深圳与芝加哥的旅游消费差异分析研究

ChapterOneIntroductionThediversityofenvironmentaldifferencesbetweenShenzhenandChicagohascreateddifferentvaluesandconsumptionviews,andtheformationofsuchenvironmentaldifferencesisalsodiverse.ShenzhenandChicagoarecloselyrelatedinculture,economyandpolitics.Onthisbasis,theenvironmentaldifferencesbetweenShenzhenandChicagoatthesametimecreatedifferentviewsontherelationshipbetweenpeopleandnatureandtherelationshipbetweenpeopleandpeople.OnlybydeeplyanalyzingthefundamentalinfluencingfactorsoftheenvironmentaldifferencesbetweenShenzhenandChicago,andthenanalyzingtheimpactoftheseinfluencingfactorsonpeople'stourismconsumption,canwebetteranalyzetheimpactofsuchdifferencesontourismconsumptionbehavior.Allkindsoftourismconsumptionhabitsareattributedfromenvironmentaldifferencesindifferentcountries.Progressneedstobeabsorbed,anddevelopmentneedscommunication.OnlywhenweappreciatethedifferencesbetweenChineseandforeigntourismconsumptionandabsorbthemsimultaneously,canourtourismlifeshowadifferentbeauty.Fortourism,buildadynamic,efficient,moreopeninternationaltourismconsumptionsystemmechanism,mayneedtocombinethecharacteristicsofChineseandwesterntourismconsumptionpattern,tourismconsumptiondifferencestodevelopmoreaccuratepersonalizedservice,tofurtherimprovethetouristsfortourismsatisfactionanddiversificationoftourismconsumption.Fortourism,buildadynamic,efficient,moreopeninternationaltourismconsumptionsystemmechanism,mayneedtocombinethecharacteristicsofChineseandwesterntourismconsumptionpattern,tourismconsumptiondifferencestodevelopmoreaccuratepersonalizedservice,tofurtherimprovethetouristsfortourismsatisfactionanddiversificationoftourismconsumption.

ChapterTwoWhataretheDifferencesinTourismConsumptionbetweenShenzhenandChicago2.1TourismConsumptioninShenzhenTourismconsumptionreferstothetendentioustourismconsumptionbehaviorthatoftenoccursundercertainconditions.Ithasthecharacteristicsofnationality,regionalcharacterandrelativestability.Generally,thetourismconsumptionhabitsofdifferentcountries,differentregionsanddifferentethnicgroupsareformedwithrelativelystablesocialpsychologyandbehaviorperformanceundertheirownspecificeconomic,political,regionalandculturalbackgrounds.Italsocausesdifferentcountries.Animportantfactorforthedifferencesinculturalformsandethniccustomsintourismconsumptionindifferentregions.Therefore,tourismconsumptionhabitsareanimportantcontentoftourismconsumptionmode,andalsoanimportantfactoraffectingthetourismconsumptionmode.Itcanbeseenthattheinfluenceoftourismconsumptionhabitsontourismconsumptionpatternsismainlyreflectedinthefoodoftouristsinethnictraditions,culturalcustomsandreligiousbeliefs.Live:travel,travel,shopping,entertainmentandothertourismconsumptionmodeinfluence.Thenationaltraditions,culturalcustomsandreligiousbeliefswillgenerallynotchangegreatlyintheshortterm,sothisinfluencewillmaintainrelativestabilityandcontinuity.Inthisregard,thetouristdestinationcountriesorregionsmustfullyrealizethischaracteristicwhendevelopingthetourismeconomy,andrespecttheconsumptionhabitsoftouristsindifferenttouristsourcemarkets.Providetourismproductsandservicesthatadapttothetourismconsumptionhabitsindifferenttouristsourcemarkets.Tomaximizetheconsumptionneedsoftourists.TheideathatChinaacceptsistheConfucianwayofdiligenceandthrift."Whoknowstheplateoffood,everyishard",hasbecometheoldandyoungallknow,commonrecognitionoftheconcept,ateaameal.Whenthehard-wonancientmottoisdeeplyrootedinpeople'shearts.Weliveinconsumption,willnotbeforacertainconsumption,especiallyisnotnecessarytothelifeofconsumption,ifitishousingofcourseisanothermatter.IntheeyesoftheChinesepeople,thisisnotonlyafixedassetinvestment,butalsoaprofitableinvestment,especiallynow.BuyingahouseandlandisthewayoftheChinesepeopleforthousandsofyears.Chinesepeoplebudgetbeforeshopping(notevenbuyingatall).AtypicalChinesefamilycalculateshowmuchtheycanafford,makesalistofwhattheywanttobuy,anddecideswhichproductsarethemostattractive.Theyspendmonthsresearchingtheitems.Forexample,manyChinesefamiliesdecidewhichmodeltobuyaconversationtobuyacomputer.Alotofpeoplejustlookatit,buttheydon'tbuyanything.2.2TourismConsumptionSituationinChicagoInChicago,loanspendingiseverywhere.Overspending,asthenamesuggests,istousethemoneyyoumayearninthefuturetospendtoday.Themosttypicalandcommonformofoverconsumptionisbankloanconsumption.Americans'overspendingbehaviorisknowntobeabankloan,justlikesendingaflatlettertothepostoffice.Buyahouseloan,acollegeloan,acarloan,acomputerloan,evenamicrowaveoven,aphoneloan.Anotherkindofformofadvancedconsumptioniscreditcardconsumption,someonewantstousebankcreditcard30daysfreetooverdrawconsumption,withnewloannextoldloan,theresultbackabodycarddebt.Tosomeextent,theoverconsumptionofloansdoeshaveitsbenefits.Ontheonehand,consumerscanenjoythelifetheyexpectinadvancethroughloanswhentheydonotaffordsomuchmoneyatonce;ontheotherhand,itcanstimulateconsumptionandthusstimulateeconomicgrowth.Intheeconomicboom,thisisgood,butintheeconomicbust,especiallyinthefinancialcrisis,thesubprimecrisisinmanyconsumersareunprepared,anditsseriousnegativeconsequencesappear.

ChapterThreeWhatCausestheDifferenceinTravelConsumptionbetweenShenzhenandChicago3.1DifferencesinTourismMotivation3.1.1InterpersonalCommunicationMotivationTourismmotivationreferstothedrivingforceoftourismbehaviorwithacleardirectionproducedinordertomeettheconsumptionneedsotherthantheirsurvivalneeds.Itisapsychologicalfactortopromotetouriststocarryouttourismactivities.Tourismmotivationisgreatlyaffectedbyeconomic,physicalandculturalaspects.Interpersonalrelationshipisakindofsocialrelationshipthatpeoplehave,anditisadirectandobservedpsychologicalrelationshipbetweenpeopleformedintheprocessoflife.Inpsychology,interpersonalrelationshipreferstotheinterdependentandinterrelatedsocialrelationshipinsocialgroups.Thedirectpsychologicalrelationshipbetweenpeopleisthebasisofpeople'ssocialcommunication,andinformationcommunicationplaysanimportantroleinestablishing,maintaininganddevelopingagoodinterpersonalrelationship.Ingeneral,westerninterpersonalrelationshipsaredominatedbyindividuals.Westernersbelievethatthesocietyiscomposedaccordingtothesocialcontract,andtheindividualsarefreeandindependent.Freedomandequality,ofcourse,hasneverbeenunabletofundamentallysolvethetwoproblems,betweenthetwo,anysidewiththeothersideofthecontradiction,thewesternfreedomisnottherealfreedom,ortheequalityisalsonotagree,therefore,everyone'sfreedomisbasedonguaranteefreedomtoguarantee-multifariouslaw,onthebasisofthewesterninterpersonalbasisiswithinthescopeofthelawfreedom,equalityandindependence.China'sinterpersonalrelationsarebasedonsocialethics.Chinesepeoplebelievethatsocietyiscomposedofindividuals,butitisdifficultforindividualstosurvivewithoutthesociety.Infact,individualfreedommustbeattachedtothebasisoffollowingsocialethics.Theinteractionbetweenpeople,lawcannotplayafundamentalrole(again,IthinkoftheissueofChina'slegalmodernization,thereconciliationbetweentheobjectiverequirementsofthemodernizationoflawsandtheactualsituationofChina).Everyoneinthescopeofthelaw,thebalanceofreason,ethicstomakeupforthelackofthelaw,isourinterpersonalbasis.Chineseandwesternhumanrelations,mainlymanifestedinfamily,friends,colleaguesandcolleagues,orcolleaguesandbosstheyaredifferenthumanrelations,butmaybecausedbydifferentessentialideas.3.1.2DifferencesinValueOrientationWesterntraditionalculturehasmorecommonandobviouscharacteristicsofoutwardcharacter.Emphasisonthecontrolofnature,emphasisonthemeter,withthespiritofadventure.Theyliketounderstandnovelthingsverymuch.Throughtraveling,peoplecansatisfytheirpersonalcuriosityandreflecttheirpersonalcompetitiveinstinctintheprocessofconqueringthemselvesandconqueringtheworld.Suchasparticipatinginmountaineering,hanginggliding,surfing,sailingandotherhighlyexcitingandrichromanticactivities.TraditionalChinesecultureshowsanintrovertcharactertendency.Confuciusoncesaid:"Whenparentsarenotfaraway,travelmustbegood."ThereisaChinesesayingthat"itisbettertogooutthanathome","itisgoodathomeforathousanddays,itisdifficulttogoout"and"itisbetterthantolistentothescenery".However,withtheimprovementofpeople'slivingstandards,theincreaseofworkpressure,andtheemergenceoftheGoldenWeek,peoplebegantogetarelaxedfeelingthroughtourismactivities,soastofeelhappy.Fromthereturntonaturetofindthejoy,intheunityofmanandnature,theintegrationofthingsIgetthecomfortofthesoul.3.2DifferencesinDestinationandPlaceSelection3.2.1TravelExpensesEveryconsumerisgrowingupinacertainculturalenvironmentandlife,hisideologywillbedeeplyinfluencedbytheculturalenvironment,anation,differentlocationandmateriallife,producedtheiruniqueculturalsystemandnationalcharacter,ithasagreatinfluenceonthedevelopmentoftourisminvariouscountries.MoretraditionalChinesepeopleliketotravelwithofthesenumbers.Alsoliketoliveonfloorsandroomswiththesenumbers,butnotwiththe4number.Westernersaretaboo"13,whentravelingwilldeliberatelyavoidthedaywiththisnumberofpeople,intothehoteltodeliberatelyavoidthenumberoffloorsandrooms.3.2.2PreferenceIngeneral,theChicagoansaremorehighlymotivatedthantheChinese.Atthispoint,thereasonsfortheeconomiclevelgapbetweenChinaandtheWestcannotbeexcluded,butitshouldbeseenthatthedifferencehasamoreprofoundculturalreasons.TheChinesepeopleemphasizetheharmonybetweennatureandtheharmonybetweenmanandnature.Thepromotionofethicalhierarchy,harmoniousinterpersonalrelationshipandsocialbalanceandstabilityallhinderthemotivationofChinesepeopletotravel.However,westerncultureemphasizesdominatingnature,reformingandconqueringnature,takesindividualismasthecenter,pursuespleasure,andshapestheobviousexternalcharacterofwesternnations,whichmakesWesternersmorewillingtotravelandexploreandrecognizetheoutsideworldthanChinesepeople.Thebeautifulcity,thefragrantvalley,theconcaveandundulatingfields,theendlesslandscapepainting,allattractallkindsoftourists.Butbecausepeopleappreciatedifferentangles,thedifferenceofthedecision.Westernersbelieveinthenaturalvaluesoftheoppositionbetweenheavenandman,andhavethespiritofseekingadventure.Therefore,youcanchoosenon-touristareasortouristdestinations.Likenovel,unusualtouristplaces,liketobethefirsttocometoaplaceandenjoyfreshexperienceanddiscoveryofjoy,liketocontactthecultureandpeopletheyarenotfamiliarwith.Inshort,every"personality"prominentdestination,suchasdangeroustropicaljungle,aretheirbestchoice.Chinesepeoplebelieveintheunityofnatureandman,likesmallBridges,flowingwater,flyinggulls,calmlandscape,andchoosefamiliarandevenmaturedestinationsknownforplanningandarchitecture.SuchasBeijing,Shanghai,Hangzhou,alwaysvisitors,MountTai,theGreatWall,Huangshanisoftenahumanlaw,inaddition,theChinesepeoplehavenostronglocal,clanconcept,returnconsciousnessismoreobvious,sotheyoftenreturntotheirhometown,toseethefamiliarmountainsandwater.Itiscommonforwesterntouriststogooutaloneinordertoenjoytheirpersonaltimeandspace.Forexample,aBritishfamilycomposedofthreepeoplewenttheirownwaysduringtheholiday--thehostcarriedtheclubtothegolfclub,thehostesswenttoEasternEuropeforshoppingandsightseeing,andthechildrenwenttoGreecealonetofindclassicalandromance.Itseemsthattravelingwithpeopleorwithfamilywillharmtheinterestsoftraveling.WhileChinesepeopleintravelabroadanddomesticlongdistancetravel,peopleoftenthinkthiscantakecareofeachother,getasenseofsecurity;closetraveloftenwithfamilyorrelatives,individualtravelaloneisrelativelyrare.Suchasafamilyofthreetoparticipateinagrouptour,weddinghoneymoontour,etc.Withtheprogressanddevelopmentofsociety,touristspaymoreattentiontothesatisfactionofindividualneeds,andtourismshouldalsotaketheinitiativetoadapttothetrendofmarketdevelopment,andprovidevariousservicesforscatteredandfamilytouriststomeettheirdiversifiedandpersonalizedtourismneeds.3.3DifferencesinTourismOrganizationForm3.3.1ChicagoIndividualistLiberalismTheterm"individualism"wasfirstputforwardbyAlexisdeTocauevile,aFrenchpoliticalcommentator.Tocqueville,whousedindividualismtodescribecorevaluesinhisbookOnDemocracyinAmerica,said:"Individualismisanewwordinventedbyanewidea.Egoismisakindofextremeandexcessiveloveforoneself,whichmakespeoplecareaboutthemselvesandlovethemselvesforeverything.Individualismistheself-consciousandself-assuredfeelingthatseparateseverycitizenfromhisfellowcitizensandfromhisrelativesandfriends.Thus,wheneachcitizenhadestablishedhisownlittlesociety,heleftthebigsocietyalone.Withthedevelopmentofthesocietybecomingmoreandmorecomplete,Chicagoindividualismisrepresentativeanddominantinthemainschoolofwesternindividuals,andhasbecomethecorethoughtanddominantvalueofWesternZ-Benideologysincethe20thcentury.ThecentralcontentofChicagoindividualismis"autonomousmotivation,independentchoice,self-realizationthroughself-reliance,anditismostcloselyrelatedtotheconceptofequality,freedomanddebate,equalopportunitiesandindividualfreedomarethebasicguaranteeofself-realization,andcompetitionisthefundamentalwaytorealizepersonalvalue.InChicago,individualismemphasizesindividualimportanceandindividualdignity,advocatesindependentmotivationandindependentchoice,andencouragesindividualcompetitionandthepursuitofindividualsuccess.AlthougheveryChicagoanhasdifferentwaysofbehaving,therearestrikingsimilaritiesintheessenceofvalues,anditallstemsfromthevaluesofindividualism.Chicagoanindividualismemphasizesself-centeredness,self-relianceandself-reliance.Chicagoans,eventhechildrenofrichmen,aretaughttosupportthemselvesfromanearlyage,andtorelyontheirabilitytoearnmoneyattheageofeighteen.Parentsrarelyprovidefinancialsupport,anditisconsideredcowardlytorelyonthemforsupportinadulthood.Manyyoungpeopleparticipateinsocialvoluntarywork,whichisnotformoney,butfortheirownhardworktogainsocialrecognition,tounderstandthesignificanceandvalueoftheirownexistenceasanindividual.Individualismencouragescompetitionandthuspromoteseconomicdevelopment.Individualcompetitionisapositiveattitudetowardslife,whichcanimprovetheefficiencyofindividualsandthewholesocietyandmakeeconomicandsocialprogress.ThevalueofindividualismhaspromotedtheinitiativespiritofChicagoansandmadethemhaveastrongspiritofstruggle,competitionandinnovation,whichhasplayedapositiveroleinpromotingthesocialandeconomicdevelopmentofChicago.Forindividuals,thepressureofcompetitionwillmakepeoplehaveasenseofurgency,crisisandchallenge,andfinallystimulatetheirinitiative,givefullplaytotheirsubjectiveinitiative,enthusiasmandcreativity.Forthesociety,competitioncanmakethesocietyconstantlyfullofvitality.Societythroughthecompetitionmechanismof"winnersandlosers"principle,cangetcontinuousrapiddevelopment.InthehistoricaldevelopmentofChicago,ChicagoansrelyonthepowerofindividualismtodevelopedgeTong,obtainsurvivalanddevelopment,andcreategreatmaterialwealthforChicago.Therefore,inChicago,individualismplaysapivotalrole.Inasense,individualismisthesynonymofChicagoism.ThereasonwhyChicago'ssocialandeconomicdevelopmenthasstrongimpetusisinseparablefromtheroleofindividualism.Secondly,individualismpromotesChicago'sculturaldiversity.ThesenseofinnovationpromotedbyChicagoanshaschangedthewaypeopleliveandtheirattitudestowardslife.Innovationandinventionpromotetheprogressofsociety.Newproductsandnewconceptsemergeunexplored.TheconceptofseekinginnovationandchangeurgesChicagoanstoinnovateandinventandpromotesocialprogress.ThenumberofNobelPrizewinnerseachyearcanamplyprovethis.Peoplelikeexcitement.Takerisks,pursuenewandfreshexperiences,andconstantlysurpassyourself.Chicago-stylehomeeducationalsoclearlyreflectstheinfluenceofindividualismonpeople'sattitudetowardslife.Individualismisakindofpersonallifeattitudeandlifestyle,whichemphasizestheindependenceofindividuals.Chicagoanshavealwaysbeenconcernedabouttheexistenceanddevelopmentofindividuals,andrespectthedevelopmentofindividuality.InChicagofamilies,childrenarealsorespectedandtreatedasindividuals.Chicagoansdonotencourageblindobedienceamongstudents,butencouragethemtooffertheirownopinionsandopinions.3.3.2TraditionalIdeasofShenzhenChinahasbeenatraditionalagriculturalcountrysinceancienttimes,whichiscalled"relyingontheweather".Agricultureandlandarecloselyrelatedtopeople'slivelihood,sotheessenceofChinesecultureof"theunityofnatureandman"hasbeenformed.Thatis,manandnatureareregardedasaharmoniousandunifiedwhole,andhumancultureanddestinyunifywithnature.ThehigheststateofChineseculturemakestheChinesepeopleaccustomedtoadvocatingandactinginnature;notagainstthenaturalphilosophyandfatalism,butintheworldofmanandtheuniverse,thereisanendlessdevelopmentandchange.TheAmericanssaiditwasmovinginendlesscircles,repeatingitoverandoveragain.ThisviewisdeeplyreflectedintheChineseConfucianandTaoistphilosophy.Forexample,"Taogivesbirthtoone,lifetwo,two,three,threegivebirthtoallthings,allthingsbelongtoTao",etc.,thisisthewayofthinkingoftheHannation,suchasthelanguageexpression.Thereisaringtype:"peopledonotattackme,Iwillnotattack",andprogressiveexpression:"astheroadclimbsapost,thedevilclimbstenpost".Therefore,Chinesepeoplealwaysexpressthingsintheorderoftimeandreason,fromcausetoeffect,fromfirsttolast,andfromlargetosmall.Thisthinkingmodecanbecalledspecificandgeneralexpression.Accustomedtoproblem-solvingmodels,theyarenotonlydominantinlanguage,butalsodominantinculture,artandeconomicactivities.Thatistosay,theChinesepeoplearegoodatrepresentationalthinking.Westerners,onthecontrary,alwaysseparatemanfromnature,thinkthatthinkingisanobjectivethingindependentofnature,payattentionto"separationofcharacters",peoplecanconquerandtransformnaturethroughstruggle.Tosumup,itisnotdifficultforustounderstand:thethinkingmodeofwesternpeopleisgeneralconcretethinking,goodatabstractthinking,alwaysfirstsummarizeafterdecomposition,firststatementbeforenarrative,firstsummarizeafterexamples,firstoverallafterdetails,fromcausetocause,fromsmalltolarge.Asweallknow,thedescriptionofplacenamesisanexample.3.4DifferencesinConsumptionCustoms3.4.1ConsumptionConceptOntheonehand,theconsumptionbehavioroftouristsisaffectedbyeconomicfactors,suchasincome,exchangerate,etc.,aswellasbynon-economiccelebrationfactors,suchasdemands,attitudesandhabitscausedbyculturaldifferences.Chinesepracticalutilityandsatisfaction,itisonlytemporaryharvest,onlybuysomepracticalthingstoachievethepurposeoftourism,andbecausetheChinesefocusshowthecharacteristicsofconcentratedscaleintourismconsumption.Westerntouriststendtochooseaccordingtotheirowninterestsandpreferences,pursueapersonalpleasureandsatisfaction,notblindly,theirconsumptionmotivationismainlyduetoanemotionalappealtotouristattractions.3.4.2ConsumptionPersonalizationisDifferentAfterthousandsofyearsofhistory,theChinesenationhasformedthespiritualcharacteristicsofConfucianismandTaoism,soitemphasizes"spiritualconsumption"intheaspectoftourismconsumption.Forexample,domestictouristspaymoreattentiontocultureandhistoricsitestourism,liketoexperiencethehistoryandcultureinscenicspotsandhistoricsites,tastetraditionalfoodandconsumetraditionalsnacks,in-depthunderstandingoflocalcultureandfolkcustoms.Inaddition,theChinesepeoplealsopayattentionto"familyconsumption".Theyliketotravelwiththeirfamiliesandenjoythefunoffamilyreunion.Chicagoculturepursuesindividualismandinnovationandcreativity,soitemphasizes"materialconsumption"andpursuesluxuryandpersonalizedservicesintourismconsumption.Forexample,westerntouristspaymoreattentiontothecomfortofthehotel,thehigh-enddiningenvironment,themodernsenseofshoppingandfashionsense.Inaddition,Westernculturepaysmoreattentiontosocialinteraction,personalspace,nightlifeandotheraspectsofconsumption,sotherewillbemorenightlifeandsocialactivitiesintourismconsumption.ThedifferenceintheconceptoftourismconsumptionbetweenChinaandtheWestisdeterminedbytheirnationalspirit.DuetothehistoricalandculturalcharacteristicsoftheChinesenationandtheinfluenceofConfucianism,Chinesetourismconsumptionpaysmoreattentiontospiritualsatisfaction,culturalinheritanceandfamilyreunion.Whilewesternculturefocusesonindividualsuccessandinnovationandcreativity,intermsoftourismconsumption,itpaysmoreattentiontomaterialconsumptionandsocialsatisfaction.3.5DifferencesinFoodCulture.3.5.1DifferentRegionsDuetotheinfluenceofearlyimmigrants(EnglishPuritansandAmericanpioneers),traditionalAmericancuisineisjustliketraditionalYankeecuisine.Itischaracterizedby"roughandhonest",freshrawmaterialsareeatenwithoutadditivesorflavoringagents,thefoodremainsoriginal,thecookingprocessisnotmessy,nomatteritisbaking,fryingorfrying,thereisnocomplicatedworkmanship.There'snoneedforslowcooking(exceptforafewregionaldishes),there'snotalotoffancy,andeverythingyouputonyourplatecanbeeatenquicklyandliterally.ThemainsinglemostimportantAmericanfoodismeat,potatoes,cornandvegetables.TheAmericanculinarycultureisindeedoriginatedinEurope,butintheprocessofdevelopment,ithasalsoinjectedavarietyofculturalelements,includingAfrican-Americanculture,Asianculture,Latincultureandsoon.ThegeographicalandclimaticdiversityoftheUnitedStateshasalsohadanimportantimpactonAmericancuisine.Forexample,PacificseafoodonthewestcoasthasaverydifferenttastefromAtlanticseafoodintheeast,andgeographicallynearbyMexicanfoodisalsoverypopularinthesouthandwest.Comparedwithotherregions,theU.S.restaurantindustryismoreopenandinnovative,constantlyexploringnewideasandmethodsincookingtechniques,foodingredientsandfoodpackaging.Inaddition,Americansalsopaygreatattentiontoeatingexperienceforleisureandentertainment.IntheUnitedStates,cateringactivitiesareanimportantpartofsocialandsocialcommunication,sothecateringindustryintheUnitedStatesisconstantlytryingandinnovatingtomeettheneedsofconsumers.Inthepast25years,thehigh-techindustryhasmaderapidprogress.Americans,especiallytheyoungergeneration,notonlyhaveincreasedeconomicincome,butalsohaveincreasedworkpressure,sotheypaymoreattentiontoleisureandfood.Especiallydinnerthismeal,willingtospendmoneytoenjoytherelaxeddeliciousfoodandchoosemellowwineandgrapestomatch.Duetothestrongdemandofthemarket,varioustypesofrestaurants,whethergeneralconsumptionoffastfoodrestaurants,ormediumconsumptionoffamilyrestaurants,orhigh-endrestaurants,mushroomedacrosstheUnitedStates,theUnitedStatescateringindustryappearedavigoroustrend.Breakfastisbread,milk,eggs,juice,cereal,coffee,sausageandsoon.Lunchisusuallyservedintheworkplacewithfastfood(fastfoodisatypicalAmericanfoodculture,verypopular),usuallysandwiches,fruit,coffee,hamburgers,hotdogsandsoon.Dinneristhemainmeal,relativelyrich,thereareoneortwodishes,suchassteak,porkchops,barbecue,friedchicken,bread,butter,vegetables,fruits,snacksandsoon.Manypeoplealsogotorestaurantsfordinner.TherearemanyrestaurantsintheUnitedStates,generalsupplybuffet,fastfood,specialmeal(fixedmeal),fullmealandotherformsofcatering,thepriceisgenerallyrelativelylow,butalsoalacarte,thehighestprice.Breakfastisusuallyatabout8o'clock,lunchisusuallyat12-14o'clock,dinnerisusuallyatabout18o'clock.Theyhaveasnackhabitbeforegoingtobed,whichismainlyfruitandcandyforadultsandmilkandcookiesforchildren.Americantasteisrelativelylight,liketoeatrawandcoldfood,suchascoldshakevegetables,tendersteak,hotsoupisnothot.Dishesareusuallysaltywithahintofsweetness.Frying,frying,stir-fryingandroastingarethemaincookingmethods,insteadofbraisingandsteaming.Meat,fish,vegetablesasthemainfood,bread,noodles,riceisnon-staplefood.Dessertsincludecake,homemadepies,icecreamandsoon.Theyliketoeatg