIntroduction1.2Workshop:NoteMaking1.50.52Week21.3SchoolsofCommunicationUnit2MediaEconomy2.1EconomicFoundationofMassMedia112Week3Unit2MediaEconomy2.2TheTwoEconomies2.3Lecture:ResearchMethodsinMediaStudies1.50.52Week4Unit3CulturalIndustryandCultureStudies3.1Adorno’sCultureIndustry3.2WhatIsBritishCulturalStudies?1.50.52Week5Unit3CultureIndustryandCultureStudies3.2WhatIsBritishCulturalStudies?1.50.52Week6Unit3CultureIndustryandCultureStudies3.3Hegemony:AnOverview3.4Lecture:LiteratureReview112Week7Unit4ProcessofMassCommunication4.1CommunicationModels4.2Hall’sEncoding/Decoding1.50.52Week84.3SelectingtheNews:Gatekeeping4.4Workshop:Databases112Week9Unit5EffectsandAudienceofMassCommunication5.1EffectsStudies1.50.52Week105.1EffectsStudies5.2Lecture:Abstract0.51.52Week11Unit6MassCommunicationandSociety6.1SomeSocialFunctionsoftheMassMediaWorkshop:ReadingNotesSharing0.51.52Week126.2TheMasses:TheImplosionoftheSocialintheMediaWorkshop:ReadingNotesSharing112Week13Lecture:ResearchMethodsWorkshop:ReadingNotesSharing0.51.52Week14Unit7MassCommunicationandSocialControl7.1GovernmentManipulationofMediaWorkshop:ReadingNotesSharing0.51.52Week157.2AFreeandResponsiblePressWorkshop:ReadingNotesSharing0.51.52Week16Unit8InternetandNewMedia8.1TheDigitalDivide8.2WorldwideWedge:DivisionandContradictionintheGlobalInformationInfrastructureWorkshop:ReadingNotesSharing0.51.52合计161632四、教学内容Unit1Introduction【课程思政切入点】对传播学学派进行批判性思考1.1CourseIntroductionSkillstobeimprovedInterpretation&TranslationEssayWritingSeminarParticipationTopursuehighereducationabroadScheduleProjectLiteraturereviewof1000wordsTopic:MassCommunicationTeamworkandoriginalityencouraged1.2Workshop:NoteMaking1.3SchoolsofCommunicationTheFrankfurtSchool法兰克福学派TheChicagoSchool芝加哥学派TheColumbiaSchool哥伦比亚学派BritishCulturalStudies英国文化研究TheTorontoSchool多伦多学派PoliticalEconomyofCommunication政治经济学派教学重点、难点：重点：Introductiontotheproject;NoteMaking难点：SchoolsofCommunication课程的考核要求：了解：Schedule理解：Skillstobeimproved;Project;SchoolsofCommunication掌握：SchoolsofCommunicationUnit2Mediaeconomy【课程思政切入点】反思传媒中的文化经济2.1EconomicFoundationofMassMedia1.Advertisingrevenue2.Circulationrevenue3.Audiencedonations4.Privatesupport5.Governmentsubsidies6.Auxiliaryenterprises2.2TheTwoEconomies1.Thecrucialdifferencesbetweenculturalcommoditiesandothergoodsinthemarketplace2.Theculturaleconomyandthefinancialeconomy2.3\o"Workshop:ResearchMethodsinMediaStudies"Workshop:ResearchMethodsinMediaStudies教学重点、难点：重点：EconomicFoundationofMassMedia;Thecrucialdifferencesbetweenculturalcommoditiesandothergoodsinthemarketplace;Theculturaleconomyandthefinancialeconomy;ResearchMethodsinMediaStudies难点：Thecrucialdifferencesbetweenculturalcommoditiesandothergoodsinthemarketplace;Theculturaleconomyandthefinancialeconomy课程的考核要求：了解：EconomicFoundationofMassMedia理解：Thecrucialdifferencesbetweenculturalcommoditiesandothergoodsinthemarketplace;Theculturaleconomyandthefinancialeconomy掌握：ResearchMethodsinMediaStudies复习思考题：1.Howdothemassmediamakemoney?2.Howdomoviesbenefitfromadvertising?3.Whichmediarelyheavilyonaudiencecontributions?4.Howdoesthegovernmentsupportmassmedia?5.Whymustaculturalcommoditytobepopularbeabletomeetthevariousinterestsofthepeopleamongstwhomitispopularaswellastheinterestofitsproducer?6.Whatarethecrucialdifferencesbetweenculturalcommoditiesandothergoodsinthemarketplace?7.Whatisthemostimportantreasonthattheculturalcommoditycannotbeadequatelydescribedinfinancialterms?Whatisexchangedandcirculatedintheculturaleconomy?8.Howdoestheroleoftheprogramshiftfromcommoditytoproducer?9.Whydoestheauthorthinkthatculturalcommoditiesarenotcontainersorconveyorsofmeaningandpleasure?Unit3Cultureindustryandculturestudies【课程思政切入点】文化工业的欺骗性；文化霸权；文献综述与批判思考3.1Adorno’sCultureIndustry1.Thedefinitionofculturalindustry2.Themostambitiousdefenseofthecultureindustry3.Theharmofculturalindustryonthesociety3.2WhatIsBritishCulturalStudies?1.Thethreecriteriatodefineanacademic2.Thepositionofpopularculturetakenupinculturestudies3.Marxism’sinfluenceonBritishculturalstudies4.StuartHall’sexplanationoftheprocessofideologicalstruggle5.Thethreesignificantbreaksinthehistoryofculturestudies3.3Hegemony:AnOverview1.Thetheoryofhegemony2.Hegemoniccontrolandmedia3.Twogianthegemonicsystemsinthe20thcentury4.TheideologicalgulfbetweenWestandEast3.4Workshop：LiteratureReview1.ThePurposeofaLiteratureReview2.TheLiteratureReviewDefined3.TheLiteratureReviewProcess教学重点、难点：重点：Defineculture,popularculture,cultureindustry;Understand“cultureindustry”,thetermintroducedintotheFrankfurtSchoolbyAdorno;Thepositionofpopularculturetakenupinculturestudies;Marxism’sinfluenceonBritishculturalstudies;StuartHall’sexplanationoftheprocessofideologicalstruggle;Thethreesignificantbreaksinthehistoryofculturestudies;Propertiesofthenewmedia;Thetheoryofhegemony;Hegemoniccontrolandmedia;Thepurposeofaliteraturereview;Theliteraturereviewdefined难点：Hegemoniccontrolandmedia;StuartHall’sexplanationoftheprocessofideologicalstruggle;Thetheoryofhegemony;Literaturereviewprocess课程的考核要求：了解：Marxism’sinfluenceonBritishculturalstudies;Thethreesignificantbreaksinthehistoryofculturestudies理解：Thepositionofpopularculturetakenupinculturestudies;StuartHall’sexplanationoftheprocessofideologicalstruggle;Propertiesofthenewmedia;Thetheoryofhegemony;Thepurposeofaliteraturereview;Theliteraturereviewdefined掌握：Hegemoniccontrolandmedia应用：Literaturereview复习思考题：1. Whatarethethreecriteriatodefineanacademic?2. Whatisthepositionofpopularculturetakenupinculturestudies?3. HowdoesMarxisminfluenceBritishculturalstudies?4. HowdoesHallexplaintheprocessesofideologicalstruggle?5. Whatarethe3significantbreaksinthehistoryofculturestudies?6. Whatdoes“hegemony”reallymean?7.Writethedefinitionandthepurposeofaliteraturereview.8.Whatgeneralinterestareyougoingtoexplore?Bespecific.9.Describeyourplantousethesixstepsneededtocreateasuccessfulliteraturereview.Unit4Processofmasscommunication【课程思政切入点】电视话语中的编码与解码；培养问题意识4.1CommunicationModels1.TheShannon-Weavermodel2.Schramm’smodel4.2Hall’sEncoding/Decoding1.Thethreehypotheticalpositionsfromwhichdecodingofatelevisualdiscoursemaybeconstructed2.StuartHall’sideaofthecorrespondencebetweenencodinganddecoding4.3SelectingtheNews:Gate-keeping1.Thedefinitionofgate-keeping2.Gate-keepingmodel4.4Workshop:DatabasesSpringer,EBSCO,Jstor,SAGE,etc.教学重点、难点：重点：Twobasiccommunicationmodels;Thethreehypotheticalpositionsfromwhichdecodingofatelevisualdiscoursemaybeconstructed;StuartHall’sideaofthecorrespondencebetweenencodinganddecoding;Thedefinitionofgate-keeping;Gate-keepingmodel;难点：Encodinganddecoding;Gate-keeping课程的考核要求：了解：Twobasiccommunicationmodels;Thethreehypotheticalpositionsfromwhichdecodingsofatelevisualdiscoursemaybeconstructed;Thedefinitionofgate-keeping理解：StuartHall’sideaofthecorrespondencebetweenencodinganddecoding;掌握：Gate-keepingmodel;Databases复习思考题：1.Whatarethethreehypotheticalpositionsfromwhichdecodingsofatelevisualdiscoursemaybeconstructed?2.Whatisthedefinitionofahegemonicviewpoint?3.WhatdoesStuartHallthinkaboutthecorrespondencebetweenencodinganddecoding?4.Whatisgate-keeping?Howdoesitwork?Unit5Effectsandaudienceofmasscommunication【课程思政切入点】传播效果研究与美国心理战；培养问题意识5.1EffectsStudies1.Communicationresearchandpsychologicalwarfare(1945-1960)2.Powerfuleffectstheory3.Minimalisteffectstheory4.Cumulativeeffectstheory5.2Lecture&Workshop:Abstract教学重点、难点：重点：Powerfuleffectstheory;Minimalisteffectstheory;Cumulativeeffectstheory难点：EffectsStudies;Abstract课程的考核要求：了解：Powerfuleffectstheory;Minimalisteffectstheory;Cumulativeeffectstheory应用：Abstract复习思考题：1.Whatarethedominanteffecttheoriesinhistory?2.Whatisminimalisteffectstheory?3.Whatiscumulativeeffectstheory?Unit6MassCommunicationandSociety【课程思政切入点】剖析大众传媒与社会的关系，认识大众传媒的社会功能；培养问题意识6.1SocialFunctionsoftheMassMedia1.Thestatusconferralfunctionofthemassmedia2.Theenforcementofsocialnorms3.Thenarcotizingdysfunction6.2TheMasses:TheImplosionoftheSocialintheMedia1.Twoheterogeneoussystems2.Therealobscenity6.3Workshop:Masscommunicationresearchmethods1.TheClassificationofCommunicationResearch2.TheHierarchyofCommunicationResearch3.ResearchMethods:Quantitativevs.QualitativeWorkshop:ReadingNotesSharing教学重点、难点：重点、难点：SocialFunctionsoftheMassMedia;Twoheterogeneoussystems;Masscommunicationresearchmethods课程的考核要求：了解：Twoheterogeneoussystems;Therealobscenity理解：Thestatusconferralfunctionofthemassmedia;Theenforcementofsocialnorms;Thenarcotizingdysfunction;Masscommunicationresearchmethods复习思考题：1.Whatsocialfunctionsdothemassmediaserve?2.Whatis“thestatusconferralfunction”?Howdoesitwork?3.Whatis“theenforcementofsocialnorm”?Howdoesitwork?4.Whatdoesthe“twoheterogeneoussystems”refertoinpassage2?5.Whatdoes“therealobscenity”meaninpassage2?Unit7MassCommunicationandSocialControl【课程思政切入点】社会责任论；培养问题意识7.1GovernmentManipulationofMedia1.Influencingcoverage2.Trialballoonsandleaks3.Stonewalling4.Overwhelminginformation7.2AFreeandResponsiblePress1.Backgroundinfo2.GeneralIdea——SocialResponsibilityTheory3.KeyPointsinAFreeandResponsiblePress——AGeneralReportonMassCommunication:Newspapers,Radio,MotionPictures,Magazines,andBooksWorkshop:ReadingNotesSharing教学重点、难点：重点、难点：Governmentmanipulationofmedia;ThereasonswhyHutchinsCommissionthoughtthefreedomofthepresswasindanger;ThekeyappealsinthereportbyHutchinsCommission.课程的考核要求：理解：Governmentmanipulationofmedia;whyHutchinsCommissionthoughtthefreedomofthepresswasindanger;DescribesomeofthekeyappealsinthereportbyHutchinsCommission.复习思考题：1.Whatmeansdopoliticiansusuallyusetomanipulatepresscoverage?2.Whichoneworksbetter,stonewallingoroverwhelminginformation?Why?3.Whatistrialballoon?Whatisleak?4.Howshouldreportershandleinformationfromsources?5.WhyHutchinsCommissionthoughtthefreedomofthepresswasindanger?6.WhatarethekeyappealsinthereportbyHutchinsCommission?Unit8InternetandMediaConvergence【课程思政切入点】对新媒体及数字鸿沟进行批判性思考；培养问题意识8.1TheDigitalDivide1.AccesstoOnlineResources2.DigitalDivide3.DigitalDivideandInequality4.Exclusion8.2WorldwideWedge:DivisionandContradictionintheGlobalInformationInfrastructure1.Communityuseormarketmechanism2.Integrationorexclusion3.Diversityorconglomeration4.Electronicdemocracyorcyber-individualismWorkshop:ReadingNotesSharing教学重点、难点：重点：ThedevelopmentoftheInternet;Thedigitaldivide难点：DivisionandContradictionintheGlobalInformationInfrastructure本章的学习标准：理解：DivisionandContradictionintheGlobalInformationInfrastructure复习思考题：1.What’sdigitaldivide?2.Whatarethefourkeyareasthatillustratethepresentstateofuncertaintyandopportunity?Unit9MediaLiteracy【课程思政切入点】培养传媒素养；批判思考能力9.1MediaLiteracy1.Definemedialiteracy.2.Listthecomponentsofmedialiteracy.3.Identifykeyskillsrequiredfordevelopingmedialiteracy.Presentation:LiteratureReview教学重点、难点：重点：ElementsofMediaLiteracy本章的学习标准：应用：ElementsofMediaLiteracy复习思考题：1.What’smedialiteracy?2.Whatarethecomponentsofmedialiteracy?3.Whatarethekeyskillsrequiredfordevelopingmedialiteracy?五、考核方式、成绩评定1.考核方式：过程考核、期末大作业考核依据：（1）出勤率（2）线上、线下学习及作业（课前章节测验、课程音视频、课后作业、章节学习次数、发表或回复讨论、课堂讨论、发言等）（3）期末大作业为文献综述，按每人的工作量和难度打分期末大作业要求及评分标准作业要求：最多6人一组。每组确定一个研究题目，并搜集相关英文文献（每人至少搜集一篇）。以组为单位阅读文献后，每名组员各自撰写笔记，并以小组为单位完成一篇文献综述。评分项目分值文献检索20分读书笔记课堂展示35分格式的学术规范性10分语言表达准确性20分原创性15分总计100分2.成绩评定：本课程的总评成绩由平时成绩和期末作业成绩两部分构成，其中平时成绩占60%，期末作业成绩占40%。六、主要参考书[1]展江,李青藜,李欣人.新闻传播学专业英语教程(第二版).北京：中国人民大学出版社,2010.[2]JohnVivian.TheMediaofMassCommunication(7thEd.)约翰•维维安著.大众传媒（第7版）.北京:北京大学出版社,2005.[3]Elihu

Katz,JohnDurhamPeters,TamarLiebes,AvrilOrloff,eds.Canonictextsinmediaresearch:AreThereAny?ShouldThereBe?HowAboutThese?Cambridge:PolityPress,2003.[4]卡茨等编.媒介研究经典文本解读.常江译.北京：北京大学出版社,2011.[5]熊澄宇选编、导读.西方新闻传播学经典名著选读.北京:中国人民大学出版社，2004.[6]JamesWatson.Mediacommunication:anintroductiontotheoryandprocess.NewYork:MacmillanEducation,1998[7]JohnFiske.UnderstandingPopularCulture.London&NewYork:Routledge,1989[8]约翰·费斯克.理解大众文化.王晓珏，宋伟杰译.北京：中央编译出版社，2001.[9]JohnFiske.UnderstandingPopularCulture(2ndEd.).London&NewYork:Routledge,2010.[10]JohnStorey(eds.)CulturalTheoryandPopularCulture:AReader.NewYork:HarvesterWheatsheaf,1994.[11]StanleyJ.Baran.IntroductiontoMassCo