剑桥商务英语(初级)课件：BEC-Unit3

Module3第三单元2018.3.263.1BusinessTopic:Companybiography

商务话题：公司简介Reading:

The

man

behind

McDonald's麦当劳餐馆幕后人Grammar:

The

past

simple一般过去时Reading:

Company

Profiles

公司简介Speaking:

Presenting

your

company

介绍你的公司3.1Companybiography公司简介Focus学习重点：熟悉与公司相关的词汇学会介绍公司简况、组织结构练习在听力和阅读过程中抓住语篇大意和寻找相关信息学会公司简介NewWords&Expressionsbiographyn.形成、成长和衰亡的记载；传记fastfoodrestaurant快餐店transformvt.转换、改变、改造globalbusiness跨国企业originaladj.最初的，原始的，起源的franchisen.&vt.特许经销权，给……以特许featuren.&vt.是……的特色，以……为特色Frenchfries炸薯条NewWords&Expressionssoft

drinkn.软饮料；汽水milkshaken.奶昔purchasevt.买，购买multi-mixern.多用混合器（机）exclusivedistributor独家批发商（代理商）openvi.&vt.开设，开办，开张expandvi.&vt.扩大，扩张corporationn.公司NewWords&Expressionscosmeticn.化妆品inspirevt.激发，启示，使生灵感philosophyn.哲学revolutionaryadj.革命的rawmaterial原材料suppliern.供应者，厂商ethicaladj.伦理的；道德的travelagency旅行社NewWords&Expressionscontractn.&vt.订合同，合同、契约takedeliveryof收货，提取货物mergevi.&vt.合并fleet舰队budgetairline低价航空公司budget廉价的gopublic上市，公开发售股票entrepreneurialadj.企业家的entrepreneurn.企业家NewWords&Expressionsbusinesspartner生意伙伴，商业伙伴freelancern.自由职业者；自由撰稿人millionaire网络百万富翁celebrityn.名人KuwaitCity科威特城（科威特首都）SanBernardino圣贝纳迪诺（美国加利福尼亚州东南部的一个县）Illinois伊利诺斯州（美国中北部州）Talk

about

the

fast

foodWhat

do

you

like

about

fast

food?What

do

you

dislike?FastfoodindustryinU.S.A.美国的快餐业BackgroundKnowledge：快餐的特点Fast快Fried油炸Fordism福特主义（精密分工，采用自动化设备）Franchising特许经营权（出让特许经营权）Reading:TheManbehindMcDonald’s

麦当劳餐馆的幕后人Find

the

following

information

1theplaceoftheoriginalMcDonald’srestaurant原址2whatwasontheoriginalMcDonald’smenu最早的菜单3thenamesoftheownersoftheoriginalMcDonald's4whodevelopedtheMcDonald‘sfranchise特许经营权5howmanyMcDonald'srestaurantstherearetodayReading:TheManbehindMcDonald’s

麦当劳餐馆的幕后人IN1954,TWOBROTHERSranasmall,butbusy,restaurantinSanBernardino,California.Therestaurantfeaturedalimitedmenuthatincluded:hamburgers,Frenchfries,softdrinksandmilkshakes.Themilkshakeswereverypopularandtherestauranthadpurchasedtenspecial“Multi-mixer”milkshakemakers.Eachonecouldmixfivemilkshakesatatime.

Reading:TheManbehindMcDonald’s

麦当劳餐馆的幕后人AsalesmannamedRayKrocwastheexclusivedistributorofthe"Multi-mixer"milkshakemachinesatthattime.Raydecidedtovisittherestaurant:hewantedtofindoutwhytheyhadsomanymachines.

RaytalkedtoRichardandMaurice(Mac)McDonald,theownersoftherestaurant.Hesawhowtheypreparedthefoodusingequipmentthattheyhadinvented.Theserviceintherestaurantwasfastandthepriceswereinexpensive.Reading:TheManbehindMcDonald’s

麦当劳餐馆的幕后人Rayrealizedthatthiswasafantasticopportunity.Hewantedtoopenmorerestaurantsandsosellmoremulti-mixers.InApril1955,RayopenedhisfirstfranchisedMcDonald’srestaurantinDesPlaines,Illinois.Firstdaysaleswere$366.12.Raycontinuedtofranchisenewrestaurantsandtoexpand.In1961,heboughtthebusinessfromtheMacdonaldbrothersfor$2.7million.Reading:TheManbehindMcDonald’s

麦当劳餐馆的幕后人Today,McDonald’sCorporationhasover31,000restaurantsinover100countries.ThereisevenoneinKuwaitCity,whichopenedin1994.Onitsfirstday,therewere15,000peoplelininguptoeatattherestaurant.Reading:TheManbehindMcDonald’s

麦当劳餐馆的幕后人TextStructureAnalysisTimeownerscaleplaceFastfood1954RichardandMauriceMcDonaldsmallSanBernardino,CaliforniaHamburgers,Frenchfries,softdrinksandmilkshakes.1955RayKrokFranchisedMcDonald’sDesPlaines,Illinois1961RayboughtthebusinessfromtheMacDonaldbrothersfor$2.7millionToday31,000restaurants100countriesChoose

the

best

ending.1In1954.RichardandMauriceAranahamburgerrestaurant.Bdidn'tlikemilkshakes.Cpreparedthefoodbyhand.2RayKrocAownedarestaurantinCalifornia.Binventedamilkshakemaker.Csoldmachinesformakingmilkshakes.Choose

the

best

ending.3RayopenedAhisfirstrestaurantinCalifornia.BhisfirstrestaurantinIllinois.Chisfirstrestaurantin1961.4WhenarestaurantopenedinKuwaitCity,itwasAnotverybusyonthefirstday.Bquitebusyonthefirstday.Cextremelybusyonthefirstday.Work

in

pairs.1

WherewastheoriginalrestaurantownedbytheMcDonaldbrothers?2Whatdiditsell?3Wasitexpensive?4WhendidRayKrocopenthefirstMcDonaldfranchise?5Howmuchmoneydidtheytakeonthefirstday?6HowmuchdidRayKrocpaythebrothersforthebusiness?7WhendidtheKuwaitCityrestaurantopen?8WastheKuwaitCityrestaurantasuccess?Grammar:Thepastsimple一般过去时Thepastsimpleisused（一般过去时用于）Totalkaboutactionsthathappenedinthepast.Thetimeisspecified,orunderstoodfromthecontext.

(谈论发生在过去的动作。时间已点明或从上下文可获知)

Ray

talked

to

the

owners.Totalkaboutpaststates.

（谈论过去的状态）

In

1954,

two

brothers

ran

a

small

restaurant.Thepastsimple规则动词不规则动词不定式形式过去时不定式形式过去时talkplaystopstudytravelprefertalkedplayedstoppedstudiedtravelledpreferredruneatsleepdrinkhavedoranatesleptdrankhaddid规则动词过去时元音：a

e

i

o

u辅音：(1)去掉y加-ied:动词结尾是“辅音+y”如：try

--

tried

study

–

studied(2

)直接加-ed:动词结尾是“元音+y”如：play

--

played

destroy

--

destroyedExercises:

the

past

simpleIWhat

/

HenryFord

/

produce?

____________________2When

/

be

/theWallStreetCrash?

________________3What

/

be

/theaimoftheEEC?

__________________4Where

/

colourTVbroadcasts

/begin?_____________5Be

/‘Newcoke’

asuccess?

______________________6Howlong

/thedot-comboom

/

last?

_______________________________Reading:

Company

profiles公司简介

What

do

you

know

about

these

companies易捷航空公司是英国一家廉价航空公司,也是欧洲头号低成本航空公司。其低成本得益于平民化的经营理念和发达的网络技术。易捷航空既不设头等舱,也不设商务舱,机上不提供免费餐饮。它在欧洲没有一处售票点,也没有任何中间环节,只接受顾客通过网络订购机票的服务。易捷航空公司成立于1995年,经过十几年的发展,如今已是英国載客量第一的航空公司,其航线覆盖欧洲各大城市和旅游度假地。What

do

you

know

about

these

companies英国在线预定公司是一家为消费者提供最后一分钟购买机票、预订饭店、假日旅游、娱乐演出入场券、餐馆订位以及送货上门等各种各样服务的公司。公司在英国、法国、澳大利亚、日本和西班牙等国家和地区均有营运机构。公司拥有几百万的注册客户,与万余家包括航空公司、饭店、租车公司、娱乐场所和旅店等机构建立了长期的合作关系。LWhat

do

you

know

about

these

companies美体小铺是一家著名的健康、美容品连锁店,始创于1976年的英国布菜顿小镇。美体小铺是纯天然的先驱,采用植物、果蔬调配而成,不含化学成分。美体小铺产品经过逐步的配置已生产出了700多种头发和皮肤的绿色美容保养品,另有400多种产品附件,包括脸部、身体及头发清洁用品、护肤保养品、香油、精油及彩妆等。Complete

the

textAnitaRoddickandherhusbandGordongottheideafortheirbusinessin1970,whenthey

(1)

______(visit)anaturalcosmeticsstoreinSanFrancisco.BackinEngland,they(2)

_____

(begin)

producingtheirownnaturally-inspiredcosmeticsandthey(3)

_____(open)theirfirstshopin1976.

Theproductsandtheshop’sphilosophy(4)

_____(be)revolutionaryforthetime.TheRoddicks

(5)

_____(buy)therawmaterialsdirectfromtheproducers,andthey(6)

_____

(pay)their

CommunityTradesuppliersafairwage.Today,TheBodyShopcontinuestobringethicaltradetothehighstreet

inmorethan55countries.The

Body

Shop背景资料美体小铺精神——支持社区公平交易THEBODYSHOP在全世界12个地区，向贫穷的部落、组织、甚至无业游民组成的团体，以公平的价格购买当地的原料或手工杂货。这些收入让他们可以维持技能，建立医疗、教育设施。THEBODYSHOP多年来支持此一采购方式，让消费者不但买到了品质良好的原料制成的产品，更间接帮助了许多落後地区人民的生活。Complete

the

textbebecomebeginnot/havenot/ownsellnot/selltakeStelios(1)

_____

thefirsttwoaircraftheoperated.He(2)

_____

ticketsthroughTravelAgenciesandhe

(3)

____

anycompanyemployees.Everythingwas

contractedfromothercompanies.Itwas1995,andit

(4)

____

thebeginningofarevolutioninairtravel.Justthreeyearslater,thecompany(5)

____

thefirst

onlineairticket,it(6)

____

to

serviceoutsidetheUKandit(7)

____

deliveryofitsownfleetofplanes.

Whenitmergedwithanotherlow-costairline,Go,in2002,it(8)

____

Europe'sbiggestbudgetairline.Write

the

questions

about

1

BrentHobermanandMarthaLaneFox/thecompany(start)

Where

_____________________?2thewebsite(sell)

What

______________________?3thecompany(expandinto)

Whichcountries

___________________?Write

the

questions

about

4they/aftersixyears(have)

Howmanyemployees

______________?5thecompany(gopublic)

When

________________?6Martha/thecompany(leave)

When

__________________?Listen

and

write

the

answers1

___________2

___________3

___________4

___________5

___________6

___________Speaking:Presentingyourcompany

介绍你的公司BackgroundKnowledgeTypesofCompanyDescription描述SoleTrader个人独资（1）经营收益由投资人独享（2）组织机构简单（3）完全由投资人控制（4）税收低Partnership合伙公司（1）投资人为2-25人，资本金较独资增加（2）企业亏损由合伙人共担（3）由于合伙人多，有益于增加客户数量和业务种类LimitedCorporation股份制公司（1）投资者只以出资额为限，承担企业责任，即有限责任（2）融资能力强，资本可以很多（3）股权转让容易Decide

whether

they

have

one

owner(O)

or

more

than

one

owner

(M).1

a

freelancer自由职业者2

a

non-

profit

organization非营利机构3

a

public

limited

company

(plc)上市股份有限公司4

a

sole

trader个人独资企业5

a

limited

company

(Ltd)股份有限公司6

a

partnership合伙公司7

self-employed个体经营Speaking:Presentingyourcompany

介绍你的公司Companyname公司名称Typeofcompany公司种类Product/Serviceoffered提供的产品／服务Gotideaforbusinessin…(when)从…得到生意灵感（何时）Firstbusinessactivity(when/where)第一次商业活动（何时／何地）Expanded(whereto/when)扩张（向何处／何时）Speaking:PresentingyourcompanyNotablesuccesses重大成功Keydates/achievements关键日期／成就Currentoperations目前经营状况Numberofemployees雇用的员工数Currentvalueofcompany目前公司价值Currentpersonalworth目前个人价值3.2

Business

Skills:

Company

performance

商务技能：公司业绩Vocabulary:

What

companies

do公司业绩Writing:

Press

release新闻稿Listening:

Company

structure公司结构Vocabulary:

Production,

sales

and

share

prices

产量、销售额和股票价格Reading:

An

agency

built

on

the

proactive

processes

主动出击的代理商3.2Companyperformance公司业绩Focus学习重点熟悉与公司业务和业绩相关的词汇学习掌握描述公司业绩的相关技能练习在阅读过程中寻找具体信息学习写公司新闻稿NewWords&Expressionsperformancen.业绩，成绩；性能distributevt.配送，分发，分送recordprofit历史最高利润vegetariann.素食者，素食的organicadj.使用有机肥料的ingredientn.配料，成分nutritiousadj.有营养的improveone’simage改善形象NewWords&Expressionsbanquetn.宴会manufacturern.制造业者，厂商guaranteevt.&n.保证，担保，担保人symboln.象征，符号，记号（symbolize）innovativeadj.创新的，革新的sportutilityvehicle运动型多用途车componentn.成分opticalinstrument光学仪器NewWords&Expressionsvalidationn.（可靠性）检测certifyvt.证明，保证applicationn.应用，运用assurancen.保证，担保，确信，断言foundern.创始人，奠基人turnovern.营业额dramaticallyadv.戏剧地advertisevt.做广告，登广告annualreport年终报告，年终终结NewWords&Expressionsshareprice股票价格proactiveadj.积极的，主动的dedicatedadj.专注的，献身的uniqueadj.唯一的，独特的accessn.

进入，使用权consolidatevt.巩固(build

up)brochuren.小册子inthisrespect在这个方面，在这个细节maximumn.最大量，最大限度，极大Vocabulary:Verbsusedtodescribetheactivitiesofacompanydesign设计sell卖

distribute分销provide提供manage管理publish发表market市场produce生产export出口

import进口supply供应

organize组织manufacture制造What

event

is

each

company

announcing?A

a

new

CEO新的执行总裁B

record

profits历史最高利润C

a

new

product一个新产品D

a

new

contract一份新合同E

new

shops新商店ATHENSDAILYMENUATHENSDAILYMENUannounces

anewline

in

vegetarian

and

organic

menus,toaddtoitsextensive

high-qualityproductrange.AthensDailyMenuprovidescateringservicesformajorbusinesses,

hospitals,schoolsandcolleges,usingonlyqualityingredients

topreparetastyandnutritiousmenus.Thecompanysuppliesmealsforover15,000peopleeverylunchtime!Withanefficient,high-quality

cateringserviceAthensDailyMenucanhelpanyorganizationto

improveitsimage,andmakefinancialsavings.

Theyalsoprovidecateringforspecialoccasions,frombanquets

for

upto1,000peopletoromanticdinnersfortwo.SISSO

PLC(public

limited

company)SISSO

ispleasedtoannouncethesigningofamajorornewdeal

withaJapanesecarmanufacturer.Thedealguarantees

thefutureofbothSISSOplantsandisasymbolofSISSOgrowthphilosophy.SISSO

manufacturesinnovative,high-qualityseatsandinteriorsforcars,sportutilityvehiclesandvans.SISSOdesignsitscomponentsincloseconjunctionwiththeclientguaranteeingsatisfaction.WithclientsinbothEuropeandtheUSA,

SISSOexportsuptohalfofitsproduction.

Fill

the

fact

fileAthensDaillyMenuSISSOplcProducts,servicesmeals,cateringservicesforspecialoccasionsseatsandinteriorsforcars,sportutilityvehiclesandvansCustomersmajorbusinesses,hospitals,schools&collegesclientsinEuropeandtheUSAOtherinformation15,000mealseverylunchtimeexportsupto50%ofitsproductionWriting:Pressrelease新闻稿BackgroundKnowledge（1）新闻稿的“倒金字塔”结构“倒金字塔”结构的特点就是将最重要、在最精彩的新闻事实置于第一句/段，通常称“导语”(thelead)（2）新闻稿导语的特点导语是龙头，导语写作是新闻稿成功的关键。导语要高度浓缩新闻的主要要素(who?What?When?Where?andWhy?)导语的结构特点1开门见山：Athens

Daily

Menu

announces…

SISSO

is

pleased

to

announce…2多使用主-谓-宾结构、介词结构：

SSIOS

is

pleased

to

announce

the

signing

of

a

major

new

deal.

主语谓语宾语介词结构3较多使用动词、复合词、短小词如：announce

(而不是make

an

announcement)

add

to

(而不是in

addition

to

)Suggestedanswer:SoapHeavenispleasedtoannouncethatanewCEOisjoiningthecompanynextyear.HernameisTinaRadcliffeandshehasambitiousplansforexpansionintonewEUmarkets,especiallyNorthernandEasternEurope.ThecompanyisbasedinPortugalandproducesnaturalsoaps,shampoosandskin-careproductsthatareverypopularwithteenagers,bothmale

andfemale.Listening:Companystructure

公司结构ChiefExecutiveOfficer执行总裁QualityAssurance质量保障部R.&D.Department研发部Marketing&Sales市场营销/销售部IndustrialDepartment产业部Administration&Finance

Department行政/财务部ProjectDepartment项目部ProductLine产品种类科BusinessDevelopment业务拓展部Contract&PurchasingDepartment合同/采购部Decide

true

(T)

or

false

(F)IThecompanyisbasedinthenorthofEngland.2ThefounderofthecompanywasNigel'suncle.3Itwasfoundedin1960.4Itslatestproductisanewopticalinstrument.5Ithas70employees.6ParkerElectronixhasaturnoverof$7.5million.Vocabulary:Production,salesandsharepricesdecrease/drop/fall下降goup/increase/rise上升leveloff持平remainsteady保持平稳reachapeak/peakup顶点高达recover反弹Match

the

words

with

the

arrowA

B

C

D

表达增长或下降的程度：温和上升rise/goup/increase/growmoderately稳步增长rise/goup/increase/growsteadily迅猛增长rise/goup/increase/growsharply/dramatically略微下降fall/drop/decrease/declineslightly逐步下降fall/drop/decrease/declinegradually急剧下降fall/drop/decrease/declinebadly/steeplyComplete

the

sentencesAProductiondropped/rosesteadilyinthesecondhalfoftheyear.BWhenIwasaway,productionfell/increaseddramatically.CSalesdropped/wentupsharplyaftertheproductwasadvertisedonTV.EverybodywanteditComplete

the

sentencesDSalesdecreased/roseafterChristmas,butfortunatelytheywentupsteadilyinthefollowingmonths.EThesharepricedecreased/increasedsteadily,butthenitlevelledoff/remainedsteadyduringthesummer.FOursharepricelevelledoff/remainedsteadyforthewholeoflastyear.

A

Production

C

Sales

E

Share

priceB

Production

D

Sales

F

Share