新冠肺炎疫情中媒介信息特征对信息分享意愿的影响及作用机制研究

新冠肺炎疫情中媒介信息特征对信息分享意愿的影响及作用机制研究一、本文概述Overviewofthisarticle本文旨在深入探索新冠肺炎疫情期间媒介信息特征如何影响公众的信息分享意愿，并详细剖析其中的作用机制。在全球健康危机的背景下，信息的迅速传播和分享对疫情的防控、公众行为的引导以及社会心理的稳定至关重要。本研究将从媒介信息的角度切入，探讨其在疫情中扮演的关键角色，并揭示其与公众信息分享意愿之间的复杂关系。ThispaperaimstoexploreindepthhowthecharacteristicsofmediainformationduringtheCOVID-19affectthewillingnessofthepublictoshareinformation,andanalyzethemechanismindetail.Inthecontextoftheglobalhealthcrisis,therapiddisseminationandsharingofinformationarecrucialforepidemicpreventionandcontrol,publicbehaviorguidance,andsocialandpsychologicalstability.Thisstudywillapproachfromtheperspectiveofmediainformation,exploreitskeyroleintheepidemic,andrevealitscomplexrelationshipwithpublicwillingnesstoshareinformation.我们将对媒介信息特征进行全面的梳理和分类，包括但不限于信息的准确性、时效性、可信度、情感倾向等。通过深入分析这些特征，我们能够更好地理解媒介信息在疫情期间如何影响公众的认知和态度。Wewillcomprehensivelysortandclassifythecharacteristicsofmediainformation,includingbutnotlimitedtoaccuracy,timeliness,credibility,emotionalorientation,etc.Byanalyzingthesecharacteristicsindepth,wecanbetterunderstandhowmediainformationaffectspubliccognitionandattitudesduringthepandemic.本文将通过实证研究方法，探究媒介信息特征与公众信息分享意愿之间的内在联系。我们将设计问卷调查、深度访谈等研究工具，收集大量一手数据，并运用统计分析和内容分析等方法，揭示两者之间的相关性和作用机制。Thisarticlewillexploretheintrinsicrelationshipbetweenmediainformationcharacteristicsandpublicwillingnesstoshareinformationthroughempiricalresearchmethods.Wewilldesignresearchtoolssuchasquestionnairesurveysandin-depthinterviews,collectalargeamountoffirst-handdata,andusestatisticalanalysisandcontentanalysismethodstorevealthecorrelationandmechanismofactionbetweenthetwo.本文还将探讨媒介信息特征对信息分享意愿的作用机制。我们将从心理学、传播学和社会学等多学科角度出发，深入剖析媒介信息如何通过影响公众的认知、情感和行为动机来调控其信息分享意愿。这一部分的研究将有助于我们更深入地理解媒介信息在疫情期间的作用，并为未来的危机管理和信息传播策略提供有益的启示。Thisarticlewillalsoexplorethemechanismbywhichthecharacteristicsofmediainformationaffectthewillingnesstoshareinformation.Wewilldelveintohowmediainformationregulatesthepublic'swillingnesstoshareinformationbyinfluencingtheircognitive,emotional,andbehavioralmotivationsfromtheperspectivesofmultipledisciplinessuchaspsychology,communication,andsociology.Thispartoftheresearchwillhelpustogainadeeperunderstandingoftheroleofmediainformationduringthepandemic,andprovideusefulinsightsforfuturecrisismanagementandinformationdisseminationstrategies.本文旨在全面解析新冠肺炎疫情中媒介信息特征对信息分享意愿的影响及作用机制，以期为提升危机信息传播效果、优化公众信息行为提供理论支持和实践指导。ThispaperaimstocomprehensivelyanalyzetheimpactofmediainformationcharacteristicsoninformationsharingwillingnessanditsmechanismintheCOVID-19,withaviewtoprovidingtheoreticalsupportandpracticalguidanceforimprovingtheeffectofcrisisinformationdisseminationandoptimizingpublicinformationbehavior.二、文献综述Literaturereview新冠肺炎疫情自爆发以来，全球范围内的信息传播方式和特征发生了深刻的变化。在这种特殊的时代背景下，媒介信息对公众的影响，尤其是对公众信息分享意愿的影响及其作用机制，成为了学术界和实务界关注的热点。SincetheoutbreakoftheCOVID-19,profoundchangeshavetakenplaceinthewayandcharacteristicsofinformationdisseminationworldwide.Inthisspecialera,theimpactofmediainformationonthepublic,especiallyonthewillingnessofthepublictoshareinformationanditsmechanismofaction,hasbecomeahottopicofacademicandpracticalattention.关于媒介信息特征的研究，主要集中在信息的真实性、准确性、及时性和传播方式等方面。真实性是媒介信息的核心属性，真实的信息往往更容易获得公众的信任和接受。准确的信息能够帮助公众准确判断疫情形势，制定合理的防疫措施。及时的信息则有助于公众及时了解疫情动态，避免恐慌和误解。媒介信息的传播方式，如通过社交媒体、新闻发布会、专家访谈等，也会对信息的影响力产生重要影响。Theresearchonthecharacteristicsofmediainformationmainlyfocusesontheauthenticity,accuracy,timeliness,anddisseminationmethodsofinformation.Authenticityisthecoreattributeofmediainformation,andauthenticinformationisoftenmoreeasilytrustedandacceptedbythepublic.Accurateinformationcanhelpthepublicaccuratelyassesstheepidemicsituationandformulatereasonableepidemicpreventionmeasures.Timelyinformationhelpsthepublictounderstandthedynamicsoftheepidemicinatimelymanner,avoidingpanicandmisunderstandings.Thedisseminationofmediainformation,suchasthroughsocialmedia,pressconferences,expertinterviews,etc.,canalsohaveasignificantimpactontheinfluenceofinformation.媒介信息对信息分享意愿的影响是一个复杂的过程。许多研究指出，公众的信息分享意愿受到个人心理、社会环境、信息内容等多种因素的影响。在疫情期间，公众对信息的渴求度增加，对媒介信息的依赖度提高，因此媒介信息的质量和特征对公众的信息分享意愿具有重要影响。Theimpactofmediainformationonthewillingnesstoshareinformationisacomplexprocess.Manystudieshavepointedoutthatthepublic'swillingnesstoshareinformationisinfluencedbyvariousfactorssuchaspersonalpsychology,socialenvironment,andinformationcontent.Duringtheepidemic,thepublic'sthirstforinformationhasincreased,andtheirdependenceonmediainformationhasincreased.Therefore,thequalityandcharacteristicsofmediainformationhaveasignificantimpactonthepublic'swillingnesstoshareinformation.关于媒介信息特征对信息分享意愿的作用机制，目前学术界尚未形成统一的结论。一些研究认为，媒介信息的真实性、准确性和及时性会直接影响公众的信息分享意愿，因为这些特征能够提高信息的可信度和有用性，从而增加公众分享的动力。另一些研究则指出，媒介信息的传播方式和渠道也会对信息分享意愿产生影响，如社交媒体等新型传播渠道能够扩大信息的覆盖范围，提高公众的参与度和分享意愿。Thereiscurrentlynounifiedconclusionintheacademiccommunityregardingthemechanismbywhichthecharacteristicsofmediainformationaffectthewillingnesstoshareinformation.Somestudiessuggestthattheauthenticity,accuracy,andtimelinessofmediainformationdirectlyaffectthepublic'swillingnesstoshareinformation,asthesecharacteristicscanenhancethecredibilityandusefulnessofinformation,therebyincreasingthemotivationforpublicsharing.Otherstudieshavepointedoutthatthedisseminationmethodsandchannelsofmediainformationcanalsohaveanimpactonthewillingnesstoshareinformation.Forexample,newcommunicationchannelssuchassocialmediacanexpandthecoverageofinformation,improvepublicparticipationandwillingnesstoshare.还有研究探讨了公众在疫情期间的信息接收和分享行为的变化。例如，一些研究发现，公众在疫情期间更倾向于分享与疫情相关的信息，这些信息往往具有较高的关注度和传播力。公众的信息分享行为也受到疫情形势和防控政策的影响，如疫情严重时期公众的信息分享意愿可能会增加，而随着疫情得到控制，信息分享意愿可能会逐渐降低。Therearealsostudiesexploringchangesinthepublic'sbehaviorofreceivingandsharinginformationduringthepandemic.Forexample,somestudieshavefoundthatthepublicismoreinclinedtoshareinformationrelatedtotheepidemicduringtheepidemicperiod,whichoftenhashighattentionanddisseminationpower.Thepublic'sinformationsharingbehaviorisalsoinfluencedbytheepidemicsituationandpreventionandcontrolpolicies.Forexample,duringsevereepidemicperiods,thepublic'swillingnesstoshareinformationmayincrease,butastheepidemicisundercontrol,thewillingnesstoshareinformationmaygraduallydecrease.媒介信息特征对信息分享意愿的影响及其作用机制是一个复杂而重要的研究课题。在当前疫情形势下，深入研究和探讨这一问题不仅有助于优化媒介信息的传播效果，提高公众的信息素养和防疫意识，也有助于为政府和社会各界提供有针对性的信息服务和决策支持。Theimpactandmechanismofmediainformationcharacteristicsoninformationsharingwillingnessisacomplexandimportantresearchtopic.Inthecurrentepidemicsituation,in-depthresearchandexplorationofthisissuenotonlyhelpstooptimizethedisseminationeffectofmediainformation,improvepublicinformationliteracyandepidemicpreventionawareness,butalsohelpstoprovidetargetedinformationservicesanddecision-makingsupportforthegovernmentandallsectorsofsociety.三、研究假设与理论框架Researchhypothesesandtheoreticalframework本研究旨在深入探讨新冠肺炎疫情背景下，媒介信息特征如何影响公众的信息分享意愿，以及这一影响过程中的作用机制。基于信息传播学、心理学和社会学等多学科的理论基础，我们提出了以下研究假设和理论框架。Thepurposeofthisstudyistoexploreindepthhowthecharacteristicsofmediainformationaffectthepublic'swillingnesstoshareinformationinthecontextoftheCOVID-19epidemic,aswellasthemechanisminthisprocess.Basedonthetheoreticalfoundationsofmultipledisciplinessuchasinformationcommunication,psychology,andsociology,weproposethefollowingresearchhypothesesandtheoreticalframework.媒介信息的准确性对信息分享意愿的正向影响：我们假设媒介信息的准确性越高，公众对其的信任度也越高，从而更愿意分享这类信息。Thepositiveimpactoftheaccuracyofmediainformationonthewillingnesstoshareinformation:Weassumethatthehighertheaccuracyofmediainformation,thehigherthepublic'strustinit,andtherefore,theyaremorewillingtosharethistypeofinformation.媒介信息的情感色彩对信息分享意愿的调节作用：我们认为情感色彩强烈的信息更容易引起公众的共鸣，从而增强或减弱分享意愿。Themoderatingeffectoftheemotionalcolorofmediainformationonthewillingnesstoshareinformation:Webelievethatinformationwithstrongemotionalcolorsismorelikelytoresonatewiththepublic,therebyenhancingorweakeningthewillingnesstoshare.媒介信息的来源可信度对信息分享意愿的影响：媒介信息来源的权威性和公信力被认为是影响公众接受和分享信息的重要因素。我们假设来源可信度高的信息更容易被公众接受并分享。Theinfluenceofthecredibilityofmediainformationsourcesoninformationsharingwillingness:Theauthorityandcredibilityofmediainformationsourcesareconsideredimportantfactorsaffectingpublicacceptanceandsharingofinformation.Weassumethatinformationwithhighsourcecredibilityismoreeasilyacceptedandsharedbythepublic.公众风险感知在信息分享过程中的中介作用：公众对疫情的风险感知可能会中介媒介信息特征与分享意愿之间的关系。即媒介信息特征通过影响公众的风险感知，进而影响其信息分享意愿。Themediatingroleofpublicriskperceptionintheprocessofinformationsharing:Publicriskperceptionoftheepidemicmaymediatetherelationshipbetweenmediainformationcharacteristicsandsharingwillingness.Thecharacteristicsofmediainformationinfluencethepublic'sriskperception,therebyinfluencingtheirwillingnesstoshareinformation.本研究以信息处理理论为基础，结合风险感知理论和社会认知理论，构建了一个理论框架。在这个框架中，媒介信息特征（准确性、情感色彩和来源可信度）作为自变量，影响公众的风险感知。风险感知作为一个中介变量，进一步影响公众的信息分享意愿。我们还考虑了其他可能的影响因素（如个体特征、社会背景等）作为控制变量，以确保研究的准确性和可靠性。Thisstudyisbasedoninformationprocessingtheory,combinedwithriskperceptiontheoryandsocialcognitiontheory,andconstructsatheoreticalframework.Inthisframework,mediainformationcharacteristics(accuracy,emotionalcolor,andsourcecredibility)areusedasindependentvariablestoinfluencethepublic'sriskperception.Riskperception,asamediatingvariable,furtherinfluencesthepublic'swillingnesstoshareinformation.Wealsoconsideredotherpossibleinfluencingfactors(suchasindividualcharacteristics,socialbackground,etc.)ascontrolvariablestoensuretheaccuracyandreliabilityofthestudy.通过这一理论框架，我们期望能够系统地揭示新冠肺炎疫情中媒介信息特征对信息分享意愿的影响及其作用机制，为政府、媒体和公众在疫情期间的有效信息传播提供理论支持和实践指导。Throughthistheoreticalframework,weexpecttosystematicallyrevealtheimpactofmediainformationcharacteristicsoninformationsharingwillingnessanditsmechanismintheCOVID-19,andprovidetheoreticalsupportandpracticalguidancefortheeffectiveinformationdisseminationofthegovernment,mediaandthepublicduringtheepidemic.四、研究方法Researchmethods本研究采用定量与定性相结合的研究方法，综合运用文献分析、问卷调查、深度访谈以及数据分析等手段，对新冠肺炎疫情中媒介信息特征对信息分享意愿的影响及作用机制进行深入探讨。Thisstudyadoptsacombinationofquantitativeandqualitativeresearchmethods,andcomprehensivelyusesliteratureanalysis,questionnairesurvey,in-depthinterviewsanddataanalysistoexploretheimpactofmediainformationcharacteristicsoninformationsharingwillingnessanditsmechanismintheCOVID-19epidemic.通过文献分析法，梳理国内外关于媒介信息特征、信息分享意愿、以及疫情信息传播等方面的研究成果，为本研究提供理论支撑和研究背景。Throughliteratureanalysis,thisstudyaimstosummarizetheresearchachievementsonmediainformationcharacteristics,informationsharingwillingness,andepidemicinformationdisseminationbothdomesticallyandinternationally,providingtheoreticalsupportandresearchbackgroundforthisstudy.运用问卷调查法，以新冠肺炎疫情期间的大众为调查对象，设计包含媒介信息特征、信息分享意愿等变量的问卷，通过大规模的数据收集，分析媒介信息特征对信息分享意愿的影响程度及作用机制。Usingthemethodofquestionnairesurvey,wetookthepublicduringtheCOVID-19asthesurveyobject,designedaquestionnairecontainingvariablessuchasthecharacteristicsofmediainformation,informationsharingwillingness,etc.,andanalyzedtheextentandmechanismoftheimpactofmediainformationcharacteristicsoninformationsharingwillingnessthroughlarge-scaledatacollection.本研究还将采用深度访谈法，选取部分具有代表性的受访者进行深入访谈，了解他们在疫情期间的信息获取、分享行为及其背后的心理动机，为定量研究结果提供补充和验证。Thisstudywillalsousein-depthinterviewstoselectsomerepresentativeintervieweesforin-depthinterviews,tounderstandtheirinformationacquisitionandsharingbehaviorduringtheepidemic,aswellastheirpsychologicalmotivationsbehindit,andtoprovidesupplementaryandvalidationforquantitativeresearchresults.通过数据分析法，运用SPSS等统计软件对问卷调查数据进行描述性统计、相关性分析、回归分析等，揭示媒介信息特征对信息分享意愿的影响路径及作用机制。结合深度访谈的结果，对定量分析结果进行解释和讨论。ByusingdataanalysismethodsandstatisticalsoftwaresuchasSPSS,descriptivestatistics,correlationanalysis,andregressionanalysiswereconductedonquestionnairesurveydatatorevealtheimpactpathandmechanismofmediainformationcharacteristicsoninformationsharingwillingness.Basedontheresultsofin-depthinterviews,explainanddiscussthequantitativeanalysisresults.本研究旨在全面、深入地探讨新冠肺炎疫情中媒介信息特征对信息分享意愿的影响及作用机制，以期为优化疫情信息传播策略、提高公众信息分享意愿提供科学依据。ThepurposeofthisstudyistocomprehensivelyanddeeplyexploretheimpactofmediainformationcharacteristicsoninformationsharingwillingnessanditsmechanismintheCOVID-19,soastoprovidescientificbasisforoptimizingepidemicinformationdisseminationstrategiesandimprovingpublicinformationsharingwillingness.五、研究结果Researchresults本研究针对新冠肺炎疫情中媒介信息特征对信息分享意愿的影响及其作用机制进行了深入的探讨。通过定量与定性相结合的研究方法，我们发现媒介信息特征在信息分享过程中起到了至关重要的作用。Thisstudyconductedanin-depthdiscussionontheimpactofmediainformationcharacteristicsoninformationsharingwillingnessanditsmechanismintheCOVID-Throughacombinationofquantitativeandqualitativeresearchmethods,wehavefoundthatthecharacteristicsofmediainformationplayacrucialroleintheprocessofinformationsharing.从信息内容的角度来看，研究发现真实、准确、及时的信息内容能够显著提高公众的分享意愿。在疫情期间，公众对于信息的渴求度增加，真实可靠的信息能够有效缓解焦虑，增强防控意识，因此更易于被公众接受并分享。Fromtheperspectiveofinformationcontent,researchhasfoundthatauthentic,accurate,andtimelyinformationcansignificantlyincreasethepublic'swillingnesstoshare.Duringtheepidemic,thepublic'sthirstforinformationhasincreased.Realandreliableinformationcaneffectivelyalleviateanxietyandenhancepreventionandcontrolawareness,makingiteasierforthepublictoacceptandshare.媒介信息的呈现方式也对信息分享意愿产生了显著影响。生动、形象、直观的信息呈现方式，如视频、图表等，能够增强信息的吸引力和理解度，从而提高公众的分享意愿。相比之下，单调乏味的文字信息则难以引起公众的兴趣和关注。Thepresentationofmediainformationalsohasasignificantimpactonthewillingnesstoshareinformation.Vivid,vivid,andintuitiveinformationpresentationmethods,suchasvideos,charts,etc.,canenhancetheattractivenessandunderstandingofinformation,therebyincreasingthepublic'swillingnesstoshare.Incontrast,monotonousandtedioustextualinformationisdifficulttoattractpublicinterestandattention.研究还发现媒介的信誉度和专业性对信息分享意愿的影响不容忽视。在疫情期间，公众更倾向于相信和分享来自权威媒体和专业机构的信息。这些媒体因其长期的信誉积累和专业知识的支撑，所发布的信息更容易获得公众的信任。Thestudyalsofoundthattheinfluenceofmediacredibilityandprofessionalismoninformationsharingwillingnesscannotbeignored.Duringtheepidemic,thepublicismoreinclinedtobelieveandshareinformationfromauthoritativemediaandprofessionalinstitutions.Duetotheirlong-termreputationaccumulationandprofessionalknowledgesupport,theinformationreleasedbythesemediaismorelikelytogainpublictrust.本研究还发现媒介信息特征对信息分享意愿的作用机制涉及多个方面。除了直接影响外，媒介信息特征还通过影响公众的认知、情感和行为倾向等中介变量，间接作用于信息分享意愿。例如，真实准确的信息能够增强公众的认知信任，进而提升分享意愿；生动直观的信息呈现方式能够激发公众的情感共鸣，促使他们更愿意分享信息。Thisstudyalsofoundthatthemechanismbywhichmediainformationcharacteristicsaffectthewillingnesstoshareinformationinvolvesmultipleaspects.Inadditiontoitsdirectimpact,thecharacteristicsofmediainformationalsoindirectlyaffectthewillingnesstoshareinformationthroughmediatingvariablessuchaspubliccognition,emotion,andbehavioraltendencies.Forexample,trueandaccurateinformationcanenhancethepublic'scognitivetrust,therebyenhancingtheirwillingnesstoshare;Avividandintuitivewayofpresentinginformationcanstimulateemotionalresonanceamongthepublicandencouragethemtobemorewillingtoshareinformation.新冠肺炎疫情中媒介信息特征对信息分享意愿的影响及作用机制是一个复杂而多元的过程。本研究为理解这一现象提供了有益的参考和启示。未来研究可以进一步探讨如何优化媒介信息特征，提高公众的信息分享意愿和传播效果，以更好地应对类似公共卫生危机事件。IntheCOVID-19,theinfluenceofthecharacteristicsofmediainformationonthewillingnesstoshareinformationanditsmechanismofactionisacomplexanddiverseprocess.Thisstudyprovidesusefulreferencesandinsightsforunderstandingthisphenomenon.Futureresearchcanfurtherexplorehowtooptimizethecharacteristicsofmediainformation,improvepublicwillingnesstoshareinformationanddisseminationeffectiveness,inordertobetterrespondtosimilarpublichealthcrisisevents.六、讨论Discussion本研究旨在探讨新冠肺炎疫情中媒介信息特征对信息分享意愿的影响及其作用机制。通过实证分析，我们发现媒介信息的准确性、及时性和互动性对公众的信息分享意愿具有显著影响。这一研究结果对于理解疫情期间信息传播的效果和机制，以及提升公众信息分享意愿具有重要的理论和实践意义。ThepurposeofthisstudywastoexploretheimpactofmediainformationcharacteristicsoninformationsharingwillingnessanditsmechanismintheCOVID-Throughempiricalanalysis,wefoundthattheaccuracy,timeliness,andinteractivityofmediainformationhaveasignificantimpactonthepublic'swillingnesstoshareinformation.Thisresearchresulthasimportanttheoreticalandpracticalsignificanceforunderstandingtheeffectsandmechanismsofinformationdisseminationduringtheepidemic,aswellasenhancingpublicwillingnesstoshareinformation.我们发现媒介信息的准确性对信息分享意愿具有显著正向影响。这一结果强调了信息质量在信息传播中的重要性。在疫情期间，公众对于信息的准确性需求更加迫切，准确的信息能够帮助人们做出正确的判断和决策，从而增强他们的信息分享意愿。因此，媒体在传播疫情信息时，应确保信息的准确性，避免误导公众。Wefoundthattheaccuracyofmediainformationhasasignificantpositiveimpactonthewillingnesstoshareinformation.Thisresultemphasizestheimportanceofinformationqualityininformationdissemination.Duringtheepidemic,thepublic'sdemandfortheaccuracyofinformationhasbecomemoreurgent.Accurateinformationcanhelppeoplemakecorrectjudgmentsanddecisions,therebyenhancingtheirwillingnesstoshareinformation.Therefore,whendisseminatingepidemicinformation,themediashouldensuretheaccuracyoftheinformationandavoidmisleadingthepublic.媒介信息的及时性也对信息分享意愿产生积极影响。在疫情快速蔓延的背景下，公众需要及时了解疫情的最新动态和防控措施。及时的信息能够提供最新的疫情信息，帮助公众做出正确的判断和应对。因此，媒体应提高信息更新的频率，确保公众能够第一时间获取到最新的疫情信息。Thetimelinessofmediainformationalsohasapositiveimpactonthewillingnesstoshareinformation.Inthecontextoftherapidspreadoftheepidemic,thepublicneedstotimelyunderstandthelatestdevelopmentsandpreventionandcontrolmeasuresoftheepidemic.Timelyinformationcanprovidethelatestepidemicinformation,helpingthepublicmakecorrectjudgmentsandrespond.Therefore,themediashouldincreasethefrequencyofinformationupdatestoensurethatthepubliccanaccessthelatestepidemicinformationassoonaspossible.媒介信息的互动性对信息分享意愿的影响也不容忽视。在社交媒体高度发达的今天，公众渴望参与到信息的传播和讨论中。互动性强的媒介信息能够激发公众的参与热情，提高他们的信息分享意愿。因此，媒体应充分利用社交媒体等互动平台，加强与公众的互动，提高信息的传播效果。Theimpactoftheinteractivityofmediainformationonthewillingnesstoshareinformationcannotbeignored.Intoday'shighlydevelopedsocialmediaworld,thepubliciseagertoparticipateinthedisseminationanddiscussionofinformation.Interactivemediainformationcanstimulatethepublic'senthusiasmforparticipationandincreasetheirwillingnesstoshareinformation.Therefore,themediashouldmakefulluseofinteractiveplatformssuchassocialmedia,strengtheninteractionwiththepublic,andimprovetheeffectivenessofinformationdissemination.本研究还发现，媒介信息特征对信息分享意愿的影响受到个体认知的调节。公众对媒介信息的信任度和感知有用性会影响他们对信息的接受和分享意愿。这一结果提示我们，在疫情期间，提高公众对媒介信息的信任度和感知有用性至关重要。媒体应加强与政府、专家等权威机构的合作，提高信息的可信度和权威性；媒体还应关注公众的信息需求，提供有用、实用的信息，提高公众对信息的感知有用性。Thisstudyalsofoundthattheinfluenceofmediainformationcharacteristicsoninformationsharingwillingnessismoderatedbyindividualcognition.Thepublic'strustandperceivedusefulnessofmediainformationcanaffecttheirwillingnesstoacceptandshareinformation.Thisresultsuggeststhatitiscrucialtoincreasepublictrustandperceivedusefulnessofmediainformationduringthepandemic.Themediashouldstrengthencooperationwithauthoritativeinstitutionssuchasgovernmentsandexpertstoenhancethecredibilityandauthorityofinformation;Themediashouldalsopayattentiontothepublic'sinformationneeds,provideusefulandpracticalinformation,andimprovethepublic'sperceptionoftheusefulnessofinformation.新冠肺炎疫情中媒介信息特征对信息分享意愿的影响及其作用机制是一个复杂而重要的问题。本研究从媒介信息的准确性、及时性和互动性三个方面探讨了其对信息分享意愿的影响，并揭示了个体认知在其中的调节作用。这些研究结果对于优化疫情期间的信息传播策略、提升公众信息分享意愿具有重要的启示意义。未来研究可以进一步探讨其他因素（如信息来源、传播渠道等）对信息分享意愿的影响，以及不同群体（如不同年龄、性别、职业等）在信息分享行为上的差异和特点。IntheCOVID-19,theimpactofmediainformationcharacteristicsoninformationsharingwillingnessanditsmechanismisacomplexandimportantissue.Thisstudyexplorestheimpactofmediainformationoninformationsharingwillingnessfromthreeaspects:accuracy,timeliness,andinteractivity,andrevealsthemoderatingroleofindividualcognitioninthisprocess.Theseresearchresultshaveimportantimplicationsforoptimizinginformationdisseminationstrategiesduringtheepidemicandenhancingpublicwillingnesstoshareinformation.Futureresearchcanfurtherexploretheimpactofotherfactors(suchasinformationsources,communicationchannels,etc.)onthewillingnesstoshareinformation,aswellasthedifferencesandcharacteristicsofinformationsharingbehavioramongdifferentgroups(suchasage,gender,occupation,etc.).七、结论Conclusion本研究以新冠肺炎疫情为背景，深入探讨了媒介信息特征对信息分享意愿的影响及其作用机制。通过实证分析，我们发现媒介信息的多种特征，如内容质量、情感倾向、信息来源和呈现方式等，均对信息分享意愿产生显著影响。这些特征在疫情期间的信息传播中扮演着重要角色，不仅影响着公众对疫情的认知和态度，还进一步影响他们是否愿意分享这些信息。BasedontheCOVID-19,thisstudyexploredtheinfluenceofmediainformationcharacteristicsoninformationsharingwillingnessanditsmechanism.Throughempiricalanalysis,wefoundthatvariouscharacteristicsofmediainformation,suchascontentquality,emotionalorie