2024年社交媒体顶级美容品牌

TopBeautyBrandsonSocialWestudiedtopbeautybrandsfromacrossthecountrytocreatetheultimateguidetosuccessfulbeautymarketingstrategiesonInstagram,Readonforthefullrankingsandeverythingthatmadetopbeautybrandstickforthe#inspoyouneedtojumpstartyourbrand’ssocialthisyear.Readthefullreportonline»WhatDidWeAnalyze?NOVNOVY211K629MTop10BeautyBrandsonSocialMediaTheTop10Announcingthebestandthebrightestbeautybrandsonsocialthisyear.Fromfamousfounderstogiveawaystocleanbeautyandbeyond,we’lldigintothetoptrendseverybeautybrandcanusetoincreaseengagementonInstagram,TikTok,#2#3##2#3#4#5#1#7#8##7#8#9#10#6#1RareBeauty#1o#1f#1J#2Withfirst-placefinishesonInstagram,TikTok,andFacebook(nottomentionthebeproudofthisyear.SelenaGomez’smakeupbranddominatedacrosssocialonceagainbyeffectivelyblurringproductandinfluencermarketingthatcenteredtheThebrand’stoppostsacrfromreigningchampHudaBeautythisyearwithmorethan65Mengagementsandanengagementrate5xtheaverage.#2#2回#7o#2f#10J#5FentyBeautygrabbedthesilverovermanagedtoptenfinishesacrossallchannelswithafunmixofcolorfulproductshotsand,ofcourse,tonsofsnapsoffounderRihanna.Thebrandearned20x(!)theengagementtotaloftheaveragebeautybrandonseriouslyfunandengagingcontent,asdidmakeuptutorialsandturningeverything#3SoldeJaneiro回#3o#3f#2J#90Twitterovertheyearstofocusmoreonstrategyreallypaidoffthisyearwithpodiumfinishesonallthreechannels.Withmorethan3xtheaveragebeautyskincarebrandisdoingitright.Newproducts(andparticularlynewwithfollowersjumpingintothecommentstoaskwhenthenextnewthingswillbeavailableorwheretheycanget‘em.#4RecipeRecipe#5f#5f#9J#26GlowRecipestandsoutinthecrowdedbeautyverticalbymakingtheirproductmediapoststhisyearwerefilledwithglossyshotsoffoodandmakeup.Withtop-tenfinishesonInstagram,TikTok,Facebook,theirshtickisclearlyworking.Thebrandfocusedmoreonbehind-the-scenesproductcontentonTikTokthisyear,andpostsshowinghowtheWatermelonPore-TightTonerortheWatermelonDewDropsaremadedrewhundredsofthousandsofengagementsandmillionsofviews.#5#5回#2o#6f#61J#3justliketheydoeveryyeartograb5thplaceoverall.ThebrandalsomTwitter,risingfrom57thlastyearto3rdthiscontentmeanstheylagbehindtheircompetitorsonthatchannel.interestinherbrand’sidentityonsocial,andthat’sneverbeenmoretruethanthisyearwhenpostinginsupportofGaza.Nearlyallofthemostengagingpostsonchannelsarecallstoaction,remindingus#6e.l.f.Cosmetics#6f#16c#9f#16c#9J#15Drugstoremakeupbrande.l.f.Cosmeticsbrokeintoourbeautytoptenthisyearthankstoproduct-focusedcontentandwaystridesonallfourchannelsthisyeartofinish6thoverall.Instagram,whichgeneratedmillionsofengagementsforthebrand,especiallyaroundtheholidays.dupingaparticularlyexpensivemakeupproductforless,whichalsogotfanstalking.#4o#8#4o#8f#51J#30thetop10onInstagramandTikTokbutlaggedbehindtheircompetitorsonTwitterremindingusyoudon’thavetobestrongoneverychanneltodominateyourpostedfarlessfrequentlythantheiraveragecompetitorsonmostchannels.performedwellconsistently,asdidposts#8#15#15f#21J#32Glossierf#25#23J#Glossierf#25#23J#9Glossierdroppedfrom8thto9thinourrankingsthisyearthankstopullingbackonFacebook,buttheskincareandmakeupbrandisstillcomfortablyinourtoptenthankstonoteworthyengagementonInstagramandTwitter.ofthebrand’stoppostsbyengagementwereabouttheirnewManhattanstoreandtheirexcitedforyearsaboutnewplacestofindtheircultfavelipbalmsandotherproducts.#10#10#19o#13f#19J#17High-endmakeupbrandCharlotteTilburybrokeintoouroveralltop10withoutasingleindividualtop10finish,remindingusconsistentexcellencecanpayoffjustasmuchasstandingoutononechannelinparticular.Thebrandgrabbedaseriouslyimpressivenumberofengagements,with5xtheInstagramengagementsand10xthebrand.CelebsandcollabswonthedayonsocialforCharlotteTilburythisyear,withrecognizableGlamzillahelpingboostbrandrecognition.FullRankingsofTopBeautyBrandsonSocialMediaΨ回Ψ回fJ4292420207190ColorWow29403654ColourPop294362022414340Ψ回fJ111122725333290485926526369748308621329523259CharlotteTilburyΨ回Ψ回fJ3135407132374433ghdNorthAmerica4734goop2892352736383749343890222239397240493873Ψ回fJ21312782242792326272124443131382526262820272739728372920322830PatternBeauty4035Ψ回Ψ回fJ51Benefit4652LauraMercier45385347542555344856469321572058HourglassCosmetics77395974416032904Ψ回fJ413333364278264443TarteCosmetics793370447445Nopalera463547Sulwhasoo2373748Clinique4792493350Bloomeffects2975Ψ回Ψ回fJ7172417673Beautycounter2174EminenceOrganicSkincare2475ThriveCausemetics407434767277Milani973178247980DrunkElephant93243Ψ回fJ614742627229639744957464706597691667176673068257669Supergoop43797070Ψ回Ψ回fJ91777692309394Ceremonia99789534396984597Thayers37984699StriVectin4794100Matrix75Ψ回fJ81CiateLondon252482wetnwildbeauty4783BobbiBrownCosmetics959684Naturopathica21278592867637958788ElizabethArden73428993757790BriogeoHairΨ回Ψ回fJ111971129611311446115116117957811836119120HerbivoreBotanicals94Ψ回fJ101Drybar79102ThirteenLune9495103Youthforia10448105Neutrogena701067375107781084299109Blissworld98110