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EGLISHBUSINESSLETTER外贸英文书信EGLISHBUSINESSLETTER外贸英文书信OfferAnOverviewMainpoints:Somethingorpricethatisoffered.Aspecialoffer,anarticleofferedforsaleatareducedprice.Afirmoffer,anofferthatisfixed,thattheofferorwillnotchanged.Anofferincludes:thenameofthecommodities,qualities,quantities,andspecification;detailsofprices,termsofpayment,commissionsordiscounts;packinganddateofdelivery;andthevalidityofoffer.OfferAnOverviewOfferAnOverviewMethodologyConveypositivemessageStructure1)Thankyouforyourcorrespondentdated…2)Wehavedonesomethingasyoutoldus…3)Wewishfurthercooperationwouldgoon…OfferAnOverviewOfferAnOverviewMethodologyConveynegativemessageStructure1)Thankyouforyourcorrespondentdated…2)Declineanofferpolitelyorexplicitly…3)Wewishfurthercooperationwouldgoon…OfferAnOverviewMethodologyOfferAnOverviewKeyTermsoffer
报价。习惯用法:make,send,give,结for,in,of,结for较普遍,买方提及卖方的报价时,结of为好(注:quotation同)。e.g.Pleasemake/send/giveusanofferCIFLondonfor(or:on)20metrictonsBrownCashmere.Weconfirmyourofferof2,000kilosBlackTea.underofferelsewhere已报给别人,买方递价bidormakeabid,astockoffer现货报价OfferAnOverviOfferAnOverviewKeyTerms
即期信用证表达法:aletterofcreditavailablebydraftatsight,aletterofcreditpayableagainstdraftatsight;aletterofcreditavailableby(payableagainst)sightdraft;aletterofcredit(or;anL/C)atsight,sightletterofcredit(or:sightL/C)OfferAnOvervieOfferAnOverviewKeyTermspacking
包装。1、包装容器名称:bag袋,包gunnybag麻袋polybag塑料袋bale包、布包barrel琵琶桶box盒,箱bundle捆carton纸板箱case箱woodencase木箱cask木桶crate板条箱drum铁皮圆桶keg小圆桶tin(英)=can(美)听,罐头2、部分常见的包装表示法:(1)用某种容器包装e.g.Walnutsarepackedindoublegunnybags(2)用某种容器包装,每件若干e.g.Men’sshirtsarepackedinwoodencasesof10dozeneach(3)用某种容器包装,每件内装若干e.g.NylonSocksarepackedinwoodencases,eachcontaining50dozen(4)若干件装于一件某容器e.g.Foldingchairsarepacked2piecestoacarton(折叠椅两把装一个纸板箱)(5)每单位装某种容器,若干单位装另一种较大的容器e.g.EachpairofNylonSocksispackedinapolybagand12pairstoabox(6)若干单位装某种容器,若干此种容器装另一种较大的容器Pensarepacked12piecestoaboxand200boxestoawoodencaseOfferAnOverviOfferAnOverviewKeyTermsprice
习惯用法:keenprice薄利的价格,低价,ariseinprice价格上涨,keencompetition激烈竞争,bidprice递价,ateconomicprices较低的价格,prevailing(current)price流行价格,moderatelypricedgoods价格适中的产品,themarketisfirmwithanupward(adownward)tendency市场坚挺有上涨趋势,bepriced:fixthepriceofsthe.g.Thenewproductispricedverycompetitively.lower,cutbeatthepricesOfferAnOvervieUnit5OfferLesson15Offer(1)DearSirs,WeareinreceiptofyourletterdatedMarch21and,asrequested,areairmailingyou,underseparatecover,onecatalogueandtwosamplebooksforourPrintedShirting.Wehopetheywillreachyouinduecourseandwillhelpyoumakeyourselection.Inordertostartaconcretetransactionbetweenus,wetakepleasureinmakingyouaspecialoffer,subjecttoourfinalconfirmation,asfollows:Art.No.81000PrintedShirtingDesignNo.72435-2ASpecifications:30×3672×6935/6”×42yds.Quantity:18,000yardsPacking:inbalesorinwoodencases,atseller’soptionPrice:RMB…peryardCIFC5%LagosShipment:Tobemadeinthreeequalmonthlyinstallments,beginningfromJune,2007Payment:Byconfirmed,irrevocableL/Cpayablebydraftatsighttobeopened30daysbeforethetimeofshipment.Wetrusttheabovewillbeacceptabletoyouandawaitwithkeeninterestyourtrialorder.YoursfaithfullyUnit5OfferLesson15Unit5OfferLesson16Offer(2)DearSirs,Welearnthatyouhaverecentlyopenedashopforthesaleofcamerasandlensandsendyouyourbestwishesofsuccess.Wearesendingyouwiththisletterourquotationsheetforhigh-qualitycamerasandlens.Thequalityofyourproductsiswellknownanduniversallyacknowledgedandweareconfidentthatatrialorderwouldconvinceyouthat,atthepricesquoted,thegoodsweareofferingareexcellentvalueformoney.Thisisanexceptionalopportunityforyoutobuyhigh-qualitycamerasandlensatpriceswecannotrepeatandwehopeyouwilltakefullaadvantageofit.Wearelookingforwardingtoyourfavorablereplywithkeeninterest.Yoursfaithfully,Unit5OfferLesson16Unit5OfferLesson17Inquiry&Non-firmOfferInquiryMarch2o,2007DearSirs,WeacknowledgewiththanksreceiptofyourletterofMarch11enquiringaboutthepossibilityofsellingyourMen’sShirts,TiantanBrand,inyourmarket.Inreply,wewishtoinformyouthatwearewellconnectedwithmajordealersinthelineoftextiles.Thereisalwaysareadymarkethereformen’sshirts,providedtheyareofgoodqualityandcompetitiveinprice.Therefore,itwillbeappreciatedifyouwillletushaveyourbestfirmoffer,preferablebye-mail,andrushussamplesbyairmail.Ifyourshirtsagreewiththetasteofyourmarket,wefeelconfidentofplacingatrialorderwithyou.Pleasegivethisenquiryyourpromptattention.Yoursfaithfully,Unit5OfferLesson17Unit5OfferNon-firmofferApril1,2007DearSirs,TiantanBrandMen’sShirtsInreplytoyourletterofMarch20,wearemakingyou,withoutengagement,thefollowingoffer:Commodity:TiantanBrandMen’Shirts.Specifications:Dyedtrueranlongsleeves,madeof65%polyesterand35%cotton,133×72.StylePMC9-71332withlongsleeves,longcollar,fullopenfront,onechestpocket,straightHawaiibottom.
Colors:PT44PT58PT62PT67PT5922222Size:14141/215151/216161/217171/2Sleeves:321111----33--11/211/21/21/21/41/434---1/21/21/21/41/4Packing:Eachpieceinapolybag,halfdozentoaboxand10dozentoawoodencase.Quantity:1,000dozen.Price:£7.50perdozenC&FC5%Kuwait.Shipment:October/November2007Payment:By100%confirmedirrevocableletterofcreditinourfavouravailablebydraftatsighttoreachthesellersonemonthbeforeshipmentandremainvalidfornegotiationinChinatillthe15thdayaftershipment.Underseparatecover,wehavealreadysentyousamplesofvarioussizes.Ifyoufindtheaboveagreeable,pleasee-mailusacceptanceforourconfirmation.Unit5OfferNon-firmofferUnit5OfferLesson18ConfirmingaNon-firmofferDearSirs,Inreplytoyourfaxof3rdJunewhichaskedustomakeanofferonourBlanketNo.33,wewishtoconfirmourfaxdispatchedonJune6offeringwithoutengagementthefollowing:Quality:“WhiteRabbit”BrandWoolenMixedBlankedNo.33.Size:7284in.Weight:4lbs.Colour:yellow.Quantity:500pcs.Price:atUS$40eachpieceCIFMontreal.Shipment:DuringJuly-August.Terms:Draftat60daysunderanirrevocableL/CYouarecordiallyinvitedtotakeadvantageofthisattractiveofferwhichmaynotberepeated.WeareexpectingalargeorderfromtheUnitedStated,andthatwillcauseasharpriseinprice.AsyouwillhaverealizedfromthecataloguewesentyouinMay,ourblanketIsaperfectcombinationofdurability,warmth,softness,andeasycare.Weareconfidentyoucandosomeprofitablebusiness.Welookforwardtoapromptreplybyfax,ifpossible.Yoursfaithfully,Unit5OfferLesson18Unit5OfferLesson19Counter-offerDearSirs,WethankyouforyourfaxofferoflstJunefor25,000yardsofrayon/woolenmixedfabricand23,000yardsofdyedcottonshirting.Weimmediatelycontactedoutcustomersandtheyshowedagreatinterestbecausethereisagrowingdemandforcottontextiles.Thepricesyouquoted,however,arefoundtoomuchonthehighside.ABCCompany,oneofourcustomers,toldusthattheywouldpossiblytakeupyourentirestockofdyedcottonshirting,providedthatthematerialisofferedlowerthan95payard.ABCisoneoftheleadinggarmentmanufacturersinourcountry,sothereisagoodchanceoffinalizinganorderwiththemifthepresentpricecanbeloweredtomeettheirrequirement.Wehopeyouwilltakeadvantageofthischancesothatyouwillbenefitfromexpandingmarket.Asfortherayon/woolenmixedfabric,ourcustomersholdafairlylargestockatpresentbecauseoflargeshipmentsrecentlyreceivedfromHongKong.Youwill,however,receiveordersfromussoonbecausewearesuretherecentbriskdemandwilldepleteourstockbeforelong.Inthesecircumstances,wearemostanxiousthatyouwilldoyourutmosttoreducethepricefordyedcottonshirtingandweawaityourreplaywithgreatinterest.Yoursfaithfully,Unit5OfferLesson19Unit5OfferLesson20RepaytoaCounter-offerDearSirs.Wehavecarefullystudiedyourletterof17thOctober.Asourtwofirmshavedonebusinesswitheachotherforsomanyyears,weshouldliketograntyourrequesttolowerthepricesofyourunderwear.Ourcostofrawmaterialshasrisensharplyinthepastfourmonthsandtoreducepricesby15%youmentioncouldnotbedonewithoutconsiderablyloweringourstandardsofquality.Thisissomethingwearenotpreparedtodo.Insteadof15%reductiononunderwear,wesuggestareductionof8%onalllinesonorderforUS$3,000ormore.Onordersofthissizewecouldmanagetomakethereductionwithoutloweringourstandards.Wehopeyouwillagreetoyourcounter-suggestionandlookforwardtoreceivingregularordersfromyouasinthepast.Yoursfaithfully,Unit5OfferLesson20Unit5OfferLesson21RequestingaBidfromtheBuyerDearSirs,Weconfirmyourfaxof2ndJulyaskingustomakeyoufirmofferforwalnutmeat.Wewouldinformyouthatthefewparcelswehaveatpresentareunderofferelsewhere.However,ifyoushouldmakeusanacceptablebid,thereisthepossibilityofyourobtainingthese.As,nodoubt,youareawareoflatetherehasbeenalargedemandforwalnutmeat,andsuchagrowingdemandcanonlyresultinincreasedprices.However,youmayavailyourselvesoftheadvantageofthisstrengtheningmarketifyouwillsendusanimmediatereply.Yoursfaithfully,Unit5OfferLesson21Unit5OfferLesson22FirmofferJune10,2007DearSirs,
Re:Groundnuts&WalnutmeatWeconfirmyourfaxof2ndJulyaskingustomakeyoufirmoffersforbothGroundnutsandWalnutmeatCFRCopenhagen.Wefaxedbackthismorning,offeringyou250metrictonsShandongGroundnuts,Hand-picked,ShelledandUngradedatRMB¥4,000netpermetrictonCFRCopenhagenoranyotherEuropeanMainPortforshipmentduringOctober/November,2007.Thisofferisfirm,subjecttoyourreplyreachinguswithinoneweek.Wewishtopointoutthatthisisthebestpricewecanquoteandthatweareunabletoentertainanycounteroffers.AsregardsWalnutmeat,wewouldinformyouthatthefewparcelswehaveatpresentareunderofferelsewhere.However,ifyoushouldmakeusanacceptablebid,thereisapossibilityofyourobtainingthese.Asnodoubt,youareaware,oflatetherehasbeenalargedemandfortheabovecommoditiesandsuchagrowingdemandcanonlyresultinincreasedprices.Butyoumayavailyourselvesoftheadvantageofthisstrengtheningmarketifyouwillsendusanimmediatereply.Unit5OfferLesson22OrderAnOverviewMainpoints:Anorderisadirectiontoasuppliertosupplygoods,whichexpresslystateallthetermsoftransaction.Printedorderformispreferredwhenplacinganorder.OrderAnOverviewOrderAnOverviewMethodologyConveynegativemessageStructure1)Thankyouforyourcorrespondentdated…2)Declineanofferpolitelyorexplicitly…3)Wewishfurthercooperationwouldgoon…OrderAnOvervieOrderAnOverviewKeyTermsordern.订单。习惯用法。make,send,placeanorderwithsb.for(on)sth.vt.ordersth.finalizeanorderwithsb.接受….价格。place(or:book)withyouanorder,placeanorder开定单,cancelanorder取消定单,reinstateanorder恢复定单,confirmanorder确认定单OrderAnOvervieUnit6FirstOrderLesson23Firstorder
(A)Gentlemen:WethankyouforyourquotationofAugust15togetherwithpatternsofPrintedShirting.Wefindbothqualityandpricessatisfactoryandarepleasedtogiveyouanorderforthefollowingitemsontheunderstandingthattheywillbesuppliedfromstockatthepricesnamed:QuantityPatternNo.Prices40000yards191HK$11peryd.30000yards193HK$14peryd.40000yards195HK$18peryd.Weexpecttofindagoodmarketfortheaboveandhopetoplacefurtherandlargeorderswithyouinthenearfuture.OurusualtermsofpaymentarebyD/P60daysandwehopetheywillbesatisfactorytoyou.Meanwhile,shouldyouwishtomakeenquiriesconcerningourfinancialstanding,youmayrefertothefollowingbank:(Thenameandaddressofthebank)……………………..Yourstruly,Unit6FirstOrderLesson23Unit6FirstOrderLesson24RepeatOrder
(A)DearSirs,ContractNo.78PG017TiantanBrandMen’sShirtsWehavereceivedthecaptionedshipmentexS.S.“EastWind”andareverypleasedtoinformyouthatwefindthegoodsquitesatisfactory.Aswebelievewecanselladditionalquantitiesinthismarket,wewishtoplacewithyouarepeatorderfor1,000doz.Ofthesamestyleandsizes.Ifpossible,pleasearrangeearlyshipmentofthisrepeatorder,aswearebadlyinneedofthegoods.Incasethesaidgoodsarenotavailablefromstock,weshallbeverygratefultoyou,ifyouwilladviseusastothespecificationsofthosewhichcanbeshippedfromstock,statingfullparticulars.Yourstruly,Unit6FirstOrderLesson24Unit6FirstOrderRepeatOrder(B)DecliningaRepeatOrderNovember21,2007DearSirs,TiantanBrandMen’sShirts
Wehavethepleasureofac
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