全球运动鞋市场前景及投资研究报告-培训课件外文版2024.5乔丹特步361

INDUSTRIES&

MARKETSSneakersAOverview

report

on

theglobal

sneaker

marketPairsofsneakers

sold20225.3%Volumechangeinpairssold20221.2bn0.2Average

salesvolumepercapita2022(in

pairs)60.75Average

retail

valueperunit2022

(in

U.S.dollars)3Notes:Worldwide;

June

2023Sources:Consumer

Market

InsightsThe

dynamic

rise

of

sneaker

cultureSneakers

were

firstproduced

inthelate19th

century,

purely

designed

forsportspurposes.

Sincethen,themarket

hasdiversified,

givingbirthtosneaker

culture,anexpression

of

personal

identityas

well

asthefeeling

of

belonging

toacommunity.What

ischanginginthesneakermarket?•

Theimportance

of

sneakers

is

alsoreflected

inthe

resale

market.In

2022,

itwasestimated

that

thesneakerresale

market

would

beworth

around14billionU.S.

dollarsglobally

in2025,

led

bytheUnited

States.

Consumers

arenow

turning

tothe

resale

market

asaway

of

buyingluxuryfootwear

atmoreaffordableprices.Sneakers

canbeseen

everywhere,

atalmost

every

price

point.NikeAirJordansareamong

themost

valuablesneakers

on

the

market

today,while

the

NikeDownshifter

andAdidas

RunFalcon

models

areamong

themost

affordable.

Someshoppers

payextra

forluxury

footwear,

viewing

itas

aninvestment.•

Additionally,today,shopping

secondhandisseenas

responsibleandtrendyDemand

forfashionable

and

comfortable

footwear

thatisnot

sport-specific

makessneakers

oneof

thehottest

categories

inthe

footwear

segment.

In2022,

about1.2billion

pairsof

sneakers

were

sold

across

theworld.

By

2028,

this

figure

couldreachashighas1.4

billion

pairssold,generating

estimated

revenues

of

98

billionU.S.dollars.asconsumers

become

more

aware

of

theirpersonal

environmental

impact.•

Sustainability

concernshave

recentlyarisenregardingmanufacturingprocessesandthematerials

used

insneakers.Dueto

this,brandshavestartedto

invest

innatural,ethical,recyclable,

andsustainablefootwear.Worldwide,valued

the

share

ofrevenue

fromfootwear

thatis2022

sawsneaker

salesreturn

topre-pandemic

levels,

reaching

approximately

73attributabletosustainableproducts

at7.1percent

in2023.

Thiswas

forecast

torise

to

10

percent

by2026.billion

U.S.dollars

globally.forecasts

growth

tocontinuein2023,

althoughataslower

pace.

Consumer

confidence

dropped

dueto

highinflationexperiencedaround

theworld

in2022,

which

dragged

into

2023.Thisreport

provides

anoverview

of

the

sneaker

market

and

gives

insights

intohowsneakers

havebecome

aculturalcommodity

and,

insome

ways,

awork

of

art.4Sources:TDCowen01Marketoverview•

Sneaker

andathleticfootwear

revenue

forecast•

Global

footwear

revenue

and

pairssold•

Global

comparison

ofsneakers

andfootwear•

Global

footwear

production•

Global

sneaker

revenue

share•

Footwear

revenue

of

key

playersSneakers

are

outperforming

sports

shoesSneaker

revenue

is

forecast

to

be50

percent

higherthanathleticfootwear

revenue

by2027Estimated

globalsneakerandathletic

footwear

market

revenue

2018

to

2028Over

the

pastseveral

years,

sneakers

havebeen

oneof

the

biggest

fashiontrendsamong

consumers,

andthe

hypeshows

nosignofstopping.

Globalsneaker

salesgenerated

approximately

73

billion

U.S.dollarsin2022,

andthemarket

revenue

isexpected

to

increase

atacompound

annualgrowth

rate

of5.31

percent

between

2023

and

2028.RevenueinbillionU.S.dollars180CAGR16014012010080+4.15%Thetotalfootwear

market

hasrecovered

afterseeing

arevenue

drop

of

13.7percent

in2020.

Despite

furtherglobaldisruptionsasaresult

ofsupplychain659862936058issues

and

inflationin2022

and

2023,forecasts

themarket

valueto558053765173increase

againin2023,

reaching

398

billion

U.S.dollars,

thesame

totalas

in2019.

Sneaker

revenue

isforecast

to

grow

by4.2

percent

between

2022

and2023

–

only

the

textile

and

other

footwear

segment

isexpected

to

see

agreaterrevenue

change.5270506546664563CAGR+5.31%60898540Many

bigsportswear

brandshavefollowed

this

fashion

trend

byinvestingmoreandmore

insneakers,

andconsumers

areresponding.

Thatis

notto

say

thatshoes

designed

specifically

forsport

havebeen

forgotten.

By

2028,

athleticshoe

salesare

expected

toreach

around

65

billionU.S.

dollars.2002018

2019

2020

2021

2022

2023*

2024*

2025*

2026*

2027*

2028*Sneakers

Athleticfootwear6Notes:Worldwide;

June

2023;

*forecastConsumer

Market

InsightsSources:The

global

footwear

marketShareof

revenue

and

pairssold

ofthetotalfootwear

market

worldwide

in2022,

bysegmentSneakers

occupy

animportant

placeinthe

footwearmarket,

blurringthelinesbetween

fashion

andfunction.Consumers

are

notjustbuyingfootwearbased

oncomfort

and

affordability;

enthusiastsarewilling

topaypremium

prices

forquality,brandreputation,thelateststyles,

and

iconic

silhouettes.RevenuePairs

sold3%13%25%35%Asaresult,athleticfootwear,

leather

footwear,

andsneakers

allhad

larger

valueshares

than

volumeshares

in2022.

While

sneakers

madeup

justninepercent

of

allfootwear

products

sold,thesegmentwas

responsible

for19

percent

of

the

total

revenue.33%64%9%Thetextileandother

footwear

segment,

whichincludesfootwear

intendedforgeneral

usemadefromtextile,

rubber,or

plastic,generated

justover

athirdofthe

overall

revenue

despite

accountingfor

aroundtwo-thirds

ofallfootwear

items

sold.19%AthleticfootwearLeather

footwearSneakersTextile&other

footwear7Notes:Worldwide;

June

2023Consumer

Market

Insights7Sources:Where

sneakers

ruleSneaker

sale

revenue

asashareof

totalfootwear

salesin2022Globally,sneaker

salesaccounted

forlessthan

20

percent

of

overall

footwear

revenue.Atacountry

level,

thisfigurevaried

greatly.UK22.9%GermanyRussia23.6%11.1%CanadaNorth

American

countries

showed

astrongpreference

forsneakers

in2022.

InMexico,sneakers

madeupover

30

percent

oftotalfootwear

revenue.

Sneakers

alsocontributedsizeable

shares

intheUnited

StatesandCanada.OnlyJapanand

Germany

broke

uptheNorth

American

dominance

inthetopfive.23.06%TurkeyJapan28.54%Spain16.52%13.58%U.S.25.09%Mexico30.78%France18.77%SouthKoreaItaly16.07%India10.27%16%China19.06%Brazil11.34%Formany

people,

sneakers

remain

aluxuryitem.

InTurkey,

Brazil,andIndia

–

among

theleading

footwear

producers

worldwide

(seenext

page)–

sneakers

accounted

formuchlower

sharesof

totalfootwear

revenues.8Notes:Worldwide;

June

2023;

15

largestfootwearmarketsworldwideConsumer

Market

InsightsSources:Asia

accounts

for

almost

90

percent

of

global

footwear

productionLeading

footwear

producers

in2022,

byquantity

producedGlobal

demand

forsneakers

hassoared,

andproduction

hasincreased

correspondingly.

China

isthe

world’s

largest

footwear

producer,

accountingforaround

55

percent

of

allfootwear

produced

in2022,equivalent

toapproximately

13

billionpairsof

shoes.According

toWorld

Footwear,

Asiaaccounted

forover87

percent

oftheworld’s

footwear

production

in

2022.3Vietnam6.3%16China54.6%Turkey2.4%5Brazil3.5%7Pakistan2.2%Western

countries

suchastheUnitedStatesandGermany

imported

more

footwear

than

other

regions,includingsneakers.

Infact,Europe

accounted

foroverone-third

of

footwear

imports

in2022.8Bangladesh2%9Mexico0.9%10

Cambodia0.8%Other12.1%2India10.9%4Indonesia4.3%9Notes:Worldwide;

2022Sources:

WorldFootwear;

ID:605983The

United

States

is

the

leading

marketfor

sneaker

salesLeading

countries

byshareof

globalsneaker

revenue

in2022U.S.India3.38%29.56%Italy2.2%Sneakers

havebecome

anintegral

part

ofAmerican

culture.

People

from

allwalks

oflife

–athletes,

billionaires,

celebrities,

and

ordinarypeople

–

arealljustascomfortable

inapairofsneakers.

Unsurprisingly,theUnitedStatesgenerated

themost

sneaker

revenue

in2022,holdingapproximately

30

percent

of

the

market.Brazil2.18%France1.8%Canada1.9%China20.63%China

was

theonly

other

country

withadouble-digitshare,accounting

forone-fifth

of

the72.7billion

U.S.dollarsneaker

market.

Afterthat,there

was

asignificantgaptotheUKsittinginthirdplacewith

afivepercent

shareof

globalsneaker

spending.UK5.02%Japan4.3%Germany3.56%Mexico2.53%10

Notes:Sources:Worldwide;

June

2023Consumer

Market

InsightsNike

is

the

front-runner

in

the

sneaker

marketNoother

company

looks

likeitcancatchthemarket

leadersFootwear

segmentrevenue

infinancial

year2022Nike’stotal

revenue

infinancial

year2022,

byregionBased

onrevenue,

Nikeand

Adidaslead

thesneaker

market

byaconsiderable

distance,withthe

footwear

divisionsof

these

companies

eachearning

more

than

theirnearest

rivalscombined.Revenueinbillion

U.S.dollarsRevenueinbillion

U.S.dollarsNikeAdidasPuma29.145.96Inthe

financialyear

2022,

Nike

generated

morethan

29

billion

U.S.dollars

inrevenue

fromitsfootwear

segment

alone.

Footwear

accountedfor66

percent

ofNike’s

global

revenue.

Second-placed

Adidas

brought

inaround

13

billion

U.S.dollars.

Pumaand

Asicstrailed

behindthemarket

leaders

with

footwear

revenues

of

4.6billion

U.S.dollars

and

three

billion

U.S.dollars,respectively.12.4813.244.61Asics3.0218.357.55Converse2.09Nike’s

regional

revenue

breakdown

highlightstheimportance

of

each

market

to

thesneaker

giant.In2022,

across

allNikeproduct

categories,

NorthAmerica

alone

accounted

formore

than

40percent

of

the

company’s

totalrevenueUnderArmour1.25Asia-Pacific,LatinAmericaGreaterChinaNorth

AmericaEurope,MiddleEast,Africa11

Notes:Worldwide;

financial

year2022;

currenciesconvertedto

U.S.

dollars

at

the

exchange

rateasofthe

end

ofthe

financial

yearSources:

Company

reports02Art

and

culture•

Aculturalhistory•

Anew

formof

art•

Sneakers

atauctionIconic

moments

in

modern

sneaker

cultureSneakers

thathavebeen

immortalized

inhistoryConverse

released

itsfirstpairof

AllStarsasearly

as

1917,

but

itwas

notuntil

the1970s

thatthesneaker

phenomenon

graduallygained

momentum

thanks

toNewYork’s

hip-hop

and

basketball

communities.

Havingstarted

asanundergroundsubculture,sneaker

fever

eventually

boomed

inthe

1980s.

In1984,

afterputtingpen

to

paperon

a2.5

million

U.S.dollar

dealwith

Nike,

basketballicon

MichaelJordan

beganwearing

hisbrand-new

signatureshoes:

theAirJordan

1.

Jordan’stalenton

the

court,combined

with

asuccessful

marketing

campaign,madethesneakers

extremely

popularwhen

they

were

released

the

following

year.

Beyondbasketball,songsand

movies

played

anessential

role

inturning

everyday

shoesinto

iconic

symbols

ofpopculture.

In1986,

Run-DMC’s

“MyAdidas”

made

theSuperstars

alegendary

model.

Following

the

release

of

the

single

–which

was

bothagenuineshoutout

to

thecultureand

aresponse

to

those

whoassociatedsneakers

with

criminality–the

group

signed

thefirst-ever

endorsement

betweenrappers

and

asneaker

company.

In1989,

the

AirJordan

4featured

inacelebratedscene

from

SpikeLee’s

“DotheRightThing,”

andthe

world

was

introduced

to

theself-lacing

NikeMAGin“Back

to

theFuturePartII.”

Anew

era

forsneakers

hadbegun,andjustlikeForrest

GumprunninginhisNikeCortez,

therise

in

popularitywas

unstoppable.

In2023,

this

came

fullcircle

with

the

movie

“Air.”Sneakers

havegone

frombeing

madefamousinfilmsto

havingfilmswrittenaboutthem.Reebok

CourtVictory

PumpNike

AirYeezy

1Adidas

xParleyfortheOceansConverse

AllStarAir

Jordan

1Adidas

SuperstarNike

MAG“Prototype”1917198419861989199020082015Whilenotthe

firstsneaker,theConverseAllStarwent

onsalefeaturing

adesignsimilartothe

shoesoftoday.MichaelJordan‘sfirstsignaturesneakerswornatNBAgames.“MyAdidas”–Run-DMC’sfirstsinglefromthealbum

PartII”–

MartyMcFly’s

starMichaelChang,

this“Backtothe

FutureMadefamousbytennisKanyeWest’sfirstsignaturesneakers

shoesfromupcycled

plasticwornduringhis

wastetodemonstrateAdidascreatedthe

first“RaisingHell.”(MichaelJ.

Fox)

self-lacingsneakers.designwasre-releasedin2014.performanceatthe

sustainability

inthe

industry.2008

GrammyAwards.13Sources:

Business

Insider;

Complex;

ESPN;Fashion

United;

SneakerHistory;The

Atlantic„

„“

“MyAdidasare

seenonthemovie

screen.Hollywood

knows

we’re

good,ifyouknowwhat

Imean.Allyou

want

isNikes,butthereal

ones.Justlike

you;just

likeme.――Run-DMCFrank

Ocean“MyAdidas”

(1986)“Nikes”(2016)14The

art

of

sneakersFourNike

collaborations

thatexemplify

sneakers’

statusasanartformNikeAirForce

1xTiffany

&Co.NikeAirMax

1“Cherrywood”

xPatta

xParraOneofthemost

anticipatedsneaker

releases

of2023

was

thecollaboration

between

Nike

andthe

famous

jewelry

brand

Tiffany.Thiswas

justthe

latest

inastream

of

link-upsbetween

highfashionandsneaker

brands,demonstratingsneakers

haveaplacefromthestreets

totheThelimited

availabilityof

certain

sneakers

makesthemmore

akinto

artwork

than

consumergoods.

Collectors

aremore

likely

to

displaythemthan

wear

them,notleast

dueto

theirinflatedvalue.

Only258

pairsofNike’s

collaboration

withthe

brandPatta

andDutchartistParra

werereleased

tothe

public.CollaborationAnticipationOstentationrunway

andanywhere

inbetween.Nike

AirPresto

xOff-WhiteAirJordan

10

x

OVO

“Solid

Gold”Off-White

founderVirgil

Ablohwas

one

ofthefirstdesigners

to

bridgethegapbetween

highfashionandstreetwear.

Abloh,who

diedofcancer

in2021,

redesigned

10

classic

pairsofNikes,

to

great

admiration,

inaproject

labeled“TheTen.”

In2020,

heclaimed

thatyoung

people“mayvaluesneakers

more

than

aMatisse.”Ovo,thelabel

co-founded

bythe

rapper

Drake,firstcollaborated

with

Nike’s

Jordan

brand

backin2015.

Seven

yearslater,

Drake

commissionedasolid

gold

pairof

the

Jordan

10s

worth

aroundtwo

million

U.S.

dollars.

Theonedrawback?

Theyweigh

over

45kg,

makingthemunwearable

–theultimateexample

of

sneakers

asart.Innovation15Sources:

ARTnews;

Hypebeast;

StockXCollecting

sneakers

likeartworksGame-worn

Jordansareespecially

coveted

bycollectorsMost

expensive

sneakerssoldat

auctionsworldwideThelate

Virgil

Abloh’sopinion

onfootwear

asartwork

ismuch

more

thananidealisticvision

of

anartisticdirector,

asrecent

auction

figuresbased

onsneakersales

demonstrate.

InApril2023,

auction

houseSotheby’s

sold

apairof

AirJordan13s,

worn

andsigned

byMichael

Jordan,

for

the

staggering

price

of2.2

million

U.S.dollars,

makingthemthemost

expensive

sneakers

ever

sold.Price

in1,000U.S.dollarsGame-wornandsignedAirJordan13"TheLastDance"

(Game2)2,238KanyeWest'sNikeAir

Yeezy11,800"Prototype"Jordansworn

on

the

court

bythemanhimself

areatheme

inthislist.InOctober2021,

apair

of

the

basketball

legend’s

earliest

known

regular-season

game-wornsneakers

sold

for1.47

million

U.S.

dollars.

TheAirJordan

1s

sold

byChristie’s

inAugust

2020

alsofetched

ahugepricethanksto

aniconic

moment.

They

wereworn

ina1985

gamethatbecame

legendary

afterJordan’s

powerful

dunkshattered

the

glassbackboard.When

the

sneakers

were

sold,apiece

of

glasswasstillstuckinthesole

oftheleftshoe.Game-wornJordan'sNikeAir

Ships1,472Game-wornAir

Jordan1"ShatteredBackboard"615560437.50Game-wornAir

Jordan1NikeMoonShoeNikeMAG

2016(Self-lace)200Justaswith

works

ofart,these

shoes

are

considered

extremely

valuabletosneakerenthusiastsandcollectors

–known

as

sneakerheads

–forreasons

suchastheirhistory,features,

or

fame.

KanyeWest’s

prototype

shoes

worn

atthe

2008

GrammyAwards,for

instance,marked

thestartoftheYeezy

brand,alsorepresenting

thefirsttime

arapperhelped

design

apairofNike

shoes.

Kanyelater

teamed

up

withAdidas,apartnership

the

German

company

ended

in2023

aftertherappermadeantisemiticcomments.Game-wornConverseFastbreakNikeAir

Force1xLouisVuittonGame-wornAir

Jordan7"Olympic"190.37151.20112.5016

Notes:Worldwide;

asofApril

2023Sources:

BBC;CNBC;

Guardian;

Highsnobiety;

SneakerFreaker;

ID:124475703Sneaker

trends•

Sneaker

resale•

U.S.consumer

insights•

SustainablematerialsIncreasing

options

forconsumersSelected

onlinemarketplaces

forreselling

sneakersSocialmediaResaleplatformsSpecialistsneaker

platformsCompanyresale

programsSocial

media

makesdirectconsumer-to-consumertrading

andsellingsimple.Theprocesshasbecomeeven

easierthroughthe

integration

ofmarketplacesonsocialmediaplatforms.ExamplesofapparelresellplatformsareDepop,ThredUp,

Vinted,

and,

mostfamously,eBay.Marketleadersinthiscategory

includeGoatandStockX.StockXlaunchedin2016andwasvaluedat3.8

billionU.S.dollarsatthe

beginning

of2021.Thecompanies

thatmakethe

originalsneakersarealso

lookingtoget

inontheresaleact.Among

others,Nike,NewBalance,andAdidashavelaunchedtheirownresaleprograms.Ofcourse,anythingcan

bebought

oneBay,butitisoneofthe

originalmarketplacesforresellingsneakers,andthe

companyisclearlylookingtoexpanditsreachinthiscategory.Resellerssendthe

shoestoStockX,whichhas13

authenticationcentersworldwide.Oncethe

shoeshavepassedthe

qualityandverification

process,theyaredispatchedtothe

buyer.All

itemsonthewebsiteareconsidereddeadstock,soeven

though

the

sneakersarebeingresold,theyarenewandunwornatthetimeofsale.Instagramisoneoftheoriginalonlineplatformsforsneakerreselling.Peopleformedcommunitiestosharetheirinterestinsneakers

andmakeswaps

andsales.Adidas’programiscalled

GiveBack.Consumerscan

return

oldshoesandclothingfromanybrandinexchange

formembershippointsandAdidasvouchers.

Theprogram

isrun

inpartnershipwithThredUp,

which

thenresellsorreusesthe

oldclothing.In2022,

eBaylauncheditsownin-houseshoeverification

program

toensureshoessold

atmore

than100

U.S.dollarsaregenuine.Theonlineauctiongiantfirstofferedalimitedsneakerauthenticityguarantee

in

2020.

AsofApril

2023,

eBayhadauthenticatedover

four

millionpairs.Ina2023

survey,sneakerheadswereroughly

10

percentmore

likely

thanthegeneral

populationtousebothInstagramandYouTube.

Infact,usagewashigher

acrossallsocial

networks.Itwaslaunchedin-appinOctober2021andwidenedtostoresandonlineinearly2022.StockXprovideshistoricalfinancialinformationonsneakers,allowing

userstotrackpricechanges,

just

likethe

stockmarket.Thebiggest

resellingaccounts

havehundredsofthousandsoffollowers,andmanypeoplewhosell

sneakers

moreinformally,asa

sidehustle,usetheplatform.AccordingtoWahaajShabbir,eBay’sheadofsneakersUK,

apairofsneakers

soldevery

5seconds

onthe

platformin2023.Asof2022,

therewereover

40

millionlifetime

tradesonthe

website.

StockXachieveditshighest-everrevenuein2022.1818Sources:

Adidas;

eBayInc;

StockX;YouGovFrom

Sotheby’s

to

StockX:

The

proliferation

of

resaleBuyers

who

miss

out

onsneaker

dropsenduppaying

theprice

ontheresale

marketAveragepricepremiumabove

retail

on

StockX

in2021,

bybrandWhile

rare

and

historicitems

may

fetchhundreds

ofthousandsof

dollarsatauction,ordinary

investors

andcollectors

turn

toplatformslike

eBay

andStockX

totradelimited

edition

sneakers.

For

some,

thepracticeis

alucrativeone,

withaverage

resale

values

forthe

topbrandscoming

inwell

above

retail

prices.PricepremiumaboveretailConverse25%AirJordansdominate

sneaker

sales

on

StockX.In2021,

the

Jordan

1

ranked

asthebestselling

sneaker

model

forthe

fourthconsecutive

year,

selling

foranaverage

of60

percent

abovetheoriginal

retail

price.NewBalance41%While

the

secondary

sneaker

market

mightbegood

news

forresellers,manufacturers

areless

than

pleased

aboutsneaker

botsbuying

uplimited

editionstock.

Humansfind

italmost

impossible

tocompete

withsneaker

bots,softwaredesigned

to

complete

multipleonline

transactionswithinseconds.AdidasNike44%Unsurprisingly,manufacturers

are

tryingto

putanend

to

thepracticebylaunchingonlineraffles,

but

botdevelopers

areusuallyquicktofind

away

through

thechicanes.57%AirJordan60%19

Notes:Worldwide;

2021Sources:

StockXConsumer

insightsU.S.consumers

prefer

luxuryshoes

tobuyingsecondhand35%31%Inthe

UnitedStates,consumers

aremore

likelytobuy

premium

shoes

than

to

actively

purchasethemsecondhand.36%31%Shareof

internet

userswhoalsobuy

premiumorluxury

itemsAccording

tothelatest

findings

from

Statista’sGlobal

Consumer

Survey,

only

21

percent

ofinternet

users

intheUnitedStateshadpurchased

secondhand

shoes

inthe

previous

12months,compared

withover

30

percent

whohadpurchasedsecondhand

clothes.22%46%21%Shareof

internet

userswhohavebought

secondhand

productswithin

the

last

12

monthsInterestingly,

almost

halfof

respondents

saidthey

paid

particularattentiontobrandswhen

itcame

to

footwear.32%Shareof

internet

userswhopayparticularattention

tobrands46%20

Notes:Sources:United

States;

July

1,

2022,

to

June

25,

2023;

survey

count:

60,072;

responses

forsneakers,apparel,and

accessoriesConsumer

InsightsSustainability

through

innovationRethinking

sneaker

constructionNativeShoes,

aCanadianfootwear

brand

aiming

to

make

allitsproducts100percent

lifecycle

managed,isgoing

inthe

rightdirection

with

itssustainableofferings

to

match

market

trends.

Oneexample

ofhow

itisreaching

thisgoal

isthedevelopment

of

the

PlantShoe.

ThePlant

Shoe

isproduced

purelyfrom

plant-basedcomponents,

making

it100

percent

vegan

andanimal-friendly.

Pineappleleaf,olive

oil,andhemp

areamong

thematerials

andproductsused

to

make

the

sustainablesneaker.

Duetothe

useof

naturalmaterials,

thesneakers

are

compostable

or

recyclable.NativeShoes

isnot

the

only

company

moving

inthisdirection.

Adidasreleased

theFuturecraft.Footprint

runningshoes

incollaboration

withsustainablesneaker

company

Allbirds.

Manyof

the

materials

used

fortheshoe

areeither

recycled

or

bio-based,

usingwood

fibers

or

sugarcane.According

tothe

producers,

the

carbon

footprint

of

the

shoes

isconsiderablylower

than

the

average

sneaker,

at2.94

kilograms

of

carbon

dioxideequivalent

perpair.

Allbirdshassinceannounced

Moonshot

(stylized

asM0.0NSHOT),

anet-zero

carbon

shoe

to

bereleased

in2024.These

innovationsprovide

anexciting

glimpse

ofwhere

theindustrycouldheadinthecoming

years.21Sources:

Adidas;

Allbirds;

DesignMuseum;

Ed

ReeveA

fast-paced,

high-value

industryBrandsand

consumers

areincreasingly

investing

in

sneakers.

Many

people

todayown

several

pairsthatoffer

different

styles,

materials,andfunctions.Forsneakerheads,

shoes

haveeven

become

aculturalexpression

or

statussymbol.Thissurge

inpopularity

hasfueledthesneaker

market,

andworldwide

revenue

isexpected

toapproach

100

billionU.S.

dollarsinthe

coming

years.Themanufactur