泰国数字市场前景及投资研究报告-培训课件外文版2024.4赵一鸣

DIGITAL

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TRENDSThedigitalmarketinThailandCHAPTER

01OverviewMarketvalueofdigitalindustryinThailandfrom2019to2022(intrillionThaibaht)MarketvalueofdigitalindustryThailand2019-20223.02.52.01.52.612.321.321.00.50.020192020202120223Description:In2022,themarketvalueofthedigitalindustryinThailandamountedtoapproximately2.61trillionThaibaht,whichwasanincreasecomparedtothepreviousyear.Thedigitalsubsectorsunderthesefiguresincludesoftwareproducts,hardwareandsmartdevices,digitalservices,digitalcontent,andtelecommunication.ReadmoreNote(s):Thailand;2019to2022Source(s):DEPAGrowthrateofdigitalindustryinThailandfrom2020to2022GrowthrateofdigitalmarketThailand2020-202216%14.33%14%14%12%10%8%6%4%2%0%5.28%2020202120224Description:In2022,thedigitalmarketvalueinThailandgrewbyapproximately14percentfromthepreviousyear.Figuresforthedigitalindustryinthecountryincludethegrowthofsoftwareproductssector,hardwareproductssector,digitalservicessector,digitalcontentsector,andtelecommunicationsector.ReadmoreNote(s):Thailand;2020to2022Source(s):DEPAMarketvalueforecastofdigitalindustryinThailandfor2025,bytype(inbillionThaibaht)ForecastofdigitalmarketvalueThailand2025,bytypeMarketvalueinbillionThaibaht1,00005001,5002,0002,500Hardwareandsmartdevices2,065.38Digitalservices454.63SoftwareandsoftwareservicesDigitalcontent265.4744.985Description:ThemarketvalueforhardwareandsmartdevicesinThailandisforecasttoreacharound2trillionThaibahtin2025.Thiswasfollowedbydigitalservices.ReadmoreNote(s):Thailand;2022Source(s):DEPAForecastofthedigitalsentimentindexinThailandinthenextthreemonthsfromthe3rdquarterof2023,bysegmentForecastofthedigitalsentimentindexThailandQ32023,bysegmentIndexpoints010203040506070SoftwareHardwareandsmartdeviceTelecommunicationDigitalservice59.953.351.951.6Digitalcontent50.96Description:Thedigitalsentimentindexforthesoftwaresegmentwasforecasttoreach59.9inthenextthreemonthsafterthethirdquarterof2023inThailand,makingitthehighestcomparedtootherdigitalsegments.Thiswasforecasttobefollowedbythehardwareandsmartdevicessegment,respectively.ReadmoreNote(s):Thailand;Q32023;asentimentindexisusedtoindicatehowpositiveornegativepeoplearetowardsthemarketsortheeconomyatthetime.Inthiscase,adigitalsentimentindexistoindicatehowoptimisticpeopleareaboutthedigitalmarketsi.e.digitalservices,software,telecommunication,hardwareandsmartdevices,andthedigitalcontentSource(s):DEPACHAPTER

02DigitalservicesMarketvalueofdigitalservicesinThailandin2022withaforecastfor2022to2025(inbillionThaibaht)DigitalservicesmarketvalueThailand2022-2025500450400350454.63403.4341.2830025020015010050281.52020222023*2024*2025*8Description:In2022,thedigitalservicesmarketvalueinThailandamountedtoapproximately281.52billionThaibaht.Thisnumberisforecasttoreachnearly454.6billionThaibahtin2025.ReadmoreNote(s):Thailand;2022;*Forecast.OneThaibahtequals0.028U.Sdollarsand0.026eurosasofDecember2023.Thefigureshavebeenrounded.

ReadmoreSource(s):DEPAMarketvalueofdigitalservicessectorinThailandin2022,bycategory(inbillionThaibaht)DigitalservicesmarketvalueThailand2022,bycategoryMarketvalueinbillionThaibaht30

40

500102060708090e-Logistice-Retail83.4778.29OnlinemediaFinTech42.9142.54e-Advertisementse-Tourism22.1210.24EdTech1.120.74HealthTech9Description:In2022,e-LogistichadthehighestmarketvalueinthedigitalservicessectorinThailandatapproximately83.5billionThaibaht.Thiswasfollowedbye-Retailmarket,withavalueofaround78billionThaibaht.ReadmoreNote(s):Thailand;2022Source(s):DEPAMarketvalueofthefinancialtechnology(FinTech)sectorinThailandfrom2018to2022(inbillionThaibaht)FinTechindustrymarketvalueThailand2018-202245403530252042.5434.9718.8116.45201814.29201915105020202021202210Description:In2022,themarketvalueofthefinancialtechnology(FinTech)sectorinThailandamountedtoapproximately42.5billionThaibaht.FinancialTechnologyorFinTechisatechnology-basedbusinessthatenhancesorautomatesfinancialservicesandprocesses.ReadmoreNote(s):Thailand;2018to2022Source(s):DEPAVolumeofinternetbankingtransactionsinThailandfrom2017to2023(inmillions)VolumeofinternetbankingtransactionsThailand2017-2023700600500603.83599.88580.82458.38429.45400284.773002001000207.092017201820192020202120222023*11Description:In2023,thevolumeofInternetbankingtransactionsinThailandamountedtoaround599.88milliontransactions,slightlydecreasedcomparedtothepreviousyear.Thefiguresshowasubstantialincreaseininternetbankingtransactionsfrom2018to2019.ReadmoreNote(s):Asia,Thailand;2017to2023;*Preliminary.

Thefigureshavebeenrounded.ReadmoreSource(s):BankofThailandVolumeofmobilebankingtransactionsinThailandfrom2017to2022(inbillions)VolumeofmobilebankingtransactionsThailand2017-20222520151022.8416.049.595.352.91.31020172018201920202021202212Description:In2022,thevolumeofmobilebankingtransactionsinThailandamountedtoaround22.8billion,adistinctiveincreasecomparedtothepreviousyear.Thefiguresshowacontinuousriseinmobilebankingtransactionsinrecentyears.

ReadmoreNote(s):Thailand;2017to2022Source(s):BankofThailandCHAPTER

03SoftwareandsoftwareservicesMarketvalueofsoftwareandsoftwareservicessectorinThailandfrom2018to2022(inbillionThaibaht)SoftwareindustrymarketvalueThailand2018-2022250200150190.77163.88144.98134.82118.921005002018201920202021202214Description:In2022,themarketvalueofthesoftwareindustryinThailandamountedtoapproximately190.8billionThaibaht.Thiswasasignificantincreaseofsuchvaluecomparedtothepreviousyear,whichamountedtonearly164billionThaibaht.ReadmoreNote(s):Thailand;2018to2022Source(s):DEPAMarketvalueofthesoftwareservicessectorinThailandin2022,bycategory(inbillionThaibaht)SoftwareindustrymarketvalueThailand2022,bycategoryMarketvalueinbillionThaibaht15

20051025303540CustomizeMaintenanceSI33.831.0727.09Consult/training20.7615Description:In2022,themarketvalueofcustomizationservicesinthesoftwareservicessectorinThailandamountedtoapproximately33.8billionThaibaht.Thiswasfollowedbymaintenanceservices,withamarketvalueofaround31.07billionThaibaht.

ReadmoreNote(s):Thailand;2022Source(s):DEPAExportvalueofsoftwareandsoftwareservicesfromThailandfrom2018to2022(inbillionThaibaht)SoftwareandsoftwareservicesexportvalueThailand2018-20223.02.512.452.52.152.11.952.01.51.00.50.02018201920202021202216Description:In2022,theexportvalueofsoftwareandsoftwareservicesfromThailandamountedtoapproximately2.45billionThaibaht.Thiswasanincreasecomparedtothepreviousyear,whentheexportvalueamountedtoaround2.1billionThaibaht.

ReadmoreNote(s):Thailand;2018to2022Source(s):DEPAImportvalueofsoftwareandsoftwareservicestoThailandfrom2018to2022(inbillionThaibaht)SoftwareandsoftwareservicesimportvalueThailand2018-2022605049.5740.6940.154036.6136.1730201002018201920202021202217Description:In2022,theimportvalueofsoftwareandsoftwareservicesinThailandamountedtoapproximately49.57billionThaibaht.Thefiguresshowafluctuationintheimportvalue,with2012havingthehighestvaluecomparedtotheotheryears.

ReadmoreNote(s):Thailand;2018to2022Source(s):DEPAMarketvalueofsoftwareandsoftwareservicesinThailandin2022withaforecastfor2022to2025(inbillionThaibaht)SoftwaremarketvalueinThailand2022-2025300265.47241.78250219190.7720015010050020222023*2024*2025*18Description:In2022,themarketvalueofsoftwareandsoftwareservicesinThailandamountedtoapproximately190.77billionThaibaht.Thisnumberisforecasttoreachnearly265.5billionThaibahtin2025.

ReadmoreNote(s):Thailand;2022;*Forecast.OneThaibahtequals0.029U.Sdollarsand0.026eurosasofJanuary2024.Thefigureshavebeenrounded.

ReadmoreSource(s):DEPACHAPTER

04DigitaldevicesMarketvalueofhardwareandsmartdevicesinThailandfrom2020to2022(intrillionThaibaht)HardwareandsmartdevicemarketvalueThailand2020-2022450400350300250200150100386.89501.021.221.430202020212022202120Description:In2022,themarketvalueofhardwareandsmartdevicesinThailandamountedtoapproximately1.43trillionThaibaht,whichwasanincreasecomparedtothepreviousyear.SmartdeviceshavegreatlycontributedtowardsthevalueofthehardwaresectorinThailand.ReadmoreNote(s):Thailand;2020to2022Source(s):DEPARevenueofthecomputingmarketinThailandfrom2018to2028(inmillionU.S.dollars)RevenueofthecomputingindustryinThailand2018-20282,5002,0001,5001,00050002018201920202021202220232024202520262027202821Description:Therevenueinthe'Computing'segmentoftheconsumerelectronicsmarketinThailandwasforecasttocontinuouslyincreasebetween2024and2028byintotal100.8millionU.S.dollars(+5.16percent).Accordingtothisforecastin2028,theindicatorwillhaveincreasedforthefourthconsecutiveyearto2.1billionU.S.dollars.ReadmoreNote(s):Thailand;2018to2028Source(s):ConsumerMarketInsightsValueofsmartdevicessectorinThailandfrom2018to2021(inbillionThaibaht)ValueofsmartdevicessectorThailand2018-202110090.6888.87908070605040302010082.0580.22201820192020202122Description:In2021,thevalueofsmartdevicessectorinThailandamountedtoapproximately90.7billionThaibaht,whichwasanincreasecomparedtothepreviousyear.Theincreaseofsmartdeviceshadcontributedtotheoverallgrowthofthehardwaremarketinthatyear.ReadmoreNote(s):Thailand;2018to2021Source(s):DEPADigitalsentimentindexforhardwareandsmartdevicesegmentinThailandinthenextthreemonthsfromthe3rdquarterof2023DigitalsentimentindexforhardwareandsmartdevicesThailandQ320236053.351.350403020100Q32023Q22024*23Description:ThedigitalsentimentindexforthehardwareandsmartdevicessegmentinThailandstoodat51.3indexpointsasofthethirdquarterof2023.Ahighersentimentscorewouldindicatethattheoperatorsofhardwareandsmartdeviceshavemoreconfidenceinthehardwareandsmartdevicesegment.ReadmoreNote(s):Thailand;Q32023;asentimentindexisusedtoindicatehowpositiveornegativepeoplearetowardsthemarketsortheeconomyatthetime.Inthiscase,adigitalsentimentindexistoindicatehowoptimisticpeopleareaboutthedigital[...]

ReadmoreSource(s):MinistryofDigitalEconomyandSociety(Thailand)CHAPTER

05UserdemographicsandbehaviorsShareofadultpopulationthatcurrentlyusedigitaldevicesinThailandasofJanuary2024,bydeviceShareofpopulationthatcurrentlyusedigitaldevicesThailand2024,bydeviceShareofadultpopulation40%

50%0%10%20%30%60%70%80%90%100%98.5%98.5%110%Mobilephone(ofanytype)SmartphoneLaptopordesktopcomputerTabletdevice36%29.4%SmartwatchorwristbandGamesconsole21.8%11%8.7%5.9%5.4%2.5%TVstreamingdeviceSmarthomedeviceFeaturephoneVirtualrealitydevice25Description:AccordingtoareportpublishedbyDataReportal,asofJanuary2024,mobilephoneofanytypeandsmartphoneaccountedforthehighestshareofdeviceownershipamonginternetusersinThailandat98.5percent.Thiswasfollowedbytheownershipofalaptopordesktopcomputer,accountingfor36percentoftheadultpopulationinThailand.ReadmoreNote(s):Thailand;January2024;16to64years;amonginternetusersSource(s):DataReportal;GWI;Kepios;WeAreSocialDigitalQualityofLifeindexinThailandin2023,bypillarDigitalQualityofLifeindexThailand2023,bypillarIndexpoints(0-1)0.00.10.20.30.40.50.60.70.80.9ElectronicinfrastructureElectronicgovernmentInternetquality0.790.770.51ElectronicsecurityInternetaffordabilityOverall0.440.090.5226Description:Ina2023globalevaluationcalledtheDigitalQualityofLifeindexcovering121countries,Thailandscoredanaverageof0.52pointsinfivedigitalaspects.Electronicinfrastructureandgovernmentwerethecountry'sstrengths.ReadmoreNote(s):Thailand;2023Source(s):SurfSharkServicesthatenhanceshoppingexperienceofconsumersinThailandasofNovember2023ServicesthatenhanceshoppingexperienceThailand2023Shareofrespondents5%

10%

15%0%20%25%30%35%40%45%45%50%Self-servicecheckoutExpressdeliveryoptions35%ClickandCollect(buyonlinepickupin-store)Pre-orders26%25%25%Cross-channelreturns(e.g.buyonlineandreturninastore)Custom