Tsinghua讲义战略成本管理

Tsinghua讲义战略成本管理LectureOne

ValueChain:StrategyDesign

李志文ThreeKeystoSuccessVision:Goal,Innovation,Opportunities

Strategy:Howtomakeithappen

(allocatingphysicalresources)

Team:Whomakeithappen

(buildingorganizationalhumancapital)FundamentalFormulaofBusinessSuccess

EconomicValue=(price–unitcost)xquantityPriceandQuantity:CustomerSatisfaction,CustomerLoyaltyCost:SourceofCompetitiveAdvantageEconomyofScaleEconomyofScopeDivisionofLaborandSpecializationStructureofTeamFreeForm:DoubleTennis,JazzComboCentralized:Soccer/OrchestraDecentralized:BaseballBasicComponentsofTeam:FunctionalRole,DecisionType,LeadershipStyleSWOTAnalysisofCompetitiveAdvantageStrengthWeaknessOpportunityThreatFindingSWOT:BenchmarkAnalysisBenchmarking

ValueChainandLandscapingAnalysisPhysicalresourcesHumanresourcesSupportservicesAccountingHumanresourcesLegalservicesInformationsystemsTelecommunicationsResearchAndDevelop-mentDesignSupplyProduction

MarketingDistri-bution

CustomerserviceEconomicValueIhavebeenthinkingaboutValueChainforyears!Case:SaraLeeVirtualOrganizationOutsourcingTeamStructureBrandManagementResearchandDevelopmentNeedofCostManagementExamplesofTermPapers江帆：中国航天电子王安嘉：联合报集团曹伟宏，周苏贵：海尔集团谢淑仪：利丰LiandFongDynamicValueChainProductCycleGlobalization附加价值高的在香港进行

附加价值低的在香港以外的地方进行

在中国进行缝合衣服的里布来自台湾布料在南亚染色外面的布料采购自韩国拉链由日本进口

产品的设计标签包装运输的管理财务

AGlobalSources小规模大规模大规模贸易公司零售商WalMartGapLLi&FungAvonB2BonlinecompaniesTradingcompaniesRetailersLi&FongCompetitivePositioning

产品的发展原材料的采购生产计划制造商的寻求制造的管制品质得到的保证出口文件的准备运送的合并和巩固Li&FungTotalValue-Adde