印度汽车租赁用户分析报告：India Car Rental Service-外文版培训课件2024.7

CONSUMERS&BRANDSCar

rental:

North

India

CarRental

customers

in

IndiaConsumer

Insights

reportMay2024Statista

Consumer

Insights

Global

surveyIntroductionReport

overviewGlobalsurvey

methodology(1)Design:

OnlineSurvey,

splitquestionnaire

designThisreport

offers

thereader

acomprehensiveoverview

ofNorth

IndiaCarRental

customers

inIndia:who

theyare;

what

theylike;

what

they

think;

andhowtoreach

them.

Itprovides

insightson

theirdemographics,

lifestyle,

opinions,andmarketingtouchpoints.Duration:

approx.

15

minutesLanguage:

official

language(s)

ofeach

country

withAmerican

Englishoffered

asanalternativeRegion:

56countriesAdditionally,the

report

allows

thereader

toNumberof

respondents:benchmark

North

India

CarRental

customers

inIndia(’’brandusers’’)

againstIndian

carrental

bookers

ingeneral

(’’category

users’’),

and

theoverall

Indianconsumer,

labelled

as

’’all

respondents’’

inthe

charts.•

12,000+

forcountries

with

the

extended

survey(including

India)•

2,000+

forthe

basicsurveySample:

Internet

users,

aged18

–64,

quotasset

ongender

and

ageThereport

isupdatedquarterly

andisbased

on

datafrom

the

StatistaConsumer

InsightsGlobal

survey,

aninternational

survey

thatcovers

more

than15,000brandsacross

56

countries.Fieldwork:•

Continuousfrom

JanuarytoDecember•

Countries

thatreceive

the

extended

survey

areupdatedfourtimesayear2Notes:(1):

Seethe

full

methodology

foradetailed

overviewofthe

study

designSources:

Statista

Consumer

Insights

Global

as

of

May

2024CHAPTER

01Management

summary•

Brand

usage•

Key

insightsNorth

India

Car

Rental

ranks

outside

the

top

10

of

most

used

car

rentalproviders

in

IndiaManagement

summary:

brandusageand

competitionTop10

most

used

car

rentalprovidersinIndiaBZoomcarExpedia54%46%25%Drivezy19%18%17%SavaariEcoRent

aCarMyChoizeAvis16%16%Hertz13%12%SSTravels4Notes:"Which

ofthese

providers

have

yourentedacarfromin

the

past

12

months?";

Multi

Pick;Base:n=1,363

carrentalbookersSources:

Statista

Consumer

Insights

Global

as

of

May

2024The

share

of

car

rental

bookers

using

North

India

Car

Rental

declined

by4percentage

points

since

Q1

of

2023Management

summary:

brandusagetimelineTimeline

of

carrental

bookersusing

North

IndiaCar

Rental14%13%13%13%13%13%12%12%12%11%11%10%10%2021

Q12021

Q22021

Q32021

Q42022

Q12022

Q22022

Q32022

Q42023

Q12023

Q22023

Q32023

Q42024

Q15Notes:"Which

ofthese

providers

have

yourentedacarfromin

the

past

12

months?";

Multi

Pick;Base:n=95-

177

NorthIndia

Car

Rental

customers,n=940

-

1363

carrentalbookersSources:

Statista

Consumer

Insights

Global

as

of

May

2024North

India

Car

Rental

customers

in

IndiaManagement

summary:

key

insightsDemographic

profileConsumerlifestyleConsumerattitudesMarketing

touchpointsLikeother

carrental

providers,

NorthIndiaCarRental

hasahighshareofcustomers

thatare

Millennials.Tradition

ismore

important

to

NorthIndiaCarRental

customers

than

toother

carrental

bookers.Itstands

out

that64%

ofNorth

IndiaCar

Reddit

ismore

popularamong

NorthRental

customers

say

thatwhen

itcomes

to

traveling,

sustainability

isimportant

to

them.IndiaCarRental

customers

thantheaverage

carrental

booker.North

IndiaCarRental

hasmore

malethan

female

customers.Religion

and

spiritualityare

relativelyprevalent

interests

of

North

India

CarRental

customers.North

IndiaCarRental

customersremember

hearing

adsinpodcastsmore

often

than

other

carrentalbookers.41%

ofNorth

India

CarRentalcustomers

are

innovatorsor

earlyadopters

ofnew

products.Compared

tothe

average

consumer,North

IndiaCarRental

customers

areless

likely

tohavealow

income.Outdooractivities

arearelativelypopularhobbyamong

North

IndiaCarRental

customers.Arelatively

highshare

ofNorth

IndiaCarRental

customers

think

thatfood

&water

security

isanissuethatneedstobeaddressed.North

IndiaCarRental

customers

andcarrental

bookers

ingeneral

arerelatively

likely

toliveinmegacities.6Sources:

Statista

Consumer

Insights

Global

as

of

May

2024CHAPTER

02Demographic

profile•

Generations•

Gender•

Education•

Income•

Household

classification•

Typeofcommunity•

LGBTQ+Like

other

car

rental

providers,

North

India

Car

Rental

has

a

high

share

ofcustomers

that

are

MillennialsDemographic

profile:

generationsAge

of

consumersinIndiaBrand

users35%33%52%13%15%14%0%0%0%Category

usersAllrespondents52%43%44%Generation

ZMillennialsGeneration

XBaby

Boomers8Notes:’’Howoldareyou?’’;

Single

Pick;"Which

ofthese

providershave

yourentedacarfromin

the

past

12

months?";

Multi

Pick;

Base:n=138

NorthIndia

CarRental

customers,n=1,363

carrentalbookers,

n=24,203

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

May

2024North

India

Car

Rental

has

more

male

than

femalecustomersDemographic

profile:

genderGenderofconsumersinIndiaBrand

users57%58%60%43%42%40%Category

usersAllrespondentsMaleFemale9Notes:’’Whatis

yourgender?’’;

Single

Pick;"Which

ofthese

providers

have

yourenteda

carfromin

the

past

12

months?";

Multi

Pick;Base:n=138

NorthIndia

CarRental

customers,

n=1,363

carrentalbookers,n=24,203

allrespondentsSources:

Statista

Consumer

Insights

Global

as

of

May

202452%

of

North

India

Car

Rental

customers

have

a

master’s

degree

or

theequivalentDemographic

profile:

educationConsumer’s

level

of

educationinIndia52%45%39%

39%38%33%10%7%6%5%4%

4%3%

3%1%

1%

2%2%3%2%1%Noformaleducation

/primary

schoolLower

secondary

UppersecondaryTechnical

/vocationaleducationBachelor

degree

Master

degree

Doctoral

degreeeducation

(noteligible

foreducation(eligible

foror

equivalentor

equivalentor

equivalentuniversity

study)

university

study)Brand

usersCategory

usersAllrespondents10

Notes:’’Whatis

the

highest

levelofeducation

youhave

completed?’’;

Single

Pick;"Which

ofthese

providers

have

yourenteda

car

fromin

the

past

12

months?";

Multi

Pick;Base:n=138

North

India

Car

Rental

customers,n=1,363

carrentalbookers,

n=24,203

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

May

2024Compared

to

the

average

consumer,

North

India

Car

Rental

customers

are

lesslikely

to

have

a

low

incomeDemographic

profile:

incomeShare

ofconsumersinIndiainthehigh,

middle,andlowthirdsof

monthlyhouseholdgross

incomeBrand

users40%39%21%21%Category

usersAllrespondents43%36%33%33%33%HighMiddleLow11

Notes:Recalculated

toonly

include

respondents

that

provide

income

information,

recodebased

on’’Monthly/annual

household

income

(local

currency)’’;Single

Pick;"Which

ofthese

providers

have

yourentedacarfromin

the

past12

months?";

Multi

Pick;Base:n=138

NorthIndia

CarRental

customers,

n=1,363

carrentalbookers,n=24,203

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

May

2024Compared

to

the

average

consumer,

North

India

Car

Rental

customers

arerelatively

likely

to

live

in

a

nuclear

familyDemographic

profile:

household

classificationType

of

householdsin

whichconsumersinIndialive37%32%29%28%28%26%24%23%18%9%8%7%7%5%

5%4%3%

3%3%2%0%SinglehouseholdCouplehouseholdSingleparenthouseholdPartnersandchildrenMulti-generationalfamilyTwo

or

morerelated

adults

household

typesOtherBrand

usersCategory

usersAllrespondents12

Notes:Typology

based

on’’household

size’’,’’household

constellation’’

and

’’children

under

the

age

of14

in

household’’;

Single

Pick;"Which

ofthese

providers

have

yourentedacarfromin

the

past

12

months?";

Multi

Pick;Base:n=138

NorthIndia

CarRental

customers,n=1,363

carrentalbookers,

n=24,203

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

May

2024North

India

Car

Rental

customers

and

car

rental

bookers

in

general

are

relativelylikely

to

live

in

megacitiesDemographic

profile:

typeofcommunityCommunities

whereconsumersliveinIndia35%35%29%28%27%26%14%

14%13%12%12%12%10%10%8%8%4%

4%Rural

communitySmall

townMedium-sized

townLarge

cityCitywithover

1

Megacity

with

over

5million

inhabitants

million

inhabitantsBrand

usersCategory

usersAllrespondents13

Notes:’’Inwhat

type

ofcommunity

do

youlive?’’;Single

Pick;

"Which

ofthese

providershave

yourented

acarfromin

the

past12months?";

Multi

Pick;Base:

n=138

NorthIndia

CarRental

customers,n=1,363

carrentalbookers,n=24,203

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

May

202424%

of

North

India

Car

Rental

customers

consider

themselves

part

of

theLGBTQ+

communityDemographic

profile:

LGBTQ+LGBTQ+

statusof

consumersinIndiaBrand

users24%72%4%Category

usersAllrespondents16%16%79%5%74%10%YesNoWould

rathernot

say14

Notes:’’Do

youconsider

yourself

partofthe

LGBTQ+community?’’;

Single

Pick;"Which

ofthese

providers

have

yourented

acarfrom

in

the

past12

months?";

Multi

Pick;

Base:

n=138

NorthIndia

CarRental

customers,n=1,363

carrentalbookers,

n=24,203

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

May

2024CHAPTER

03Consumer

lifestyle•

Lifevalues•

Main

interests•

Hobbies

&leisure

activities•

Sportsactivities•

SportsfollowedTradition

is

more

important

to

North

India

Car

Rental

customers

than

to

othercar

rental

bookersConsumer

lifestyle:

lifevaluesMost

important

aspectsof

lifefor

consumersinIndia53%49%44%44%43%43%43%43%40%38%33%36%29%30%28%28%

24%23%28%23%26%20%

23%18%20%20%14%13%11%

11%Tobesuccessful

Anhonest

andrespectable

lifeSafety

andsecurityAhappyrelationshipLearningnew

thingsMaking

myown

decisionsAdvancingmy

careerTraditionsSocial

justiceHavingagood

timeBrand

usersCategory

usersAllrespondents16

Notes:’’Outofthe

following

list,

which

are

the

3mostimportant

aspects

toyouin

life?

Pleasechoose

exactly

3.’’;Multi

Pick;"Which

ofthese

providershave

you

rentedacarfromin

the

past12

months?";

Multi

Pick;Base:

n=138NorthIndia

CarRental

customers,n=1,363

carrentalbookers,

n=24,203

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

May

2024Religion

and

spirituality

are

relativelyprevalent

interests

of

North

India

CarRental

customersConsumer

lifestyle:

main

interestsTop10

interestsofNorth

India

Car

Rental

customers

inIndia73%70%64%62%62%61%49%62%62%60%58%47%58%50%57%55%54%54%

54%54%53%44%51%48%47%44%40%40%38%30%TravelHealth

&fitnessScience

&technologyFood

&diningMovies,TVshows&musicFinance&economyFashion&beautyReligion

&spiritualityCareer

&educationSportsBrand

usersCategory

usersAllrespondents17

Notes:’’Whattopics

are

youpersonally

interested

in?’’;Multi

Pick;"Which

ofthese

providers

have

yourentedacarfromin

the

past

12

months?";

Multi

Pick;Base:n=138

NorthIndia

Car

Rental

customers,n=1,363

carrentalbookers,n=24,203

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

May

2024Outdoor

activities

are

a

relatively

popular

hobby

among

North

India

Car

RentalcustomersConsumer

lifestyle:

hobbies

&leisure

activitiesTop10

hobbiesandleisure

activities

ofNorth

IndiaCar

Rental

customers

inIndia70%65%59%57%55%53%53%51%51%51%51%50%49%48%48%45%39%44%44%43%42%42%38%37%36%34%33%29%29%29%TravelingOutdooractivitiesPhotographyShoppingMeditation/wellnessTech

/computersGardeningandplantsCooking/bakingDoing

sportsandfitnessReadingBrand

usersCategory

usersAllrespondents18

Notes:’’Whatare

your

personalhobbies

and

activities?’’;Multi

Pick;"Which

ofthese

providers

have

yourenteda

carfromin

the

past

12

months?";

Multi

Pick;Base:n=138

NorthIndia

CarRental

customers,n=1,363

carrentalbookers,

n=24,203

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

May

2024North

India

Car

Rental

customers

are

more

likely

to

play

american

football

thanother

car

rental

bookersConsumer

lifestyle:

sports

activitiesTop10

sports

activitiesofNorth

India

Car

Rental

customers

inIndia49%41%37%34%33%32%32%30%29%29%28%27%27%24%21%19%18%18%17%16%16%13%14%11%11%11%11%10%8%6%CricketBadmintonCyclingDancingAmericanfootballBasketballFitness,aerobics,

cardioBaseball/softballSoccerRunning/jogging/FlagfootballBrand

usersCategory

usersAllrespondents19

Notes:’’Which

ofthese

sports

oractivities

do

youdo

at

leastoccasionally?’’;Multi

Pick;"Which

ofthese

providershave

you

rentedacarfromin

the

past12

months?";

Multi

Pick;Base:

n=90

NorthIndia

Car

Rental

customers,n=718carrentalbookers,

n=10,363

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

May

2024North

India

Car

Rental

customers

are

more

likely

to

follow

basketball

than

othercar

rental

bookersConsumer

lifestyle:

sports

followedTop10

sports

followed

byNorth

India

Car

Rental

customers

inIndia50%49%39%36%36%35%27%26%26%26%25%25%25%25%24%21%18%17%15%15%15%15%13%11%11%11%9%9%8%7%CricketBasketballSoccerCyclingAmericanfootballTennisVolleyballField

hockeySwimming/divingTabletennisBrand

usersCategory

usersAllrespondents20

Notes:’’Inwhich

ofthese

sports

do

youfollow

competitions,

leagues

orteams?’’;Multi

Pick;"Which

ofthese

providers

have

yourented

a

carfromin

the

past

12

months?";

Multi

Pick;Base:n=74

NorthIndia

CarRental

customers,n=733

carrentalbookers,n=10,662

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

May

2024CHAPTER

04Consumer

attitudes•

Attitudestowards

traveling•

Innovation

adoption•

Challenges

facing

thecountry•

Politics21It

stands

out

that

64%

of

North

India

Car

Rental

customers

say

that

when

itcomes

to

traveling,

sustainability

is

important

to

themConsumer

attitudes:travelAgreementwithstatements

towards

travel

inIndia70%64%64%62%61%61%59%54%50%49%43%42%41%36%34%When

I’mtraveling,Ibook

accommodations,

traveling,sustainabilitycarrentals,etc.spontaneously

viamysmartphoneWhen

itcomes

toIwant

to

experiencesomething

uniqueduringmy

travelsWhen

I’mon

vacation,Iusemy

smartphoneasaguideWhen

itcomes

totraveling,Ialways

lookforthecheapest

offerisimportant

tomeBrand

usersCategory

usersAllrespondents22

Notes:’’Which

ofthese

statements

apply

toyou?’’;

Multi

Pick;"Which

ofthese

providers

have

yourenteda

carfromin

the

past

12

months?";

Multi

Pick;Base:n=138

NorthIndia

Car

Rental

customers,

n=1,363

carrentalbookers,n=4,037

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

May

202441%

of

North

India

Car

Rental

customers

are

innovators

orearly

adopters

ofnew

productsConsumer

attitudes:innovation

adoptionInnovation

adopter

typesbasedonstatements

towards

innovation

byconsumersinIndia42%38%38%34%31%23%17%17%16%15%12%8%5%3%2%InnovatorsEarly

adoptersBrand

usersEarly

majorityCategory

usersLatemajorityAllrespondentsLaggards23

Notes:Recode

based

on’’Which

ofthese

statements

regardingtechnology

apply

to

you?’’;

Multi

Pick;

"Which

ofthese

providershave

yourented

acarfrom

in

the

past12

months?";

Multi

Pick;

Base:

n=138

NorthIndia

CarRentalcustomers,n=1,363

carrentalbookers,

n=24,203

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

May

2024A

relatively

high

share

of

North

India

Car

Rental

customers

think

that

food

&water

security

is

an

issue

that

needs

to

be

addressedConsumer

attitudes:challenges

facingthecountryThe

10

most

important

issuesfacing

IndiaaccordingtoNorth

IndiaCar

Rental

customers59%

58%54%51%51%51%47%45%48%47%37%47%47%46%46%46%45%45%37%45%35%43%32%41%36%40%40%36%34%29%UnemploymentEducationEnvironmentPovertyHealth

andsocial

securityClimatechangeCrimeReligiousconflictsFood

andwater

securityRising

prices/inflation/cost

of

livingBrand

usersCategory

usersAllrespondents24

Notes:’’Whatdo

youpersonally

think

are

the

mostimportant

issues

in

yourcountry

ofresidence

that

need

to

be

addressed?’’;MultiPick;"Which

ofthese

providershave

yourentedacarfromin

the

past

12

months?";

Multi

Pick;Base:

n=138

NorthIndia

Car

Rental

customers,n=1,363

carrentalbookers,

n=24,203

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

May

2024Compared

to

other

car

rental

bookers,

North

India

Car

Rental

customers

tendto

have

more

right

leaning

political

viewsConsumer

attitudes:politicsPolitical

attitudes

ofconsumersinIndiaBrand

users17%18%19%20%59%4%5%Category

usersAllrespondents24%53%22%Left50%9%CenterRightPrefer

notto

answer25

Notes:Recode

based

on’’Manypeople

use

the

terms’left’

and

’right’when

they

want

to

describe

political

views.Where

would

youplace

yourself

ona

scale

fromleft

to

right?’’;

Single

Pick;"Which

ofthese

providers

have

yourentedacarfromin

the

past12

months?";

Multi

Pick;

Base:

n=138

NorthIndia

CarRental

customers,n=1,363

carrentalbookers,

n=24,203

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

May

2024CHAPTER

05Marketing

touchpoints•

Social

media

usage•

Media

usagebychannel•

Digitaladvertising

touchpoints•

Non-digital

advertising

touchpointsReddit

is

morepopular

among

North

India

Car

Rental

customers

than

theaverage

car

rental

bookerMarketing

touchpoints:social

media

usageSocial

mediausageinIndiabybrand93%93%

94%85%91%78%90%

90%81%70%70%54%41%64%60%

59%47%43%42%40%39%37%37%26%17%27%23%13%20%12%Facebook

Instagram

YouTubeLinkedInSnapchat

X(Twitter)

PinterestRedditMojQuoraBrand

usersCategory

usersAllrespondents27

Notes:’’Whatsocial

media

platforms

do

youuse

regularly?This

does

notinclude

instant

messengerssuch

as

WhatsApp.’’;

Multi

Pick;

"Which

ofthese

providers

have

yourenteda

carfromin

the

past

12

months?";

Multi

Pick;Base:n=30

NorthIndia

CarRental

customers,n=359

carrentalbookers,n=6042

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

May

2024North

India

Car

Rental

customers

tend

to

listen

to

podcasts

more

often

than

carrental

bookers

in

generalMarketing

touchpoints:media

usagebychannelType

of

mediaconsumersinIndiahavebeen

using

inthepast4weeks91%90%88%80%86%76%83%79%77%63%76%73%63%72%71%70%55%70%64%51%59%42%57%56%53%38%52%43%32%41%32%39%27%TVDigitalvideocontentDailynewspapersDigitalmusiccontentMovies

/cinemaOnlinenewswebsitesMagazinesPodcastsRadioOnlinemagazinesWeeklynewspapersBrand

usersCategory

usersAllrespondents28

Notes:’’Whatkind

ofmedia

have

youused

in

the

past

4weeks?’’;

Multi

Pick;

"Which

ofthese

providershave

yourented

acarfrominthe

past12

months?";

Multi

Pick;Base:

n=138

NorthIndia

CarRental

customers,n=1,363

carrentalbookers,

n=24,203

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

May

2024North

India

Car

Rental

customers

remember

hearing

ads

in

podcasts

moreoften

than

other

car

rental

bookersMarketing

touchpoints:digitaladvertising

touchpointsTop10

placeswhereNorth

IndiaCar

Rental

customers

inIndiahavecome

across

digitaladvertisinginthepast4weeks69%69%68%67%56%66%54%61%61%58%57%57%56%53%53%51%40%49%48%46%43%42%41%35%36%33%32%31%24%21%Social

mediaVideo

portals

Video

streaming

Search

engines

Video

gamesservicesOnlinestoresMusicportalsWebsitesandappsof

brandsPodcastsEditorialwebsitesandappsBrand

usersCategory

usersAllrespondents29

Notes:’’Wherehave

youcomeacrossdigital

advertisements

in

the

past4

weeks?’’;

Multi

Pick;"Which

ofthese

providers

have

yourented

a

carfromin

the

past

12

months?";

Multi

Pick;Base:n=138

NorthIndia

CarRental

customers,n=1,363

carrentalbookers,

n=24,203

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

May

2024North

India

Car

Rental

customers

remember

advertising

they

heard

on

theradio

more

often

than

other

car

rental

bookersMarketing

touchpoints:non-digital

advertising

touchpointsPlaces

whereconsumersinIndia

havecome

across

non-digital

advertisinginthepast4weeks67%65%64%60%58%49%57%56%42%55%48%54%51%49%45%44%39%38%37%36%30%26%26%20%OnTVDirectly

inthe

storeInprinteddailynewspapersOnadvertisingspacesInprintedmagazinesandjournalsAtthemovies

By

mailshot

/Ontheradio/cinemaadvertisingmailon

the

goBrand

usersCategory

usersAllrespondents30

Notes:’’Wherehave

youcomeacrossnon-digital

advertisements

in

the

past4weeks?’’;

Multi

Pick;"Which

ofthese

providers

have

yourented

acarfromin

the

past

12

months?";

Multi

Pick;Base:n=138

NorthIndia

Car

Rentalcustomers,n=1,363

carren