中国大学MOOC商务英语-案例篇单元测试及考试答案

Unit1Quiz返回已经超过规定的测试次数或提交截止时间已过。你可以作为自我学习进行测验，但提交的结果将无法获得学分。1单选(2分)OntheaccomplishmentofCSCassignment,employeeshonetheirculturaland__________literacy.得分/总分A.technologicalB.marketplaceC.educationalD.legal正确答案：B你没选择任何选项2单选(2分)TheCSCideaistoinstill_____________andleadershipskillsforless-structured,diversebusinessenvironmentandcultures.得分/总分A.marketcompetenceB.globalperspectiveC.partnershipD.managerialconfidence正确答案：B你没选择任何选项3单选(2分)CSCrepresentsnotonlycutting-edgecareertraining,butalsoamajoradvanceinthepracticeof___________.得分/总分A.supplychainmanagementB.economicdevelopmentC.costsavingsD.corporatesocialresponsibility正确答案：D你没选择任何选项4单选(2分)Corporatesocialresponsibilityisnolongerviewedas__________________,butaninvestmentthatbringsfinancialreturns.得分/总分A.legalcomplianceB.businesspriorityC.operationforareputationD.regulatorycost正确答案：D你没选择任何选项5单选(2分)Thealignmentofcharitablegivingwithbusinessstrategy,companyskillsandmarketneedsiscalled____________.得分/总分A.strategicphilanthropyB.shareholderresponsibilityC.CSRvaluecurveD.performanceassessment正确答案：A你没选择任何选项6单选(2分)OneexampleofcompaniesbuildingagrowthplatformthroughthepracticeofCSRis______________.得分/总分A.helpingpreventviolenceinunderservedareasB.donatingmoneyC.disasterrecoveryD.developingproduct/serviceinnovationsthatgeneraterevenue正确答案：D你没选择任何选项7单选(2分)ProbonoisaLatinphrasefor__________undertakenvoluntarilyandwithoutpayment.得分/总分A.qualitycontrolB.professionalworkC.entrepreneurialworkD.growthstrategy正确答案：B你没选择任何选项8单选(2分)Thepotentialdrawbackofthisinvestment__________isthatitisexclusiveintheU.S.whenmanybelieveinternationaldiversificationishelpful.得分/总分A.returnB.collectionC.classificationD.portfolio正确答案：D你没选择任何选项9单选(2分)__________istheprocessofdesigning,launchingandrunninganewbusiness,whichisofteninitiallyasmallbusiness.得分/总分A.BusinessrenovationB.EntrepreneurshipC.EntrepreneurspiritD.Starting-up正确答案：B你没选择任何选项10单选(2分)TrustisthefoundationoftheBBC________;weareindependent,impartialandhonest.得分/总分A.corporateethicB.businessethicsC.businessvalueD.corporatevalues正确答案：D你没选择任何选项11单选(2分)Codeofconductisasetofrulesoutliningthesocialnorms,religiousrulesandresponsibilitiesof,andorproperpracticesfor,anindividual.InChinese,codeofconductis_________.得分/总分A.行动密码B.管理规范C.行为准则D.行动管理正确答案：C你没选择任何选项12判断(2分)ParticipantsinIBM'sCSCassignmentaresmallteamsofexcellentemployeestohelpcommunitiesworldwideaddresschallenges.得分/总分A.B.正确答案：B你没选择任何选项13判断(2分)CSCassignment'sinitialaimwastodeveloptheskillsandexperiencetosucceedasnewgloballeaders.得分/总分A.B.正确答案：A你没选择任何选项14判断(2分)Thestatement“Inthepast,businesswasonlyresponsibletoshareholders”meanscompaniesaresetuptofulfillinvestors'businessandsocietalplans.得分/总分A.B.正确答案：B你没选择任何选项解析：Itmeanscompaniesaresetuponlytogeneratefinancialreturntoinvestors,i.e.tomaximizetheprofit.15判断(2分)Values-basedregulationmustbeplacedaheadoflegalcompliancewhencompaniesintegrateCSRintocorebusinessstrategy.得分/总分A.B.正确答案：B你没选择任何选项解析：​LegalcomplianceusuallyoccursfirstontheCSRValueCurve.Unit2Quiz返回本次得分为：28.00/30.00,本次测试的提交时间为：2020-02-27,如果你认为本次测试成绩不理想，你可以选择再做一次。1单选(2分)Ifyou'relookingtoboostcustomersatisfaction,oneofthemostpromisingplacestostartis____________.得分/总分A.financialgoalsB.customermanagementC.stakeholderinterestD.customerservice2.00/2.00正确答案：D你选对了2单选(2分)Itisbelievedthatincreasedsatisfactionhasa(an)____impactonconsumerspending,cashflow,andbusinessperformance.得分/总分A.negativeB.positive2.00/2.00C.unknownD.neutral正确答案：B你选对了3单选(2分)Astudyof200companiesshowsaclearcorrelationbetweenhigherlevelsofcustomersatisfactionand______.得分/总分A.stakerisksB.stockoptionsC.stockprices2.00/2.00D.sharedividends正确答案：C你选对了4单选(2分)Problemswithservicehadamuch______thanproblemswiththeproductsthemselvesoncustomers’likelihoodtorecommendabrand.得分/总分A.equaleffectB.lesseffectC.largereffect2.00/2.00D.noeffect正确答案：C你选对了5单选(2分)Customerservicecallsinvolvedirectinteractionbetween______.得分/总分A.manufacturesanddistributorsB.customersanddistributorsC.companiesandtheircustomers2.00/2.00D.companiesandmanufactures正确答案：C你选对了6单选(2分)Onepossibilitysheisseriouslyconsideringistointroducealineofsorbetsbasedonexoticfruitslikekiwiandmangoandthatuselow-caloriesweeteners.Whatdoestheunderlinedword"exotic"probablymean?得分/总分A.tastyB.nativeC.foreign2.00/2.00D.toxic正确答案：C你选对了7单选(2分)Thestakesarehigh.Whatdoestheunderlinedword"stakes"probablymean?得分/总分A.sharesB.riskC.steakD.stock0.00/2.00正确答案：B你错选为D8判断(2分)Overall,icecreamsalesintheU.S.havedeclined1to2percentinrecentyears,exceptforHaagen-Dazsandafewothersuperpremiumproducers.得分/总分A.2.00/2.00B.正确答案：A你选对了9判断(2分)ThedeclineinsalesgrowthofsuperpremiumicecreamintheU.S.sincetheearly1990sisduetocompetitionamongicecreamproducers.得分/总分A.2.00/2.00B.正确答案：A你选对了解析：Thecompetitioncomesfromotherproductssuchaslower-calorieyogurtsandlow-fact-icecream.10判断(2分)Frozenyogurtsaleshavedeclinedrapidlyforalongtimebecausemanypeopledidn’tlikethetarttaste.得分/总分A.2.00/2.00B.正确答案：A你选对了11判断(2分)“Dessertjunkies”arethosepeoplewithyearningforlow-fatfrozenyogurtandlow-faticecream.得分/总分A.2.00/2.00B.正确答案：A你选对了12判断(2分)TheretailpriceofHaagen-Dazsisquitehighwhencomparedwithotherpremiumicecream.得分/总分A.B.2.00/2.00正确答案：B你选对了13判断(2分)Manyconsumersbelievethatlowfatmeanlowcalorie.得分/总分A.B.2.00/2.00正确答案：B你选对了解析：Onereasonisthatmanyconsumerswhowereinitiallyexcitedaboutbeingabletobuyagoodtasting,low-fatfrozendesserthaverealizedthatlowfatdoesnotnecessarilymeanlowcalorie.14判断(2分)Aspeoplenoticeconsistentqualitydifferences,customers’attitudesimproveordeterioratequitequickly.得分/总分A.2.00/2.00B.正确答案：A你选对了15判断(2分)Americansnowadayspreferlow-faticecreamsratherthanrichtasteicecream.得分/总分A.2.00/2.00B.正确答案：A你选对了解析：Americansseemtoswingbackandforthintheiryearningsforlowfatandrichtaste.Unit3Quiz返回本次得分为：28.00/30.00,本次测试的提交时间为：2020-03-02,如果你认为本次测试成绩不理想，你可以选择再做一次。1单选(2分)Thepriceinanexportsalescontractshouldbequotedin__________.得分/总分A.USD140CFRShanghaiB.USD110/bagShanghaiC.USD100/unitCIFNewYork2.00/2.00D.USD120/ctnFOB正确答案：C你选对了2单选(2分)Theterm“______exportsofgoods”meansthetradevalueofexportswhich“havebeenadjustedforpricechanges".得分/总分A.trueB.genuineC.real2.00/2.00D.nominal正确答案：C你选对了3单选(2分)Normally,atypical____________followsthepatternofprosperity,recession,depression,andrecovery.得分/总分A.economicsurgeB.businesscycle2.00/2.00C.businessdeclineD.economicdownturn正确答案：B你选对了4单选(2分)“美国制造业是主要的受益者。”Theunderlinedexpression“受益者”is________inEnglish.得分/总分A.investorB.beneficiary2.00/2.00C.receiverD.ledger正确答案：B你选对了5单选(2分)Securitiesarestocks,shares,bonds,orothercertificatesthatyoubuyinordertoearnregularinterestfromthemortosellthemlaterforaprofit.TheChineseversionfor“securities”is_________.得分/总分A.股票债券B.安保措施C.有价证券2.00/2.00D.抵押品正确答案：C你选对了6多选(2分)Theyear1978________thereformandopening-upinChina.得分/总分A.occurredB.witnessed1.00/2.00C.saw1.00/2.00D.tookplace正确答案：B、C你选对了7多选(2分)Theglobalcreditmarketsseelittleriskinlending,suggestingaclimatethatwillaccommodateborrowing."Accommodate"heremeans_________.得分/总分A.调解B.满足…需求1.00/2.00C.票据融通D.适应1.00/2.00正确答案：B、D你选对了8判断(2分)Internationaltradeistheexchangeofgoodsandmerchandiseacrossinternationalboundariesorterritories.得分/总分A.B.2.00/2.00正确答案：B你选对了解析：Internationaltradeistheexchangeofbothgoodsandservicesacrossinternationalboundariesorterritories.Merchandiseisalsogoods.9判断(2分)Fewnationsoftheworldhavetherawmaterials,climate,technology,andskilledlaborneededtoproduceallthegoodsandservicestheymaydesire.得分/总分A.B.2.00/2.00正确答案：B你选对了10判断(2分)AttentiontoexportsoutweighsthattoimportsinAmerica.得分/总分A.B.0.00/2.00正确答案：A你错选为B解析：IntheU.S.,mostoftheattentionwasontheimportsideofitsinternationaltrade.11判断(2分)DevaluationoftheUSdollarmakesthepricesofforeigncurrenciesandproductslessexpensivetoAmericans.得分/总分A.2.00/2.00B.正确答案：A你选对了解析：Devaluationreferstoadecreaseinthevalueofacountry'scurrencyrelativetothatofforeigncountries.Currencydevaluationisasynonymousexpressionofcurrencydepreciation.ToAmericans,whentheUSdollardevaluatesordepreciates,thepricesofforeigncurrenciesandproductswillbemoreexpensive.12判断(2分)ThethreepillarsofU.S.economicgrowththisyearhavebeenhousingconstruction,businessoutlaysfornewbuildingsandequipment,andexports.得分/总分A.2.00/2.00B.正确答案：A你选对了解析：ThethreepillarsofU.S.economicgrowththisyearhavebeenconsumerspending,businessoutlaysfornewbuildingsandequipment,andexports.Housingconstructionfallsintothecategoryofbusinessoutlays.13判断(2分)Accordingtothecase-studyreading,thestronggrowthineconomiesoverseasisnotdrivenbytheirexportstoAmericabutbytheirowndomesticdemand.得分/总分A.B.2.00/2.00正确答案：B你选对了14判断(2分)AndthetimingisespeciallyfavorablewhentheU.S.exporterscanusetheextrasupportofglobalization.得分/总分A.B.2.00/2.00正确答案：B你选对了15判断(2分)EuropeancountriestogetherwithJapanaccountforabouthalfofallU.S.exports.得分/总分A.2.00/2.00B.正确答案：A你选对了解析：EuropeandallPacificRimcountriesaccountforabouthalfofallU.S.exports.Unit4Quiz返回本次得分为：30.00/30.00,本次测试的提交时间为：2020-03-04,如果你认为本次测试成绩不理想，你可以选择再做一次。1单选(2分)Youshouldn'ttheexerciseequipmentwhileothersarewaitingtouseit.得分/总分A.monopolize2.00/2.00B.terminateC.engageD.empower正确答案：A你选对了2单选(2分)Themuseumisannuallybyfundsfromseveralmajorcorporations.得分/总分A.acquiredB.mergeC.subsidized2.00/2.00D.purchased正确答案：C你选对了3单选(2分)Whenparentsofmarginalized,poorstudentstrytoaroundtheharshrulesandrequirements,theyareofteninvestigated,tried,andpunishedwithstrictprejudice.得分/总分A.beatB.investigateC.navigate2.00/2.00D.set正确答案：C你选对了4单选(2分)Theeconomyslumped,NASCARstruggledtofindwaystokeepitslongracesinteresting,andsomeofthesport'smorestarsbeganmovingtothesidelines.得分/总分A.infamousB.marketable2.00/2.00C.desirableD.pleasant正确答案：B你选对了5单选(2分)Theproposaltoestablishajointventurewasacceptedwith______approval.得分/总分A.aberrantB.autonomousC.completeD.unanimous2.00/2.00正确答案：D你选对了6单选(2分)Ifyoupaybycreditcard,youhaveto_____thetransactionbysigningapayslip.得分/总分A.authorize2.00/2.00B.withdrawC.depositD.transfer正确答案：A你选对了7单选(2分)Whenanemployeeisawarethathisexpertiseandexperiencesareappreciatedbyhiscompanyandhisfellowworkers,heisableto_____evenmorecloselywiththecompany.得分/总分A.noticeB.identify2.00/2.00C.recognizeD.acknowledge正确答案：B你选对了8单选(2分)TheYen_______yesterday,fallingfrom$114to$115againstthedollar.得分/总分A.boomedB.loosenedC.gainedD.weakened2.00/2.00正确答案：D你选对了9单选(2分)Theexporterdidn'treceivepaymentforhisgoodsbecausethebuyer______.得分/总分A.declinedB.defaulted2.00/2.00C.deferredD.denied正确答案：B你选对了10单选(2分)凭借先进的生产技术，他们得以占据竞争优势。Theunderlinedphrase“竞争优势”is________inEnglish.得分/总分A.competitionedgeB.competitiveedge2.00/2.00C.competitionadvantageD.competewell正确答案：B你选对了11单选(2分)Choiceandmigrationofpositionhavereflectedenterprise'sdynamicresourcedistributionideaandthegoalofmaximizedvalueinlong-term.InChinese,resourcedistributionis_________.得分/总分A.资源分发B.资源分销C.资源分布D.资源配置2.00/2.00正确答案：D你选对了12判断(2分)Monopolymeansthatamonopolisticactivityorrightthatisconcentratedinacertainsphere.得分/总分A.B.2.00/2.00正确答案：B你选对了13判断(2分)Themonopoliesinareaofenergyarebenign,andsoit'sunnecessaryforthegovernmenttoeliminatethem.得分/总分A.B.2.00/2.00正确答案：B你选对了解析：Themonopoliesinareaofenergyaremostmalicious,andtheireliminationistheresponsibilityofeverygovernmentwhichisnotindifferenttothepopulationwell-being.14判断(2分)ThemistakeofIBM,acompetitorofMicrosoft,wasthatitlicensedat“Microsoft”theprimitiveoperatingsystemanddidnotstipulateforownexclusiverights.得分/总分A.B.2.00/2.00正确答案：B你选对了15判断(2分)Themostobvioussolutiontomonopolywouldbethedismemberment.得分/总分A.B.2.00/2.00正确答案：B你选对了Unit5Quiz返回本次得分为：26.00/30.00,本次测试的提交时间为：2020-03-09,如果你认为本次测试成绩不理想，你可以选择

再做一次

。1单选(2分)Ifacompanycontinuestosupportfullyfundedpensionplans,whichcategorywillitlikelyfallinto?得分/总分A.progressiveapproachB.flexibleapproachC.standardapproachD.traditionalapproach2.00/2.00正确答案：D你选对了2单选(2分)Softreturnsdeliveredbyaneffectivebenefitsprogramincludeasenseofmeetingobligationsandgoodwilland

?得分/总分A.employeeretentionB.corporateproductivityC.corporatereputation2.00/2.00D.employeeattraction正确答案：C你选对了3单选(2分)Whichstatementsbestdescribesthecompanythatspendsmoremoneytofunditsbenefitsprogramsthanitscompetitors?得分/总分A.worsethanthecompetitionB.comparabletothecompetition0.00/2.00C.betterthanmostofitscpmpetitorsD.bestintheindustry正确答案：D你错选为B4单选(2分)Employeebenefitsrepresentaninvestmentfromwhichcompaniesderivevalue,anditshouldbemanagedinlinewithanoverallbusinessstrategyratherthanwrittenoffasan

.得分/总分A.expense2.00/2.00B.insuranceC.rewardD.profit正确答案：A你选对了5单选(2分)A(An)

isafixedorvariablesumofthatacompanypaystoitssalesforce,inanattempttomotivatepersonnelandspurrevenues.得分/总分A.annualbonusB.profitingsharingC.overtimewageD.salecommission2.00/2.00正确答案：D你选对了6单选(2分)Surveyparticipantstheirapproachtoemployeebenefitsintooneoffourprofiles.得分/总分A.putB.clarifiedC.distinguishedD.categorized2.00/2.00正确答案：D你选对了7单选(2分)Acompany’sinvestmentinemployeebenefitshasthepotentialtodeliver_____

returnsintheformofemployeeattraction,retention,andproductivity.得分/总分A.valuelessB.countableC.worthlessD.invaluable2.00/2.00正确答案：D你选对了8单选(2分)长期不遗余力地致力于全额资助退休金计划的企业很可能属于这个种类。Theunderlinedphrase“退休金计划”is________inEnglish.得分/总分A.retirementprogramsB.pensionplans2.00/2.00C.retirementplansD.pensionprograms正确答案：B你选对了9多选(2分)Tocreateabenefitspackagethatdeliverssoftandhardreturnstoemployees,acorporaterequiresaparadigmshiftinsuchareasas

.得分/总分A.cultivatingacultureofhealthandwell-being0.50/2.00B.promotingwork/lifebalance0.50/2.00C.fosteringfinancialsecurity0.50/2.00D.craftinganunparalleledexperience0.50/2.00正确答案：A、B、C、D你选对了10多选(2分)Thewaysthatemployerscanusetoaddressthefinancialsecurityofemployeesinclude

.得分/总分A.offeringfinancialcounseling0.50/2.00B.offeringestateplanning0.50/2.00C.offeringretirementplanningseminars0.50/2.00D.offeringmoneytoemployees0.50/2.00正确答案：A、B、C、D你选对了11多选(2分)Employeesthatplaceaheavyemphasisonthe

and

oftheirbenefitsprogramsandregardthemaskeycompetitivedifferentiatorsarecharacterizedasprogressive.得分/总分A.duration该题无法得分/2.00B.richness该题无法得分/2.00C.costD.diversity正确答案：B、D你错选为A、B12判断(2分)Smallerbusinesseswithjustoneortwolocationsandthoseinthemanufacturingindustrythatemployahighproportionofhourlyworkersaretwotypesofemployersthatfrequentlyfitthestandardprofile.得分/总分A.2.00/2.00B.正确答案：A你选对了解析：Smaller

businesses

with

just

one

or

two

locations

and

those

in

the

service

industry

that

employ

a

high

proportion

of

hourly

workers,

are

two

types

of

employers

that

frequently

fit

the

standard

profile.13判断(2分)Aholisticapproachtoemployeebenefitscontributestoemployeeengagementandsatisfaction.得分/总分A.B.2.00/2.00正确答案：B你选对了14判断(2分)AccordingtoMetLife’sstudy,82%ofemploeesbelievework/lifeprogramswouldimproveretention.得分/总分A.B.2.00/2.00正确答案：B你选对了解析：MetLife's

study

found

that

82%

of

emploees

believe

work/life

programs

would

improve

productivity.15判断(2分)Themostcriticalstepinestablishingahigh-qualitybenefitsexperienceiseffectivecommunication.得分/总分A.B.2.00/2.00正确答案：B你选对了Unit6Quiz返回本次得分为：28.00/30.00,本次测试的提交时间为：2020-03-11,如果你认为本次测试成绩不理想，你可以选择再做一次。1单选(2分)Manyappscanstreamlineandmakeyourtravelseasieraswellassaveyoumoneyonflightsandhotels.Heretheunderlinedword"streamline"means_________.得分/总分A.makeitwastedB.makeiteasyC.speedup2.00/2.00D.makeithard正确答案：C你选对了2单选(2分)Expertsagreethat_________arethecrucialfactorincompellingpresentations.得分/总分A.numbers0.00/2.00B.storiesC.examplesD.pictures正确答案：B你错选为A3单选(2分)WhiconeisNOTthecharacteristicofcommunication__________accordingtothedefinitionofcommunication:得分/总分A.messageviacommonlyunderstoodcodesB.one-way2.00/2.00C.dynamicandon-goingD.sharedmeaning正确答案：B你选对了4单选(2分)WhatisthemostimportantskillthattheemployersseekaccordingtothesurveyreportedbyForbesmagazinein2015____________.得分/总分A.TechnicalknowledgerelatedtothejobB.TheabilitytomakefriendswithothersC.Theabilitytoworkintheteamstructure2.00/2.00D.Theabilitytosellandinfluenceothers正确答案：C你选对了5单选(2分)Whatisthebenefitofspeakingslowly?___________.得分/总分A.Youappeartobemoreconfidentandincontrol.B.Yourarticulationimproves.C.Itincreasestheabilityoflistenerstocomprehendwhatyouaresaying.D.Alloftheabove2.00/2.00正确答案：D你选对了6单选(2分)Whichofthefollowingnon-verbalbehavioristhemostimportantinapresentationaccordingtoAndersonintheadditionalreadingmaterial?_________得分/总分A.gestureB.postureC.noneoftheaboveD.eyecontact2.00/2.00正确答案：D你选对了7单选(2分)Wealwaysdothoroughmarketresearchbeforewepriceourproductsothatourpricewouldbeproperforourtargetcustomersandcompetitiveinthemarket.InChinese,theunderlinedword“price”is_________.得分/总分A.价格B.赋予……价值C.为……付出代价D.给……定价2.00/2.00正确答案：D你选对了8多选(2分)Whichofthefollowingstatementsis/aretrueofslides?___________得分/总分A.Slidesshouldbecolorful.B.Theyshouldbeasmanyaspossible.C.Eachslideshouldcontainjustafewwords.1.00/2.00D.Slidesshouldbeusedtoreinforceyourspeech,nottorepeatyourspeech.1.00/2.00正确答案：C、D你选对了9多选(2分)Beingnervousinapresentation___________.得分/总分A.shouldbeavoidedB.isnatural1.00/2.00C.willruinthepresentationD.canimproveyourperformance1.00/2.00正确答案：B、D你选对了10多选(2分)Noiseinthecommunicationprocessmodelcanbebothexternalandinternal.Whichofthefollowingis/areexample(s)ofinternalnoise?_______.得分/总分A.Thespeakercannotbeheardbecausesomepeopleweretalkingloudly.B.Thereceiverisverytriedandbored.1.00/2.00C.Thereceiverisverysadbecausehisdogdiedyesterday.1.00/2.00D.Theaudiencearelisteningattentivelytothespeaker.正确答案：B、C你选对了11判断(2分)Therearetencomponentsinthecommunicationprocessmodel,i.e.,sender,encoding,message,channel,decoding,receiver,response,feedback,noiseandcontext.得分/总分A.2.00/2.00B.正确答案：A你选对了12判断(2分)Therearetwokindsofnoises:theexternalandinternalnoise.得分/总分A.2.00/2.00B.正确答案：A你选对了13判断(2分)Thecontextdoesnotmatterinthecommunicationprocessaslongasthemessageispassedontothereceiversuccessfully.得分/总分A.2.00/2.00B.正确答案：A你选对了解析：Context

matters

in

the

communication

process

because

it

determines

the

content

of

the

message

and

how

it

is

delivered.14判断(2分)Customerbasearethegroupofcustomerswhorepeatedlypurchasethegoodsorservicesofthebusiness.得分/总分A.B.2.00/2.00正确答案：B你选对了15判断(2分)Productlinesareusuallycreatedbyacompanyasamarketingstrategytoattractnewcustomerstobuyabrand.得分/总分A.B.2.00/2.00正确答案：B你选对了解析：Product

lines

are

usually

created

by

a

company

as

a

marketing

strategy

to

attract

customers

who

have

already

been

buying

the

brand.Unit7Quiz返回本次得分为：30.00/30.00,本次测试的提交时间为：2020-03-16,如果你认为本次测试成绩不理想，你可以选择再做一次。1单选(2分)Thesalesofaparticularcompanyinamarket,expressedasapercentageofthetotalsalesiscalled.得分/总分A.marketshare2.00/2.00B.marketpriceC.marketcapD.marketvalue正确答案：A你选对了2单选(2分)Onlinechatisawayofcommunicatingbysendingtextmessagestopeopleinthesamechat-roomreal-time.得分/总分A.atB.ofC.byD.in2.00/2.00正确答案：D你选对了3单选(2分)WhichoneisNOTthereasonthatsomepeoplethinkitconvenienttoshoponline?得分/总分A.Theycanstayhometobuythings.B.TheythinktheycangetlowerpricesontheInternet.C.Theycanbuythingsatanytimetheylike.D.Theycanfindfreethingstheywant.2.00/2.00正确答案：D你选对了4单选(2分)Theonlinestores得分/总分A.musttrytoattractthosewhoneverusetheInternet.2.00/2.00B.mustcollecteveryone'screditcardinformation.C.mustpreventcustomers'creditcardinformationfrombeingstolen.D.musthavebranches.正确答案：A你选对了5单选(2分)E-commercehaswitnessedagrowthallovertheworldtheseyears.得分/总分A.moderateB.fixedC.steadyD.great2.00/2.00正确答案：D你选对了6单选(2分)LettersareusuallydeliveredbyapostmanwhereasE-mailsaresentthrough.得分/总分A.theinternet2.00/2.00B.amodemC.thesoftwareD.asearchengine正确答案：A你选对了7单选(2分)ThepopularChinesenameforasearchengineis得分/总分A.搜查发动机B.搜索引擎2.00/2.00C.搜索发动机D.搜查引擎正确答案：B你选对了8单选(2分)Tosnagnewcustomersandkeeptheoldonesrememberingyouvividly,seriouslyplantolaunchanewsletter,andsendittoallprospectsandcustomersonabasis.得分/总分A.regular2.00/2.00B.longC.seldomD.accidental正确答案：A你选对了9单选(2分)Acomputerissomeonewhotriestobreakintocomputersystems,especiallyinordertogetsecretinformation.得分/总分A.repairmanB.workerC.hacker2.00/2.00D.technician正确答案：C你选对了10单选(2分)UserscantransferdatafromacomputeraniPhonewithaclickofthemouse.得分/总分A.to2.00/2.00B.forC.withD.at正确答案：A你选对了11单选(2分)Ifyouplantocollectsensitivefromyourcustomers,youshouldusesecuritysystemslikeSSL.得分/总分A.information2.00/2.00B.informativeC.informingD.inform正确答案：A你选对了12单选(2分)WhichofthefollowingstatementsisTrue?得分/总分A.ThereisnocommongroundbetweenAlibabaandAmazonbecauseAlibaba’sprioritiesaretheiremployees,theircustomersandthentheshareholderswhileJeffBezosisnotoriousonWallStreetforcontinuallyinvestinginthefutureofhiscompanyattheexpenseofprovidingshorttermreturns/profitstoshareholders.B.ThereisonlyonecommongroundbetweenAlibabaandAmazonbecausebothrelegateshareholderintereststothebottomofthetotempole.C.TaobaodivisioniswhereAlibabamakethevastmajorityoftheirmoney,isresponsibleformorethan80%ofAlibaba’ssalesandconsistsoftwomainproperties:onemajorplatformisB2B,theotherisB2C.2.00/2.00D.BothAlibabaandAmazonhaveacloudcomputingdivision(althoughAlibaba’sismuchbigger),bothareinvolvedwithmediacreationandAmazonevenownsastakeinaprofessionalChinesesoccerteam!正确答案：C你选对了13判断(2分)Thereisawidevarietyofproductsavailabletobuyontheinternet.Therearelotsofbargainsinshopsintherunuptodifferentfestivalstoencouragepeopleofshoppingonlinetospendmoremoney.得分/总分A.2.00/2.00B.正确答案：A你选对了14判断(2分)Themorepopularinternetshoppingbecomes,themorepeopleworryaboutthesecurity.得分/总分A.2.00/2.00B.正确答案：A你选对了解析：The

number

of

internet

users

worried

about

online

security

fewer

than

the

number

of

internet

users

shopping

online.

Trading

online

can

represent

more

profit

than

traditional

commerce.15判断(2分)Amazoniscriticizedforalienatingsuppliers,contentpartnersandpublisherswhileAlibabahaveadifferentfocus.Alibabahelpssmallbusinesses,whichmakesitstandinstarkcontrasttoAmazon.得分/总分A.2.00/2.00B.正确答案：A你选对了Unit8Quiz返回本次得分为：28.00/30.00,本次测试的提交时间为：2020-03-18,如果你认为本次测试成绩不理想，你可以选择再做一次。1单选(2分)ThequalityofthecustomerserviceofSouthwestAirlinesisensuredthroughtheeffortsmadeby_____________.得分/总分A.thehigh-levelmanagersB.thePresidentC.alltheabove2.00/2.00D.theemployees正确答案：C你选对了2单选(2分)Theconcept___________explainsthecloserelationshipbetweenprovidingqualitycustomerserviceandachievingimpressiveprofits.得分/总分A."speed-to-market"B."externalenvironmentanalysis"C."service-profitchain"2.00/2.00D."thinklocal,actlocal"正确答案：C你选对了3单选(2分)Thedrawbacksofautomatedcustomerservicemightinclude____________.得分/总分A.requiringalargenumberofemployeesB.requiringmuchattentionfrommanagersC.lackingflexibility2.00/2.00D.limitedservicetime正确答案：C你选对了4单选(2分)AccordingtotheprincipalanalystofForresterResearch,companiesarenowinvestingmoreon______________.得分/总分A.trainingemployees2.00/2.00B.negotiatingwithgovernmentofficialsC.establishingoverseasoperationsD.attractingsuppliers正确答案：A你选对了5单选(2分)TheluxuriousemployeetrainingofferedbytheFourSeasonsHotelsiscalled_________.得分/总分A."academicconference"B."packageholiday"C."studytour"D."familiarizationstay"2.00/2.00正确答案：D你选对了6单选(2分)Howdoyouaccountforthecompany'salarminglyhighstaff__________?得分/总分A.satisfactionB.assetC.turnover2.00/2.00D.morale正确答案：C你选对了7单选(2分)Kidswhodevelopaffectiveandcognitive________formhealthyrelationshipsandarguelesswiththeirparents,researchshows.得分/总分A.marketingB.empathy2.00/2.00C.credibilityD.sponsorship正确答案：B你选对了8单选(2分)Wehadachancetoconsultand________ourdiplomaticeffortsandapproacheswithFrance.得分/总分A.diminishB.targetC.profitD.coordinate2.00/2.00正确答案：D你选对了9单选(2分)__________difficulties,pleasedonothesitatetocontactourCustomerServiceDepartment.得分/总分A.AlthoughB.Intheeventof2.00/2.00C.NeverthelessD.Because正确答案：B你选对了10单选(2分)Whenyouworkatthe__________,youshouldbepreparedtodealwithemergencies.得分/总分A.segmentB.frontline2.00/2.00C.researchD.household正确答案：B你选对了11单选(2分)Thecompanydecidedto_______aSpanishmanagerasthepresidentofthecompany.得分/总分A.chartB.appoint2.00/2.00C.retailD.coerce正确答案：B你选对了12判断(2分)SouthwestAirlinesmailedgiftstopassengersaftertheflightdelayinordertosettlecustomercomplaints.得分/总分A.B.2.00/2.00正确答案：B你选对了解析：Southwest

Airlines

proactively

sent

out

gifts

according

to

their

own

standards

of

customer

service

and

showed

their

care.13判断(2分)Mostcompaniesnowadayscompetenotonlyoverproductpricesbutmoreimportantlyonthequalityofcustomerservice.得分/总分A.2.00/2.00B.正确答案：A你选对了14判断(2分)Themodelofhomeshoringisoftenadoptedtoattractexperiencedandeducatedcustomerserviceemployeesduetoitshighflexibilityandlowcommutingcosts.得分/总分A.0.00/2.00B.正确答案：B你错选为A15判断(2分)Thefreeproduct-loanerprogramcreatedbyCabela’swouldnotonlyperkupemployeesbutalsohelpthembetterempathizewiththeproductissuesthatcustomersmighthave.得分/总分A.B.2.00/2.00正确答案：B你选对了《商务英语-案例篇》期末考试测试题返回本次得分为：76.00/80.00,本次测试的提交时间为：2020-03-23。1单选(2分)Customerservicecallsinvolvedirectinteractionbetween______.得分/总分A.manufacturesanddistributorsB.