我国网络直播电商发展现状及治理机制基于快手直播数据的统计分析

我国网络直播电商发展现状及治理机制基于快手直播数据的统计分析一、本文概述Overviewofthisarticle随着信息技术的飞速发展和互联网的普及，网络直播电商作为一种新兴的商业模式，近年来在我国取得了迅猛的发展。这种以直播平台为载体，以实时互动为手段，以商品销售为目的的商业模式，不仅改变了传统的电商格局，也为消费者带来了全新的购物体验。然而，随着其快速发展，一系列问题也逐渐浮现，如产品质量问题、虚假宣传、售后服务不到位等，这些问题严重影响了消费者的权益和市场的健康发展。因此，对我国网络直播电商的发展现状进行深入研究，并探索有效的治理机制，具有重要的现实意义和理论价值。WiththerapiddevelopmentofinformationtechnologyandthepopularityoftheInternet,webcaste-commerce,asanewbusinessmodel,hasmaderapiddevelopmentinChinainrecentyears.Thisbusinessmodel,whichuseslivestreamingplatformsascarriers,real-timeinteractionasmeans,andproductsalesasthepurpose,notonlychangesthetraditionale-commercepattern,butalsobringsconsumersabrandnewshoppingexperience.However,withitsrapiddevelopment,aseriesofproblemshavegraduallyemerged,suchasproductqualityissues,falseadvertising,inadequateafter-salesservice,etc.Theseproblemsseriouslyaffecttherightsandinterestsofconsumersandthehealthydevelopmentofthemarket.Therefore,conductingin-depthresearchonthecurrentdevelopmentstatusofonlinelivestreaminge-commerceinChinaandexploringeffectivegovernancemechanismshasimportantpracticalsignificanceandtheoreticalvalue.本文旨在通过对快手直播数据的统计分析，全面揭示我国网络直播电商的发展现状，包括市场规模、用户画像、商品种类、销售模式等方面。结合国内外相关研究成果和理论，深入分析我国网络直播电商发展中存在的问题及其成因，提出针对性的治理策略和建议。本文期望通过实证研究，为政府监管部门、电商平台和消费者提供有益的参考和借鉴，推动我国网络直播电商的健康、可持续发展。Thispaperaimstocomprehensivelyrevealthedevelopmentstatusofonlinelivebroadcaste-commerceinChina,includingmarketsize,userprofiles,commoditytypes,salesmodel,etc.,throughstatisticalanalysisofKwailivebroadcastdata.Basedonrelevantresearchresultsandtheoriesathomeandabroad,thispaperconductsanin-depthanalysisoftheproblemsandtheircausesinthedevelopmentofonlinelivestreaminge-commerceinChina,andproposestargetedgovernancestrategiesandsuggestions.Thisarticleaimstoprovideusefulreferenceandinspirationforgovernmentregulatoryagencies,e-commerceplatforms,andconsumersthroughempiricalresearch,andpromotethehealthyandsustainabledevelopmentofonlinelivestreaminge-commerceinChina.二、我国网络直播电商发展现状Thecurrentdevelopmentstatusofonlinelivestreaminge-commerceinChina近年来，我国网络直播电商行业发展迅猛，成为推动电子商务创新发展的重要力量。随着移动互联网的普及和智能手机的广泛应用，网络直播电商以其直观、互动和即时性的特点，吸引了大量消费者，尤其是年轻人群体的关注。Inrecentyears,China'sonlinelivestreaminge-commerceindustryhasdevelopedrapidly,becominganimportantforceinpromotinginnovativedevelopmentofe-commerce.WiththepopularizationofmobileInternetandthewideapplicationofsmartphones,onlinelivebroadcaste-commercehasattractedalargenumberofconsumers,especiallyyoungpeople,withitsintuitive,interactiveandreal-timecharacteristics.网络直播电商通过直播平台，实现了商品展示、交易、互动等多功能的融合，为消费者提供了全新的购物体验。主播们通过直播形式，实时展示商品，与观众互动，解答疑问，同时通过优惠券、限时折扣等促销手段激发消费者的购买欲望。这种新型的电商模式不仅促进了商品销售，也拉近了消费者与品牌之间的距离。Onlinelivestreaminge-commerceachievestheintegrationofproductdisplay,trading,interaction,andotherfunctionsthroughlivestreamingplatforms,providingconsumerswithabrandnewshoppingexperience.Anchorsshowcaseproductsinreal-timethroughlivestreaming,interactwiththeaudience,answerquestions,andstimulateconsumerpurchasingdesirethroughpromotionalmethodssuchascouponsandlimitedtimediscounts.Thisnewe-commercemodelnotonlypromotesproductsales,butalsobringsconsumersandbrandsclosertogether.以快手为例，作为我国领先的短视频社交平台之一，快手直播电商业务发展迅速。根据快手发布的数据，其直播电商业务规模持续扩大，直播带货的成交量逐年攀升。同时，快手还积极引入知名品牌和优质供应链资源，提升直播内容的品质和多样性，满足了消费者日益多元化的购物需求。TakingKwaiasanexample,asoneofChina'sleadingshortvideosocialplatforms,Kwai'slivebroadcaste-commercebusinesshasdevelopedrapidly.AccordingtothedatareleasedbyKwai,thescaleofitslivebroadcaste-commercebusinesscontinuedtoexpand,andthevolumeoflivebroadcastwithgoodsincreasedyearbyyear.Atthesametime,Kwaihasalsoactivelyintroducedwell-knownbrandsandhigh-qualitysupplychainresourcestoimprovethequalityanddiversityoflivecontentandmeetconsumers'increasinglydiversifiedshoppingneeds.然而，随着网络直播电商行业的快速发展，也暴露出一些问题。部分主播存在虚假宣传、售假等行为，损害了消费者的权益。直播电商行业也面临着内容同质化、竞争加剧等挑战。为了促进网络直播电商行业的健康发展，需要建立健全的治理机制，加强监管和自律，规范市场秩序，保护消费者权益。However,withtherapiddevelopmentoftheonlinelivestreaminge-commerceindustry,someproblemshavealsobeenexposed.Someanchorsengageinfalseadvertising,sellingcounterfeitproducts,andotherbehaviorsthatharmtherightsandinterestsofconsumers.Thelivestreaminge-commerceindustryisalsofacingchallengessuchascontenthomogenizationandintensifiedcompetition.Inordertopromotethehealthydevelopmentoftheonlinelivestreaminge-commerceindustry,itisnecessarytoestablishasoundgovernancemechanism,strengthensupervisionandself-discipline,regulatemarketorder,andprotectconsumerrights.我国网络直播电商行业在快速发展的也面临着一系列挑战和问题。未来，需要在保持创新发展的基础上，加强行业治理和自律，推动网络直播电商行业健康、可持续发展。Theonlinelivestreaminge-commerceindustryinChinaisalsofacingaseriesofchallengesandproblemsinitsrapiddevelopment.Inthefuture,itisnecessarytostrengthenindustrygovernanceandself-disciplinewhilemaintaininginnovativedevelopment,andpromotethehealthyandsustainabledevelopmentoftheonlinelivestreaminge-commerceindustry.三、快手直播电商数据统计分析StatisticalanalysisofKwailivebroadcaste-commercedata近年来，快手作为中国领先的短视频社交平台，其直播电商业务的发展迅速，不仅吸引了众多商家入驻，还吸引了大量消费者的关注。以下将基于快手直播平台的公开数据，对我国网络直播电商的发展现状进行深入的统计分析。Inrecentyears,asChina'sleadingshortvideosocialplatform,Kwai'slivebroadcaste-commercebusinesshasdevelopedrapidly,attractingnotonlymanybusinessesbutalsoalargenumberofconsumers.Thefollowingwillconductanin-depthstatisticalanalysisofthedevelopmentstatusofonlinelivebroadcaste-commerceinChinabasedonthepublicdataofKwailivebroadcastplatform.据统计，快手的月活跃用户数已达到数亿级别，其中直播电商的参与度持续上升。特别是在晚上8点至12点这一黄金时段，直播间的平均观看人数和互动率均呈现明显增长趋势。用户观看直播的平均时长也从过去的分钟延长到现在的分钟，显示出用户对直播电商内容的深度参与和粘性增强。Accordingtostatistics,thenumberofmonthlyactiveusersofKwaihasreachedhundredsofmillions,ofwhichtheparticipationoflivebroadcaste-commercecontinuestorise.Especiallyduringtheprimetimeperiodfrom8pmto12pm,theaveragenumberofviewersandinteractionrateinthelivebroadcastroomshowasignificantgrowthtrend.Theaveragedurationofuserswatchinglivestreaminghasalsoincreasedfromthepastminutestothepresentminutes,indicatingadeepparticipationandincreasedstickinessofusersinlivestreaminge-commercecontent.在销售商品方面，快手直播电商主要销售品类涵盖了服装、美妆、家居用品、食品等多个领域。其中，服装和美妆类商品因其直观展示效果和个性化推荐机制，成为销售最为火爆的品类。数据显示，服装类商品的销售额占比达到%，美妆类商品紧随其后，占比约为%。家居用品和食品类商品也因其实用性和价格优势，在直播电商领域获得一定的市场份额。Intermsofsellinggoods,themainsalescategoriesofKwailivebroadcaste-commercecoverclothing,cosmetics,householdgoods,foodandotherfields.Amongthem,clothingandbeautyproductshavebecomethebest-sellingcategoriesduetotheirintuitivedisplayeffectsandpersonalizedrecommendationmechanisms.Thedatashowsthatthesalesrevenueofclothingproductsaccountsfor%,followedcloselybybeautyproducts,accountingforapproximately%.Homegoodsandfoodproductshavealsogainedacertainmarketshareinthelivestreaminge-commercefieldduetotheirpracticalityandpriceadvantages.在消费行为上，快手直播电商的用户呈现出年轻化、个性化、冲动性消费等特点。据统计，%的用户年龄在岁至岁之间，这部分人群消费能力强，追求时尚和个性化。同时，直播间的互动和推荐机制也刺激了用户的冲动性消费，约有%的用户在直播间看到心仪的商品后会直接下单购买。Intermsofconsumerbehavior,usersofKwailivebroadcaste-commerceshowthecharacteristicsofyouth,personalization,impulsiveconsumption,etc.Accordingtostatistics,%ofusersarebetweentheagesofand,andthisgroupofpeoplehasstrongpurchasingpowerandpursuesfashionandpersonalization.Atthesametime,theinteractionandrecommendationmechanisminthelivebroadcastroomalsostimulateuserstomakeimpulsivepurchases,withabout%ofusersplacingordersdirectlyafterseeingtheirdesiredproductsinthelivebroadcastroom.在主播与商家的合作方面，快手直播电商已经形成了较为完善的生态链。大量知名网红和KOL通过快手平台开展直播带货活动，与商家形成深度合作，共同推动销售额的增长。数据显示，与知名主播合作的商家销售额普遍高出其他商家%以上。同时，快手还积极推动商家自播模式的发展，为商家提供更多的流量和销售渠道。Intermsofcooperationbetweenanchorsandbusinesses,Kwailivebroadcaste-commercehasformedarelativelycompleteecologicalchain.Alargenumberofwell-knownonlinecelebritiesandKOLcarriedoutlivedeliveryactivitiesthroughtheKwaiplatform,formeddeepcooperationwithmerchants,andjointlypromotedsalesgrowth.Thedatashowsthatthesalesrevenueofmerchantscooperatingwithwell-knownanchorsisgenerallymorethan%higherthanothermerchants.Atthesametime,Kwaialsoactivelypromotesthedevelopmentofmerchantselfbroadcastingmode,providingmoretrafficandsaleschannelsformerchants.为了保障直播电商的健康发展，快手建立了一套严格的治理机制。这包括内容审核、违规处罚、消费者权益保护等多个方面。通过引入和大数据技术，快手对直播间内容进行实时监控和审核，确保直播内容的合规性和真实性。对于违规行为，快手采取严格的处罚措施，包括警告、封号、甚至追究法律责任等。在消费者权益保护方面，快手建立了完善的退换货机制和投诉处理机制，保障消费者的合法权益。这些治理机制的实施，有效提升了快手直播电商的整体形象和用户信任度。Inordertoensurethehealthydevelopmentoflivebroadcaste-commerce,Kwaihasestablishedastrictgovernancemechanism.Thisincludesmultipleaspectssuchascontentreview,violationpenalties,andconsumerrightsprotection.Throughtheintroductionofbigdatatechnology,Kwaiconductsreal-timemonitoringandreviewofthecontentinthelivebroadcastroomtoensurethecomplianceandauthenticityofthelivebroadcastcontent.Forviolations,Kwaitakesstrictpunishmentmeasures,includingwarning,blocking,andevenpursuinglegalresponsibility.Intermsofconsumerprotection,Kwaihasestablishedasoundreturnandreplacementmechanismandcomplainthandlingmechanismtoprotectthelegitimaterightsandinterestsofconsumers.TheimplementationofthesegovernancemechanismshaseffectivelyimprovedtheoverallimageandusertrustofKwailivebroadcaste-commerce.基于快手直播数据的统计分析显示，我国网络直播电商在用户规模、商品销售、消费行为、主播与商家合作以及治理机制等方面均呈现出积极的发展态势。然而，随着市场的不断扩大和竞争的加剧，如何持续优化用户体验、提升商品质量和服务水平、加强监管和治理等仍将是未来直播电商领域需要关注和解决的问题。BasedonthestatisticalanalysisofKwailivebroadcastdata,China'sonlinelivebroadcaste-commerceshowsapositivedevelopmenttrendintermsofusersize,commoditysales,consumptionbehavior,cooperationbetweenanchorsandbusinesses,andgovernancemechanism.However,withthecontinuousexpansionofthemarketandintensifiedcompetition,howtocontinuouslyoptimizeuserexperience,improveproductqualityandservicelevel,strengthensupervisionandgovernancewillstillbetheissuesthatneedtobepaidattentiontoandsolvedinthefuturelivestreaminge-commercefield.四、网络直播电商存在的问题与挑战Theproblemsandchallengesofonlinelivestreaminge-commerce随着网络直播电商的迅猛发展，其在推动经济增长、创新商业模式的也暴露出了一系列问题和挑战。这些问题与挑战不仅影响了网络直播电商行业的健康发展，也对消费者权益保护和市场经济秩序造成了潜在威胁。Withtherapiddevelopmentofonlinelivestreaminge-commerce,ithasalsoexposedaseriesofproblemsandchallengesinpromotingeconomicgrowthandinnovatingbusinessmodels.Theseissuesandchallengesnotonlyaffectthehealthydevelopmentoftheonlinelivestreaminge-commerceindustry,butalsoposepotentialthreatstoconsumerrightsprotectionandmarketeconomicorder.产品质量参差不齐：由于网络直播电商的准入门槛相对较低，部分商家为了追求短期利益，往往忽视产品质量，导致市场上出现大量劣质、仿冒产品。这不仅损害了消费者的利益，也影响了行业的整体形象。Unevenproductquality:Duetotherelativelylowentrythresholdforonlinelivestreaminge-commerce,somemerchantsoftenoverlookproductqualityinpursuitofshort-termbenefits,resultinginalargenumberoflow-qualityandcounterfeitproductsinthemarket.Thisnotonlyharmstheinterestsofconsumers,butalsoaffectstheoverallimageoftheindustry.虚假宣传和误导消费者：一些主播和商家为了吸引观众、提高销量，常常夸大产品功效或进行虚假宣传。这种行为不仅误导了消费者，也破坏了市场的公平竞争环境。Falseadvertisingandmisleadingconsumers:Someanchorsandmerchantsoftenexaggerateproductefficacyorengageinfalseadvertisinginordertoattractaudiencesandincreasesales.Thisbehaviornotonlymisleadsconsumers,butalsounderminesthefaircompetitionenvironmentinthemarket.售后服务不到位：网络直播电商作为一种新兴的销售模式，其售后服务体系尚不完善。一些商家在售出产品后，对消费者的退换货请求置若罔闻，导致消费者权益受损。Inadequateafter-salesservice:Asanemergingsalesmodel,theafter-salesservicesystemofonlinelivestreaminge-commerceisnotyetperfect.Somemerchantsturnablindeyetoconsumerrequestsforreturnsandexchangesaftersellingtheirproducts,resultingindamagetoconsumerrights.数据安全和隐私泄露风险：网络直播电商涉及大量个人信息的收集和处理，包括消费者的姓名、地址、联系方式等敏感信息。如果这些信息得不到有效保护，一旦被不法分子利用，将给消费者带来严重损失。Datasecurityandprivacybreachrisks:Onlinelivestreaminge-commerceinvolvesthecollectionandprocessingofalargeamountofpersonalinformation,includingsensitiveinformationsuchasconsumernames,addresses,andcontactinformation.Ifthisinformationisnoteffectivelyprotected,onceitisusedbycriminals,itwillcauseseriouslossestoconsumers.监管缺失和法律法规滞后：当前，针对网络直播电商的监管措施还不够完善，相关法律法规也存在滞后现象。这导致一些不法商家和主播能够钻空子，逃避监管和法律责任。Lackofregulationandlagginglawsandregulations:Currently,regulatorymeasuresforonlinelivestreaminge-commercearenotyetperfect,andthereisalsoalaginrelevantlawsandregulations.Thishasledtosomeunscrupulousmerchantsandbroadcastersbeingabletotakeadvantageofloopholesandevaderegulationandlegalresponsibility.面对这些问题和挑战，我们需要从多个层面入手，加强监管、完善法律法规、提高行业自律水平，并推动技术创新以提升网络直播电商的整体质量和服务水平。消费者也应提高警惕，增强自我保护意识，避免在购物过程中遭受损失。Inthefaceoftheseproblemsandchallenges,weneedtostartfrommultiplelevels,strengthensupervision,improvelawsandregulations,enhanceindustryself-discipline,andpromotetechnologicalinnovationtoimprovetheoverallqualityandservicelevelofonlinelivestreaminge-commerce.Consumersshouldalsobevigilant,enhancetheirself-protectionawareness,andavoidlossesduringtheshoppingprocess.五、网络直播电商治理机制探讨ExploringtheGovernanceMechanismofOnlineLiveStreamingE-commerce网络直播电商的迅速发展，在推动经济增长的也带来了一系列治理挑战。为了规范市场行为，保障消费者权益，我国已经建立起一套相对完善的网络直播电商治理机制。这套机制主要包括以下几个方面：Therapiddevelopmentofonlinelivestreaminge-commercehasbroughtaseriesofgovernancechallengeswhiledrivingeconomicgrowth.Inordertoregulatemarketbehaviorandprotectconsumerrights,Chinahasestablishedarelativelycompletegovernancemechanismforonlinelivestreaminge-commerce.Thismechanismmainlyincludesthefollowingaspects:一是法律法规的制定与执行。政府针对网络直播电商行业的特点，出台了一系列相关法律法规，如《电子商务法》《网络直播营销管理办法》等，明确了各方责任与义务，为行业健康发展提供了法律保障。同时，执法部门加大对违法行为的打击力度，确保各项法律法规得到有效执行。Oneistheformulationandimplementationoflawsandregulations.Thegovernmenthasintroducedaseriesofrelevantlawsandregulationsinresponsetothecharacteristicsoftheonlinelivestreaminge-commerceindustry,suchastheE-commerceLawandtheManagementMeasuresforOnlineLiveStreamingMarketing,whichclarifytheresponsibilitiesandobligationsofallpartiesandprovidelegalprotectionforthehealthydevelopmentoftheindustry.Atthesametime,lawenforcementagenciesareincreasingtheircrackdownonillegalactivitiestoensuretheeffectiveimplementationofvariouslawsandregulations.二是行业自律机制的建立。我国网络直播电商行业已经成立了多个自律组织，如中国电子商务协会网络直播与短视频分会等。这些自律组织通过制定行业规范、开展自律检查、发布行业报告等方式，推动行业自律，维护市场秩序。Thesecondistheestablishmentofindustryself-disciplinemechanisms.China'sonlinelivestreaminge-commerceindustryhasestablishedmultipleselfregulatoryorganizations,suchastheNetworkLiveandShortVideoBranchoftheChinaE-commerceAssociation.Theseselfregulatoryorganizationspromoteindustryself-disciplineandmaintainmarketorderbyformulatingindustrynorms,conductingselfregulatoryinspections,andpublishingindustryreports.三是平台自我监管的强化。作为网络直播电商的主要载体，各大直播平台纷纷加强自我监管，通过完善审核机制、建立违规主播黑名单、设立消费者投诉渠道等措施，防范和打击虚假宣传、售假等违规行为。同时，平台还积极与政府部门、第三方机构合作，共同构建良好的电商生态。Thethirdisthestrengtheningofplatformself-regulation.Asthemaincarrierofonlinelivestreaminge-commerce,majorlivestreamingplatformshavestrengthenedtheirself-regulationbyimprovingreviewmechanisms,establishingblacklistsofnoncompliantanchors,andestablishingchannelsforconsumercomplaintstopreventandcrackdownonillegalactivitiessuchasfalseadvertisingandfakesales.Atthesametime,theplatformactivelycooperateswithgovernmentdepartmentsandthird-partyorganizationstojointlybuildagoode-commerceecosystem.四是消费者权益保护机制的完善。政府和社会各界高度重视消费者权益保护，在网络直播电商领域建立起一套完善的消费者权益保护机制。这包括设立消费者投诉举报平台、开展消费者权益教育、加强消费者权益法律援助等，为消费者提供了更加便捷、高效的维权途径。Thefourthistheimprovementofconsumerrightsprotectionmechanisms.Thegovernmentandvarioussectorsofsocietyattachgreatimportancetotheprotectionofconsumerrightsandhaveestablishedacomprehensivemechanismforprotectingconsumerrightsinthefieldofonlinelivestreaminge-commerce.Thisincludesestablishingconsumercomplaintreportingplatforms,conductingconsumerrightseducation,andstrengtheninglegalaidforconsumerrights,providingconsumerswithmoreconvenientandefficientwaystoprotecttheirrights.五是技术手段的运用与创新。随着技术的发展，我国网络直播电商治理机制也在不断创新。例如，利用、大数据等技术手段，实现对直播内容的实时监控、风险预警和精准打击；通过区块链技术，确保交易信息的真实性和不可篡改性，提高电商交易的透明度和安全性。Thefifthistheapplicationandinnovationoftechnologicalmeans.Withthedevelopmentoftechnology,thegovernancemechanismofonlinelivestreaminge-commerceinChinaisalsoconstantlyinnovating.Forexample,utilizingtechnologiessuchasbigdatatoachievereal-timemonitoring,riskwarning,andprecisetargetingoflivestreamingcontent;Throughblockchaintechnology,ensuretheauthenticityandimmutabilityoftransactioninformation,andimprovethetransparencyandsecurityofe-commercetransactions.我国网络直播电商治理机制已经形成了较为完善的体系，涵盖了法律法规、行业自律、平台监管、消费者权益保护和技术手段等多个方面。然而，随着行业的快速发展和市场环境的不断变化，治理机制仍需持续优化和创新。未来，应进一步加强法律法规的完善和执行力度，提升行业自律水平，强化平台自我监管责任，完善消费者权益保护机制，并积极探索新技术在治理领域的应用。政府、行业组织、平台企业和消费者等各方应共同努力，形成合力，共同推动网络直播电商行业健康、有序、可持续发展。Thegovernancemechanismofonlinelivestreaminge-commerceinChinahasformedarelativelycompletesystem,coveringmultipleaspectssuchaslawsandregulations,industryself-discipline,platformsupervision,consumerrightsprotection,andtechnologicalmeans.However,withtherapiddevelopmentoftheindustryandthecontinuouschangesinthemarketenvironment,thegovernancemechanismstillneedstobecontinuouslyoptimizedandinnovated.Inthefuture,weshouldfurtherstrengthentheimprovementandenforcementoflawsandregulations,enhanceindustryself-discipline,strengthenplatformself-regulationresponsibilities,improveconsumerrightsprotectionmechanisms,andactivelyexploretheapplicationofnewtechnologiesinthefieldofgovernance.Thegovernment,industryorganizations,platformenterprises,andconsumersshouldworktogethertoformajointforceandjointlypromotethehealthy,orderly,andsustainabledevelopmentoftheonlinelivestreaminge-commerceindustry.六、结论与展望ConclusionandOutlook本文通过对快手直播电商数据的统计分析，深入探讨了我国网络直播电商的发展现状及其治理机制。研究结果显示，网络直播电商作为一种新兴的电商模式，在我国得到了迅速发展，其市场规模持续扩大，用户数量稳步增长，带货效果显著。快手作为国内领先的短视频直播平台之一，其直播电商业务在发展过程中积累了丰富的经验，同时也面临着诸多挑战。ThroughstatisticalanalysisofKwailivebroadcaste-commercedata,thispaperdeeplydiscussesthedevelopmentstatusandgovernancemechanismofonlinelivebroadcaste-commerceinChina.Theresearchresultsshowthatlivestreaminge-commerce,asanemerginge-commercemodel,hasdevelopedrapidlyinChina.Itsmarketsizecontinuestoexpand,thenumberofuserssteadilyincreases,andthesaleseffectissignificant.Asoneo