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DIGITAL

&

TRENDSOnlinedatingworldwideCHAPTER

01OverviewDatingservicesrevenueworldwidefrom2018to2028(inbillionU.S.dollars)DigitalMarketOutlook:datingservicesrevenuesworldwide2018-2028MatchmakingOnlineDatingCasualDating5.04.334.54.274.214.144.053.123.942.984.03.83.83.593.463.393.323.53.243.012.843.0

2.772.52.782.331.962.01.761.50.930.950.960.960.970.90.860.870.811.00.670.690.50.0201820192020202120222023202420252026202720284Description:Overthelasttwoobservations,therevenueisforecasttosignificantlyincreaseinallsegments.Thisreflectstheoveralltrendthroughouttheentireforecastperiodfrom2018to2028.Itisestimatedthattheindicatoriscontinuouslyrisinginallsegments.Inthisregard,theMatchmakingsegmentachievesthehighestvalueof4.33billionU.S.dollarsin2028.ReadmoreNote(s):Worldwide;2018to2028Source(s):DigitalMarketInsightsRevenueofleadingonlinedatingmarketsworldwideasof2023,bycountry(inmillionU.S.dollars)DigitalMarketOutlook:globalrevenueofonlinedatingmarkets2023,bycountry1,6001,347.291,4001,2001,0008006004002000286.05China191.91112.7293.53UnitedStatesUnitedKingdomGermanyFrance5Description:Comparingthefiveselectedregionsregardingtherevenueinthe'OnlineDating'segmentoftheeservicesmarket,theUnitedStatesisleadingtheranking(1.3billionU.S.dollars)andisfollowedbyChinawith286.05millionU.S.dollars.AttheotherendofthespectrumisFrancewith93.53millionU.S.dollars,indicatingadifferenceof1.3billionU.S.dollarstotheUnitedStates.ReadmoreNote(s):China,France,Germany,UnitedKingdom,UnitedStates;Jan1sttoDec31st2023Source(s):DigitalMarketInsightsRevenueoftheonlinedatingindustryinEurope2018-2028(inmillionU.S.dollars)RevenueoftheonlinedatingindustryinEurope2018-2028800700671.33666.44661.56654.67641.54625.96624.07598.16005004003002001000514.77424.25400.24201820192020202120222023202420252026202720286Description:Therevenueinthe'OnlineDating'segmentoftheeservicesmarketinEuropewasforecasttocontinuouslyincreasebetween2024and2028byintotal29.8millionU.S.dollars(+4.65percent).Afterthesixthconsecutiveincreasingyear,theindicatorisestimatedtoreach671.33millionU.S.dollarsandthereforeanewpeakin2028.ReadmoreNote(s):Europe;2018to2028Source(s):DigitalMarketInsightsRevenueoftheonlinedatingindustryintheU.S.2018-2028(inbillionU.S.dollars)RevenueoftheonlinedatingindustryintheU.S.2018-20281.61.41.491.471.451.431.391.351.291.271.21.00.80.60.40.20.01.080.90.8201820192020202120222023202420252026202720287Description:Therevenueinthe'OnlineDating'segmentoftheeservicesmarketintheUnitedStateswasforecasttocontinuouslyincreasebetween2024and2028byintotal0.1billionU.S.dollars(+7.19percent).Afterthetenthconsecutiveincreasingyear,theindicatorisestimatedtoreach1.49billionU.S.dollarsandthereforeanewpeakin2028.Notably,therevenueofthe'OnlineDating'segmentoftheeservicesmarketwascontinuouslyincreasingoverthepastyears.

ReadmoreNote(s):UnitedStates;2018to2028Source(s):DigitalMarketInsightsOnlinedatingaveragerevenueperuser(ARPU)worldwidefrom2018to2028(inU.S.dollars)DigitalMarketOutlook:onlinedatingARPUworldwide2018-202846.545.544.543.542.541.540.539.538.546.1143.7342.9342.9541.9741.33202341.22202441.05202540.41202639.83202739.252028201820192020202120228Description:Theglobalaveragerevenueperpayinguser(ARPU)ofonlinedatingserviceswasforecasttocontinuouslydecreasebetween2024and2028byintotaltwoU.S.dollars.Aftertheseventhconsecutivedecreasingyear,theindicatorisestimatedtoreach39.25U.S.dollarsandthereforeanewminimumin2028.ReadmoreNote(s):Worldwide;2018to2028Source(s):DigitalMarketInsightsCHAPTER

02UsersNumberofdatingserviceusersworldwidefrom2018to2028,bysegment(inmillions)DigitalMarketOutlook:datingserviceusersworldwide2018-2028,bysegmentOnlineDatingCasualDating381.48Matchmaking395.22500452.47437.98450400423.48408.72364.05344.7635030025020015010050313.97121.92278.19101.4241.8986.05228.13134.5214.78130.76201.42127.03188.39123.24176.66119.37164.86115.09151.36109.65137.27107.78100.3484.3375.6602018201920202021202220232024202520262027202810Description:Overthelasttwoobservations,thenumberofusersisforecasttosignificantlyincreaseinallsegments.Thetrendobservedfrom2018to2028remainsconsistentthroughouttheentireforecastperiod.Thereisacontinuousincreaseintheindicatoracrossallsegments.Notably,theOnlineDatingsegmentachievesthehighestvalueof452.47millionusersat2028.ReadmoreNote(s):Worldwide;2018to2028Source(s):Penetrationrateofdatingservicesworldwidefrom2018to2028,bysegmentDigitalMarketOutlook:datingservicereachworldwide2018-2028,bysegmentDatingServicesOnlineDatingCasualDatingMatchmaking7.93%10.0%9.0%8.0%7.0%6.0%5.0%4.0%3.0%2.0%1.0%0.0%8.72%5.65%8.46%5.51%8.19%5.37%7.68%7.43%4.97%7.09%4.78%6.76%6.21%5.44%3.76%5.23%5.1%4.79%3.31%4.57%4.2%2.85%1.68%2.7%2.56%1.61%2.41%1.58%2.28%1.54%2.15%1.5%1.99%1.44%1.82%1.63%1.65%1.43%20211.37%1.34%1.18%1.14%1.03%201820192020202220232024202520262027202811Description:Overthelasttwoobservations,thepenetrationrateisforecasttosignificantlyincreaseinallsegments.Thisreflectstheoveralltrendthroughouttheentireforecastperiodfrom2018to2028.Itisestimatedthattheindicatoriscontinuouslyrisinginallsegments.Inthisregard,theDatingServicessegmentachievesthehighestvalueof8.72percentin2028.ReadmoreNote(s):Worldwide;2018to2028Source(s):DigitalMarketInsightsUserpenetrationrateforonlinedatingservicesworldwideasof2023,bycountryDigitalMarketOutlook:globalreachofonlinedatingservices2023,bycountryPenetrationrate0%2%4%6%8%10%12%14%16%18%UnitedStatesUnitedKingdomBelgium17.57%16.17%16.11%NetherlandsSpain14.14%13.23%AustraliaNorway12.36%11.99%SouthKoreaFrance10.74%10.73%DenmarkSweden10.12%9.95%GermanyBrazil8.89%7.69%12Description:Comparingthe23selectedregionsregardingthepenetrationrateinthe'OnlineDating'segmentoftheeservicesmarket,theUnitedStatesisleadingtheranking(17.57percent)andisfollowedbytheUnitedKingdomwith16.17percent.AttheotherendofthespectrumistheNigeriawith1.14percent,indicatingadifferenceof16.43percentagepointstotheUnitedStates.ReadmoreNote(s):Worldwide;Jan1sttoDec31st2023Source(s):NumberofonlinedatingserviceusersintheUnitedStatesfrom2018to2028(inmillions)DigitalMarketOutlook:U.S.onlinedatingserviceusers2028Non-payingOnlineDatingPayingOnlineDating70605015.7215.5315.3315.0714.7314.2813.713.5411.589.654030201008.750.14202849.01202747.89202646.745.79202444.88202343.74202242.22202140.04202036.54201931.472018202513Description:Overthelasttwoobservations,thenumberofusersisforecasttosignificantlyincreaseinallsegments.Thisreflectstheoveralltrendthroughouttheentireforecastperiodfrom2018to2028.Itisestimatedthattheindicatoriscontinuouslyrisinginallsegments.Inthisregard,theNon-payingOnlineDatingsegmentachievesthehighestvalueof50.14millionusersin2028.ReadmoreNote(s):UnitedStates;2018to2028Source(s):NumberofonlinedatingserviceusersinEuropefrom2018to2028(inmillions)DigitalMarketOutlook:Europeonlinedatingserviceusers2028Non-payingOnlineDatingPayingOnlineDating100908070605040302010011.0277.55202810.8775.33202710.7273.11202610.5470.96202510.3110.039.664.8202210.7461.8820219.3158.1220207.596.7569.0867.1953.2146.73201820192023202414Description:Overthelasttwoobservations,thenumberofusersisforecasttosignificantlyincreaseinallsegments.Aspartofthepositivetrend,theindicatorachievesthemaximumvalueacrossalltwodifferentsegmentsbytheendofthecomparisonperiod.Notably,thesegmentNon-payingOnlineDatingstandsoutwiththehighestvalueof77.55millionusers.ReadmoreNote(s):Europe;2018to2028Source(s):NumberofsmartphonedatingappusersintheUnitedStatesfrom2019to2023(inmillions)U.S.smartphonedatingappusers2019-2023302526.625.725.124.522.520151050201920202021*2022*2023*15Description:In2020,therewereanestimated26.6millionsmartphonedatingappusersintheUnitedStates.Itisforecastedthatin2023,therewillbe25.7millionU.S.datingappusers.ThemostpopularonlinedatingappbyaudiencesizeisTinder,followedbyPOFandBumble.ReadmoreNote(s):UnitedStates;2019to2020;*ForecastSmartphoneuserswhouseatleastonedatingappontheirsmartphoneatleastoncepermonthReadmoreSource(s):eMarketerCHAPTER

03BenchmarkBrandmarketshareofleadingonlinedatingservicesworldwideasof2022DigitalMarketOutlook:globaldatingservicesmarketshare2022Grindr2%MOMO3%Soul3%PlentyofFish3%MeetMe4%Tantan5%Hinge5%Badoo5%Others45%Bumble9%Tinder16%17Description:Concerningthe11selectedsegments,thesegmentOthershasthelargestmarketsharewith45percent.Contrastingly,Grindrisrankedlast,withtwopercent.Theirdifference,comparedtoOthers,liesat43percentagepoints.

ReadmoreNote(s):Worldwide;Jan1sttoDec31st2022Source(s):BrandmarketshareofonlinedatingservicesinAfricaasof2022DigitalMarketOutlook:Africadatingservicesmarketshare2022D2%Grindr2%OkCupid2%AfroIntroductions2%Muslima3%MeetMe5%Tinder32%Bumble8%Goodnight9%Badoo12%Others23%18Description:Concerningthe11selectedsegments,thesegmentTinderhasthelargestmarketsharewith32percent.Contrastingly,OkCupidisrankedlast,withtwopercent.Theirdifference,comparedtoTinder,liesat30percentagepoints.

ReadmoreNote(s):Africa;Jan1sttoDec31st2022Source(s):BrandmarketshareofonlinedatingservicesintheAmericasasof2022DigitalMarketOutlook:Americasdatingservicesmarketshare2022Grindr4%Tagged4%OkCupid2%Jaumo1%PlentyofFish6%Badoo6%Others28%Tinder17%Hinge9%MeetMe9%Bumble14%19Description:Concerningthe11selectedsegments,thesegmentOthershasthelargestmarketsharewith28percent.Contrastingly,Jaumoisrankedlast,withonepercent.Theirdifference,comparedtoOthers,liesat27percentagepoints.

ReadmoreNote(s):NorthAmerica,CentralandSouthAmerica;Jan1sttoDec31st2022Source(s):BrandmarketshareofonlinedatingservicesinAsiaasof2022DigitalMarketOutlook:Asiadatingservicesmarketshare2022Tapple3%Bumble3%Pairs3%Qiānshǒu3%Fùjìnxúnài3%Yīduì5%Others38%MOMO8%Soul10%Tantan13%Tinder11%20Description:Concerningthe11selectedsegments,thesegmentOthershasthelargestmarketsharewith38percent.Contrastingly,Bumbleisrankedlast,withthreepercent.Theirdifference,comparedtoOthers,liesat35percentagepoints.

ReadmoreNote(s):Asia;Jan1sttoDec31st2022Source(s):BrandmarketshareofonlinedatingservicesinEuropeasof2022DigitalMarketOutlook:Europedatingservicesmarketshare2022Grindr3%Happn4%Meetic4%OkCupid2%Parship2%Hinge4%Others31%LOVOO5%Badoo11%Tinder22%Bumble12%21Description:Concerningthe11selectedsegments,thesegmentOthershasthelargestmarketsharewith31percent.Contrastingly,Parshipisrankedlast,withtwopercent.Theirdifference,comparedtoOthers,liesat29percentagepoints.

ReadmoreNote(s):Europe;Jan1sttoDec31st2022Source(s):BrandmarketshareofonlinedatingservicesinAustraliaandOceaniaasof2022DigitalMarketOutlook:AustraliaandOceaniadatingservicesmarketshare2022eharmony2%Zoosk2%OkCupid1%Badoo3%MeetMe4%Grindr4%Others22%PlentyofFish6%Hinge17%Tinder21%Bumble18%22Description:Concerningthe11selectedsegments,thesegmentOthershasthelargestmarketsharewith22percent.Contrastingly,OkCupidisrankedlast,withonepercent.Theirdifference,comparedtoOthers,liesat21percentagepoints.

ReadmoreNote(s):AustraliaandOceania;Jan1sttoDec31st2022Source(s):Mostpopulardatingappsworldwidein2023,bydownloads(inmillions)Mostdownloadeddatingappsworldwide2023Numberofdownloadsinmillions010203040506070Tinder:Dating,Chat&FriendsLitmatch-HazAmigosNuevosBumble:Dating&FriendsAppDatingandChat-SweetMeetBadoo:Dating.Chat.Meet.FRND-MakeNewFriendsOnlineOmi-Dating&MeetFriendsTanTan-AsianDatingAppHingeDatingApp:Match&Datehappn-DatingApp58.0435.3931.5530.425.7120.3219.1714.6714.2411.4710.96Grindr-GayDating&Chat23Description:Withover58milliondownloads,casualdatingplatformTinderwasthemostdownloadeddatingappworldwidein2023.Litmatchfollowedinsecondplacewithmorethan35milliondownloadsfrommobiledatingaudiencesworldwide,whileBumblerankedthirdwith31.55milliondownloadsrecordedfromglobalusersduringthelastexaminedyear.ReadmoreNote(s):Worldwide;2023;category:dating;AppleAppStoreincludesiPhoneandiPaddevicesSource(s):AppMagicFee-basedonlinedatingusageintheU.S.asofDecember2023Fee-basedonlinedatingusageintheU.S.2023Shareofrespondents0%10%20%30%40%50%60%70%80%90%100%Yes,ondatingagenciesYes,ondatingservices3%4%Yes,oncasualdating4%No,Ihavenotspentmoneyonthat93%24Description:Whenaskedabout"Fee-basedonlinedatingusage",4percentofU.S.respondentsanswer"Yes,ondatingservices".Thisonlinesurveywasconductedin2023,among10,046consumers.

ReadmoreNote(s):UnitedStates;JanuarytoDecember2023;10046respondents;18-64yearsSource(s):ConsumerInsightsFee-basedonlinedatingusagebybrandintheU.S.asofDecember2023Fee-basedonlinedatingusagebybrandintheU.S.2023Shareofrespondents0%5%10%15%20%25%30%35%40%BumbleAshleyMadisonBadoo41%40%37%37%TinderBlackPeopleMeetBe2PlentyofFishC-DateChristianMingleMatch32%30%29%27%27%24%EHarmonyGrindrCoffeeMeetsBagel23%22%21%25Description:WeaskedU.S.consumersabout"Fee-basedonlinedatingusagebybrand"andfoundthat"Bumble"takesthetopspot,while"Happn"isattheotherendoftheranking.ReadmoreNote(s):UnitedStates;JanuarytoDecember2023;686respondents;18-64years;respondentswhousedandspentmoneyononlinedating(Marketing&socialmedia,Services&eServices)Source(s):ConsumerInsightsCHAPTER

04LeadingservicesMonthlydownloadsofTinderfromJanuary2019toJanuary2024,byregionMonthlydownloadsofTinder2019-2024,byregionAPACEMEANALA10,000,0009,000,0008,000,0007,000,0006,000,0005,000,0004,000,0003,000,0002,000,0001,000,000027Description:InJanuary2024,e-datingmarketleaderTindergeneratedover4.7milliondownloadsfromglobalusersacrosstheAppleAppStoreandtheGooglePlayStore.DownloadsofthepopulardatingapppeakedinJanuary2020,withoverninemillioninstallsfromusersworldwide.NorthandLatinAmericacontributedthelargestshareofdownloadsintheevaluatedperiod.ReadmoreNote(s):Worldwide;January2019toJanuary2024Source(s):AppMagicMonthlyin-apppurchaserevenueofTinderfromJanuary2018toJanuary2024,byregion(inU.S.dollars)MonthlyIAPrevenueofTinder2018-2024,byregionEMEANALAAPAC90,000,00080,000,00070,000,00060,000,00050,000,00040,000,00030,000,00020,000,00010,000,000028Description:Thein-apppurchaserevenueofthedatingplatformTinderhasskyrocketedinrecentyears.Thetotalworldwiderevenueamountedtonearly64millionU.S.dollarsinJanuary2024.Ofthese,27.3millionsweregeneratedbyusersbasedinNorthandLatinAmerica,whileusersinEurope,theMiddleEastandAfricagenerated24.70millionU.S.dollarsinrevenuesinthefirstmonthof2024.Incomparison,approximately18.4percentofTindertotalrevenuesforthelastexaminedmonthwere[...]

ReadmoreNote(s):Worldwide;January2018toJanuary2024;In-apppurchaserevenuefromAppleAppStoreandGooglePlayStore,revenuereducedbyplatformfeesandinclusivetaxesSource(s):AppMagicAnnualdirectrevenueofTinderfrom2015to2023(inmillionU.S.dollars)Tinder:annualdirectrevenue2015-20232,5001,9182,0001,5001,0005001,7941,6491,3551,15280540316947020152016201720182019202020212022202329Description:In2023,Tinder'sdirectrevenueamountedto1.9billionU.S.dollars,anincreaseofaroundsevenpercentfromthepreviousyear.Tinderisanonlinedatingapplicationthatallowsuserstoanonymouslyswipetolikeordislikeotherprofilesbasedonphotos.ItisownedbytheinternetcompanyMatchGroup,Inc.ReadmoreNote(s):Worldwide;2015to2023Source(s):MatchGroupNumberofpaidusersregisteredtotheMatchGroupfrom2ndquarter2020to4thquarter2023(in1,000s)MatchGroup:quarterlypaiduserscount2020-202318,00016,54816,30316,24916,33416,39516,06515,87415,63015,71216,00014,00012,00010,0008,0006,0004,0002,000015,18614,96914,41714,16114,02613,005Q2'20Q3'20Q4'20Q1'21Q2'21Q3'21Q4'21Q1'22Q2'22Q3'22Q4'22Q1'23Q2'23Q3'23Q4'2330Description:Inthefourthquarterof2023,theMatchGroup'snumberofpaiduserscountamountedtoapproximately15.1million.Inthefourthquarterof2022,thisfigurestoodat16million.MatchGroup,formerlyownedbyIAC,ownsandoperatesonlinedatingplatformssuchastheeponymousM,OkCupid,Tinder,PlentyofFishandothers.ReadmoreNote(s):Worldwide;Q22020toQ42023;totalpayers,includingthosewhomadeonlyàlacartepurchases.Source(s):MatchGroupNumberofpaidsubscribersregisteredtotheMatchGroupfrom2ndquarter2020to4thquarter2023,byregion(in1,000s)MatchGroup:quarterlypaidmembercount2020-2023,byregionAmericasEuropeAPACandother18,00016,00014,00012,00010,0008,0006,0004,0002,00003,2844,7103,3593,4433,6063,6674,6483,5554,4513,4884,3973,4964,4173,6454,5732,7364,3323,6104,4592,4174,1542,3393,8304,6604,7324,5648,3098,2308,1598,2258,2337,9018,0597,9897,7177,4557,4947,1176,836Q2'20Q3'20Q2'21Q3'21Q4'21Q1'22Q2'22Q3'22Q4'22Q1'23Q2'23Q3'23Q4'2331Description:Duringthefourthquarter2023,theonlinedatingservicecompanyMatchGrouphad7.1millionpayingsubscribersregisteredintheAmericas.Overall,Europehad4.5millionpayingcustomers,whiletheAsiaPacificregionhad3.6million.Paidsubscribernumbersslowlydecreasedsincethethirdquarterof2021.MatchGroupownsandoperatespopularonlinedatingservicesincludingTinder,M,Meetic,OkCupid,andPlentyOfFish.ReadmoreNote(s):Worldwide;Q22020toQ42023Source(s):MatchGroupNumberofpayingBumbleInc.usersworldwideasof4thquarter2023,byapp(in1,000s)Bumble:quarterlypayingusersworldwideasofQ42023,byappBumbleAppBadooAppandOther4,5004,0003,5003,0002,5002,0001,5001,00050002019Q4

2020Q1

2020Q2

2020Q3

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2021Q2

2021Q3

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2022Q1

2022Q2

2022Q3

2022Q4

2023Q1

2023Q2

2023Q3

2023Q432Description:BumbleInc.istheparentcompanyofonlinedatingservicesBumbleandBadoo.Inthefourthquarterof2023,theBumbleappcountedover2.6millionpayingusers.Overall,asofthefourthquarterof2023,therewerearound1.28millionusersofBadooandotherapps.ReadmoreNote(s):Worldwide;Q42019toQ42023;payingusersarecalculatedasamonthlyaverageSource(s):BumbleMonthlydownloadsofBumblefromJanuary2018toJanuary2024,byregionMonthlydownloadsofBumble2018-2024,byregionAPACEMEANALA3,500,0003,000,0002,500,0002,000,0001,500,0001,000,000500,000033Description:DownloadsofthedatingplatformBumble-Dating&MeetPeoplepeakedinJanuary2024,withover3.17milliondownloadswithinthepastmonthfromtheAppleAppStoreandGooglePlayStore.ThemarketofNorthandLatinAmericaaccountedforthelargestshareofdownloadsintheevaluatedperiod,withover1.4milliondownloadsamongusersintheregion.ReadmoreNote(s):Worldwide;January2018toJanuary2024Source(s):AppMagicCHAPTER

05U.S.:OnlinedatingbrandsLeadingdatingservicesrankedbybrandawarenessintheUnitedStatesin2023Mostwell-knowndatingservicesintheUnitedStates2023Shareofrespondents30%

40%0%10%20%50%60%70%80%TindereHarmonyMatch76%71%69%Bumble56%55%54%ChristianMinglePlentyofFish(POF)Grindr45%Zoosk42%OkCupid40%Hinge38%AshleyMadisonOurTime34%32%Badoo30%35Description:Whenitcomestothemostwell-knowndatingservicesintheUnitedStates,Tinderclaimsthetopspot.TheLosAngelesbaseddatingapphasabrandawarenessof76percent,makingitthemostwell-knowndatingappinthecountry,followedbyeHarmonyandMatchwith71percentand69percentbrandawarenessrespectively.Theonlinedatingbrandusagerankingtellsadifferentstory,showingtwohiddenchampionsatthetop,withC-Date(28%)andb2(24%)havingthehighest[...]

ReadmoreNote(s):UnitedStates;November2023;1241respondents;18to64yearsSource(s):ConsumerInsightsTinderbrandawareness,usage,popularity,loyalty,andbuzzamongdatingserviceusersintheUnitedStatesin2023TinderbrandprofileintheUnitedStates2023100%90%80%70%60%50%40%30%20%10%0%85%33%31%26%22%TinderawarenessTinderpopularityTinderusageTinderloyaltyTinderbuzz36Description:HowhighisthebrandawarenessofTinderintheU.S.?ReadmoreNote(s):UnitedStates;Nov2023;538respondents;18-64years;respondentswhousedatingservicesSource(s):

ConsumerInsightsMatchbrandawareness,usage,popularity,loyalty,andbuzzamongdatingserviceusersintheUnitedStatesin2023MatchbrandprofileintheUnitedStates202378%80%70%60%50%40%30%20%10%0%23%20%18%12%MatchawarenessMatchpopularityMatchusageMatchloyaltyMatchbuzz37Description:HowhighisthebrandawarenessofMatchintheU.S.?ReadmoreNote(s):UnitedStates;November2023;538respondents;18-64years;respondentswhousedatingservicesSource(s):

ConsumerInsightseHarmonybrandawareness,usage,popularity,loyalty,andbuzzamongdatingserviceusersintheUnitedStatesin2023eHarmonybrandprofileintheUnitedStates202380%70%60%50%40%30%20%10%0%76%26%24%20%13%eHarmonyawarenesseHarmonypopularityeHarmonyusageeHarmonyloyaltyeHarmonybuzz38Description:HowhighisthebrandawarenessofeHarmonyintheU.S.?ReadmoreNote(s):UnitedStates;November2023;538respondents;18-64years;respondentswhousedatingservicesSource(s):

ConsumerInsightsPlentyofFish(POF)brandawareness,usage,popularity,loyalty,andbuzzamongdatingserviceusersintheUnitedStatesin2023PlentyofFishbrandprofileintheUnitedStates202370%66%60%50%40%30%20%10%0%18%18%13%12%PlentyofFishawarenessPlentyofFishpopularityPlentyofFishusagePlentyofFishloyaltyPlentyofFishbuzz39Description:HowhighisthebrandawarenessofPlentyofFish(POF)intheU.S.?ReadmoreNote(s):UnitedStates;November2023;538respondents;18-64years;respondentswhousedatingservicesSource(s):ConsumerInsightsBumblebrandawareness,usage,popularity,loyalty,andbuzzamongdatingserviceusersintheUnitedStatesin2023BumblebrandprofileintheUnitedStates202369%70%60%50%40%30%20%10%0%27%25%23%15%BumbleawarenessBumblepopularityBumbleusageBumbleloyaltyBumblebuzz40Description:HowhighisthebrandawarenessofBumbleintheU.S.?ReadmoreNote(s):UnitedStates;November2023;538respondents;18-64years;respondentswhousedatingservicesSource(s):

ConsumerInsightsGrindrbrandawareness,usage,popularity,loyalty,andbuzzamongdatingserviceusersintheUnitedStatesin2023GrindrbrandprofileintheUnitedStates202360%60%50%40%30%20%10%0%15%14%11%9%GrindrawarenessGrindrpopularityGrindrusageGrindrloyaltyGrindrbuzz41Description:HowhighisthebrandawarenessofGrindrintheU.S.?ReadmoreNote(s):UnitedStates;November2023;538respondents;18-64years;respondentswhousedatingservicesSource(s):

ConsumerInsightsOkCupidbrandawareness,usage,popularity,loyalty,andbuzzamongdatingserviceusersintheUnitedStatesin2023OkCupidbrandprofileintheUnitedStates202358%60%50%40%30%20%10%0%12%11%11%8%OkCupidawarenessOkCupidpopularityOkCupidusageOkCupidloyaltyOkCupidbuzz42Description:HowhighisthebrandawarenessofOkCupidintheU.S.?ReadmoreNote(s):UnitedStates;November2023;538respondents;18-64years;respondentswhousedatingservicesSource(s):

ConsumerInsightsZooskbrandawareness,usage,popularity,loyalty,andbuzzamongdatingserviceusersintheUnitedStatesin2023ZooskbrandprofileintheUnitedStates202362%60%50%40%30%20%8%8%10%0%7%4%ZooskawarenessZooskpopularityZooskusageZooskloyaltyZooskbuzz43Description:HowhighisthebrandawarenessofZooskintheU.S.?ReadmoreNote(s):UnitedStates;November2023;538respondents;18-64years;respondentswhousedatingservicesSource(s):

ConsumerInsightsAshleyMadisonbrandawareness,usage,popularity,loyalty,andbuzzamongdatingserviceusersintheUnitedStatesin2023AshleyMadisonbrandprofileintheUnitedStates202346%45%40%35%30%25%20%15%13%12%11%9%10%5%0%AshleyMadisonawarenessAshleyMadisonpopularityAshleyMadisonusageAshleyMadisonloyaltyAshleyMadisonbuzz44Description:HowhighisthebrandawarenessofAshleyMadisonintheU.S.?ReadmoreNote(s):UnitedStates;November2023;538respondents;18-64years;respondentswhousedatingservicesSource(s):ConsumerInsightsHingebrandawareness,usage,popularity,loyalty,andbuzzamongdating

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