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DIGITAL

&

TRENDSCloudautomation&AICHAPTER

01OverviewHosting,storage,andcomputingcloudservicesmarketrevenueintheWorldfrom2019to2028(inbillionU.S.Dollars)*Hosting&datastorageservicesmarketrevenueintheWorld2019-2028400350300250344.97293.22244.3197.8120015010050157.86124.76202396.91202269.37202159.14202052.5320190202420252026202720283Description:Theglobalrevenueinthe'WebHosting'segmentoftheITservicesmarketwasforecasttocontinuouslyincreasebetween2024and2028byintotal187.1billionU.S.dollars(+118.52percent).Aftertheninthconsecutiveincreasingyear,theindicatorisestimatedtoreach344.97billionU.S.dollarsandthereforeanewpeakin2028.Notably,therevenueofthe'WebHosting'segmentoftheITservicesmarketwascontinuouslyincreasingoverthepastyears.

ReadmoreNote(s):Worldwide;2019to2028Source(s):Publiccloudservicesend-userspendingworldwidefrom2017to2024(inbillionU.S.dollars)Publiccloudservicesmarketsize2017-2024800700600500400678.79563.59478.32412.6331430024319720010001452017201820192020202120222023*2024*4Description:Theworldwidepubliccloudcomputingmarketcontinuestogrowandisexpectedtoreachanestimated679billionU.S.dollarsin2024.Thisencompassesbusinessprocesses,platform,infrastructure,software,management,security,andadvertisingservicesdeliveredbypubliccloudservices.Apubliccloudisaclouddeploymentmodelthatofferscomputingservicesovertheinternet.Thephysicalhardwareofthiscloudmodelissharedbymultiplecompanies.Theservicesofferedtocustomers[...]

ReadmoreNote(s):Worldwide;2017to2023;*ForecastThecloudadvertisingsegmentwasremovedfromGartner'spubliccloudservicesforecastsegmentsstartingfrom2017.

ReadmoreSource(s):GartnerPubliccloudservicesannualgrowthrateworldwidein2022to2024,bysegmentPubliccloudservicesgrowthworldwide2022-2024,bysegment20222023202435%30.64%29.82%30%26.59%26.61%26.09%25%20%15%10%5%23.25%22.25%21.45%20.69%20.38%20.44%18.89%16.82%16.06%13.54%9.92%8.15%

8.35%0%Cloudapplicationinfrastructureservices(PaaS)Cloudapplicationservices

Cloudbusinessprocess(SaaS)

services(BPaaS)DesktopasaService(DaaS)Cloudsysteminfrastructureservices(IaaS)Totalmarket5Description:Thecloudsysteminfrastructureservices(IaaS)segmentisforecasttogrowby32.7percentin2024comparedto2022.Thepubliccloudservicesmarketasawholeisexpectedtogrowby20percent,withonlycloudbusinessprocessservices(BPaaS)experiencingsingledigitannualgrowthrates.ReadmoreNote(s):Worldwide;2022to2023Source(s):Gartner;Publiccloudplatformasaservice(PaaS)end-userspendingworldwidefrom2015to2024(inbillionU.S.dollars)Publiccloudapplicationinfrastructureservicesmarket2015-202420018016014012010080176.49145.32119.5889.959603840200261294201520162017201820192020202120222023*2024*6Description:In2024,theplatformasaservice(PaaS)marketworldwideisestimatedtobeworthover176billionU.S.dollars.ThisgrowthunderscoresthevaluePaaSoffersbysimplifyinginfrastructuremanagementforsoftwaredevelopment.AsgenerativeAImarketgrowsrapidly,PaaSisprovinginstrumentalinitsdevelopmentanddeployment.ReadmoreNote(s):Worldwide;2015to2023;*ForecastReadmoreSource(s):GartnerLeadingsoftwareasaservice(SaaS)countriesworldwidein2024,bynumberofcompaniesGlobalsoftwareasaservice(SaaS)countries2024,bynumberofcompaniesNumberofcompanies4,000

5,00001,0002,0003,0006,0007,0008,0009,00010,000UnitedStatesUnitedKingdomCanada9,1001,500992840711684GermanylndiaFranceChinaAustraliaBrazil443408342341459393327SpainIsraelNetherlandsSingaporeSwedenIreland2832687Description:In2024,therewereapproximately9,100softwareasaservice(SaaS)companiesintheUnitedStates.Together,theyhadaround15billioncustomersworldwide.TheUnitedKingdomtakesthesecondplacewith1,500companiesand293millioncustomersworldwide.SaaSisasoftwarelicensingmodeldeliveredviathecloud.ReadmoreNote(s):Worldwide;2024;SaaScompanies;*SaaSdatapointsincludecustomercount,churn,revenue,customeracquisitioncost,averagecontractvalues,andpaybackperiods.Dateofreleaseisthedateofaccessingthedatabase.

ReadmoreSource(s):TheLatkaAgencySizeoftheSecurityasaService(SECaaS)marketworldwidefrom2022to2032(inbillionU.S.dollars)SecurityasaServicerevenuesworldwide2022-20329080706050403081.320.116.92010020222023*2032*8Description:TheglobalSecurityasaService(SECaaS)marketwasvaluedapproximately16.9.2billionU.S.dollarsin2022andexpectedtoexceed20billionU.S.dollarsin2023.TheSECaaSmarketisforecasttocontinuegrowingthroughoutthecomingyearsandprojectedtoreachmorethan81billionU.S.dollarsby2032.Asbusinessescontinuouslymigratetheirdatatothecloudandimprovetheirinformationtechnologyinfrastructure,therelatedthreatstotheirdataalsoincrease.Forthisreason,[...]

ReadmoreNote(s):Worldwide;2022Source(s):StraitsResearchCHAPTER

02AutomationIndustryautomationworldwidein2024,bytechnologyGlobaltechnologydeploymentforautomation202490%80%80%70%60%50%40%30%20%10%0%69%64%61%53%51%AI&MLPredictiveanalyticsRPATestautomationGenAINLP10Description:In2023,artificialintelligence(AI)andmachinelearning(ML)willassumeapivotalroleintheautomationwithinindustries,with80percentoftherespondentshavingdeployedoradoptedthesetechnologies.ReadmoreNote(s):Worldwide;August2023;200respondents;Companiesinfinancialservices,technologyandcloudservices,andhealthcareandlifesciencesSource(s):Bain&Company;UiPathIndustrytransformationthroughAI-drivenautomationworldwidein2024GlobalindustrytransformationthroughAI-drivenautomation2024Shareofrespondents0%10%20%30%40%50%60%70%80%90%HigherproductivityandefficiencyEnablingnewproductandserviceofferingsDatamonetization85%58%53%Heightenedpersonalization47%11Description:In2024,AIandautomationwillassumeapivotalroleintheautomationofindustriesdrivenbyAI,with85percentoftherespondentsconcurringthatthedeliveryofvaluethroughenhancedproductivityandefficiencywillbeparamount.ReadmoreNote(s):Worldwide;August2023;200respondents;Companiesinfinancialservices,technologyandcloudservices,andhealthcareandlifesciencesSource(s):Bain&Company;UiPathBusinessdepartmentsexploringartificialintelligence(AI)usecasesincompaniesin2023AreasofbusinessoperationsthatconcentrateAIusecasesincompanies2023Shareofrespondents5%0%10%15%20%25%30%35%AutomationofITprocessesSecurityandthreatdetectionAImonitoringorgovernance33%26%25%BusinessanalyticsorintelligenceAutomatingprocessing,understanding,andflowofdocumentsAutomatingcustomeroremployeeself-serviceanswersandactionsAutomationofbusinessprocessesAutomationofnetworkprocessesDigitallabor24%24%23%22%22%22%22%22%MarketingandsalesFrauddetectionSearchandknowledgediscoveryHumanresourcesandtalentacquisitionFinancialplanningandanalysis21%19%18%18%Supplychainintelligence12Description:Asof2023,over33percentofITleadersworldwideclaimtoexploreartificialintelligence(AI)usecasesintheirbusinessoperationareaofautomationofITprocesses.Thedepartmentsofsecurityandthreatdetection,andAImonitoringorgovernancefollow,withabout26and25percentoftherespondentsclaimingthemasadoption-drivingareasofoperation.ReadmoreNote(s):Worldwide;November2023;8584respondents;ITProfessionals,inamanagerorhigher-levelroleSource(s):IBMITskillswithexpectedincreaseindemandduetouseofgenerativeartificialintelligence(AI)worldwidein2023ITskillswithexpectedincreaseindemandduetoAIworldwide2023Shareofrespondents0%10%20%30%40%50%60%70%80%80%90%AIandMachineLearningDataAnalyticsandBigDataCybersecurityandAIEthicsAISoftwareDevelopmentDataPrivacyandComplianceAI-IntegratedITInfrastructureCloudComputing74%70%59%58%58%46%CollaborativeproblemsolvingNone33%1%1%Other13Description:In2023,74percentofITprofessionalsgloballyanticipatedthatdataanalyticsandbigdataskillsincreasemostindemandwiththeincreasinguseofgenerativeartificialintelligence(AI).Interestingly,AI'simpactoncybersecuritycouldalsobefeltinthesurvey,with70percentofrespondentsreportedthatcybersecurityandAIethicsskillsaresettotoincreasemostindemandduetoAI.ReadmoreNote(s):Worldwide;AugusttoOctober2023;249respondentsSource(s):Info-TechResearchGroupTechnologiesofimportanceperseniorbusinessexecutivesworldwide2023Maintechnologiesperseniorbusinessexecutivesgloballyin2023Shareofrespondents20%0%10%30%40%50%50%60%AI5g46%CloudComputingDigitalWorkspacesMachinelearningHighperformancecomputingRobotics42%38%34%31%28%VirtualcloudnetworksBlockchain22%20%IoTandwirelesstechnology18%14Description:Duringa2023surveyconductedinavarietyofcountriesacrosstheglobe,itwasfoundthat50percentofrespondentsconsideredartificialintelligence(AI)tobeatechnologyofstrategicimportanceandwouldprioritizeitinthecomingyear.5GcameinhotontheheelsofAI,with46percentofrespondentssayingtheywouldprioritizeit.ReadmoreNote(s):Worldwide;2023;1420respondentsSource(s):Dell;Rackspace;VMwareKeyartificialintelligence(AI)applicationandinfrastructureupgradedriversinbusinessesworldwideasof2023LeaddriversofAIapplicationsandinfrastructureupgradesinbusinessasof202360%53%52%51%50%50%40%30%20%10%0%45%42%31%DatasecurityIncreasedtechnologyImprovingReduceworkloadonstaffthroughGPU(graphicsprocessingunit)supportDatainsightsCostresilienceanduptime

managementatscaleautomation15Description:DatasecurityandtechnologicalresiliencearethemostimportantaspectsdrivingAIapplicationandinfrastructureupgradespera2023survey.Thisislikelyinresponsetothevulnerabilityofnewtechnologiesandthepossibilitiesofmisuseinthewronghands.Costisaminorfactor,withbarelyathirdofrespondentssayingso.ReadmoreNote(s):Worldwide;JulytoSeptember,2023;650respondents;IT,DevOps,andPlatformEngineeringdecisionmakersSource(s):Nutanix;VansonBourneLeadingindustriesforSoftwareasaService(SaaS)companiesworldwideasofJanuary2024,bynumberofcostumers(in1,000s)TopSaaSindustriesworldwide2024,bycustomersNumberofcustomersinthousands0500,0001,000,0001,500,0002,000,0002,500,0003,000,0002,900,0003,500,000ArtificialIntelligencesoftwareAnalyticssoftware1,900,0001,900,0001,900,000E-commercesoftwareSecuritysoftwareDevelopmentsoftwareLegalsoftware1,700,0001,400,0001,300,000FinancialservicessoftwareMarketingsoftware1,300,000Communications&mediasoftwareBlockchainsoftware1,000,0001,000,00016Description:AsofJanuary2024,thefirstleadingindustryinSoftware-as-a-Service(SaaS)bynumberofcustomerswasartificialintelligencesoftware,withnearlythreebillioncustomersworldwide.Theindustryisfollowedbyanalyticssoftware,e-commercesoftware,andsecuritysoftware,respectively,withapproximately1.9billioncustomerseach.ReadmoreNote(s):Worldwide;January2024Source(s):TheLatkaAgencyCHAPTER

03Specialfocus:DevOpsAdoptionrateofemergingtechnologiesinorganizationsworldwidein2023Implementationofemergingtechnologiesincompaniesworldwide2023ShareofrespondentsActivelyconsidering

Piloting40%HavenotconsideredSmall-scale60%Large-scale80%0%Cloud

1%3%

4%Bigdata/analytics

8%20%24%100%120%68%16%15%33%28%InternetofThingsRoboticprocessautomationOn-demandmarketplaceplatformsArtificialIntelligence/MachineLearningGreentech40%16%12%14%19%22%13%12%10%10%35%17%42%40%17%23%24%12%19%26%15%26%15%11%15%14%12%6%7%Edgecomputing54%16%7%Blockchain/DistributedledgerAugmented/VirtualRealityMetaverse69%8%

2%59%17%11%14%10%

3%7%

3%2%5%

3%2%74%79%Quantumcomputing11%18Description:Asof2023,nearly92percentofdigitalleadersgloballystatedthattheircompaniesadoptedcloudtechnologyeitheronsmallorlargescale.Bigdata/analyticswerethesecondmostpopularadoptedtechnologywitharound61percentofrespondentsreportingthesame.Artificialintelligence/machinelearning

Atthesametime,26percentofrespondentswereconsideringusingArtificialintelligence(AI)/machinelearning(ML)technology,while24percentsaidthattheircompanies[...]ReadmoreNote(s):Worldwide;June22toSeptember18,

2023;2,104respondents;Digitalleadersacross86countriesSource(s):Cionet;NashSquaredHowfrequentlydoyouusethefollowingfeaturesoftheexistingAIassistantsforcoding?FrequencyofAIassistantsusageforcodingworldwide2023,byfeatureShareofrespondentsFromtimetotimeQuiteoftenRarely20%Never40%0%60%80%100%120%AskinggeneralquestionsaboutsoftwaredevelopmentinnaturallanguagesGeneratingcode26%24%33%37%17%24%24%15%GeneratingcodecommentsorcodedocumentationExplainingbugsandofferingfixesforthemExplainingthecode19%18%14%26%26%27%21%21%17%16%20%17%22%21%22%33%36%37%Generatingtests12%11%9%24%19%21%19%23%20%42%48%53%55%47%54%62%SearchinnaturallanguagequeriesforcodefragmentsPerformingcodereviewSummarizingrecentcodechangestounderstandwhathappenedmorequicklyRefactoringcode9%9%GeneratingCLIcommandsbynaturallanguagedescription9%Generatingcommitmessages

6%

12%20%19Description:In2023,artificialintelligence(AI)assistantsdemonstratedtheirvalueinsoftwaredevelopment,especiallywhenitcametodebugging.Accordingtothesurvey,36percentofdevelopersreliedonthesetoolstounderstandcodeerrorsandreceivesuggestionsforfixes.Interestingly,codegenerationwaslesscommon,withonly15percentleveragingAI.ReadmoreNote(s):Worldwide;2023;26,348respondentsSource(s):JetBrainsHowfrequentlydoyouuseAItoolsforthefollowingtasks?FrequencyofuseoftheAItoolsfortasksworldwide2023ShareofrespondentsRegularlyFromtimetotime0%

20%Never40%60%47%80%100%120%LearningnewthingsBrainstormingandevaluatingideas35%26%18%44%42%35%34%29%34%42%Summarizingcontent24%23%21%21%20%Proofreadingcontent(e.g.fixingspellingandgrammarmistakes)Rewritingcontentinadesiredstyle(e.g.morefriendlyormoreconsistentwithyourcompany`sbrandvoice)45%44%40%Translatingtexts36%39%Generatingcontentnotdirectlyrelatedtocode(websites,releasenotes,tweets,etc.)Preventingtheuseofinappropriatelanguage11%21%69%20Description:Themostpopulartaskthatpeopleusedartificialintelligence(AI)toolsforworldwidein2023wastolearnnewthings,withabout35percentofrespondentsreportingthattheyuseitregularly.Afurther47percentreportedthattheyusedAItoolsforlearningnewthingsfromtimetotime.ReadmoreNote(s):Worldwide;2023;26,348respondentsSource(s):JetBrainsTowhatextentdoyouagreeordisagreewiththefollowingstatements?AgreementordisagreementwithstatementsaboutAIworldwidein2023ShareofrespondentsAgreeNeitheragreenordisagree0%

20%Disagree40%60%80%30%100%11%120%IhavesecurityconcernsaboutusinggenerativeAIservicesIamreadytousecloud-basedgenerativeAIservicesforworktasksIhaveethicalconcernsaboutusinggenerativeAIservices59%53%30%16%42%33%40%25%LocalorofflineAItoolsareunlikelytoreachthequalityandperformanceofcloud-basedsolutions40%20%Mycompany`spolicylimitstheuseofcloud-basedAItools28%35%37%IamworriedthatAGI(artificialgeneralintelligence)willbehostiletohumans19%37%43%21/statistics/1451115/agreement-disagreement-ai-statementsAmajorityofsurveyedrespondentsworldwidereportedthattheyhavesecurityconcernsaboutusinggenerativeAIservices,with59percentofthosesurveyedagreeingwiththestatement.Only11percentofrespondentsdisagreedwiththestatement.ReadmoreNote(s):Worldwide;2023;26,348respondentsSource(s):JetBrainsHowdoyoudevelopforthecloud?GlobalmethodofPythonprogrammersdevelopingforthecloud2019-2022LocallywithvirtualenvInremotedevelopmentenvironmentsOtherInDockercontainersWithlocalsysteminterpreterNoneInvirtualmachinesDirectlyintheproductionenvironment60%50%40%30%20%10%0%56%56%53%53%41%41%41%40%22%21%20%20%19%19%18%18%18%18%17%17%10%10%9%9%9%9%8%8%1%1%1%1%201920202021202222Description:In2022,53percentofrespondentsindicatedevelopinglocallywithvirtualenvforthecloud.ThistoolplaysacrucialroleinclouddevelopmentwithPython.Thistoolcreatesisolatedenvironmentsfordifferentprojects,preventingdependencyconflictsthatcanbreakapplicationswhendeployedinthecloud.ReadmoreNote(s):Worldwide;OctoberandDecember,2022;28,000respondents;18-64years;Pythondevelopers*;*Respondentscomefromaround200countries/regions.Thiswasamultiple-answerquestion.Thetotalmaybegreaterthan100%.

ReadmoreSource(s):JetBrains;PythonSoftwareFoundationWhattypesofgenerativeAItoolsdoyoucurrentlyuse?UsageofgenerativeAItoolsworldwidein202380%69%70%60%50%40%30%20%10%0%21%13%10%3%Cloud-basedservicesLocalorofflinesolutionsCloud-basedsolutionsmanagedbyyouoryourorganizationOtherIdon`tknow23/statistics/1451117/generative-ai-tool-usageCloudbasedservicesarereportedtobethemostpopulargenerativeartificialintelligence(AI)toolcurrentlyinuse,with69percentofthosesurveyedworldwidereportingthattheyuseit.Farbehindarelocalorofflinesolutionswithashareof13percent.ReadmoreNote(s):Worldwide;2023;26,348respondentsSource(s):JetBrainsCHAPTER

04Specialfocus:cloudsecurityInformationsecurityspendingworldwidefrom2017to2024,bysegment(inmillionU.S.dollars)Totalspendingonglobalinformationsecuritymarket2017-2024,bysegmentApplicationsecurityIdentityaccessmanagementSecurityservicesCloudsecurityInfrastructureprotectionConsumersecuritysoftwareDataprivacyIntegratedriskmanagementDatasecurityNetworksecurityequipment250,000200,000150,000100,00050,000020172018201920202021202220232024*25Description:Globalspendingoninformationsecurityhasbeengrowingfrom2017to2023,increasingfromjustunder100billionU.S.dollarsin2017toalmost200billionU.S.dollarsin2023.Mostspendinghasconcentratedinsecurityservices,infrastructureprotection,andnetworksecurityequipment.Spendingonsecurityservicesisexpectedtoreachnearly90billionU.S.dollarsby2024.ReadmoreNote(s):Worldwide;2017to2023;*ForecastReadmoreSource(s):GartnerMaincybersecuritysolutionstopreventattacksonoperationaltechnologynetworksin2022versus2023Maincybersecuritysolutionstosafeguardoperationaltechnology2022vs.2023Shareofrespondents2023

202210%0%20%30%40%50%60%53%53%NetworkaccesscontrolSecurityoperationscenter(SOC)47%50%49%48%Manageandmonitorsecurityevents/eventanalysisRemotemanagementofphysicalsecuritySecureremoteaccess44%43%40%41%44%44%44%InternalsecuritytrainingandeducationNetworkoperationscenter(NOC)40%Internalnetworksegmentation35%40%40%Advancedpersistentthreat(sandbox,deception)Scheduledsecuritycompliancereviews/auditsRole-basedaccess31%44%39%33%34%Securityorchestration,automation,andresponse(SOAR)Threatintelligence39%24%26Description:In2023,thetwopreferredcybersecuritysolutionstosafeguardoperationaltechnology(OT)networkswerenetworkaccesscontrolandasecurityoperationscenter(SOC),ashighlightedby53percentofrespondents.Ontheotherhand,only24percentofOTprofessionalssurveyedreportedusingthreatintelligenceasacybersecuritysolution,downfrom34percentayearearlier.ReadmoreNote(s):Worldwide;2022to2023;570respondents;OperationaltechnologyprofessionalsSource(s):FortinetWhatareyourbiggestchallengessecuringmulti-cloudenvironments?Mainchallengesinsecuringmulti-cloudenvironmentsworldwide2023Shareofrespondents0%10%20%30%40%50%60%58%70%HavingtherightskillstodeployandmanageacompletesolutionacrossallcloudenvironmentsEnsuringdataprotectionandprivacyforeachenvironmentUnderstandinghowdifferentsolutionsfittogetherLossofvisibilityandcontrol52%49%44%45%UnderstandingserviceintegrationoptionsKeepingupwiththerateofchange38%36%SelectingtherightsetofservicesManagingthecostsofdifferentsolutionsProvidingseamlessaccesstousersbasedontheircredentialsOther37%37%3%27Description:In2023,themainchallengeinsecuringmulti-cloudenvironmentswashavingtherightskillstodeployandmanageacompletesolutionacrossallcloudenvironments.Atthesametime,morethanhalfofrespondentsworldwidestatedthattheircompanystruggledtoensuredataprotectionandprivacyforeachenvironment.ReadmoreNote(s):Worldwide;March2023;823respondents;cybersecurityprofessionalsSource(s):CybersecurityInsiders;ISC2(ISC2Foundation)Leadingskillsgapsamongcybersecurityteamsworldwidein2023Mainskillsgapsamongcybersecurityteamsworldwide2023Shareofrespondents0%5%10%15%20%25%30%29%35%35%40%CloudcomputingsecurityArtificialintelligence/mac

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