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PAGEPAGE1高等学校商务英语专业四级样题ModuleIListeningComprehension(35%)SectionOneInthissectionyouwillheareverythingONCEONLY.Listencarefullyandanswerthequestionsthatfollow.Markthecorrectanswertoeachquestion.Question1to5arebasedonaninterview.Attheendoftheinterviewyouwillbegiven10secondstoanswereachofthefollowingfivequestions.Nowlistentotheinterview.WhatisthespecificfieldofstudyforJohn’sdissertation?thecurrentstateofuniversitiesinSanFranciscowesternphilosophyphilosophywithanemphasisonBuddhiststudieseasternreligionsWhichisNOTTrueaboutSuenMok?Ithasgotaverygoodprogramfortendaymeditationretreats.Theirmeditationprogramsteachonlyforeigners.Theirmeditationprogramsteachmeditationtechniques.ItisnottheonlytempleJohnstudies.WhatissospecialaboutTamKrabok?Itteachespeopletomeditateandovercometheirdrugaddiction.Itorganizesmeditationretreatsforforeigners.ItorganizesworkshopstopromoteThailand’sversionofBuddhism.ItteachespeopletheessenceofTheravada.HowmanypeoplehavebeencuredinTamKrabok?aboutonehundredaboutonethousandaboutonehundredthousandmorethanonehundredthousandWhichofthefollowingstatementisNotTrueaccordingtotheinterview?OpiumwasillegalinThailanduntil1959.OpiumwaslegalinThailanduntil1959.Drugaddictionisabigprobleminmanydifferentcountries.InJohn’sunderstanding,Buddhismbasicallytriestohelppeoplelivebetterlives.SectionTwoInthissectionyouwillheareverythingONCEONLY.Listencarefullyandfillinblanksthatfollow.Questions6to10arebasedonanewsbroadcast.Attheendofthenewsbroadcastyouwillbegiven10secondstofillineachofthefollowingfiveblanks.Nowlistentotheinterview.6.ThenumberofnewhomesbeingconstructedacrossAustraliaroseby15percentintheDecemberquarter,whichissince2001.7.DepartmentstoreownerDavidJonessayssalesareexpectedtoslowoverthenextfewmonthsastaxpayerhandoutsandthedryup.8.TheWorldBankhaswarnedChina'sfacingabigproblem.9.TheWorldBankrevisedupitsforecastsforChina'sfrom8.7to9.5percentthisyear.10.TheWorldBank’squarterlyChinareportsuggestedthathighermigrantwagescouldhelpboostruralincomesandreducethebetweenruralandcitylifestyles.SectionThreeInthissectionyouwillheareverythingONCEONLY.Listencarefullyandanswerthequestionsthatfollow.Questions11to13arebasedonaninterview.Attheendoftheinterviewyouwillbegiven5minutestoanswerthefollowingthreequestions.Nowlistentotheinterview.11.Describetheimpactoftheeconomicdownturnonteenagerswholeftschoolwithoutcompletingyear12in2008.12.DescribethecurrenteconomicdownturninAustralia.13.Howdidtheretailindustryperforminthiseconomicdownturn?
Accordingtoindustrydata,FacebookovertookGoogleamongUSinternetuserslastweek,withmorevisitstoitspagesthantothesearchengine.Itisamomenttoconsidertherapidgrowthofasitewhose400m-plususersoutnumberthepopulationofanysinglecountryexceptIndiaandChina.Theindustrydatacomewithafewcaveats.ThefiguresexcludevisitstootherGoogleservices,suchasYouTubeandGoogleMail.Theyomitsearchescarriedoutinaboxonabrowsertoolbar.Also,thenumberofvisitsisjustonemeasureofinternettake-up:countinguniqueusers–visitorsratherthanvisits–givesadifferentprofile.Still,ithighlightsthemomentumbehindFacebookasitdisplacesGfromtheweeklyleadithascommandedonthismeasuresinceSeptember2007.AdvertisersfindFacebookappealingtoo.Itenablesthemtoreachamassaudience,astelevisiondoes,butwiththeextrabenefitofmuchgreatertargeting.Consumerbrandscouldeasilyextendtheirpresencebeyondthefanpagesthatalreadyexist.Moreover,asocialsiteprovidesconsumerswhovisitformuchlongerthantheywoulduseasearchengine.Soincreasedadvertising,andperhapswaystoallowuserstoshopthroughthesite,shouldenableFacebooktomovefrompositivecashflowtomakingprofits.Itwillneedtotreadcarefully.Thereisariskforadvertisers–andforthesite–ifFacebookmovestobecomecommercialinawaythatusersresent.Inamongstpersonalinformation,advertisementsaremorelikelytostrikeajarringnote.Thehigh-growthphasemeansthatFacebookcantakeitstimedevelopingwaystoincreaserevenues.Thekeymustbetofindwaysthatbringpracticalbenefitstothosewhovisitthesite.Thereisanintrinsicstickinessaboutasitewhereusershaveassembledtheirownmaterial,butifpeoplestopupdatingtheirpagesandsocialnetworkingtakesanewform,thenwinningusersbackisahardtask.Whatthedatadonotshowisthatsearchengineshavehadtheirday.Google'scoresearchadvertisingbusinessreboundedinthefinalquarterof2009,andthegroupispreparingforrenewedgrowth.Moreover,thereisastraightforwardreminderofhowfragilethefortunesofsocialnetworkingsitescanbe:thesitethatGoogleovertookin2007tobecomemostpopularintheUSwasMySpace–whichisnowseekinganewroleassocialusershavemovedelsewhere.24.WhatisthereasonforMySpace’swithdrawnfromtheroleassocialnetworkingsite?A.ItisovertookbyothersocialnetworkingsitelikeFacebook.B.Ithaslostitssocialusers.C.Ithasintroducedintoomanyadvertisements.D.Ithasbecomeaprofit-makingsite.25.WhichofthefollowingisNOTtrue?A.FacebookusersoutnumberthatofGoogle.B.YourtubeisoneofGoogleservices.C.Beforethisweek,Googlehadleadallotherwebsitesonthemeasureofvisitssince2007.D.Facebookisasocialnetworkingsite.26.Theword“stickiness”inthepenultimateparagraphprobablymeans“____”A.Thewebsiteisdirtyandmakingusersfeeluncomfortable.B.Thewebsiteoftenbringsitsusersintosituationembarrassing.C.Thewebsite,inessence,isdifficulttotacklewith.D.Thewebsiteisattractiveandmakesuserswanttolookatitforalongperiodoftime27.WhichofthefollowingisnotthereasonthatAdvertisersfindFacebookappealing?A.Facebookcanattractalotofaudience.B.Facebookcanhelptotargetcustomers-to-be.C.Facebookallowsmorechancesfortheadstobenoticed.D.Facebookisabletomovefrompositivecashflowtomakingprofits.28.Theauthor’sattitudetowardthedevelopmentofFacebookis.A.positiveB.negativeC.objectiveD.InformationisnotenoughQuestions29-33arebasedonPassageTwo.PassageTwoASEXECUTIVESfromToyota,includingthefirm’sboss,AkioToyoda,squirmedbeforetheirtormentorsinAmerica’sCongressthisweek,therewaslittlepublicgloatingfromrivalcarmakers.AlthoughitisToyotathatiscurrentlyinthedockafteracrushingseriesofsafety-relatedrecallsacrosstheworld,competitorsareonlytooawarethatitcouldbetheirturnnext.Afterall,thereisnotasinglebigcarmakerthathasnotmodelleditsmanufacturingandsupply-chainmanagementonToyota’s“leanproduction”system.Thatsaid,thereisawidespreadbeliefwithintheautomotiveindustrythatToyotaistheauthorofmostofitsownmisfortunes.InhistestimonytotheHouseoversightcommitteeonFebruary24th,MrToyodaacknowledgedthatinitspursuitofgrowthhisfirmstretcheditsleanphilosophyclosetobreakingpointandinsodoingbecame“confused”aboutsomeoftheprinciplesthatfirstmadeitgreat:itsfocusonputtingcustomersatisfactionaboveallelse,anditsability“tostop,thinkandmakeimprovements”.JamesWomack,oneoftheauthorsof“TheMachinethatChangedtheWorld”,abookaboutToyota’sinnovationsinmanufacturing,datestheoriginofitspresentwoesto2002,whenitsetitselfthegoalofraisingitsglobalmarketsharefrom11%to15%.Thetargetwas“totallyirrelevanttoanycustomer”andwas“justdrivenbyego”,hesays.Therapidexpansion,hebelieves,“meantworkingwithalotofunfamiliarsupplierswhodidn’thaveadeepunderstandingofToyotaculture.”BythemiddleofthedecaderecallsofToyotavehicleswereincreasingatasufficientlyalarmingrateforMrToyoda’spredecessor,KatsuakiWatanabe,todemandarenewedemphasisonqualitycontrol.Butnothingwasallowedtogetinthewayofanother(albeitundeclared)goal:overtakingGeneralMotorstobecometheworld’sbiggestcarmaker.EvenasToyotasweptpastGMin2008,thequalityproblemsandrecallsweremounting.ThemajorityofthoseproblemsalmostcertainlyoriginatednotinToyota’sownfactories,butinthoseofitssuppliers.Theautomotiveindustryoperatesasacomplexweb.Thecarmakers(knownasoriginalequipmentmanufacturers,orOEMs)sitatitscentre.Nextcomethetier-onesuppliers,suchasBosch,Delphi,Denso,Continental,ValeoandTenneco,whodeliverbigintegratedsystemsdirectlytotheOEMs.Fanningoutfromthemarethetier-twosupplierswhoprovideindividualpartsorassembledcomponentseitherdirectlytotheOEMortotier-onesuppliers.(CTSCorp,themakerofthethrottle-pedalassembliesthatToyotahasidentifiedasoneofthecausesof“unintendedacceleration”insomeofitsvehicles,isatier-twosupplierwhoseautomotivebusinessaccountsforaboutathirdofitssales.)Ontheouterringofthewebarethetier-threesupplierswhooftenmakejustasinglecomponentforseveraltier-twosuppliers.Althoughthereareliterallythousandsoftier-twoandtier-threesuppliersaroundtheworld,theirnumbershavebeenculledoverthelastdecadeastheOEMsandthetier-onefirmshaveworkedtoconsolidatetheirsupplychainsbyconcentratingbusinesswithasmallernumberofstrongercompanies.Toyotarevolutionisedautomotivesupply-chainmanagementbyanointingcertainsuppliersasthesolesourceofparticularcomponents,leadingtointimatecollaborationwithlong-termpartnersandasenseofmutualbenefit.Incontrast,Westerncarmakerstendedeithertosourcein-houseorawardshortcontractstothelowestbidders.ThequalityToyotaanditssuppliersachievedmadepossiblethe“justintime”approachtodeliveringcomponentstotheassemblyplant.Inhisbook,MrWomackquotesaToyotasupplier:“Weworkwithoutasafetynet,sowecan’taffordtofalloffthehighwire.Wedon’t.”Mostbigcarfirmsnowoperateinasimilarway.Ford,forexample,willoftenworkwithatier-onesupplierforuptothreeyearsbeforeanewmodelcomesofftheproductionlinetoensurethatthedesignandmanufacturingofimportantcomponentsissound.So-calledcross-functionalteamsfrombothfirmsstrivetoeliminatedefects.Ratherthanalwaysgoingforthelowbid,carmakersnowlookatthetotalcostofacomponent,includingpotentialinterruptionstoproductionand,furtherdowntheline,customerwarrantyclaimsifqualityisnotuptoscratch.Byandlarge,therelationshipsbetweentheOEMsandthetier-onesuppliersrunsmoothly.Whenproblemsdocropup,itisusuallywiththetier-twoandtier-threefirms.Aseniorpurchasingexecutiveatonecarmakersaysthatconsolidation,theneedtotrimcapacityandtheshocktodemandthatbeganinmid-2008haveputtheweakerpartsofthesupplychainundergreatstrain:“Someofthesearequitefragilebusinesses.There’saneedforvisibility,butwedon’talwayshaveit.Ifsomethinggoeswrong,weneedtransparencyandspeedofcommunicationtomakesureitdoesn’tgettothecustomer.”AconsequenceofToyota’sbreakneckexpansionwasthatitbecameincreasinglydependentonsuppliersoutsideJapanwithwhomitdidnothavedecadesofworkingexperience.NordidToyotahaveenoughoftheseniorengineers,knownassensei,tokeepaneyeonhownewsupplierswereshapingup.YetToyotanotonlycontinuedtotrustinitssole-sourcingapproach,itwentevenfurther,gainingunprecedentedeconomiesofscalebyusingsinglesuppliersforentirerangesofitscarsacrossmultiplemarkets.Aseniorexecutiveatabigtier-onesupplierarguesthatalthoughToyota’ssingle-supplierphilosophyserveditwellinthepast,ittookittopotentiallyriskyextremes,especiallywhencombinedwithhighlycentraliseddecision-makinginJapan.“There’satrade-off,”hesays.“Ifyoudon’twantduplicationofsupplyyouhavetohaveveryclosemonitoring,youhavetolistentoyoursupplybaseandyouhavetohavetransparency.Thatmeansdelegatingtolocalmanagers.WithToyota,itworkswellattheshop-floorlevel,butthingsbreakdownhigherup.”IntheaftermathofToyota’scrisis,theindustryisnowaskingitselfwhethersole-sourcinghasgonetoofar.“Itmaybesafernottohaveallyoureggsinonebasket,buttohavemaybethreesuppliersformajorcomponentswhocanbenchmarkeachother,”saysanotherpurchasingmanager.Untilveryrecently,Toyotawasthepeerlessexemplar.Fornow,atleast,itisseenasanawfulwarning.29.Whichofthefollowingbestdefines“leanproductionsystem”?A.Theproductionsystemislesswastefulandmoreefficient.B.Theproductionsystemisnotduplicated.C.Theproductiondependssolelyononebigsupplier.D.Alloftheabove.30.AccordingtoJamesWomack,whichofthefollowingwasdiscoveredtobethecauseofToyota’scrysis?A.Itlacksclosemonitoring.B.Itisdrivenbyitsgoalsofexpansion.C.Itisself-complacent.D.Itdependsononesupplier.31.WhendidToyotavehiclerecallbegintoalarmitsleaders?A.2010B.2002C.2009D.200532.Withrespecttothecrisis,whataretheadvantagesofToyota’ssupply-chainmanagement?A.Moreefficientintime.B.Moresecuredinquality.C.Withanetoftrustandsafety.D.Moremoneysaving.33.Whatisthepossiblemeaningof“tradeoff”inthepenultimateparagraph?A.Buyandsell.B.Sellaway.C.Exchange.D.Abalancebetweentwoopposingthings.SectionBBusinessWriting20%(20minutes)YouareMichaelLeung.Youbought2010CamrythreeweeksagofromToyota,andnowyoufoundyourcarwasintherecalllist.SowriteacomplaintlettertoToyotaandtellthepersonconcernedthis:1)Describetohimtheitemyoubought.2)Tellhimwhat’swrongandwhattroublesthisrecallhasbroughttoyou.3)Saywhatyouwantdonetoremedythesituation,forexample,arefundorrepair,oratemporarycar.Write100-120words.WriteonyourAnswerSheet.ModuleIIIBusinessKnowledgeandTranslation25%(30minutes)SectionA10%Directions:TranslatethefollowingbusinessterminologiesintoChineseandbrieflydefinethetermsinEnglish.FOB(shipping)TranslationDefinition:DirectinvestmentTranslationDefinitionL/CTranslationDefinition4.DumpingTranslationDefinition5.DividendsTranslationDefinitionSectionB15%Directions:TranslatethefollowingpassageintoEnglishandwritetheEnglishversionontheAnswerSheet.中国官方统计数据显示,中国2月份房屋销售价格同比上涨10.7%,涨幅较1月份的9.5%有所扩大。但是我在上海和北京的朋友告诉我,典型单元房价格的年涨幅在50%以上,甚至可能达到100%。
高等学校商务英语专业四级样题答案ModuleISectionOneCBACASectionTwo6.thebiggestrise7.Government'sstimulus8.inflation9.grossdomesticproduct(GDP)10.inequalitySectionThree11.Morethanhalftheteenagerswholeftschoolwithoutcompletingyear12in2008didn'tfindafull-timejobandtheydidn'tgetaplaceinfurtherstudy.orMorethanhalfthepeoplewholeftschoolin2008withoutmatriculatingcouldn'tfindfull-timeworkoraplaceinfurtherstudy.12.It'samildereconomicdownturnthantherecessionsoftheearly'90sandtheearly'80s,butitshowsalarger,morecomplex,moretroublesomepicture.Andtheimpactofitonthelabormarketmightnotyetbeover.13.ABSstudyshowsthattheretailsectorfaredworseinthismilddownturnthanitdidinthequitesevererecessionoftheearly1990s.ModuleIIReadingComprehensionandWriting14.B15.C16.D17.A18.B19.C20.A21.A22.B23.C24.B25.A26.D27.D28.C29.D30.B31.D32.A33.DSectionBBusinessWritingSample:March21,2010DearSir/Madam,Mycaris2010CamreyandIboughtitjustthreeweeksago.Itisnowontherecalllist.I’mscaredtodriveitnow,especiallythatIhavetwochildrenundertheageof5.Asthiscarwasmyonlymodeoftransportation,itwascripplingformetobewithoutacar.SoI’mwritingtoaskifthedealershipwhereIboughtmycarcangivemeatemporarycar(thatisnotontherecalllist),whiletheyfixmyCamry.Ifthiscannotbedone,Ihopethatyourcompanywillreimbursethecostandinconveniencethatsucharecallbringstome.Ilookforwardtohearingfromyou.YoursfaithfullyMichaelLeungMichaelLeungModuleIIIBusinessknowledgeandTRANSLATIONSectionAFOB:FreeonBoard装运港船上交货FOBstandsfor"FreeOnBoard",andisalwaysusedinconjunctionwithaportofloading.[1]Indicating"FOBport"meansthatthesellerpaysfortransportationofthegoodstotheportofshipment,plusloadingcosts.Thebuyerpayscostofmarinefreighttransport,insurance,unloading,andtransportationfromthearrivalporttothefinaldestination.Thepassingofrisksoccurswhenthegoodspasstheship'srailattheportofshipment.DirectInvestment直接投资Investmentinwhicharesidentofonecountryobtainsalastinginterestin,andadegreeofinfluenceover,themanagementofabusiness\o"Clickheretoseethedefinitionofthisterm."enterpriseinanothercountry.信用证Astandard,commercialletterofcreditisadocumentissuedmostlybyafinancialinstitution,usedprimarilyintradefinance,whichusuallyprovidesanirrevocablepaymentundertaking.倾销Thewordisnowgenerallyusedonlyinthecontextofinternationaltradelaw,wheredumpingisdefinedastheactofamanufacturerinonecountryexportingaproducttoanothercountryatapricewhichiseitherbelowthepriceitchargesinitshomemarketorisbelowitscostsofproduction.红利/股息Dividendsarepaymentsmadebyacorporationtoitsshareholdermembers.Itistheportionofcorporateprofitspaidouttostockholders.SectionB(sampletranslation)TheChineseofficialstatisticssaythattheaverageriseinpropertypriceswas10.7percentinFebruary.Theincreaseisacceleratingfromayear-on-yearriseof9.5percentinJanuary.However,myfriendsinShanghaiandBeijingsaytherateofpriceincreasesoftypicalhousingunitsisabove50percentayearandmayreach100percent.高等学校商务英语专业考试(四级)口试试题=====================================================================高等学校商务英语专业考试(四级)TESTFORBUSINESSENGLISHMAJORS(BandFour)(TBEM-4)SPEAKINGSectionAAnsweringquestions(2minutes)Goodmorning/afternoon,mayIhaveyourmarksheetsplease?Mynameis…,andthisismycolleague…Sheisnotgoingtoaskyouanyquestions,insteadshewillbejustlisteningtous.Soyouare…?Andyouare…Firstofall,we’dliketohaveyourunderstandingofsomeknowledgeininternationalbusinessandtrade.SoI’mgoingtoaskyousomequestionsaboutit.(Interlocutorchooses2-3questionsforeachcandidate)(Toastudent)Wheredoyouprefertowork,aforeign-fundedenterpriseorastate-runenterprise?Why?WhatshouldChinesepeoplebecarefulaboutwhencommunicatingwithforeigners?Canyougiveusanexample?Howdoyoufeelaboutproducts“madeinChina”?Why?Howwouldyoupromoteanewproductfocusingonyoungpeople?(Toanadult)Doyouliketakingbusinesstrips?Why?WhatshouldChinesepeoplebecarefulaboutwhencommunicatingwithforeigners?Canyougiveusanexample?WouldyouexplainwhysomeluxuriousproductsarecheaperabroadthaninChina?Howwouldyoupromoteanewproductfocusingonmiddle-agedpeople?SectionBPresentation(4minutes)Inthissection,I’llgiveeachofyouonetopic,andI’dlikeyoutomakeapresentationofyourideasonthistopicforabout2minutes.Thisisforyou,CandidateA,andthisisforyou,CandidateB.Youhave2minutestoprepare.CardforCandidateASupposeyouareanassistantmanagerinanadvertisingcompanyandyourbossRonMillerwouldliketofindanewofficesiteandrentitforoneyear.Heassignedyoutofindasuitablelocationandmakeapresentationaccordingly.Thestatisticsyougetareasfollows.Table1CivilSquarevs.GardenSquareLocationFeaturesCostspermonthNetrentOperatingcostParkingcostCivilSquareinCBD;convenienttransportation$300$100$50GardenSquarenearapark;quie
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