印尼零售贸易行业市场前景及投资研究报告-培训课件外文版2024.6拼多多temu赵一鸣零食有鸣

INDUSTRIES

&

MARKETSRetailtradeinIndonesiaCHAPTER

01OverviewGrossdomesticproduct(GDP)shareofIndonesiain2022,bysectorBreakdownofGDPshareIndonesia2022,bysectorShareofGDP0%2%4%6%8%10%12%14%16%18%20%ManufacturingWholesaleandretailtrade,repairofmotorvehiclesandmotorcyclesAgriculture,forestryandfishing18.34%12.85%12.4%12.22%MiningandquarryingConstruction9.77%Transportationandstorage5.02%InformationandcommunicationFinancialandinsuranceactivitiesPublicadministrationanddefence,compulsorysocialsecurityEducation4.15%4.13%3.09%2.89%RealestateactivitiesAccommodationandfoodserviceactivitiesOtherservicesactivities2.49%2.41%1.81%4Description:In2022,preliminaryfiguresshowedthatthemanufacturingsectorcontributedtoapproximately18.34percentofIndonesia'sGDP,makingthesectorthelargestcontributortothenation'seconomy.Thesecond-biggestcontributortoIndonesia'sGDPin2022wasthewholesaleandretailtradesector,anditwasfollowedbytheagriculturalsector.ReadmoreNote(s):Indonesia;2022;GDPatcurrentpricesSource(s):StatisticsIndonesiaGrossdomesticproduct(GDP)fromwholesaleandretailtradeinIndonesiafrom2013to2022(intrillionIndonesianrupiah)GDPcontributionfromwholesaleandretailtradeIndonesia2013-20222,5002,0002,077.431,791.951,643.831,633.961,545.191,412.431,5001,00050001,300.621,221.271,126.41,002.220132014201520162017201820192020202120225Description:In2022,preliminaryfiguresshowedthatthegrossdomesticproduct(GDP)fromwholesaleandretailtradeinIndonesiaamountedtotwoquadrillionIndonesianrupiah.TheGDPfromthissectorhasbeenincreasingoverthemeasuredperiod.

ReadmoreNote(s):Indonesia;2013to2022;atcurrentmarketpricesSource(s):StatisticsIndonesiaGrossdomesticproduct(GDP)atcurrentmarketpricesfromwholesaleandretailtradeinIndonesiafrom2014to2022(intrillionIndonesianrupiah)GDPfromwholesaleandretailtradeIndonesia2014-20222,5002,077.432,0001,5001,0005001,791.951,643.831,633.961,545.191,412.431,300.621,221.271,126.4020142015201620172018201920202021*2022**6Description:In2022,preliminaryfiguresshowedthatthegrossdomesticproduct(GDP)fromwholesaleandretailtrade(excludingmotorvehiclesandmotorcycles)amountedtotwoquadrillionIndonesianrupiah.TheGDPthissectorhasgraduallyincreasedsince2014.ReadmoreNote(s):Indonesia;2014to2022;excludesmotorvehiclesandmotorcycles;*Preliminaryfigures.**Verypreliminaryfigures.1,000Indonesianrupiahisequalto0.067U.S.dollarsand0.060eurosasofJuly2023.

ReadmoreSource(s):StatisticsIndonesiaShareofthegrossdomesticproduct(GDP)fromwholesaleandretailtradeinIndonesiafrom2013to2022WholesaleandretailtradeasshareofGDPIndonesia2013-202212%10.66%10.6%10.61%10.58%10.56%10.5%10.49%10.39%10.41%10.38%10%8%6%4%2%0%20132014201520162017201820192020202120227/statistics/1275650/indonesia-gdp-share-from-wholesale-and-retail-tradeIn2022,preliminaryfiguresshowedthatwholesaleandretailtradecontributedtoapproximately10.61percentofIndonesia'sgrossdomesticproduct(GDP).Overtheperiodmeasured,theGDPcontributionfromthissectorremainedrelativelyconstant.ReadmoreNote(s):Indonesia;2013to2022;atcurrentmarketpricesSource(s):StatisticsIndonesiaMonthlyretailsalesindexinIndonesiafromJanuary2020toMarch2024MonthlyretailsalesindexinIndonesia2020-2024250242.9239.2240230220210200190180170220.4217.5210.5209.6208.2207.5203.3202.7200.2195.5194.1190.7188.5183.51828Description:InFebruary2024,theretailsalesindexinIndonesiaamountedto214.1.TheretailsalesindexinIndonesiadecreasedsignificantlybetweenMarch2020andMarch2021duetoCOVID-19.Theretailsalesindexisusedtocreateashort-termmeasureofthevalueofsalesofgoodsbyretailbusinessesinIndonesia.ReadmoreNote(s):Indonesia;January2020toMarch2024;700respondents;onlyretailsellers;*Estimate.ReadmoreSource(s):BankIndonesiaSalesvalueoftheretailmarketinIndonesiain2017and2021,withforecastsfor2022and2026(inbillionU.S.dollars)RetailmarketsalesvalueinIndonesia2017-2026300250200242.74158.21159.7315010050133.520201720212022*2026*9Description:In2021,thesalesvalueoftheretailmarketinIndonesiaamountedtoapproximately133.5billionU.S.dollars.Thisvaluewasexpectedtoincreasesteadilyandreacharound243billiondollarsby2026.

ReadmoreNote(s):Indonesia;2017to2021Source(s):AgricultureandAgri-FoodCanada;EuromonitorCHAPTER

02KeyfiguresMonthlyretailsalesindexofhouseholdappliancesinIndonesiain2023MonthlyretailsalesindexofhouseholdappliancesinIndonesia202312097.896.210080604020093.993.894.493.393.693.191.289.489.588.2JanFebMarAprMayJunJulAugSepOctNovDec11Description:InDecember2023,theretailsalesindexvalueofhouseholdappliancesinIndonesiaamountedto96.2.Theretailsalesindexinthissectorfluctuatedthroughouttheyear.Theretailsalesindexisusedtocreateashort-termmeasureofthevalueofsalesofgoodsbyretailbusinessesinIndonesia.ReadmoreNote(s):Indonesia;2023;700respondents;onlyretailsellersSource(s):BankIndonesiaMonthlyretailsalesindexofinformationandcommunicationequipmentinIndonesiain2023MonthlyretailsalesindexofinformationcommunicationequipmentinIndonesia202318015916014012010080131.3129.4124.4123.8125123.2122.9116.2112.9113.5111.36040200JanFebMarAprMayJunJulAugSepOctNovDec12Description:InDecember2023,theretailsalesindexvalueofinformationandcommunicationequipmentinIndonesiareached122.9.Theretailsalesindexinthissectorfluctuatedthroughouttheyear.Theretailsalesindexisusedtocreateashort-termmeasureofthevalueofsalesofgoodsbyretailbusinessesinIndonesia.ReadmoreNote(s):Indonesia;2023;700respondents;onlyretailsellersSource(s):BankIndonesiaMonthlyretailsalesindexoffood,drinks,andtobaccoinIndonesiain2023Monthlyretailsalesindexoffood,drinks,andtobaccoinIndonesia202340033935030025020015010050310.8311.6297.2299283.6283.6281.2277.6278.4274.2273.90JanFebMarAprMayJunJulAugSepOctNovDec13Description:InDecember2023,theretailsalesindexvalueoffood,drinks,andtobaccoinIndonesiaamountedto299.Theretailsalesindexinthissectorfluctuatedthroughouttheyear.Theretailsalesindexisusedtocreateashort-termmeasureofthevalueofsalesofgoodsbyretailbusinessesinIndonesia.ReadmoreNote(s):Indonesia;2023;700respondents;onlyretailsellersSource(s):BankIndonesiaMonthlyretailsalesindexofapparelinIndonesiain2023MonthlyretailsalesindexofapparelIndonesia2023140119.912010080604020095.290.588.887.387.987.787.286.687.682.980JanFebMarAprMayJunJulAugSepOctNovDec14Description:InDecember2023,theretailsalesindexofapparelinIndonesiaamountedto95.2.Theretailsalesindexinthissectorfluctuatedthroughouttheyear.Theretailsalesindexisusedtocreateashort-termmeasureofthevalueofsalesofgoodsbyretailbusinessesinIndonesia.ReadmoreNote(s):Indonesia;2023;700respondents;onlyretailsellersSource(s):BankIndonesiaYear-on-year(YOY)growthrateofmonthlyretailsalesindexofinformationandcommunicationequipmentinIndonesiain2023YOYgrowthofmonthlyretailsalesindexofICTequipmentIndonesia202330%25.3%20%10%0%16.3%-4.1%-10%-20%-30%-40%-50%-9.9%-11.3%-15.1%-17.6%-17.2%-18.4%-18.9%-23.5%Apr-39%DecJanFebMarMayJunJulAugSepOctNov15Description:InDecember2023,theretailsalesindexvalueofhouseholdappliancesinIndonesiawasestimatedtogrowby-39percentcomparedtothesamemonthofthepreviousyear.Thatmonth,theretailsalesindexofinformationandcommunicationequipmentinIndonesiaamountedto122.9.Theretailsalesindexisusedtocreateashort-termmeasureofthevalueofsalesofgoodsbyretailbusinessesinIndonesia.

ReadmoreNote(s):Indonesia;2023;700respondents;onlyretailsellersSource(s):BankIndonesiaYear-on-year(YOY)growthrateofthemonthlyretailsalesindexofhouseholdappliancesinIndonesiain2023YOYgrowthofmonthlyretailsalesindexofhouseholdappliancesIndonesia20236%4%2%0%-2%3.6%3.4%2.4%-1.8%-2.9%-4%-6%-6%Aug-6.8%Feb-6.9%Jun-8%-7.7%Jul-8.4%May-9%Mar-10%-12%-14%-11.5%JanAprSepOctNovDec16Description:InDecember2022,theretailsalesindexvalueofhouseholdappliancesinIndonesiagrewby3.4percentcomparedtothesamemonthofthepreviousyear.Thatmonth,theretailsalesindexofhouseholsappliancesinIndonesiaamountedto96.2.Theretailsalesindexisusedtocreateashort-termmeasureofthevalueofsalesofgoodsbyretailbusinessesinIndonesia.

ReadmoreNote(s):Indonesia;2023;700respondents;onlyretailsellersSource(s):BankIndonesiaYear-on-year(YOY)growthrateofthemonthlyretailsalesindexoffood,drinks,andtobaccoinIndonesiain2023YOYgrowthoffood,drinks,andtobaccomonthlyretailsalesindexIndonesia202314%12%12%10%8%9.4%6%4.8%4.6%3.5%3.4%3.4%4%2.9%2.6%2.3%1.5%Jan2%0%-2%-4%-2.7%MayFebMarAprJunJulAugSepOctNovDec17Description:InDecember2023,theretailsalesindexvalueoffood,drinks,andtobaccoinIndonesiagrewby3.4percentcomparedtothesamemonthofthepreviousyear.Thatmonth,theretailsalesindexoffood,drinks,andtobaccoinIndonesiaamountedto299.Theretailsalesindexisusedtocreateashort-termmeasureofthevalueofsalesofgoodsbyretailbusinessesinIndonesia.

ReadmoreNote(s):Indonesia;2023;700respondents;onlyretailsellersSource(s):BankIndonesiaYear-on-year(YOY)growthrateofthemonthlyretailsalesindexofapparelinIndonesiain2023YOYgrowthofmonthlyretailsalesindexofapparelIndonesia202320%17.6%17.3%18%16%14%12%10%8%16.6%15%13.6%11.4%11%8.7%8.1%7.2%7.1%May6.6%6%4%2%0%JanFebMarAprJunJulAugSepOctNovDec18Description:InDecember2023,theretailsalesindexofapparelinIndonesiagrewby11percentcomparedtothesamemonthofthepreviousyear.Thatmonth,theretailsalesindexofapparelinIndonesiaamountedto95.2.Theretailsalesindexisusedtocreateashort-termmeasureofthevalueofsalesofgoodsbyretailbusinessesinIndonesia.ReadmoreNote(s):Indonesia;2023;700respondents;onlyretailsellers;*Forecast.ReadmoreSource(s):BankIndonesiaCHAPTER

03LeadingretailersRetailsalesvalueofgroceryretailersinIndonesiain2022,bytype(inbillionU.S.dollars)Groceryretailers'salesIndonesia2022,bytype9077.558070605040302010016.614.931.31TraditionalgroceryretailersConveniencestoresSupermarketsHypermarkets20Description:In2022,theretailsalesoftraditionalgroceryretailersinIndonesiaamountedtoapproximately77.6billionU.S.dollars.ThefoodretailindustryinIndonesiadependsheavilyontraditionalgroceryretailers’distribution.However,therehasbeenanincreasinguseofonlineshoppingchannelstopurchasefoodandgroceriesamongconsumersinrecentyears.ReadmoreNote(s):Indonesia;2022Source(s):Euromonitor;USDAForeignAgriculturalServiceRetailsalesvalueofleadingconveniencestorechainsinIndonesiain2022(inmillionU.S.dollars)RetailsalesvalueofleadingconveniencestoresinIndonesia2022RetailsalesvalueinmillionU.S.dollars3,000

4,000

5,00001,0002,0006,0007,0008,0009,000AlfamartIndomaretAlfaMidiCircleK7,6227,6051,10018121Description:In2022,AlfamartwastheleadingconveniencestoreinIndonesia,witharetailsalesvalueofabout7.62billionU.S.dollars.ThiswasfollowedbyIndomaret,withasalesvalueofaround7.6billionU.S.dollars.

ReadmoreNote(s):Indonesia;2022Source(s):Euromonitor;USDAForeignAgriculturalServiceNumberofstoresownedbyleadinggrocerychainsinIndonesiain2022NumberofstoresofleadinggrocerychainsIndonesia2022Numberofstores05,00010,00015,00020,00019,99625,000IndomaretAlfamart17,394AlfaMidi2,273CircleK634189103SuperIndoHypermartCarrefour

70Transmart

63LotteMart

49Farmer'sMarket

3822Description:In2022,IndomaretownedthehighestnumberofgrocerystoresinIndonesia,withatotalofnearly20thousandstores.ItwasfollowedbyAlfamartwithatotalofover17thousandstoresthroughoutthecountry.

ReadmoreNote(s):Indonesia;2022Source(s):Euromonitor;USDAForeignAgriculturalServiceNumberofstoresofleadingconveniencestorechainsinIndonesiain2022OutletnumberofleadingconveniencestoresinIndonesia2022Numberofstores05,00010,00015,00020,00025,000IndomaretAlfamartAlfaMidiCircleK19,99617,3942,27363423Description:In2022,IndomarethadthehighestnumberofconveniencestoresinIndonesia,withapproximately20thousandstoresspreadacrossthecountry.Incomparison,CircleKhadthelowestnumberwithatotalofabout634stores.

ReadmoreNote(s):Indonesia;2022Source(s):Euromonitor;USDAForeignAgriculturalServiceNumberofgroceryretailoutletsinIndonesiafrom2017to2022(inmillions)NumberofgroceryretailoutletsinIndonesia2017-20225.04.614.584.544.54.03.53.02.52.01.51.00.50.04.094.023.9820172018201920202021202224Description:In2022,therewerearound3.98milliongroceryretailoutletsinIndonesia,withtraditionalgroceryretailersdominatingthemarket.Thatyear,theretailsalesvalueofthetraditionalgroceryretailersinthecountryamountedtoaround91billionU.S.dollars.ReadmoreNote(s):Indonesia;2017to2022Source(s):Euromonitor;USDAForeignAgriculturalServiceLeadinge-commercesitesinIndonesiaasof2ndquarter2022,bymonthlytraffic(inmillionwebvisits)Biggeste-commercewebsitesinIndonesiainQ22022,basedonmonthlytrafficOnlinetrafficinmillionclicks80

1000204060120140160158.35180TokopediaShopeeLazada131.326.64BukalapakBlibli21.319.7416.1810.83OramiRalaliZalora2.992.852.34KlikIndomaretJDID25Description:Asofthefirstquarterof2022,theIndonesiane-commerceTokopediarankedfirstamongthemostclickede-commercesitesinIndonesia,withmorethan158millionclicks.ThiswasfollowedbyShopeeandLazada.

ReadmoreNote(s):Indonesia;Q22022Source(s):iPriceGroup;SimilarWebCHAPTER

04DistributionchannelsChannelsusedtopurchaseanitemamongconsumersinIndonesiaasofNovember2023LeadingpurchasechannelsIndonesia2023Shareofrespondents0%

10%20%30%40%50%48%60%70%66%FindtheitemandpurchaseitonlineBrowseproductsonlineandbuytheminaretailstoreFindtheitemandpurchaseitdirectlyinaphysicalstore46%Purchaseitemsin-storeandgetthemdeliveredtoyourhomeBrowsepricesinaretailstoreandbuythemonanotherretailer'swebsiteOrderproductsonlineandpickthemupfromaretailstore21%19%19%18%17%Browsepricesinaretailstoreandbuythemfromthatretailer'swebsiteOrderproductsonlineandpickthemupfromapick-uplocation(parcelmachine,post)Purchaseitemsusingmobilewhilein-store12%Noneoftheabove2%27/statistics/1440361/indonesia-leading-purchase-channelsAccordingtoasurveybyRakutenInsightinIndonesiainNovember2023,66percentofrespondentsstatedthattheyusuallyfindtheitemandpurchaseitonline.Inaddition,otherconsumersbrowseproductsonlineandbuytheminaretailstore.

ReadmoreNote(s):Indonesia;November9to30,2023;12,472respondents;16yearsandolderSource(s):RakutenInsightLeadingsaleschannelsoffast-movingconsumergoods(FMCG)inIndonesiaasof3rdquarter2023,bymarketshareMajorFMCGsaleschannelsIndonesiaQ32023,bymarketshareMarketshare0%10%20%30%40%50%60%70%69%80%TraditionaltradeMinimarkets16%Hyper/supermarketsSpecialtystoreOthers6%4%4%28Description:Asofthethirdquarterof2023,traditionaltradeheldthehighestmarketshareof69percentinthefast-movingconsumergoods(FMCG)sectorinIndonesia.Minimarketsfollowedwith16percentmarketshareintheFMCGsector.TraditionaltradehasbeenanimportantpartofmanyIndonesians’lives.ItisafamiliarsightinIndonesianneighborhoods,andaplaceforbargainingandpurchasingvariousconsumerproducts.ReadmoreNote(s):Indonesia;Q32023Source(s):KantarWorldpanelMarketshareoftraditionaltradeforfast-movingconsumergoods(FMCG)inIndonesiafrom3rdquarter2018to3rdquarter2023MarketshareoftraditionaltradeforFMCGIndonesiaQ32018-Q3202380%69%69%68%68%70%60%50%40%30%20%10%0%67%67%Q32018Q32019Q32020Q32021Q32022Q3202329Description:Asofthethirdquarterof2023,traditionaltradeheldamarketshareof69percentinthedistributionoffast-movingconsumergoods(FMCG)productsinIndonesia.Itmadeupthehighestmarketshareamongothersaleschannelsofthefast-movingconsumergoods(FMCG)inthecountry.ReadmoreNote(s):Indonesia;Q32018toQ32023Source(s):KantarWorldpanelMarketshareofminimarketsforfast-movingconsumergoods(FMCG)inIndonesiafrom3rdquarter2018to3rdquarter2023MarketshareofminimarketsforFMCGIndonesiaQ32018-Q3202320%18%16%14%12%10%8%19%18%18%17%17%16%6%4%2%0%Q32018Q32019Q32020Q32021Q32022Q3202330Description:Asofthethirdquarterof2023,minimarketsheldamarketshareof16percentinthedistributionoffast-movingconsumergoods(FMCG)productsinIndonesia.Minimarketsaccountedforthesecondlargestmarketshareamongothersaleschannelsofthefast-movingconsumergoods(FMCG)inthecountry.ReadmoreNote(s):Indonesia;Q32018toQ32023Source(s):KantarWorldpanelMarketshareofhypermarketsandsupermarketsforfast-movingconsumergoods(FMCG)inIndonesiafrom3rdquarter2018to3rdquarter2023MarketshareofhypermarketsandsupermarketsforFMCGIndonesiaQ32018-Q320239%8%8%8%7%6%5%4%3%2%1%0%7%7%6%6%Q32018Q32019Q32020Q32021Q32022Q3202331Description:Asofthethirdquarterof2023,hypermarketsandsupermarketsheldamarketshareofsixpercentinthedistributionoffast-movingconsumergoods(FMCG)productsinIndonesia.Theyrankedthirdinthemostpreferredsaleschannelsofthefast-movingconsumergoods(FMCG)inthecountry.ReadmoreNote(s):Indonesia;Q32018toQ32023Source(s):KantarWorldpanelMarketshareofspecialtystoreforfast-movingconsumergoods(FMCG)inIndonesiafrom3rdquarter2020to3rdquarter2023MarketshareofspecialtystoreforFMCGIndonesiaQ32020-Q320234.5%4.0%3.5%4%3%3%3%3.0%2.5%2.0%1.5%1.0%0.5%0.0%Q32020Q32021Q32022Q3202332Description:Asofthethirdquarterof2023,specialtystoreheldamarketshareoffourpercentinthedistributionoffast-movingconsumergoods(FMCG)productsinIndonesia.Itmadeupthelowestmarketshareamongothersaleschannelsofthefast-movingconsumergoods(FMCG)inthecountry.ReadmoreNote(s):Indonesia;Q32020toQ32023Source(s):KantarWorldpanelDistributionofsalesinthefoodmarketinIndonesiafrom2020to2029SalesdistributioninthefoodmarketinIndonesia2020-2029Offline2.54%Online120%100%80%60%40%20%0%1.13%2.13%2.19%2.25%2.93%3.29%3.55%3.65%3.63%98.87%97.87%97.81%97.75%97.46%97.07%96.71%96.45%96.35%96.37%202020212022202320242025202620272028202933Description:Overtheforecastperioduntil2029,theindicator'OnlineRevenueShare'isforecasttoexhibitfluctuationsamongthetwosegments.Concerningthetwoselectedsegments,thesegmentOfflinehasthelargestindicator'OnlineRevenueShare'with96.37percent.Contrastingly,Onlineisrankedlast,with3.63percent.Theirdifference,comparedtoOffline,liesat92.74percentagepoints.ReadmoreNote(s):Indonesia;2020to2029Source(s):ConsumerMarketInsightsCHAPTER

05MarketplayersNetsalesofPTMatahariPutraPrimaTbkfromfinancialyear2016to2023(intrillionIndonesianrupiah)NetsalesofPTMatahariPutraPrimaTbkFY2016-20231613.53141210812.5610.698.667.026.926.756.6664202016201720182019202020212022202335Description:Attheendoffinancialyear2023,PTMatahariPutraPrimaTbkgeneratednetsalesofapproximatelyseventrillionIndonesianrupiah,indicatingaslightdecreasecomparedtothepreviousyear.PTMatahariPutraPrimaTbkisoneofIndonesia'sleadingretailtradecompanies,operatingsevenretailchainbrandssuchasHypermartandFoodmart.ReadmoreNote(s):Indonesia;financialyears2016to2023;consolidatedfinancialstatements;financialyearendsonDecember31Source(s):MatahariPutraPrimaNetrevenueofPTMitraAdiperkasaTbk(MAP)fromfinancialyear2016to2022(intrillionIndonesianrupiah)NetrevenueofMitraAdiperkasa(MAP)FY2016-2022302526.9421.64201510518.9218.4216.3114.8514.150201620172018201920202021202236Description:Attheendoffinancialyear2022,PTMitraAdiPerkasaTbk(MAP)reportednetrevenueofaround27trillionIndonesianrupiah.MAPisoneofIndonesia'sleadingretailcompanieswithadiversifiedportfoliorangingfromsport,fashion,departmentstores,food&beveragestolifestyleproducts.ReadmoreNote(s):Indonesia;Financialyears2016to2022;consolidatedfinancialstatements;financialyearendsonDecember31Source(s):MitraAdiperkasaNetrevenueofPTSumberAlfariaTrijayaTbk(Alfamart)fromfinancialyear2016to2023(intrillionIndonesianrupiah)NetrevenueofAlfamartFY2016-2023120100106.9496.9284.975.8380604020072.9466.8261.4656.112016201720182019202020212022202337Description:Attheendoffinancialyear2023,PTSumberAlfariaTrijayaTbk(Alfamart)generatednetrevenueofapproximately107trillionIndonesianrupiah,indicatingasharpincreasecomparedtothepreviousyear.AlfamartisonetheleadingconveniencestorechainsinIndonesia,withmorethantenthousandstoresspreadacrossthecountry.ReadmoreNote(s):Indonesia;Financialyears2016to2023;consolidatedfinancialstatements;financialyearendsonDecember31Source(s):AlfamartCHAPTER

06ConsumerbehaviorShareofhouseholdsimpactedbyinflationinIndonesiaasofMarch2023SeverityofinflationimpactsonhouseholdsIndonesia202370%61%60%50%40%30%26%20%10%0%10%2%Ineedtobecautiousofmyexpenses

IamsignificantlyimpactedbyrisingpricesIamnotimpactedatallIamunabletocopewithinflation39Description:Accordingtoa2023surveybyRakutenInsightoninflationinIndonesia,approximately61percentofrespondentssharedthattheyhadtobecautiousoftheirexpenses.Meanwhile,around10percentofsurveyparticipantsindicatedthattheywerenotimpactedatallbyinflation.ReadmoreNote(s):Indonesia;March9to31,2023;12,948respondents;16yearsandolderSource(s):RakutenInsightHouseholdexpendituresimpactedbyinflationinIndonesiaasofMarch2023HouseholdexpensesimpactedthemostbyinflationIndonesia2023Shareofrespondents10%

20%

30%0%40%50%60%70%80%77%90%Payingforbasicnecessities(e.g.food,clothing,healthcare)InabilitytosavePayingutilitybills54%33%Payingforrent/mortgage16%Others1%40Description:Accordingtoa2023surveybyRakutenInsightoninflationinIndonesia,around77percentofrespondentsstatedthatinflationhadthemostimpactontheirabilitytopayforbasicnecessitiessuchasfood,clothing,andhealthcare.Meanwhile,about54percentofthesurveyparticipantsindicatedtheycouldnotsaveduetoinflation.ReadmoreNote(s):Indonesia;March9to31,2023;11,595respondents;16yearsandolderSource(s):RakutenInsightChangeinconsumerhabitsduetoinflationinIndonesiaasofMarch2023ChangeinconsumerhabitsduetoinflationIndonesia2023Shareofrespondents0%10%20%30%40%50%48%60%70%Yes,IcheckpricesbeforebuyingYes,IhavecutbackonunnecessaryexpensesYes,IhavechangedtocheaperbrandsYes,IhavereducedmyhouseholdspendingNo,Ihavenotnoticedanychange61%37%34%3%41Description:Accordingtoa2023surveybyRakutenInsightoninflationinIndonesia,themajorityofrespondentssharedthattheycheckedpricesbeforebuyingduetoinflation,withashareofaround61percent.Furthermore,approximately48percentofrespondentsindicatedtheyhadcutbackonunnecessaryexpenses.ReadmoreNote(s):Indonesia;March9to31,2023;11,595respondents;16yearsandolderSource(s):RakutenInsightMostpopularactionstakentocopewithinflationinIndonesiaasofMarch2023ActionstakentocopewithinflationIndonesia2023Shareofrespondents0%

10%20%30%40%50%60%70%66%Reducedfrequencyorstoppeddoinganyleisureactivities(e.g.diningout,goingtobars,cinema,etc.)BoughtcheapergroceriesActivelysoughtoutdeals(coupons,discounteditems)Shoppedatdiscountstores50%49%45%Cancelledholidays28%Cutbackonenergycosts25%22%GaveuporputoffbiggerexpensesforlaterPurchaseditemsoncredit(e.g.onacreditcard,BNPL,loans,etc.)Buyingsecond-handitems12%11%Purchasedbig-ticketitems(e.g.television,cars,washingmachines,etc.)intheanticipationofpriceincrease4%Others1%42Description:Accordingtoa2023surveybyRakutenInsightoninflationinIndonesia,about66percentofrespondentsstatedthattheyavoidedorloweredthefrequencyofdoingleisureactivitiesduetoinflation.Meanwhile,aroundhalfofthesurveyparticipantsindicatedthattheyboughtcheapergroceriesandsoughtoutdealssuchascouponsanddiscounteditems.ReadmoreNote(s):Indonesia;March9to31,2023;11,595respondents;16yearsandolderSource(s):RakutenInsightWillingnesstopaymoreforsustainablegoodsandenvironmentally-friendlyproductsinIndonesiaasofDecember2023WillingnesstopaymoreforsustainableproductsIndonesia2023No21%Yes79%43Description:AccordingtoasurveyonsustainableconsumptioninIndonesiaco