Capgemini-生态数字时代研究-凯捷研究所的报告（英）-2024.1

The

eco

-

digital

eraTMTHE

DUAL

TRANSITION

TO

A

SUSTAINABLE

AND

DIGITAL

ECONOMY#GetTheFutureYouWant2The

eco-digital

eraTM:The

dualtransitiontoasustainableand

digitaleconomyFocusoneconomic,environmental,andsocialgainsDiversetalentIn

the

eco-digital

eraTM,

the

economy

isundergoing

a

dual

transition,

deliveringeconomic,

environmental,

and

social

value.ScalingdigitaltechnologiesDigitalplatformsNewrevenuestreamsOur

research

reveals

that

nearly

eight

inten

organizations

(77%)

agree

that

we

areexperiencing

a

dual

transition

towards

a

moredigital

and

sustainable

world.ECO-DIGITAL

ERATMCollaborativeecosystemsSoftware-definedtransformationExploringemergingtech(GenAI,SynBio)SustainablebusinessmodelsCapgeminiResearchInstitute

and

DigitalValueLab

atthe

Digital

Data

andDesignInstituteatHarvard

20243The

eco-digital

eraTM:The

dualtransitiontoasustainableand

digitaleconomyThe

eco-digital

economy

is

expected

to

double

in•

Scalable

adoption

of

data

analytics

and

cloud

solutions

willsize

over

the

next

five

years,

with

a

CAGR

of

15%.unlock

new

revenue

streams,

enhancing

cost

efficienciesand

expediting

sustainability

initiatives.•

The

eco-digital

economy

is

poised

for

substantialgrowth,

projected

to

expand

from

the

current

$16.6trillion

to

around

$33trillion

by

2028.•

Digital

platforms

and

collaborative

ecosystems

are

set

togain

prominence.•

Nearly

half

of

organizations

are

currentlydeveloping

a

strategy

to

harness

the

potential

ofemerging

technologies,

suggesting

a

widespreadforward-looking

approach.•

This

shift

is

underlined

by

digital

technologies

playing

arole

in

emissions

reduction,

more

than

offsetting

theirown

carbon

footprints.•

However,we

are

at

the

dawn

of

the

eco-digital

eraTMthe

vast

untapped

potential

of

digital

technologiesawaits

exploration.;Significant

business

benefits

await

thoseorganizations

that

can

harness

digital

tech.Scaling

up

of

mainstream

digital

tech,

emergenceof

new

innovations,

and

sustainabilityinvestments

will

fuel

this

growth.•

Scaling

technologies

promises

significant

businessadvantages

across

the

entire

value

chain.•

As

well

as

greater

efficiency,

digital

technologies

presentsubstantial

cost

savings,

paving

the

way

for

additionalinvestment

opportunities.•

Digital

investment

as

a

proportion

of

revenue

is

alsoexpected

to

double

in

the

next

five

years.•

Furthermore,

the

adoption

of

digital

technologies

willcatalyze

the

evolution

of

sustainable

business

models.•

A

majority

(60%)of

organizations

express

confidence

intechnology's

potential

to

expedite

the

achievement

ofsustainability

goals,

leading

to

increased

investment

indigital

solutions

for

their

sustainability

impact.CapgeminiResearchInstitute

and

DigitalValueLab

atthe

Digital

Data

andDesignInstituteatHarvard

20244The

eco-digital

eraTM:The

dualtransitiontoasustainableand

digitaleconomyOptimal

integration

of

digital

and

sustainabilitywill

yield

environmental

and

societalHow

to

harness

the

opportunitiesof

an

eco-digital

eraTM.benefits,

in

addition

to

economic

ones.•

Identify

efficiencies

across

the

business

to

drive•

Integration

of

digital

technologies

has

renderedorganizations

more

sustainable

across

the

entirevalue

chain.cost

savings.•

Strive

for

a

well-balanced

blend

of

short-to-medium-termsuccesses,

supported

by

clear

business

objectives.•

Over

the

past

five

years,

organizations

have

achieveda

24%

reduction

in

energy

consumption

and

a

21%decrease

in

greenhouse

gas

(GHG)

emissions

through

theimplementation

of

digital

technologies,

among

othernotable

benefits.•

Reinvest

savings

into

digital

transformation

in

order

tomaximize

benefits.•

Embed

sustainability

and

accessible

performance

metricsinto

the

product

and

services

lifecycle.•

Beyond

environmental

gains,

these

technologiesalso

contribute

positively

to

society

by

generatingjob

opportunities,

mitigating

bias

and

discrimination,and

empowering

small

businesses,

among

othersignificant

advantages.•

Tap

into

the

industry

and

supplier

ecosystem

toaccelerate

improvements.CapgeminiResearchInstitute

and

DigitalValueLab

atthe

Digital

Data

andDesignInstituteatHarvard

20245The

eco-digital

eraTM:The

dualtransitiontoasustainableand

digitaleconomyWho

shouldread

this

report

and

why?This

report

provides

digital,

business,

andsustainability

leaders

across

sectors

insight

intothe

evolution

of

the

digital

economy.

Amongdigital

leaders,

chief

digital

officers,

chief

dataofficers,

heads

of

AI/analytics,

chief

informationtechnology

officers,

chief

technology

officers,and

heads

of

R&D,

engineering,

and

innovationwill

find

it

useful.

Additionally,

given

thegrowing

importance

of

digital

strategy

forbusiness

and

sustainability,

the

report

willinform

CEOs,

CxOs

in

general

management,strategy,

finance,

sales,

and

marketing,

as

wellas

sustainability

executives.This

report

is

based

on

the

findings

of

anextensive

industry

survey

of

1,500

seniorexecutives

(director

level

and

above)

fromglobal

organizations

with

annual

revenueabove

$1

billion

(90%

of

the

sample)

andstartups

with

market

capitalization

of

over$1

billion

(10%of

the

sample).

Around

65%of

surveyed

executives

belong

to

the

digitalcategory,

while

the

remaining

35%comefrom

the

other

relevant

business

functionslisted

above.

See

the

Research

Methodologyat

the

end

of

the

report

for

more

details.CapgeminiResearchInstitute

and

DigitalValueLab

atthe

Digital

Data

andDesignInstituteatHarvard

20246The

eco-digital

eraTM:The

dualtransitiontoasustainableand

digitaleconomyThe

late

2000s

was

a

time

of

fascinating

developments

inthe

digital

world.

Nokia

was

a

dominant

player

in

the

mobilemarket,

with

over

40%

market

share,

and

sales

of

BlackBerrysmartphones

were

rising.

Then,

Apple

launched

the

iPhone,most

downloaded

app.

In

addition

to

these

commercialdevelopments,

with

the

adoption

of

the

Paris

Agreementin

2015,a

new

consciousness

emerged

around

the

urgentneed

to

tackle

the

climate

crisis

and

promote

sustainability.Technology

is

playing

a

big

role

in

sustainable

development,particularly

in

attempts

to

mitigate

climate

change,

fromreducing

greenhouse

gas

(GHG)

emissions

to

monitoringflood

levels

and

wildfire

conditions,

thereby

helping

todisrupting

that

dominance.that

revolutionized

AI

research,

was

still

in

its

infancy.hashtag

was

born

in

2007;

Uber

was

founded

in

2009;Instagram’s

first

post

was

published

only

in

July

2010.1ImageNet,

the

image

database2The34and5Entireproduct

ecosystems

were

created

around

smartphones;organizations

experimented

extensively

with

emergingtechnologies

such

as

artificial

intelligence

(AI);

new

social

andcultural

phenomena

such

as

social

media

began

to

blossom;and

entire

industries

(such

as

transportation)

experiencedseismic

disruption.prevent

damage

and

loss

of

life.7Even

as

the

digital

world

delivers

economic,

environmental,and

societal

benefits,

there

are

reasons

to

believe

what

we’veseen

in

the

past

decade

or

so

is

just

scratching

the

surface.Below

are

a

few

examples

that

illustrate

this

(see

also

Figure

1):1.

Globally,

only

6%of

grocery

sales

happen

online,

and8Fast-forward

to

today

and

there

are

similar

developments

inevidence

around

the

world.

The

generative

AI

app

ChatGPTgarnered

its

first

100million

users

within

just

two

months

ofe-commerce

still

makes

up

only

about

20%

of

worldwideretail

sales,

even

as

digital

leaders

such

as

pizza

specialistDomino’s

generate

over

two-thirds

of

their

global

retailsales

through

digital

channels.

The

e-commerce

market

isits

launch

in

November

2022,

only

to

be

surpassed

by

Meta’s6Threads

app

a

few

months

later.

TikTok–

only

launched

inmid-2016–

has

surpassed

Instagram

to

become

the

world’sset

to

constitute

24%

of

global

retail

sales

by

2026.9CapgeminiResearchInstitute

and

DigitalValueLab

atthe

Digital

Data

andDesignInstituteatHarvard

20247The

eco-digital

eraTM:The

dualtransitiontoasustainableand

digitaleconomy2.

Electric

vehicles

(EVs)

currently

constitute

about

2%of

the

global

car

fleet;

however,the

EV

market

iswitnessing

exponential

growth:

14%

of

all

new

cars

soldin

2022were

electric,

up

from

less

than

5%in

2020.106.

Innovation

is

helping

organizations

become

moresustainable.

HP

uses

a

lifecycle

assessment

(LCA)

toolthat

facilitates

cutting-edge

and

refined

modelling

basedon

HP-specific

parameters

to

calculate

GHG

emissionsassociated

with

organization-specific

systems.

Usingthe

tool,

HP

evaluated

the

potential

to

decrease

GHGemissions

by

switching

from

metal

parts

produced

usingmilled

aluminum

to

lighter

parts

produced

with

HP3D

printing.

The

assessment

demonstrated

a

possiblereduction

in

carbon

footprint

of

60–78%.153.

In

2020,64.2

zettabytes

of

data

were

generatedglobally,

indicating

a

314%

increase

from

2015.11

Theamount

of

data

being

created

is

growing

exponentially,and

it

is

estimated

that

by

2025,the

world

will

begenerating

over

180zettabytes

of

data

per

year,nearlythree

times

that

of

2020.12The

world

expects

another

digital

wave

to

deliver

not

onlyeconomic,

but

also

environmental

and

social

value.

But

isthis

really

a

revolution

in

the

world

economy,

or

incrementalevolution?

Are

we

witnessing

a

dual

transition

to

a

moredigital

and

sustainable

world?

And

how

much

economic

andsocial

value

can

we

expect?

With

this

research,

we

attempt

toanswer

these

questions.4.

Within

the

last

five

years,

advanced

AI

models

andalgorithms

have

become

capable

of

comprehendingwritten

and

spoken

language

and

image

recognitioncapable

of

matching

or

even

exceeding

humanperformance.135.

5G

take-up

is

much

faster

than

for

its

predecessors,with

subscriber

numbers

projected

to

grow

fivefold

in2022–28.14CapgeminiResearchInstitute

and

DigitalValueLab

atthe

Digital

Data

andDesignInstituteatHarvard

20248The

eco-digital

eraTM:The

dualtransitiontoasustainableand

digitaleconomyFIGURE1.RapidtechnologicalprogressispropellingdigitalandsustainablegrowthRETAILECOMMERCESALESWORLDWIDE,2021–2026ELECTRIC

CAR

SALES,

2010–2023trillions,%change,and%oftotalretailsales161412108$8.148$7.528$6.913$6.310$5.717$5.211623.0%24.0%8.2%2026%oftotalretailsales21.9%9.6%19.7%20.8%18.8%417.1%8.9%29.7%202210.4%202302021202420252010

2011

2012

2013

2014

2015

2016

2017

2018

2019

2020

2021

2022

2023ERetailecommercesales%changeChinaEuropeUnitedStatesOtherNote:2023sales

(”2023E”)

are

estimated

based

on

market

trends

through

the

first

quarter

of

2023.Source:

eMarketer,

Insider

IntelligenceSource:

IEA

analysis

based

on

EV

volumes.CapgeminiResearchInstitute

and

DigitalValueLab

atthe

Digital

Data

andDesignInstituteatHarvard

20249The

eco-digital

eraTM:The

dualtransitiontoasustainableand

digitaleconomyLANGUAGE

AND

IMAGE

RECOGNITION

CAPABILITIES

OF

AI

SYSTEMS

HAVE

IMPROVED

RAPIDLYCOMPARISONOF5GAND4GSUBSCRIPTION

UPTAKEINTHEFIRSTYEARSOFDEPLOYMENT(BILLIONS)Test

scoresoftheAIrelativetohumanperformance+205.05Gsubscriptionuptakeisfasterthanfor4GAIsystemsperformbetterthanthehumanswhodidthesetests4.54.03.53.02.52.01.51.00.500-20Humanperformance,asthebenchmark,issettozero.AIsystemsperformworseHandwritingrecognitionSpeechrecognition-40-60Imagerecognition-80ReadingcomprehensionLanguageunderstanding-10001234567891020002005201020152020YearssincefirstdeploymentThecapabilityofeachAIsystemisnormalizedtoaninitialperformanceof-100.5G(2018-2028)4G(2009-2019)LicensedunderCC-BYbytheauthorMaxRoserData

source:

Kiela

et

al.

(2021)-

Dynabench:

Rethinking

Benchmarking

in

NLPOurWorldinD

-

Research

and

data

to

make

progress

against

the

world’s

largest

problems.Source:

Ericsson,

Mobility

Report,

November

2022.CapgeminiResearchInstitute

and

DigitalValueLab

atthe

Digital

Data

andDesignInstituteatHarvard

202410The

eco-digital

eraTM:The

dualtransitiontoasustainableand

digitaleconomyTHE

WORLD

ISThe

term

“eco-digital

economy”

refers

to

the

dual

transitionto

an

economy

that

delivers

not

only

economic

value,

butEXPERIENCING

A

DUALTRANSITION

TOWARDSA

MORE

DIGITAL

ANDSUSTAINABLE

FUTURE

–WE

CALL

IT

THEalso

environmental

and

social

value.

In

the

eco-digital

eraTMthere

is

greater

exploration

of

digital

technologies’

valueto

business,

in

which

they

play

a

crucial

role

in

achievingsustainable

goals;

fast

evolution

of

emerging

tech

suchas

generative

AI

and

synthetic

biology;

and

greatercollaboration,

giving

rise

to

digital

ecosystems.,Our

survey

revealed

that

79%of

respondents

believe

theyare

currently

witnessing

the

emergence

of

an

eco-digitaleraTM

that

is

more

interconnected,

data-driven,

accessible,“ECO-DIGITAL

ERATM”and

sustainable,

resulting

in

significantly

greater

reach,

scale,and

social

impact

(see

Figure

2).Elisabet

Svensson,

Head

of

Technology

Academy

at

SKFGroup,

suggests

that

the

evolving

economy

is

creatingtransformative

opportunities:

“The

economy

has

beenevolving,

yet

the

new,

untapped

possibilities

stemming

fromthe

convergence

of

multiple

technologies,

collaborativeinnovation,

and

the

surging

prominence

of

digital

platformsmark

a

new

transformative

era.

This

will

reshape

the

waybusinesses

operate.

Organizations

who

are

able

to

solvecrucial

customer

pain

points

by

embracing

these

profoundchanges

will

gain

a

significant

competitive

edge.”CapgeminiResearchInstitute

and

DigitalValueLab

atthe

Digital

Data

andDesignInstituteatHarvard

202411The

eco-digital

eraTM:The

dualtransitiontoasustainableand

digitaleconomyFIGURE2.Theeconomyintheeco-digital

eraTM

differsmarkedlyfromthetraditionaldigitaleconomyTRADITIONALDIGITALECONOMYEMERGINGECO-DIGITALECONOMYWHYITMATTERSLimitedexplorationofdigital’svaluetobusinessDoublingofthesizeoftheeco-digitaleconomywithinthenextfiveyearsThesizeoftheemergingeco-digitaleconomyisexpectedtonearlydoublefrom$16.6trilliontodayto$32.9trillionin2028Sustainabilityasastandalone,nice-to-havepursuitSustainabilityasamust-have,poweredbydigitaltechnologiesDigitaltechnologiescontributemoretoreducingemissionsthantheirowncarbonfootprintLimitedexplorationofnewrevenuestreamsSoftwareanddigitalplatformsdriveemergenceofnewrevenuestreamsCapgeminiresearchfoundthatautomotiveOEMs’software-basedrevenuecouldtriplefrom$181billion(2021)to$640billionby2031Ad-hocuseoftechnologyfordrivingefficiencyEmergingtech(e.g.,genAI,SynBio,quantum)boostsinnovation,productivity,anddecision-makingIn2023,Microsoftlaunched365Copilot,thegenAI-poweredassistant,acrossallitsappsandservicesIndividualorganizationsworkinginsilosCollaborationandpartnershipsacrossindustriesgiverisetodigitalecosystemsFrankLoydl,CIOatAudiAG:“Theoutcomes[ofcollaboration]areevident:significantqualityimprovements,enhancedspeed,expandedservicecapabilities,andthecreationofnewbusinessmodels.”ChangesinskillsdemanddrivenbydigitalizationIncreaseddemandforadiversemixoftalentandnewwaysofworkingTheCDOatatelecomcompany:”Talentisacriticalfactorfornavigatingtheneweconomy[…]Withouttherightcultureandtalent,wewillneverbeabletomakeprogress.”Source:

Capgemini

Research

Institute

and

Digital

Value

Lab

at

the

Digital

Data

and

Design

Institute

at

Harvard

Analysis.CapgeminiResearchInstitute

and

DigitalValueLab

atthe

Digital

Data

andDesignInstituteatHarvard

202412The

eco-digital

eraTM:The

dualtransitiontoasustainableand

digitaleconomy"The

economy

has

been

evolving,yet

the

new,

untapped

possibilitiesstemmingfrom

the

convergence

of

multipletechnologies,collaborativeinnovation,

and

the

surging

prominence

of

digitalplatforms

mark

a

new

transformative

era.

This

will

reshape

theway

businesses

operate.

Organizations

whoare

able

to

solve

crucialcustomer

pain

points

by

embracing

these

profound

changes

will

gain

asignificant

competitive

edge.”ELISABETSVENSSONHead

of

Technology

Academyat

SKF

GroupCapgeminiResearchInstitute

and

DigitalValueLab

atthe

Digital

Data

andDesignInstituteatHarvard

202413The

eco-digital

eraTM:The

dualtransitiontoasustainableand

digitaleconomyTHE

ECO

-

DIGITALECONOMY

WILL

BEMORE

DIGITAL

ANDSUSTAINABLEFIGURE3.The

economy

is

becoming

more

sustainable,

driven

byincreasing

awareness

of

environmental

and

social

issues.Industries

are

embracing

green

technologies

and

renewableenergy

sources,

while

circular-economy

principles,emphasizing

reuse

and

recycling,

are

gaining

traction

andminimizing

waste.

Based

on

our

research,

at

over

half

(64%)of

organizations,

sustainability

is

on

the

agenda

of

everyC-suite

executive.OrganizationsareexperiencingadualtransitionSHARE

OF

ORGANIZATIONS

EXPERIENCING

ADUAL

TRANSITION

TOWARDSA

MORE

DIGITALANDSUSTAINABLE

WORLDMagdalena

Gerger,formerly

a

Member

of

the

GroupSustainability

Council

Advisory

Board

to

the

ManagementBoard

of

Volkswagen,

states:

“Our

group's

transformationtoward

sustainability

was

initially

driven

by

survival.

Ifthe

group

did

not

undertake

this

fundamental

change,

thecompany

would

most

likely

become

irrelevant

and

disappearover

time.

Sustainability

was

expected

by

our

customers,investors,

and

from

society.”

1677%Consequently,

this

evolution

of

an

eco-digital

eraTMwill

involve

a

harmonious

convergence

of

digital

andsustainability.

Our

research

reveals

that

nearly

eight

in

tenorganizations

(77%)

agree

that

they

are

experiencing

a

dualtransition

towards

a

more

digital

and

sustainable

world

(seeFigure

3).Source:

Capgemini

Research

Institute

and

Digital

Value

Lab

atthe

Digital

Data

and

Design

Institute

at

Harvard,

Eco-DigitalSurvey,

May–June

2023;

N=1,505executives.CapgeminiResearchInstitute

and

DigitalValueLab

atthe

Digital

Data

andDesignInstituteatHarvard

202414The

eco-digital

eraTM:The

dualtransitiontoasustainableand

digitaleconomyAs

we

will

see

in

the

following

sections,

utilizingdigital

technologies

to

power

sustainability

offersmultifaceted

benefits,

including

optimizingresource

usage,

lowering

levels

of

GHGemissions

to

enhance

energy

efficiency,

reducingenvironmental

impact

through

data-drivendecisions,

and

promoting

transparency

in

supplychains.

Ashley

Flight,

Executive

Director

and

Headof

Marketing

Automation

and

Events

Platform(EMEA)

at

JP

Morgan

Asset

Management,

echoesthis

sentiment:

“The

evolving

economy

willbecome

considerably

more

digital

and

sustainablethan

it

is

presently.

Moreover,

the

transition

todigital

promotes

increased

sustainability.”“The

evolving

economy

will

become

considerably

more

digital

andsustainable

than

it

is

presently.

Moreover,

the

transition

to

digitalpromotesincreased

sustainability.”The

European

Commission

recognizes

theinterdependence

of

the

green

and

digitaltransitions,

considering

them

twin,

mutuallysupportive

challenges.

The

digital

transition

isseen

as

a

critical

enabler

of

the

European

GreenDeal,

playing

a

pivotal

role

in

reducing

humanity’senvironmental

footprint.17ASHLEY

FLIGHTExecutive

Director

and

Head

of

Marketing

Automation

andEvents

Platform

(EMEA)

at

JP

Morgan

Asset

ManagementCapgeminiResearchInstitute

and

DigitalValueLab

atthe

Digital

Data

andDesignInstituteatHarvard

202415The

eco-digital

eraTM:The

dualtransitiontoasustainableand

digitaleconomyCapgeminiResearchInstitute

and

DigitalValueLab

atthe

Digital

Data

andDesignInstituteatHarvard

202416The

eco-digital

eraTM:The

dualtransitiontoasustainableand

digitaleconomy01THE

ECO

-

DIGITAL

ECONOMY

ISEXPECTED

TO

DOUBLE

IN

SIZEIN

THE

NEXT

FIVE

YEARSCapgeminiResearchInstitute

and

DigitalValueLab

atthe

Digital

Data

andDesignInstituteatHarvard

202417The

eco-digital

eraTM:The

dualtransitiontoasustainableand

digitaleconomyThe

eco-digital

economy

has

grown

exponentially

in

recentyears,

transforming

economies

and

industries.

Expertsexpect

it

will

nearly

double

in

size

from

$16.6trillion

today

to$32.9trillion

in

2028,representing

a

15%

CAGR

(see

Figure

4).FIGURE4.Expertsexpecttheeco-digitaleconomytonearlydoubleinsizeinthenextfiveyearsSIZE

OF

THE

ECO-DIGITAL

ECONOMY26.2%15.8%9.0%8.7%5.6%4.0%4.575.6%4.1%5.3616.632.920152018Current,2023,GlobalExpected,2028,GlobalDigitaleconomyas%ofGDPGlobal

US

EUDerivedfromoursurveyinputsDerivedfromsecondarysourcesAustraliaSource:

Capgemini

Research

Institute

and

Digital

Value

Lab

at

the

Digital

Data

and

Design

Institute

at

Harvard,

Eco-Digital

Survey,May–June

2023;N

=

1,505executives,

N

=

150

executives

who

are

digital

leaders

in

their

organizations;

Capgemini

ResearchInstitute

analysis.

Further

details

on

the

calculations

and

sources

in

the

Appendix.CapgeminiResearchInstitute

and

DigitalValueLab

atthe

Digital

Data

andDesignInstituteatHarvard

202418The

eco-digital

eraTM:The

dualtransitiontoasustainableand

digitaleconomyDespite

the

volatile

geo-political

environment,

organizationsbelieve

that,

in

the

long

term,

the

global

economy

will

marchtowards

an

eco-digital

future.

More

than

7

in

10

organizations(71%)we

surveyed

agree

that

digitally

driven

business

modelswill

be

the

keyto

growth

in

the

next

3−5years.

Further,

60%of

organizations

expect

digitally

driven

business

models

togenerate

more

revenue

than

traditional

business

models.FIGURE5.Byregion,theAsianeco-digitaleconomycontributesmostrelativetoGDPECO-DIGITALECONOMYAS

A%OFGDP,

CURRENTVS.

202832.1%29.7%29.4%The

World

Bank18

estimates

that

the

digital

economycurrently

contributes

more

than

15%

of

global

GDP

and

that,over

the

past

decade,

it

has

been

growing

at

two

and

a

halftimes

the

pace

of

physical

world

GDP.1922.4%16.5%15.5%Wefound

that

the

Asian

eco-digital

economy

contributesmost

to

regional

GDP

(see

Figure

5).60%AsiaNorthAmericaExpected,2028EuropeCurrentof

organizations

expect

digitally

drivenbusiness

models

to

generate

more

revenuethan

traditional

business

models.Source:

Capgemini

Research

Institute

and

Digital

Value

Lab

at

the

Digital

Data

and

Design

Institute

at

Harvard,

Eco-Digital

Survey,May–June

2023;N

=

1,505executives,

N

=

150

executives

who

are

digital

leaders

in