日本奢侈品行业市场前景及投资研究报告-外文版培训课件爱马仕

INDUSTRIES

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MARKETSLuxurygoodsinJapanCHAPTER

01OverviewValueofthepersonalluxurygoodsmarketworldwidefrom1996to2022(inbillioneuros)Valueoftheglobalpersonalluxurygoodsmarket1996-20224003503002502001501005001996

1997

1998

1999

2000

2001

2002

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2004

2005

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2022Year3Description:Thisstatisticshowsthevalueofthepersonalluxurygoodsmarketworldwidefrom1996to2022.In2022,thevalueofthepersonalluxurygoodsmarketworldwidewasestimatedtobe353billioneuros.

ReadmoreNote(s):Worldwide;1996to2022Source(s):Bain&Company;FondazioneAltagammaRevenueofluxurygoodsintheAsia-Pacificregionin2023,bycountry(inmillionU.S.dollars)RevenueofluxurygoodsmarketinAsia-Pacificregion2023,bycountry60,00053,609.6850,00040,00030,485.2430,00020,00014,438.8810,00007,738.987,042.61

6,730.114,638.934,066.971,891.09

1,738.471,353.18

1,176.47957.23Vietnam

Pakistan500.19ChinaJapan

HongKong

IndiaAustraliaSouthKoreaThailand

Singapore

Malaysia

Indonesia

Philippines

NewZealand4Description:Comparingthe14selectedregionsregardingtherevenueintheluxurygoodsmarket,Chinaisleadingtheranking(53.6billionU.S.dollars)andisfollowedbyJapanwith30.5billionU.S.dollars.AttheotherendofthespectrumisPakistanwith500.19millionU.S.dollars,indicatingadifferenceof53.1billionU.S.dollarstoChina.ReadmoreNote(s):Australia,China,HongKong,India,Indonesia,Japan,SouthKorea,Malaysia,NewZealand,Pakistan,Philippines,Singapore,Vietnam,Thailand;Jan1sttoDec31st2023Source(s):ConsumerMarketInsightsShareofJapanintheglobalpersonalluxurygoodsmarketfrom2019to2022withanestimatefor2023Japan'sshareinthegloballuxurygoodsmarket2019-20239%8%8%8%7%6%5%4%3%2%1%0%7%7%2019202120222023*5Description:Japantookasevenpercentshareoftheglobalpersonalluxurygoodsmarketin2022,withestimatesexpectingaslightgrowthtoeightpercentinthefollowingyear.WhileJapanwasthelargestluxurygoodsmarketinAsiainthepast,itwasovertakenbyChina,whichhadgrowntoarounddoublethesize.ReadmoreNote(s):Worldwide,Japan;2019to2023;*Estimate.ReadmoreSource(s):Bain&CompanySalesvalueofluxurygoodsoftheleadingJapanesecompaniesinfiscalyear2022(inbillionU.S.dollars)LuxurygoodssalesofmajorJapanesecompaniesFY2022SalesinbillionU.S.dollars2013456ShiseidoCompany,Limited*KoséCorporation5.361.79OnwardHoldingsCo.,Ltd.*PolaOrbisHoldingsInc.LookHoldingsIncorporatedSanyoShokaiLtd.1.110.940.410.356Description:Infiscalyear2022,ShiseidoCompany,Limitedwasestimatedtohavegeneratedsalesof5.36billionU.S.dollarsfromluxurygoods,makingitthelargestJapaneseluxurycompany.Shiseidooperatesintheprestigebeautysegment,competingagainstKoséCorporationandPolaOrbisHoldings,amongothers.ReadmoreNote(s):Japan;fiscalyear2022;thefiscalyearranfromJanuary1toDecember31ofthestatedyear;*Estimates.100Japaneseyenequal0.64U.S.dollarsor0.6eurosasofMay2024.Valueshavebeenrounded.

ReadmoreSource(s):DeloitteImportanceofluxury/premiumproductsbycategoryinJapanasofMarch2024Importanceofluxury/premiumproductsbycategoryinJapan2024Shareofrespondents5%

10%0%15%20%25%30%35%40%45%Smartphones16%Accessories14%Householdappliances13%PCs/laptops13%13%ShoesBags&luggage12%Cars,motorcycles,bicycles12%12%ClothingAlcoholicdrinks(onlyshowntorespondentsoflegaldrinkingage)Cosmetics&bodycare8%8%8%8%Furniture&householdgoodsTV&HiFiFood&non-alcoholicdrinks7%7Description:16percentofJapaneserespondentsansweroursurveyon"Importanceofluxury/premiumproductsbycategory"with"Smartphones".Thesurveywasconductedin2024,among2,029consumers.

ReadmoreNote(s):Japan;April2023toMarch2024;2029respondents;18-64yearsSource(s):ConsumerInsightsCHAPTER

02MarketsegmentsRevenueinthePrestigeCosmetics&FragrancesmarketfordifferentsegmentsJapanfrom2018to2028(inmillionU.S.dollars)RevenueinthePrestigeCosmetics&FragrancesmarketJapan2018-2028PrestigeSkinCarePrestigeCosmeticsPrestigeFragrances16,00014,00012,00010,0008,0006,0004,0002,0000201820192020202120222023202420252026202720289Description:Therevenueisforecasttoexperiencesignificantgrowthinallsegmentsin2028.Aspartofthepositivetrend,theindicatorreachesthemaximumvalueforallthreedifferentsegmentsattheendofthecomparisonperiod.ParticularlynoteworthyisthesegmentPrestigeSkinCare,whichhasthehighestvalueof8.2billionU.S.dollars.ReadmoreNote(s):JapanSource(s):MarketInsightsRevenueintheluxuryfashionsegmentoftheluxurygoodsmarketJapanfrom2018to2028(inbillionU.S.dollars)RevenueintheluxuryfashionsegmentoftheluxurygoodsmarketJapan2018-20281210864202018201920202021202220232024202520262027202810Description:Therevenueinthe'LuxuryFashion'segmentoftheluxurygoodsmarketinJapanwasforecasttocontinuouslyincreasebetween2024and2028byintotal1.6billionU.S.dollars(+17.52percent).Afterthesixthconsecutiveincreasingyear,theindicatorisestimatedtoreach10.72billionU.S.dollarsandthereforeanewpeakin2028.ReadmoreNote(s):Japan;2018to2028Source(s):MarketInsightsRevenueintheluxuryleathergoodssegmentoftheluxurygoodsmarketJapanfrom2018to2028(inbillionU.S.dollars)RevenueintheluxuryleathergoodssegmentJapan2018-20281098765432102018201920202021202220232024202520262027202811Description:Therevenueinthe'LuxuryLeatherGoods'segmentoftheluxurygoodsmarketinJapanwasforecasttocontinuouslyincreasebetween2024and2028byintotal1.6billionU.S.dollars(+22.38percent).Afterthesixthconsecutiveincreasingyear,theindicatorisestimatedtoreach8.76billionU.S.dollarsandthereforeanewpeakin2028.ReadmoreNote(s):Japan;2018to2028Source(s):MarketInsightsRetailvalueofthedomesticwatchesmarketinJapanfrom2012to2022withaforecastfor2023(inbillionJapaneseyen)WatchesmarketsizeinJapan2012-20231,2001,0001,003900.2886.7871.4820.8800.4786.7764.98006004002000713.9640.5622.7528.1201220132014201520162017201820192020202120222023*12/statistics/694782/japan-domestic-watches-market-sizeIn2023,theretailvalueofthewatchmarketinJapanwasforecasttocrosstheonetrillionJapaneseyenmark,reachingadecade-high.WatchesmakeupthemajorityoftheJapanesetimepiece-relatedretailmarket,withsmartwatchesexpandingsteadily.ReadmoreNote(s):Japan;2012to2022;marketsizesarecalculatedbasedontheretailprice;*Forecast.Targetsweremanufacturers,wholesalers,andretailersintheclocksandwatchesindustry,localsubsidiariesofoverseascompanies,importersand[...]

ReadmoreSource(s):JapanClock&WatchAssociation;YanoResearchRetailvalueofthejewelriesmarketinJapanfrom1991to2022withforecastsuntil2024(inbillionJapaneseyen)JewelrymarketsizeinJapan1991-20243,5003,0153,0002,5002,075.22,0001,5001,00050001,370.81,267.71,042.3

1,032.91,022.72022969.12015956.72018985.12019962.42021941.32016946.82017910.42010819.5202019911995200020052023*2024*13Description:In2022,theretailvalueofthejewelrymarketinJapanexceededonetrillionJapaneseyenforthefirsttimeindecades.Forecastsexpectedthemarketsizetoremainonthesamelevelinthefollowingyearsuntil2024.AspartoftheJapaneseluxurygoodsmarket,thejewelrysegmenthasbeenaffectedbythedropinconsumerconfidencesincetheburstoftheeconomicbubbleinthe90s.Whilethemarkethasstabilizedinthelastdecade,ithasnotseenthesamedemandasbeforethe[...]

ReadmoreNote(s):Japan;1991to2022;marketsizeisbasedonretailvalue;*Forecast.ResearchtargetswereJewelryspecializedstorechains,marketplayerssuchasdepartmentstores,luxuryshopshandlingwatchesandjewelries,kimonoshops,and[...]

ReadmoreSource(s):YanoResearchCHAPTER

03GemsandpreciousmetalsValueofthepolisheddiamonddemandinJapanfrom2018to2022(inbillionU.S.dollars)PolisheddiamonddemandinJapan2018-20221.41.191.161.21.00.80.60.40.20.010.80.82018201920202021202215Description:In2022,thedemandinthepolisheddiamondmarketinJapanwasvaluedataround800millionU.S.dollars.Thesalesofnewpolisheddiamondstoendclientsdeclinedsteadilyinrecentyearsonadollarvaluebasis.

ReadmoreNote(s):Japan;2018to2022;figuresbasedonnominalvalues;excludingthesaleofpre-owneddiamondsSource(s):DeBeersSalesvalueofdiamondjewelryinJapanfrom2018to2022(inbillionU.S.dollars)DiamondjewelrysalesvalueinJapan2018-20227665.2555432104.72018201920202021202216Description:In2022,thesalesvalueofthediamondjewelrymarketinJapanamountedto4.7billionU.S.dollars,decliningbyalmosttenpercentcomparedtothepreviousyear.TheJapanesediamondjewelrymarketsizefluctuatedinrecentyears,butremainedclosetofivebilliondollars.ReadmoreNote(s):Japan;2018to2022;figuresaredemandbasedonsalestoendclientsbasedonnominalvaluesSource(s):DeBeersAnnualgrowthrateofthediamondjewelrydemandinJapanfrom2019to2022DiamondjewelrydemandgrowthrateinJapan2019-202215%10%12%5%0%3%-5%-9.8%2022-10%-15%-20%-17%20202019202117Description:In2022,thesalesofdiamondjewelrytoendclientsonanominalU.S.dollarbasisinJapandeclinedbyalmosttenpercent.Thatyear,thedemandwasvaluedataround4.7billionU.S.dollars.

ReadmoreNote(s):Japan;2019to2022;salesfigurestoendclientsbasedonnominalU.S.dollarvaluesSource(s):DeBeersPlatinumdemandforjewelrymanufacturinginJapanfrom2019to2023withaforecastfor2024(in1,000tons)PlatinumdemandforjewelryinJapan2019-2024109.298765432107.77.47.37.37.2201920202021202220232024*18Description:In2023,theplatinumdemandforjewelryinJapanamountedto7.2thousandtons.Thedemandwasforecasttoremainonasimilarlevelinthefollowingyear,with7.3thousandtons.ReadmoreNote(s):Japan;2019to2023;*Forecast.

Jewelrydemandisallocatedtotheregionwherethefinishedjewelryismanufactured,notsold.ReadmoreSource(s):JohnsonMattheyPalladiumdemandforjewelrymanufacturinginJapanfrom2019to2023withaforecastfor2024(in1,000tons)PalladiumdemandforjewelryinJapan2019-20241.61.41.41.21.00.80.60.40.20.01110.90.8201920202021202220232024*19Description:In2023,thepalladiumdemandforjewelryinJapanfellbelowonethousandtons.Thedemandwasforecasttoreacharound800tonsinthefollowingyear.ReadmoreNote(s):Japan;2019to2023;*Forecast.

Jewelrydemandisallocatedtotheregionwherethefinishedjewelryismanufactured,notsold.ReadmoreSource(s):JohnsonMattheyCHAPTER

04ImportedbrandsRetailvalueoftheimportedluxurybrandsmarketinJapanfrom2013to2022withaforecastfor2023(intrillionJapaneseyen)ImportedluxurybrandsmarketsizeinJapan2013-20234.03.53.362.893.02.582.442.372.52.01.51.00.50.02.292.22.222.221.991.9320132014201520162017201820192020202120222023*21/statistics/747686/japan-imported-luxury-brands-market-sizeIn2023,theretailvalueoftheimportedluxurybrandsmarketinJapanwasforecasttoreachadecade-highofaround3.4trillionJapaneseyen.ClothesandaccessoriesaccountedforthemajorityofluxurybrandgoodsimportedtotheJapanesemarket.ReadmoreNote(s):Japan;2013to2022;themarketsizeiscalculatedbasedonretailamounts;*Forecast.Researchtargetsweretradingfirms,manufacturers,andretailersimportingproductssuchasclothing,accessories,watches,jewelries,[...]

ReadmoreSource(s):YanoResearchRetailvalueoftheimportedluxuryclothingandfashiongoodsmarketinJapanfrom2013to2022withaforecastfor2023(intrillionJapaneseyen)ImportedluxuryclothingandfashiongoodsmarketsizeinJapan2013-20232.01.831.81.61.61.41.21.00.80.60.40.20.01.461.41.291.271.271.251.231.171.1220132014201520162017201820192020202120222023*22Description:In2023,theretailvalueofluxuryclothingandfashiongoodsimportedtoJapanwasforecasttoamounttoaround1.8trillionJapaneseyen,continuingtheupwardtrendofthepreviousyears.ClothingandfashiongoodsaccountedforthemajorityoftheimportedluxurybrandgoodsmarketinJapan.ReadmoreNote(s):Japan;2013to2022;themarketsizeiscalculatedbasedonretailamounts;*Forecast.Researchtargetsweretradingfirms,manufacturers,andretailersimportingproductssuchasclothing,accessories,watches,jewelries,crystal/china/[...]

ReadmoreSource(s):YanoResearchRetailvalueofimportedluxurybrandaccessoriesandmiscellaneousgoodsinJapanfrom2013to2022withaforecastfor2023(inbillionJapaneseyen)Importednon-apparelluxurygoodsmarketsizeinJapan2013-20231,8001,6001,4001,2001,0008001,530.51,2921,115.71,079.81,0431,012.7997997.6945.5827810.3600400200020132014201520162017201820192020202120222023*23Description:In2023,theretailvalueofluxurybrandaccessoriesimportedtoJapanwasforecasttoexceed1.5trillionJapaneseyen.WithintheimportedluxurybrandsmarketinJapan,luxuryclothingandfashiongoodsmadeupthemajorityofthedomesticretailvalue.ReadmoreNote(s):Japan;2013to2022;themarketsizeiscalculatedbasedonretailamounts;*Forecast.Researchtargetsweretradingfirms,manufacturers,andretailersimportingproductssuchasclothing,accessories,watches,jewelries,[...]

ReadmoreSource(s):YanoResearchRevenueofLVMHGroupinJapanfromfiscalyear2018to2023(inmillioneuros)LVMHGroup'srevenueinJapanFY2018-20237,0006,0005,0006,3145,4364,3843,8784,0003,3513,1643,0002,0001,000020182019202020212022202324Description:Infiscalyear2023,LVMHGroupgeneratedrevenueofoversixbillioneurosinJapan,continuingtheupwardtrendoftherecentyears.Infiscal2023,thebusinessinJapanaccountedforaroundsevenpercentoftheluxurygoodscompany'sconsolidatedrevenue.ReadmoreNote(s):France,Japan;fiscalyear2018to2023;thecompany'sfiscalyearsendedDecember31ofeachstatedyearSource(s):LVMHRevenueoftheKeringGroupinJapanfromfiscalyear2017to2023(inmillioneuros)KeringGroup'srevenueinJapanFY2017-20231,6001,4001,4001,309.81,2441,157.51,2001,00080060040020001,059.4961.3931.1201720182019202020212022202325Description:Infiscalyear2023,theKeringGroupgenerated1.4billioneurosinrevenueinJapan,representinganincreaseof156millioneuroscomparedtothepreviousyear.Thatyear,thebusinessinJapanaccountedforasevenpercentshareoftheluxurygoodscompany'sgrouprevenue.ReadmoreNote(s):France,Japan;fiscalyear2017to2023;thecompany'sfiscalyearsendedDecember31ofeachstatedyearSource(s):KeringCHAPTER

05LuxuryconsumptionMostpopularluxurygoodsbrandsinJapanasofFebruary2024,byagegroupPopularluxurybrandsinJapan2024,byageLouisVuittonGucciChanelHermès140%120%100%32.2%30.3%32.7%29.7%31.1%30.7%34%32.5%80%40.2%50%60%33.5%40%20%0%54.5%56%42.5%38.3%20to29years30to39years40to49years50to59years60to69years27Description:LouisVuittonwasthemostpopularluxurygoodsbrandacrossagegroupsinJapan,accordingtoa2024surveyamongpeoplewhohaveboughtbrand-namegoods.Whilethemajorityofrespondentsaged40to69yearsnamedtheFrenchluxurybrandafavorite,thesharewasslightlysmalleramongyoungadults.Thesharewaslargestamongrespondentsaged60to69years,with56percent.

ReadmoreNote(s):Japan;February9to13,2024;1,055respondents;20-69years;respondentswhohaveboughtbrandedgoods;multipleanswersallowedSource(s):BuySellTechnologies;GeneralResearch;PRTimesMostownedluxurygoodsbrandsinJapanasofFebruary2024,byagegroupMostownedluxurybrandsinJapan2024,byageLouisVuittonGucciPradaChanel120%100%80%20.3%20.3%25.2%19.4%32.7%19.1%27.8%22%39.3%49.5%60%40%20%0%30.2%41.5%28.7%49.8%48.3%35.4%20to29years30to39years40to49years50to59years60to69years28/statistics/1465366/japan-most-owned-luxury-brands-by-ageLouisVuittonwasthemostownedbrandacrossagegroupsinJapan,accordingtoasurveyconductedinFebruary2024.RespondentsintheirfiftiesandfortieswerethemostlikelytoownitemsbytheFrenchluxurybrand,withalmost50percent.

ReadmoreNote(s):Japan;February9to13,2024;1,055respondents;20-69years;respondentswhohaveboughtbrandedgoods;multipleanswersallowedSource(s):BuySellTechnologies;GeneralResearch;PRTimesShareofpeoplewhohaveboughtgoldanditemsmadeofgoldinJapanasofJanuary2023,bygenderShareofpeoplebuyinggoldinJapan2023,bygenderMenWomen70%58.8%60%50%40%30%20%10%0%40.8%38.4%28.2%11.4%10.2%9.3%2.8%IhavenotboughtbutreceiveditIhaveIhavenotIhaveboughtandreceivedit29Description:ThemajorityofJapanesepeoplehadneverboughtgoldthemselvesbefore,accordingtoasurveyconductedinJanuary2023.While11.4percentofwomenhadatleastreceivedsuchpreciousmetalsoritemsmadeofit,38.4percenthadneitherboughtnorreceivedsuchitemsbefore.Atthesametime,almost59percentofmenhadnoexperiencewithbuyinggoldorgolditems.ReadmoreNote(s):Japan;January11,2023;2,413respondents;20yearsandolderSource(s):AcrossSolutions;PRTimesShareofpeoplewhohaveboughtgoldanditemsmadeofgoldinJapanasofJanuary2023,byagegroupShareofpeoplebuyinggoldin