2024商场地产中秋节国潮游园会（月夜观潮奇妙游主题）活动策划方案-57P

MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/月夜观潮奇妙游20242024中秋节国潮主题活动MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/20242024月满中秋星辉洒落寄相思，亘古不变是那一轮中秋明月下的温暖与希冀。中秋的那一轮明月中总是藏着独属于中国人的浪漫，在这样一个有着深厚文化底蕴又自带浪漫色彩的节日，怎样过才不辜负这样的月光？MID-AUTUMNFESTIVAL月夜观潮MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/20242024【国潮】是一种时尚符号××项目以年轻化的视角融入传统文化内涵，定制了一场关于中秋的奇妙之旅，当传统节日遇上新鲜潮流元素，一场更年轻化、符合客群“胃口”的国潮风格活动必将成为中秋活动的【顶流】。MID-AUTUMNFESTIVAL月夜观潮2024.09.17MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/2024一场融合好玩、好看、好吃的中秋奇妙游，有趣有料FUN肆玩。在月光下观月夜游，打卡中秋小游戏，玩月集章。体验古韵的手作雅艺，在各色市集中流连忘返，在一场探月盛典中用乐章感受古人的风雅潮流。月夜观潮奇妙游MID-AUTUMNFESTIVAL

2024MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/2024壹活动概述贰宣传策略叁活动主体肆执行细则月夜观潮奇妙游MID-AUTUMNFESTIVAL

2024MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/20242024繁华闹市·华灯初上活动概述01MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/20242024活动概述活动概述活动概述月夜观潮奇妙游MID-AUTUMNFESTIVAL

活动时间：09.15-09.17活动地点：地产项目营销中心/商业中心01.观月夜游02.玩月计划03.望月市集04.揽月盛典MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/20242024提升项目知名度结合中秋营销节点定制爆款活动，制造大量热点话题，提升项目热度，从而提升项目知名度。活动目标Mid-AutumnFestival融合年轻化客群偏爱的活动元素，用形式丰富玩法多样的活动“拿捏”年轻人的喜好，增强目标客群粘性。促进项目销售增强客群粘性借势活动热度，为营销中心聚集人气，进行销售转化。MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/2024202401·观月夜游玉兔观月、嫦娥赴月主题点、月下解谜、思念邮局、潮兔送福等打卡点的设置。传统文化与现代色彩的碰撞，更符合年轻化审美的国潮场景。提灯揽月，与你月下相逢，所念皆如所愿。MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/2024202402·玩月计划定制一系列的玩月打卡点，用打卡集章的形式完成中秋博饼、点茶、团扇手作、荷花灯祈福等活动。将传承千年的中秋节庆气氛渲染了出来。在这个传统的浪漫节日，尽情欢乐吧！MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/2024202403·望月市集在这里有中秋氛围满满的主题打卡点、手艺传人的古韵非遗手作、奇趣返古的国潮文创，还有烟火气十足的美食摊位。在浪漫的月色下，给客户多层次、更丰富的市集体验。MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/2024202404·揽月盛典通过《飞天探月舞》、《嫦娥乐剧》、《惊鸿舞》等古韵节目的演绎将观众从当代时空带到古代的中秋之夜，在指尖和琴弦一拨一动、演员的一颦一笑间，给观众带来一场别致的视听盛宴。MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/20242024繁华闹市·华灯初上宣传策略02MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/20242024预热海报发布定制活动主题海报，采用国潮设计风格，植入活动亮点元素碰撞设计海报投放于微博、小红书、微信朋友圈等平台，在活动前期预热发酵。月夜观潮奇妙游MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/20242024在营销楼宇间放置形态各异的玉兔营造节日氛围。通过新奇且壮观的视觉效果，吸引目标客群的关注，扩大活动的影响力。潮极玉兔闪现计划MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/20242024短视频宣发邀请达人在活动现场拍摄活动预热视频，通过活动场景以及活动内容更直观的诠释向目标客群种草，提升活动热度。月夜观潮奇妙游MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/20242024#把思念写在月球上#互动话题发布人有悲欢离合，月有阴晴圆缺。发布互动话题，【把思念写在月球上】客户在官方账号下评论，优质评论将被投到营销中心大屏上。September17thMID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/20242024繁华闹市·华灯初上活动主体03MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/2024月夜观潮奇妙游MID-AUTUMNFESTIVAL

01.潮极玉兔观月02.嫦娥赴月主题点03.中秋上上签04.月下解谜互动05.观月思念邮局06.潮兔送福1.观月夜游01.玩月签到集章02.中秋博饼大会03.民俗游乐场04.手作古韵点茶05.手作茶果子06.手作压花团扇07.荷花灯祈福2.玩月计划01.望月市集主题点02.市集摊位规划03.锦鲤鱼灯夜游04.望月文创摊位05.望月民俗摊位06.望月美食摊位3.望月市集01.揽月舞美设计02.童声祈福开场03.飞天探月舞蹈04.抢饼游戏挑战05.月下惊鸿舞06.中秋歌舞乐剧07.百人祈福夜游团4.揽月盛典2024MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/20242024ONE观月夜游MID-AUTUMNFESTIVALMID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/阶梯处设置玉兔望月小夜灯，在顶层设置透光的月灯，由舞蹈演员身着嫦娥服饰舞动中秋。在浪漫的月光下，重现传承千年的古韵传说。潮极玉兔观月20242024MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/2024一盏发光的玉兔灯点亮中秋的夜，中国人刻在骨子里的浪漫就是每个节日都有它独有的符号。月下赏灯，享受中式的浪漫！嫦娥赴月主题点2024MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/20242024定制中秋主题祈福墙，同时可在现场抽签以及写祈福卡片，不仅增加活动的互动性，活动的仪式感也从此刻开始。中秋上上签DP点MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/2024月下解谜互动猜灯谜是富有民族风格的一种民俗活动，在楼宇间布满五彩斑斓的灯谜。在灯光的照耀下夜晚也显得流光溢彩，客户行走在其间，尽情体验中秋节日氛围。2024MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/“月是故乡明”每逢佳节倍思亲。手写一封有爱的明信片和中秋礼品一起寄给远方的家人、朋友。观月思念邮局20242024MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/20242024潮兔送福安排工作人员穿着潮兔玩偶服装穿梭于活动现场，通过活泼的卡通形象营造欢乐的节日氛围。随机派发中秋小礼品，同时配合客户拍照并与客户进行互动。月夜观潮奇妙游MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/20242024TWO玩月计划MID-AUTUMNFESTIVALMID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/20242024玩月签到集章客户到场完成签到后领取游戏集章卡。活动现场共6个玩月游戏点位，包含民俗体验、民俗游戏以及手作雅艺，客户每到一个点位打卡获得一个盖章，集齐盖章即可获得伴手礼一份。September17thMID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/2024博饼是一项民间的娱乐性活动，通过轮流掷骰子的方式来确定所获奖品，奖品设置模仿科举制度，不同等级获得不同奖品，快来试试吧~中秋博饼大会2024MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/在这里一次性体验投壶、蹴鞠、捶丸、等民俗游戏，让参与者可以感受到古人丰富的文娱生活，感受民俗乐趣。民俗游乐场20242024MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/以点茶为名，共叙宋代风雅。煎水、择茶、调膏、点汤、击拂，在茶艺老师的指导下，亲手体验这一盏跨越千年的茶。手作古韵点茶20242024MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/20242024茶果子，一般在饮茶时搭配食用，最早用于皇宫盛宴招待，搭配茶饮更是相得益彰。恰逢中秋之时，做一席荷花糕，千年宋韵，风雅由心。手作茶果子MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/2024团扇轻摇，美人袅袅。拈一把团扇在手，清风配花香古韵摇曳。让手作疗愈身心，在花叶之间体验自然古风之美。手作压花团扇2024MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/2024FESTIVALMID-AUTUMN“为你明灯三千，为你花开满城。”与重要的人一起写美好祈愿在月圆之夜点亮荷花灯。荷花灯祈福2024MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/20242024THREE望月市集MID-AUTUMNFESTIVALMID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/2024望月市集主题点中秋，承载着嫦娥奔月的浪漫传说。在活动现场打造发光月亮和玉兔的场景，更立体化的节日元素渲染活动氛围，必将成为热门打卡点。2024MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/2024FESTIVALMID-AUTUMN交错的花灯和鲤鱼灯布满市集，中秋的氛围感满溢出来。打造一条包含了文创、非遗、游戏、小吃等各类摊位的国潮市集。望月市集规划2024MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/20242024锦鲤鱼灯夜游华灯初上，超大的锦鲤鱼灯巡游，将中秋的节日氛围拉满！载歌载舞的夜游团，溯流而上，在中秋节带你穿越时空！月夜观潮奇妙游MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/20242024望月文创摊位展现古人的美学，传统元素与新潮设计的碰撞。别有一番韵味，是藏在节日里的中式浪漫。月夜观潮奇妙游MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/2024古韵游戏与新兴运动相结合的游戏摊位。月饼叠叠乐、赴月飞盘等不一样的游戏体验，可谓是门庭若市，热闹非凡。望月游戏摊位2024MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/20242024望月民俗摊位传统糖画、非遗面人、古风香囊、点翠技艺、掐丝珐琅、手作花灯，感受传统手工的魅力，这份独属于中国人的时光手作。September17thMID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/2024不管是街边神店、还是网红美食统统都把他们搬进市集。享受一场舌尖上的美食之旅。望月美食摊位2024MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/20242024FOUR揽月盛典MID-AUTUMNFESTIVALMID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/20242024在中秋节当天办一场探月盛典，月圆造型与古诗词，在一笔一划间，素笔勾勒，尽显浓浓古韵，在圆月之下再现千年盛世舞乐景象。揽月舞美设计MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/20242024童声祈福开场国风少年为盛典开场，探趣千年古韵。身着汉服的童声团齐声朗诵古诗词，带现场观众穿越时空隧道，领略历史底蕴的厚重。September17thMID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/中秋限定版舞蹈，国风舞蹈演绎江山明月，翩翩起舞赋美雅韵东方！让中秋的千年传承在新时代“流动”起来！飞天探月舞蹈20242024MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/20242024抢饼游戏挑战十二人参与挑战，两两一组面对面站立。在主持人喊开始后，先抢到月饼的晋级下轮挑战。最后获得第一名的客户将获得月饼礼盒一份。共进行三轮游戏挑战。月夜观潮奇妙游MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/20242024月下惊鸿舞翩若惊鸿，婉若游龙。将深厚的古文化以蕴意丰富的舞美呈现出来，将古典诗词韵味之美发挥极致的视听盛宴。September17thMID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/20242024用唯美的国风歌舞表演重现嫦娥奔月乐剧。客户在观看表演的同时还可以与嫦娥仙子互动，将客户带回那个遥远又充满古韵的年代。中秋歌舞乐剧MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/2024百人祈福夜游团纵观唐诗三百首，似乎诗人笔下的盛世，总有繁华灯会这一景，在中秋佳节之际，由百人夜游团着一袭华袍，提上花灯巡游，演绎穿越千年之盛世。2024MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/20242024繁华闹市·华灯初上执行细则04MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNF