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COUNTRIES

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REGIONSConsumerbehaviorinFranceCHAPTER

01RetailfiguresSalesvolumeindexoftotalretailtrade,exceptofmotorvehiclesandmotorcyclesinFrancefrom2004to2023RetailtradesalesvolumetrendinFrance2004-2023140120123.69120.97119.95112.33109.77109.48106.79103.4110096.4610080604020094.9193.391.6788.5585.27

85.6784.2881.2278.8775.842004

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20233Description:ThisstatisticdisplaysthetrendinvolumesalesannuallyforthetotalretailtradeinFrancefrom2004to2023.In2023,retailtradesalesinFrancehaddecreasedslightlyincomparisonto2022,reachinganindexedvalueofabout121.

ReadmoreNote(s):France;2004to2023Source(s):OECDMonthlysalesvolumeindexoftotalretailtrade,exceptofmotorvehiclesandmotorcyclesinFrancefromJanuary2015toMarch2024RetailtradesalestrendmonthlyinFrance2015-20241301201101009080704Description:ThisstatisticdisplaysthemonthlytrendinvolumesalesofthetotalretailtradeinFrancefromJanuary2015toMarch2024.Inthelastsixmonths,thecountry'smonthlyretailsalesvolumeindexhashoveredaroundavalueof120to124.

ReadmoreNote(s):France;January2015toMarch2024Source(s):OECDAnnualturnoverofthewholesaleandretailtradeincludingtherepairofmotorvehiclesandmotorcyclesindustryinFrancefrom2013to2022(inmillioneuros)France:turnoverofthewholesaleandretailtradeindustry2013-20221,800,0001,649,080.631,600,0001,485,733.271,426,313.91,419,794.21,411,255.11,392,992.71,383,306.81,354,724.91,400,0001,200,0001,000,000800,000600,000400,000200,00001,317,6351,331,409.720132014b2015b20162017b2018201920202021b2022p5Description:Theturnoverofthewholesaleandretailtradeindustryincl.repairofmotorvehiclesandmotorcyclesinFranceincreasedby163.3billioneuros(+10.99percent)in2022.With1.6trillioneuros,theturnovertherebyreacheditshighestvalueintheobservedperiod.ReadmoreNote(s):France;2013to2022Source(s):EurostatNumberofenterprisesinthewholesaleandretailtradeincludingtherepairofmotorvehiclesandmotorcyclesindustryinFrancefrom2013to2022France:numberofwholesaleandretailtradeenterprises2013-2022900,000802,304800,000700,000600,000500,000400,000300,000200,000100,0000760,007753,028729,138717,265714,642697,283680,926674,915655,41220132014b2015b20162017b2018201920202021b2022p6Description:Thenumberofenterprisesinthewholesaleandretailtradeindustryincl.repairofmotorvehiclesandmotorcyclesinFranceincreasedby14,496enterprises(+2.03percent)in2022incomparisontothepreviousyear.Whilethegrowthinthisindustryisslowingdown,with729,138enterprises,thenumberofenterprisesisatitspeakintheobservedperiod.ReadmoreNote(s):France;2013to2022Source(s):EurostatAnnualpriceinflationchangeofnon-foodproductsinFrancemonthlyfromJanuary2022toJuly2023,byproductcategory(asapercentage)Annualpriceinflationofnon-foodsectorsinFrancebymonth2022-2023ClothingFootwearFurnitureandfurnishings,carpetsandotherfloorcoveringsHouseholdappliancesHouseholdtextilesPersonalcare12%10%8%6%4%2%0%-2%-4%Jan2022Feb2022Mar2022Apr2022May2022Jun

Jul2022

Aug2022

2022Sep2022Oct2022Nov2022Dec2022Jan2023Feb2023Mar2023Apr2023May2023Jun

Jul202320237Description:Inthemostrecentlyreportedperiod,manynon-foodconsumerproductcategoriessawpricechangescomparedtothecorrespondingperiodayearearlierinFrance.InJuly2023,clothingpricesincreasedby3.4percentinthiscountry.

ReadmoreNote(s):France;January2022toJuly2023Source(s):EurostatMonthlyhouseholdexpenditureonconsumergoodsinFrancebetweenJanuary2018andJune2024(inmillioneuros)MonthlyhouseholdexpendituresonconsumergoodsFrance2018-202455,00050,00045,00040,00035,00030,00025,0008Description:ThisstatisticrepresentsthetotalmonthlyhouseholdexpenditureongoodsinFrancefromJanuary2018toJune2024.InJanuary2018,Frenchhouseholdsspentatotalamountof47billioneurosonconsumergoods.ꢀThesignificantdropinMarch,April,andMay2020wascausedbythelockdownimplementedbyFrenchauthoritiesinresponsetothecoronavirus(COVID-19)crisis.ReadmoreNote(s):France;January2018toJune2024Source(s):InseeCHAPTER

02ConsumerbehaviorMostcommonofflinepurchasesbytypeinFranceasofJune2024MostcommonofflinepurchasesbytypeinFrance2024Shareofrespondents0%10%20%30%40%50%60%Grocerystore/supermarketClothing/apparel/shoestorePharmacy63%60%56%Departmentstore45%45%SportsstoreDrugstore/perfumeryDIY/gardenstore42%35%Bookstore28%Farmersmarket(e.g.,weeklymarket,artisanmarket)Interiordesign/homedecorationstoreElectronicsstore26%26%23%22%22%FurniturestoreJewelrystore/jeweler10Description:"Grocerystore/supermarket"and"Clothing/apparel/shoestore"arethetoptwoanswersamongFrenchconsumersinoursurveyonthesubjectof"Mostcommonofflinepurchasesbytype".FindthisandmoresurveydataonmostcommonofflinepurchasesbytypeinourConsumerInsightstool.Filterbycountlessdemographics,drilldowntoyourown,hand-tailoredtargetaudience,andcompareresultsacrosscountriesworldwide.

ReadmoreNote(s):France;July2023toJune2024;2034respondents;18-64yearsSource(s):ConsumerInsightsInterestinproductcategoriesinFranceasofJune2024InterestinproductcategoriesinFrance2024Shareofrespondents0%10%20%30%40%50%60%70%ClothingShoes70%65%Food&beverages56%Books,movies,music&gamesConsumerelectronics(e.g.,TV,smartphones)Travelproducts53%47%46%Cosmetics&bodycareCars42%37%Accessories34%33%Furniture&householdgoodsHouseholdappliancesPetproducts33%33%DIY&gardenproducts32%11Description:Whenaskedabout"Interestinproductcategories",mostFrenchrespondentspick"Clothing"asananswer.70percentdidsoinouronlinesurveyin2024.FindthisandmoresurveydataoninterestinproductcategoriesinourConsumerInsightstool.Filterbycountlessdemographics,drilldowntoyourown,hand-tailoredtargetaudience,andcompareresultsacrosscountriesworldwide.ReadmoreNote(s):France;July2023toJune2024;2034respondents;18-64yearsSource(s):ConsumerInsightsPurchaseintentionbycategoryinFranceasofJune2024PurchaseintentionbycategoryinFrance2024Shareofrespondents0%5%10%15%20%25%30%29%SmartphonesSportsequipmentHouseholdappliancesPCs/laptops19%18%18%Cars16%Furniture&householdgoodsTV&HiFi15%12%Bicycles8%8%Electricbicycle(e-bike)Motorcycles6%NoneoftheaboveDon'tknow16%17%12Description:"Smartphones"and"Sportsequipment"arethetoptwoanswersamongFrenchconsumersinoursurveyonthesubjectof"Purchaseintentionbycategory".FindthisandmoresurveydataonpurchaseintentionbycategoryinourConsumerInsightstool.Filterbycountlessdemographics,drilldowntoyourown,hand-tailoredtargetaudience,andcompareresultsacrosscountriesworldwide.ReadmoreNote(s):France;July2023toJune2024;2034respondents;18-64yearsSource(s):ConsumerInsightsBrandawarenessbycategoryinFranceasofJune2024BrandawarenessbycategoryinFrance2024Shareofrespondents0%10%20%30%40%50%60%Smartphones58%PCs/laptops45%43%41%ShoesClothingTV&HiFi38%Cars,motorcycles,bicyclesCosmetics&bodycare36%33%33%HouseholdappliancesFood&non-alcoholicdrinksPetproductsFurniture&householdgoodsAlcoholicdrinks(onlyshowntorespondentsoflegaldrinkingage)Detergents&cleaningproducts27%23%22%21%19%13Description:58percentofFrenchrespondentsansweroursurveyon"Brandawarenessbycategory"with"Smartphones".Thesurveywasconductedin2024,among12,203consumers.FindthisandmoresurveydataonbrandawarenessbycategoryinourConsumerInsightstool.Filterbycountlessdemographics,drilldowntoyourown,hand-tailoredtargetaudience,andcompareresultsacrosscountriesworldwide.ReadmoreNote(s):France;July2023toJune2024;12203respondents;18-64yearsSource(s):ConsumerInsightsLeadingbrandloyaltydriversamongconsumersinFrancein3rdquarter2023DriversofcustomerloyaltyinFrance20230.6%55%52%0.5%0.4%0.3%0.2%0.1%0%47%28%18%Offersgoodproducts/services

OffersgoodcustomerservicesupportOfferslowpricesHasaneasy-to-usewebsite/mobileappDoesgoodthingsforsociety14/statistics/1479724/customer-loyalty-drivers-franceIftheyhadachoiceofcompaniestobuyfrom,around55percentofconsumersina2023surveyinfrancewouldchooseacompanythatofferedgoodproductsorservices.Goodcustomerservicesupportwasimportantto52percentofrespondents.ReadmoreNote(s):France;Q32023;18yearsandolder;respondentswereaskedtochoosetwodriversSource(s):QualtricsSourcesofinformationaboutproductsinFranceasofJune2024SourcesofinformationaboutproductsinFrance2024Shareofrespondents0%10%20%30%40%50%Searchengines(e.g.,Google)Inthestore47%38%FriendsandacquaintancesCustomerreviewsBrandwebsitesandapps30%27%26%25%OnlinestoresPricecomparisonwebsitesVideowebsitesandapps(e.g.,YouTube)QuestionandanswerwebsitesandappsSocialmediawebsitesandappsCouponanddealwebsitesandappsOnlineforums21%21%15%15%13%13%Magazineandnewspaperwebsitesandapps11%15Description:47percentofFrenchrespondentsansweroursurveyon"Sourcesofinformationaboutproducts"with"Searchengines(e.g.,Google)".Thesurveywasconductedin2024,among2,036consumers.FindthisandmoresurveydataonsourcesofinformationaboutproductsinourConsumerInsightstool.Filterbycountlessdemographics,drilldowntoyourown,hand-tailoredtargetaudience,andcompareresultsacrosscountriesworldwide.

ReadmoreNote(s):France;July2023toJune2024;2036respondents;18-64yearsSource(s):ConsumerInsightsSourcesofinspirationfornewproductsinFranceasofJune2024SourcesofinspirationfornewproductsinFrance2024Shareofrespondents0%10%20%30%40%50%60%InthestoreFriendsandacquaintances55%48%Searchengines(e.g.,Google)Onlinestores41%32%Videowebsitesandapps(e.g.,YouTube)Brandwebsitesandapps30%25%24%SocialmediawebsitesandappsPricecomparisonwebsitesCouponanddealwebsitesandappsInfluencers/contentcreatorsCustomerreviews21%20%20%19%19%MagazinesandnewspapersQuestionandanswerwebsitesandapps15%16Description:"Inthestore"and"Friendsandacquaintances"arethetoptwoanswersamongFrenchconsumersinoursurveyonthesubjectof"Sourcesofinspirationfornewproducts".FindthisandmoresurveydataonsourcesofinspirationfornewproductsinourConsumerInsightstool.Filterbycountlessdemographics,drilldowntoyourown,hand-tailoredtargetaudience,andcompareresultsacrosscountriesworldwide.ReadmoreNote(s):France;July2023toJune2024;2036respondents;18-64yearsSource(s):ConsumerInsightsMostcommonsecond-handpurchasesbycategoryinFranceasofJune2024Mostcommonsecond-handpurchasesbycategoryinFrance2024Shareofrespondents10%

15%0%5%20%25%30%35%40%45%ClothingBooks,movies,music&games(excludingdownloads)Shoes28%16%16%Toys&babyproducts11%10%10%9%8%AccessoriesConsumerelectronics(e.g.,TV,smartphones)Furniture&householdgoodsDIY&gardenproductsBags&luggageHouseholdappliancesSports&outdoorproductsPetproductsStationery&hobbysuppliesIdidnotbuyanythingsecondhand7%7%7%6%6%41%Other1%17Description:Sustainabilitybecomesmoreandmoreimportantinourdayandage.Onepossibilitytobemoresustainablewhenitcomestoconsumption,istobuyproductspre-owned.FrenchconsumersmostcommonlybuyClothingsecond-handfollowedbyBooks,movies,music&games(excludingdownloads),whiletheyareleastlikelytobuyStationery&hobbysuppliessecond-hand.Theseresultsarebasedonourrepresentativeonlinesurveyconductedin2024among2,034respondentsinFrance.[...]

ReadmoreNote(s):France;July2023toJune2024;2034respondents;18-64yearsSource(s):ConsumerInsightsImportanceoflow-pricedproductsbycategoryinFranceasofJune2024Importanceoflow-pricedproductsbycategoryinFrance2024Shareofrespondents0%10%20%30%40%50%60%ClothingShoesSmartphones60%52%52%Food&non-alcoholicdrinksPCs/laptops44%39%Cosmetics&bodycareTV&HiFi33%33%HouseholdappliancesCars,motorcycles,bicyclesDetergents&cleaningproductsFurniture&householdgoodsPetproducts31%30%28%28%26%Accessories24%18Description:60percentofFrenchrespondentsansweroursurveyon"Importanceoflow-pricedproductsbycategory"with"Clothing".Thesurveywasconductedin2024,among2,034consumers.Findthisandmoresurveydataonimportanceoflow-pricedproductsbycategoryinourConsumerInsightstool.Filterbycountlessdemographics,drilldowntoyourown,hand-tailoredtargetaudience,andcompareresultsacrosscountriesworldwide.

ReadmoreNote(s):France;July2023toJune2024;2034respondents;18-64yearsSource(s):ConsumerInsightsImportanceofluxury/premiumproductsbycategoryinFranceasofMarch2024Importanceofluxury/premiumproductsbycategoryinFrance2024Shareofrespondents5%

10%0%15%20%25%30%SmartphonesClothingPCs/laptops31%30%21%Bags&luggage19%Cosmetics&bodycare17%17%TV&HiFiCars,motorcycles,bicyclesAccessories14%13%Furniture&householdgoodsHouseholdappliances11%11%Food&non-alcoholicdrinksAlcoholicdrinks(onlyshowntorespondentsoflegaldrinkingage)Sports&outdoorproducts10%9%9%19Description:31percentofFrenchrespondentsansweroursurveyon"Importanceofluxury/premiumproductsbycategory"with"Smartphones".Thesurveywasconductedin2024,among2,029consumers.

ReadmoreNote(s):France;April2023toMarch2024;2029respondents;18-64yearsSource(s):ConsumerInsightsCHAPTER

03OnlineshoppingbehaviorOnlineshoppingfrequencyinFrancein2023,bydeviceOnlineshoppingfrequencyinFrance2023,bydeviceVeryfrequentlyFrequentlySometimesRarelyNever1.2%1%0.8%0.6%0.4%0.2%0%DesktopMobileTablet21Description:AccordingtotheresultsofasurveycarriedoutinJanuaryandFebruary2023,around75percentofonlineshoppersinFrancereportedcompletingtheirpurchasesviadesktopdevicesfrequentlyorveryfrequently.Thatfigurestoodat64percentformobileorsmartphonedevices.ReadmoreNote(s):France;JanuarytoFebruary2023;1,022respondents;18-77years;ShoppersbuyingonlineatleasttwiceayearSource(s):Capterra;Comarketing-NewsE-commercecustomerretentionrateinFrancein1stquarter2023,bycategoryShareofreturningonlineshoppersinFrance2023,bycategoryCustomerretentionrate30%

40%0%10%20%50%60%70%80%FMCGCultureandgamesFashion62%55%54%HomeappliancesHighTech51%44%GardenandDIYSportsandautomotiveTotale-commerce40%35%76%22Description:Fast-movingconsumergoods(FMCG)hadthehighestcustomerretentionrateamongthemaine-commercecategoriesinFranceinthefirstquarterof2023,withareturningcustomerrateof62percent.Incontrast,categorieslikefashionandhomeapplianceshadacustomerretentionrateof54percentand51percent,respectively.ReadmoreNote(s):France;Q12023Source(s):Comarketing-News;FoxintelligenceTopadvantagesofmobilecommerceforonlineshoppersinFrancein2023MainadvantagesofmobilecommerceinFrance2023Shareofrespondents20%

30%0%10%40%50%60%70%Possibilityofbuyingatanymoment58%Easeofaccess57%Speedoftransactions40%Client-friendlyappexperienceDiversityofpaymentmethods14%14%23Description:Thepossibilityofbuyingproductsandservicesonlineatanymomentwasthetopadvantageofmobilecommerceaccordingto58percentofonlineshopperssurveyedinFrancein2023.Easyaccessibilityrankedsecond,citedby57percentofrespondents.Another40percentofrespondentsmentionedspeedoftransactionsasamainperkofshoppingviamobiledevices.ReadmoreNote(s):France;JanuarytoFebruary2023;928respondents;18-77years;ShoppersbuyingonlineatleasttwiceayearSource(s):CapterraTopfactorsdrivinge-commercecustomerloyaltyinFrancein2023Topdriversofe-commercecustomerretentioninFrance2023Shareofrespondents0%10%20%30%40%50%60%70%AffordablepricesDeliveryconditions63.8%45.6%OffersanddiscountsbythebrandProductquality42.8%41.6%24Description:AccordingtoasurveyconductedinMarch2023,nearlytwo-thirdsofFrenchonlineshopperscitedaffordablepricesasthetopfactorencouragingthemtobuyagainfromacertaine-commerceretailer.Deliveryconditionswerealsoamaindriverofcustomerretentionforaround45.6percentofrespondents.Inthefirstquarterof2023,fast-movingconsumergoods(FMCG)wasthee-commercecategorywiththehighestcustomerretentionrateinFrance,at62percent.

ReadmoreNote(s):France;March2023;3,000*;*ThesamplesizeincludesrespondentsfromFrance,theUK,Spain,Italy,GermanyandAustralia.Thesourcedoesn'tspecifythesamplesizeforFranceonly,butthefiguresinthisstatisticreferonlytoFrance.

ReadmoreSource(s):Comarketing-News;PacklinkPRO;ShipStationCHAPTER

04HolidayseasonshoppingWhoareyougoingtogiveaChristmasgifttothisyear?PlannedChristmasgiftsinFrancein2023,byrecipient0.6%0.5%0.4%0.3%0.2%0.1%0%56%54%41%29%20%19%18%14%13%10%7%3%26Description:In2023,about54percentofFrenchconsumerstakingpartinasurveywereplanningtopurchaseaChristmasgiftfortheirpartner,whilearound56percentofrespondentsintendedtobuyagiftfortheirchildren.

ReadmoreNote(s):France;October19to30,2023;1,040respondents;18to64yearsoldSource(s):ConsumerInsightsShareofFrenchconsumerswhowillreducetheirholidaybudgetduetoinflationin2023ConsumerswhowillreducetheirholidaybudgetduetoinflationinFrance2023Shareofrespondents20%

25%0%5%10%15%30%35%40%45%44%50%AgreeSomewhatagreeSomewhatdisagreeDisagree22%22%12%27Description:In2023,over65percentofFrenchconsumerstakingpartinasurveystatedthattheyagreedorsomewhatagreedthattheyhadtoreducetheirholidaybudgetbecauseofinflation.Onlyasmallpercentageofrespondentsdisagreed.

ReadmoreNote(s):France;October4to5,2023;1,013respondentsSource(s):OpinionWay;SofincoNumberofChristmasgiftsconsumersinFranceplannedtobuyin2023NumberofChristmasgiftsconsumersplannedtobuyinFrance2023Shareofrespondents0%5%10%15%20%20%25%30%35%1to3gifts4to5gifts23%6to10gifts30%11to15gifts16to20gifts21to30giftsMorethan30giftsDon'tknow13%4%1%1%8%28Description:Duringtheholidayseason2023,about30percentofshoppersinFranceplannedtopurchasearoundsixtotenChristmasgifts.Aslightlylowerpercentage,about23,statedthattheyintendedtobuyfourtofiveChristmasgiftsthatyear.

ReadmoreNote(s):France;October19to30,2023;969respondents;18to64yearsold;consumerwhoplantogiveChristmasgiftsSource(s):ConsumerInsightsDoyouwaitforBlackFridaytopurchaseChristmasgifts?ConsumerswhowaitforBlackFridaytobuytheirChristmasgiftsinFrance20230.6%0.5%0.4%0.3%0.2%0.1%0%57%18%17%8%Yes,forallChristmasgiftsYes,forsomeChristmasgiftsNo,IdonotbuyChristmasgiftsduringBlackFridayNo,IdonotbuyChristmasgifts29/statistics/1423589/consumers-who-wait-for-black-friday-to-buy-their-christmas-gifts-in-franceTheresultsofasurveycarriedoutinOctober2023showthatthemajorityofFrenchconsumerswaitsforBlackFridaytomakeatleastsomeChristmasgiftspurchases.OnlyeightpercentofrespondentsstatedthattheydonotpurchaseChristmasgifts.ReadmoreNote(s):France;October25to26,2023;269*;respondentswhohadpreviouslystatedthattheyintendtopurchasesomethingonBlackFridaySource(s):Bonial;Comarketing-News;OpinionWayAveragebudgetforBlackFridayandCyberMondayshoppingpercapitainFrancein2022and2023(ineuros)AveragebudgetforBlackFridayshoppinginFrance2022-20232001821801601601401201008060402002022202330/statistics/1423572/average-budget-for-black-friday-shopping-in-franceAccordingtotheresultsofasurveycarriedoutinSeptember2023,theaveragebudgetforBlackFridayandCyberMondayshoppingamongFrenchconsumershasincreasedwhencomparedtothepreviousyear;from160eurosto182eurosperperson.ReadmoreNote(s):France;September2023;2,000respondents;consumersSource(s):FEVAD;SapioResearch;ShopifyCHAPTER

05ComparisonwithotherEuropeancountriesWaysconsumersaretryingtosaveonfoodcostsduetorisingpricesinselectedEuropeancountriesasofApril2024WaysconsumersarecombattinghigherfoodpricesinEurope2024Savingbyreducingat-homefoodwasteBuyingonlyessentialsPurchasingmostlystorebrandsPurchasinglower-costmeatsorcutsPurchasinglow-costingredientsBuyinglessthanwanted0.7%0.6%0.5%0.4%0.3%0.2%0.1%0%PortugalItalyFranceUKSpainPolandGermanyNetherlands32Description:WhensurveyedinApril2024,themostpopularwaytotacklerisingfoodpricesamongrespondentsinselectedEuropeancountries,asidefromtheNetherlands,wastoreduceat-homefoodwaste.Purchasingmostlystorebrands,otherwiseknownasprivatelabelbrands,narrowlysurpassedreducingwasteamongstDutchconsumers.Portugueserespondentswerethemostlikelytotryoutanyofthecost-savingactions.

ReadmoreNote(s):Europe;April2024;1,000percountry;18yearsandolderSource(s):DeloittePercentageofconsumersthatshoponlineandofflineonaweeklybasisinselectedcountriesinEuropein2023ShareofEuropeanconsumersthatshoponlinevs.offlineeachweek2023OnlineOffline0.9%85%82%82%80%77%0.8%75%75%74%74%72%72%71%69%69%0.7%0.6%0.5%

45%0.4%37%34%32%32%32%30%30%27%27%26%26%0.3%24%20%0.2%0.1%0%33Description:AlthoughconsumersinEuropestillshopinphysicalstoresmorefrequently,thenumberofpeoplethatshoponlineeachweekisnottobediscredited:inGermany,forexample,closetohalfofconsumersshoppedonlineeachweekin2023.JustoverfourinfiveGermanshopperssaidtheyvisitedphysicalstoresatleastonceaweek.Ofthecountriesanalyzed,FinlandandNorwayhadthelowestshareofweeklyonlineshoppers.

ReadmoreNote(s):Europe;ApriltoJune,2023;19,293*;*Thesamplesizeincludesaminimumof1,000respondentsineachofthe18markets(theUS,UK,Australia,Germany,Austria,theNetherlands,Belgium,France,Sweden,Norway,Finland,New[...]

ReadmoreSource(s):Klarna;NepaMostusedsocialmediaplatforms