全球斋月Ramadan消费情况分析报告-外文版培训课件

POLITICS

&

SOCIETYRamadanCHAPTER

01ObservationofRamadanLengthoffastingforRamadanforMuslimsworldwideonMarch25th,2024,byselectedcountries(inhours)FastinghoursforMuslimsworldwideduringRamadanbyselectedlocationsin2024Fastingtimeinhoursandminutes0246810121416OsloLondon15.1514.1113.5713.4IstanbulParisNewYorkLahore13.3813.3813.3MeccaKualaLumpurDar-es-SalaamMelbourne13.1613.1313.254Description:MuslimsresidinginOslo,NorwaywillbefastinginthemiddleofthemonthofRamadanforatotalof15hoursand15minutes,betweenthetimesof3:30amand6:45pm.DuringtheIslamicholymonthofRamadan,observingMuslimsworldwideabstainfromeating,drinking,smoking,andsexualactivitiesfromsunrisetosunset.ReadmoreNote(s):Worldwide;March11thtoApril10th,2024Source(s):IslamicFinder;OneClickRetailShareofMuslimsincreasingtheirtimespentonactivitiesduringRamadanintheMiddleEastin2022MuslimsincreasingtheirtimespentonactivitiesduringRamadanMiddleEast2022Shareofrespondents30%0%10%20%40%50%60%70%80%UsingmymobiledeviceUsingmessagingappsUsingsocialmedia74%73%73%WatchingvideosonlineWatchingTV65%63%ReadingnewspapersandcataloguesListeningtotheradio45%35%5Description:AccordingtoasurveyconductedinselectedMiddleEasterncountriesinFebruarytoMarch2022,74percentoftheMuslimrespondents,statedthattheyspentmoretimeonusingmobiledevicesduringRamadancomparedtothepreviousyear.Ontheotherhand,73percentoftherespondentsincreasedtheirtimespentonusingmessagingappsandsocialmedia.ReadmoreNote(s):Iraq,Jordan,Lebanon,SaudiArabia,UnitedArabEmirates,MENA;February25toMarch6,2022;2871respondents;18-45years;amongadultMuslimrespondentsSource(s):TGMResearchShareofMuslimsplanningtofastduringRamadanintheMiddleEastin2022,bycountryMuslimsplanningtofastduringRamadanintheMiddleEast2022,bycountryShareofrespondents50%

60%0%10%20%30%40%70%80%90%100%99.9%110%IraqJordan99.5%99.4%99.9%99.8%99.7%LebanonSaudiArabiaUAERegiontotal6Description:AccordingtoasurveyconductedinselectedMiddleEasterncountriesinFebruarytoMarch2022,99.9percentoftheMuslimrespondentslivinginIraqstatedthattheywereplanningtofastduringtheupcomingRamadanin2022.Incomparison,around99.4percentofMuslimsresidinginLebanonplannedtofastduringRamadanin2022.ReadmoreNote(s):Iraq,Jordan,Lebanon,SaudiArabia,UnitedArabEmirates,MENA;February25toMarch6,2022;2871respondents;18-45years;amongadultMuslimrespondentsSource(s):TGMResearchNumberofpeopleworldwidecelebratingRamadanin2023,byregion(inmillions)NumberofpeopleworldwidecelebratingRamadan2023byregionNumberofpeopleinmillions60002004008001,0001,2001,209.491,400Asia-PacificMENA421.77Sub-SaharanAfricaEurope394.1545.73NorthAmerica

4.37LatinAmerica-Caribbean

0.767/statistics/1112149/worldwide-number-of-people-celebrating-ramadan-by-regionMorethan1.2billionMuslimsfromtheAsiaPacificregionwillbecelebratingRamadanin2023.DuringtheIslamicholymonthofRamadan,observingMuslimsworldwideabstainfromeating,drinking,smokingandsexualactivitiesfromdawntodusk.ReadmoreNote(s):Worldwide;2023Source(s):ShareofpopulationcelebratingRamadanworldwidein2023,byregionShareofpopulationcelebratingRamadanworldwide2023byregionShareofpopulation0%10%20%30%40%50%60%70%80%90%100%MENASub-SaharanAfricaAsia-Pacific92.8%32.9%26.3%Europe6.2%NorthAmerica1.2%LatinAmerica-Caribbean

0.1%8Description:Asof2023,92.8percentofthepopulationworldwidecelebratedRamadanintheMiddleEastandNorthAfrica.DuringtheIslamicholymonthofRamadan,observingMuslimsworldwideabstainfromeating,drinking,smokingandsexualactivitiesfromdawntodusk.ReadmoreNote(s):Worldwide;2023Source(s):PewResearchCenter;CHAPTER

02LifestyleShareofMuslimrespondentsfromtheMiddleEastandNorthAfricathatincreasereligiousactivitiesduringRamadanin2022RespondentsfromMENAthatwillincreasereligiousactivitiesduringRamadan2022100%90%80%70%60%50%40%30%20%10%0%95%92%91%89%Givemoney/foodtopeoplewhoneeditIncreasethefrequencyofprayingListen/readmoreQuranandreligiouscontentGotomosquemoreoften10Description:Accordingofasurveyin2022,95percentofMuslimrespondentsfromtheMiddleEastandNorthAfricastated,thattheywillgivemoneyand/orfoodtopeopleduringtheMonthofRamadan.Thiswasfollowedby93percentofrespondentsstatingthattheyincreasethefrequencyofprayersduringRamadan.ReadmoreNote(s):SaudiArabia,UnitedArabEmirates,Egypt,MENA;EndApril2022(lastweekofRamadan);1,500respondents;15yearsandolderSource(s):IpsosShareofMuslimrespondentsfromSaudiArabiathatincreasereligiousactivitiesduringRamadanin2022SaudiArabianrespondentsthatwillincreasereligiousactivitiesduringRamadan2022120%96%100%80%60%40%20%0%94%93%91%Givemoney/foodtopeoplewhoneeditListen/readmoreQuranandreligiouscontentIncresethefrequencyofprayingGotomosquemoreoften11Description:Accordingofasurveyin2022,96percentofMuslimrespondentsfromSaudiArabiastated,thattheywillgivemoneyand/orfoodtopeopleduringtheMonthofRamadan.Thiswasfollowedby94percentofrespondentsstatingthattheylistenorreadmoreQuranandreligiouscontent.ReadmoreNote(s):Africa,SaudiArabia,MENA;EndApril2022(lastweekofRamadan);500respondents;15yearsandolderSource(s):IpsosShareofMuslimrespondentsfromtheUnitedArabEmiratesthatincreasereligiousactivitiesduringRamadanin2022RespondentsthatwillincreasereligiousactivitiesinUAEduringRamadan2022100%93%92%88%88%90%80%70%60%50%40%30%20%10%0%IncreasethefrequencyofprayingGivemoney/foodtopeoplewhoneeditListen/readmoreQuranandreligiouscontentGotomorquemoreoften12Description:Accordingofasurveyin2022,92percentofMuslimrespondentsfromSaudiArabiastated,thattheywillgivemoneyand/orfoodtopeopleduringtheMonthofRamadan.Atthesametime,93percentofrespondentsstatingthattheyincreasethefrequencyofprayersduringRamadan.ReadmoreNote(s):UnitedArabEmirates,MENA;EndApril2022(lastweekofRamadan);500respondents;15yearsandolderSource(s):IpsosDistributionofexpenditureofrespondent'sinSaudiArabiaduringRamadan2022,bycategory(inSaudiRiyal)*Distributionofexpenditureofrespondent'sinSaudiArabiaduringRamadan2022,3,5003,157.93,0002,5002,0001,5001,256.6960.81,0005000764.2755.3728.4481.5TravelElectronicsFashionitemsGamingproductsHomeitemsFood&groceriesBeautyproducts13Description:Accordingofasurveyin2022,respondentsfromSaudiArabiaplannedtospend3,157.9SaudiRiyalontravelduringthemonthofRamadan.Thiswasfollowedby1,256.6SaudiRiyalonelectronicsduringthemonthofRamadan.

ReadmoreNote(s):SaudiArabia,MENA;EndApril2022(lastweekofRamadan);500respondents;15yearsandolder;*1SAR(SaudiRiyal)equalsapproximately0.27U.S.dollarsand0.25euros(asofFebruary2024).

ReadmoreSource(s):IpsosDistributionofexpenditureofrespondent'sintheUnitedArabEmiratesduringRamadan2022,bycategory(inUnitedArabEmiratesDirham)*Distributionofexpenditureofrespondent'sinUAEduringRamadan2022,3,0002,723.72,5002,0001,5001,00050001,359.81,205.8903.9850.5753.1516.9TravelElectronicsFashionitemsGamingproductsHomeitemsFood&groceriesBeautyproducts14Description:Accordingofasurveyin2022,respondentsfromtheUnitedArabEmiratesplannedtospend2,723.7UnitedArabEmiratesDirhamontravelduringthemonthofRamadan.Thiswasfollowedby1,359.8UnitedArabEmiratesDirhamonelectronicsduringthemonthofRamadan.ReadmoreNote(s):SaudiArabia,MENA;EndApril2022(lastweekofRamadan);500respondents;15yearsandolder;*1AED(UnitedArabEmiratesDirham)equalsapproximately0.27U.S.dollarsand0.25euros(asofFebruary2024).

ReadmoreSource(s):IpsosCHAPTER

03FoodandeatinghabitsVolumeofdatesproducedforRamadanintheMiddleEastandNorthAfricain2023,bycountry(inmillionmetrictons)VolumeofdatesproducedforRamadaninMENA2023bycountryVolumeinmillionmetrictons0.00.20.40.60.81.01.21.41.61.8EgyptSaudiArabiaIran1.71.51.3Algeria1.2Iraq0.74Pakistan0.54Sudan0.47Oman0.37UnitedArabEmiratesTunesia0.320.3316Description:ForRamadan2023,around1.7millionmetrictonsofdateswereproducedinEgypt.Traditionally,MuslimsworldwideeatadateandhaveasipofwateraftersunsetduringthemonthofRamadantobreaktheirfast.Globallyaroundninemillionmetrictonesofdatesareproducedeveryyear.ReadmoreNote(s):Pakistan,MENA;2023Source(s):AlJazeera;TridgeBlogPreferencesofrespondentsfromtheMiddleEastandNorthAfricaonlocationsofbreakingtheirfastduringRamadanin2022RespondentsfromMENApreferenceofIftarlocationduringRamadan2022EatingoutforIftar30%HavingIftarathome70%17Description:Accordingofasurveyin2022,70percentofMuslimrespondentsfromtheMiddleEastandNorthAfricabroketheirfastathome.30percentofrespondentshadtheirIftarmealoutsideoftheirhomeduringRamadan.

ReadmoreNote(s):SaudiArabia,UnitedArabEmirates,Egypt,MENA;EndApril2022(lastweekofRamadan);1,500respondents;15yearsandolderSource(s):IpsosPreferencesofrespondentsfromSaudiArabiaonlocationsofbreakingtheirfastduringRamadanin2022RespondentsfromSaudiArabiapreferenceofIftarlocationduringRamadan202250%46%45%40%35%30%25%20%15%10%5%33%0%EatingmoreathomeEatingoutmoreforIftar18Description:Accordingofasurveyin2022,46percentofrespondentsfromSaudiArabiastated,theywanttoeatmoreathomeduringRamadan.33percentofrespondentshadtheirIftarmoremealoutsideoftheirhomeduringRamadan.

ReadmoreNote(s):SaudiArabia,MENA;EndApril2022(lastweekofRamadan);500respondents;15yearsandolderSource(s):IpsosPreferencesofrespondentsfromtheUnitedArabEmiratesonlocationsofbreakingtheirfastduringRamadanin2022RespondentsfromUAEpreferenceofIftarlocationduringRamadan202250%44%45%40%35%30%25%20%15%10%5%31%0%EatingmoreathomeEatingoutmoreforIftar19Description:Accordingofasurveyin2022,44percentofrespondentsfromtheUnitedArabEmiratesstated,theywanttoeatmoreathomeduringRamadan.31percentofrespondentshadtheirIftarmoremealoutsideoftheirhomeduringRamadan.

ReadmoreNote(s):UnitedArabEmirates,MENA;EndApril2022(lastweekofRamadan);500respondents;15yearsandolderSource(s):IpsosPreferencesofrespondentsfromSaudiArabiaforfoodordersduringRamadanin2022,bymealtime*RespondentsfromSaudiArabiapreferredfoodorderduringRamadan2022,bymealtime50%45%40%35%30%25%20%15%10%5%43%29%28%0%OrderforBothMainlyorderforIftarMainlyorderforSuhoor20Description:Accordingofasurveyin2022,43percentofrespondentsfromSaudiArabiaorderedfoodforSuhoorandIftarduringRamadan.55percentofrespondentsfromSaudiArabiaorderedfastfoodduringRamadan.

ReadmoreNote(s):SaudiArabia,MENA;EndApril2022(lastweekofRamadan);500respondents;15yearsandolderSource(s):IpsosPreferencesofrespondentsfromUAEforfoodordersduringRamadanin2022,bymealtime*RespondentsfromUAEpreferredfoodorderduringRamadan2022,bymealtime50%46%45%40%35%30%25%20%15%10%5%37%18%0%MainlyorderforIftarMainlyorderforSuhoorOrderforBoth21Description:Accordingofasurveyin2022,37percentofrespondentsfromtheUnitedArabEmiratesorderedfoodforSuhoorandIftarduringRamadan.46percentofrespondentsfromtheUAEorderedfastfoodduringRamadan.

ReadmoreNote(s):UnitedArabEmirates,MENA;EndApril2022(lastweekofRamadan);500respondents;15yearsandolderSource(s):IpsosPreferencesofrespondentsfromtheUnitedArabEmiratesforfoodordersduringRamadanin2022,bytypeRespondentsfromUAEpreferredfoodorderduringRamadan2022,bytype60%52%48%50%40%30%20%10%0%42%41%40%38%30%28%FastfoodDessertsHealthymealsFruitsTraditionArabfood

TraditionalfoodfromhomecountrySoups/startersFoodlowinsalt22Description:Accordingofasurveyin2022,52percentofrespondentsfromtheUnitedArabEmiratesorderedfastfoodduringRamadan.48percentofrespondentsfromtheUAEordereddessertsduringRamadan.

ReadmoreNote(s):UnitedArabEmirates,MENA;EndApril2022(lastweekofRamadan);500respondents;15yearsandolderSource(s):IpsosPreferencesofrespondentsfromSaudiArabiaforfoodordersduringRamadanin2022,bytypeRespondentsfromSaudiArabiapreferredfoodorderduringRamadan2022,bytype60%55%49%48%50%40%30%20%10%0%47%41%41%35%30%FastfoodDessertsHealthymeals

TraditionArabfoodFruitsSoups/startersTraditionalfoodfromhomecountryFoodthatislowsalt23Description:Accordingofasurveyin2022,55percentofrespondentsfromSaudiArabiaorderedfastfoodduringRamadan.49percentofrespondentsfromSaudiArabiaordereddessertsduringRamadan.

ReadmoreNote(s):SaudiArabia,MENA;EndApril2022(lastweekofRamadan);500respondents;15yearsandolderSource(s):IpsosPreferencesofrespondentsfromtheMiddleEastandNorthAfricaforgroceryshoppingduringRamadanin2022RespondentsfromMENApreferenceforgroceryshoppingduringRamadan202260%56%50%40%30%20%10%0%43%32%12%BuyonlineandinstoreIncreaseonlinegroceryappusageBuygroceriesinstoreBuygroceriesonline24/statistics/1451386/mena-share-of-respondents-grocery-shopping-preference-during-ramadanAccordingofasurveyin2022,56percentofMuslimrespondentsfromtheMiddleEastandNorthAfricawilldotheirshoppingonlineandinstoreduringRamadan.43percentofrespondentswillincreasetheusageofonlinegroceryappsduringRamadan.ReadmoreNote(s):SaudiArabia,UnitedArabEmirates,Egypt,MENA;EndApril2022(lastweekofRamadan);1,500respondents;15yearsandolderSource(s):IpsosPreferencesofrespondentsfromSaudiArabiaforgroceryshoppingduringRamadanin2022RespondentsfromSaudiArabiapreferenceforgroceryshoppingduringRamadan202260%50%40%30%20%10%0%57%46%30%12%BuyonlineandinstoreBuygroceriesinstoreBuygroceriesonlineIncreaseonlinegroceryappusage25Description:Accordingofasurveyin2022,57percentofrespondentsfromSaudiArabiawilldotheirshoppingonlineandinstoreduringRamadan.46percentofrespondentswillincreasetheusageofonlinegroceryappsduringRamadan.

ReadmoreNote(s):SaudiArabia,MENA;EndApril2022(lastweekofRamadan);500respondents;15yearsandolderSource(s):IpsosPreferencesofrespondentsfromtheUnitedArabEmiratesforgroceryshoppingduringRamadanin2022RespondentsfromUAEpreferenceforgroceryshoppingduringRamadan202270%62%60%50%44%40%30%20%10%0%26%12%BuyonlineandinstoreIncreaseonlinegroceryappusageBuygroceriesinstoreBuygroceriesonline26Description:Accordingofasurveyin2022,62percentofrespondentsfromtheUnitedArabEmirateswilldotheirshoppingonlineandinstoreduringRamadan.44percentofrespondentswillincreasetheusageofonlinegroceryappsduringRamadan.

ReadmoreNote(s):UnitedArabEmirates,MENA;EndApril2022(lastweekofRamadan);500respondents;15yearsandolderSource(s):IpsosCHAPTER

04ShoppingandconsumerbehaviorValueofretailsalesintheMiddleEastandNorthAfricaduringthemonthofRamadanfrom2019to2022andforecastedfor2023(inbillionU.S.dollars)ValueofretailsalesMENAduringRamadan2019-2023706661605040302010057484620192020202120222023*28Description:Accordingtoforecastsfor2023,thevalueofretailsalesduringthemonthofRamadanintheMiddleEastandNorthAfricawasaround66billionU.S.dollars.Thisamountstoaanincreaseofninepercentinretailsalessince2019.

ReadmoreNote(s):MENA;2019to2022;*Forecasted.ReadmoreSource(s):C;RedseerForecasteddistributionofretailsalesbetweentheMiddleEastandNorthAfricaregionandtheSoutheastAsianregionduringthemonthofRamadan2023DistributionofretailsalesinMENAandSEAduringRamadan2023MiddleEastandNorthAfrica46%SoutheastAsia54%29Description:Accordingtoforecastsfor2023,thevalueofretailsalesduringthemonthofRamadanintheMiddleEastandNorthAfricaaswelltheSoutheastAsiawasaround144billionU.S.dollars.46percentoftheretailsalesvaluewasforecastedtobegeneratedintheMiddleEastandNorthAfrica.ReadmoreNote(s):APAC,MENA;2023Source(s):RedseerMotivationofrespondentsfromSaudiArabiatoshopduringRamadanin2022RespondentsfromSaudiArabiamotivationtoshopduringRamadan202230%25%25%20%15%10%5%20%13%10%10%7%6%6%3%0%AttractiveTohostguests

Tobuygiftfor

WideVarietyof

TobuyhomeAvailabilityofFreedelivery&

Easyreturn&installation

exchangepolicyEasypaymentoptionspromotions&

foriftar&suhoordiscountseidproductsimrpovement

limitiededitionproductsproducts30Description:Accordingofasurveyin2022,aquarterofrespondentsfromSaudiArabiastated,thattheirmainmotivationtoshopduringRamadanwereattractivedealsanddiscounts.AfirthofrespondentsstatedhostingguestsforIftarandsuhoorastheirmainmotivationtoshopduringRamadan.ReadmoreNote(s):SaudiArabia,MENA;EndApril2022(lastweekofRamadan);500respondents;15yearsandolderSource(s):IpsosShareofrespondent'sshoppinginSaudiArabiaduringRamadan2022,bycategoryShareofrespondent'sshoppinginSaudiArabiaduringRamadan2022,bycategory40%35%30%25%20%15%10%5%38%34%32%31%28%23%12%0%Food&groceriesEletronicsHomeitemsFashionitemsBeautyproductsTravelGamingproducts31Description:Accordingofasurveyin2022,38percentofrespondentsfromSaudiArabiapurchasedfoodandgroceriesduringRamadan.Thiswasfollowedby34percentofSaudirespondentspurchasedelectronicsduringRamadan.

ReadmoreNote(s):SaudiArabia,MENA;EndApril2022(lastweekofRamadan);500respondents;15yearsandolderSource(s):IpsosMotivationofrespondentsfromtheUnitedArabEmiratestoshopduringRamadanin2022RespondentsfromUAEmotivationtoshopduringRamadan202225%22%20%20%15%10%5%18%10%8%6%5%5%5%0%Attractivepromotions&discountsTobuygiftfor

Tohostguests

Widevarietyof

AvailabilityofFreedelivery&

Easyreturn&installation

exchangepolicyEasypaymentoptionsTobuyhomeimrpovementproductseidforiftar&suhoorproductslimitiededitionproducts32Description:Accordingofasurveyin2022,22percentofrespondentsfromtheUnitedArabEmiratesstated,thattheirmainmotivationtoshopduringRamadanwereattractivedealsanddiscounts.18percentofrespondentsstatedhostingguestsforIftarandsuhoorastheirmainmotivationtoshopduringRamadan.ReadmoreNote(s):UnitedArabEmirates,MENA;EndApril2022(lastweekofRamadan);500respondents;15yearsandolderSource(s):IpsosShareofrespondent'sshoppingintheUnitedArabEmiratesduringRamadan2022,bycategoryShareofrespondent'sshoppinginUAEduringRamadan2022,bycategory45%40%40%35%30%25%20%15%10%5%33%33%30%25%24%15%0%Food&groceriesElectronicsHomeitemsFashionitemsBeautyproductsTravelGamingproducts33Description:Accordingtoasurveyin2022,40percentofrespondentsfromtheUAEpurchasedfoodandgroceriesduringRamadan.Thiswasfollowedby33percentofUAErespondentspurchasedelectronicsduringRamadan.

ReadmoreNote(s):UnitedArabEmirates,MENA;EndApril2022(lastweekofRamadan);500respondents;15yearsandolderSource(s):IpsosCHAPTER

05MediaconsumptionduringRamadanRespondent'saveragetimeviewedofTVinSaudiArabiaduringandoutsideofRamadanin2022(inhoursandminutes)Respondent'sATVofTVinSaudiArabiaduringandoutsideofRamadan202265.235.07543210RamadanNon-Ramadan35Description:Accordingtoasurveyin2022,respondentsfromSaudiArabiawatchedonaveragefivehoursand23minutesduringthemonthofRamadan.OutsidethemonthofRamadan,theaveragetimeviewingTVforrespondentsfromSaudiArabiawasfivehoursandsevenminutes.ReadmoreNote(s):SaudiArabia,MENA;EndApril2022(lastweekofRamadan);500respondents;15yearsandolderSource(s):IpsosRespondent'saveragetimeviewedofTVintheUnitedArabEmiratesduringandoutsideofRamadanin2022(inhoursandminutes)Respondent'sATVofTVinUAEduringandoutsideofRamadan20225.04.44.54.03.53.02.52.01.51.00.50.04.02RamadanNon-Ramadan36Description:Accordingofasurveyin2022,respondentsfromtheUnitedArabEmirateswatchedonaveragefourhoursand40minutesduringthemonthofRamadan.OutsideidtheMonthofRamadan,theaveragetimeviewedTVforrespondentsfromUAEwasfourhoursandtwominutes.ReadmoreNote(s):UnitedArabEmirates,MENA;EndApril2022(lastweekofRamadan);500respondents;15yearsandolderSource(s):IpsosDistributionofrespondent'sstreamingpreferenceintheUnitedArabEmiratesduringRamadan2022,byplatformDistributionofstreamingpreferenceinUAEduringRamadan2022,byplatform70%65%60%50%40%30%20%10%0%46%28%21%21%20%19%NetflixAmazonPrimeShahidVIPDisney+AppleTV+OSN+StarzPlay37Description:Accordingofasurveyin2022,65percentofrespondentsfromtheUnitedArabEmiratesstreamedNetflixduringRamadan.ThiswasfollowedbyAmazonPrime,whichwasstreamedby46percentofrespondentsintheUAE.

ReadmoreNote(s):UnitedArabEmirates,MENA;EndApril2022(lastweekofRamadan);500respondents;15yearsandolderSource(s):IpsosDistributionofrespondent'sstreamingpreferenceinSaudiArabiaduringRamadan2022,byplatformDistributionofstreamingpreferenceinSaudiArabiaduringRamadan2022,byplatform60%52%50%40%30%20%10%0%47%31%28%26%22%22%ShahidVIPNetflixJawwyTVbeINConnectAmazonPrimeStarzPlayAppleTV+38Description:Accordingofasurveyin2022,52percentofrespondentsfromSaudiArabiastreamedShahidVIPduringRamadan.ThiswasfollowedbyNetflix,whichwasstreamedby47percentofrespondentsinSaudiArabia.

ReadmoreNote(s):SaudiArabia,MENA;EndApril2022(lastweekofRamadan);500respondents;15yearsandolderSource(s):IpsosDistributionofrespondent'sSVODconsumptioninSaudiArabiaduringRamadan2022,bygenreDistributionofSVODconsumptioninSaudiArabiaduringRamadan2022,bygenre60%49%50%40%30%20%10%0%38%29%28%26%24%23%ArabicseriesReligiouscontentSportsKidscontentArabicmoviesDocumentariesNewsandcurrentaffairs39/statistics/1454098/saudi-arabia-distribution-of-respondents-svod-co