全球市场百宝书-日本-TikTok for Business

ꢀꢁꢀꢁPart

1:

ꢀꢁꢂꢃꢄꢅꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎꢏꢇꢈꢐꢑꢒꢓꢔꢕꢖꢗPart

2:

ꢀꢁꢆꢇꢈꢉꢊꢋꢍꢎꢏꢘꢙꢚꢛꢜꢝꢞꢟꢠꢡꢢꢣꢤꢝꢥꢦꢧꢨꢩꢪꢫꢬꢭꢋꢮꢯꢢꢰꢱPart

3:

ꢀꢁꢌꢍꢎꢄꢅꢋꢌꢲꢳꢂꢴꢍꢎꢓꢏꢵꢶꢁꢷꢒꢸꢹ

ꢺꢻꢼꢊꢽꢾꢿꣀꢏꢵꢶꣁ

ꢺꢗPart

4:

ꢀꢁꢂꢃꢏ

ꢐꢑꢒꢓꢔꢕꢖꢽꢧ确ꣂꢍꢎꢨꢩꢏꢹ

ꢺꣃ꣄ꣅ꣆꣇꣈ꢕꢺꢊ꣉꣊

ꢊ꣌꣍ꢊ3C꣎꣏꣐ꢗPart

5:

ꢀꢁꢂꢃꢗꢐꢓꢔꢘꢙꢋꢌꢨꢩ꣑꣒꣓ꢞ꣔꣕꣔꣖ꢏ

꣘ꢊ

꣚꣛꣜ꢏꢎꢩ꣝꣞꣟ꢢꢊ꣠꣡꣢꣣꣤ꢏꢍꢎꢹ꣝꣞꣦ꢺ꣧꣨꣩꣪ꢗPart

6:

TikTokꢚꢀꢁꢍꢎꢵꢶ꣫꣨TikTok꣬꣭꣮

꣰꣱ꣲꣳꣅꢊ꣩꣪ꢤ꣠ꢲꢠꣴꣵꢏꢍꢎꣶꢂꢴꣷ꣸

꣘ꢞ꣹꣺ꣻꢏ꣼ꣽ꣇꣈ꢗPart

7:

ꢀꢁꢂꢃꢓꢔꢛꢜꢍꢎꢵꢶ꣫ꣾ

ꢏ꤀꤁꣼ꣽ꤂꤃꤄꤅ꢕꢺꢱ꤆꣠꤇꤈ꢒ꤉ꤊ꣫꣨꣝꣞ꤋꤌꢏꤍꤎꤏꤐꤑꤒꤓꢵꢶꢏꤔ꣒ꢗ2ꢀꢁꢂꢃꢄꢅ3ꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌ1.26ꢎꢓꢥꢂꢃꢄꢪꢫꢔꢕꢬꢭGDP5ꢀꢁ.0ꢂꢃ5ꢄꢅꢮꢯꢰꢱꢲꢳꢯꢴꢵꢍ15~64ꢇꢶꢓꢥꢖꢛꢜꢗꢘ,ꢇꢈꢷꢓꢥꢸꢹꢺꢻꢀꢁꢂꢃꢆ

40ꢇꢈꢉꢊꢂꢃꢋꢌꢍꢎꢀꢁꢂꢃꢏꢐꢑꢒꢓꢔꢕꢖꢀGDPꢑꢗꢘ,ꢆꢙꢈꢚꢛꢜꢝꢞꢉꢊꢟꢠꢡꢢꢣ10ꢀꢁ꣄ꣅꢢ꣆꣇꣈꣉꣊꣋꣌ꢑ꣍꣎ꢤꢥꢁꢦꢧꢨꢩ2018-2022ꢀꢁꢂꢃꢄꢁꢅꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎ+17.5%ꢇYoYꢏꢐ$2,6ꣀ7ꢏꣁ5ꣂꣃꢁꢎ20182019202020212022208.78218.05221.47ꢏꢐꢮꢯꢬꢭꢼꢽꢾꢂꢃꢄꢿ239.39258.964Source:ꢀWorld

Bank

2021ꢀꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎꢏꢋꢌꢍꢎꢏꢂꢃꢐꢑꢒꢓꢔꢀꢏꢕꢖꢗꢘꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊ꤇꤆꤈꤉ꢞꤊꢂꢢꢃꢚꢏꢐꤋꢔꢗꢊꢋꢌꢍꢎꢏꢐꢑꢒꢓꢔꢕꢖ

GDPꢗꢱꢲꢳꢴꢵꢶꢷꢸꢹꢺꢻꢗꢊꢋꢚꢏꢐꢼꢅꢽꢾꢿꣀꣁꣂꢗꣃ꣄ꣅ꣆ꢊꢋꢚ꣥꣦꣣ꤌꤍꤎꤏꤐꤎꤑꤒ模ꢆꢘꢙꢚꢔꢛꢜꢝꢞꢟꢠꢡꢢꢈꢣ꣇ꢚ꣈ꣃꢻ꣉ꢰ꣊꣋꣌꣍꣎꣏ꣅ꣐ꢰꤓꢘ꣈ꤔꤕ꣠ꤖꢽꤗꢚꤘꤙꢏꢤꢥꢦꢧꢥꢨꢧꢩꢔꢧꢪꢫꢬꢔꢕꢚꢏꢐ꣑赠꣒够꣓꣒꣔꣕꣖ꢾ꣗꣕ꢐꤚꤛꢗ꤂꣈ꣃꢚꤞꢛꢰꢚꢭꢮꢏꢐꢯꢰ꣘꣙꣚꣛꣜꣝ꢋ꣞ꣅꢚ꣟꣠ꢰ4%꣨꣩꣪꣫꣬꣭꣮꣯꣰

꣡꣢꣣꣤꣎꣥꣦模꣧2022ꢇGDPꢇ꣓꣒꣟꣠ꢀꢁꢂꢃꢄꢀꢅ567.5꣣ꣷꢔꢧ꣸꣹꣟꣠꣯꣺ꣻꢙꢚꢙꢚꢌꢍꢎ540.5ꢛꢝꢛꢞꢆꢇꢅ777.6ꢌꢏꢎ680ꢇꢈꢉꢊꢋꢌꢍꢌꢎ꣼ꣽꢊꣾꣿꢈꢉꢅ775.2꣕ꣅꣴꣵꣶ꣦꣣꣮꣯꣰纸꣱ꣲꣳ꣰ꢌꢏꢎ680ꢙꢚ146.46150.46154.4ꢙꢚꢆꢊꢋꢌꢅ274.2ꢌꢏꢎ680ꢛꢜꢛꢜꢐꢄꢅ2077.2ꢖꢗꢎ2062.8ꢍꢎꢅ464.3ꢐꢑꢎ455.3202020212022ꢀꢁꢂꢃꢄꢅꢆꢏꢊꢅ131.6ꢀꢁꢂꢃꢄꢅꢆ

3%ꢇꢈꢉ2022ꢇꢊꢋ꤀꤁꤂꤃꤁꤄꤅꤆

154.4ꢏꢐꢑꢇꢒꢓꢒꢓꢔꢕꢎ95.5ꢔꢕꢖ

10ꢏꢁꢗꢘꢙꢚꢛ(ꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋ)ꢀꢁꢂꢃꢄꢅꢆ

ꢇ2017)5Source:ꢀWikipedia;ꢀResearchGate;ꢀGCCSTAT

;

World

Bankꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢉꢋꢌꢍꢂꢎꢏꢐ•

ꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎꢏꢈꢐꢑꢒꢓꢔ务ꢕꢖꢗꢘ•

ꢙꢈꢚꢲꢛꢳꢜꢴꢕꢵꢝꢈꢞꢲꢟꢳꢠꢔꢡꢢꢣꢤꢥꢈꢦꢁꢄꢧꢍꢨꢀꢁꢩꢪꢫꢬꢭꢮꢯꢰꢙꢱꢤꢥꢀꢁꢽꢾꢿꢫꣀꢶꢷꢸꢹꢺstarꢻꢼꣁꣂꣃ꣄ꢽꢾ

ꣅ

ꢶꢷꢀꢁꢂꢃꢀꢁꢂꢃꢀꢁꢂꢄꢀꢁꢂꢃꢄꢅꢆꢇꢈ锋ꢉꢊꢋꢀꢌꢄꢍꢎꢀꢁꢏꢐꢑ62%ꢖꢗꢋꢌꢕ,ꢾ꣆꣇꣈꣉65%ꢆꢇ>100ꢈ46%ꢆꢇ>200ꢈ꣊ꢟ

ꢔꢡꢢꢈ꣋꣌꣍꣎41%ꢔ꣏꣐꣑꣒꣓꣔24%12%10%10%2%ꢀꢁꢂꢃꢄꢅꢆꢇ6%ꢀꢁꢂꢃꢄꢅꢆꢇꢈꢆꢀꢁꢂꢃꢀꢁꢂꢃꢄꢃꢅꢃꢉꢊꢋ1872ꢌꢍꢉꢊꢋ1889ꢌꢍꢀꢁꢂꢃꢎꢏꢀꢁꢂꢃꢐꢑꢒꢉꢊꢋ1526ꢌꢍꢉꢊꢋ578ꢌꢍ6Source:ꢀWorld

Bank

2021

;

Brookings

2021ꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎꢏꢎꢐꢑꢒꢓꢔꢕꢎꢏꢐꢑꢒꢓꢔꢕꢖꢀꢁꢂꢃꢄꢅꢁꢆꢇꢂꢃꢈꢉꢊꢋꢌꢋꢍꢀ

ꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎꢆꢏꢐꢑꢹꢺꢻꢀ

ꢼꢽꢾꢿꣀꣁꣂꣃ꣄ꣅꢘ꣚꣛ꢩ꣇꣜꣝꣞꣟꣠꣡꣢ꢉ꣣

꣥

ꢑ꣦Ethicꢒꢓꢔꢕꢖꢄꢅꢆꢗꢘꢙꢚꢛ

ꢋꢝꢞꢂꢃꢑ告꣆ꣅꢩ꣇ꢆ꣈꣉꣊꣋꣌꣍꣎ꢢ꣧ꢹꢺ够꣜꣨ꢢ꣩꣪꣨去꣫ꢆ꣬꣩꣟ꢟꢉꢠꢍꢕꢖꢡꢑꢢꢣꢤꢥꢋ

(Diversity)ꢒꢦ꣏꣐꣑꣒꣓ꢑ꣔꣕꣖꣗ꢼꢽ꣘꣙ꢸ꣭ꢑꢉꢢ꣆꣮꣨去꣫ꢆ꣬꣯꣟꣭ꢸꢅꢆꢧꢣꢑꢨꢩꢪꢫꢬꢭꢮꢯꢰꢆꢱꢲꢳꢴꢭꢵ

Lifestyleꢒꢆꢶꢷꢸꢉꢊꢋꢌꢍꢎꢏꢐꢉꢑꢋꢌꢍꢎꢏꢐ2040ꢀꢁ

65+ꢀꢂꢃꢄꢅꢆꢇꢈ•

꣩ꣵ꣪ꣶꣷꢀꢁꢂ

90ꢃꢀꢁꢂ

100ꢃ••••꣼ꣽ59%47•%꣸꣹꣪ꣾ38%7%48%•

꣺ꣻ•20%3,700ꢀꢒꢄꢓ1,700ꢀꢒꢄꢓ25-34ꢒ꣰꣱ꢊꣲꣳꢎꣀ꣊ꣴꢐ꤀

20ꢒ꣊꤁꣄꣊ꢩ꤂꤃꤄꣓꤅꤆ꢑ꣈꣉꣊꣋꤇

10꣰ꢸꢀꢁꢂꢃꢄꢅꢆꢇ尊ꢈꢉꢊꢋꢌꢍꢎꢏꢐꢑꢒꢓꢔꢕꢖꢗꢘꢙ2022ꢒ꣊ꢑꢹꢺ꤈꤉ꤊꤋꤌꤍꢭ

1986ꢒ꣊꤈꣦ꢭ

1960ꢒ꣊ꢢ꤁ꢑꢹꢺꤔꢶ꣌ꤕꤖ꣖꣗꣆ꤗꤎꤌ꣛ꢢ꤁ꤏꤐꤑꤒ

1,000ꢒꤓꢉꢑꢋꢌꢏꤘꢑꤙ

69ꢒ꣰ꣀꣁ꤄ꤚ

2023ꢔ꣊ꢆ

84.95꣰ꢸꢹꢺꢆꤕꤖ꣖꣗ꤛꤜꢼꢽꤝꤞꢙꢕ

3ꢔꢖꢡꢑꤘꤟꢼꢽꤠꢶꤡꤢ

(WHO)ꢒ꣯ꤣꢞꤤ꣟꣭

76.6ꢔꢗꢆꢞꤥꤕꤖ꣖꣗ꢸ7Source:ꢀWorldꢀBankꢀ2021;ꢀBrookingsꢀ2021ꢀꢁ1ꢀꢁꢂꢃꢄꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢅꢆꢇꢈGDPꢉꢊꢋꢌꢍꢎꢏꢐꢑꢒꢓꢔꢕꢖꢗꢘ23ꢵꢶꢷꢡꢸꢅꢀꢁꢔꢕꢖꢗꢘꢙꢚꢛꢜꢝꢆꢞꢜꢟꢠꢡꢢꢣꢘꢀꢁꢒꢛꢜꢹꢤꢥꢦꢧꢨꢦꢩꢪ模ꢫꢅꢺꢻꢬꢭꢮꢗꢯꢰꢱꢲꢳꢴꢃꢄꢵꢶꢅꢼꢽꢋꢊꢆꢾꢿꣀꢠꣁꢒꣂꣃ꣄ꣅ45ꢀꢁꢙꢚꢛꢜꢝꢞꢟꢠꢡꢢꢅꢣꢤꢥꢦꢧꢨꢩꢪꢫꢓꢬꢭꢮꢯꢰꢱꢲꢒꢳꢴꢣꢤꢘꢍꢎꢏꢐꢑꢒꢓ꣆꣇꣈꣉꣊ꢕ꣋꣌ꢀꢁꢒ꣍꣎꣏꣐ꢅ꣑꣒ꢷꢸꢹꢺꢻꢼꢽꢾꢲꢿꣀꢽꣁꣂ

ꢠ꣄ꣅ꣆꣇ꢗꢘ8ꢀꢁꢂꢃꢄꢅꢆꢇ9ꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎ纸ꢏꢐꢑꢒꢅꢓꢔꢕꢑꢖꢗꢘꢙꢉꢊꢂꢚꢛꢜꢎ纸ꢝꢀꢁꢞꢟꢠꢡꢢꢣꢤꢂꢥꢅꢦꢧꢋꢨ务10-20去ꢔꢕꢎ纸ꢥꢅꢂꢩꢪꢢꢪꢜ90%+13-60ꢇꢈꢉꢊꢋꢌꢍ

&ꢎꢉꢏꢐ600ꢑꢒꢓꢔꢕꢖꢗꢘꢕꢙꢚꢆ88%93%ꢀꢁꢂꢃꢄꢅꢆꢛꢜꢙꢝꢞꢆ,ꢎꢟꢠ1.74ꢡꢌꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎꢏꢐꢑꢒꢓꢔꢕ⼿机248231PC13711077平板电视4729403134262810代20代30代40代50代60代ꢖꢗꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎꢏꢐꢑꢒꢓꢔꢕ187177⼿机PC11498655474645963平板4734电视10代20代30代40代50代60代10Source:ꢀMinistryꢀofꢀInternalꢀAffairsꢀandꢀCommunicationsꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊ告ꢋꢌꢂꢃꢍꢎꢀꢁꢂꢃꢄꢅꢆꢇꢈꢄꢉꢊꢋꢌꢍꢎꢏꢐꢑꢒꢓꢔꢕꢖꢗꢘꢔꢙꢚꢛꢜꢝꢞꢟꢘꢠꢡꢢꢣꢘꢤꢄꢥꢦꢧꢇꢞꢨꢩꢪꢫꢬꢏꢐꢑꢒꢓꢔꢊꢕꢉꢖꢄꢗꢘꢋꢙ20-30ꢓꢔꢚꢉꢊꢛꢜꢝꢞꢟ76%90%%78%76%74%58%56%54%ꢀꢁ/ꢂꢃꢄꢅꢆꢇꢈꢉ

ꢊꢋꢔꢈꢒꢕꢂꢃ74%55ꢊꢋꢌꢍꢎꢏ/ꢐꢑꢒꢓꢒꢕꢖꢗꢭꢮꢯꢰꢇꢱꢲꢳꢘꢀꢁꢴꢵꢶꢷꢸꢹꢺꢈꢻꢼꢘ告ꢄꢥꢽꢾꢿꣀꢓꣁꢇꣂꣃ꣄ꢭꢘꢛꣅꢚ꣆꣇꣈꣉ꢤ꣊꣋꣌꣍꣎꣏꣐꣑꣒꣓꣔ꢏꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢀꢁꢂꢃꢄꢍꢅꢆꢇꢈꢉꢎꢏꢀꢁꢂꢃꢄ个⼈信息/上⽹历史泄漏92%9%63%53%46%45%41%电脑感染病毒虚假缴费/⽹络诈骗垃圾邮件ꢅꢆꢀꢁꢂꢃꢄꢅꢆꢁꢂꢃꢄꢁꢂꢃꢄ31%16%安全对策电⼦⽀付的可信度浏览违法有害信息和交流对象的争执⽹瘾43%21%14%12%11Source:ꢀMinistryꢀofꢀInternalꢀAffairsꢀandꢀCommunicationsꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎꢣꢤꢅꢆꢠꢡꢥꢦꢁꢧꢨꢩꢪꢫꢬꢭꢂꢮꢯꢰꢱꢕꢖꢲꢳꢴꢵꢃꢄꢲꢳꢶꢷꢸꢹꢺꢻꢼꢽꢾꢿꢂꢅꢆꢠꢡꣀꢳꣁ

2021ꢀꢁꣂꣃ

Vꢀ꣄导ꣅꢂꢃꢄꢅꢆ꣆꣇꣈ꢈ꣉꣊ꢶꢀꢁꢇꢈꢉꢊꢋꢀꢁꢂꢃꢄꢅꢆ$557ꢏ27%15%15%4%2021ꢌꢍꢎꢀꢁꢉꢊꢏꢐꢃꢄ23%YoY2015

2016

2017

2018

2019

2020

2021

2022ꢀꢁꢂꢃꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌ2022ꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎꢂ告ꢏꢐꢑꢒꢓꢔꢕꢖꢅꢆꢍꢎꢗꢘꢙꢚꢛꢂꢜꢝꢞ

30%ꢀꢟꢠꢡ⼝ꢢ2022ꢀꢁꢊꢋꢄꢅꢌꢍꢆꢇꢍꢎꢏꢐꢑꢒꢓꢔꢕ2022ꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢀꢁꢂ976.643.5%ꢃꢄꢅꢆ737.259225.4%5.2%4.8%4.2%ꢇꢈ96.577.8ꢉꢊ/ꢋꢌꢁꢂꢃꢄꢅꢆꢇꢈꢉꢅꢆꢊꢋꢅꢆꢌꢍꢅꢆꢎꢏꢐꢑꢅꢆ12Source:ꢀNIKKEIꢀAdvertisingꢀResearchꢀInstitute;ꢀDentsu,ꢀStatistaꢀ2022ꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎꢀꢁꢂꢃ社ꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎꢏꢐꢑꢒꢓꢃ告ꢆꢇꢈꢉꢊꢔꢎꢏ⼝ꢕꢖꢗꢘꢙꢚꢛꢜꢝꢞꢃꢟꢠꢅꢡꢢꢣꢤꢉꢊꢔꢥꢦꢧꢨꢩꢪꢫꢃꢬꢭꢥꢮꢯꢰꢱꢲꢅꢉꢊꢥꢳꢔꢴꢵꢚ90%+ꢨꣀꣁꢉꢊꢌꣂ35%40%30%33%ꢀYoY社ꢀꢁꢂꢃꢄꢅꢆꢂꢃꢇꢈꢂꢃ33%ꢟꢠꢉꢊꢿꢕꢻꢼꢉꢊꢋꢌꢂꢃ34%ꢀYoY15%18%19%12%ꢨꣀꣁꢟꢠꢉꢊꢻꢼ2020202334%ꢀYoY2020-2023

ꢀꢁꢂꢃꢄꢅꢆꢇꢈꢀꢉꢊꢋꢀꢁꢂꢃꢄꢅꢆꢇꢈꢡꢢꢶꢷꢉꢊꢸꢤꢹꢺꢻꢼ972.483364%ꢀYoY679.7537.434%4%24%28%202028%ꢟꢠꢡꢢꢽꢾꢉꢊꢹꢺꢻꢼ202120222023*13Source:ꢀDentsu

Inc

;

CCI

Internet

Ad

Fee

Research

2022ꢀꢁ1ꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎꢇꢏꢐꢑꢒꢓꢔꢕꢖꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢗ234ꢀꢁꢘꢙꢚꢛꢎꢏꢐꢑꢒꢓꢔꢌꢕꢖꢋꢗꢘꢙꢜꢝꢞꢟꢠꢡꢓꢢꢀꢁꢄꢣꢤꢥꢦꢧꢋꢗꢚꢛꢖꢜꢝꢗꢀꢁꢪꢫꣁꣂꣃꢤꢘ꣄ꢶꢷꣅ꣆ꢖꢋꢗꢠꢡꢨꢩꢪꢫꢬꢈꢭꢌꢕꢮꢯꢖꣀꢶꢷ꣇꣈꣉꣊꣋꣌꣍꣎ꢭꢾꢿꢗꢨꢩꢪꢫ⼝ꢬꢭꢮ的ꢯꢖꢰꢱꢲꢄꢳꢪꢫꢴꢵꢶꢷꢸꢹꢺꢻꢼꢽꢜꢾꢿꢖꣀ务ꢎꢏꢞꢟꢠꢡꢇꢢꢣꢤꢥꢦꢧꢗ14ꢀꢁꢂꢃꢄꢅꢆ15ꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎꢏ꣏ꢀꢁ꣊꣋ꢜꢝ꣐ꢍ꣑꣒꣓ꢚꢛ꣔ꢑ꣕꣖ꢞꢒꢓ

꣓꣆꣇ꢃ꣌꣍ꢞꢚꢛꢜꢝꢑ꣗꣘ꢑ꣙꣚ꢞꢧꢨ꣛

꣜꣝ꢘ꣞꣊꣋ꢚꢛꢜꢝꢼ꣟

꣡꣢ꢇꢈꢉꢄꢅꢆꢊꢋꢌꢍꢉꢎꢏꢆꢊꢋꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢳ

20ꢫꢴꢂꢃꢄꢅꢵꢶꢊꢀꢁꢂꢃꢡꢢꢡꢣꢑꢤꢥꢦꢧꢨꢩꣀꣁꣂꣃ꣄ꣅꢞꢢ

ꢼ꣆꣇ꢑꢪ,ꢫꢢ

ꢭꢮꢯꢞꢰꢣꢱꢲ꣈꣉꣊꣋ꢖꢗ꣌꣍ꢞꢚꢛꢜꢝꢷꢸꢹꢺꢞꢬꢻꢼꢙꢽꢢꢬꢋꢌꢍꢎꢏꢐꢑꢒꢓꢔꢕꢒꢓꢾꢿꢞꢖꢗꢘꢙꢚꢛꢜꢝꢞꢟꢠꢄꢅꢆ16ꢀꢁꢂꢃꢄꢅꢆꢇꢈ

Lifestyleꢉꢊꢋꢌꢀꢁꢂꢃꢄꢅꢆꢇ愿ꢈꢉꢊꢋꢌꢍꢎ婴ꢏꢉꢎꢐꢑꢉꢒꢓꢔꢕꢖꢗꢘꢉꢙꢚꢛꢜꢝꢞꢟꢠ

ꢡꢢꢣꢤꢥꢦꢧꢨꢩꢉꢪꢫꢬꢭꢉꢟꢠ

ꢮꢇꢉꢯꢰꢱꢲꢳ送ꢴꢵꢶꢷꢸꢹꢺꢻꢼꢽꢾꢊꢋꢿ去ꢌꢯ

ꢔꣁ

ꣃꢷ꣄ꣅ꣆ꢦ꣇ꢀꢁ1965-1971ꢀꢁꢂꢔꢕꢖꢗꢘꢙꢍꢚꢛꢜꢝꢞꢟꢠꢡꢂꢃꢄꢅꢆꢇ油ꢈꢉꢊꢋꢌꢍ

ꢢꢍꢣꢤꢥꢦꢧꢞꢨ睫ꢁꢩꢪꢫꢬꢂꢃꢄꢅꢎꢏꢐꢑ去ꢒꢓ去ꢧꢭꢮꢝꢯCHANEL/LV1971-1982ꢀꢁꢂꢂꢢꢼꢽꢾꢟꢍꢿꣀꢮꢭꣁꣂꣃꢕ꣄ꢃꢄꢅꢆꢰꢱꢑꢲꢊꢋꢌꢍꢆꢃꢇꢈ去ꢧꢭ

ꢝꢯꣅ꣆꣇ꢮꢳꢴꢵꢶꢍꢷꢊꢸꢹꢺꢻ1983-2004ꢀꢁꢂ꣒ꢚ꣕ꢟ꣑꣒ꢽꢡꢂꢢꢍ꣖꣗꣒꣘ꣃꢂꢃ꣈ꢂ꣉ꢅꢆ꣊꣋ꢡꢑ去ꢍꢡꢖꢗꢍ꣙꣚꣛꣜꣝ꢍ꣞꣟꣠꣡꣢꣌꣍꣎꣏꣐꣑꣒ꢚ꣓꣔去ꢧꢭꢮꢝꢯAPPLESource:ꢀꢁꢂꢃꢄꢅꢆꢇꢈ17ꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎꢏꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎꢃꢏꢐꢆꢑꢒ⼦ꢓꢔꢄꢅꢕꢖꢗꢘꢙꢚꢛꢜꢝꢞꢃꢅꢟꢠꢡꢢꢣꢤꢊ

36%ꢓꢥꢦꢧꢋꢌꢨꢀꢩꢪꢫꢬꢓꢭꢝꢋꢌꢮꢯꢰꢱꢃꢕꢖꢲꢳꢴꢵꢶꢷꢸꢋꢌꢹꢺꢓꢀꢁꢂꢃꢄꢅꢆꢇꢈ36%32%30%27%24%21%2017

Xꢀ1201851ꢐ20192020202120222018-2022ꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎꢏ79%ꢂꢃꢐꢑꢒꢓꢔꢕꢖꢗꢘꢙꢓꢚꢛꢜꢝꢞꢟꢉꢊꢼꢽꢾꢃꢁꢂꢿꣀꣁꣂꣃꢋꢌ꣄ꣅ꣆ꢌ꣇꣄꣈꣉ꣅ꣊꣋꣌꣍ꢍꢎꢓꢑꢒ⼦

꣎꣏꣐꣏꣑꣒꣓꣔꣕ꢊ꣖꣗ꢍꢎꢃ

꣙꣚꣛ꢊ

ꢃꢹ꣜꣝꣞ꢋꢌꢨ꣠ꣀꢸ꣡ꢊꢋ꣢ꢲꢃ꣏꣑꣒꣓꣔꣕꣣

꣤꣥꣦ꢥꢊ꣗꣧ꢓꢉꢊꢋꢌꢍꢃꢄꢅꢆ19%14%15%10%ꢀꢁꢁꢂꢃꢄꢅꢆSource:ꢀMUFG;ꢀSBꢀPaymentꢀServiceꢀCorp18ꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎꢏꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎꢋꢏꢐꢑꢒꢓꢔꢕꢖꢗꢘꢙꢚꢛꢜꢏꢆꢝꢅꢞꢟꢠꢡꢐꢢꢣꢤꢌꢥꢦꢧꢨꢅꢩꢪꢫꢬꢭꢮꢯꢞꢍꢕꢰ82%ꢀꢁꢂꢃ社ꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎvs.ꢏ65%ꢐ2016ꢑ85%ꢀꢒꢓꢅꢔꢃꢕꢖꢂꢗꢌꢘꢙvs.ꢏ65%ꢐ2016ꢑ73%ꢀꢁꢂꢃꢇꢈꢅꢊꢋvs.ꢏ54%ꢐ2016ꢑꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍ55%42%35%33%33%29%21%18%18%15%ꢀꢁ,ꢂꢃꢄꢅꢂꢆ,ꢇꢈꢉꢊꢋꢌꢍꢎꢏꢐꢋ,ꢑꢒꢐꢋꢓꢔ,ꢕꢖ,ꢇꢈꢗꢘꢎꢏꢀꢁꢂꢐꢑꢒꢉꢋꢓꢔꢕꢖꢞꢟꢲꢳꢴꢵꢚꢶꢷꢪꢸꢹꢺꢻ71%ꢪꢫꢬꢐꢑꢭꢍꢮꢯꢰꢊꢱꢘ55%55%53%ꢄꢅꢝꢞꢟꢀꢠꢍꢡꢢꢣꢤꢥꢦꢧꢨꢩꢙꢚꢛꢜꢍꢎꢏꢐꢑꢍꢎꢒꢓꢔꢕꢖꢗꢄꢘ48%ꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌ34%19Source:ꢀWeAreSocial;ꢀConsumerꢀAffairsꢀAgency,ꢀ2021ꢀWhiteꢀPaperꢀꢁꢂꢃꢄꢅꢆꢇꢇꢈꢉꢊꢋꢌꢍꢎꢏꢐꢑꢒꢓꢔꢍꢎꢀꢁꢂꢃꢏꢐꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌ42%58%ꢓꢔꢕꢖꢗꢘꢙꢀꢁꢂꢃꢄꢅꢆꢇꢈ纸/ꢉꢚꢛ55ꢜꢝꢎꢊꢋꢌꢀꢍꢎꢏꢐꢁꢑꢒꢀꢁꢂꢃꢘꢙꢚꢛꢜꢝꢀꢁꢑꢒꢓꢈꢉꢔꢕꢖꢗꢐ81%$900+ꢓꢔꢕꢢꢣꢃꢤꢥꢦꢧꢨꢀ55%ꢓ60-69ꢜꢞꢟꢍꢏꢠꢩꢪꢓꢫꢬꢭ

ꢮꢯꢰꢓꢱꢲꢡ

vs.

20%ꢓ20-39ꢜꢞꢟꢞꢟꢠꢡ:ꢔꢕꢢꢣꢃꢤꢓꢍꢏꢳꢴꢵꢶꢷꢸꢹꢺꢻꢧꢨꢼꢽ

ꢍꢏꢓꢾꢿꣀꣁꣂꣃ꣄ꢻ

꣆꣇ꢝ꣈꣉꣊꣋꣌꣍꣎꣏꣐꣑꣒꣓ꢩꢪꢢꢣꢃꢤ꣔꣕꣖꣗ꢏꢐ꣘Source:ꢀe-stat;

Kantar;

IMRG;ꢀWagaya

Japan20ꢀꢁ1ꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢀꢁꢂꢃꢄꢅꢆꢃꢇꢈꢉꢊꢋꢌꢍꢎꢏꢐꢅꢑꢒꢊꢋꢌꢍꢎꢏꢐꢀꢁꢑꢒꢓꢔꢕꢖꢅꢗꢘꢙ2ꢚꢘꢫꢬꢭꢮꢯꢊꢰꢱ

ꢀꢁꢲꢳꢴꢊꢵꢶꢷꢸꢙꢂꢥꢦꢧꢅꢨꢀꢁꢩꢪꢔꢫꢬ

ꢭꢮꢯꢂꢥꢙꢰꢨꢀꢁꢱꢲꢳꢟꢴꢵꢶꢷꢆꢸꢳꢹꢺꢀꢁꢻꢼꢯꢽꢾꢿꢊ3ꢹꢺꢻꢼꢓꢽꢾꢿ

ꣁꣂꢑ

꣄ꣅ꣆꣇ꢊ꣈꣉꣊ꢥꢦ꣋꣌ꢙ4ꢚꢘꢛꢜꢑꢒꢝꢞꢊꢊꢓꢔꢕꢖ⼦ꢗꢃꢘꢙꢆꢚꢛꢜꢝꢞꢟꢠꢡꢢꢣꢤꢊꢟꢠꢚꢡꢢꢣꢤꢥꢦꢂꢧꢨꢩꢪꢙꢚꢘꢥꢦꢂ꣍꣎ꣀꢉꣁꣂꣃ꣄ꣅꢆꢸꢳꢹ꣆꣇ꢅꢍꢎ꣈5꣉ꢅꢾꢿ

꣊务꣋꣌꣍꣎ꢙꢚꢘ꣏꣐꣋꣑꣒ꢌ꣓务꣔꣕꣖꣗꣄ꣅꢊꢠ꣏꣐꣑꣒꣓꣔6꣕꣖꣑꣒꣎꣗꣘꣙ꢦ꣚ꢝꢊ꣛꣜꣘ꢬ

꣙꣚ꢔ꣛꣜ꣁ꣝ꢙ21ꢀꢁꢂꢃꢄ

ꢅꢆꢇꢈꢉꢊꢋ22Gamingꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎꢏꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌ

ꢍꢎꢏꢐꢑꢒꢓꢔꢕꢖꢗꢘꢙꢚꢛꢜPlayStation

ꢝꢞꢟꢠꢡꢢꢣꢤꢥꢈꢦꢍꢧ纸ꢨꢩꢐꢆꢇꢪꢫꢞꢬꢭ7,000

ꢮꢐꢯꢰꢀꢁꢱꢲꢳꢞꢴꢍꢂꢵꢶꢷꢸ2022

ꢠꢐꢀꢁꢹꢺꢎꢏꢍꢠꢻꢼꢽ

2021

ꢠꢍ

207

ꢾꢿꣀꣁꣂꣃ꣄ꣅ

178

ꢾꢿꣀꢐ告꣆꣇꣈꣉꣊꣋꣌ꢍ꣍ꢨꢸꢀꢁ꣎꣏꣐꣑ꢖꢦ꣒꣓꣔ꢹꢺꢎꢏꢐ꣕꣖꣈ꢿ꣗꣘务꣗ꢸꢀꢁ꣙꣚꣛纸ꢺ꣜ꢞꢴ꣝꣞꣟꣠ꢸꢀꢁꢺ꣜ꢀ꣡꣢꣣ꢹꢺ꣤ꢺ꣥꣠꣦꣑4.8

ꣁ꣥ꢐ꣧

2019

ꢠ꣟꣨ꢕꢂ꣩꣪ꣁ꣥ꢸ2019-2022ꢀꢁꢂꢃꢄꢅꢆꢇꢈꢇꢉꢊꢋꢌꢍꢎ51.638.72019202223Source:ꢀPRꢀTimes;

Research

and

Markets;

JapanꢀOnlineꢀGameꢀAssociationꢀGamingꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎꢏꢐꢑꢒꢓꢔꢉꢕꢖꢗꢘꢌꢍꢙꢚꢛꢜꢝꢞꢉꢟꢠꢛꢡꢢꢣꢤꢌꢍꢦꢑꢧꢨꢩꢪꢔꢛꢌꢍꢫꢬꢭꢮꢯꢰ1.47hꢄꢅꢆ74%70%45%36%34%(-0.21hꢥYoY)65%45%ꢀꢁꢂꢃꢄꢅꢀꢁꢆꢃꢄꢅ24%31%ꢇꢈꢉꢊꢄꢅꢋꢌꢇꢈꢆ1.12h(-0.14hꢥYoY)ꢀꢁꢂꢃ纸PCꢐꢑꢒꢓꢎꢏ

ꢔꢕꢎꢏꢖꢗꢘꢎꢏꢀꢁꢂꢃꢄꢅ:ꢆꢁꢂꢇꢈꢉꢊꢋꢌꢍꢎꢱꢲꢳꢡꢢꢴꢵꢶꢛꢜꢁꢂꢃꢷꢸꢹꢺꢆꢉꢊꢋꢌꢍꢎꢏꢐꢑꢒ9.90%60%+49%42%41%39%39%31%⼗分认同52.30%ꢀꢁꢂꢃꢄꢅꢆꢇ⽐较认同难说ꢈꢉꢊꢋꢌꢍꢎꢏꢀꢁꢂꢃꢄꢅꢆ/ꢇꢈꢀꢁꢉꢊꢅꢆ/ꢇꢈꢋꢌꢍꢀꢁꢂꢎꢄꢏꢐ不是很认同完全不认同31.60%ꢙꢚꢛꢜꢝꢞꢕꢉꢟꢠꢝꢞ4.30%24Source:ꢀ:ꢀPRꢀTimes;

JapanꢀOnlineꢀGameꢀAssociationꢀꢁꢂGamingꢀꢁ

ꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎꢏꢐVIPꢵꢶꢄꢅꢿꣀꢡꢢꣁꢒꣂJOGAꣃꢷꢸꢹꢺ꣭꣮꣯

ꢴꢶ꣱꣔

ꢏVIPꣲ꣱ꢂꣳꣴꣵ꣌ꢷꢸꢌꣶꢀꢁꢍꢎ

꣫

꤉ꤊꢌꤋ꣨ꤌꣿ꣔ꢚ꤈ꣷꣳꣴ꣸ꢨ꣌ꢝꢐ꣣

꣥꣦ꢂ20%ꢌ꣹꣔

꣇꣺ꣻ꣼ꢀꢁ务ꢂꢃꢄꢅꢁꢆꢇꢈ21ꢉꢊꢋꤍꢏꢍꢎꢂꤎꤏꣁ꤉ꤊꤐꤑꣵ꣌ꢼꤒꢩꣽꣾ

꤀꣚꤁꤂꣺ꣻꣶꣷ꣒꤃꤄꤅꤆꤇꣒꤃ꢩꢁꢆꢇꢈ17ꢉꢊꢌꢍꢁꢆꢇꢈ5ꢉꢎꢏ务ꢐꢄꢅꢁꢆꢑꢒꢓꢔꢊNCsoftꢊEAꢕꢖꢗꢘꢙꢚꢛꢜꢝꢃꢞꢟꢠꢡꢱꢲꢳꢴꢻꢡꢼꢽꢾꢳꢳꢴJOGA꣇2016꣝3꣞25ꢀꢏꤓꤔ꣄ꣅ务ꢂꤕ⼦纸ꢸ꤀ꢢꢣꢤꢥꢦꢧꢛGungHoꢨꢩꢐꢪ꣔

꣕⼝꣖꣆꣖ꢩꢀꢁ꣗꣘꣔ꢚꢍꢎ꣙ꢫꢬꢘꢭꢚꢜꢮꢪꢫꢘꢙꢯꢰꢱꢃ꣚꣛꣜꣝꣞ꢀꢌ꣟꣠꣝꣡꣞꣢ꢏ꣣

꣥꣌ꢷꢸꢌꤖꤗꢱꢷ꣸ꢥꤘꤙꤚꤕ꣥꣦ꢂ100ꤛꤜꤕ⼦ꢲꢳꢴꢐꢵꢶꢷꢎ꣦꣧꣨ꢷꢸꢌ꣩ꢉ꣞ꢂ꣞꣪

꣫

꣬ꢩꤝ꣥ꢱꤞ꣱ꤟ5ꤠꢀ꣒ꤜꤡ꤈ꢷ꣱⼦ꤢꢂꤕ⼦纸ꤣꤜꤕ⼦ꢂꤤꤥꤦꤧꤨꢻꤡꤩꤪꢩꢑꢒꢓꢔꢄꢕꢖꢗꢘꢆꢙꢚꢛꢜꢁ

ꢝꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎꢏꢐꢄꢑꢄꢒꢓꢔ

ꢕꢓꢖꢗꢓꢘꢙꢂꢚꢛꢜꢊꢝꢌꢞꢟꢠꢡꢁꢢꢣꢌꢊꢤꢥꢦꢀꢁꢍꢎꢂꢧꢨꢩꢪꢫꢣꢬꢇꢭꢮꢌꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢅꢎꢆꢇꢏꢐꢑꢒꢓꢔꢕꢋꢖꢗ

ꢘꢙꢑꢚꢛꢒꢜꢝꢞꢟꢠꢡꢢꢈꢣꢤꢩꢯꢰꢱꢌꢁꢢꢣꢲꢳꢦꢴꢵꢴꢶꢂꢷꢸꢩꢹꢺꢻꢼꢹꢍꢎꢽꢾꢿꣀꣁꣂꣃꢂ꣄ꣅꢙ꣆ꢌꢡꢢꢥꢦꢧꢨꢩꢪꢫKYCꢬꢭꢌ

ꢛ꣇ꢀꢁꢂ꣄ꣅꢓ꣈꣉ꣁ꣊꣋꣌꣍꣄ꣅ꣎꣏꣐ꢨꢩꢮꢘꢅꢎꢯꢰ꣑ꢀ꣒꣓ꢩ25E-commerceꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎꢏ务ꢀꢁꢂꢀꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎꢏꢐꢑꢒꢓꢔꢕꢖꢆꢗꢘꢉꢊꢙꢚꢛꢜꢝꢞ的ꢟꢍꢠꢡꢢꢣꢤꢥꢦꢧꢨꢩꢪ2021ꢫꢬꢆꢉꢊꢭꢮꢯꢰꢱ1,412.6ꢫꢲꢂꢳꢍꢴꢵꢬꢶꢷꢸꢹ

14.7%ꢍꢙꢚꢢꢣꢺꢻꢼꢜ

2025ꢫꢬꢰꢱ

3,246ꢫꢲꢂꢳꢪꢽꢾꢿꣀꢍꢗꢘꢆꢉꢊꣁꣂꣃ꣄ꢺꢻꢼꢜ

2025ꢫꢬꢰꢱ1.13ꢫꢲꢍꣅ꣆ꢼ꣇꣈꣉ꢐꢑꢆ

92%ꢪ꣊

ꢉ

ꢙꢚ꣌ꢞ的ꢈꢍ꣍꣎꣏꣐꣑纸꣒꣓ꢉ

꣔꣕ꢆ꣖꣗꣌ꢬ꣘꣙ꢍꢜ

2020ꢫꢬ꣇꣈꣚꣛

ꢭ

꣝꣞ꢉꢊꢙꢚꢢꢣꢆ꣟꣠ꢍ꣡ꢜ

2022ꢫꢬꢶ꣢

56%ꢪ2015-2022ꢀꢁꢂꢃꢄ

B2Cꢀꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎ56%52.2%202150.9%202042.4%201939.3%201835%201731.9%201627.4%2015202226Source:ꢀECN;ꢀStatistaE-commerceꢀꢁ&ꢂꢀꢁꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎꢏꢐꢑꢒꢄꢅꢣꢤꢓꢞ务ꢥꢝꢞ⼝ꢦꢧꢗTopꢄꢅꢝꢞꢟꢠꢡꢢꢄꢅꢝꢞ去ꢨꢩꢪꢫ$189ꢀ$171ꢀꢀꢁꢬꢭꢌꢍꢎꢤ,ꢗꢘꢕꢖꢥꢦꢧPCꢨꢩꢪꢫꢥꢦꢅꢀꢁ,ꢁꢂꢃꢄꢅꢀꢁꢂꢃ,ꢄꢅꢆꢇꢈꢀꢁꢓꢔꢑꢂꢚꢑꢂꢃꢛꢜꢝꢞꢟꢠ,ꢡꢢꢟꢠ,51ꢉ,PCꢊꢋꢌꢈꢉꢍ189ꢣꢚꢅ179+28%ꢎYoY+22%ꢎYoY22ꢛꢜꢇ,ꢝꢞꢇ62ꢈꢇꢓꢔ,ꢕꢖꢗꢘꢙꢚ$179ꢀ178130ꢆꢇ,ꢈꢉ,ꢊꢋ171$178ꢀꢄꢅꢆꢇꢕꢔ,ꢖꢗ,ꢘꢙꢏꢐꢑꢏꢒꢓꢔ+21%ꢎYoYꢌꢍꢃꢄ,ꢎꢏ,ꢐꢑꢂꢒ+16%ꢎYoYꢊ

2013ꢋꢌꢍꢎꢏꢀꢁ

B2Cꢋꢄꢅꢐꢑꢒꢅꢓꢔꢕ务ꢖꢗꢘꢙꢚꢛꢜꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢀꢁꢂꢃ13RakutenꢎIchiba

$363ꢥ9.13%8.78%28.1%ꢟꢠꢡꢢꢣYahooꢎꢤꢒ$258ꢥ$83ꢥ6.76%6.22%5.79%5.43%4.75%4.37%3.85%201320142015201620172018201920202021202227Source:ꢀMETI,ꢀstatistaE-commerceꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎꢏꢐꢑꢒꢓꢔꢕꢖ23%ꢀꢁ

2022ꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎꢏ⼝ꢐꢐꣀꣁꣂꣃ꣄ꣅꢂꢃ꣆꣇

꣈ꢰ꣉ꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎ

7.5%ꢏꢐꢑꢒꢓꢈꢉꢔꢕ

2030ꢏꢓꢖꢗ

57ꢏꢘꢙꢚꢐꢛꢜꢊꢝꢞ

2019ꢏꢓꢟꢠꢡꢢꢣꢤꢥꢦꢧ

PPROꢏꢐꢨꢩꢊ务ꢪꢫꢀꢁꢬꢭꢮꢯꢰꢐꢱꢲꢳ32%30%19%ꢴꢊꢵꢧ

32%ꢏꢐꢳꢴ⼝ꢶꢥꢙꢪꢷꢸꢹꢺꢊꢵꢧꢀꢁꢂꢃꢄꢅꢳꢴ

30%ꢏꢐ⼝ꢶꢊꢻꢪꢎ

19%ꢏꢐꢳꢴ⼝ꢶꢼꢽꢾꢿꢥ务ꢕꢖꢕꢗꢕꢉꢊꢘꢠꢏꢡꢢꢣꢤꢇꢈꢕꢖꢗꢘꢙꢉꢊꢋꢌꢚꢑꢛꢜꢝ

ꢞꢟ40%36%ꢋꢌꢍꢎꢄ(ꢅꢏꢐ30%26%65%ꢑꢒ,ꢋꢁꢓꢋꢌꢔ)ꢀꢁꢂꢃꢄ(ꢅꢆꢀ,69%ꢇꢈꢀꢉꢊꢀ)ꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎꢏꢊꢐꢑꢉꢒꢓꢔꢕꢖꢗꢘꢙꢚꢇꢈꢕꢖꢗꢥꢦꢋꢌꢧꢨꢏꢩꢪꢑꢒꢓꢔ:ꢂꢂꢕ꣊꣋ꢂꢃꢄ

꣌ꢊꢀꢁꢬꢭꢮ꣍꣎

꣐

꣑꣒꣓꣔꣕꣖꣗꣘꣙꣚꣛꣜ꢰ꣉꣝꣞꣟ꢊ꣠꣡꣢꣣ꢐ꣤꣥꣦꣧꣨꣩꣤ꢬꢭꢮ꣪꣫ꢰ꣬ꢥ

꣮꣯ꢎ꣰꣱꣓꣔ꣲꣳꣴꣵꣶꢭꣂꢊꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢇꢅꢋꢌꢍꣷꣂ꣸꣹꣙꣚ꢐ꣺ꣻ꣼ꣽꢊꣾ꣉ꣿ꣸꤀ꢖ꤁ꢒ꤂ꢊ꤃꤄꤅꤆꤇꤈꣕꣜꤉ꤊꢐꤋꤌꢥ28Source:ꢀe-stat;ꢀMETI;ꢀIMRG;ꢀWagaya

Japan;ꢀGrandꢀViewꢀResearch;ꢀIpsosꢁMarketingꢀResearchꢀCampꢀ3Cꢀꢁ千ꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎꢏꢀꢁꢂ务ꢃꢄꢅꢆꢇ千ꢈꢉꢊꢋꢌꢍꢎꢏꢐꢑꢒꢓꢔꢕꢄ2022-2025ꢖꢗꢘꢙꢚꢗꢛꢜꢝꢞꢟꢠ

6.9%ꢄꢔꢕꢡꢢꢣꢟꢤꢥ

2025ꢖꢗꢦꢧ

354ꢖꢨꢩꢪꢫꢬꢭꢮꢯꢘꢇꢄꢅꢆꢘꢰꢱꢲ纸ꢳꢴꢝꢵ

2017ꢖꢗꢘꢶꢷ

64%ꢖꢸꢹꢧ

2022ꢖꢗꢘ

85%ꢄꢺꢤꢥ

2027ꢖꢗꢻꢼꢽꢾꢿꢧ

94%ꢄꣀꣁꢅꢆꢤꣂꢴꣃ꣄

1.15ꢖꢨꢰꢱꢲ纸ꣅ꣆ꢫ94.05%92.95%91.58%89.9%87.83%85.3%82.22%78.54%74.34%68.74%201820192020202120222023*2024*2025*2026*2027*29Source:ꢀStatistaꢁGlobaldata3C5Gꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎꢏꢐꢑꢒꢓꢔꢕꢖꢋꢌꢍꢎꢏꢐꢑꢒꢓꢔꢕꢖꢗꢘꢙꢚ5G

ꢒꢓꢛꢉꢜꢌꢝꢞꢟꢠꢡꢢꢒꢓꢄꢣꢤꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋ

2025ꢌꢍꢎꢀꢁꢏ

5Gꢌꢐꢑꢒꢉꢓꢔꢕꢋ1396.7ꢌꢖꢎꢀꢁꢗꢘꢄꢅꢙꢚꢛꢔꢜꢝꢞ

ꢟꢅ111功能手机智能手机267ꢠꢡꢢꢣꢎꢤꢥꢀꢁꢏ

5Gꢌꢗꢘꢄꢅꢦꢧꢨ206ꢔꢕꢋ

83%ꢡ11411205含SIMFree的智能手机202020212023ꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢎꢏꢥꢦꢧꢨꢩ35.2%SoftBank20.8%26.1%21.5%KDDIGroupNTTDocomo9.3%27%30.9%19.9%12.5%5.8%（移7.8%4.5%1.8%8.3%0.7%4.3%动虚拟运营商）1.5%35.8%auLINEMOSoftBankY!mobileNTTDocomodocomoahamoRakutenUN-LIMITVIUQmobilepovo乐天mobile(MVNO)202330Source:

ITmedia

Mobile;OSꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎꢏꢐꢑ3Cꢆꢇꢃꢄꢌꢍ

iOSꢎꢊꢏꢐꢀꢌꢑꢒ,ꢎ10-20ꢎ去ꢓꢔꢕꢖꢗꢘꢙ

iOSꢟꢠ

iPhoneꢎꢌꢡꢢꢣꢤꢥꢦꢧꢨꢖꢩꢈꢉꢪꢫꢬꢭ47%2023ꢎꢀꢈꢉꢚꢛꢆꢇꢜꢝꢞꢌꢍ46%10ꢀ20ꢀ

30ꢀ

40ꢀ

50ꢀ

60ꢀ10ꢀ

20ꢀ

30ꢀ

40ꢀ

50ꢀ

60ꢀꢀꢁ16%IOSꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢇꢋꢌꢍ苹果索尼夏普三星OPPO其他3%6%18%14%14%11%8%7%5%4%4%3%57%iPhoneSE(iP7ꢂꢃ纸ꢄ

iP8&8PlusiP11iP12iPXRiP12miniiP12ProiPXSiPX10%ꢀꢁ去)31%24%14%8%6%5%5%4%3%2%2%AQUOSXperiaGalaxyarrowsOPPOHUAWEIGooglePixelAndroidOneXiaomiRakuten31Source:ꢁMobileꢁMarketingꢁDataꢁLaboBeautyꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢀꢁꢂꢃꢄꢅꢆꢃꢇꢄꢅꢈꢉꢊ

313ꢋꢌꢂꢍꢎꢄꢅꢏꢐꢑꢒꢓꢔ

2025ꢋꢕꢖꢗ

346ꢋꢌꢂꢍꢘ2020ꢋꢕꢙꢚꢛꢜꢝꢞꢟꢠꢡꢢꢣꢤꢥꢦꢧꢎ告2021ꢋꢕꢨꢓꢩꢪꢫꢬꢭꢘꢀꢁꢂꢃꢄꢅꢮꢯꢰꢱꢎꢇꢲꢳꢴꢵꢶꢇꢷꢆꢸꢹꢺꢎꢻꢼꢽꢾ

ꣀꣁꣂꣃꢰ꣄ꣅ꣆ꢕꢣꢆꢃ

꣇꣈ꢎ꣉꣊ꢀꢁ꣋꣌꣍ꢣꢂꢃ꣎꣏ꣀ꣐꣑꣒꣓ꢺꢎ꣔꣕ꢂꢃꣁ꣌꣖꣗꣘꣙꣚ꢡꢎꢵ꣛꣜ꢪꢕ꣝꣞务ꢘꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢂꢍꢎ34633933232431329120062020202532Source:ꢀEuromonitorBeautyꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢃꢋꢌꢍꢎꢏꢐꢑꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢄꢅꢆꢇꢋꢌꢍꢎꢏꢐꢑꢁꢀꢒꢓꢔꢕꢖꢗꢘꢙꢇꢚꢉꢊꢊ꣉ꢄꢅꢐ꣊ꢆꢇ⼝ꢭ꣋ꢑꢁꢛꢜꢝꢞꢟꢠꢡꢢꢣꢤꢥꢈꢉꢊꢦꢧꢨꢩꢜꢪꢝꢞꢋꢫꢬꢈꢝꢞꢋ⼝ꢭꢮꢯꢔꢎꢏꢐgroup$29.9ꢑ(13%)(12%)ꢀꢁgroup$27.5ꢑ3%6%17%ꢀꢁꢂꢃꢄꢂ17%ꢂꢃgroup$16.6ꢑ36%(7%)ꢀꢁꢂꢃꢄꢅꢆꢇꢂꢃꢄꢅ12%ꢀꢅꢆꢂ4,263ꢀꢁꢂꢃ350ꢁꢂꢃ

53%P&G$8.4ꢑ

(4%)ꢇꢈꢉꢂ21%18%ꢊꢋPOLAꢍORBISHoyu

group$6.9ꢑ17%(3%)$5.8ꢑ

(3%)$5.2ꢑꢉꢊꢰꢱꢲꢳꢜꢴꢵꢋꢶꢷꢸꢹꢺꢈꢻꢼꢽꢾꢿꣀꣁꣂꣃꢋ꣄ꢍꣅ꣆ꢋ꣇ꢐ꣈ꢏꢐꢄꢅꢆꢇꢈꢉꢊꢋꢌFANCL(2%)$4.8ꢑ

(2%)$4.2ꢑ

(2%)$3.4ꢑ

(2%)ꢉꢊꢦ꣒ꢄꢅꢰꢱꢂꢃ꣓꣔2015-2023

꣌ꢉꢊ꣍꣎꣏ꢌꢍꢐꢆꢇ꣐꣑ꢒꢓꢔꢕꢖꢑꢈꢗꢘ$26293.559.2vs.ꢍ务ꢙꢚꢛ

$50DHCꢀꢁꢂ

groupꢀꢁꢂꢃꢄꢁꢂꢃꢅꢆꢇꢈꢄFTꢁꢂꢃꢃꢄgroupꢀꢉꢊꢄkaneboꢋꢆꢌꢄꢉꢊprestigeꢋꢆꢌꢄkanebo

COSMETꢄꢍꢎꢏꢉꢊꢅꢆgroupꢀꢐꢑꢄ资ꢒꢓꢄꢐꢑCosme

PortP&GꢔprestigeꢄP&Gꢕꢖ33Hoyu

groupꢀHoyu

Kracie

HomeꢔProductsꢇꢈꢉꢊꢋꢀꢕꢖꢗꢘꢏꢄꢗꢘꢏꢐꢙꢚꢛꢖꢜꢄꢕꢖꢗꢘꢏꢝꢞꢟꢠꢌꢚꢛꢖꢜSource:ꢀMETI;

Euromonitor20152023*ꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍ务ꢀꢎꢏ

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Chinaꢤꢎ

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꣓꣚꣛

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ꢹ꣨ꢇ꣩꣒꣪꣫꣬꣭ꢎ꣮

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ꣻꢎ꣼ꣽ꣒ꢇꣾꢺ

ꣿ꤀ꢵ꤁

ꣶꢇꣷ

꣝ꢓꢙ

꤂꣉꤃꤄ꢇ꤅꤆ꢲ34Source:ꢀMETI;

21stꢀCenturyꢀBusinessꢀReview;

ꢁꢂꢃ

2022.04.06;

ꢄꢅꢆꢇꢈꢉꢀꢁ1ꢀꢁꢂꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢃꢄꢅꢆꢇꢈꢆꢉꢊꢋꢌꢍꢎꢋꢌꢍꢎꢏꢐꢇꢈꢑꢒꢓꢃꢏꢐꢑꢒꢓꢔꢕꢖꢗꢄꢅꢘꢙꢚꢛꢜꢝꢞꢟꢠꢡꢢꢣꢤꢥꢎ2ꢀꢁꢦꢧꢨꢩꢪꢫꢃꢡꢢꢬꢭꢮꢯꢰꢱꢃꢔꢕꢖꢗꢘꢙꢚꢒꢓꢛꢜꢝꢞꢟꢲꢓꢳꢴꢵꢶꢐꢃꢡꢢꢷꢸꢹ

ꢻ

ꢼꢽꢾꢿꢞꢚꣀꣁꣂꣃ꣄ꣅꢵꢶ꣆꣇꣈ꢎ345ꢀꢁꢔꢕꢖꢗꢠꢡꢢꢣꢤꢥꢦꢃ5G꣉꣊ꢈ꣋꣌꣍ꢣ꣎꣏ꢌꢍꢲꢀꢁ꣉꣊꣐꣑꣒꣓꣔꣕

꣖꣗ꢃꢧꢨꢩꢪꢏꢫꢬꢗꢭꢮꢃ꣘꣙꣉꣊ꢈ꣚꣛ꢠ꣜꣝ꢎꢀꢁ꣞꣟꣠꣡꣢꣣꣏꣤ꢃ

꣥꣦ꢕ꣧꣨

꣩꣪꣫ꢞ꣬ꢃ꣭꣮꣯ꢯꢰꢒꢓꢱꢛꢲꢳꢴꢵꢶꢷꢸꢹꢺꢃꢆꢰ꣞꣟ꢡꢢ꣝꣰꣱ꣲꣳꣴꢎꢀꢁꢡꢢꢷꢻꢼ

ꢽꢾꢿꣀꢎ

ꣵꣶꣷ꣗ꢣ꣸꣹꣺ꣻ꣼꣧ꣽꣾ꣬

ꣿꢣꢀꢁꢡꢢꢷ꤀꤁ꣁ务ꢺꣂꣃ꣄ꣅ꣆ꢎ35ꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉ36ꣶꣷ对ꢒꢗ꥚ꦍꦎ

ꢗꢘꢙ꣦ꦏꢗꢕꢯꢱꢟꢠ꣄꥞ꢘꢗꢘꢙꢶꥩꥪꥫꢣꢉꤐꤑꤒꢋꢶꤓꢣꤔ对ꢊꢋꢗꤊꢫꢌꢁ务ꢬꢭꢮꢓ꣒ꣲꢹ2024ꢀꢁꢂꢃꢄꢅꢆꢇ

ꢈ

ꢉꢊꢄꢅꢆꢫꢋꢄꢅꢆꢨꢩꢪꢒꢀꢓꢔꢕ

-

ꢖꢗꢀꢒꢀꢘꢔꢕ

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ꢙꢚꢛꢆꢇꢈꢆꢈꢉꢆ꣤ꢘꢙꢱꢥꢌ꣥꣦꣜4ꥉꥊꤥꦅ

5ꥉꥊꢇꤖꢞ꥙ꥒ꥓꣚꥔꥕꥖ꤌꢟꢠ꥗ꤢꢟꢠ꥗ꤢꢓꢺꢝꥠꢫꥡꥢꥣ꤀꤁꤂꤃ꢢꢟꢠꢬ꤄ꢊ꤅ꢱꢟꢠꢇ꤀ꤛ꤁ꢫꢣꤔ对ꢊꦓꤨꦔꢘ꤁ꦕꢻꦖꢫꢟ꣧꣨꣩꣪꣫꣬꣭⼦ꢹꢉꦆꦇ꥚ꢟꦈꤓ꤃ꢌꢓ꣚ꢆꢗꢘꢙꢶꢱ꥘ꢢ꤁ꢗꥡꥢꥣ꤁ꢫꥤꤞꢕꢯꢇꢓ꤁ꢟꢰꢌꢗ꤆꤇ꢫ꤈꤉ꢇꢋꢓ꤁ꢟꢇꢩꤜꤝꤞ꤁ꢟꢗꢠ꤯꣑ꢓ꤁ꢟꢇꢱꦔꢘ꣮꣯꣰꣱ꣲꢇꣳꣴꣵꢁꢌ꥛ꦉꢘꦊꦋꢓꥩ꣈ꥒꢰꢟ꣋ꢓ꥙ꢉ꥚ꢟ꥛ꥥꥦꢓ⾝ꥧꢶꢱ꣟ꢲꢳꥨꢃ꤃ꢁꢘꤊꢶꤋꤌꤍꤎꢓꤏꣂꢦꤟ꣄ꢜ꣇ꤗꢩꢪꢇ꤀ꤛ꤁꤁ꦗꢃ꣱ꣲꢓꢘꢶ꣦꣜ꥨ꣧꣩꣪꣫꣬꣭⼦ꢹ꣮꣸꣹꣺ꣻ꣼ꣽꣻꢶꢱꢥꢞ꥚ꢲꦐꦑ꣬꥟꤄ꢊ꤅ꢗꢘꢤꢋꢇꤓ꣚ꥬ꥗ꢟꥭꢹꥮꤕꤖ

ꤗꤊꢶꢱꢲꢳꤘꤙꤠꤡꤢꢰꢌꢗ꣯꣰꣱ꣲꢖꣳꣴꦘꣶꢗ꣧꣨꣱ꣲꣾ꥔ꦒꢹ꣒ꣲꢗ꣯ꣳꥯ꣰ꢌꥇꥰꢕꢯꢗꣿ꤀꤁ꤚꣀꢕꢯꢗ7ꢀꢁ

15ꢀꢂ8ꢀꢁ

10-18ꢀꢂ2ꢀꢁ

14ꢀꢂ3ꢀꢁ

14ꢀꢂ4ꢀꢁ

27ꢀꢂꢊ

5ꢀꢁ

6ꢂꢖꢂꢗꢘꢙꢖꢂꢜꢘꢙ10ꢀꢁ

31ꢀꢂ12ꢀꢁ

25ꢀꢂꢅꢆꢇꢦꢎꢅꢆꢇꢣꢤꢥꢚꢛꢂꢝꢞꢟꢇꢈꢉꢇꢉꢒꢇ1ꢀꢁ

1-3ꢀꢂ5ꢀꢁ

12ꢀꢂ6ꢀꢁ

16ꢀꢂ7ꢀꢁ

26ꢀꢂꢊ

8ꢀꢁ

11ꢀꢂ11ꢀꢁ

24ꢀꢂꢊ

11ꢀꢁꢋꢌ3ꢀꢁ

1ꢀꢂꢊ

3ꢀꢁꢋꢃꢄꢧꢨꢇꢩꢨꢇꢠꢡꢢꢍꢎꢏꢐꢑꢓꢔꢕꢀꢁꢂꢃꢬꢭꢆꢮꢭꢆꢜꢝꢞꢊꢋꢌꢍꢎꢏꢐꢑꢱꢟꢠꢓꤞꥅꥆꥇ务ꢇꢀꢁꢂꢃꢄꢁꢅꢆꢇꢈꢉꢊꢋꢌꢇꢈꦙꢜꤖꦚ꥙ꢉꢶꢈꦙꢜꤖꦚ꥙ꢉꢶꢱ2024ꥉꢁ꥗ꤢꥱꥲꢶꥳꢱꥴꥵꥶꢢꤣ꤅ꤤꢁꤥꣀꣁꤦꤢꢇꢧꥈꢁꢬ꣔ꢌꢞꥈꢲꢱꢎꢏꢄꢌꢁꢐꢑꢒꢓꢔꢕꢃꢖꢗꢘꢱ

5ꥉꥊꢓꥍ

2ꥉꢞ6ꥉꥊꢓꥍ

3ꥉꢞ

ꢲ꣥ꥷꢇ꣑ꥸꤟꤘꢯꥆꥅꢾꥹꥺꥻꥼꤧꤨꤩꢲꤪꢜꤚꢕꢯ꤫3ꥉꥊꥋꥌ꣸ꥍꢌꢞꥈꢲꢙꢚꢛꢜꢝꢞꢟꢠꢇꢡꢢꢣꢉꢘꢤꢲ꣥ꢎꢏꦛꥏ꤁ꢇꢎꢏꦝꥏ꤁ꢗꢱꢥꢌꢘꢙꢓꢔꢕꢗ꤆꤇ꢫꥲꢯ꣇ꤗꢇꢱ꤬ꢱ꣣赠ꢟꢠ꤭꤮ꢓꢆꤟ

4ꥉꥊꣾꢇ꣟ꥎꥏꤔꢋꢇꢥꢦꢧꢞꢉꢨꢩꢪ

ꢬꢭꢓꢘꢙ꣦꣜꣧꣨꣱ꣲ꣥ꢇꢘꢙꢶꦞꦟꦝꥏ꥽꥾꣄ꢜ

ꤗ꥿ꦀꤊꢶꢱꥱꥲꢲꤠꤡꢇ꤯ꤰ

ꢱꤱꤲꤳꢒ对ꢶꢌꥐꢎꢏ꤈꤉ꢹꢕꢯꢰꢌꢗꢹ꣮꣯ꢖꣳꣴꢦꦛꢓꦠꢜꢇꢢ꥾ꢙ꣨ꢸ꣚ꥬꤚꣀꢕꢯꢇꢻꦁꦂꣀꦃꢹ動꣥ꢹꤴꤵ꣰ꤶꤷꤸꤹꢗꤔ对ꢓꥑꢵꢇꤓ꣒꣓ꥑꢱꢄꢁꢲ

ꢇꢴꢵꢶꢱꢷꢸꢹꢷꢺꥏꢓꦜ赠ꢰꦔꢗ꣱ꣲꢹꢏ꣉ꢗ꣇ꤗꦄ꣖ꢗꤧꤨꤩꢲꤪꢹꤺꤻꤩꢲꢵ꣱ꣲꢗꢻꢼꢽꢓꢾꢿꣀ

ꣂꣃ꣄ꣅ꣆꣇ꢓꢌ꣜꣔ꢇꤺ꣒ꤼꤽꤾꤿ꣈꣉꣊꣋ꢗ꣉꣊꣌꣍꣎꣏ꢌ꣐ꢇꢡ꤆ꥀꢇꤠꤡꥁꥂꥃꤼꥄ꣑꣒꣓꣔꣕꣖꣗꣉꣊꣘

ꢓ꣆꣇ꢇꤟꢷꢸꢹꢷꢺ꣒ꣲꢗ꣚꣛꣜꣝꣞꣟꣠ꣃ꣡꣢ꢹ꣣赠ꢗꢆꢀꢟꢠꢥꢦꢧꢑꢡꢢꢣꢤꢀꢁꢂꢃꢄꢅꢆꢇꢂꢈꢉꢊꢋꢌꢍꢎꢏꢐꢀꢁꢂꢃꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢈꢋꢌꢍꢎꢏꢃꢐꢑꢒꢓꢆꢔꢕꢃꢖꢋꢗꢅꢗꢘꢆꢙꢎꢚꢛꢀꢄꢅꢆꢙꢎꢚꢃꢁꢂꢜꢝꢞꢟꢠꢡꢃꢢꢣꢜꢤꢥ对ꢗꢦꢧꢎꢃꢨꢩꢪꢎꢫꢬꢭꢮꢛꢢꢯꢰꢔꢃꢱꢥꢲ对ꢖꢝꢳꢴꢵꢶꢃꢷꢸꢹꢺꢶꢻꢠꢼꢽꢛꢾꢿꢢꣀꣁꢡꣂꣃ꣄ꢝꢀꢙꢎꢚꣅ꣆꣇꣈ꢆꢡꣂꢃ꣉꣊꣋ꢾꢿ꣌ꢉ꣍꣎꣏꣐ꢆꢳꢴ꣑꣒ꢛ꣓ꢹ

꣔ꢖ

꣖ꢉ꣗꣘ꢗ

꣚ꢃꢄꢅ꣛ꢝꣅ꣆ꢙꢎꢚ꣜꣐꣝꣞

ꢛ꣟ꢼ꣠꣡ꢶ꣠꣢꣣꣤꣥꣦ꢩ꣧ꢆ꣨꣩꣪꣫

꣔꣛꣬꣭ꢉ꣗ꢙꢎꢚ꣮꣯ꢹ꣰务ꢛ꣱ꣲꣳꢯꢃꣴꣵꢙꢎꢭꣶꣷ꣑

IP꣸ꢆ꣹꣺ꢃꣻ꣼꣠꣹ꣽꣾꣿ꤀꤁꤂

꣔ꢖꢝꢀꢯꢕ

ꣅ꣆ꢙꢎꢚ꣇꤄꤅ꣻꢤ꤆꤇ꢛ#TikTokꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎꢏ23ꢀ1ꢁꢀꣽꤸꤹꤺꢺꢁꢂꢇꢈ꣟꣧꣯꤮ꤻ

(2020)ꢀꢁꢂꢃꢄꢀꢁꢂ꤈꤉ꤊꤋꤌꢆꢙꢎꢖ

꣜ꢔ꣜ꢺꢆꤍꤎ去ꤏꤐꢛ

꣔ꤑꤒꤓꢘꤔ꣠ꤕꤖꤗꢲꢆꢙꢎꢚꢃꤘ꤇ꤙ꣮ꤚ꣆ꢗꤛꢪꤜꢔ꣱ꤝꢮꢆꤞꤟꤠꢛꢙꢎꢚꢆꤡ꣇ꢜꤢ꣹꣺ꣾꣿꤗꤣꤤꤖꤥꤦꤧꢲ꣑ꤨꣻꣷ꣑ꢷꢸꤩꢆꤪ꤫ꢃ꤬꤭

ꢭꣶ꣞

꣯꤮ꢃ꤯ꢋꢽ꣔ꤰ

ꤲꤳ꣛ꤴꤵꤶꤷꢛ38Source:

https://www.meti.go.jp/policy/it_policy/statistics/outlook/210730_new_hokokusho.pdfꢀꢁ

ꢂꢃꢄꢅꢆꢇꢈꢉꢆꢊꢋꢌꢍꢎꢀꢁꢂꢃꢀꢁꢂꢃꢄꢅꢆꢇꢌꢍꢈꢉꢊꢋ7ꢀꢁ12ꢀꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌ8ꢀꢍꢎꢏꢐꢑꢒꢅꢓꢔꢉꢕꢖꢗꢍꢅꢆꢘꢙꢚꢛꢜꢉꢃꢄꢝꢞꢎꢏꢐꢑꢟꢠꢡ

ꢢꢉꢣꢤꢥꢂꢦꢧꢨꢩꢪꢫꢍꢡꢬꢑꢃꢭꢮꢃꢰꢉꢃꢄꢱꢲꢳꢴꢵꢰꢶꢷꢸꢹꢺꢻꢉꢝ⼜ꢳꢼꢽꢾꢿꢍꣀꣁꣂꣃꢉꢽ꣄ꣅ꣄ꢉ꣆꣇꣈ꢭ꣉ꢲꢳꢴꢵ꣊ꢳ꣋ꢷ꣌ꢳ꣍꣎ꢍ꣏꣐ꢉ꣑꣒꣓꣔ꢳ꣕꣖꣘꣚꣑꣛꣜꣘꣝꣚꣞꣟꣠

ꢭ꣢꣣꣏꣐꣤꣥꣦ꢉ꣧꣨⼜꣩꣪꣫ꢍ꣬꣭꣚꣘꣬꣮꣯꣰꣟꣏꣐ꢭ꣱

ꣲꢍ꣓ꢮꣳꣴ꣤ꢳꣵꣶꣷ꣸ꢉꢚ꣹ꢱ꣺ꣻ꣼꣏꣐ꢉꣽꢳ꣕ꣾꣿ꣘꤀꤁꣘

꤂꣟ꣷ꤃꣑꤄꣡ꢭꢯꢃꢰ꤅ꢍ꤆꤇꤈꤉ꤊꤋꢳꢉꢯꢃ꤆ꤌꢍꤍ꤉ꢌꣷꤋꢿꤎꢍꣻꤏꢭ#1Tik1To3kꢀꢁꢂꢃꢂꢄꢅꢆꢇꢈꢉ935ꢀꢀꢢꤵꤶꤷꤠꢃꢄ6-8ꢀꤸꤹꤺꢆ꤄ꤻꢅꢆꤼꢀꢁꢂꢃꢄꢮꢃꢰ꣥꣦

ꤐ꣤ꢳꤑꤒ

ꢃꤓꤔꢉꤐꤕꤖꤗꢓꤘꤙ

ꢃꢪꤚꤛ꣧꤀꤁꣘ꣂꣃ꣘꣭꣚꣟ꤜꤝꤞ꣐ꤟ

ꢍꢅ

ꤠꢭꢹꤡ

꤅ꢉ꤈꣥꣦ꢃꢄꢝꢳꢮꢎꢏꢐꢑ꤅ꤣꤤꤥ

ꢃ꣩ꤦꤧ

ꢉ꣋ꤨꢮ

ꢈꤝꤩꤪ꤫ꢂ꤬꤭꤮ꢸꤤꤥꢭ

ꤐ꤯ꤰꢙꤱꤲꢅ꣱

ꤣꢉꤳ粉ꢂꢯꢃꢰꢍꤝꤩꤴꤤꤥꢭ39Source:

https://www.meti.go.jp/policy/it_policy/statistics/outlook/210730_new_hokokusho.pdfꢀꢁꢂꢃꢄꢅꢆꢇ100%ꢈꢉꢃꢊꢋꢌꢍꢎꢏꢐꢑꢂꢒꢓ

ꢔ

ꢕꢖꢗꢀꢁꢂꢃꢀꢁꢂꢃꢀꢁꢂꢃꢄꢅꢆꢃꢇꢈꢉꢊꢋꢌꢌꢍꢓꢔꢀꢁꢂꢃꢄꢅꢂꢆꢇꢈꢉꢊꢋ⼜ꢌꢌꢍꢎꢏꢐꢑ

ꢓꢔꢕ2ꢖꤎꢼ务ꤰꤱꢖ꤄ꢇ

ꤳꢫ

ꢏꢀꢁꢇ

ꤳꢫ

ꢕ4ꢖꤴ꣗5ꢖꤵꢏ

ꢀꢁꢂꤶꤋꤷꢇꤸꤋꤹ꣬ꢣ14ꢗꢘꢙꢚꢛꢜꢝꢞꢟꢠꢇꢡꢢꢣꢤꢥꢅꢂꢆꢦꢧꢨꢩꢪꢓ꣡ꤺꤋꤷꤎꤻꢼ1ꢖꢇꤼꤽꢷ8ꢖ务ꤾꢇꤿꥀꥁꢆꢣ꤉꣘꣡ꥂꤋ

ꢏꤚꤺꢆꢀꣶꥃꢕ꣬ꥄꢏꤟꢔꢞꢫꢂꢚꢛꢜꢝꢇꢆꢀꢏꢭ务ꢮ逢ꢯꢰꢱꢲꢳꢇꢂꢏꢴꥅꢫ

ꥆꢀꢏꣶꥇꢩ꤭꣆7꣭ꤝꥅꢇꥈꤸꢣꢯꢰꢱꢇꢵꢶꢷꢵꢸꢊꢹꢺ对ꢻꢏꢼꢒꢦꢽꢾꢪꢿꣀꣁꢛꢜꢝꣂꢣꢚꣀꣁꢛꢜꢝꣃ꣄ꣅ꣆꣇꣈ꢏ꣉꣊ꢇ

ꣅ꣆꣋꣈꣌꣍ꢀꢁꢂꢃꢄ꣎꣈ꢏꢒ对ꢅꢇ꣏ꢾꢣꥉ꣊ꢀꢁꢂꣶ꣝꣞꣡꣬ꥊꥈꤸꢹꢹꥋꥌ꣬ꥍꢏꥎꤚꤍꥏꥐꢣꤚꤺꥏꥐꥑꥒꢇ꥓꥔ꢴꣶꤢꢽꤚꤺ꥕꥖

꥗꥘꥙꥚꣍ꢣꥏꥐ

꥜꤯꥝

ꢻ꥞ꢴ꥟ꤎꤜꥠꢏꢀꢁꢂꢴꣶꥡ꣡꣢ꥢꣶꢹꢹꢇ꣐꣑꣒꣓ꢇ

꣕⼜

꣗2ꢖ14ꢀꢅꢂꢆ꣘ꢛꢜꢝ꣙꣚ꢪ꣛꣜ꢏꥣꥤꢊꥥꥦꢰꢱꢣꢼꢦ꣝꣞ꢀꢁꢂꢲꢳ꣟꣠꣡꣢꣣꣤ꢏ꣥꣦ꢪ3ꢖ14ꢀꢇꢿ꣧꣨ꢅꢂꢆꣂꢣ꣩3ꢖ14ꢗ꣪ꢔ꣫꣟꣠ꢞꢓꢔꢏ꣡꣬꣭꣮ꢘꢙꢅ

ꢔ

ꢚꢛꢄꢂꢜꢍꢝꢞꢀ꣘ꢿ꣧꣨ꢅꢂꢆꣂꢣ꣯ꢼ꣧꣨ꢅꢂꢆ꣰ꢯ꣬꣢ꢯ꣱ꢇꢸꢏꢯꣲ꣪ꢔ꣘ꢪꣳꢝ꣙ꢙꣴ⼜ꣵꢲꢳꢇꢓꢔꢏꣶꣷ꣞꣸꣹꣺ꣻꢀꢁꢂꢃ꣼ꣽꣾ꣈ꣿ꣟꤀꣹꣺꤁ꢣ꤂꤃꣬꤄ꢍꢮꢼꢕ2ꢖ14ꢀ꤅꣗ꢇꢛꢜꢝ꤆

꣹꣺ꢇ꣠꤈ꢣꢎꢏꢐꢊꢑꢒꢕꢖꢀꢁꢂꢃꢄ꤉꣘ꢀꢁꢂ꣇ꢹꢚ꣠ꤊ꣟꣠ꢏꥧꥨꢆꢡꢼꢀꢁꢂꢥꥩ

꣬ꤽ务꥟ꤎꤜꥠꢇꤰꥪꥫꢳꢀꢏ꣡ꢊꢭꤰꥪꢔꤝꥬcosplayꥭ꤯ꥮꢕꢅꢂꢆꤋ

ꢏꢁꤍꢂꤎꤏꣶꥯꢍ꣯ꢣꢕꢀꢁꢏꢂ⼜ꣶꢕꥧꥨꢆꤋꢨꥱꥲꥳꤩꥴꤕꥵꢏꢺ对ꤹ

ꢍꥶ꣬ꥄcosplayꢏ꣘ꢰꢱꢇꤐꤑꤒꤓꤔꤕ꣐꣑ꢻꥷ꣦ꢽꥸꢼꢀꢁꥭ꤯ꤦꢯꢇꢿHalloweenꥹNightꣂꢣ꣠ꤖꢏꢴꣶ꣘ꤗꤘꢇ꣕ꢂꢷꢺ对ꤊꢚꢽ꣠ꤖꢣꤚꤛ꣔꣕ꢀꢁꢂꢃꢄꤜꤝꢕꤞꤋ

ꤟꤛ

ꤠꤡ꣛ꢇꥉ꣊

꥓ꣶ粉粉ꥺ꣬ꣲꥧꥨꢆꢇꤩꥻꥎ꥗꥘ꥼ꥽ꢏꤢꢽꥧꥨꢆ꥾꥿ꢏꥧꥨꢆCosplay꣞ꤢꤣꢏꣃꤤꤥꢮꤍꤢꢽꢅꢂꢆꢇꦀꦁꢊ꤯꥝

꣛ꦂꢴꣶꤛꦃꢣ꣩ꥉ꣊Coserꦄꦅꤍꢏꦆꦇꦈꦉꢏꦊꦋꢻꤍꢇ꥓꥔ꢴꣶꤢꢽꢇꤦꤧ꣌ꤨꤩꤪ꤫ꢇ꣠ꤖꤚꤺꥧꥨꢆꦌꦍꢏꦎꦏꢕ꣡꣬꣭ꢴꣶꤛꦐꢣꤨꢥ꤬꤭꤮꤯ꢣ40ꢀꢁꢀꢂꢃꢄ11ꢅꢆꢇ1ꢅꢈꢉꢃꢊꢋꢌꢍꢎꢊꢏꢐꢑꢒꢓTikTok

ꢔꢕꢖꢗꢎꢏꢐꢑꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢀꢁꢂꢃꢄꢅꢆꢀꢇꢈꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎꢇꢏꢐꢑꢇꢏꢒꢒꢓꢔꢕꢖꢉꢗꢘꢊꢋꢙꢃꢚꢛꢜꢉꢝꢝꢞꢟꢛꢠꢡꢢꢣꢤꢀꢁꢂ

&ꢃꢄꢅꢆꢥꢊꢋꢉꢦꢧꢨꢏꢩꢪꢙꢫꢬ对ꢭꢕꢮꢯꢤꢅꢇꢡꢦꢧꢨꢉꢰꢱꢊꢋꢲꢳꢥꢴꢵꢶꢷꢮꢯꢤꢸꢹꢊꢋꢡꢲ2020/10/12020/11/12020/12/12021/1/1ꢳꢺꢏꢻꢴꢵꢶꢉꢊꢋꢙꢼꢏꢥꢽꢭꢾꢉꢩꢲꢙꢬ对ꢿꣁꣂꣃ꣄

꣆ꢖ꣇꣈ꢤ#T3ikTo6kꢋꢌꢍꢎ#ꢄꢔꢕꢖ#ꢗꢘꢙ#ꢗꢘꢙꢚꢛꢀꢀꢁꢂꢃ:#ꢔꢕꢖ#ꢔꢕꢖꢜꢝꢰꢱ

ꢲꢏ꣊꣋ꢦꢧ꣌꣍꣎꣏꣐ꢦꢧ꣑꣒꣎꣏ꢖ꣓꣔꣕꣖꣗꣘꣙꣍ꢉ

ꢲꢗꢏ꣚꣛꣜ꢦꢧ꣝ꢙꢡ꣞꣟ꢖ꣓ꢀꢁꢂꢃꢄꢀꢁꢀꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍ꣔꣕꣖ꢤꢇꢈꢉꢊ+ꢋꢊꢌꢍꢅꢇ1꣠1ꢊ꣡3ꢊ

ꢊꢋꢑꢇ꣢꣍ꢨ꣣ꢊꢉꢊꢋꢲꢳ꣤ꢥꢭꢕꢻꢑꢇ꣥꣦꣧ꢊꢋꢡꢑꢇ꣨ꢏ꣩꣪꣫꣬ꢏ꣭ꢤ1꣠1ꢊꢉꢊꢋꢙꢏ꣮꣯꣰꣐꣱ꣲꣳꣴꣵꣶꢉꢑꢇꢡꣷꢭ꣸꣹꣺꣜ꣻ꣩꣼ꣽ꣭ꢉꢗꢏꣾꣿ꤀⼜꤁꤂꤃⼜꤄꤅꤆ꢡꢑꢇ꣪꤇꣩꤈ꢇ꤉꣭ꢤꢀꢁꢂꢃ:2020/10/12020/11/12020/12/12021/1/1ꢰꢱ

ꢲꢏꤊ

ꢑꢇꣳꣴ꣩ꤌꤍꤎꤏ꣭ꢉ꣊꣋ꢑꢇꤐꤑꢡ꣎

꣩ꣶꤒ꣭ꢉꢖꤓꤔꤕ#tiktokꢀꢁꢂꢃꢂ#ꢄꢅꢆ#ꢄꢇꢈ#ꢒꢓꤖꤗꢤꢭꤘꢖꤙꢉꢷꤚꢃꤛꢡ꣉꣏ꢡꤜꤝꢺꢏꤞꤟꤠꤜꢉꤕꤖꤗꤡꤢꤣ꣗꣘ꤤꤥꢷꤚꢡ꣎꣏ꢉꤦꤑꤧꤨꤩꢡꤪ꤫ꢤ꤬꤭꣉ꢲꤢ꤮ꢉꣶꤒꢡ꤯ꤰꢗꤱꤲꤳꤴꤵꤶꤷꤸꢕ#ꢀꢁꢂꢃꢂꢉꢊꢋꢌꢍ#ꢎꢌꢏꢀꢐꢑꢂꢖꤹꤹꢻꢡꢫꤺꢡꢫꤻꤼ

ꤏꤽꤾ

ꤿꢺꤑꣶꤒꢤ

ꢲꥀꥁꤊꥂꢖꢭ꣸꣉꣏ꥃꤌꤍꢤ41Source:ꢀTikTok

InternalꢀDataꢀꢀꢁ1ꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎꢏꢀꢐꢑꢒꢉꢈꢓꢔꢕꢖꢗꢘꢙꢚꢛꢜꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢀꢋꢌꢍꢎꢏꢐꢑꢅꢀꢒꢓꢔꢕꢍꢎꢖꢗꢀꢘꢕꢍꢎꢙꢚꢛꢜꢖꢝ23ꢀꢁꢂꢝꢞꢐꢟ对ꢠꢡꢂꢢꢣꢤꢥꢦꢧꢎꢏꢀꢀꢞꢟꢠꢡꢍꢢꢡꢣꢍꢤꢥꢦꢍꢎꢀ告ꢧꢎꢨꢩꢪꢫꢤꢬꢭꢮꢯꢰꢰꢱꢲꢃꢳꢢꢴ对ꢵꢚꢙꢍꢎꢀꢶꢤꢎꢨꢷꢸꢅꢆꢙꢹꢺꢻꢼꢝꢽꢾꢎꢨꢿꣀꣁꣂꣃ12꣄ꣅꢱ꣆꣇꣈꣉ꢼ꣊꣋꣌꣆ꢬ꣈ꣃ6꣄꣍ꢀꢎꢨ꣎꣏꣐ꣃ꣑꣒꣓꣔ꢶ꣕꣖ꢝꢀꢁꢂꢨꢩꢪꢦ

ꢏꢀꢫꢬꢭꢀ꣗꣘ꣁ꣙

ꢍꢎꢹꢺ꣛꣓꣔ꢃꢳ꣜꣝ꢙꢪ꣟꣠ꢃꢳꢀꢍꢎ꣡꣡ꢶ

ꢎꢨꢩꢙ꣎꣏꣢꣣꣤꣕ꢻ꣥ꢙ꣒꣦ꢀꢶ

ꢷꢸ

ꢆꢹꢺꢍ꣧ꣂ꣨꣩

꣫꣬ꢙ꣭ꢦꢝ42TikTokꢀꢁꢂ43ꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊTikTokꢄꢅꢋꢌꢉꢍꢎꢏꢐꢆꢇꢀꢁꢏꢐ

ꢌꢑꢐꢉꢒꢌꢓꢈꢉꢊꢋꢌꢊꢍꢎꢫꢬꢭꢮꢯꢰꢄꢅ180%*ꢀꢁꢂꢃꢔꢕꢌꢖꢗꢘꢙꢂꢃꢄꢅꢜꢝꢞꢱꢲꢳꢛꢪꢄꢅꢀꢁꢂꢃ89%*2019202020212018ꢠꢡꢢꢣꢚꢛꢌꢜꢝꢞꢈꢉVlogꢟꢂꢃꢤꢥꢦꢧꢨꢩ44Source:ꢀTikTok

Internal

Data

2021

;

Macromill

TIkTok

user

surey

2021ꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎꢏꢐꢗꢘꢙꢚꢆ尊ꢛꢈꢜꢝꢞꢟꢠꢡꢢꢄꢅꢆꢣ尊ꢏꢤꢡꢥꢦꢧꢆꢕꢖꢍꢎꢏꢐꢑꢒꢓꢔꢕꢖꢗꢘꢙꢚꢛꢜ62%1.12xꢎꢏꢐꢑꢒꢓ的ꢔꢕꢖꢗꢘꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍTikTokꢀvs.ꢁꢂꢃꢄꢅꢆꢅꢇꢀꢁꢂꢃꢄꢅꢆꢇ尊ꢈꢉꢊꢋꢌꢍꢎꢏꢐꢑꢒꢆꢆꢓꢔꢕꢖꢀꢁꢂꢃꢄꢅꢆꢀꢁꢇꢃꢈꢉꢊꢋꢌꢀꢁꢂꢃꢙꢚꢛꢈꢄꢅꢂꢆꢇꢜ逢ꢝꢞꢈꢟꢠ

51%

4…QAXXꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢨꢡꢩꢆꢪꢫꢬꢭꢈꢮꢕꢖꢭꢯꢰꢱꢏꢲꢳꢴꢵꢦꢧꢙꢨꢩꢪꢫꢬꢄꢝꢞꢍꢟꢠꢂꢡꢢꢣꢤꢥX71%67%65%59%67%ꢭ够ꢮꢤꢥAPPꢡAAPPꢡBAPPꢡCAPPꢡD16%ꢯꢰꢱꢲ13%10%12%10%*ꢈꢉꢊꢋꢌꢍꢎꢏꢐꢑꢅꢆꢒꢓꢔ45Source:

Macromill

TikTok

user

survey

2021

;

TikTok

Marketing

Science

research

2021ꢀꢁꢂꢃꢄꢅꢆꢇTikTok

ꢈꢉꢊꢋꢌꢍꢎꢔꢕꢖꢈꢗꢘꢙꢚꢛꢜꢝꢄꢅꢞꢈꢟꢠꢡꢢꢋ2021ꢍꢣꢤꢥꢦꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢅꢋTikTokꢌꢍꢎꢏꢐꢑꢒꢓꢔꢕꢧꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎꢏꢐꢑꢒꢓTikTokꢀꢁ(TikTokꢂꢃ)14ꢏ2021ꢀꢁꢂTrendyꢃꢄꢅꢆ

ꢀꢇꢈꢉꢃꢊbest30ꢋꢌꢍꢎꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎꢏꢐꢑꢒꢓꢔꢕꢖꢗꢘꢙꢚꢛꢜꢝꢞꢟꢠ1.3ꢡ8ꢏ5000ꢐꢑꢒꢓꢔꢉꢕꢖꢗ2ꢘꢉꢕUP

+

BLSꢙꢚ46Source:ꢀꢁꢂꢃꢄꢅꢆ

;

Macromill

TIkTok

user

surey

2021ꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋTikTokꢌꢍꢀꢁꢂꢃꢄꢅꢆTikTokꢇꢈꢉꢊꢋꢌꢍ

ꢎꢏꢐꢑꢒꢓꢐꢎꢔꢕꢖ30ꢀꢁꢂꢃꢄꢅꢍꢎꢆꢇꢈꢑꢒꢓꢈꢔꢕꢆꢇꢈꢉꢊꢋꢌꢏꢐꢋꢌꢖꢗꢈꢋꢌ77%81%84%1ꢀꢁꢂꢃꢍꢂꢎꢏꢈꢐꢑꢋꢌꢒꢓꢔꢕꢈꢖꢗꢃꢘꢄꢅꢆꢇꢈꢉꢊꢋꢌꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉTikTokꢊꢋ

(TikTokꢘvs.ꢘꢙꢚꢛꢜꢝꢞ)167%163%144%136%TikTokꢀꢁꢂꢃꢂꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢒꢓꢔꢕꢖꢗꢘꢆꢇꢝꢞꢚꢒꢟꢒꢦꢧꢨꢖꢝꢞKantarꢗꢘꢙꢚꢛꢜꢝꢞꢇꢈꢟꢎꢏꢐꢑꢙꢒꢚꢛꢜꢠꢡꢢꢣꢤꢥꢩꢪꢫꢇꢈꢠTikTokꢗꢘꢡꢢꢛꢣNo.11.47xTikTokꢣꢧꢨꢈꢐꢑꢩꢪꢫꢜNo.2

ꢀꢁANo.3

ꢀꢁB1.91xꢙꢉꢏꢚSNSꢐꢑ务ꢇꢛꢒꢜNo.4

ꢀꢁCNo.5

ꢀꢁDꢝꢊꢈꢞꢟꢠꢡꢢꢣꢤꢈꢥꢦ47Source:ꢀKantar

2021;

Macromill

TikTok

user

survey

2020-2021ꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋTikTokꢌꢍꢀꢁꢀꢂꢃꢄꢅꢆꢇꢁꢐꢍꢑꢃꢒꢓꢔꢕ(ꢀꢁꢂTikTokꢃꢄ)+30%ꢀꢁꢂꢀꢃꢀꢁꢂꢃꢄꢅꢆꢇꢀꢄꢅꢀꢃꢀꢁ,ꢂꢃꢄꢈꢉꢊꢋꢌcheckꢇꢈꢉꢊ对ꢋꢌꢍꢆ10%10%13%+74%ꢀꢁꢂ/ꢂꢃꢄꢅꢆ49%ꢍꢎꢏꢐꢑꢒꢓꢔ14%ꢒꢓ务ꢕꢃꢖꢗꢘꢙ19%19%38%ꢅꢆ37%+21ꢎꢏꢐꢍꢑ%社ꢚꢛꢜ务ꢝꢞꢟꢇꢈꢉꢊꢋꢌꢄꢍꢄꢘꢄꢅꢠꢡꢢꢈꢉꢊꢋꢃꢌꢍꢎꢏꢀꢁꢂꢃꢄꢅꢆꢇꢈ(ꢀꢁꢂTikTokꢃꢄ)+92%

+28%ꢎ

TikTokꢏꢐꢝꢞꢟꢘꢵꢶꢍ

ꢼꢽꢾꢿꢙꣀꣁꢎ

ꢑꢏꢐꢷꢸꢹꢺꢻꢙꢃꢘꣂꣃꢘꢄꢅ(TikTok

vs.ꢅꢆꢇꢈꢉꢊꢋꢃꢄꢊꢌꢍꢎ)1.35xꢣꢤꢥꢦꢛꢜ1.24xꢧꢨꢩꢪꢦꢘꢫꢬ2xꢒꢓꢔꢕꢖꢗꢘꢙꢭꢮꢯSNSꢰꢱꢦꢪꢲꢘꢳꢴ48Source:

Macromill

TikTok

user

survey

2020-2021ꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎꢏꢐꢑꢒTikTok

Zꢓꢀꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎꢏꢎꢐꢑꢒꢓꢔꢎꢕꢖꢗꢘꢙꢚꢛꢜꢝꢞꢈꢕꢟ34%48%28%ꢰꢱꢘꢲꢳꢴꢇꢵꢶꢷꢸ28%ꢥꢟꢦꢧꢨꢩꢪꢫꢬꢭꢮꢯZꢹꢺꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢀꢁꢂꢈꢉꢊꢋꢂꢓꢊꢋꢌꢍꢎꢏꢐꢑꢒꢔꢉꢕꢖꢗꢘꢖ51%ꢙꢚꢛꢜꢇꢝꢞꢟꢠꢏꢡꢢꢣꢤꢻꢼꢠꢡZꢢ去ꢖꢣꢓTikTokꢤꢥꢦꢕꢧꢈꢨꢩꢪꢫꢬZꢀꢁꢂTikTokꢃꢄꢅ

(vs.

ꢀꢁꢂꢃꢂꢄꢅꢂ)ꢂꢽꢾ

ꢚꣅꢽꢾꢟꢿꣀꣁꢗꢿꢝꢞꢪ11%17%ꣂꣃꢇꢝꢞꢪꢬ꣆꣇꣈꣉ꢇ꣊꣋ꢪ20%ꢅꢆꢇꢈꢉꢊꢋꢌꢍꢒꢓꢃꢔꢕꢖꢗ

ꢘꢙꢚꢛꢜꢝꢞꢟꢠ

ꢨꢩꢃꢪꢫꢬꢭꢎꢏꢐꢂꢑꢊꢡꢃꢢꢣꢤꢥꢦꢧTikTokꢤꢹꢺꢕꢟꢈꢻꢼꢽꢭꢮꢯꢰꢱꢲꢓꢳꢴꢵꢶꢷꢸꢾꢿꣀꣁꣀꣂꢈꣃ꣄42%ꢀꢁꢂ去ꢃꢄꢀꢁꢂꢃꢄPRꢅꢆꢇꢈꢉꢊ

(vs.ꢀꢁꢂꢃꢄꢃꢅꢆꢃ)#1ꢋꢌ+8.8%+7.3%+4.5%꣜꣠꣡ꢬ꣢ꢇ꣓꣔꣌꣛꣜꣐꣎꣏ꢇ꣓꣔#236%ꢏꢐ273ꢗ꣖ꣃꢇ꣝꣞ꢷ꣟100#3ꢫꢶ꣣TikTok务꣎꣏꣐ꢇꢴ꣤ꢍꢉꢎ꣌꣍ꢕꢖ꣎꣏꣐꣑꣒38%221务ꢇ꣓꣔꣕꣖ꣃ#4+4.5%ꢆꢇꢈꢉꢊꢈꢋꢌ꣌꣥꣦TikTokꢌ꣎꣏ꢇ꣓꣔꣕꣖ꣃ꣗꣘꣐/꣙ꢢ꣚愿꣐#5149+4.5%ꢑꢒꢓꢒꢔ49Source:

Macromill

TikTok

user

survey

2020-2021ꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋTikTokꢌꢍꢎꢏꢐꢑꢒꢓꢀꢀꢁꢂꢃꢄꢅꢆ务ꢇꢈꢉꢊꢋꢌꢍꢎꢏꢐꢑꢒꢓꢔꢕꢖ去ꢗꢘꢙꢚꢛꢂꢃꢜꢝ67%64%51%ꢮꢯꢃꢢꢣꢰꢊꢱꢲꢦꢙꢘꢳ54%ꢜꢝꢋꢌꢞꢟꢙꢠꢡ务ꢢꢣꢄꢅꢤꢀꢁ务ꢂꢃꢈꢉꢊꢋꢌꢍꢎꢓꢔꢋꢌꢍꢎꢕ28%ꢄꢅꢆꢇꢏꢐꢑꢒꢖꢗꢘꢊꢙꢚꢛꢥꢙꢦꢧꢨꢩꢪꢫꢬꢭꢴꢵꢖꢶꢷꢟꢞꢟꢠ去ꢡTikTokꢢꢆꢣꢤꢥꢒꢦꢧꢨꢩꢪꢫꢬꢭꢀꢁꢂꢃꢄ

TikTok

ꢅꢆꢇ

(vs.

ꢀꢁꢂꢃꢂꢄꢅꢂ)ꢈꣃ꣄ꣅ꣆꣇꣈ꢝꢼꢽꢾꢿ꣉ꣅ꣊ꣅ꣋꣌꣍ꣁꢐ9%11%ꢐꣀꢙꣁꣂꢐ9%ꢸꢹꢺꢻꢐꢋꢌꢍꢎꢏꢐꢑꢒꢓꢅꢥꢦꢅꢆꢇꢈꢉꢊꢚꢛꢃꢜ動ꢝꢕꢖ

ꢞꢟꢠꢡꢃꢢꢣꢤꢥꢔꢃꢕꢖꢅꢗꢘꢙꢮꢯꢰꢱꢒꢦꢧꢲꢳꢴꢵTikTokꢶꢷꢽꢾꢉꢿꣀꣁꢆꢣꢋꣂꢘTikTokꢄꢸꢹꢋꢺꢻꢼ24%ꢀꢁꢂ去ꢃꢄ#1ꢀꢁꢂꢃꢄPRꢅꢆꢇꢈꢉꢊ

(vs.ꢀꢁꢂꢃꢄꢃꢅꢆꢃ)ꣃ

꣄+5.1%꣎ꢣꢬꢈꢹꢙꢲꢦ#2#424%ꢏꢚꢉꢛꢜꢝꢞꢄꢅꢆꢓꢟꢉꢠꢡ196꣆꣈꣉꣊꣇

+4.1%100ꢅꢐ꣏ꢘ꣐TikTok务꣑꣒꣓ꢙ꣔꣕ꢜ꣖꣗TikTokꢫ꣑꣒ꢙꢲ

꣘꣙꣚#3ꣅ꣆꣇+3.3%ꢀꢁꢂꢃꢄꢅꢆꢇꢈ务ꢉꢊꢋꢌꢍꢎ18318%꣋꣌꣉꣍ꢸ

+3.2%ꢏꢐꢑꢒꢓꢆꢔꢕꢖꢗꢉꢘꢙ13550Source:

Macromill

TikTok

user

survey

2020-2021ꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎꢏꢐꢑꢒTikTok

Xꢓꢀꢀꢁꢂꢃꢄꢅꢆꢃꢇꢈꢉꢊꢋꢌꢍꢎꢏꢐꢑꢒꢒꢓꢔꢕꢖꢗꢘꢙꢚꢋꢛꢜ64%67%66%ꢟꢩꢪꢫꢬꢭꢮꢯ72%ꢰꢱꢲꢳꢴꢆꢵꢶꢟꢠꢡꢢꢣꢤꢥꢦXꢄꢷꢀꢁꢂꢃꢄꢅꢆꢌꢍꢎꢏꢐꢑꢒꢗꢘꢙꢆꢚꢛꢜ69%ꢸꢹꢇꢈꢉꢊꢋꢓꢔꢆꢕꢖꢝꢑꢒꢓꢞꢧꢆꢣꢨTikTok

ꢝꢞꢟꢠꢡꢢꢃꢔꢣꢤꢥꢦꢧꢨꢩXꢀꢁꢂ

TikTok

ꢃꢄꢅ

(vs.

ꢀꢁꢂꢃꢂꢄꢅꢂ)ꢀꢁꢂꢃꢄꢅꢆꢇꢈꢆꢉ16%17%ꣂꣃꢼꢺꢻꢼ꣄ꣅ꣆ꣁꢽꢾꢿꣀꣁ66%ꢊꢋꢌꢊꢍꢎꢏꢐꢑꢒꢓꢁꢔꢕꢁꢖꢗꢘꢙꢓꢚꢛꢜꢩꢪTikTokꢫꢬꢎꢭꢅꢮꢯꢔꢰꢅꢱꢲꢸꢹꢺꢻꢼꢽꢾꢿꢋꢛꢜTikTokꢳꢴꢵꢒꢓꢋꢊꢶꢷ24%#1ꢀꢁꢂ去ꢃꢄꢀꢁꢂꢃꢄPRꢅꢆꢇꢈꢉꢊ

(vs.ꢀꢁꢂꢃꢄꢃꢅꢆꢃ)ꣀꣁꣂꣃ꣄

+6%꣆꣇ꢛꢜ

+4.5%꣞꣟ꣃ꣄

ꢆ꣚꣛꣒꣓꣔꣕꣖꣗꣉꣘꣙19%#2322务ꢆ꣚

ꢱ꣜꣝100꣡꣢꣣TikTok务꣖꣗꣉ꢆꢚ꣤꣇꣈꣉/꣊꣋꣌愿꣉12%156112#3ꣅꢬ+4.4%꣒꣥꣦TikTokꢁ꣖꣗ꢆ꣚

ꢱ꣜꣝꣍꣎ꣃ

꣉ꢆ꣐꣑51Source:

Macromill

TikTok

user

survey

2020-2021TikTokꢀꢁꢂꢃꢄꢅꢆꢇꢃꢈꢉꢊꢀꢁꢂꢃꢄꢅꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊ的ꢋꢌꢍꢎꢏꢐꢑꢒꢓꢔꢕꢖꢗ

TikTokꢘꢙꢚꢛꢆꢜꢝꢞꢟꢠꢡꢢꢣTikTokꢀꢁꢂꢁꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎꢏTikTokꢐꢑꢒꢓꢔꢕꢖꢌꢍꢎꢏꢐꢑꢒꢓꢔꢕꢖꢗꢘꢙꢹꣃꢎ

ꣅ꣆ꢲꢳꢴꢵ

TikTok

ꢅꢶꢷꢬꢭꢱꢀꢁꢂꢃꢄꢅꢀꢁꢂꢃꢄꢅꢆꢇ务ꢈꢉꢊꢋꢄꢅꢌꢍꢾꢎ

ꢸ꣇꣈꣉꣊꣌

TikTokꢡ꣍꣎꣏꣐꣌ꢆ的ꢇꢈꢉꢊꢋꢸꢹꢺꢻꢼꢽꢾꢿꣀꣁꣂꢱꢎꢏꢐꢑꢒꢓꢔꢕꢖꢗꢘꢈꢙꢚꢛ务ꢜ꣑꣈꣒꣓꣔꣕꣖꣗꣘ꢝꢞꢟꢠꢡꢢꢣ

TikTokꢤꢥꢦꢥꢃꢣꢧꢨꢩꢪ

TikTokꢫꢬꢭꢮꢏꢯꢰꢱꢲꢳꢴꢵꢣꢡꢶꢷꢸꢹꢤꢺꢗ锋ꢘꢙꢣꢤꢉꢥꢦꢧꢨꢩꢪꢫꢬꢭꢮꢯꢰꢱꢲꢒꢻꢻ

ꢼꢸꢽꢾꢿꣀꢳꢴꢵꢶꢷꢸꢢꢾꢝꢞ꣈꣉ꢌ꣊ꢀ꣋꣌꣍꣎꣏꣐꣑꣒꣓ꢃ꣒꣔ꢮꢀ꣋꣒꣔꣕꣊꣖꣗꣘꣙꣚꣛ꢇ꣝ꢶ꣟ꢠꢃ꣞꣠ꢍ꣡꣢꣣꣤꣥꣦꣧꣨ꢮꢧ꣩30ꢙ꣥꣪ꢃ꣫꣬꣭ꢲ꣮ꢠ꣯ꢂꢦꢧ꣦꣉ꢌꢀ꣰꣱ꢍ告ꣲ꣊ꢃꣳꣴꣵꢠTikTokꢚꢎꢛꢜꢝꢞꢟꢂꢜꢡꢽꣶꣷ꣒꣔ꢽ꣸

꣺ꢃ

꣼ꢮꣽ⼜ꣾꣿꢇꢀ꣋꣒꣔ꢃ꤀꤁꤂꤃꤄꤅꤆꤇ꢃ

꣼ꢮ[YusukeꢙMatsukura/꤈꤉꣘꣙ꤊꤋ]꣎ꢽꣶꣷꢀꣁꤌꤍꢃꤎ꣏꣐꣑꣒ꤏꢽꢉꤐ꣸ꤑꢇꢘꢘ꣓ꢐꢑꢒꢓꢔꢕꢖꢗꢘꢙꢚꢛꢜꢝꢞꢟꢠꢡꢢ#ꢟꢪ#꣫꣬ꢀꢁꢂꢃꢄꢅꢆꢇꢕꢖꢄꢗꢘꢙꢚꢛꢀꢁꢂꢃꢄꢅ41ꢆ+ꢀꢁꢂꢃꢄꢅ19ꢆ+ꢬꢭ

꣚꣛ꢸ꣜ꢎ

꣝꣞꣟ꢈꢉꢊꢋꢌꢍꢎꢏꢜꢝꢅꢜꢗꢞꢟ#꣭꣮꣠꣡ꢪ꣢꣣꣤꣥ꢅ

꣧ꢥ#asmrꢐꢑꢅꢒꢓꢔꢀꢁꢂꢃꢄꢅ39ꢆ+ꢀꢁꢂꢃꢄꢅ14ꢆ+ꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢂꢌꢍꢎꢏꢠFibe-Miniꢡꢢꢣꢤꢥꢦꢧꢨꢩꢤ#TikTok꣡ꢪ꣨

#꣣꣯꣰꣱ꢪꢫꢅ

TikTokꢡꢬꢭꢮꢯꢰꢏꢱꢀꢁꢂꢃꢄꢅ19ꢆ+ꢀꢁꢂꢃꢄꢅ5.73ꢆ+ꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢂꢋꢌꢍꢎꢏꢐꢑꢒꢓꢔꢕꢖꢗꢘꢙꢚꢛꢜꢝꢞꢟꢉꢠꢟꢡꢢ#TikTok꣩꣪#ꣲꣳꣴꢀꢁꢂꢃꢂꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎꢏꢐꢑꢇꢒꢓꢀꢁꢂꢃꢄꢅ2.49ꢆ+ꢔꢕꢃꢖꢗꢇꢘꢘꢙꢚꢛꢜ⼜ꢝꢞꢟꢠꢡꢢꢀꢣꢌꢤꢀꢁꢂꢃꢄꢅ17ꢆ+ꢀꢁꢀꢂꢃꢄꢤ告ꢥꢂꢃꢦꢧꢨꢓꢔꢕꢩꢃꢋꢪꢫꢬꢭꢮꢯꢰꢍꢱꢲꢳꢜꢊꢋꢴꢵꢶꢷꢸꢓꢔꢕꢃꢹꢺꢻꢼꢮꢽ！ꢾꢿꢽꢿꢍꣀꣁꢉꢞꣂꣃ꣄ꣅꢃ꣆꣇꣆ꢓꢔꢕꢈ52Source:ꢀYahoo;ꢀmainichi.jp;ꢀꢁꢂꢃꢄꢅꢆTikTokꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢀꢁꢂꢃꢄꢅꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢁꢊꢋꢌꢍꢎꢏ

TikTokꢐꢑꢒꢓꢔꢕꢖꢗꢘꢙꢚꢛꢜꢝTikTokꢓꢔꢕꢖꢀꢁꢂꢗꢘꢙꢚꢛꢜꢀꢁꢂꢃTikTokꢄꢅꢆꢇꢈꢉꢊꢀꢁꢂꢃꢄꢅꢉꢀꢁꢊꢋꢌꢍꢎꢕꢖꢗꢘꢙꢚꢛꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢇꢍꢎꢏTikTokꢆꢇꢈFinoꢏꢐꢑꢒꢓꢔꢜꢝꢞꢟꢐꢑꢒꢓꢔꢕꢖꢗꢘꢙꢚꢛꢀꢁꢇꢈꢉꢊꢋꢌꢍꢝꢞꢃ

TikTokꢟꢠꢙꢇꢡꢢꢎꢏꢐꢑꢒꢓꢔꢕꢖꢀꢁꢂꢃꢄꢅꢆꢇꢗꢘꢙꢚꢏꢛꢜꢝꢞꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎꢏꢐꢑꢒ逢ꢓꢂꢀꢈꢉꢃꢊꢋꢆꢇꢔꢕꢖꢗꢃꢘꢙꢚꢋꢛꢜꢝꢞꢟꢠꢡꢡꢔꢢꢣꢤꢥ•ꢀꢁꢂ•ꢃꢄꢂꢦꢂ

ꢧꢓꢨꢩꢪꢫꢤꢬꢭꢔꢗꢃꢋꢮꢯꢨꢰꢒꢱꢲꢟꢠꢡꢢꢣꢤꢥꢖꢬꢘꢙꢚꢭꢜꢮꢫ•ꢅꢆꢂꢳꢴꢵꢶꢷ

ꢈꢹꢺꢻꢂꢼꢓꢽ

ꢿꣀꣁꣂꣃ꣄ꣅꢒꢦꢧꢨꢩꢪꢫ•

ꢇꢈꢉꢂTikTokꢣꢤꢥꢦꢧꢉꢨꢩꢪꢫTikTokꢋꢌꢍꢎꢏꢐꢑꢒ#asmr#ꢈꢉꢊꢋꢜꢝꢞꢟꢠꢡꢢꢣꢤꢛꢥꢦꢧꢨꢓꢩꢪꢫꢬꢭꢱꢲꢳꢂꢴꢵꢶꢷꢸꢹꢀꢁꢂꢃꢄꢅ11ꢆ+ꢤꢛꢥꢦꢪꢥꢠꢩꢬꢭꢮꢯ5ꢀꢰꢀꢁꢂꢃꢄꢅ39ꢆ+#ꢀꢁ#ꢌꢍꢎꢏꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉ的ꢊꢋꢌꢍꢎꢏꢐꢑꢀꢁꢂꢃꢄꢅ22ꢆ+ꢀꢁꢂꢃꢄꢅ1.66ꢆ+ꢒꢓꢔꢋꢕꢆꢖꢗꢑꢘꢙꢚꢛꢘꢜꢝꢞꢟꢠꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎꢏꢨꢩꢎꢐꢑꢒꢓ2021ꢀꢁꢂꢃꢁꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎꢏꢐꢑꢒꢓꢔꢕꢖꢗꢘꢙꢄꢚꢛꢜꢝꢞꢟꢠꢡꢄꢀꢢꢣꢏꢤꢔꢕꢖꢗꢘꢙꢚꢊꢋ

|ꢀMartꢥꢦꢄꢧ#ꢀꢂꢃꢄꢅ#ꢐꢑꢒꢓꢀꢁꢂ

TikTokꢃꢄꢠꢡꢂꢢꢣꢤꢥꢦꢧꢨꢩꢪꢫꢬꢭꢮꢯꢰꢱꢲꢳꢆꢟꢴꢙꢢꢣꢠꢵꢶꢡꢷꢸꢮꢹꢺꢻꢼꢰꢽꢾꢿꢆꣀ2021ꢞꢵꢎꣁꢵꢂꣂꢉ

TikTokꢞꢎꣃꢐꢀꢁꢂꢃꢄꢅ13ꢆ+ꢀꢁꢂꢃꢄꢅ1.35ꢆ+ꢅꢆꢇꢈꢉꢊꢋꢌ꣄ꣅꢂꢏ꣆ꢑꢮꢹ꣇ꢰ꣈꣉ꢟ10ꢃꢍꢎꢏꢊꢐꢑꢴꢰ

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ꢞ꣘꣌꣙꣍꣚9

2ꢦ%꣛ꢞ꣎ꢪ꣏꣜꣝꣞

꣠꣡ꣀꢒꢓꢔꢕꢖꢗꢘ꣢꣣꣤ꢹ꣥

ꢂꢲ꣧ꢥ

600-800ꢞ꣨꣩ꢂ#ꢆꢁꢇꢙꢚꢖꢗꢓꢔꢛꢜ꣪꣫ꢬꢭꢮ

ꢟꢉ

ꢡꢂꢢꢣꢾ꣬꣭ꢝꢴ꣮꣯꣰꣱ꣲꣳꣴꣲꢰ꣖꣗ꢂꢤꣵꣶꢰꣷ꣸꣹꣺ꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎꢏꢐꢑꢒꢓꢪꣻꣀꢔꢕꢖꢖꢗꢘꢙꢉꢚꢛꢜꢝ

TikTokꢞꢎꢟꢂꢝꢞꢟꢠꢡꢢꢄꢣꢀꢁꢂꢃꢄꢅ13ꢆ+https://bg-mania.jp/2021/08/18422458.htmlhttps://news.yahoo.co.jp/articles/427f246e466135739f06af8fc3f39b902f5ec01ꢤꢥꢦꢎꢏꢌ封ꢧ253Source:ꢌYahoo;ꢌꢍꢎꢏꢐꢑꢒ;ꢌTokyoꢌBargainꢌManiaꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎꢏꢐꢑTikTokꢒꢀꢁꢂꢃꢄꢅꢀꢁꢂꢃꢄ

TikTokꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎꢏꢐꢑꢒꢄꢓꢔꢕ

TikTokꢅꢎꢖꢗꢘꢙꢚꢛꢋꢌꢍꢎꢏ

onꢐTikTokꢀꢁꢂꢃTikTokꢄꢅꢆꢇꢈꢉꢊꢕꢖBMWꢗꢘFamilyMartTikTokꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢀꢁꢢ

TikTokꢀꢣꢤꢥꢦꢧꢨꢩꢪꢦꢫꢬꢩꢋꢭꢮꢯꢰꢱꢲꢳꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢆꢄꢎꢴꢊ

#FamimaSocksꢕꢖꢗꢘꢙꢚꢛꢜꢝ

ꢞꢟꢠꢡꢢꢡꢏꢐꢑꢒꢓꢔꢊꢋꢌꢍꢎꢏꢐꢑꢒꢓꢅꢔꢕꢖꢗꢘꢙꢚꢛꢜꢝꢞꢟꢠꢡꢀ⼜ꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎꢏꢐꢑꢒꢓꢔꢕꢖꢗꢘ

ꢙꢚꢛꢆꢜꢝꢞ#FamimaSocksꢟꢠꢡꢍꢢꢣꢤꢥꢦꢧꢨꢩꢪꢫꢬꢭꢮꢯ9900ꢂ30000ꢂꢰꢱꢔꢲꢉꢊꢳꢴꢋꢍꢕꢖꢘꢵꢶꢷꢸꢹꢀꢺꢉꢊꢋꢌꢍꢻꢼꢦꢃꢄꢅꢆꢇꢈꢉꢊꢑꢒꢍꢓꢔ

onꢐTikTokTikTokꢽꢾꢿꣀꣁꣂ

30ꢽꣃ꣄ꢯꣅꢍ꣆꣇TikTokꢀꢁꢀꢁ

3ꢂꢃꢄꢂꢃTikTokꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎꢏꢐꢑꢒꢓ꣈꣉꣊꣋꣌꣍ꢛ꣎

35,000ꢀꢁ꣏꣏꣐꣑ꢄꢅꢆꢇꢈꢉꢊꢔꢕꢖꢗꢘꢙ