人工智能AI在旅游业中的应用分析报告-培训课件外文版2024.6

DIGITAL

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TRENDSArtificialintelligence(AI)useintravelandtourismCHAPTER

01ImpactofAIontravelandtourismPotentialimpactofgenerativeartificialintelligence(AI)onindustryrevenuesworldwidein2023,byindustry(inbillionU.S.dollars)PotentialimpactofgenerativeAIonindustryrevenues2023,byindustryAddedrevenueinbillionU.S.dollarsHigh150Low200050100250300350400450500HightechRetail**BankingTravel,transport,andlogisticsAdvancedmanufacturing*ConsumerpackagedgoodsEnergyAdministrativeandprofessionalservicesHealthcareBasicmaterialsEducationRealestate3Description:Generativeartificialintelligence(AI)couldgeneratesignificantvaluewhendeployedacrossindustries,accordingto63usecasesanalyzedin2023.Basedontheseusecases,thehightechsectorcouldhavethehighestaddedrevenuethroughtheuseofgenerativeAI.Onanannualbasis,generativeAIcouldaddbetween240and460billionU.S.dollarstothehightechsector.Thisisequivalentto4.8-9.3percentoftheannualrevenueofthesector.Theretailsectorcouldalsoseesignificant[...]

ReadmoreNote(s):Worldwide;2023;*Includesaerospace,defense,andautomanufacturing.**Includingautoretail.ReadmoreSource(s):IHSMarkit;McKinsey&Company;OxfordEconomics;S&PGlobalPotentialimpactofgenerativeartificialintelligence(AI)asapercentageofindustryrevenuesworldwidein2023,byindustryPotentialimpactofAIasapercentageofindustryrevenues2023,byindustryPercentageofindustryrevenuesHigh3%Low4%0%1%2%5%6%7%8%9%10%HightechBankingPharmaceuticalsandmedicalproductsTelecommunicationsEducationRealestateEnergyHealthcareMediaandentertainmentInsuranceAdvancedmanufacturing*Consumerpackagedgoods4Description:Generativeartificialintelligence(AI)couldgeneratesignificantvaluewhendeployedacrossindustries,accordingto63usecasesanalyzedin2023.Basedontheseusecases,thehightechsectorcouldhavethehighestprofitsthroughtheuseofgenerativeAI.Onanannualbasis,generativeAIcouldaddbetween4.8percentand9.3percentofthetotalindustryrevenueinthehightechsector.ThebankingsectorcouldalsoseesignificantcontributionsthroughgenerativeAI,with2.8percent[...]

ReadmoreNote(s):Worldwide;2023;*Includesaerospace,defense,andautomanufacturing.**Includingautoretail.ReadmoreSource(s):IHSMarkit;McKinsey&Company;OxfordEconomics;S&PGlobalForecastimpactofgenerativeartificialintelligence(AI)investmentsbytravelsuppliersononlinetravelagency(OTA)bookingshareintheUnitedStatesfrom2023to2028,byscenarioImpactofAIinvestmentsonOTAbookingshareintheU.S.2023-2028,byscenarioStatusquo:ConstantbookingshareacrosstravelsuppliersubsectorsScenario2:ModeratetravelsuppliergenerativeAIinvestmentScenario1:NotravelsuppliergenerativeAIinvestmentScenario3:SignificanttravelsuppliergenerativeAIinvestment50%45%40%35%30%25%46.7%42.4%38.6%39.7%38.9%36.9%36%34.7%33.8%32%33%32.9%32.7%32.5%32.3%32.4%32.5%29.1%32.2%31.8%202331.2%202420252026202720285Description:A2023studyinvestigatedthepotentialimpactofgenerativeAIinvestmentsmadebytravelsuppliersononlinetravelbookingsintheUnitedStates.Accordingtotheanalysis,onlinetravelagencies(OTAs)accountedfornearly32percentofonlinetravelbookingsintheU.S.in2023.Inascenariobasedonnotravelsuppliers'AIinvestments,theOTAbookingsharecouldgrowbynearly15percentagepointsby2028,reaching46.7percent.Ontheotherhand,ascenarioinvolvingsignificant[...]

ReadmoreNote(s):UnitedStates;2023;figuresrefertoonlinebookingofairlineseats,hotelrooms,andcruisecabinsSource(s):OliverWymanPerceivedimpactofartificialintelligence(AI)onactivitiesofdestinationmarketingorganizations(DMOs)worldwideasofSeptember2023PerceivedAIimpactonactivitiesofDMOsworldwide2023ShareofrespondentsN/A20%Littleimpact40%SomeimpactHighimpact60%0%Marketingcontentpersonalization

3%Contentcreation

4%80%37%100%120%16%13%44%34%49%Campingcreationandoptimization

4%Dataanalysisandinterpretation

5%20%47%29%12%14%43%41%38%40%Predictiveanalysisandforecasting5%Creativemedia

5%24%22%24%46%41%42%25%29%25%ConversationalmarketingWeb,app,andplatformcreation8%9%6Description:A2023studyanalyzedtheactivitieswheredigitalmarketingorganizationsꢀ(DMOs)believeAIwillhavethemostimpact.WhileroughlyhalfofsurveyedDMOsbelievedthatartificialintelligencewouldhaveahighimpactoncontentcreation,justaquarterofthesamplesaidthesameaboutweb,app,andplatformcreation.ReadmoreNote(s):Worldwide;ApriltoSeptember2023;approx.300;destinationmarketersfromDMOs,governmentdepartments,andchambersofcommerceSource(s):DigitalTourismThinkTank;SojernLeadingfoodanddrinktechnologicalinnovationsexpectedtobefoundinthecruiseindustryworldwideinthecomingyearsasofDecember2023Mainfoodanddrinktechnologicalinnovationsinthecruiseindustryworldwide2023Shareofrespondents0%10%20%30%40%50%60%OrderingappsVirtualmenus56.76%47.3%AIforsupplychainandwastemanagementSelf-serviceorderingkiosksQRcodes43.24%40.54%31.08%31.08%ContactlessorderingPre-orderingsoftware29.73%29.73%28.38%Automateddelivery/servicerobotsCloudtechnologiesforrestaurantmanagementOther1.35%7Description:ADecember2023globalsurveyofdistributorsandsuppliersoffoodandbeverageoncruisesexaminedthefoodanddrinktechnologicalinnovationsexpectedtobefoundinthecruiseindustryinthecomingyears.Accordingtothestudy,orderingappsarepredictedtorepresenttheleadingtechtrend,asindicatedbynearly57percentofthesample.Virtualmenusandartificialintelligence(AI)forsupplychainandwastemanagementfollowedintheranking,mentionedby47percentand43[...]

ReadmoreNote(s):Worldwide;OctobertoDecember2023;74respondents;cruiselines,manufacturers,distributors,suppliersoffoodand/orbeverageSource(s):SeatradeCruiseCHAPTER

02ImpactofAIonaccommodationShareofaccommodationbusinessesthatconsideredtheuseofartificialintelligence(AI)asamainopportunityoverthenextsixmonthsinEuropeasofAugust2023,bycountryAccommodationthatconsideredAIasakeyopportunityinEurope2023,bycountryShareofrespondents0%5%10%15%20%25%30%35%40%45%44%50%AustriaGermanyNetherlandsItaly38%26%24%Nordics23%23%EUaverageSpain20%19%PortugalFrance16%Greece13%9Description:InanAugust2023surveybyAustriawastheEuropeancountrywiththehighestshareofaccommodationbusinessesthatconsideredartificialintelligence(AI)asakeyopportunityoverthenextsixmonths.While44percentofrespondentsinAustriastatedso,just13percentofthesampleinGreeceand16percentinFrancebelievedthesame.ReadmoreNote(s):Europe;July17toAugust29,2023;940respondents;executivesandmanagersoftravelaccommodationSource(s):B;Useofartificialintelligence(AI)byaccommodationbusinessesinEuropeasofAugust2023UseofAIbyaccommodationbusinessesinEurope2023Don'tknow1%Yes,wealreadyuseAI11%Notyet,butweplantouseAIinthenextsixmonths16%No,wedonotcurrentlyuseorplantouseAI72%10Description:InanAugust2023surveybyontheuseofartificialintelligence(AI)intheEuropeanaccommodationmarket,roughlysevenintenrespondentsdidnotuseorplannedtouseAI.Overall,11percentofthesamplereportedalreadyusingAI,whereas16percentdidnotuseityetbutplannedtodosointhenextsixmonths.ReadmoreNote(s):Europe;July17toAugust29,2023;940respondents;executivesandmanagersoftravelaccommodationSource(s):B;Useofartificialintelligence(AI)byaccommodationbusinessesinEuropeasofAugust2023,bycountryUseofAIbyaccommodationbusinessesinEurope2023,bycountryShareofrespondentsNotyet,butweplantouseAIinthenextsixmonths20%

40%

60%Yes,wealreadyuseAI0%No,wedonotcurrentlyuseorplantouseAIDon'tknow80%100%2%120%GermanyAustria20%19%12%10%16%16%66%70%66%66%74%75%76%74%74%1%NetherlandsPortugalNordicsGreece17%15%10%2%3%14%15%14%18%23%3%9%8%8%1%France3%Italy1%Spain

4%0%11Description:InanAugust2023studybyGermanywastheEuropeancountrywiththehighestshareofaccommodationbusinessesthatalreadyusedartificialintelligence(AI).Overall,twointensurveyedcompaniesinGermanyreportedalreadyusingAI,whereasjustfourpercentinSpaindidthesame.Thatsaid,nearlyaquarterofSpanishaccommodationbusinessesplannedtouseAIoverthenextsixmonths.ReadmoreNote(s):Europe;July17toAugust29,2023;940respondents;executivesandmanagersoftravelaccommodationSource(s):B;Hotelchains'areaswiththemostinnovationsarisinginthenexttwoyearsworldwidein2023Mostinnovativeservicesforhotelchainsworldwide2023Shareofrespondents0%10%20%30%40%50%60%70%80%90%86%100%ArtificialintelligenceEnergymanagement74%ESG(Environment,Social,Governance),(e.g.environmentalfootprinttracking)AugmentedReality(AR),virtualreality(VR),metaverseProvidinglocalexperiences/activities60%45%43%41%RoboticprocessautomationBlockchaintechnology(e.g.forsmartcontracts)PaymentsolutionsforcryptocurrencieslikeBitcoinProvidingoffersforlocals(e.g.restaurantdiscounts)Rentspaces26%24%22%21%Door-to-doorluggageprocessing(e.g.betweentwohotels)Rentbyhour9%7%12Description:Accordingtoa2023surveyofhotelchainsworldwide,artificialintelligence(AI)rankedastheareawiththemostinnovationsarisinginthenexttwoyears.While86percentofthesamplestatedso,74percentofrespondentsmentionedenergymanagement.ReadmoreNote(s):Worldwide;2023;58respondents;hotelchainsSource(s):h2cMainopportunitiestoimplementartificialintelligence(AI)andmachinelearninginpropertyoperationsofhotelchainsworldwidein2021and2023AI/machinelearningopportunitiesinhotels'propertyoperationsworldwide2021-2023Shareofrespondents20230%202110%20%30%40%50%47%60%70%80%77%90%Predictivemodelingforenvironmentalprotectionusingenergy,water,andwaste-monitoringtools76%Maintenancecostreductionviapredictivetechniques53%53%Automatedroomassignment(e.g.toavoidextensivewearofinventory,toavoidearlyrenovations)72%67%70%67%Predictivestaffallocation/humanresourcesplanningviaintelligentforecastingPredictivematerialsprocurement48%64%60%Predictiveutilizationplanning(e.g.,forF&Boutletsandspaces)Simplifiedbuilding/facilityrepairsorextensionsviaintelligentinfrastructure(pipes,powerlines)documentation60%22%13Description:A2023studyfocusedonthemainopportunitiesconsideredbyglobalhotelchainstoimplementartificialintelligence(AI)andmachinelearninginpropertyoperations.Basedonthesurvey,77percentofrespondentssawthebiggestAIandmachinelearningopportunityinpredictivemodelingforenvironmentalprotectionusingenergy,water,andwaste-monitoringtools.Thisfiguredenotesanincreaseof30percentagepointscomparedtothe2021study.

ReadmoreNote(s):Worldwide;2021and2023;68¹;hotelchainsSource(s):h2cCHAPTER

03ImpactofAIonbusinesstravelDemandfordigitalservicesintheexhibitionindustryworldwidein2021and2023Demandfordigitalservicesintheexhibitionindustryworldwide2021-20232021202370%60%66%59%52%

52%49%48%47%47%50%40%30%20%10%0%46%45%43%42%41%41%40%37%33%32%18%11%Technologyforeventanalytics/datacollectionBookingsolutionsforexhibitorsTechnologyforaudienceengagementandinteraction(B2B/B2C)VisitorregistrationtechnologyAItechnologyEventmatchmaking

networkingtechnology

technologyEventEventmanagementplatformsLivestreaming

Hybrid/virtualsolutionslogisticseventsolutions15Description:Accordingtoa2023surveyofvenueoperatorsandorganizersworldwide,technologiesforeventanalyticsanddatacollectionwerethemostdemandeddigitalserviceintheexhibitionindustry.Thatyear,52percentofrespondentsexpressedinterestinsuchtools,stablecomparedtothe2021study.Bycontrast,thedemandforhybridorvirtualeventsolutionsdeclinedfrom66percentin2021tojust11percentin2023.

ReadmoreNote(s):Worldwide;2021and2023;pureorganizers,organizersandvenueoperators,andpurevenueoperatorsSource(s):UFIDemandfordigitalservicesintheexhibitionindustryworldwidein2023,byfunctionDemandfordigitalservicesintheexhibitionindustryworldwide2023,byfunctionPureorganizerOrganizerandvenueoperatorPurevenueoperator60%80%70%60%50%40%30%20%10%0%67%65%64%60%59%55%55%46%54%52%51%49%49%48%46%

45%44%43%38%36%35%32%32%30%25%22%19%16%11%Technologyforeventanalytics/datacollectionBookingsolutionsfor

matchmakingexhibitors

technologyEventTechnologyforaudienceengagementandinteraction(B2B/B2C)VisitorregistrationtechnologyAItechnologyEventnetworkingtechnologyEventmanagementplatformsLivestreaming

Hybrid/virtualsolutionslogisticseventsolutions16Description:A2023studyfocusedonthedemandfordigitalservicesintheexhibitionindustryworldwide.Basedonthesurvey,technologiesforeventanalyticsanddatacollectionwerethemostdemandedtoolsamongpureorganizers,with64percentofrespondentsreportingso.Whilethedemandforbookingsolutionsforexhibitorswashighestamongorganizersandvenueoperators,theinterestinAItechnologyreacheditspeakamongpurevenueoperators.

ReadmoreNote(s):Worldwide;2023Source(s):UFIPotentialimpactofgenerativeartificialintelligence(AI)intheexhibitionindustryworldwideasofJanuary2024PotentialimpactofAIintheexhibitionindustryworldwide2024ItwillaffecttheindustryWealreadyuseit90%80%80%80%70%60%50%40%30%20%10%0%65%56%54%49%37%35%20%15%12%10%9%3%Sales,marketing,andcustomerrelationsResearchanddevelopmentEventproductionHumanresourcesOthersupportfunctionsFinanceandriskmanagementOther17Description:AJanuary2024globalsurveyfocusedontheimpactofgenerativeartificialintelligence(AI)intheexhibitionindustry.Overall,80percentofthesamplebelievedthatgenerativeAIwillaffectsales,marketing,andcustomerrelations.Meanwhile,37percentofrespondentsreportedalreadyusingAIinsuchdepartments.ReadmoreNote(s):Worldwide;2024;419companiesSource(s):UFIUseofgenerativeartificialintelligence(AI)intheexhibitionindustryinselectedcountriesworldwideasofJanuary2024UseofAIintheexhibitionindustryworldwide2024,bycountrySales,

marketing,

and

customerrelationsResearch

and

developmentEvenMexico52%50%50%43%42%40%38%36%30%18%61%35%38%57%17%40%46%36%10%9%UnitedStatesUnitedKingdomIndiaItalyBrazilGermanySpainFranceChina18Description:AJanuary2024studyfocusedontheuseofgenerativeartificialintelligence(AI)intheglobalexhibitionindustry.Basedonthesurvey,roughlyhalfofrespondentsinMexico,theUnitedStates,andtheUnitedKingdomreportedusingAIforsales,marketing,andcustomerrelations.Bycontrast,just18percentofthesampleinChinaand30percentinFrancedidthesame.ReadmoreNote(s):Worldwide;2024;177¹Source(s):UFIMostsignificantissuesfacedbybusinesstravelaccordingtotravelmanagersworldwideasofJanuary2024Mainissuesforbusinesstravelaccordingtotravelmanagersworldwide2024Shareofrespondents0%10%20%30%40%50%60%70%80%RisingcostsoftravelOveralleconomicconcerns74%48%CorporatebudgetsnotkeepingpacewithneedsTraveldisruptions40%38%Geopoliticalconcerns18%18%Climateimpact/sustainabilityconcernsTechnologyadvancements/artificialintelligenceConcernsoffrequenttravelers(suchasentitlements,upgrades,andwell-being)Remoteworkandhybridofficerules13%10%7%6%Meeting&eventspaceavailabilityandeaseofbookingWorkforcehiring/retention6%6%Travelerconfidence/willingnesstotravelPassport/Visaprocessingtimesand/ordelaysPandemicconcerns3%0%19Description:AccordingtoaJanuary2024globalsurveyofbusinesstravelmanagers,therisingcostsoftravelwasthemostsignificantissueforbusinesstravel.While74percentofthesamplementionedthatproblem,justtwointenrespondentsindicatedclimateimpactorsustainabilityconcernsasthemainissuesfor2024.ReadmoreNote(s):Worldwide;January9to22,2024;230respondentsSource(s):GBTAMostsignificantissuesfacedbybusinesstravelaccordingtotravelsuppliersworldwideasofJanuary2024Mainissuesforbusinesstravelaccordingtotravelsuppliersworldwide2024Shareofrespondents0%

10%20%30%40%50%60%RisingcostsoftravelOveralleconomicconcerns57%47%CorporatebudgetsnotkeepingpacewithneedsTechnologyadvancements/artificialintelligenceGeo-politicalconcerns44%27%25%23%TraveldisruptionsClimateimpact/sustainabilityconcernsRemoteworkandhybridofficerules20%17%Workforcehiring/retention12%Concernsoffrequenttravelers(suchasentitlements,upgrades,andwell-being)Meeting&eventspaceavailabilityandeaseofbookingTravelerconfidence/willingnesstotravelPassport/Visaprocessingtimesand/ordelaysPandemicconcerns6%6%4%3%1%20Description:AccordingtoaJanuary2024globalstudy,roughlysixintensurveyedbusinesstravelsuppliersconsideredtherisingcostsoftravelthemostsignificantissuefacedbybusinesstravel.Meanwhile,47percentofthesamplementionedoveralleconomicconcernsasthemainissuefor2024.ReadmoreNote(s):Worldwide;January9to22,2024;242respondents;travelsuppliersandemployeesoftravelmanagementcompaniesSource(s):GBTAMostsignificantissuesfacedbybusinesstravelaccordingtobusinesstravelprofessionalsworldwideasofJanuary2024,byregionMainissuesforbusinesstravelworldwide2024,byregionNorth

America67%Europe60%45%39%28%26%41%25%3%Asia

and

the

PacificLatin

America84%Risingcostsoftravel73%54%58%35%15%19%12%0%Overalleconomicconcerns47%40%CorporatebudgetsnotkeepingpacewithneedsTraveldisruptions41%52%34%20%Geopoliticalconcerns21%12%Climateimpact/sustainabilityconcernsTechnologyadvancements/artificialintelligence12%12%17%16%Concernsoffrequenttravelers(suchasentitlements,upgrades,andwell-being)10%12%Remoteworkandhybridofficerules16%6%8%3%4%8%4%4%Meeting&eventspaceavailabilityandeaseofbookingWorkforcehiring/retention9%4%12%12%21Description:AJanuary2024surveyaskedbusinesstravelprofessionalsworldwideaboutthemostsignificantissuesfacedbybusinesstravel.Overall,therisingcostsoftravelandeconomicconcernsrankedasthemainissuesacrossallregions.Meanwhile,58percentofthesampleintheAsia-Pacificregionmentionedcorporatebudgetsnotkeepingpacewithneedsasthemainproblem,whereasjust39percentofrespondentsinEuropedidthesame.

ReadmoreNote(s):NorthAmerica,Europe,APAC,LAC;January9to22,2024;500¹;travelmanagers,travelsuppliers,andemployeesoftravelmanagementcompaniesSource(s):GBTACHAPTER

04Travelers'useofAIShareoftravelerswhousedamobiledevicetoplanorbooktravelinthelastsixmonthsworldwideasofOctober2023,byactivityUseofmobiledevicestoplanorbooktravelworldwide2023,byactivity60%48%50%40%30%20%10%0%47%40%22%DestinationresearchComparedflightorhoteloptionsand

Bookedandpaidforflightorhotelprices

optionsUsedanAIchatbottoplan/researchtravel23Description:A2023surveyanalyzedhowtravelersusedtheirmobiledevicestoplanorbooktheirtripsworldwide.Whilenearlyhalfofthesampleusedeitheraphoneoratabletfordestinationresearch,lessthanaquarterofrespondentsreliedonanAIchatbottoplanorresearchtravelasofthesurveyperiod.ReadmoreNote(s):Worldwide;October2023¹;18,000respondents;mobiledevicereferstoeitheraphoneortabletSource(s):SkyscannerShareoftravelerswhousedamobiledevicetoplanorresearchtravelwithanAIchatbotworldwideasofOctober2023,bycountryUseofmobiledevicestoplantravelwithanAIchatbotworldwide2023,bycountryShareofrespondents0%10%20%30%40%50%60%70%UnitedStatesIndia63%45%UnitedArabEmir