新编剑桥商务英语(中级)Module-9

Module9

Wordlist

onholddisplaysodoursubjectline

aromadistinguishabrandputthrough

suitattachmentqualityassurance

turnoverbearwithsomeonefragrance

scentunavailableinboxslogan

urgentbrandjinglesmellvoicemail

brandidentitylogospamwhiff

capitalsluxuryspeechrecognition

consumersobsessiontechnology

Expressions

Allofouroperatorsarecurrentlyunavailabletoansweryourcall.

CanIcallyouback?

CanItakeyourname,please?

Canyoubearwithmeasecond?

Couldyouconnectme/putmethroughto...?

DoyoumindifweputthemeetingbacktoTuesday?

Holdonamoment.

I'mjustgoingtoputyouonhold.

I'mjustlookinghisnumberuponthecomputer.

I'mjustputtingyouonholdforamoment.

Letmecallyoubacklater.

Letmereadthatbacktoyou.

Onemoment,please.

Pleasehold.

Sorry,he'stiedupwithsomethingatthemoment.CanIhelp?

Sorry,thebatteryonmymobileisabouttorunout.

We'llbringthescheduleforwardbyaweek.

Whenwouldbeconvenientforyou?

Whenwouldsuityou?

9.1Branding

What'sthesmell?

Reading

1Studentsdiscussthequestionsinpairsbeforereportingbacktotheclass.Encouragestudentstogivespecificexamplesofbrandsthattheylikeorthinkareparticularlyeffective.

2Studentscompletethearticlewiththephrases.A-G.NotethatwhilethistaskisverysimilartoPartTwooftheReadingTest,itisslightlymoredifficultbecauseallsevenphrasesneedtobeputinthetext,ratherthanonlyfive.Alsonotethatinthetestthesentencesarecomplete,whereasinthisexerciseA-Gareallpartsofsentences(relativeclauses).

Answers

1B2G3E4C5A6F7D

Extension

Formorevocabularyandreadingpractice,askstudentstounderline:

1anysmelltheymayneedbilingualdictionariestocheckunderstandingofthesesmells

2examplesofhowcompanieshaveusedthesesmells.

3synonymsforthewordsmell.

Answers

1Sugarandbutter,vanillaandmandarin,whitetea,lavender,cherry.

2Instorestoputcustomersinthemoodforbuying,attractcustomerstodisplays,makeshopperswaitlonger,visitahotelicecreamshop,tocreattheperceptionthattheproductisgood,onmobilephonekeypadsandonbillboards.

3odour,scent,fragrance,aroma

Discussingbranding

Speaking

3Studentsworkalonetocompletethethreebeginningsofsentences.Studentsthencomparetheirviewsandcontinuediscussingthearticle.

Possibleanswers

Onethingthatinterestsmeaboutthisisthatsmellcanhavesuchaneffectonhumans.

OnethingthatsurprisesmeisthatScentAir'sturnoverhasquadrupledasaresult.

4Putstudentsintogroupsofthreetodiscusseachofthefiveitems.Onepersonineachgroupshouldmakenotesontheirdecisionsandwhichsmellstheywilluse.Attheend,eachgroupcanreportbacktotheclass.

Photocopiableactivity9.1

Seepage176.

Relativeclauses

Grammar

Askstudentstoreadtheinformationaboutrelativeclauses.Theycouldalsorefertothegrammar

summaryonpage130formoredetailedinformation.

1Studentscompletethesentenceswiththecorrectrelativepronoun.Thesepronounsshouldbefamiliartostudentsatthislevel.

Answers

1which2when3who4whose

5why6where

Extension

Writethefollowingontheboardandtherelativepronounsinajumbledlist.Askstudentstomatchthepronountowhatitrefersto:(answersinbrackets)

person(who)

thing/item(which)

possession(whose)

location(where)

reason(why)

time(when)

2Theaimofthisexerciseistodrawstudent'sattentiontothefactthattherearetwotypesofrelativeclauses(definingandnon-defining).

Answers

We'reaSwedishcompanywhichhascontrollingsharesinthreesubsidiariesandalargestakeinonesmallerdivision.Itisrecommendedthereforethatwefocusourfinancialinterestsonthesmallersubsidiary,whichincidentallyisalsobasedinSweden.

3Studentsanalysethekeydifferencesbetweenthetwoclausesbyreferringbacktoexercise2.Theymayalsoneedtorefertoandchecktheiranswersinthegrammarsummaryonpage130.

Answers

1defining2non-defining3commas

4Thesentencesinthetextonpage87containingrelativeclausesarethosewhichwerecompletedwithA-Ginexercise2onpage86.Ifstudentsseemunsure,tellthemthatifthereisacommaitwillbenon-defining.

Defining:

...thathisgrandmotherusedtomake

...whowalkaroundreceptionwillgetawhiffofachocolatechipcookie

...whenitbegan12yearsago

...whysomanycompaniesarenowassociationbrandswithascent

Non-defining:

...whichtypicallyincludesmorethansixsmells

...wheretheodourofwaffle-coneswerereleasedintotheairtoencouragevisitorstoanout-of-thewayicecreamshop

...whoserecently-introducedcellphonekeypadwaslavender-scented

5that

4Studentsstudytheexampleandcompletesentences1-4.

Answers

1LetmeintroduceyoutoDavidwho'sthedirectofourcompany.

2Thisisthemainfactorywhereweproducecarparts.

3Thisisourlatestproductwhichisalsoourbiggestseller.

4ThecompanyhadaturnoverofaboutamillionEurosin2004whenitwasfoundedin2004.

5Studentspersonalisethegrammarfocuswithsentencesoftheirown.

Possibleanswers

Iworkedforacompanywhichproducessoftware.

Istudyatacollegethatspecialisesinbusinesscourses.

Thebestkindofbossissomeonewhodoesn'tinterfer.

Extension

Studentscouldcomparetheirsentencesinpairsorgroups.

6Tellstudentstomakethesentencesnon-defining.Theyshouldinserttheclauseinthemiddleofthesentence.

Answers

1Mycompany,whichisbasedinSydney,hasofficesallovertheworld.

2Mrs.Sayers,who'swaitinginreception,saysshehasanappointmentwithyou.

3Theman,whosebriefcasewefoundlastnight,calledthismorningtoseeifwehadit.

4Thereport,whichI'vejustfinished,isinyourin-tray.

Message:He/Shepaid$3,760intoaccount,butitisn'tonthismonth'sstatement.

Accountnumber:HIE3644756

Callbackat:(studentsdecidetime)on

9807655544

Photocopiableactivity9.2

Seepage177.

Emailmarketing

Reading

1Discussthequestionsasaclass.Checkthatstudentsknowtheword"spam"whichisoftenusedtorefertounwantedemails.Studentsshouldalsobefamiliarwiththewords"junkemail"whichmanyemailprogramscannowidentifyandpreventfromarrivinginyourinbox.

2Studentsreadthearticleandanswerquestions1-3.

Answers

1B2B3A

3Discussthequestionwiththeclass.DrManiisaninterestingcaseintermsofunwantedemailsbecausepartofthemoneyhemakesfromsendingspamgoestocharity.Forthisreason,studentsmighthavetothinktwiceaboutdeletinghisemails.

4ThistaskresemblesapossiblediscussioninthefinalpartoftheSpeakingTest.ReferstudentstotheExamSuccesstip,butyoumightwanttogivethemmorethanthreeminutesatthisstagetodiscusstheirnewsletter.Itwillbehelpfulifonestudenttakesnotesonwhatitwillincludeandwhowillreceiveit.Thisinformationcanbepresentedtotheclassattheend.

Extension

Withpre-worklearnersoncollegecoursesoroncourseswhereyouhaveplentyoftimeforprojectwork,itmaybeappropriatetosetupaprojectwherestudentsproduceanewsletter,possiblyfortheirplaceofstudy.Thislessonwouldbeagoodmomenttointroducetheconceptandfindoutwhatstudentswouldliketoinclude.

Correctingandrewriting

Writing

5Studentswillfindthesixmissingwordsinthefirstfivelinesofthearticleonpage92.

Answers

1email2capitals3spam(or)emailnewsletters

4important5subject6inbox

6Studentstrytoaddmoretipstothesixlistedinexercise5.

Possibleanswers

-Withemailstopeopleyoudon'tknow,useformalexpressionssuchasDear...,Iamwritingto...,Ilookforwardto

-Organiseyouremailsintofolders.

-Sendmanyattachmentsinseparateemails.

-Onlyccemailstosomeoneelsewhenit'sreallynecessary.

7Studentsreadtheemailandstudytherulesinexercise5.

Answers

Thepersonbrokethefollowingrules:

1He/Shedidn'tcheckforthingslikespelling,grammarandformality(eg.received/Ilookforwardtoseeyouthen/Hi...).

2and4He/SheusedcapitalsandmarkeditIMPORTANT!

5Thesubjectlinewasn'tshortandclear.

8Studentsre-drafttheemailinexercise7toimproveit.Itisuptothestudentstodecidehowwellthetwopeople(MrKayandJ)alreadyknoweachother.Ifindoubt,remindstudentsthatasageneralruleit'sbesttouseasemi-formalorneutralbusinessregister.ThisisalsotrueoftheBECVantagewritingtest.

Possibleanswer

DearMrKay,

Furthertoyourmessageregardingnextweek'sbranddevelopmentmeeting,IcanconfirmthatIwillbeabletoattend.PleasealsofindattachedScentAir'slatestproposal,whichwecandiscussinmoredetailnextweek.

Ilookforwardtoseeingyou.

Bestregards

JohnTaylor

9.3Writingtest

ExamPractice

Beginbyaskingstudentstoreadtheintroductoryparagraphaboutthispartoftheexam.ReferthemtotheExamSuccesstipandaskthemtoanswerthefourquestionsinthetipwithreferencetotheexamtaskonpage95.

Answers

-WhattypeofbusinessdocumentdoIneedtowrite?Areport.

-Whatismyrole(job)inthescenario?Arepresentativefromamarketresearchcompanycarryingoutresearch.

-WhoamIwritingitfor/to?Asoftdrinkscompany.

-Whatinformationfromthevisualmaterialandhandwrittennotesisessential?Theinformationinthehandwrittennotesisalwaysessentialinthistypeofquestion.Withthepiecharts,studentswillneedtosummarisethemaintrendsindicatedratherthanlisteveryfiguregiven.Withthebarchart,studentsshouldsummarisetheoverallindicationofpreferencesandnotworryaboutquotingexactpercentages.

Studentswritetheirreports.Ifnecessary,referthembacktotheintroductiontowritingreportsinModule4on