unit1CompanyProfiles10级市公开课一等奖省赛课微课金奖课件

八、网络自主学习任务雅兴达系统内商务课程练习内容。29周二6,7节班级：商务英语刘琦琦1周五3,4节班级：商务英语刘琦琦2用户名：学号，密码：6个8范围：剑桥国际商务英语BEC1（主修，必做），unit1,3,4,6,7,8,9,11,12,13,16,19剑桥国际商务英语BEC2（辅修，选做）1/28公共信箱englishclassuse@163.com

code:english以后主要资料会发到信箱，自己注意查收2/28UNIT公司概况

1

CompanyProfiles3/28Whereisthefactory?Howisbusiness?Howmanydaysaweekisthefactoryworkingtomeetdemand?WhatisthebiggestmarketforMinis?WhatisthenewestmarketforMinis?WhenweretheoriginalMinisbuilt?IsBMWdevelopingnewmodelsinOxford?

Listentotheinterviewandanswerthesequestions.4/28外资企业 privately-ownedenterprise合资企业 alocomotive合作企业 cooperativeenterprise龙头企业 qualifiedenterprise国有企业 state-ownedenterprise私营企业 honorableenterprise 荣誉企业 classAenterprise优质企业 jointventure一级企业 foreignenterprise5/28跨国企业 representativeoffices母企业 subsidiarycompany子企业 branchoffice总企业 listedcompany分企业 multinationalcompany代表处 privatelimitedcompany上市企业 headoffice私人股份有限企业 parentcompany6/28拳头产品

product环境保护型产品

product专业生产经营

in,

in,handle

businessincluding…占地面积

anareaof…年产量withan

output含有自营进出口权be

toself-importandself-exportrightscoreenvironment-friendly

coverannualentitledspecializeengagearangeof7/28奉行坚持..标准；以..宗旨,在…方针指导下abidebythe

of…,

theaimsof…,with/underthe

of产品销往productshavebeen

to取得奖项

thetitles经过ISO9000质量认证begrantedthe

ofISO9000InternationalQualitySystemInternationalstandarizationorganizationdistributedrankCertificateprinciplesadheretoguidance8/281)ThefirstPizzaHutrestaurantwasopenedbytwoyoung_________

_______,brothersFrankandDanCarney,inWichita,Kansas,USAin_____withUS$____.2)ThefirstPizzaHutfranchisestoreopenedin_____.3)PizzaHutbecamea__________ofPepsiCo,Inc.in_____,Throughmergersandacquisitions,aswellasorganicgrowth,PizzaHuthassecuredaprominent________________.4)Franchiseesand___________partnershipsaccountformorethan____ofthePizzaHutsystem'stotalunits.collegestudents19586001959subsidiary1977positioninthemarketjointventurehalf9/285)Theredroofasthe_____________hasbecomeworldfamousasaneasilyrecognizedguaranteeofcrispypizza,deliciouspastaandfriendlyserviceinapleasantatmosphere.6)Numberofrestaurants:______intheUnitedStatesandmorethan______inover90countriesandterritories.7)Numberofemployees:________worldwide8)TherecognizedleaderintheUS$_________pizzacategoryworldwide.9)PizzaHutprovides_________pizzastomorethan_________customerseachday.companylogo8,0004,000250,00025billion1.7million4million10/28Completethefollowingfactsheet:FACTSHEET♦

Parentcompany:

MainstayTradingCo.in______.♦Product:__________________.♦Exportingdestinations:_________the_________,Japanand_______.♦Numberoffactories:__________________________________.♦Numberofemployees:___________.♦Headoffice:_________________.♦Mainbranches:inMontreal,________________________.♦Electronicssubsidiary:in____________.SeattleportabletelephonesAustraliaUSEurope5factories,3inHongKongand2inSingapore800workersTorontoinCanadaVancouverandHongKongLosAngeles11/28A:Couldyoutellussomethingaboutyourcompany?B：本企业创建于1978年，现已成为我国主要厨房用具出口商之一。A：企业总部在哪里？B:OurheadofficeisinHongKong.B:Ourcompany,establishedin1978,hasnowbecomeoneoftheleadingexportersofkitchenappliancesinourcountry.A.Whereareyourheadquarters/headoffice?/Whereisthecompanybased?12/28A:你们企业主要产品是什么？B:Ourcompanymakes/manufactures/turnsoutkitchenappliances.A:Whataboutthesizeofyourcompany?我们在国内有十家专业子企业，在国外有六家常驻办事处。我们在国内还建立了二十多家合资企业。A:Whatareyourmainproducts?/Whatlineofbusinessareyouin?B:Wehave10specialistsubsidiariesathomeand6permanentrepresentativeofficesabroad.We’vealsosetupmorethan20jointventuresinthehomemarket.13/28A:That’sunbelievable.Thenhowmanyemployeesworkinyourcompany?B：员工总数快要3，500人。A：你们企业年销售量是多少？B:Totalsaleslastyearwerearound$600,500,000.B:Thetotalnumberofemployeesisaround3,500.

A:Whatarethecompany’sannualturnover?14/28Thefollowingarelogosofsomefamouscompaniesintheworld.15/2816/28Workinsmallgroupsandmakeapresentationofoneofthefollowingcompanies.Trytomakeuseoftheinformationfromtheirwebsites.Thereststudentsarerequiredtofillinthefollowingchartwiththeinformationfromthespeaker.HomeworkCompanyFounderTimeMainactivityNationality(headoffice)Others17/28sharepriceworkforceprofitturnoversubsidiarymarketshareheadoffice1)Theamountofmoneyacompanyreceivesfromsalesinaparticularperiodiscalledits_________2)Themoneyacompanymakesaftertakingawayitscostsisits_____.3)Acompanywhichismorethan50%ownedbyaparentcompanycalleda_____.4)Theemployeesinaparticularcountryorbusinessarecalledthe____________5)Thepercentageofsalesacompanyhasinaparticularmarketisits________.6)Themainbuildingorlocationofalargeorganizationisits_____.7)Thecostofacompany’ssharesisits______.turnoverprofitsubsidiaryworkforcemarketshareheadofficesharepriceTrytocompletethesentencesbelowwithwordsandphrasesfromthebox..18/281)Whenitwasstartedandwhoitsfounderis2）thecompany’slineofbusiness3）itsproducts4）Itssalesfigures5）thetotalnumberofemployees6）itsheadquarters

7）Whetheritdoesbusinessoverseas.8）Whereitsplantsarelocated9）Howmanybranchesorretailoutlets10）Whetheritsellsbusiness-to-business,orwhetherit’saretailorganizationsellingtoconsumers.Somethingyoumaytalkaboutwhendescribingacompany

19/28A)BrunoTagliaferriisUKSalesManageratTriumph,theBritishmotorcyclemanufacturer.Listentothefirstpartoftheinterview.WhatthreereasonsdoeshegiveforTriumph’ssuccess?B)CompletethisextractWehavefocusedon________andalsoonthe_________ofourproduct.It’stakenabitoftimetobuildup_________,butwe’vedonewellinthefirstnineyears,andwearenowa__________alternative___________.Listening1.Triumphhasaverystrongbrandname.stylingqualitysalesseriousmanufacturer2.Ithasdevelopedandinvestedinnewmodels.3.Ithasgiventhebikeaveryup-to-datelook:ithasfocusedonstylingandonthequalityoftheproduct.20/28C)Listentothesecondpartoftheinterview.Whichofthefollowingstatementsaretrue?1)Thekeymarketsarethoseinwhichthemostmotorcyclesaresold.2)InFrance,Triumphhasitsownsubsidiary.3)Triumphhasitsownstaffinallitsoverseasmarkets.4)Triumphhasapoordealernetworkwhichneedstobeimproved.5)Buyersofmotorcyclesareenthusiastic,buttheydonotknowalotaboutmotorcycles.6)Morethan80%ofTriumph’sproductionissoldabroad.7)FranceisTriumph’slargestmarketinEurope.truetruefalsefalsefalsetruefalse21/28C)Listentothesecondpartoftheinterviewagainandcompleteblanks.Tocreateinterestabroad,firstlyinourkeymarkets,thosearethemarketswith

,we’vegotsubsidiaries,sothey’recompanieswewhollyown;America,GermanyandFrancearekeymotorcyclemarkets.Fromdayone,we’vehadour

insubsidiaries.Inothermarketswe’vegotverygood

.Sothroughthosetworoutes,subsidiariesanddistributors,wehaveastrongdealernetwork.Thedealersareveryprofessionalatmarketing,sowecan

alloftheirnewmodelswithaverystrongPR

andsupportthedealers’localmarketing.

volumesalesownstaffandlocalstaffdistributorslaunchcampaign销售额经销商投放市场营销活动22/28C)Listentothesecondpartoftheinterviewagainandcompleteblanks.2)Wewantthedealerstostronglypromotemotorcycling.Theymusthaveasubnetworkofdealerswhoare

aboutourcompany.Whenyou’resellingmotorcycles,you’resellingaproducttopeoplewhoarevery

.Soyouneedpeopleata

levelwhoareknowledgeableandenthusiasticabouttheproductandabletosellitinthefaceof

.positiveandenthusiasticknowledgeableretailingstrongcompetition23/28C)Listentothesecondpartoftheinterviewagainandcompleteblanks.3)we’vebeensuccessfulincreatinginterestabroad.Infact,todayover

ofwhatwemanufactureheregoesto

.Theykeymarkets,themarketswiththegreatest

,asIsaidbefore,areAmerica,whereTriumphMeridentraditionallysoldthe

ofitsproducts;

,whichisourlargestmarketinEurope;andFrance.80%exportmarketspotentialmajorityGermany24/28Completethedatasheetbelow:

CulturalStudyTours

DataSheetLocation:Headoffice:1)_________

Branchoffice:2)___________Companystructure:Status:3)_______

liabilitycompanyNumberofdirectors:.4)__Responsibilities:Allan:5)__________

Peter:6)________Numberofstaff:7)

__

tourleaders8)6_______________staffTourleaders’responsibilities:9)___________,TheRussianFederation,_______________,_____________________Administrativestaff’sresponsibilities:10)_______________________Company’sactivities11)__________________________________GlasgowEdinburghlimitedmarketingfinance25administrativeGreatBritainEasternEuropeChinaandMediterraneanday-to-dayclericalworkorganizetoursofprofessional/culturalinterest25/28Listentoitagainandcompleteblanks.NowifIcouldgiveyousomebackgroundonthecompany.Weweretwo

workinginGlasgowUniversitywhowereaskedtoorganizeatourofScotlandforagroupof

.Thatwasthreeyearsago.Sincethenwe’vedevelopedacompanywhichorganizes

.letmegiveyouanexampleofatourthatweorganizedlastyearonthe

ofHungary.Well,firstly,wesetupaseriesof

andvisitsinBudapest