德国二手电子商务行业市场前景及投资研究报告-培训课件外文版2024.5拼多多咸鱼闲鱼

DIGITAL

&

TRENDSSecond-hande-commerceinGermanyCHAPTER

01OverviewSecondhandapparelmarketvalueworldwidefrom2021to2027(inbillionU.S.dollars)Valueofthesecondhandapparelmarketworldwidefrom2021to202740035030035132428824825021120017713815010050020212022202320242025202620274Description:In2022,theglobalmarketvalueofsecondhandandresaleapparelwasestimatedtobeworth177billionU.S.dollars.Thisvalueisprojectedtoriserapidlyinthecomingyears,almostdoublinginsizefrom2022to2027,reachingavalueof351billiondollars.ReadmoreNote(s):Worldwide;January2023Source(s):GlobalData;ThredupValueofthesecond-handfashionmarketintheEuropeanUnion(EU)from2017to2025(inbillioneuros)Second-handfashionmarketsizeintheEU2017-2025ThriftanddonationResale403530252020.715.911.9158.86.6310542.28.41.37.513.312.411.5109.39.480201720182019202020212022*2023202420255Description:Thesecond-handfashionmarketisprojectedtogrowexponentiallyintheEuropeanUnion(EU)from2021to2025.In2021,therecommercefashionmarketwasvaluedat16billioneuros,anditisexpectedtoalmostdoubleby2025.Accordingtotheseforecasts,resalewillsurpasstraditionalthriftanddonationforthefirsttimein2023,generating11.9billioneurosversus11.5billioneuros,respectively.ReadmoreNote(s):EU;2017to2021;*Fromthisyearonwards,figuresareforecasts.ReadmoreSource(s):CBCommerceEurope;FedEx;WorldlineShareofsecondhandpurchasersinselectedcountriesasofJune2023Shareofsecondhandpurchasersinselectedcountries2023ShareofrespondentsSecondhandpurchasersNonsecondhandpurchasers50%

60%0%10%20%30%40%70%80%90%100%UnitedKingdomUnitedStatesofAmericaFinland61%60%60%60%39%40%40%40%IndiaPoland58%42%FranceAustraliaSwedenGermany57%56%56%55%55%54%54%43%44%44%45%45%46%46%NetherlandsChina(Mainland)Mexico6Description:Thedisplayeddataonsecondhandpurchasersshowsresultsofthe12months,followedbytheU.S.(60%)andFinland(60%).ReadmoreConsumerInsightsconductedin2023.AsofJune2023,UnitedKingdomtopstherankingwith61%ofrespondentsstatingthattheyhadboughtsecondhandarticlesinthepastNote(s):July2022toJune2023;1,649to10,012respondentspercountry;18-64yearsSource(s):ConsumerInsightsVolumeofclothingandtextilewasteinGermanyfrom2004to2021(in1,000tons)VolumeofclothingandtextilewasteinGermany2004-2021200180160140120187176.2168.5156.7155.2141.7139.5123.7112.7103.4100.299.4100.31009695.710080604020092.382.42004200520062007200820092010201120122013201420152016201720182019202020217Description:In2021,therewasover176,000tonsofclothingandtextilewasteinGermany.Thiswasadecreasecomparedtothepreviousyear,whenfigurespeakedat187,000tonsofwaste.

ReadmoreNote(s):Germany;2004to2021Source(s):StatistischesBundesamtExportvolumeofoldclothesandusedtextilesfromGermanyfrom2006to2022ExportvolumeofoldclothesandusedtextilesGermany2006-20226005004003002001000200620072008200920102011201220132014201520162017201820192020202120228Description:In2022,therearound463,000tonsofoldclothingandtextileswereexportedfromGermany.Thiswasadecreasecomparedtothepreviousyear.Figurespeakedin2015,whentherewerealmost536,000tonsexported.

ReadmoreNote(s):Germany;2004to2022Source(s):StatistischesBundesamtMostcommonsecond-handpurchasesbycategoryinGermanyasofJune2023Mostcommonsecond-handpurchasesbycategoryinGermany2023Shareofrespondents10%

15%0%5%20%25%30%35%40%45%ClothingBooks,movies,music&games(excludingdownloads)Bags&accessories23%15%14%14%ShoesConsumerelectronics(e.g.,TV,smartphones)Furniture&householdgoodsBags&luggage12%10%9%9%9%HouseholdappliancesToys&babyproductsAccessoriesDIY&gardenproducts8%7%Sports&outdoorproductsStationery&hobbysupplies7%7%9Description:Sustainabilitybecomesmoreandmoreimportantinourdayandage.Onepossibilitytobemoresustainablewhenitcomestoconsumption,istobuyproductspre-owned.GermanconsumersmostcommonlybuyClothingsecond-handfollowedbyBooks,movies,music&games(excludingdownloads),whiletheyareleastlikelytobuyPetproductssecond-hand.Theseresultsarebasedonourrepresentativeonlinesurveyconductedin2023among5,994respondentsinGermany.[...]

ReadmoreNote(s):Germany;July2022toJune2023;5994respondents;18-64yearsSource(s):ConsumerInsightsLeadingshoppingappsintheGooglePlayStoreinGermanyinSeptember2022,bynumberofdownloadsLeadingAndroidshoppingappsinGermany2022,bydownloadsNumberofdownloads150,000

200,000

250,000050,000100,000300,000350,000400,000450,000433,986500,000AmazonShoppingMeindm260,833243,694228,347204,703179,802160,207153,199143,745143,554Netto-AppeBayKleinanzeigenMarketplaceOTTO-ShoppingundMöbelPAYBACK-KarteundCouponsAliExpressLidlPlusKaufland-Shopping&OffersKlarna|Shopnow.Paylater.10/statistics/698701/leading-android-shopping-apps-in-germany-by-downloadsInSeptember2022,AmazonShoppingwastheleadingshoppingappintheGooglePlayStoreinGermanywithover434thousanddownloads.MeinDMrankedsecond,withroughly260.8thousanddownloadsontoGermanmobileAndroiddevices.

ReadmoreNote(s):Germany;September2022;basedondownloadstodevicesinGermany.Source(s):AirnowLeadingiPhoneshoppingappsintheAppleAppStoreinGermanyinSeptember2022,bynumberofdownloadsLeadingiPhoneshoppingappsinGermany2022,bydownloadsNumberofdownloads050,000100,000150,000200,000250,000MeindmeBayKleinanzeigen:MarktplatzVinted-SecondhandverkaufenKlarna|Shopnow.Paylater.PAYBACK-KarteundCouponsAmazon207,805120,419103,92990,24786,98786,934LidlPlus61,90458,47554,41653,655Zalandomode&fashiononlineKaufland:Einkaufen&AngeboteH&M-welovefashion11Description:InSeptember2022,MeindmrankedfirstamongthemostdownloadedshoppingappsamongiPhoneusersinGermany,withapproximately207.8thousanddownloads.eBayKleinanzeigenrankedsecondwithroughly120thousanddownloads,whileVintedrankedthirdwithalmost104thousanddownloadsintheexaminedperiod.ReadmoreNote(s):Germany;September2022;iPhoneappsonly,excludingiPadapps;basedondownloadsinGermany.Source(s):AirnowCHAPTER

02ConsumeropinionsAttitudestowardssecond-handapparelonlineshopsinGermanyin2022Opinionsonsecond-handapparelonlineshopsinGermany2022Shareofrespondents0%5%10%15%20%25%Sustainabilityisimportanttomewhenitcomestosecond-handapparelonlineshops22%Ingeneral,Idonotcareaboutsecond-handapparelonlineshops20%Iliketotryoutnewandinnovativesecond-handapparelonlineshopsIrelyonbrandsIknowandtrustwhenitcomestosecond-handapparelonlineshops19%19%Igetexcitedaboutsecond-handapparelonlineshopsIvaluealowpriceoverhighqualitywhenitcomestosecond-handapparelonlineshops16%15%14%13%Iamwellinformedwhenitcomestosecond-handapparelonlineshopsIliketotalkabouttopicsrelatingtosecond-handapparelonlineshopsIdonotwanttoimaginemylifewithoutsecond-handapparelonlineshopsSecond-handapparelonlineshopsarepartofmyday-to-daylifeNoneoftheabove11%11%22%13Description:In2022,around22perrcentofpeopleinGermanysaidthatsustainabilityisimportanttothemwhenitcomestosecond-handonlineapparelshops.19percentofrespondentsstatedthattheylikedtotryoutnewandinnovativesecond-handfashionshopsonline.ReadmoreNote(s):Germany;2022;6202respondents;18-64years;respondentswhoknowtheindividualbrandSource(s):ConsumerInsightsShareofconsumersopentopurchasingsecondhandfashioninselectedcountriesin2021Consumerswhowouldconsiderbuyingsecondhandfashioninselectedcountries2021Haveeverpurchasedsecondhand56%OpentopurchasingsecondhandNotopentopurchasingsecondhand70%60%50%40%30%20%10%0%66%53%52%34%32%32%22%16%13%12%12%FranceUnitedStatesUnitedKingdomGermany14Description:Accordingtothefindingsofarecentstudy,onlyaminorityofrespondentsinallofthesurveyedcountriessaidthattheywouldnotbeopentopurchasingsecondhandfashionin2021.Germanywasthecountrywiththehighestshareofrespondentswhodidn'twanttopurchasepre-wornclothing,andthelowestshareofconsumerswhohadalreadypurchasedsecondhandfashion.Frenchconsumerswerethemostfamiliarwithsecondhandclothing,witharoundtwo-thirdsofrespondents[...]

ReadmoreNote(s):France,Germany,UnitedKingdom,UnitedStates;May2021;5,958respondents;18yearsandolder;PercentageshavebeendemographicallybalancedtobenationallyrepresentativeSource(s):TheBusinessofFashionSecond-handapparelonlineshopsawarenessinGermany2022,bybrandAwarenessofsecond-handapparelonlineshopsGermany2022,bybrandShareofrespondents0%10%20%30%40%50%60%70%80%90%88%100%eBay-KleinanzeigeneBay94%94%ZalandoVinted64%momoxfashionMädchenflohmarktFARFETCH39%27%15%14%12%11%9%REBELLESellpyVestiaireCollectiveINLOVEAGAINIdon'tknowanyofthesebrands2%15Description:In2022,around94percentofpeopleinGermanywereawareofthesecond-handplatformeBay-Kleinanzeigen.88percentofpeoplewereawareoftheonlinefashionbrandZalando.

ReadmoreNote(s):Germany;2022;6202respondents;18-64years;respondentswhoknowtheindividualbrandSource(s):ConsumerInsightsSecond-handapparelonlineshopspopularityinGermany2022,bybrandPopularityofsecond-handapparelonlineshopsGermany2022,bybrandShareofrespondents0%10%20%30%40%50%60%70%eBay-KleinanzeigeneBay61%50%48%VintedZalando36%momoxfashionINLOVEAGAINMädchenflohmarktFARFETCH30%37%27%25%Sellpy22%22%REBELLEVestiaireCollectiveIdonotlikeanyofthesebrands21%14%16Description:In2022,whenitcametopopularityofsecond-handapparelonlineshopsinGermany,eBay-Kleinanzeigenwasleadingthewaywith61percentofrespondentsstatingthattheylikedthebrand.36percentofpeoplesaidtheylikedZalando.

ReadmoreNote(s):Germany;2022;6202respondents;18-64years;respondentswhoknowtheindividualbrandSource(s):ConsumerInsightsSecond-handapparelonlineshopsusageinGermany2022,bybrandUseofsecond-handapparelonlineshopsGermany2022,bybrand60%49%50%40%30%20%10%0%37%36%27%26%23%19%19%18%17%17%17%2%17Description:In2022,almost50percentofpeopleinGermanyhadusedeBay-Kleinanzeigeninthepast12months.36percentofpeoplehadusedVinted.ReadmoreNote(s):GermanySource(s):ConsumerInsightsSecond-handapparelonlineshopsloyaltyinGermany2022,bybrandLoyaltytosecond-handapparelonlineshopsGermany2022,bybrandShareofrespondents0%10%20%30%40%50%60%70%80%90%89%100%VintedeBay-Kleinanzeigen88%88%eBayZalando85%REBELLE76%74%momoxfashionFARFETCH70%67%INLOVEAGAIN60%MädchenflohmarktSellpyVestiaireCollective56%52%Other6%Ihavenotusedanysecond-handapparelonlineshops1%18Description:In2022,around89percentofpeopleinGermanywhohadusedtheonlinesecond-handstoreVintedsaidthattheywoulduseitagain.85percentofpeoplewoulduseZalandoagain.

ReadmoreNote(s):Germany;2022;6202respondents;18-64years;respondentswhoknowtheindividualbrandSource(s):ConsumerInsightsSecond-handapparelonlineshopsbuzzinGermany2022,bybrandBuzzaroundsecond-handapparelonlineshopsGermany2022,bybrandShareofrespondents0%5%10%15%20%25%30%35%34%40%45%44%50%eBay-KleinanzeigenVinted40%39%eBayZalandoINLOVEAGAIN28%momoxfashion21%20%VestiaireCollective15%17%18%MädchenflohmarktSellpyFARFETCHREBELLE14%28%Ihavenotnoticedanyofthesebrandsinthemedia,onsocialmedia,erorin…19Description:In2022,around44percentofpeopleinGermanyhadseenadvertisementsforeBay-Kleinanzeigenonsocialmedia.34percentofpeoplehadseenadvertisingforZalando.

ReadmoreNote(s):Germany;2022;6202respondents;18-64years;respondentswhoknowtheindividualbrandSource(s):ConsumerInsightsCHAPTER

03PopularityofrecommercebrandsRevenuegeneratedbyKleinanzeigenfrom3rdquarter2021to2ndquarter2023(inmillioneuros)Kleinanzeigenrevenue2021-2022Revenueinmillioneuros300102040506070Q32021Q42021Q12022Q22022Q32022Q42022Q12023Q22023485757535964646221Description:Inthesecondquarterof2023,Kleinanzeigen(formerlyeBayKleinanzeigen)generatedarevenueof64millioneuros.Inthesamequarterof2022,therevenuegeneratedbythecompanystoodat57millioneuros.

ReadmoreNote(s):Germany;Q32021toQ22023Source(s):AdevintaASAeBay-Kleinanzeigenbrandawareness,usage,popularity,loyalty,andbuzzamongsecond-handapparelonlineshopusersinGermanyin2022eBay-KleinanzeigenbrandprofileinGermany2022100%90%80%70%60%50%40%30%20%10%0%95%69%64%56%51%eBay-Kleinanzeigenawareness

eBay-Kleinanzeigenpopularity

eBay-KleinanzeigenusageeBay-KleinanzeigenloyaltyeBay-Kleinanzeigenbuzz22Description:HowhighisthebrandawarenessofeBay-KleinanzeigeninGermany?ReadmoreNote(s):Germany;16June2022to19July2022;897respondents;18-64years;respondentswhousesecond-handapparelonlineshopsSource(s):ConsumerInsightsNumberofdownloadsofeBayKleinanzeigenfromtheGooglePlayStoreinGermanyfromJanuary2016toDecember2021(in1,000s)NumberofeBayKleinanzeigenGooglePlaydownloadsGermany2016-20219008007006005004003002001000Jan

MarMay

Jul

Sep

Nov

Jan

MarMay

Jul

Sep

Nov

Jan

MarMay

Jul

Sep

Nov

Jan

MarMay

Jul

Sep

Nov

Jan

Mar

Mai

Jul

Sep

Nov

Jan

MarMay

Jul

Sep

Nov'16

'16

'16

'16

'16

'16

'17

'17

'17

'17

'17

'17

'18

'18

'18

'18

'18

'18

'19

'19

'19

'19

'19

'19

'20

'20

'20

'20

'20

'20

'21

'21

'21

'21

'21

'2123Description:InDecember2021,eBayKleinanzeigenwasdownloadedover182,000timesfromtheGooglePlayStoreinGermany.Thiswasadecreasecomparedtothesamemonthayearbeforeatalmost263,000downloads.eBayKleinanzeigenspecializesinsellingitemsthroughonlineclassifieds.ReadmoreNote(s):Germany;January2016toDecember2021Source(s):AirnowNumberofmonthlyactiveusersofeBayKleinanzeigenviatheAndroidappinGermanyfromJanuary2017toDecember2021(in1,000s)MonthlyactiveusersofeBayKleinanzeigenviatheAndroidappinGermany2017-20212,1001,9001,7001,5001,3001,100900700500Jan

Mar

May

Jul

Sep

Nov

Jan

Mar

May

Jul

Sep

Nov

Jan

Mar

Mai

Jul

Sep

Nov

Jan

Mar

May

Jul

Sep

Nov

Jan

Mar

Mai

Jul

Sep

Nov'17

'17

'17

'17

'17

'17

'18

'18

'18

'18

'18

'18

'19

'19

'19

'19

'19

'19

'20

'20

'20

'20

'20

'20

'21

'21

'21

'21

'21

'2124Description:InDecember2021,GermanonlineclassifiedsplatformeBayKleinanzeigenrecordedalmost679.8thousandmonthlyactiveappusersthathaddownloadedtheappviatheGooglePlayStore.Thiswasadecreasecomparedtothemonthbefore.

ReadmoreNote(s):Germany;January2017toDecember2021;AppdownloadviaGooglePlayStoreSource(s):Airnowmomoxfashionbrandawareness,usage,popularity,loyalty,andbuzzamongsecond-handapparelonlineshopusersinGermanyin2022momoxfashionbrandprofileinGermany202245%45%40%35%30%25%20%15%10%5%14%10%10%7%0%momoxfashionawarenessmomoxfashionpopularitymomoxfashionusagemomoxfashionloyaltymomoxfashionbuzz25Description:HowhighisthebrandawarenessofmomoxfashioninGermany?ReadmoreNote(s):Germany;16June2022to19July2022;897respondents;18-64years;respondentswhousesecond-handapparelonlineshopsSource(s):ConsumerInsightsRevenueofMomoxfrom2009to2022(inmillioneuros)RevenueofMomox2009-20224003503353373123002502502001501005020015012080.170.158.34023100200920102011201220132014201520162018201920202021202226Description:In2022,Momoxgeneratedrevenuesof337millioneuros.Thiswasanincreasecomparedto335millioneurosin2021.MomoxisaGermanrecommercewebsiteforsecond-handbooksandmedia.

ReadmoreNote(s):Worldwide;2009to2022Source(s):MomoxGrossadvertisingexpenditureofMomoxGmbHinGermanyfrom2016to2021(in1,000euros)GrossadvertisingexpenditureofMomoxGmbHinGermany2016-2021TVRadioOOH/Cinema¹OOHDigitalCinemaCommercials²Print35,00030,00025,00020,00015,00010,0005,000020162017201820192020202127Description:In2021,Germany'sleadingrecommerceplatformMomoxGmbHspentaround29.46millioneurosonTVadvertising,anincreasecomparedtotheyearbefore.FiguresarebasedonNielsenMediaResearch.

ReadmoreNote(s):Germany;NielsenWerbestatistik2021Source(s):NielsenRevenueofrebuyfrom2012to2021(inmillioneuros)Revenueofrebuy2012-2021200180181.5158.63160139.56138.5714012010080109.6888.369.65201556.85201455.3120136040.540200201220162017201820192020202128/statistics/1311926/rebuy-revenueIn2021,rebuyrecordedrevenuesof181.5millioneuros.Thiswasasubstantialincreasecomparedtotheyearbefore.RebuyisaGermanrecommercewebsiteforsellingandbuyingsecond-handbooks,mediaandselectedconsumerelectronics.

ReadmoreNote(s):Germany;2012to2021Source(s):reBuyreCommerceVintedbrandawareness,usage,popularity,loyalty,andbuzzamongsecond-handapparelonlineshopusersinGermanyin2022VintedbrandprofileinGermany202269%70%60%50%40%30%20%10%0%38%32%29%28%VintedawarenessVintedpopularityVintedusageVintedloyaltyVintedbuzz29Description:HowhighisthebrandawarenessofVintedinGermany?ReadmoreNote(s):Germany;16June2022to19July2022;897respondents;18-64years;respondentswhousesecond-handapparelonlineshopsSource(s):

ConsumerInsightsCHAPTER

04RecommercewebsitevisitsNumberofuniqueusersofeBayKleinanzeigenfromMarchtoMarch2023(inmillions)NumberofuniqueusersofeBayKleinanzeigen20234037.1637.3237.1136.8236.8536.7136.4636.5936.2535.9335.8635.8934.2135302520151050Mar'22Apr'22May'22Jun'22Jul'22Aug'22Sep'22Oct'22Nov'22Dec'22Jan'23Feb'23Mär'2331Description:InMarch2023,37.11millionuniqueusersvisitedtheGermanonlineclassifiedsplatformeBayKleinanzeigen.ThiswasanincreasecomparedtoMarch2022at36.82millionuniqueusersandanincreasecomparedtothepreviousmonth.

ReadmoreNote(s):Germany;March2022

toMarch2023;agofdailydigitalfact,April20,2023;usersofdesktopand/ormobileoffersinthelast3monthsSource(s):ag.maNumberofmonthlyvisitstoebay-kleinanzeigen.defromMarch2019toMay2023(inmillions)Numberofmonthlyvisitstoebay-kleinanzeigen.de2019-202320018016014012010080604020032Description:InMay2023,eBayKleinanzeigenrecorded146.5millionvisits.Thiswasadecreasecomparedtothesamemonthofthepreviousyear.eBayKleinanzeigenisGermany'sleadingonlineclassifiedsplatform.

ReadmoreNote(s):Worldwide;March2019toMay2023;DesktopandmobileinternetSource(s):SimilarWebNumberofmonthlyvisitstovinted.defromFebruary2021toMay2023(inmillions)Numberofmonthlyvisitstovinted.defromFebruary2021toMay202314.513.512.513.811.510.710.5

10.510.310.110.59.58.57.56.55.5109.89.79.59.49.39.29.29.19.19.0598.958.98.68.58.48.37.97.77.56.5Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Jan

Feb

Mar

Apr

May'21

'21

'21

'21

'21

'21

'21

'21

'21

'21

'21

'22

'22

'22

'22

'22

'22

'22

'22

'22

'22

'22

'22

'23

'23

'23

'23

'2333Description:InMay2023,vinted.derecordedaround10.1millionvisits.Thiswasanincreasecomparedtothepreviousseveralmonths.Vintedisanonlinemarketplaceforsellingandbuyingsecond-handclothingandaccessories.

ReadmoreNote(s):Worldwide;February2021toMay2023Source(s):SimilarWebNumberofmonthlyvisitstofromFebruary2021toMay2023(inmillions)NumberofmonthlyvisitstofromFebruary2021toMay20233.53.03.12.82.72.62.6

2.62.552.42.42.42.52.01.51.02.3

2.32.32.22.12.0521.9

1.91.91.91.91.851.81.81.71.6Feb

Mar

Apr

May

Jun

Jul'21

Aug

Sep

Oct

Nov

Dec

Jan

Feb

Mar

Apr

May

Jun

Jul'22

Aug

Sep

Oct

Nov

Dec

Jan

Mar

Apr

May'21

'21

'21

'21

'21

'21

'21

'21

'21

'21

'22

'22

'22

'22

'22

'22

'22

'22

'22

'22

'22

'23

'23

'23

'2334Description:InMay2023,recorded1.9millionvisits.Thiswasaslightdecreasefromthepreviousmonth.MomoxFashionisaGermanonlineshopforsecond-handapparel.

ReadmoreNote(s):Worldwide;February2021toMay2023Source(s):SimilarWebNumberofmonthlyvisitstomomox.defromFebruary2021toMay2023(inmillions)Numberofmonthlyvisitstomomox.defromFebruary2021toMay20231.51.41.41.31.3

1.31.251.31.21.11.00.91.21.21.1

1.11.11.11.11.1

1.1

1.1

1.1

1.11.11.051.051110.990.980.980.93Feb

Mar

Apr

May

Jun

Jul'21

Aug

Sep

Oct

Nov

Dec

Jan

Feb

Mar

Apr

May

Jun

Jul'22

Aug

Sep

Oct

Nov

Dec

Jan

Mar

Apr

May'21

'21

'21

'21

'21

'21

'21

'21

'21

'21

'22

'22

'22

'22

'22

'22

'22

'22

'22

'22

'22

'23

'23

'23

'2335Description:InMay2023,momox.derecorded1.1millionvisits.Thiswasaslightincreasecomparedtothepreviousmonth.MomoxisaGermanrecommercewebsiteforsecond-handbooksandmedia.Itwasfoundedin2006.

ReadmoreNote(s):Worldwide;February2021toMay2023Source(s):SimilarWebNumberofmonthlyvisitstoquoka.defromMay2021toMay2023(inmillions)Numberofmonthlyvisitstoquoka.defromMay2021toMay202313.012.011.010.09.012.711.911.911.611.311.3111110.810.510.39.99.89.89.6

9.69.3998.68.287.9

7.98.07.67.0May

Jun

Jul'21

Aug

Sep

Oct

Nov

Dec

Jan

Feb

Mar

Apr

May

Jun

Jul'22

Aug

Sep

Oct

Nov

Dec

Jan

Feb

Mar

Apr

May'21

'21

'21

'21

'21

'21

'21

'22

'22

'22

'22

'22

'22

'22

'22

'22

'22

'22

'23

'23

'23

'23

'2336Description:InMay2023,quoka.derecordedovweeightmillionvisits.Thiswasanincreasecomparedtothepreviousmonths.QuokaisaGermanonlineclassifiedsplatform.

ReadmoreNote(s):Worldwide;May2021toMay2023Source(s):SimilarWebNumberofmonthlyvisitstomedimops.defromFebruary2021toMay2023(inmillions)Numberofmonthlyvisitstomedimops.defromFebruary2021toMay20238.58.07.587.176.87.06.76.56.456.56.05.55.04.54.06.256.256.16.165.9

5.95.9

5.95.95.75.75.7

5.75.75.65.25.154.8Feb

Mar

Apr

May

Jun

Jul'21

Aug

Sep

Oct

Nov

Dec

Jan

Feb

Mar

Apr

May

Jun

Jul'22

Aug

Sep

Oct

Nov

Dec

Jan

Mar

Apr

May'21

'21

'21

'21

'21

'21

'21

'21

'21

'21

'22

'22

'22

'22

'22

'22

'22

'22

'22

'22

'22

'23

'23

'23

'2337Description:InMay2023,medimops.derecorded5.7millionvisits.Thiswasadecreasecomparedtothepreviousmonth.MedimopsisaGermanonlineshopforsecond-handbooks,DVDs,vinylandvideogames.

ReadmoreNote(s):Worldwide;February2021toMay2023Source(s):SimilarWebNumberofmonthlyvisitstorebuy.defromFebruary2021toMay2023(inmillions)Numberofmonthlyvisitstorebuy.defromFebruary2021toMay20234.54.14.143.93.94.03.83.753.73.73.73.653.653.53.43.43.43.53.02.52.03.353.33.33.3

3.33.33.23.13.12.6

2.6Feb

Mar

Apr

May

Jun

Jul'21

Aug

Sep

Oct

Nov

Dec

Jan

Feb

Mar

Apr

May

Jun

Jul'22

Aug

Sep

Oct

Nov

Dec

Jan

Mar

Apr

May'21

'21

'21

'21

'21

'21

'21

'21

'21

'21

'22

'22

'22

'22

'22

'22

'22

'22

'22

'22

'22

'23

'23

'23

'2338Description:InMay2023,rebuy.derecorded2.6millionvisits.Thiswasunchangedcomparedtothepreviousmonth.RebuyisaGermanrecommercewebsiteforsellingandbuyingsecond-handbooks,mediaandselectedconsumerelectronics.

ReadmoreNote(s):Worldwide;February2021toMay2023Source(s):SimilarWebNumberofvisitstohood.defromFebruary2021toMay2023(inmillions)Numberofvisitstohood.defromFebruary2021toMay20233.43.33.253.23.02.82.62.42.22.0333332.92.92.82.82.82.752.72.72.72.72.72.652.62.62.62.62.552.52.452.32.2Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Jan

Feb

Mar

Apr

May'21

'21

'21

'21

'21

'21

'21

'21

'21

'21

'21

'22

'22

'22

'22

'22

'22

'22

'22

'22

'22

'22

'22

'23

'23

'23

'23

'2339Description:InMay2023,hood.derecordedaroundthreemillionvisits.Thiswasanincreasecomparedtothepreviousmonth.Hood.deisaGermanonlinemarketplaceforbuyingandsellingitemsinabroadrangeofcategories.

ReadmoreNote(s):Worldwide;February2021toMay2023Source(s):SimilarWebCHAPTER

05Onlinemarketforsecond-handclothingReasonsforshoppingforsecond-handclothinginGermanyin2021Reasonsforshoppingforsecond-handclothinginGermany2021Shareofrespondents0%10%20%30%40%50%60%70%80%90%87%100%Second-handshoppingisgoodfortheenvironmentSecond-handclothingischeaperthannewclothingFindingitemsthatarejustnotavailableinshopsanymoreSecond-handistrendy83%49%7%Coincidence,therewasnospecificreason3%Becausemyfriends/familybuysecond-handcloth