商务英语案例分析智慧树知到期末考试答案章节答案2024年华南理工大学

商务英语案例分析智慧树知到期末考试答案+章节答案2024年华南理工大学Aproductisanitemsolidandhasmaterialexistence.

答案:错Headhunters’commissionistypically20-30%ofthecandidate’sbasesalary.

答案:对Thepurposeofdevisingcompetitivestrategyistoidentifyauniquepositioninthemarketforacompany.

答案:错Toraisecustomerinterests,thestartingpointistodefinethekeyfeatureofaproduct.

答案:错Maslow’shierarchyiswell-supportedbysufficientevidenceandwidelyacceptedwithoutdoubt.

答案:错Iftheproductbeingsoldbytheexistingcompanyorcompaniesishighlydifferentiatedorenjoysstrongbrandloyalty,thenthiscanactasalowbarriertoentry.

答案:错Weaknessesarethethingsthatneedtobefixedoravoidedinordertoachievesuccess.

答案:错Costfocusisanapproachtocompetitiveadvantageinwhichacompanyattemptstooutperformitsrivalsbyofferingaproductthatisperceivedbyconsumerstobesuperiortothatofcompetitorseventhoughitspriceishigher.

答案:错SuccessfulSCMemphasizesachangefrommanagingindividualfunctionstointegratingbusinessactivitiesinprocesses.

答案:对AccordingtoMaslow’stheory,ayoungcollegegraduatebeginningtheircareerwillbeveryconcernedwithphysiologicalneeds.

答案:对Headhuntersoftenspecializeinaparticulartypeoftalent.

答案:对Marks&Spencer(M&S),aBritishretailer,hasawiderangeofproductsandmanydifferentlines.ForyearsM&Srefusedtoconsiderfoodandtodayhasover400SimplyFoodstoresacrosstheUK.Whilstnotamajorsupermarket,M&SSimplyFoodhasafollowing,whichdemonstrateshighgrowthandlowmarketshare.ThismeansM&SSimplyFoodisaDog.

答案:对Acer,themulti-techcompany,ownsthebrandnamewhichincludeprojectors,PCs,servers,tabletsandetc.ThenotebookofAcerisaverycommonproductinthemarket.Accordingtoannualfinancialreport,thisproductisabletoearnthe60%oftotalrevenue.Themarketdemandfortheproductisveryhigh.Therefore,thenotebookofAceris______________.

答案:CashcowsAnimpressiveresumeshouldlist________,ratherthanjustresponsibilities.

答案:achievements_______canletconsumerstryouttheproduct.

答案:DemonstrationsAcompanyusingdifferentiationstrategycouldfocusonthefollowingfeaturesEXCEPT____.

答案:teamworkspiritWhenadoptingthestrategyofdifferentiation,firmmaintains_____featuresofitsproductsinthemarketthuscreatingadifferentiatingfactor.

答案:uniqueAccordingtoMaslow’smotivationtheory,whichoneofthefollowingstatementsis对?

答案:Self-actualizationneedsareoftenmeasuredbytheextentofsuccessandchallengeatwork.Tomakesurethataproductcanbewidelyavailablewhilemanagingcost,companiesusuallyuse_____tosellhouseholdappliances.

答案:selectivedistributionWhichofthefollowingdescriptionsisNOT对toZara?

答案:Zarahiresmanyothercompaniestoproducepartsofproducts.Manyworkplaceconflictsarebesthandledby________.Thosewhoareinvolvedinthedecisionmustreachanagreementonthedecision.However,itdoesnothavethewin-winelement.

答案:compromisingEsteemneedsareegoneedsor________needsthatdevelopaconcernwithgettingrecognition,importance,andrespectfromothers.

答案:status_______areoftenusedtocreateanatmosphereof“urgency”forbuying.

答案:Limited-timeoffersInapplyingtheMatrix,______________isaquietimportantstepbecausethiswillinfluencethecalculationsofrelativemarketshareandmarketgrowthrate.Asaconsequence,thecompanymaygeneratedifferentoutcomesontheBCGmatrix.

答案:definingthemarketTheHubSpotIdeasForumoperatesasanopenforumwherecustomerscanproposenewideasforHubSpotproducts.Userscanupvoteeachother'sideasaswellascommentonthemtofurtheremphasizeapoint.HubSpot'sdeveloperscloselymonitorthisforumtodiscovernewideasforproductdevelopment.Iftheyfindanideatheylike,theycanmarktheposttoletthecommunityknowthatthefeatureisbeingconsidered.Inthisreal-lifesituation,the_________strategyactuallyisadopted.

答案:collaboratingSubordinateevaluationsoftheirsupervisorsareoftenperceivedasmoreaccuratethantypicalmanagerassessmentsofsupervisorperformance.Whichofthefollowingisthepossiblereason?

答案:Becauseemployeesaremoreinvolvedindailyinteractionwiththeirsupervisorthanisthesupervisor'smanager.Thesituationoccursregularlythatcustomerswillcallsupportlinesclaimingatechnicalproductoritsfeatureisbrokenandsupportingstaffwillfindthatthecustomersimplywasn'tusingthetoolcorrectly.Arepresentativewillaskcustomersiftheytriedfollowingtherecommendedtroubleshootingstepsandcustomers,thinkingtherepresentativeisbeingredundant,willsaytheyhave.However,whentheyactuallygothroughthestepswiththerepresentative,theyrealizethemistakestheyhadbeenmakingallalong.So,customerswillrealizetheirerrorsplayalargerole.Inthissituation,therepresentativeactuallyadoptsthe___________strategytodealwithcustomers’complaints.

答案:avoidingBYDhaditslogoontheteamoutfitoftheesportteameStarProthatitsponsored.Thisisawayto（）ofconsumers.

答案:raiseattention_______segmentationisaboutacustomer’sbeliefs,values,personality,andlifestyle.

答案:PsychographicAtthebottomofMaslow’shierarchyarethe_______needs.

答案:physiologicalThefollowingstatementisanexampleofselfappraisal,“Itryandmaintaingreatclientrelationsthrougheffectivecommunicationtechniqueswhichisoneofmycorestrengthsaswell.”Whichqualitydoesitaddress?

答案:Communication.Innegotiation,______maymanifestaswithdrawingorbackingdownwhenconfronted,changingthesubjectorsidesteppingtheissue,pretendinglikesomethingisn'tbotheringyouorthatthereisn'treallyaproblem,orphysicallyremovingyourselffromthesituationbywalkingaway.

答案:avoidanceTheessayapproachmeansthattheappraiserpreparesawrittenstatementaboutthepersonbeingappraised.

答案:对Comparedwithin-housemanufacturing,outsourcingismorepracticedbyZARAforitsadvantagesofcuttingdownonlogisticscostsandimprovingoverallmanagementflexibility.

答案:错Questionmarkseithercanmovetobecashcowsorwillbecomedogs.ThemajorproblemassociatedwithhavingQuestionmarksismarketattractiveness.

答案:错CompetitiveStrategycanbedefinedasthefirm’slongtermactionplanthatformulatedbyconsideringseveralexternalfactors,thathelpsthecompanytoachievecompetitiveadvantage,increasetheshareinthemarketandoverpowerrivals.

答案:对Whenoneormoreofthepartiesinanegotiationismakinginitialdemandsthataretoogreattoconsider,itisbettertocompromise.

答案:错Warrantyisoneoftheactualbenefitsofaproduct.

答案:错Whenthereisanimportantissuethatneedstobeaddressedinatimelymanner,itisbettertouseaccommodate.

答案:错TheS-T-Pprocessistheprocessofselectingwhichgroupofcustomerswillbethefocusofacompany’smarketingefforts.

答案:错Theuniquefeatureofleanmanufacturingisproductioninsmalllot,whichcontributestothesenseofexclusivity.

答案:对Johnson&JohnsonCompanyisconsideredasoneofthebroadandmostcomprehensivemanufacturersofthehealthcareservicesandproductsforcustomermedicalandpharmaceuticalmarket.Babyandbeautyproductscapturethelargeportionofmarketshareanddonotrequireheavyinvestmentinpromotingtheproductorfinanceforthecapacityexpansion,becauseofthestablemarketconditions.Theseitemsenjoytheeconomiesofscalewithhighprofitmargins.Thus,babyandbeautyproductsaretheStarsforJohnson&Johnson.

答案:错Leanmanufacturingisasystematicmethodofminimizingwastewithinamanufacturingsystematthepriceofincreasingcostsandreducingproductivity.

答案:错Costleadershipisanapproachthatabusinesstakestodevelopauniqueproductorservicethatcustomerswillfindbetterthanorinanotherwaydistinctivefromproductsorservicesofferedbycompetitors.

答案:错Selfappraisal,superiorappraisal,subordinateappraisalandcustomerappraisalarethemostimportantcomponentsinthe360-degreeperformanceappraisal.

答案:错TheBCGmatrixhasbeenusedtohelpcompaniesgaininsightsonwhatproductsbesthelpthemcapitalizeonmarketsharegrowthopportunities.

答案:对InApple’sproductportfolio,themarketoftheiPodisn’tgrowingaspeopletendtousetheirphonestolistentomusicandpodcaststhesedays.Thischangeinconsumerbehaviorresultsinashrinkingmarketshare.Thus,doesn’tmakesensetoinvestintotheiPod.ThismeanstheiPodisaQuestionMark.

答案:错SWOTanalysisisastrategicplanningmethodusedtoevaluatetheStrengths,Weaknesses,Opportunities,andThreatsinvolvedinaprojectorina________venture.

答案:businessAmazon’spresenceinChina’sannualSingles’Daysaleswashardlynoticeable.Thisshowedthatthecompanywasinactiveintermsofthe_______elementinthe4Ps.

答案:promotionInacellularmanufacturingapproach,equipmentandworkstationsarearrangedinclosedistance,oftenina________layout,tofacilitateproduction.

答案:U-shapedAWeChatMomentsadispushedtoparticulargroupsofpeople.Thisreflectsthatthesepeopleare_______.

答案:targetedAfteranalyzingthecompanies’business,itisconstructivetooffersomeappropriatestrategies:___________isappropriatefortheQuestionMarkstransformingtotheStars.Theproductmarketshareshouldbeaddedtoconsolidateitscompetitivepower.

答案:“Build”strategyStrengthsareinternal________factorsthatcontributetothesuccessofacompany.

答案:positiveThesituationoccursregularlythatwhenyouhaveorderedalate-nightpizzaitisdisappointedthatthetoppingswerewrong.Eventhoughyou'rerightfullyfrustrated,you'reprobablynotgrabbingyourkeysanddrivingstraightforthestore.Instead,mostcustomerswillcallthebusinesstoreporttheissue.Ifit'sbeforeclosinghours,therestaurantwillsendacomplimentarypizza.But,ifit'safter-hours,thestorewilldirectlyapologizeandofferstorecreditforafuturepurchase.Inthissituation,therestaurantactuallydependsonthe___________strategytosolvethisconflictandcomfortboththecustomersanditsownstuff.

答案:compromisingHenrysuccessfullylandedajobasamarketingmanagerinIBMwiththehelpofaheadhunter.Hisannualsalaryis100,000RMB.SohowmuchshouldIBMpayfortheheadhunter?

答案:20,000RMBBurgerKingfacesthestrongforceofbuyer________,asitcompetesdirectlyagainstwell-recognizedfirmslikeWendy’s,KFC,andMcDonald’s.

答案:bargainingTheS-T-Pprocessisathree-stepmarketingmodelthathelpsidentifyacompany’smost_______typeofcustomerandthendevelopstrategiesformarketingitsproductdirectlytothatgroup.

答案:valuableTheapproachofpositioningby_______suggeststhattheproductistheidealsolutionforthetypeofpersonandmayevencontributetotheirsocialself-identity.

答案:userOpportunitiesreferto________factorsthatmightinfluenceorcontributetothesuccessfuloutcomeofabusinessproject.

答案:environmentalZARAbelievesthat________isthekeytoenhancethespeedandtheaccuracyoftheoperations.

答案:automationCompanyactivitieslikecompetitions,mentoring,brainstormingsessions,after-workget-togethersandevenofficedinnerscanhelptodevelopemployees’senseof________.

答案:loveandbelongingWhichofthefollowingcanberegardedasathreatforApple?

答案:Androidenablesmultipleglobalandregionalappstores.Supposethatadissatisfactioncustomerwalksintoyourstoreandbeginsinsultingothercustomers,unprovoked.Thecustomerevenmakesoffensivecommentsandactivelytriestoemotionallyorevenphysicallyharmothercustomers.Thiscustomerisnotonlycausingadistractiontoyourbusinessbutiscreatinganatmospherethatmakesothercustomersfeelthreatened.Nomatterhowmuchmoneythiscustomerspendsatyourbusiness,itwillalwaysbeworthconfrontingthembecauseitshowsothercustomersthatyouvaluetheirbusinessjustasmuch.Inthissituation,thestoremanagerwillusethe________strategytodealwiththistroublesomecustomer.

答案:competingAmazonChinausedtocontrolmuchofitsowninventoryandbuilditsowndeliveryinfrastructure,whichmadeithardforittobringdownthepriceofitsproducts.Thisisaprobleminthe_______element.

答案:placeStarbucksallowsitscustomerstobuildtheirowncoffeerecipe.Thisisoneofthe_______ofitsproducts.

答案:actualbenefits__________isawin-winapproachtobusinessnegotiation.Itisbasedonthebeliefthatitreallyispossibletocomeupwithasolutionthatwillsatisfytheconcernsandmeettheneedsofeveryoneinvolved.

答案:CollaborationWhichofthefollowingmayaffectthestrengthsofNestle?

答案:Nestleissellingabranchcompanyforabout$3billion.TheBostonConsultinggroup’smatrix(BCGmatrix)isdesignedtohelpwithlong-termstrategicplanning,tohelpabusinessconsidergrowthopportunitiesbyreviewingits___________todecidewheretoinvest,todiscontinueordevelopproducts.

答案:portfolioofproductsMarketsegmentationmeanscategorizingconsumersintosimilarsets,whereeachgroupconsistsofconsumerswhoaresimilartoeachotherinsomeway.Eachofthesegroupsofconsumersisreferredtoasamarket_______.

答案:segmentWhenusingthe4Psmodel,marketersneedtobearinmindthatcustomersshouldbethe_______pointofmarketingactivities.

答案:focal________isanoutside-instrategictooldesignedtogiveaglobaloverview,ratherthanadetailedbusinessanalysistechnique.Ithelpsdetermineanindustrystructureandthelevelofcompetitioninthatindustry.

答案:Porter’sFiveForcesModelGeelyAutoGrouphasinvestedindevelopingmethanolvehiclesforlongtime.Afteryearsofresearch,Geelyhasdevelopedfourmethanolengines,14methanolmodelsandhavereceivednearly100patents.Accordingtotheabovedescription,whatcompetitivestrategyhasbeenfocusedon?（）

答案:DifferentiationURisafastfashioncompanyheadquarteredinGuangzhou.Ittargetsitsproductsmainlyatfashionfollowerswhopursueconstantchangesinstylesanddesign.Thisselectedsegmentofthemarketisbasedonthe（）approachofsegmentation.

答案:psychographicTogivecustomershands-onexperiencewithaproductsuchasyogurt,marketerscan_______.

答案:invitecustomerstotryouttheproductintheshoppingmallOneofthebenefitsoftime-basedstrategyis________.

答案:reducingcostsandincreasingprofitsAgoodwaytothinkabouttheS-T-Pprocessisthatitisananalyticalapproachthathelpsthefirmmakeimportant‘where’(targetmarket_______)and‘how’(productpositioning)marketingstrategydecisions.

答案:selectionOpportunitiesarefactorsoutsidetheorganizationthatthebusinesscantakeadvantageoftoreachbusinessgoalsandmovethebusinessforward.

答案:对Ahugeadvantageofheadhuntersisthatasindustryspecialists,theyknowtherealjobneedsandhiringmanagerneeds.

答案:对SWOTanalysishelpsacompanytodevelopafullawarenessofallthefavorablefactorsinvolvedinadecision.

答案:错Headhuntersarehiredbyfirmstofindtalentandtolocateindividualswhomeetspecificjobrequirements.

答案:对Headhuntersdonottendtocontactindividualswhoarecurrentlyemployed.

答案:错Toencouragecustomerstomakepurchase,acompanyhadbettergivethemplentyoftimetothinkabouttheoffer.

答案:错Thebenefitsoftime-basedstrategyareraisingthebarrierstoimitation,strengtheningcommunicationsanddecreasingcycletime,reducingcostsandincreasingprofits.

答案:对Eventhoughthebiologicalandphysiologicalneedshavebeensatisfied,theyarestillconsideredtobeastrongmotivator.

答案:错Whenyouneedtostandupforyourselfagainstapushypersonwhoistryingtotakeadvantageofyou,itisbettertoaccommodate.

答案:错360degreeperformanceappraisalisasystemorprocessinwhichemployeesreceiveconfidential,anonymousfeedbackfromthepeoplewhoworkaroundthem.

答案:对Consumerswhohavemorepowertobargaincanleadtoadropinprofitabilityofacompany.

答案:对Porter’sFiveForcesisusedtoanalyzethecompetitiveenvironmentwithinanindustry,whileaSWOTanalysistendstolookmoredeeplywithinanorganizationtoanalyseitsinternalpotential.

答案:对Whenthepotentialfordisruptionordamagetotherelationshipismoresignificantthanthebenefitsofresolvingtheconflict,itisbettertouseavoidance.

答案:对Ifthenumberandcapabilityofcompetitorsincreases,thecompetitiverivalrygoesup.

答案:对Tocreatethemarketingsequence,marketersneedtothinkaboutwhatwouldhappenaftertheexecutionofthechosenactivityforeachstageandthefollow-upactivities.

答案:对AccordingtotheAIDAmodel,consumersmoverandomlyacrossthedifferentsteps.

答案:错Inthetargetingprocess,profilesofeachsegmentneedstobeconstructed.

答案:对Afteridentifyingyoungpeoplewhoaretrendy,fun-loving,active,andpricesavvyasitstargetmarket,theSwisswristwatchcompanySwatchhaspositioneditsproductsasreliableandlong-lasting.

答案:错Thedifferentiationstrategydescribeshowcompaniesgetaheadbyloweringtheiroperatingcostsbeneaththoseofothersinthesamebusiness.Thismeanstheytrytofindwaystoreducecostsintheircompanysotheycanofferaproductatalowerpricethantheircompetitors.

答案:错Withthelargenumberofsuppliersandwidelyaccessiblerawmaterials,Nikeisfacedwithstrongsupplierpower.

答案:错Saleactivitieslike“buytwogetextra10%off”aimto_______.

答案:stimulateconsumerdemand“Myaimisself-knowledgeandenlightenment.Themostimportantthingtomeisrealisingmyultimatepersonalpotential.Iseekandwelcome‘peak’experiences.”Fromthisstatement,weseethatthespeaker’s________needshavebeenhis/herdominantmotivation.

答案:self-actualizationClaire’sseekstoappealtoyoungwomenbysellinginexpensivejewelry,accessories,andearpiercings.Claire’suseofa______hasbeenverysuccessful;thefirmhasmorethanthreethousandlocationsandhasstoresin95percentofUSshoppingmalls.

答案:CostfocusWhichofthefollowinglistedapproacheshaveNOTbeentakenbyLiNinginpromotingitsbrandandproducts?

答案:Positioningitselfaslow-endandmid-rangesportswearbrandWhichofthefollowingisNOTthegoaloftheS-T-Pprocess?

答案:Tohelpacompanydevelopstrategiestosatisfyasmanyconsumersaspossible.“Anetworkofmanufacturersandserviceprovidersthatworktogethertoconvertandmovegoodsfromtherawmaterialsstagethroughtotheenduser”isthedefinitionof________.

答案:supplychainAugmentedbenefitsofaproductareadditional_______benefitssuchasaftersalesservice,warrantiesanddelivery

答案:intangibleWhichofthefollowingstatementis对whenreferringtothefiveforcesmodel?

答案:Thoughpotentiallydetrimentaltotheprofitpotentialofanindustry,highlevelsofcompetitioncanbenefittheconsumerinanumberofways.In2020,HuaweiandHONORcombinedtookthetopspotinChina’ssmartphonemarket.However,in2021,vivoledthemarket,followedbyOPPOandXiaomi.Thefastgrowthofthedomesticbrandsisa/an（）toHuawei.

答案:threatAsasuccessfulcaseofSCM,WalMarthasbeendevelopingamorehighlystructuredandadvancedsupplychainmanagementstrategyby________.

答案:removingsomeofthechain’slinksandestablishingeffectivecommunicationnetworkswithpartnersThedesirestageinAIDAisaboutmovingcustomersfrom“liking”aproductto“_______”aproduct.

答案:wantingWhichofthefollowingwouldnotberesumetipsforjobhoppers?

答案:WriteasspecificasyoucanUnderthestrategyofcostfocus,firmconcentrateson_____marketsegmentsandkeepsitsproductslowpricedinthosesegments.

答案:specificDifferentiationstrategyisawayforabusinesstodifferentiateitselffromthecompetition.Ifsuccessful,itallowsthebusinesstheopportunitytochargeapremiumforthegoodorservice.Whatdoespremiummean?

答案:Asumofmoneythatcustomershavetopayforsomethinginadditiontothenormalcost.TheSwisswristwatchcompany,Swatch,dividedthemarketaccordingtopricesensitivityandtheproductbenefitconsumersseek.Thisisa_______approachtomarketsegmentation.

答案:behavioralThoughpotentiallydetrimentaltotheprofitpotentialofanindustry,highlevelsofcompetitioncan________theconsumerinanumberofways.

答案:benefitWhenyouuse_________innegotiation,thefocusisonpursuingyourgoalsattheexpenseofothers.Therefore,itcanpermanentlydamagerelationshipsifusedtoooftenorinthewrongtypesofsituations.

答案:competitionImaginethatyouhavealongqueueinyourstoreandatthefrontisacustomerwho'sdemandingyouremployeetogivearefund.Thecustomer'spurchasewasmadeoverayearagowhichiswellpastthecompany's“firm”one-monthreturnpolicy.Asyoursalesmanunsuccessfullytriestoexplainthistothecustomer,impatientpeoplewaitingatthebackofthelinearestartingtoreturntheirproductsandleavethestore.Inthissituation,you,asastoremanager,shouldapplythe_____________strategytosolvethisconflict.

答案:accommodatingAccordingtoMaslow,self-actualizationisthequestofreachingone’sfullpotentialasaperson,butthisneedis_________fullysatisfied.

答案:neverIfacompany’smaintaskistoremaininthemarketatthemoment,itmayset_______asitspricingobjective.

答案:survivalThefollowingaretipstohelpyougetonaheadhunter'sattentionexcept______.

答案:sendyourresumetoeveryjobfair360degreeperformanceappraisalcanimposeanenvironmentof_____iftheinformationisnotopenlyandhonestlymanaged.

答案:suspicionPeersareoftenknownas________customers.

答案:internal________isNOTincludedinZARA’ssuccessfulSCMexperience.

答案:MassmanufacturingApplyingtheAIDAmodelinmarketingpracticeisaboutcreatingamarketing_______.

答案:sequenceWhoisthetargetedemployeeof360-degreeperformanceappraisal?

答案:SalesmanagerThreatsareexternalfactors________thecontrolofyourorganizationthathavethepotentialtoplaceyourentirebusinessatrisk.

答案:beyondMcDonald’srestaurantoffersfastfoodatlowpricesthroughadivisionoflaborofmanyminimallyskilledemployeesandfewhigher-paidmanagers.Besides,asalow-costprovider,McDonald’soffersproductsthatarerelativelycheapercomparedtocompetitorslikeArby’s.Therefore,McDonald’sadoptsthestrategyof_______.

答案:CostleadershipWhentherearemanyalternativetypesofproducts,andconsumerswitchingcostsarelow,theoriginalproductisfacingastrongthreatof________.

答案:substitutesIftheproductbeingsoldbytheexistingcompanyorcompaniesishighlydifferentiatedorenjoysstrongbrandloyalty,thenthiscanactasthehigh________.

答案:barriertoentryTheobjectiveofthefirmadoptingthe______strategyistobecomethelowestcostproducerintheindustryandisachievedbyproducinginlargescalewhichenablesthefirmtoattaineconomiesofscale.

答案:costleadershipStarbucksservesamarketthatisdefinedbycoffeedrinkers.Starbuckshasmadetheorganizationwell-knownfortailoringtobroadcustomers’needsbypreparingorderstomeetcustomers’wishes,nomatterhowdetailedtheyare.Starbucksisalsowellknownforqualityproducts,withstringentguidelinesoutlininghowtheircoffeesaretobeprepared,asdetailedasespressomustbeservedwithintwenty-threesecondsofbrewing.SowhichcompetitivestrategyisusedbyStarbucks?

答案:DifferentiationAfteranalyzingthecompanies’business,itisconstructivetooffersomeappropriatestrategies:___________isusedforQuestionMarkswhichcannotturnintotheStarsandforDogsaswellasweakCashCows.Herethedirectorjustwantstoboostshort-termcashflowsquickly.

答案:“Harvest”strategyTime-basedstrategyseeksto________thetimerequiredtopropose,develop,manufacture,marketanddeliveritsproducts.

答案:compressAtopHeadhunterwillnotinvesttheirtimeinyouunlesstheyareworkingwithyou_____.

答案:exclusivelyAdresspricedat$99dollarsisanexampleof________.

答案:psychologicalpricingWhatisthebenefitforacompanytodeviseitsowncompetitivestrategy?

答案:Alloftheabove.InBCGmatrix,relativemarketsharebecomesameasureofcompetitivestrength.Ifafirmhasamarketshareof20%anditslargestcompetitorhasa50%marketshare,thenthefirm’srelativemarketsharewouldbe__________.

答案:0.4Afteranalyzingthecompanies’business,itisconstructivetooffersomeappropriatestrategies:___________issuitablefortheQuestionMarksthatcannotbetheStarsinthefutureandfortheDogs.Atthismoment,themanagerswanttogetridoftheproductswastingthecompany’sresourceandputtheresourceintootherbusinesswheretheywillacquiregreaterbenefit.

答案:“Divest”strategyWhichquestionsshouldnotbeconsideredwhenchoosingaheadhunter?

答案:Howmuchdoestheheadhunterchargetheclient?3.Whatistheadvantagetorecruitwithaheadhunter?

答案:Headhunters,esp.thosespecialistheadhunters,knowsanindustrybetterthanHRrecruitingmanagers.8.Whichofthefollowingisthefeatureofanineffectiveresume?

答案:Provideclearacademicbackgroundinformation,suchascoursescoresatuniversity.1.Aheadhunterisajobrecruiterwhospecializesin_______highlyskilledprofessionalswithcorporateclients.Heorshemightbeanindependentcontractororworkthroughanagencywhereeachagentspecializesinparticularareasofemploymentandpossiblyalsoingeographicareas.

答案:matching5.Headhuntersarepaidon______,whichmeanstheyaren’tpaidunlessanduntilasuitablecandidatethattheyfindishired.

答案:contingency6.Whoshouldpaytheheadhunter?

答案:Theclient.4.Whatisthefirststepfortheheadhuntingprocessafterheadhuntersareinformedoftheneedofhiring?

答案:Toconductexecutivesearchinordertofindaexactmatch.9.Whichofthefollowingfunctionisthemostimportantfunctionperformedbyaheadhunter?

答案:Tofindaperfectmatchbetweenclientsandcandidates.2.Whydoemployersuseheadhunters?

答案:Alloftheabove.10.Rejectionisn’t______.Itsimplymeansthatyouarenotafitforthepositionstheyarecurrentlyworkingon.

答案:personal7.Whatistheadvantageforpeopletoworkwithaspecialistheadhunter?

答案:Clientsmayprefertoworkwithspecialiststhatcatertocandidateswithaparticularskillset.4.Leanmanufacturingisamanagementphilosophyderivedfromthe________,focusingoneliminatingwaste,reducingerrors,andshrinkinginventory.

答案:ToyotaProductionSystem5.Whichofthefollowingdescripti