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AlternativeDataUsageinLifeandHealthInsurance|EvidencefromAustralia
October|2023
2
Copyright©2023SocietyofActuariesResearchInstitute
AlternativeDataUsageinLifeandHealthInsurance|EvidencefromAustralia
AUTHORSZhanWang,FIAA,CERA
HanLi,PhD.,AIAA
SPONSORActuarialInnovationandTechnology
StrategicResearchProgramSteeringCommittee
CaveatandDisclaimer
TheopinionsexpressedandconclusionsreachedbytheauthorsaretheirownanddonotrepresentanyofficialpositionoropinionoftheSocietyof
ActuariesResearchInstitute,theSocietyofActuariesoritsmembers.TheSocietyofActuariesResearchInstitutemakesnorepresentationorwarrantytotheaccuracyoftheinformation.
Copyright©2023bytheSocietyofActuariesResearchInstitute.Allrightsreserved.
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Copyright©2023SocietyofActuariesResearchInstitute
CONTENTS
UseofthisReport 5
ExecutiveSummary 5
Section1:IntroductionandInterviewMethodology 7
Section2:MarketOverview 9
2.1TheAustralianLifeInsuranceMarket 9
2.1.1TypesofProductsAndDistributionChannels 9
2.1.2MarketShare 10
2.1.3RecentIndustryProfitability 11
2.2TheAustralianPrivateHealthInsuranceMarket 11
2.2.1TypesofProducts 13
2.2.2MarketShare 14
Section3:Participants’ProfessionalBackgrounds 15
Section4:InterviewResponses 17
4.1DefinitionandTypeofAlternativeData 17
4.2ApplicationofAlternativeData 17
4.3ConcernsandChallenges 19
Section5:CaseStudies 21
5.1NLPandUnstructuredData 21
5.1.1ClaimsData 21
5.1.2Personal-LevelFinancialData 22
5.1.3CustomerEngagementData 22
5.2HealthandWellbeingData 23
5.2.1PersonalIllnessDataandPre-existingHealthConditions 23
5.2.2DataCollectedfromWearableDevicesviaWellbeingPrograms 24
5.3SocialMedia/InternetData 24
5.4DatafromGovernmentAgencies(PublicNon-personalData) 25
5.4.1Traditional 25
5.4.2Non-traditional 27
5.5OtherDatasetsMentionedintheInterview 27
5.5.1Postcode-levelMortalityandMorbidityData 27
5.5.2ResearchReportbyActuarialProfessionalBodies,LargeGlobal(Re)insurersand
ConsultingCompanies 27
Section6:ScopeofAlternativeDataUsageinLifeandHealthInsurance 29
6.1ChangingLandscapeinDataandDataSharing 29
6.2RiskCharacteristicsandRegulatoryImplications 31
6.3MarketSentimentandManagementFocus 32
6.4AdditionalGovernanceandEthicsConsiderations 33
Section7:Conclusion 34
7.1SummariesofKeyResults 34
7.2Limitations 34
Section8:AuthorsandAcknowledgments 35
8.1Authors 35
8.2Acknowledgement 35
AppendixA:InterviewQuestions 36
A.1PrimaryQuestions 36
A.2AdditionalQuestions(SelectedParticipantsOnly) 37
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AboutTheSocietyofActuariesResearchInstitute..................................................................................................39
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Copyright©2023SocietyofActuariesResearchInstitute
AlternativeDataUseinLifeandHealthInsurance|EvidencefromAustralia
UseofthisReport
Thecommentsandviewspresentedinthisreportaresummarizedfromtheinterviewsanddonotnecessarilyrepresenttheviewsoftheorganizationsforwhomtheparticipantswork.Itisimportanttonotethatthese
commentshavenotbeenverifiedbytheresearchers,andnotallcommentsfromtheinterviewsareincludedinthisreport.
“Inthereport,quotesfromtheparticipantsareshowninthisformat.”
ExecutiveSummary
Alternativedatasourcesbeyondpolicyin-forcedataandclaimsdataareincreasinglyseenasavaluableresourceforlifeandhealthinsurance.Thesenon-traditionaldatasourcescanhaveadvantagesdueto,amongotherfactors,thespeedofdatacollection,increaseddataaccuracyandgranularity,andtheprovisionofinformationonlifestyleandbehavioralcharacteristics.However,suchdatasourcesmustbecarefullyevaluatedtoascertainifthebenefits
outweighthecostsandbyhowmuch.Thisresearchutilizedaninterview-basedapproachthatdelvesintotheutilizationofalternativedataintheAustralianlifeandhealthinsurancemarkets.
Toprovidecontextfortheinterviewsthattookplace,weexplainedthekeyelementsoftheAustralianlifeand
healthinsurancemarkets,alongwithproductcharacteristics.Keyobservationsincludedtightregulations,limitedrangeofproducts,concentratedmarketshare,andindustrysustainabilityconcernsinrecenttimes.
Drawingfromone-on-oneinterviewsconductedwith20experiencedpractitionersinthefield,wepresenta
comprehensiveoverviewofcommonlyusedalternativedatasetscategorizedintofivemaingroupswithdetailedexplanationsonsomehighlightedcasestudies.Furthermore,weengagedindiscussionsregardingtheviewpointscollected,coveringpotentialopportunities,existingchallenges,andthefutureprospectsofalternativedatausagewithintheAustralianinsuranceindustry.
Wedrawthefollowingconclusionsbasedontheinterviewresponses:
•Publicnon-personaldataarethemostuseddatasetsbypractitionersintheAustralianlifeandhealthinsurancesectors,althoughthereisatendencyandwillingnesstoalsoutilizenon-publicpersonaldata.
•Theobjectivesofusingalternativedataincludecustomerengagementandinteraction,productdevelopment,experiencemonitoring,segmentationanalysis,andcompetitoranalysis.
•Besidesdataavailability,otherkeychallengesinusingalternativedataencompassmanagementresourceconstraintsandalackofacomprehensiveframeworkforutilizingalternativedata.
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Copyright©2023SocietyofActuariesResearchInstitute
Whileacknowledgingthatthedevelopmentofalternativedatausagemighttranspiregraduallyovertime,weareenthusiasticaboutwitnessingthecollaborationoftheAustralianinsurancesectorasawholetoharnessthepowerofdataforthegreatergoodofsociety.Someofthekeytakeawaysfromthisresearcharesummarizedbelow:
•Thechanginglandscapeindataanddatasharingisinevitable,andthishaspotentialtoimprovetheinsuranceindustryforboththeinsurersandpolicyholders.
•Thedevelopmentofalternativedatausagemayoccurgraduallyandincrementallythroughtrialanderror.
•Thereshouldbeasecuresysteminplacetohandlecommerciallysensitiveinformationandensuretheprivacyandsecurityofthedata.
•Itiscrucialfortheinsuranceindustrytocollaborateandharnessthepowerofdataforthegreatergoodofsociety,ensuringthatdataareusedethicallyandresponsibly,respectingtheprivacyandrightsof
individuals,andprotectingvulnerablesegmentsofthepopulation..
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Section1:IntroductionandInterviewMethodology
InAustralia,thelifeandhealthinsuranceindustrieshavebeenpredominantlyrelyingonpolicyin-forceandclaimsdataformanydecades.Thesedatasetsprovideusefulinsightstothecharacteristicsandexperienceoftheinsuredpopulation,whichareimportantinputintounderwriting,pricing,andprofitabilitymanagement.However,therearecertainlimitationstothesedatasets,including:
•Infrequentdatacollectionpoints:mostdataarecollectedatpolicycommencementand/orattimeof
claims.ThisisespeciallythecasewithYearlyRenewablelifeinsurancepolicies.Changesinpolicyholders’circumstancesarenotupdatedfrequentlyinthedatasets.
•Lowdataquality:lifeandhealthinsurancedataareoftencollectedinanadhocandunstructuredmanner,forexample,claimsdatamayincludemultipleinterviews(bothinpersonandoverthephone),lengthycasenotesandunstructuredtexts,whicharedifficulttoanalyzeanddrawinsightsfrom.
•Limitedinformationaboutothercharacteristics:traditionaldatasetscontaininformationrelevanttolifeandhealthinsurancepolicies,whilelittleisknown,forexample,aboutpolicyholders’lifestyleand
behavioralcharacteristics.
Accesstoaccurateandtimelydataisvitalfortheinsuranceindustry.Withthehelpoftechnologicaladvancement,alternativedatahasbeenusedincreasinglyintheinsuranceindustry,especiallyinGeneralInsurance.InAustralia,
forexample,someautoinsurancecompaniesareactivelypromotingpricingfactorsbasedonawiderrangeof
individualcharacteristicsandthewaypeopleusingtheircar(seeyoui
1
,“InsuranceforIndividuals”).Lifeandhealthinsurancecompanieshavealsostartedtoexplorethisfieldinrecentyears.Lifeinsurersarelookingtouseelectronichealthrecords,biometrics,andgenomicstoreplaceorsupplementthedatacollectedinthetraditionalunderwritingprocess.Recently,theuseofthesealternativedatasetshasbeenacceleratedduetogovernmentlockdown
measuresimposedduringtheCOVID-19pandemic.Insurersalsointroducedcomplimentarywellnessprogramstosupportpolicyholders’wellbeing,throughwhichfitnessandotherlifestyleinformationcouldbetrackedand
collected(seeAIAVitality
2
andMLConTrack
3
asexamples).
Whileitisevidentthatcertainalternativedatasetscanimproveinsurancepricingandunderwritingprocessand
improvecustomerexperience,theuseofalternativedataisstillanemergingfieldforlifeandhealthinsurers.TaketheAustralianlifeinsuranceindustryasanexample.Mostinsurersonlyrecentlystartedinvestingindatawarehouseandanalyticaltools.Moreover,utilizingalternativedatagenerallycomesataprice:besidespotentialdataquality
issues,therearealsoprivacyandethicalconcernsinvolvedwithalternativedata.Moreover,theriskandpotentialcostsofadatabreacharesignificantandcouldimpactfuturefranchisevalue.Thecollection,processing,and
analysisofdatamayalsorequireadditionalresourcesfromtheinsurancecompanies.Enhancementstothecostbenefitanalysisofsuchdatacouldbebeneficialtoidentifyandquantifyboththestrengthsandweaknessesof
differentalternativedatasets,andguideinsurersonwhetherandhowalternativedatashouldbeapplied.Forthisproject,weemployedaninterview-basedapproachtoexploreandevaluatedifferentalternativedatasetsusedinthelifeandhealthinsuranceindustries.
Forty-oneprofessionalsworkinginlifeinsuranceorhealthinsurancerelatedcompanieswerefirstapproachedthroughaninitialemailinvite,whichbrieflydescribedthecontext,purpose,andapproachofthisstudy.Furthercommunicationonmoredetailsofthestudywasprovided,and20participantsweresuccessfullyinterviewed.
1.au
2.au/en/individual/aia-vitality.html
3.au/about-us/media/mlc-life-insurance-launches-next-phase-of-award-winning-health-and-wellness-program
Copyright©2023SocietyofActuariesResearchInstitute
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Copyright©2023SocietyofActuariesResearchInstitute
Allintervieweeswerefurnishedwithaninterviewquestionnairepriortothescheduledinterviewforbetter
preparation.Interviewswereconductedeitherinpersonorviavirtualmeetings,eachtimewithoneparticipantandtwointerviewers.Interviewsstartedwithashortintroductionofthestudytorecapthepurposeanddeliverableofthestudy.Interviewees’responseswererecordedbyinterviewersandnoteswerelaterconsolidatedandsentto
intervieweesforconfirmation.Confirmedresponsesweresummarizedandanalyzedtodrawrelevantinsights.
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Section2:MarketOverview
Itisimportanttounderstandthecontextoftheinterviewsthattookplace.ThissectionexplainsthekeyelementsoftheAustralianlifeandhealthmarketslandscapeandproductcharacteristics.
ThelifeinsurancemarketinAustraliaisdominatedbyafewlargeinsurerswithalimitedrangeofproductsanddistributionmodels.Theindustryishighlyregulated.Inrecentyears,somesegmentsofthemarkethave
experiencedsubstantiallosses,leadingtosignificantmerger-and-acquisitionactivities.
WhiletherearemoreinsurersintheAustralianPrivateHealthinsurancemarket,themarketshareisalsodominatedbyafewlargeones.Theindustryistightlyregulatedbythe“communityrating”rule
4
.Whileproductcoveragesarelargelysimilar,insurersintendtodistinguishthemselvesthroughdifferentdistributionchannelsandtargeted
marketingcampaigns.
2.1THEAUSTRALIANLIFEINSURANCEMARKET
2.1.1TYPESOFPRODUCTSANDDISTRIBUTIONCHANNELS
ThemainproductsofferedareYearlyRenewalTermpolicies,whichcoverrisksofdeath,disability,andcritical
illness.Theseproductscanbecategorizedinto“LumpSum”and“DisabilityIncome”benefits.“LumpSum”(LS)
benefitspayclaimsuponDeath,TotalandPermanentDisability(TPD),anddiagnosisofTraumaconditions(Trauma),while“DisabilityIncome”(DI)benefitprovidesaregularpaymentintheeventofeitherpermanentortemporary
disability.
Figure1
TOTALANNUALIZEDPREMIUMSINFORCEBREAKDOWNBYDISTRIBUTIONCHANNELANDPRODUCTTYPEASOFDECEMBER2022
AnnualPremiumBreakdown(AU$BN)
12.0
10.0
8.0
6.0
4.0
2.0
-
3.3
2.5
7.3
4.6
Individual
LumpSum
Group
DisabilityIncome
4Definitionofcommunityrating:Arulethatpreventshealthinsurersfromvaryingpremiumswithinageographicareabasedonage,gender,healthstatusorotherfactors.
Copyright©2023SocietyofActuariesResearchInstitute
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Copyright©2023SocietyofActuariesResearchInstitute
ThemaindistributionchannelsinAustraliacanbecategorizedinto“Individual”and“Group.”“Individual,”or
“Retail,”referstopoliciessoldthroughfinancialadvisersordirectmarketing,whilethe“Group”segmentconsistsmainlyofinsuranceofferedtomembersofsuperannuation(pension)funds.
AsofDecember2022,theAnnualizedPremiumInforce(API)wasmorethanAU$18billion,withAU$11billionforthe“Individual”segmentandAU$7billionforthe“Group”segment
5
.ThesplitofAPIintoLSandDIisshownin
figure1.
Death,TPD,Trauma,andDIbenefitsareusuallyreferredtoas“RiskProducts”collectively.Whilethereareproductswithparticipationfeatures,theyaremostlyclosedbooksandnolongeropentonewbusiness.Annuityproductsarealsoavailable,however,theoverallcoverageislow.Therestofthissectionwillfocuson“RiskProducts.”
2.1.2MARKETSHARE
Thereare17registeredLifeInsurancecompanies,sevenReinsurancecompanies,andtenFriendlySocieties
6
intheAustralianmarket
7
.TheLifeInsuranceAct1995istheoverarchinglegislation,andtheindustryisregulatedbytheAustralianPrudentialRegulationAuthority(APRA).
TheRiskProductmarketisdominatedbyafewlargeinsurers,especiallyaftersignificantmerger-and-acquisitionactivitiesinthelasttenyears.Thetopfiveinsurers,TAL,AIAAustralia,ZurichAustralia,MLC,andResolutionLifehavemorethan80%ofthemarketshare,measuredbyAPI.Othersmallerinsurersmakeuplessthan10%ofthemarketshare.Seefigure2formoreinformationonmarketshare.
Figure2
MARKETSHAREMEASUREDBYAPIASOFDECEMBER2022
MarketSharebyPremium
8%
3%
5%
34%
8%
10%
18%
14%
TAL
AIAAZurichMLC
uResolutionLife
uMetLifeQinsureOther
5.au/life-insurance-claims-and-disputes-statistics
6FriendlySocietieswereestablishedbycommunitygroupsinthe1830sandevolvedintomember-focusedprovidersoffinancialservices,healthcare,retirementliving,agedandhomecareservices,transport,pharmaciesandotherfraternalservices.Theyprovidesavings,investmentandinsuranceproducts.
7
.au/registers-of-life-insurance-companies-and-friendly-societies
11
2.1.3RECENTINDUSTRYPROFITABILITY
Severalparticipantsnotedthatseniormanagement'scommitmentstoinvestinalternativedataarelimiteddueto
resourceconstraints.TheypointedoutthattheAustralianlifeinsuranceindustryhasfacedprofitabilityand
sustainabilitychallengesinrecentyears,whichhasmadeitchallengingtosystematicallyinvestinalternativedatausageandanalytics.Asshowninfigure3,theAustralianLifeInsuranceIndustryexperiencedvolatileprofitabilityinrecentyearsfortheseRiskProductsandreportedsignificantlossesin2019(-AU$1.4billion)and2020(-AU$0.5
billion)asshownbyAPRAstatistics.TheNetProfitAfterTaxwasAU$2.0billionfortheseven-yearperiod
8
.
Figure3
NETPROFITAFTERTAXFORRISKPRODUCTS-YEARENDINGDECEMBER2016TODECEMBER2022
NetProfitAfterTaxForRiskProducts(AU$M)
2,000
1,500
1,000
500
0
-500
-1,000
-1,500
-2,000
1,448
746
1,046
669
34
-512
-1,392
2016201720182019202020212022
2.2THEAUSTRALIANPRIVATEHEALTHINSURANCEMARKET
Thereare34privatehealthinsuranceprovidersintheAustralianmarket,regulatedbytheAustralianPrudential
RegulationAuthority(APRA).TheAustralianprivatehealthinsuranceindustryisconcentratedanddominatedbyafewlargeinsurers,withover80%ofthemarketshareheldbythetopfiveinsurers.
TheAustralianprivatehealthinsuranceindustryistightlyregulated,whichhas,toasignificantdegree,limitedtheroomforpricingdifferentiationofprivatehealthinsuranceproducts.Examplesoftheseregulationsinclude
guaranteedacceptance,wheretheprivatehealthinsurercannotrejectanypolicyholdersregardlessoftheirhealthstatus,andcommunityrating,wheretheprivatehealthinsurercannotpricedifferentlybasedonanindividual
policyholder’sage,healthcondition,orclaimhistory.Toimprovesustainabilityoftheindustry,regulatorshavealsoimposedriskequalization,whichtransfersfundsfromprivatehealthinsurerswithlower-than-averageclaimcoststoinsurerswithhigher-than-averageclaimcosts,furthersupportingtheimplementationofcommunityrating.
BasedonquarterlyprivatehealthinsuranceindustryperformancestatisticsreleasedbyAPRA,theindustryreportedanetprofitaftertaxofAU$1.2billionwithapremiumrevenueofAU$26.9billionbytheendofDecember2022.The
8.au/quarterly-life-insurance-performance-statistics
Copyright©2023SocietyofActuariesResearchInstitute
12
reportedprofitabilitydecreasedby34%(orAU$0.6billion)from2021to2022
9
.Seetable1foradditionalinformation.
Table1
KEYPERFORMANCEMETRICSFORTHEYEARENDINGDECEMBER2022
YearEndingDecember2021
YearEndingDecember2022
YearlyChange
PremiumRevenue
AU$26.4bn
AU$26.9bn
1.8%
FundBenefits(Claims)
AU$21.9bn
AU$22.2bn
1.6%
GrossMargin
17.2%
17.3%
+0.1pp
ManagementExpenses
AU$2.5bn
AU$2.7bn
9.2%
NetMargin
7.7%
7.1%
-0.6pp
NetProfitAfterTax
AU$1.8bn
AU$1.2bn
-33.6%
Themainprivatehealthcoversofferedarehospitalcovers(orpolicies)andextracovers(orpolices).Assuggestedbythecovernames,hospitalcoverpaysclaimsforhospitaltreatmentssuchastheuseofanoperatingtheater,in-
patientaccommodations,rehabilitation,hospitalpsychiatricservices,andpalliativecare,whileextracoverpaysclaimsforgeneraltreatmentsreceivedsuchasgeneraldental,chiropractic,andemergencyambulanceservices.
Figure4showstheprivatehealthinsurancecoveragefortheyearendingMarch2016toMarch2023
10
.Asof
December2023,over45%oftheAustralianpopulationhasobtainedhospitaltreatmentcoverage,and55%ofthepopulationhasobtainedgeneraltreatmentcoverage.
9.au/news-and-publications/apra-releases-quarterly-private-health-insurance-statistics-for-december-2022
10
.au/quarterly-private-health-insurance-statistics
Copyright©2023SocietyofActuariesResearchInstitute
13
Copyright©2023SocietyofActuariesResearchInstitute
Figure4
PRIVATEHEALTHINSURANCECOVERAGEFORYEARENDINGMARCH2016TOMARCH2023
70%
60%
50%
40%
30%
20%
10%
0%
PrivateHealthInsuranceCoverage
-55.6%55.2%546%539%541%548%55.0%
..53.2%
.
.
47.0%
46.3%45.5%44.6%43.8%
44.4%44.9%45.1%
2016
2017
2018
2019
2020
2021
2022
2023
——HospitalTreatment——GeneralTreatment
2.2.1TYPESOFPRODUCTS
Whileproductcoveragesarelargelysimilar,insurerstrytodistinguishthemselvesthroughdistributionchannelsandtargetedmarketingcampaigns.Forexample,theymayofferdifferentcoverpackages,suchassinglecover,couplescover,familycover,andsingleparentscover,allowingflexibilityovertheselectionofcoveragelevelstotarget
specificpolicyholdercohorts.Insurerscanincreasecompetitivenessbypartneringwithotherindustriestooffersignupbenefits,suchascashrebate,waiveofwaitingperiods,rewardsfrompartneredcompaniesandmore.
AssuggestedbyAPRAquarterlyprivatehealthinsurancemembershipandbenefitstatistics(seefigure5),themostpopulartotalhospitaltreatmentcoverisreducedcoverwithsomelifetimeexclusions,followedbyfullcover.
Figure5
TOTALNUMBEROFHOSPITALTREATMENTPOLICIESBYTYPEOFCOVERASOFDECEMBER2022
3,500,000
3,000,000
2,500,000
2,000,000
1,500,000
1,000,000
500,000
0
TotalHospitalTreatmentPolicies3,279,707
2,
125,983
327,103
73,922
FullCoverReducedCoverbut
NoLifetimeExclusions
ReducedCoverand
someLifetime
Exclusions
SomeLifetime
ExclusionsbutNo
ReducedCover
14
2.2.2MARKETSHARE
Figure6
MARKETSHAREASOF30JUNE2022
MarketShare
18.7%
27.5%
7.3%
9.4%
24.7%
12.4%
Medibank
BUPAHCF
NIB
HBF
Other
BasedonthePrivateHealthInsuranceOmbudsmanStateofTheHealthFundsReport2022,therearecurrently23openmembershipinsurersand11restrictedmembershipinsurers.TheAustralianPrivateHealthInsurancemarketisconsideredrelativelyconcentrated,withthetopfiveprivatehealthinsurersaccountingforover80%ofthe
marketsharebypremiums.Seefigure6formoreinformation.
15
Copyright©2023SocietyofActuariesResearchInstitute
Section3:Participants’ProfessionalBackgrounds
Forthisresearch,weinterviewed20participantsacrossawiderangeofcompaniesinAustralia.MostofthemareactuarieswithextensiveexperienceineitherLifeInsuranceorPrivateHealthInsuranceindustry.Afewparticipantshaveexperienceworkinginadjacentindustries,suchasPublicHealth,GeneralInsurance,andSuperannuation.
Inourresearch,16ofthe20participantshavemorethantenyearsofexperienceworkingintheindustry,andfourhave0-9yearsofexperience.
Figures7and8showthemarketsegmentandtypeoforganizationtheparticipantsareworkingin,respectively.Elevenofthe20participantshaveexperienceinLifeinsurance,sixhaveexperienceinPrivateHealthInsurance,whilethreehaveexperienceinadjacentindustries.MorethanhalfofthemworkforalargeinsurerinAustralia,threeworkforalargereinsurer,andtwoworkforaconsultingfirm.
Theparticipantsarecurrentlyinorhaveheldrolesatvarioussenioritylevels,includingChiefActuary,AppointedActuary,ChiefRiskOfficer,HeadofPricing,SeniorActuary,Actuary,andAnalyst.Theyhaveexperienceinvariouspracticeareas,suchaspricing,valuation,anddataanalytics.Manyparticipantshaveexperienceinmorethanonepracticearea.Thesearesummarizedinfigure9.
Figure7
PARTICIPANTS’EXPERIENCEBYMARKETSEGMENTS
ExperiencebyMarketSegments
3
11
6
LifeInsurance
PrivateHealthInsuranceOther
16
Copyright©2023SocietyofActuariesResearchInstitute
Figure8
TYPESOFORGANIZATIONPARTICIPANTSCURRENTLYWORKIN
TypeofOrganization
1
3
3
11
2
uSmallInsurerLargeInsurerConsulting
uGlobalReinsurerOther
Figure9
PARTICIPANTS’AREASOFEXPERIENCE(MULTIPLEEXPERIENCEAREASCOULDBESELECTEDFOREACHPARTICIPANT)
AreasofExperience
PracticeAreas
PricingValuation
Data
Research
ComplianceReserve
02468101214
NumberofParticipants
17
Section4:InterviewResponses
Theparticipantswereaskedquestionsregardingtheirviewsandexperiencewithalternativedatausage.The
interviewincludedbothmultiple-choiceandopen-endedquestionsandaskedforapplicableexamples.Thissectionofthereportsummarizestheinterviewresponsestothesequestions,whilesection5includesafewdetailedcase
studies.
4.1DEFINITIONANDTYPEOFALTERNATIVEDATA
TheinterviewstartedwithaskingparticipantstodefineAlternativeDataintheirownway.Thequestionnairethenprovidedthefollowingdefinition:“informationsourcesotherthanpolicyin-forceandunderwritingdata,”forthepurposeofthisresearch.Mostoftheparticipantsprovidedanaligningdefinition.Theyalsoprovidedadescriptionofalternativedataalongthelinesof“usuallyunstructured,notclientspecific,notusedasdirectinputinthe
modellingprocess,notfromtraditionalsources.”Seventeenoutof20participantsstatedthattheyhaveused
alternativedataintheirpractice.TheseparticipantsthenansweredthequestionregardingthetypeofAlternativeDataused.Themostusedtypewas“Publicnon-personaldata”
11
mentionedby11participants.Seefigure10formoreinformation.
Figure10
TYPESOFALTERNATIVEDATAUSEDBYPARTICIPANTSANDTYPESTHEYWOULDLIKETOHAVE(MULTIPLEOPTIONSCOULDBESELECTED)
TypesofAlternativeDatasets
12
10
8
6
4
2
0
11
10
666
3
2
Publicnon-personal
data
PublicpersonaldataNon-publicnon-
personaldata
Non-publicpersonaldata
CurrentlyUsingWouldLiketoUse
WhenaskedaboutthetypeofAlternativeDatathattheywouldliketouse,butthatwasnotyetavailable,10participantsexpressedinterestin“Non-publicpersonal”data,andsixin“Non-publicnon-personal”data.
4.2APPLICATIONOFALTERNATIVEDATA
WhenaskedabouttheapplicationofAlternativeDatausages,awiderangeofareaswereidentifiedbythe
participants.Themostmentionedareasincludedcustomere
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