K-POP(韩国流行音乐)市场前景及投资研究报告-培训课件外文版2024.6

CONSUMERS

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BRANDSK-popartistsCHAPTER

01Best-sellersBest-sellingmusicalbumsinSouthKoreafrom2011to2023,bynumberofalbumssold(in1,000s)LeadingalbumsinSouthKorea2011-2023,byalbumssoldAlbum

name"TheBoys"byGirls'Generation"Sexy,Free&Single"bySuperJunior"Growl"byEXO-KUnits

sold385.35356.43335.82385.05478.86751.32011201220132014201520162017201820192020202120222023"Overdose"byEXO-K"EXODUS"byEXO-K"Wings"byBTS"LoveYourself:Her"byBTS"LoveYourself:Answer"byBTS"MapoftheSoul:Persona"byBTS"MapoftheSoul:7"byBTS"Butter"byBTS1493.442197.813718.234376.982999.413482.65546.93"Proof"byBTS"FML"bySEVENTEEN3Description:Witharound5.5millionunitssoldin2023,“FML”bySeventeenwasthebest-sellingalbuminSouthKorea,breakingBTS’ssix-yearstreak.LabelmatesSEVENTEENtwicebrokeBTS’srecordforpre-salesaswellasforgeneralalbumsalesthatyear,havingalsoachievedthethirdbest-sellingalbuminthecountry.Generalalbumsales,aswellassalesofK-popalbumsspecifically,haveseenrapidgrowthsince2017.ReadmoreNote(s):SouthKorea;2011to2023Source(s):CircleChartBest-sellingphysicalmusicalbumsinSouthKoreain2023,basedonunitsales(inmillions)Best-sellingphysicalmusicalbumsSouthKorea2023Numberofunitssoldinmillions0"FML"bySEVENTEEN1234565.55"5-STAR"byStrayKids5.25"SEVENTEENTHHEAVEN"bySEVENTEEN"ROCK-STAR"byStrayKids4.813.99"ISTJ"byNCTDREAM3.37"TheNameChapter:TEMPTATION"byTXT"TheNameChapter:FREEFALL"byTXT"GOLDEN"byJungkook(BTS)2.872.352.212.052.04"MyWorld"byaespa"YouthintheShade"byZEROBASEONE(ZB1)4Description:In2023,thebest-sellingphysicalmusicalbuminSouthKoreawastheEP"FML"byK-popboygroupSEVENTEEN,havingsoldaround5.6millioncopies.Withmanypartsoftheglobalmusicindustrymovingawayfromphysicalsalestodigitaldownloadsandstreaming,K-popisaprominentexception.Throughacombinationofbuyingincentives,fandomculture,andtheincreasingpopularityofK-pop,thegenrehasretaineditslargerfocusonphysicalsalescomparedtomanyothergenres.

ReadmoreNote(s):SouthKorea;2023Source(s):CircleChartBest-sellingdigitalsinglesthatchartedbasedontheCircleindexinSouthKoreain2023LeadingdigitalsinglesinSouthKorea2023Circleindexnumbers0"Ditto"byNewJeans100,000,000

200,000,000

300,000,000

400,000,000

500,000,000

600,000,000

700,000,000

800,000,000

900,000,000786,834,175"HypeBoy"byNewJeans"IAM"byIVE719,171,601703,001,603"OMG"byNewJeans651,893,306"EventHorizon"byYOUNHA"Kitsch"byIVE610,299,016566,904,927"Queencard"by(G)I-DLE"Let'sSayGoodbye"byParcJaeJung"Attention"byNewJeans"AfterLIKE"byIVE498,811,513488,345,371485,926,697479,479,1195Description:In2023,thesong"Ditto"byrookieK-popgirlgroupNewJeanswastheleadingdigitalsingleontheCircleDigitalChart.TheCircleDigitalChartistheindustrystandardchartusedintheSouthKoreanmusicindustryforsingles."Ditto"scoredatotalofover786millionpointsontheCircleindex,withtheirsong"HypeBoy"cominginsecond.NewJeansalongsidefellowgirlgroupIVEdominatedthesingle’schartsthatyearwithfourandthreeentries,respectively.ReadmoreNote(s):SouthKorea;2023Source(s):CircleChartLeadingperfectall-kill(PAK)songsinSouthKoreaasofApril2024,bynumberofPAKsLeadingperfectall-killK-popsongsSouthKorea2024,bynumberofPAKsNumberofPAKs3000100200400500600700"Ditto"byNewJeans(2022)"Dynamite"byBTS(2020)"Celebrity"byIU(2021)"IAM"byIVE(2023)655610462359"Lovewinsall"byIU(2024)"AnySong"byZico(2020)"Rollin'"byBraveGirls(2017)"Butter"byBTS(2021)339330262239"Lilac"byIU(2021)223"BeachAgain"bySSAK3(2020)2086Description:AsofApril2024,thesong"Ditto"bynewlydebutedgirlgroupNewJeanshasreachedarecord-breaking655perfectall-kills(PAKs)onSouthKoreanmusiccharts.PAKsareachievedbysongsthatremainatnumberoneonallmajorKoreanmusicchartsprovidingreal-timedata(iChart,MelOn,YouTubeMusic,Genie,Flo,NaverVIBE,andBugs!)simultaneously.OnehourofdoingsocountsasonePAK,meaning655PAKsequalsto655hoursofthesamesongdominatingallmajorchartsatthe[...]

ReadmoreNote(s):SouthKorea;April17,2024Source(s):InstizLeadingperfectall-kill(PAK)artistsinSouthKoreaasofApril2024,bynumberofsongsLeadingperfectall-killsingersSouthKorea2024,bynumberofsongsNumberofsongs1005152025IUBIGBANG(G)I-DLEBTS2174444TWICEIVEBOL4333BLACKPINKBuskerBuskerHeize2222MCMongNaulPSY7Description:AsofApril2024,soloartistIUheldtherecordformostsongsthatachievedperfectall-kills(PAKs)onSouthKoreanmusiccharts,with21songs.Thisputherfaraheadoftherestoftheindustry,withboygroupBIGBANGcominginsecondwithsevensongs.Hermostrecentsongtoachievethiswasher2024single"Lovewinsall".PAKsareachievedbysongsthatremainatnumberoneonallmajorKoreanmusicchartsprovidingreal-timedata(iChart,MelOn,YouTubeMusic,Genie,Flo,Naver[...]

ReadmoreNote(s):SouthKorea;April17,2024Source(s):InstizCHAPTER

02BoygroupsDistributionofK-popmaleartistmusicalbumsalesinSouthKoreain2023K-popmaleartistalbumsalesshareSouthKorea2023SEVENTEEN18.6%Other23.3%AgustD(BTS)1.0%StrayKids12.6%THEBOYZ1.6%Jimin(BTS)2%TREASURE2.3%EXO2.4%V(BTS)2.6%TXT7.5%Jungkook(BTS)3.1%NCTDREAM5.8%ENHYPEN4.7%NCT1273.0%ATEEZ3.9%ZEROBASEONE4.0%9Description:In2023,albumsreleasedbypopularK-popgroupSEVENTEENamountedto18.6percentoftotalmusicalbumssoldinSouthKoreathatyear.OtherpopularartistsincludedStrayKids,TXT,andNCTDREAM.

ReadmoreNote(s):SouthKorea;2023Source(s):CircleChartAnnualnumberofSEVENTEENalbumsoldinSouthKoreafrom2015to2023(inmillioncopies)SEVENTEENalbumsalesinSouthKorea2015-20231816141210816.085.4663.7942.5921.340.740.540.580.18020152016201720182019202020212022202310Description:In2023,popularSouthKoreanK-popboygroupSEVENTEENsoldapproximately16.1millionalbums,makingthistheirmostsuccessfulyear.Thegrouphassoldatotalofaround31.3millionalbumsdomestically,makingthemoneofthemostsuccessfulandpopularK-popactsintheindustry'shistory.TheysoldthemostalbumsofanyartistintheKoreanmusicindustrythatyear.ReadmoreNote(s):SouthKorea;2015to2023Source(s):CircleChartAnnualStrayKidsalbumsalesinSouthKoreafrom2018to2023(in1,000copies)TotalalbumsalesofStrayKidsinSouthKorea2018-202312,00010,0008,0006,0004,0002,00010,868.595,837.412,665.412021804.882020507.672019346.97201802022202311Description:In2023,SouthKoreanK-popboygroupStrayKidssoldapproximately10.9millionalbumcopies.Whiletheiralbumsaleshadbeenincreasingannually,thismarksanexplosivegrowthforthegroupinthepastyear.Thesalesfrom2023morethandoubledtheirtotalsales,goingfromaround10.17millioncopiestoabout21.03milliontotalalbumssoldsincedebutingin2018.ReadmoreNote(s):SouthKorea;2018to2023Source(s):CircleChartAnnualnumberofTXTmusicalbumssoldinSouthKoreafrom2019to2023(in1,000copies)NumberofTXTalbumssoldinSouthKorea2019-20237,0006,0005,0004,0003,0002,0006,436.962,788.232,061.83964.2720201,000406.10201920212022202312Description:In2023,K-popboygroupTOMORROWXTOGETHER(TXT)soldaround6.4millionalbumsinSouthKorea.Havingdebutedin2019,thegrouphasseenrapidgrowthovertheyears.Sincedebut,thegrouphassoldabout12.7millionalbumsintotal,withroughlyhalfofthosebeingsoldin2023.ReadmoreNote(s):SouthKorea;2019to2023Source(s):CircleChartAnnualnumberofNCTalbumsalesinSouthKoreafrom2016to2023(inmillioncopies)NumberofNCTalbumsalesinSouthKorea2016-20231210811.128.738.364.51420.980.650.410.0802016201720182019202020212022202313Description:In2023,K-popgroupNCTsoldaround11.1millionalbumcopies,markingastarkincreaseintheircommercialsuccess.Thegrouphassoldatotalofabout34.8millionalbumssince2016,withthepastyearcontributingthelargestshareintermsofsales.NCTpromotesinsubunits,somerotational,somepermanent,andoccasionallyreleasesfull-groupcompilationalbums,allofwhichhavebeencountedhere.Thefinalsubunit,aJapaneseonenamedNCTWish,debutedinFebruary2024.

ReadmoreNote(s):SouthKorea;2016to2023Source(s):CircleChartAnnualnumberofENHYPENmusicalbumssoldinSouthKoreafrom2020to2023(inmillioncopies)NumberofENHYPENalbumssoldinSouthKorea2020-20234.54.03.53.02.52.01.54.022.72.181.00.380.50.0202020212022202314Description:In2023,K-popboygroupENHYPENsoldaroundfourmillionalbums.DespitehavingonlydebutedinNovemberof2020,thegrouphasalreadysoldabout9.3millionalbumsintotal.

ReadmoreNote(s):SouthKorea;2020to2023Source(s):CircleChartCHAPTER

03GirlgroupsDistributionofK-popfemaleartistmusicalbumsalesinSouthKoreain2023K-popfemaleartistalbumsalesshareinSouthKorea2023Others10.6%Dreamcatcher0.8%Kep1er1.1%Jihyo(TWICE)2.1%NewJeans15.4%RedVelvet2.2%BLACKPINK2.6%STAYC2.8%IVE13.4%ITZY4.5%JISOO(BLACKPINK)5.4%aespa12.1%(G)I-DLE5.9%NMIXX6.4%TWICE7.7%LESSERAFIM7.1%16Description:In2023,HYBE'sgirlgroupNewJeanssold15.4percentofallalbumssoldinSouthKoreabyfemaleartists.HavingonlydebutedinJuly2022,thegrouphashadanastronomicalstarttotheircareer.So-calledfourthgenerationgroupswerepopularthatyear,withthemajorityofthetopsellershavingdebutedin2018orlater.ReadmoreNote(s):SouthKorea;2023Source(s):CircleChartAnnualnumberofNewJeansmusicalbumssoldinSouthKoreafrom2022to2023(in1,000copies)NewJeansalbumtotalsalesinSouthKorea2022-20235,0004,5004,0003,5003,0002,5002,0001,5001,0004,399.02691.6120225000202317Description:In2023,girlgroupNewJeanssold4.4millioncopiesoftheiralbumsdomestically.Consistingoffivemembers,thegroupdebutedin2022underADOR,asubsidiaryofHYBE,thecompanybehindBTS.Thegroupdebutedtogreatsuccess,whichisreflectedintheirsalessoearlyonintheircareer.Theywerethebest-sellingfemaleartistintheKoreanmusicindustrythatyear.ReadmoreNote(s):SouthKorea;2022to2023Source(s):CircleChartAnnualnumberofIVEmusicalbumssoldinSouthKoreafrom2021to2023(inmillioncopies)IVEalbumtotalsalesinSouthKorea2021-20234.54.03.53.02.52.01.51.03.812.60.50.00.2720212022202318Description:In2023,girlgroupIVEsoldaround3.8millioncopiesoftheiralbumsdomestically.Consistingofsixmembers,thegroupdebutedinDecember2021underStarshipEntertainment,asubsidiaryoftheconglomerateKakao.Thegroupdebutedtogreatsuccess,whichisreflectedintheirsalessoearlyonintheircareer.ReadmoreNote(s):SouthKorea;2021to2023Source(s):CircleChartAnnualnumberofaespamusicalbumssoldinSouthKoreafrom2021to2023(inmillioncopies)aespaalbumtotalsalesinSouthKorea2021-20234.03.53.02.52.01.51.03.451.980.570.50.020212022202319Description:In2023,girlgroupaespasoldaround3.5millioncopiesoftheiralbumsdomestically.Consistingoffourmembers,thegroupdebutedinNovember2020underSMEntertainment,oneoftheBig4entertainmentagenciesinthecountry.Thegroupdebutedtogreatsuccess,whichisreflectedintheirsalessoearlyonintheircareer.ReadmoreNote(s):SouthKorea;2021to2023Source(s):CircleChartAnnualnumberofTWICEmusicalbumssoldinSouthKoreafrom2015to2023(inmillioncopies)TWICEalbumsalesinSouthKorea2015-20232.52.01.51.02.191.981.61.291.141.050.860.580.50.050.020152016201720182019202020212022202320Description:In2023,thepopularK-popgirlgroupTWICEsoldaround2.2millionalbumsinSouthKorea,makingthistheircommerciallymostsuccessfulyearsofar.Thegrouphasthusfarsoldabout10.7millionalbumssincetheirdebutin2015.

ReadmoreNote(s):SouthKorea;2015to2023Source(s):CircleChartAnnualnumberofLESSERAFIMmusicalbumssoldinSouthKoreafrom2022to2023(inmillioncopies)LESSERAFIMalbumtotalsalesinSouthKorea2022-20232.52.02.031.51.261.00.50.02022202321Description:In2023,girlgroupLESSERAFIMsoldaroundtwomillioncopiesoftheiralbumsdomestically.Consistingoffivemembers,thegroupdebutedin2022underSourceMusic,asubsidiaryofHYBE,thecompanybehindBTS.Thegroupdebutedtogreatsuccess,whichisreflectedintheirsalessoearlyonintheircareer.ReadmoreNote(s):SouthKorea;2022to2023Source(s):CircleChartCHAPTER

04SoloistsBest-sellingmusicalbumsbysoloistsinSouthKoreafrom2011to2023,bynumberofalbumssold(in1,000s)LeadingsoloistalbumsinSouthKorea2011-2023,byalbumssoldYear2011201220132014201520162017201820192020202120222023Album

name"BreakDown"byKimHyun-joong"OneofaKind"byG-Dragon(BIGBANG)"Hello"byChoYong-pilUnits

sold114.64204.33250.0582.81"Ace"byTaemin(SHINee)"I"byTaeyeon(SNSD)119.58274.24224.07235.97525.94971.55996.851149.642208.35"LoseControl"byLay(EXO)"BeOrdinary"byHwangChi-yeul"PoetlArtist"byJonghyun(SHINee)"CityLights"byBaekhyun(EXO)"Delight"byBaekhyun(EXO)"Bambi"byBaekhyun(EXO)"IMHERO"byLimYoung-woong"Golden"byJungkook(BTS)23Description:In2023,thesolodebutalbumofBTSmemberJungkook,"Golden,"soldover2.2millioncopiesinSouthKorea.Thisincludesinternationalsalesfromcertifiedsellers.Overthepastdecade,themajorityofbest-sellingalbumsbysoloistswerereleasedbymembersfromvariousK-popgroupsestablishingasolocareeralongsidetheirpre-existingcareer.ReadmoreNote(s):SouthKorea;2011to2023Source(s):CircleChartBest-sellingalbumsbysoloistsinSouthKoreain2023(in1,000copies)LeadingalbumsbysoloistsinSouthKorea2023Albumsalesinthousandcopies05001,0001,5002,0002,500"Golden"byJungkook(BTS)"Layover"byV(BTS)2,208.351,661.96"Face"byJimin(BTS)1,322.941,147.211,117.15"ME"byJisoo(BLACKPINK)"D-DAY"byAgustD(BTS)"Form"byYOUNGTAK630.15590.54"Layover(WeverseVer.)"byV(BTS)"ZONE"byJihyo(TWICE)589.25577.9"JackintheBox(HOPEEdition)"byj-hope(BTS)"One"byLeeChan-won564.2424Description:In2023,thebest-sellingalbumbyasoloistinSouthKoreawasthesolodebutalbum"Golden"byBTSmemberJungkook,witharound2.2millioncopiessold.Themajorityofleadingalbumswerereleasedassoloventuresbyartistswhodebutedwith,andstillpromoteinagroup.AmongthemaremembersfromBTS,BLACKPINK,andTWICE.ReadmoreNote(s):SouthKorea;2023Source(s):CircleChartBest-sellingsinglesbymalesoloistsbasedontheCircleDigitalChartindexinSouthKoreain2023LeadingsinglesbymalesoloistsontheCircleDigitalChartinSouthKorea2023Indexscore050,000,001000,000,001050,000,002000,000,002050,000,003000,000,003050,000,004000,000,004050,000,005000,000,005050,000,000"Let'sSayGoodbye"byParcJaeJung"Seven(CleanVer.)"byJungkookft.Latto"EveryMomentofYou"bySungSi-kyung"LoveAlwaysRunAway"byLimYoungWoong"Dangerously"byCharliePuth488,345,371393,503,568382,238,283374,798,361371,063,637"Shim"byDK(December)345,650,876"IDon'tThinkThatILikeHer"byCharliePuth"DrunKenConfession"byKimMin-seok"Stay"byTheKidLAROIandJustinBieber"Monologue"byTei344,643,913307,653,202302,926,527298,701,06925Description:In2023,"Let'sSayGoodbye"byParcJaeJungwasthemostsuccessfuldigitalsinglebyamalesoloistontheCircleDigitalChartinSouthKorea.Severalofthesesingleswerereleasedpriorto2023,andhaveremainedamongthebest-sellingsinglesformultipleyears.ReadmoreNote(s):SouthKorea;2023Source(s):CircleChartBest-sellingsinglesbyfemalesoloistsontheCircleDigitalChartinSouthKoreain2023LeadingsinglesbyfemalesoloistsontheCircleDigitalChartinSouthKorea2023Indexscore0100,000,000

200,000,000

300,000,000

400,000,000

500,000,000

600,000,000

700,000,000"EventHorizon"byYounha"Flower"byJisoo610,299,016408,598,483292,606,770"haeyo(2022)"byAnNyeong"Ifyoulovinglycallmyname"byGyeongseoYejiandJeonGunho"withoutme"byJoo-ho285,674,302228,065,815"OortCloud"byYounha227,982,464"NOTSORRY"byLeeYoungjift.pH-1"FastForward"byJeonSomi224,780,568218,846,368"DearmyX"byKyoungSeo218,168,068"Tiredoffallinginlove"byZia192,703,31826Description:In2023,themostsuccessfuldigitalsinglebyafemalesoloistinSouthKoreawas"EventHorizon"byYounha,withanindexscoreof610,299,016points.Severalofthesingleswerereleasedpriorto2023,andhaveachievedhighindexscoresformultipleyears.ReadmoreNote(s):SouthKorea;2023Source(s):CircleChartCHAPTER

05ConsumerpreferencesPreferredmusicgenresinSouthKoreaasofJuly2023,byagegroupPopularmusicgenresSouthKorea2023,byageBalladsClassicEDMDance/idolmusic(K-pop)R&B/soulCrossover/musicalsOSTsIndiemusicOtherTrotRock/metalRap/hiphopJazz/fusionjazz10-19years20-29years30-39years40-49years50-59years60-69years28Description:AccordingtoasurveyconductedinSouthKoreain2023,atleastoneinthreerespondentsinallagegroupsstatedthattheyhadapreferenceforballads.K-popshowedastrongpreferenceamongyoungeragegroups,whiletrotwasmuchmorepopularamongolderagerespondents.ReadmoreNote(s):SouthKorea;June2toJuly7,2023;3,500respondents;10-69years;peoplewhoexperiencedmusiccontentoverthepastyearSource(s):KoreaCreativeContentAgencyPreferredmusicgenresinSouthKoreaasofJuly2023,bygenderPopularmusicgenresSouthKorea2023,bygenderShareofrespondentsFemaleMale51.6%BalladsDance/idolmusic(K-pop)OSTs55%45.2%36.6%23.6%20.4%13.7%13.6%Trot16.9%9.5%Rap/hiphopClassic11.8%11.5%12.5%10.6%R&B/soul4.3%Rock/metalIndiemusicJazz/fusionjazzEDM9.5%7.7%7%4.8%4.3%2%3.9%2.3%Other1.9%2.2%Crossover/musicals1.2%29Description:AccordingtoasurveyconductedinSouthKoreain2023,around55percentofmaleand52percentoffemalerespondentsstatedthattheypreferredballads.Danceandidolmusic(K-pop)wasalsopopularacrossbothgenders,thoughnotablymoreamongfemalerespondents.ReadmoreNote(s):SouthKorea;June2toJuly7,2023;3,500respondents;10-69years;peoplewhoexperiencedmusiccontentoverthepastyearSource(s):KoreaCreativeContentAgencyMostpopularactivesingersandgroupsamongteenagersandyoungadultsinSouthKoreain2023PreferredsingersandgroupsamongteensandyoungadultsSouthKorea2023Shareofrespondents15%0%5%10%20%25%30%NewJeans25.7%BTSIVE18.3%17%IU16.1%BLACKPINK12.7%30Description:AccordingtoasurveyconductedinSouthKoreain2023,about26percentofrespondentsbetweentheagesof13and39yearsstatedthatoneoftheirthreefavoritesingersorgroupswasK-popgirlgroupNewJeans,whodebutedin2022.WiththistheyovertakesuperstargroupBTS,whopreviousheldfirstplacesince2018.ReadmoreNote(s):SouthKorea;July11toDecember4,2023;2,489respondents;13-39yearsSource(s):GallupKoreaMostpopularactivesingersandgroupsamongadultsinSouthKoreaasofDecember2023PreferredsingersandgroupsamongadultsSouthKorea2023Shareofrespondents15%

20%0%5%10%25%30%35%40%ImYoung-woongJangYoon-jeongYoungtak37.8%12.7%11.8%LeeChan-wonNaHoon-a11.3%9.5%31Description:AccordingtoasurveyconductedinSouthKoreain2023,about38percentofrespondentsabovetheageof40yearsstatedthatoneoftheirthreefavoritesingersorgroupswasballadand