商务英语口语课件

BusinessEnglishSpeakingCourseware目录CONTENTSBasicknowledgeofBusinessEnglishBusinesscommunicationskillsBusinessEnglishPracticalExerciseCulturalBackgroundofBusinessEnglishBusinessEnglishCaseAnalysis01BasicknowledgeofBusinessEnglishPracticalityBusinessEnglishisalanguageusedinspecificbusinesscontexts,emphasizingpracticalcommunicationskillsAccuracyThelanguageusedinbusinesscontextsmustbepreciseandaccurate,avoidingambiguityandmisunderstandingProfessionalismBusinessEnglishrequiresaformalandprofessionaltone,reflectingtheseverityandcredibilityofbusinesstransactionsTheCharacteristicsandRequirementsofBusinessEnglishCommonVocabularyandExpressionsinBusinessEnglishDiscussionsandagreementsbetweenpartiesontermsandconditions,commonlyfocusingonprice,delivery,andpaymenttermsContractAlegallybindingagreementbetweentwoormorepartsthatdefinetheirrightsandobligationsInvoiceAdocumentsentbyasellertoabuyerthatliststheproductsorservicesprovided,alongwithpricesandpaymenttermsNegotiationWritingStandardsandSkillsforBusinessEnglishBusinessEnglishwritingshouldconsideraformalandprofessionaltone,reflectingtheseriesofbusinesstransactionsProfessionalToneBusinessEnglishwritingshouldbedirect,tothepoint,andfreeofunnecessarycomplexityorjargonClearandConcisePropGrammarandSpellingareessentialforeffectivecommunicationinbusinesscontextsCorrectGrammarandSpelling02BusinesscommunicationskillsEtiquetteUnderstandingandfollowingtheappropriateetiquetteinbusinesscasesisessentialforeffectivecommunicationThisincludesmeetingsandintroductions,seatingarrangements,andtablemanagersDressingPropertyisessentialformakingagoodimpressioninbusinesssettingsUnderstandingtheappropriatedresscodefordifferentcasesandculturesiscriticalEtiquetteandDressinginBusinessOccasionsPreparationSuccessfulnegotiationrequiresthroughpreparation,includingunderstandingtheotherparty'sposition,researchingmarketinformation,anddevelopingastrategyCommunicationClear,direct,andrelevantcommunicationisessentialinbusinessnegotiationsListeningactivelyandaskingprobingquestionscanhelpgainabetterunderstandingoftheotherparty'sneedsandpositionsNegotiationStrategiesVariousnegotiationstrategiescanbeemployed,suchasmakingprocesses,usingleveragepoints,oremployingpersuasiveskills,dependingonthesituationandtheotherparty'sresponseBusinessnegotiationskillsandstrategiesContentThekeytoasuccessfulbusinesspresentationispreparingclear,consensus,andwellstructuredcontentthateffectivelycommunicatesthemainpointsDeliveryEffectivedeliveryrequiresconfidenceandanimatedspeaking,clearengagement,andtheabilitytoengagetheaudiencethrougheyecontact,structures,andfinancialexpressionsVisualAidsEffectiveuseofvisualaidscanenhanceapresentation'simpactTheyshouldbesimple,clear,andeasytounderstand,andshouldcompletethespooncontentBusinesspresentationskillsandexpression03BusinessEnglishPracticalExerciseBusinesstelephoneetiquettelearnthebasicrulesoftelephonecommunicationinthebusinessenvironment,includingpolitelanguage,effectivecommunicationskills,andavoidingcommonerrors.Telephonescriptwritingcreateascriptfordifferentbusinesstelephonesituations,suchasmakingcoldcalls,schedulingappointments,andhandlingcustomercomplaintsTelephonevoiceprojectimprovetheprojectofyourvoicetoensureclearandprofessionalcommunicationoverthephoneBusinessTelephoneCommunicationSkills要点三Emailformatandstylelearntheproperformatandstyleforwritingbusinessemails,includinggreetings,closures,andemailsignatures要点一要点二Emailcontentandstructureunderstandtheimportanceofaclearandconsistentemailmessagewithawellorganizedstructurethatincludesasubjectline,introduction,body,andconclusionEmailEtiquettelearntherulesofemailetiquetteinthebusinessenvironment,includingwhentouseemailandwhentopickupthephone要点三BusinessemailwritingskillsMeetingplanninglearnhowtoplanabusinessmeeting,includingdeterminingthepurpose,settingagenda,invitingparticipants,andarranginglogisticsMeetingfacilitationunderstandinghowtoeffectivelyfacilitateabusinessmeeting,includingrunningameetingontime,encodingparticipation,andhandlinginterruptionsMeetingfollowuplearnhowtoeffectivelyfollowupafterabusinessmeeting,includingsendingmeetingsummaries,actionitemtracking,andevaluatingmeetingeffectivenessOrganizingandHostingBusinessMeetings04CulturalBackgroundofBusinessEnglishBusinesscultureintheWestemphasizesindividualismandcompetition,whilebusinesscultureintheEastemphasizescollectivismandcooperationIntheWest,decisionmakingisoftenbottom-up,withindividualmakingdecisionswithintheirspanofcontrolIntheEast,decisionmakingistopdown,withseniormanagementmakingdecisionsthataffecttheentireorganizationBusinessinteractionsintheWesttendtobedirectandtothepoint,whileintheEasttheymaybemoredirectandfocusedonmaintainingrelationshipsCulturalDifferencesbetweenEastandWestandBusinessInteractionsInternationalBusinessEtiquetteandHabitsGreetingsandintroductions:Inmostcultures,itisimportanttoshakehandsonmeeting,introduceoneself,anduseappropriatetitleswhenaddressingothers010203BusinesscardsExchangebusinesscardswithbothhands,readthecardcarefully,anddon'tstackthecardsCommunicationstyleDirectnessisvaluedinWesterncultures,butinothercultures,indirectnessorevolutionmaybemorecommonSchedulingInsomecultures,theappointmenttimeneedstobeadvancedandarriveontime.Inothercultures,flexibilitymaybemoreimportantasitallowsforlaterarrivalorearlydeparture.InternationalBusinessEtiquetteandHabitsCrossculturalcommunicationskillsandstrategiesUnderstandingculturaldifferences:ItisessentialtounderstandtheculturaldifferencesbetweendifferentbusinesspartnersorclientstoavoidmisunderstandingsandconflictsAdaptingcommunicationstyle:Itisnecessarytoadaptone'scommunicationstyletomatchthatoftheotherpartytoensureeffectivecommunicationUsingatranslatororinterpreter:Ifnecessary,atranslatororinterpretercanbeusedtoassistincommunication,butitisimportanttoensurethattheyarerelevantandhaveagoodcommandofbothlanguagesObservingnon-verbalcups:Nonverbalcupssuchasfinancialexpressions,styles,andeyecontactcanbejustasimportantasthewordsbeingspooked,soitisimportanttopayattentiontothesecupsduringbusinessinteractions05BusinessEnglishCaseAnalysisAnalysisofsuccessfulbusinessnegotiationcasesCaseStudiesAnalyzerealworldbusinessnegotiationcaseswherepartssuccessfullyreachedagreement,discussingthestrategiesandtechnologiesemployedNegotiationSkillsIdentifykeynegotiationstrategiesandtechniquesusedbysuccessfulnegotiators,includingeffectivecommunication,listening,andleverageLessonsLearnedSummarizethekeytakeawaysfromthecasestudies,emphasizinghowtoapplytheselessonstofuturebusinessnegotiationsAnalysisofExcellentBusinessSpeechCasesSpeechStructureExaminetheorganizationalpatternsandstructuresofe