2024商场地产夏日龙虾啤酒节系列（汽场全开哈啤一夏主题）活动策划方案-57正式版

龙虾啤酒节2024.07（ONEWEEK]CRAYFISHBEERFESTIVALCRAYFISH×BEERCRAYFISHBEER

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龙虾仲夏时节，天气开启了最热烈的“炙烤”模式。在热情似火的盛夏，谁能拒绝小龙虾+啤酒的Double快乐？啤酒节CRAYFISHBEER小龙虾+啤酒=夏日王炸组合CRAYFISH

CRAYFISH哈啤酒炫龙虾的快乐夏天的正确打开方式，一定要从一场充满烟火气的龙虾啤酒节开始~饱满多汁的龙虾与清凉爽口的啤酒在舌尖碰撞，一口热辣一口冰凉，如果夏天可以同时拥有啤酒+龙虾的快乐，那真是泰裤辣！龙虾啤酒节CRAYFISHBEER

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露营、电音趴、龙虾夜市、龙虾乐园、虾路相逢大挑战......一次性打包夏天的小美好，打造一个烟火气十足的出圈活动。CRAYFISHBEER除了龙虾+啤酒，我们还配上了几个深受年轻人喜欢的“饭搭子”。龙虾龙虾与啤酒的碰撞。潮流电音与虾玩乐园的热辣交织。将夏日时光的美好点燃。在这，将烦忧通通像啤酒泡沫一样蒸发在热辣的空气里，在麦芽香气里享受夏日狂欢盛宴。啤酒节CRAYFISHBEER汽场全开，哈啤一虾CRAYFISHBEER

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CONTENTS01、活动概述02、宣传策略03、活动规划04、活动保障CRAYFISHBEER

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活动概述CRAYFISH×BEERCRAYFISH

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活动时间：2024.08活动地点：商场|营销中心01.虾玩乐园02.嗨啤一虾03.营酒吃虾04.虾潮电音传播思考CRAYFISH×BEER以龙虾+啤酒为活动内核，同时增加露营、市集等热门活动元素组成了顶配版的夏日主题活动。增强项目传播效应，借势活动热度，为营销中心聚集人气，进行销售转化工作。CRAYFISHBEER

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亮点1虾玩乐园这里除了有超酷的龙虾打卡点，还能解锁小龙虾的花式玩法！趣味钓虾、小龙虾竞速赛，还有啤酒套圈等超多小游戏等你来挑战！CRAYFISHBEER

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亮点2嗨啤一虾小龙虾与精酿啤酒的邂逅，还有网红小吃、消暑快乐水等超多摊位。来龙虾夜市，让烦忧通通像啤酒泡沫一样蒸发在热辣的空气里。CRAYFISHBEER

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亮点3营酒吃虾在热浪翻滚的盛夏，夜晚的凉风最是不可辜负的。在这片营地吃虾喝酒，与三两好友在觥筹交错之间推杯换盏，静享夜色。CRAYFISHBEER

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亮点4虾潮电音夏日的狂欢，怎么能少的了激情澎湃的音乐？活动现场邀请音乐人电音炸场，在美食美酒与音乐的碰撞中，一起嗨翻盛夏吧~CRAYFISHBEER

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宣传策略CRAYFISH×BEERCRAYFISHBEER

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活动预热海报#啤酒+小龙虾=泰裤辣#定制龙虾和啤酒两大活动主题元素碰撞风格海报投放于微博、小红书、微信朋友圈等平台，在活动前期预热发酵。CRAYFISHBEER

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发起互动话题#啤酒有话说#在社交媒体平台分享带有活动话题的图文/视频并附有活动信息。优选优质用户，赠送活动龙虾代金券一张。CRAYFISHBEER

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#一千桶龙虾陪你过夏天#龙虾车炸街派送龙虾车炸街派送，为活动持续造势。转发活动海报即可领取一份龙虾桶。CRAYFISHBEER

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宣发后期持续预热定制多款[龙虾啤酒节]主题海报，植入活动亮点。通过场景化的海报设置，让客户提前感受到活动魅力，保持热度，为活动持续引流。CRAYFISHBEER

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活动规划CRAYFISH×BEER龙虾啤酒节2024.07（ONEWEEK]CRAYFISHBEERFESTIVALCRAYFISH×BEER01.入场签到02.活动主题墙03.龙虾主题互动区04.趣味钓虾游戏05.啤酒套圈游戏06.龙虾竞速赛虾玩乐园01.龙虾夜市02.龙虾夜市指示牌03.万只霸王龙虾塔04.花式吃龙虾05.精酿啤酒畅饮06.夏日消暑神仙水07.夜市小吃摊位嗨啤一虾01.营地主题互动点02.营地龙虾DP点03.扒虾营地04.营地啤酒站05.花式调酒06.营地吃虾套餐营酒吃虾01.音乐Live现场02.DJ打碟开场03.街舞热场表演04.扒虾争霸大赛05.啤酒八秒挑战06.泡泡电音狂欢虾潮电音CRAYFISHBEER

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CRAYFISHBEER01.玩虾乐园虾CRAYFISHBEERCRAYFISHBEER

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入场签到区域一整串的龙虾气球放置在乐园入口处在营造活动氛围的同时也更立体生动的诠释活动主题。到场的客户在入口处完成扫码签到即可免费领取到一只超Q的龙虾版猪猪气球。CRAYFISHBEER

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蓝色系活动主题墙搭配小龙虾的主题形象设置活动主题背景墙。活动主题背景墙CRAYFISHBEER

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活动亮点01活动亮点01活动亮点01定制“虾路相逢”“键盘虾”“今天你嗦虾了吗？等[虾]系主题词可进行活动打卡互动。龙虾主题互动区CRAYFISHBEER

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趣味钓虾游戏关注项目官方抖音号为指定视频点赞即可参与趣味钓虾游戏。限时十分钟钓多少只送多少只！CRAYFISHBEER

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拍摄活动现场图文发布于微信朋友圈即可获得十个套圈参与游戏。套中多少送多少！啤酒套圈游戏CRAYFISHBEER

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龙虾竞速赛活动期每天13:00开启三轮龙虾竞速赛。十人一组自选龙虾参赛。第一名奖品：嗨吃龙虾代金券88元。第二名：代金券66元。第三名：38元。CRAYFISHBEER

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CRAYFISHBEER02.嗨啤一虾虾CRAYFISHBEERCRAYFISHBEER

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龙虾夜市琳琅满目的摊位，网红小吃、不同口味的小龙虾、精酿啤酒，每一口下去都是大写的满足。美味龙虾与清爽啤酒的惬意碰撞。感受在麦芽的香气里燃起热辣的味觉盛宴。CRAYFISHBEER

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龙虾夜市指示牌繁体字灯牌的形式设计路牌指引，设计采用颇具夜市氛围感的霓虹彩灯风格，将夜市氛围感体现的淋漓尽致。CRAYFISHBEER

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万只霸王龙虾塔用万只小龙虾堆成的龙虾塔在夜市入口处震撼登场，必定成为这个夏天刷爆朋友圈的出圈神器。CRAYFISHBEER

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活动亮点01活动亮点01活动亮点01网红薯片龙虾、龙虾肠粉、龙虾汉堡、龙虾火鸡面，在龙虾夜市一键解锁。喜欢小龙虾的小姐姐们闭眼冲啊~花式吃龙虾CRAYFISHBEER

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精酿啤酒畅饮汇聚多个小众品牌精酿啤酒给夜市增添一些微醺的氛围。一次性把网红小酒馆全部打卡！CRAYFISHBEER

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夏日消暑神仙水不加水的果蔬汁与茶汤的碰撞，还原蔬果本味。每一口都能喝到的新鲜，是源自夏天的滋味。CRAYFISHBEER

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一城品一味，此城看此“市”夜市小吃摊位不管是街边神店、还是网红美食这全都有，体验一场舌尖上的美味之旅。CRAYFISHBEER

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CRAYFISHBEER03.营酒吃虾虾CRAYFISHBEERCRAYFISHBEER

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营地主题互动点高饱和度的霓虹灯带颜色的碰撞，复古又有质感，极具视觉冲击力，充满小龙虾风格的营地氛围感拉满！CRAYFISHBEER

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活动亮点01活动亮点01活动亮点01躺在沙滩椅上，与龙虾为伍。在热辣的空气中开启营地之旅。营地龙虾DP点CRAYFISHBEER

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半开放式透明露营帐篷，搭配红色彩旗装饰。原生态的木质桌椅搭配龙虾色系桌布，在这吃虾别有一番风味。扒虾营地CRAYFISHBEER

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营地啤酒站如果有什么问题是一顿小龙虾解决不了的，那就再来一杯香醇清透的啤酒吧~CRAYFISHBEER

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花式调酒时尚炫酷的花式调酒尽显青年态度，让人直呼“泰裤辣”！以酒会友，纵享微醺时刻！CRAYFISHBEER

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活动亮点01活动亮点01活动亮点01营地推出多款嗨啤一虾的吃虾套餐，让麻辣鲜香的小龙虾在麦芽的香气里热辣翻滚。营地吃虾套餐CRAYFISHBEER

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CRAYFISHBEER04.虾潮电音虾CRAYFISHBEERCRAYFISHBEER

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活动亮点01活动亮点01活动亮点01音乐节，就是年轻人的盛会！是自由热烈的代名词！炫酷的灯光效果和新青年潮流文案，营造现场热烈自由的现场氛围。音乐Live现场CRAYFISHBEER

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DJ打碟开场DJ打碟开场，一秒燃炸全场。动感的节奏，将仲夏夜微醺的现场气氛点燃。CRAYFISHBEER

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活动亮点01活动亮点01活动亮点01在音乐节近距离观看一场街舞表演，这件事情真的“泰裤辣”！高难度的地板动作帅翻全场。沉浸式的感受街舞现场的无穷魅力。街舞热场表演CRAYFISHBEER

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活动亮点01活动亮点01活动亮点01每组八人，限时两分钟。将20个龙虾剥好用竹签串成完整的龙虾串即可获得龙虾桶一份。扒虾争霸大赛CRAYFISHBEER

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电音LiveShow推荐歌单：《带我去找夜生活》《小城夏天》《给我一瓶魔法药水》CRAYFISHBEER

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啤酒八秒挑战五人一组，共开启三轮挑战。在八秒内喝完一整瓶啤酒且无漏出的人即为挑战成功，将获得精酿啤酒礼盒一份。CRAYFISHBEER

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电音+强力泡泡喷射泡泡电音狂欢和现场的DJ一起与漫天散落的泡泡一起尽情在音乐里狂欢燃炸全场！CRAYFISHBEER

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活动保障CRAYFISH×BEERCRAYFISHBEER

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