墨西哥媒体使用情况分析报告-培训课件外文版2024.5

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TRENDSMediausageinMexicoCHAPTER

01OverviewValueoftheentertainmentandmediamarketworldwidefrom2018to2027(intrillionU.S.dollars)Revenueoftheglobalentertainmentandmediamarket2018-20273.02.782.72.622.532.432.52.322.22.031.991.942.01.51.00.50.0201820192020202120222023*2024*2025*2026*2027*4Description:In2022,thevalueofthemediaandentertainmentmarketreached2.32trillionU.S.dollars,experiencingagrowthof5.4percentcomparedto2021.Inthefollowingyearsthegrowthissettoslowdown,butdollarfiguresareexpectedreach2.78trillionbytheendof2027.ReadmoreNote(s):Worldwide;2018to2022;*Forecast.Figureshavebeenrounded.ReadmoreSource(s):Omdia;PwCCompoundannualgrowthrateofselectedsectorsoftheglobalmediaandentertainmentspendingbetween2022and2026Growthoftheglobalmediaandentertainmentspending2022-2026,bysectorCompoundannualgrowthrate-5%0%5%10%15%20%25%30%DataconsumptionVirtualreality26%24.1%Cinema18.9%VideogamesandeSportsInternetaccess8.5%4%3.5%Business-to-business(B2B)Consumerbooks1.2%Newspapersandconsumermagazines-2.1%5Description:Accordingtorecentglobalforecastsfortheentertainmentandmediamarket,cinemaspendingwouldgrowby18.9percentannuallybetween2022and2026.Thehighestgrowthisattributedtodataconsumption,whichissettogrowby26percentinthesameperiod.ReadmoreNote(s):Worldwide;June2022;allfiguresareestimates,selectedsectorsonlySource(s):Omdia;PwCAveragedailytimespentwithmediabyinternetusersinLatinAmericain1sthalf2022,bymedium(inhours.minutes)TimespentwithselectedmediainLatinAmericaH12022,bymediumTimeinhours.minutes0123456MobilePC/laptop/tabletSocial/messagingBroadcastTV5.074.083.352.26MusicstreamingOnlinepress2.041.56OnlineTV/streamingGaming1.351.141.041.01PodcastsBroadcastradioPrintpress0.376Description:Inthefirsthalfof2022,consumersinLatinAmericaspent,onaverage,fivehoursandsevenminutesperdayonmobilemediaactivities.ThedailytimespentwithbroadcastTVamountedtotwohoursand26minutes.

ReadmoreNote(s):LAC;H12022;amonginternetusersSource(s):eMarketer;GWI;Website()ValueoftheentertainmentandmediamarketinMexicofrom2017to2026(inbillionU.S.dollars)Valueoftheentertainment&mediamarketinMexico2017-202640353033.5532.1830.7929.2227.0724.4825201510523.1821.6621.3119.550201720182019202020212022*2023*2024*2025*2026*7Description:Thesourceestimatedthat,in2022,thevalueoftheMexicanentertainmentandmediamarketwouldamounttoaround22billionU.S.dollars,up10.6percentfrom24.5billiondollarsayearearlier.Theannualfigurewasforecasttocontinuetogrowinthefollowingyears,surpassing33billiondollarsby2026.Overall,thevalueoftheworldwideentertainmentandmediamarketwasestimatedat2.5trilliondollarsin2022.ReadmoreNote(s):Mexico;2017to2021;*Forecast.Numbershavebeenrounded.ReadmoreSource(s):elEconomista;PwCLeveloftrustinmediainMexicofrom2014to2022TrustinmediainMexico2014-202270%59%58%60%50%40%30%20%10%0%56%54%53%53%48%48%47%2014201520162017201820192020202120228Description:Attheendof2022,approximately56percentofinternetuserssurveyedinMexicostatedthattheytrustedmediaasaninstitutionthatdoeswhatisright.Sixyearsearlier,in2016,thesharestoodat47percent.ElUniversalandTVAztecawereamongthetoponlinenewsbrandsinMexicoin2022.ReadmoreNote(s):Mexico;2014to2022;1,150respondents;18yearsandolderSource(s):EdelmanCHAPTER

02Segments&companiesMassmediaindustryrevenueinMexicofrom2016to2021(inbillionMexicanpesos)MassmediarevenueinMexico2016-2021600500548.72536.06515.55507.56505.35466.894003002001000201620172018201920202021*10Description:Throughout2021,therevenueofthemassmediaindustryinMexicoamountedto515.55billionMexicanpesos,downfrom536billionpesosayearearlier-anannualdecreaseofaboutfourpercent.Movietheaters,TVbroadcasters,andnewspaperpublisherswerethemediasegmentswiththehighestrevenuesin2021.ReadmoreNote(s):Mexico;2016to2021;*Preliminary.Thedateofreleaseisthedateofaccess.Numbershavebeenrounded.

ReadmoreSource(s):INEGIRevenuegeneratedbyselectedsegmentsofthemediaindustryinMexicoin2021(inmillionMexicanpesos)Mediasegments'revenueinMexico2021RevenueinmillionMexicanpesos05,00010,00015,00020,00025,00030,000TVbroadcastingMovie&otheraudiovisualmaterialexhibitionRadiobroadcasting28,217.1717,309.047,675.976,411.54Newspaperpublishing&printingBookpublishing&printing3,593.353,579.57TVprogramproductionMagazine&periodicalliteraturepublishing&printingBookpublishing1,992.471,697.951,657.68Movie&otheraudiovisualmaterialdistributionMusicvideo,commercial&otheraudiovisualmaterialproductionCable/satelliteTVprogramproductionOnlinepublishing&searchenginesFilmproduction804.45600.49560.56460.5NewsagenciesFilm&videopost-production&otherrelatedservices173.33167.0211Description:In2021,themovietheaterindustryinMexicogeneratedabout17.3billionMexicanpesosinrevenue.TheannualrevenuesoftheTVbroadcastingandradiobroadcastingsegmentsamountedto28billionand7.7billionpesos,respectively.

ReadmoreNote(s):Mexico;2021;preliminaryfiguresSource(s):INEGILeadingtelecommunicationscompaniesinMexicoin2022,byrevenue(inmillionMexicanpesos)LargesttelcocompaniesinMexico2022,byrevenueRevenueinmillionMexicanpesos300,000

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500,0000100,000200,000600,000700,000800,000900,000AméricaMóvilAT&TMéxico844,50163,194TelevisaTelecomunicacionesTotalplay48,41237,50027,156MegacableHoldingsTelefónicaMovistarMéxicoSky24,76620,33916,12911,83710,4806,366EmpresasCablevisiónAmericanTowerMéxicoAxtelTelesitesAltánRedes4,500DishdeMéxico3,00012Description:AméricaMóvilwasthelargestamongtelecommunicationandmediacompaniesinMexicoin2022,reportingarevenueofover844.5billionMexicanpesos.AT&TMéxicorankedsecondwitharevenueofaround63.2billionpesos.

ReadmoreNote(s):Mexico;2022Source(s):expansion.mxLeveloftrusttowardsselectednewsbrandsinMexicoin2023Mexico:trustinnewsbrands2023Shareofrespondentswhogavethebrandascorebetweensixand10Trust40%NeitherDon'ttrust60%0%20%80%100%120%AristeguiNewsCanal2259%59%21%27%20%14%13%16%CNN68%19%ElEconomistaElFinancieroElUniversalImagenNewsLatinus59%60%62%62%25%25%22%22%15%16%16%47%27%21%25%LocalnewspaperMilenioNewsNoticierosTelevisaRadioFórmulaNews57%62%26%22%17%16%49%30%60%23%17%13Description:DuringasurveyfieldedinMexicoatthebeginningof2023,68percentofrespondentswhoconsumednewsinthe30daysleadinguptothesurveygaveCNNascorebetween6and10onthe10-pointtrustscore.MexicoisservedbyCNNenEspañol,whichisaSpanish-languageinternationalnewschannel.OverpayTVsubscriptions,MexicanconsumersalsohaveaccesstotheCNNDomesticandCNNInternational.ReadmoreNote(s):Mexico;JanuarytoFebruary2023;2,029respondents;18yearsandolderSource(s):ReutersInstitutefortheStudyofJournalism;YouGovCHAPTER

03TV&videoDistributionoftotaltelevisionandvideousageinMexicofromJanuarytoJuly2023,bydeliveryplatformTotaltelevisionandvideousagedistributioninMexico2023,bydeliveryplatformBroadcastPayTVStreamingOther120%100%80%60%40%20%0%28.8%31.1%33.7%20.4%16.1%18.5%17.7%14.9%17.2%34.2%34.7%32.7%January2023April2023July202315Description:AsofJuly2023,broadcastTVwasthefavoriteplatformfortelevisionandvideousersinMexico,reaching34.7percentoftheoverallviewingtime.Atthesametime,payTvandotherviewingplatformslosttheirshareinfavorofstreaming,indicatingthegrowingpopularityoftheplatforminthecountry.ReadmoreNote(s):Mexico;January,April,andJuly2023;4yearsandolderSource(s):NielsenNumberofTVhouseholdsinMexicofrom2001to2022(inmillions)NumberofTVhouseholdsinMexico2001-202240353025201510502001

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202216Description:In2022,therewerenearly34.1millionTVhouseholdsinMexico,uptwopercentfrom33.4millionayearearlier.Despitetheincrease,thepercentageofTVhouseholdsinMexicoreachedanall-timelowin2022.

ReadmoreNote(s):Mexico;2001to2022Source(s):INEGIPercentageofTVhouseholdsinMexicofrom2001to2022PercentageofTVhouseholdsinMexico2001-2022100%90%80%70%60%50%40%30%20%10%0%2001

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202217Description:In2022,theshareofTVhouseholdsinMexicoreachedarecord-low90.7percent,slightlydownfrom91.2percentayearearlier.Thehighestfigurewasrecordedin2009whenlittlemorethan95percentofMexicanhouseholdshadaTVset.Over74percentofpayTVhouseholdsinMexicohaddigitalTVsetsonlyin2022.ReadmoreNote(s):Mexico;2001to2022Source(s):INEGIAveragedailytimespentwatchingTVperpersoninMexicofrom1stquarter2017to4thquarter2021(inminutes)TimespentwithTVinMexico2017-2021400350358343343345338332326328330316318316316317310308312307302301300250200150100500Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q42017

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202118Description:Inthefourthquarterof2021,aviewerinMexicospent,onaverage,332minutes(orfivehoursand32minutes)watchingTV.Ayearearlier,inthefourthquarterof2020,theaveragestoodatfivehoursand43minutes.Thisrepresentsanannualdecreaseof3.2percent.ReadmoreNote(s):Mexico;Q12017toQ42021;4yearsandolderSource(s):InstitutoFederaldeTelecomunicaciones(Mexico);NielsenIBOPE;MostviewedTVprogramsinMexicobetweenJuly17and23,2023,byratingMostwatchedTVshowsinMexico2023Rating024681012VencerlaCulpa(LasEstrellas)10.510.510.4EnternamenteAmándonos(LasEstrellas)TierradeEsperanza(LasEstrellas)Teresa(LasEstrellas)8.3EnPuntoconEnriqueAcevedo(LasEstrellas)7.919Description:BetweenJuly17and23,2023,fouroutofthefivemost-viewedprogramsonTVinMexicoweretelenovelas:"VencerlaCulpa","EnternamenteAmándonos","TierradeEsperanza",and"Teresa".Theratingsof"VencerlaCulpa"and"EnternamenteAmándonos"reached10.5eachduringthatweek.Thisrepresentsapproximately2.1millionhouseholds,accordingtothesource.AllshowsinthetopfivewerebroadcastbythefreeTVchannelLasEstrellas,runbyTelevisaUnivision.

ReadmoreNote(s):Mexico;July17to23,2023;dailyaveragevaluesperweekSource(s):HRRatingsLeadinggenreswatchedonfreeTVinMexicoasofMarch2022TopfreeTVgenresinMexico2022Shareofrespondents0%10%20%30%40%50%NewsMovies47%43%Telenovelas36%Sports23%23%SeriesCartoon/children'sprogramsComedy/comediansMusicals17%11%8%Competitions/contestsDocumentaries/culturalreporting5%5%20Description:AsofMarch2022,nearlyhalf-647percent-offreeTVviewerssurveyedinMexicosaidthenewswastheirfavoriteTVgenre.Moviesandtelenovelasfollowed,mentionedby43and36percentofrespondents,respectively.ThemostpopularfreeTVchannelsinMexicoin2022wereLasEstrellasandCanal5.ReadmoreNote(s):Mexico;January24toMarch6,2022;6,389respondents;7yearsandolder;amongfreeTVviewersSource(s):InstitutoFederaldeTelecomunicaciones(Mexico);PQRPlanningQuantLeadinggenresonpayTVinMexicoasofMarch2022ToppayTVgenresinMexico2022Shareofrespondents0%10%20%30%40%50%60%Movies61%SeriesSports42%29%News23%21%Cartoons/children'sprogramsTelenovelas17%17%15%14%Comedy/comediansMusicalsDocumentaries/culturalprogramsEducational7%21Description:AsofMarch2022,61percentofpayTVviewerssurveyedinMexicoincludedmoviesamongthetypeofpayTVprogramstheywatchedthemost.TVseriesandsportsprogramsfollowed,mentionedby42and29percentofrespondents,respectively.ThemostviewedpayTVchannelsinMexicoin2022wereDisneyandDiscovery.ReadmoreNote(s):Mexico;January24toMarch6,2022;2,863respondents;7yearsandolder;amongrespondentswhowatchpayTVchannelsSource(s):InstitutoFederaldeTelecomunicaciones(Mexico);PQRPlanningQuantNumberofover-the-top(OTT)videousersinMexicofrom1stquarter2015to2ndquarter2021(inmillions)QuarterlynumberofOTTvideousersinMexico2015-202114.012.010.08.06.04.02.0Q1

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202122Description:Inthesecondquarterof2021,around11.6millionpeopleinMexicousedover-the-top(OTT)videoservices,upfrom10.2millioninthesecondquarterof2020-anannualincreaseofnearly14percent.Meanwhile,theOTTvideorevenueinMexicogrewbyover37percentbetweenthesecondquarterof2020andthesecondquarterofthefollowingyear.ReadmoreNote(s):Mexico;Q12015toQ22021Source(s):CIUPercentageofinternetuserswatchingover-the-top(OTT)videocontentinMexicofrom2015to2021ShareofonlinerswatchingOTTvideosinMexico2015-2021YesNotanymoreNo100%5%5%6%5%7%7%7%10%11%9%10%90%80%70%60%50%40%30%20%10%0%10%11%12%89%88%86%83%82%79%79%201520162017201820192020202123Description:AsofJune2021,around88percentofinternetuserssurveyedinMexicosaidtheywatchedfilms,series,and/oreventsthroughover-the-top(OTT)platforms.ApproximatelysevenpercentofrespondentsstatedthattheynolongerconsumedOTTvideocontent.Therewere89OTTservicesoperatinginMexicoin2021.ReadmoreNote(s):Mexico;2015to2021;1,200respondents;16yearsandolder;asofJuneofeachyear;movies,series,andevents;householdswithaccesstotheinternetSource(s):BusinessBureau;InstitutoFederaldeTelecomunicaciones(Mexico)LeadinggenresofonlinevideocontentinMexicoasofMarch2022ToponlinevideogenresinMexico2022Shareofrespondents0%10%20%30%40%50%Movies54%SeriesMusicvideos47%25%Tutorials20%Sports17%17%Documentaries/culturalcontentAnimé15%14%FunnyvideosEducational10%9%Cartoons/children'sprograms24/statistics/322271/mexico-ott-contentAsofMarch2022,around54percentofonlinevideoviewerssurveyedinMexicoincludedmoviesamongtheirfavoritegenresofonlinevideocontent.Seriesandmusicvideosfollowed,mentionedby47and25percentofrespondents,respectively.

ReadmoreNote(s):Mexico;January24toMarch6,2022;4,539respondents;amongonlinevideoviewersSource(s):InstitutoFederaldeTelecomunicaciones(Mexico);PQRPlanningQuantCHAPTER

04AudioNumberofhouseholdsequippedwitharadioinMexicofrom2005to2022(inmillions)NumberofhouseholdsequippedwitharadioinMexico2005-20223024.2524.3424.2225201510523.8223.9523.5423.423.1323.0122.7521.5320.4720.0419.4919.2718.5217.7717.86020052006200720082009201020112012201320142015201620172018201920202021202226Description:In2022,thenumberofradiohouseholdsinMexicoreached17.86million,up0.5percentfrom17.77millionayearearlier.GrupoMVS,GrupoACIR,andRadioCentrowereamongMexico'sleadingradiocompaniesbyaudienceshare.

ReadmoreNote(s):Mexico;2005to2022Source(s):INEGIShareofhouseholdsequippedwitharadioinMexicofrom2005to2022RadiohouseholdpenetrationrateinMexico2005-2022100%89.3%88.8%88.4%87.3%90%80%70%60%50%40%30%20%10%0%83%82.5%81%79.3%76.9%73.3%65.8%61.5%58.6%56.2%53.9%51.5%48.5%47.5%20052006200720082009201020112012201320142015201620172018201920202021202227Description:In2022,fewerthanhalfofMexicanhouseholdshadaradiodevice.In2005,thepenetrationratestoodabove89percent.ThetotalnumberofradiohouseholdsinMexicoamountedtoover17.8millionin2022.

ReadmoreNote(s):Mexico;2005to2022Source(s):INEGIRadioreachinMexicofrom1stquarter2017to4thquarter2021QuarterlyradioreachinMexico2017-202110%8.96%8.95%

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202128Description:Inthelastquarterof2021,approximately8.72percentofpeopleinMexicoagedeightandabovelistenedtotheradio.Ayearearlier,attheendof2020,thesharestoodat8.95percent.TheradiobroadcastingindustryrevenueinMexicoincreasedbyover48percentin2021.ReadmoreNote(s):Mexico;Q12017toQ42021;8yearsandolder;MexicoCity,Guadalajara,Monterrey,andother25citiesonlySource(s):InstitutoFederaldeTelecomunicaciones(Mexico);InvestigacióndeMercadosINRADistributionofradioconsumptioninMexicoasofMarch2022,bymodulationRadioconsumptioninMexico2022,bymodulationDon'tknow2%Both13%AM11%FM74%29Description:AsofMarch2022,approximately74percentofradiolistenerssurveyedinMexicostatedthattheylistenedtoFMradiostations.Whereas11percentofrespondentssaidtheylistenedtoAMstations,13percentstatedthattheylistenedbothtoAMandFMradiostations.Between2005and2021,thepercentageofMexicanhouseholdsequippedwitharadiodeclinedbymorethan37percentagepoints.ReadmoreNote(s):Mexico;January24toMarch6,2022;3,328respondents;7yearsandolder;amongrespondentswholistentotheradioSource(s):InstitutoFederaldeTelecomunicaciones(Mexico);PQRPlanningQuantLeadingradioprogramgenresinMexicoasofMarch2022TopradiogenresinMexico202290%82%80%70%60%50%40%30%20%10%0%41%11%9%5%5%4%3%2%2%30Description:AsofMarch2022,around82percentofradiolistenerssurveyedinMexicosaidtheylistenedtomusicradioprograms.Approximately41percentofrespondentsstatedthattheylistenedtothenews.Furthermore,almostthree-fourthsofMexicanlistenersconsumedonlyFMradiostations.ReadmoreNote(s):Mexico;January24toMarch6,2022;3,328respondents;7yearsandolder;amongrespondentswholistentotheradioSource(s):InstitutoFederaldeTelecomunicaciones(Mexico);PQRPlanningQuantLeadingmusicstreamingservicesinMexicoin2021,byshareofsubscriptionsMarketshareoftopmusicstreamingplatformsinMexico2021100%90%80%70%60%50%40%30%20%10%0%85.8%6.4%3.1%3%1.7%SpotifyYouTubeMusicAppleMusicAmazonMusicPrimeOther31Description:In2021,Spotifyaloneconcentratedapproximately85.8percentofallsubscriptionstomusicstreamingservicesinMexico.YouTubeMusicandAppleMusicfollowed,withmarketsharesof3.1andthreepercent,respectively.Thatsameyear,nineoutof10musicstreamingconsumersinMexicousedsmartphonestoaccesstheplatforms.ReadmoreNote(s):Mexico;2021Source(s):CIULeadingdevicesusedformusicstreaminginMexicoin2021DevicesmostusedformusicstreaminginMexico2021100%90%90%80%70%60%50%40%30%20%10%0%14%14%4%2%SmartphoneComputerSmartTVTabletiPod32Description:In2021,nineoutof10peoplewhostreamedmusicinMexicousedasmartphonetodoso.ThesharesofconsumerswhoturnedtocomputersandsmartTVsbothaddedupto14percent.Accordingtoanothersource,52percentofmusiclistenersinMexicousedfreemusicappsin2020.ReadmoreNote(s):Mexico;2021Source(s):CIULeadingpodcastgenresinMexicoasofJanuary2021FavoritepodcastgenresinMexico202160%50%40%30%20%10%0%57%57%36%33%31%23%MusicHumorNewsTechnologyHealth/well-beingSports33Description:AsofJanuary2021,musicandhumorwerethemostpopulargenresofpodcastsinMexico,eachmentionedby57percentofinternetuserssurveyedinthecountry.Newsandtechnologyfollowed,citedby36and33percentofrespondents,respectively.Itwasestimatedthat,in2022,therewereover31millionpodcastlistenersinMexico.ReadmoreNote(s):Mexico;January1to15,2021;1,000respondents;18yearsandolderSource(s):Brandwatch;CisnerosInteractiveMostdownloadedpodcastsinLatinAmericabetweenNovember28,2022andJanuary1,2023(in1,000downloadsperweek)MostdownloadedpodcastsinLatinAmerica2022Numberofdownloadsperweekinthousands02004006008001,0001,2001,4001,381.141,600RelatosdelaNoche(Sonoro)LOS40MX-LaCorneta(PrisaRadio)LeyendasLegendarias(Sonoro|ATC)OAssunto(GrupoGlobo)939.62824.34442.86TitularesDeportivos(GrupoBluRadio)CNN5Cosas(WarnerMedia)342.66325.73MaisRecentes(GrupoGlobo)BoletimFolha(GrupoFolha)312.01299.86ModusOperandi(GrupoGlobo)RepórterCBN(GrupoGlobo)254.74239.4234Description:InDecember2022,RelatosdelaNochewasthemostdownloadedpodcastinLatinAmerica,with1.38milliondownloadsperweek.TheodcastonlegendsandtalesofMexicoandLatinAmericaisbroadcastbySonoroGlobalMediaCorporation,aLosAngeles-basedmediacompany.TwoproductionsfromMexicofollowed.LaCorneta-byLOS40,aMexicanradiorunbyMadrid-basedGrupoPrisa-andLeyendasLegendarias-bySonoroandAllThingsComedy(ATC)-hadaround939and824[...]

ReadmoreNote(s):LAC;November28,2022andJanuary1,2023Source(s):TritonDigitalLeadingactivitiesdonewhilelisteningtopodcastsamonglistenersinMexicoasofJanuary2021LeadingactivitiescarriedoutwhilelisteningtopodcastsinMexico202155%50%41%39%40%35%30%20%10%0%25%13%Distraction/relaxationWorkCommuteWakingupinbedPhysicalexerciseOther35Description:AsofJanuary2021,morethanhalf-55percent-ofinternetuserssurveyedinMexicosaidtheylistenedtopodcastsinmomentsofdistractionorrelaxation.Overone-third-35percent-ofrespondentsstatedthattheystarttheirdayslisteningtopodcastswhilewakingupinbed.Itwasprojectedthat,in2022,therewouldbe31.5millionpodcastlistenersinMexico.ReadmoreNote(s):Mexico;January1to15,2021;1,000respondents;18yearsandolderSource(s):Brandwatch;CisnerosInteractiveCHAPTER

05PublishingPercentageofliterateadultswhoreadbooks,magazines,newspapers,comics,webpages,forums,orblogsinMexicofrom2015to2023ShareofliterateadultsreadingpublicationsinMexico2015-202390%84.2%80.8%79.7%80%70%60%50%40%30%20%10%0%76.4%74.8%72.4%71.6%71.8%68.5%20152016201720182019202020212022202337Description:DuringasurveyconductedamongliterateadultsinurbanMexicoinFebruary2023,approximately68.5percentofrespondentssaidtheyreadbooks,magazines,newspapers,comics,webpages,forums,orblogs.In2015,thesharestoodabove84percent.WhenitcomestoreadingpreferencesinMexicoin2023,femalereadersconsumedbooksthemost,whilemalereadersconsumedwebsitesthemost.

ReadmoreNote(s):Mexico;2015to2023;18yearsandolder;onlyamongthepopulationresidinginareaswithover100,000inhabitantsSource(s):INEGIPercentageofliterateadultswhoreadselectedmediainMexicoasofFebruary2023,bygenderShareofadultsreadingselectedmediainMexico2023,bygenderWomenMen70%63.57%60%55.4%55.57%54.69%50%40%30%20%10%0%37.41%35.72%31.25%18.75%9.24%8.46%BooksBlogs,forums,websitesMagazinesNewspapersComics38Description:DuringastudycarriedoutamongliterateadultsinurbanMexicoinFebruary2023,about64percentoffemalerespondentssaidtheyreadbooks.Amongmen,thesharestoodat55percent.Whilearound36percentofmaleintervieweesreportedreadingnewspapers,amongwomen,thesharestoodatcloseto19percent.ReadmoreNote(s):Mexico;February1to20,2023;2,336respondents;18yearsandolder;onlyamongthepopulationresidinginareaswithover100,000inhabitantsSource(s):INEGIPercentageofliterateadultswhoreadbooksinMexicofrom2015to2023ShareofbookreadersinMexico2015-202360%50.2%50%45.9%45.3%45.1%43%43.2%42.2%41.1%40.8%40%30%20%10%0%20152016201720182019202020212022202339Description:DuringasurveyconductedamongliterateadultsinurbanMexicoinFebruary2023,approximately40.8percentofrespondentssaidtheyreadbooks.In2015,thesharestoodabove50percent.Meanwhile,theaverageannualnumberofbooksreadbyaliterateadultinMexicopeakedatnearlyfourin2022.ReadmoreNote(s):Mexico;2015to2023;18yearsandolder;onlyamongthepopulationresidinginareaswithover100,000inhabitantsSource(s):INEGIMostpopularbookgenresamongliterateadultsinMexicoasofFebruary2023LeadingbookgenresinMexico202340%35%30%25%20%15%10%5%37.7%33.2%27.5%24%7%0.4%0%LiteratureTextbooksSelf-help,self-improvement,orreligiousGeneralcultureHandbooks,guides,cookbooks,orothersOther40Description:DuringasurveyconductedamongliterateadultsinurbanMexicoinFebruary2023,approximately38percentofrespondentsreportedreadingbooksfromtheliteraturegenrethroughoutthepast12months.Some33percentmentionedtextbooksandcloseto28percentmentionedreadingtheself-help,self-improvement,andreligiousbooks.Literateadults'leadingreasonsforreadingbooksinMexicoincludedentertainment,work,andstudy.ReadmoreNote(s):Mexico;February1to20,2023;2,336respondents;18yearsandolder;onlyamongthepo