在线旅游中英文对照外文翻译文献

在线旅游中英文对照外文翻译文献在线旅游中英文对照外文翻译文献(文档含英文原文和中文翻译)原文:ThebusinessmodelinnovationofonlinetravelinE-commerceenvironmentUGretzelAbstractOnlinetravelindustryasthecombinationoftourismandtheInternet,havedifferentcharacteristicswiththetraditionaltourism.Inthisprocess,theInternetisalwaysplayinganimportantroleintheworld.Withtheprogressofthesociety,theInternettechnologyperfectfusiontogetherwiththetraditionalcommerce,hasgivenrisetoaneweconomicform,namelytheelectroniccommerce.Electroniccommerceappearedwaspenetratedintosocietyatanalarmingrateofallwalksoflife,tobringallwalksoflifethesubversive,newchanges.Thespeedingupofthemodernizationprocess,makingonlinetravelservicesandonlinetravelservicesbusinessmodelalsohavedifferentcharacteristicsandfeatures.Keywords:e-commerce,onlinetravel,businessmodel1IntroductionComparedwithapreviousanytechnologicalrevolutioninthecomputernetworkiswidelyusedforthesymbolofthesocialimpactofmodernscienceandtechnologyrevolutioninbothdepthandbreadthisunprecedented,itisinthehumanintotheinformationagealsocreatedanewindustry,informationtechnologyindustry.Electroniccommerceifitshowsstrongvitalityandinfluence,itsimpactonthesocietyasawholebothinbreadthandindeptharefarmorethananytimebeforethescientificandtechnologicalachievements.Ontheonehand,itforcedfirmstotransferthelineofsighttothetraditionalbusinessconstraints,acrosstheexistingcompetitionboundariestocreateanewmarket.Ontheotherhand,italsocreateconditionsfortheadjustmentofenterprisebusinessmodel.Enterprisebusinessmodel,itsessenceisbusinessmodeldesignandimplementationofbusinessmodelofsystemicframeworkandtools.Therefore,inthiswithdifferentiation,personalizedforthedemandofthemainstreammarketenvironment,companiescancreate,practiceitsstrategyisessentiallyreferstotheenterprisebusinessmodelinnovationisvalid.Thebiggestcharacteristicistocustomersoftourismdemandelasticity,sensitivetotheenvironment.ThepenetrationofthethoroughapplicationoftheInternetande-commerceisboundtohaveasignificantimpactonthedevelopmentoftheindustry.Therefore,theenterprisecanbeinawholenewperspectiveofbusinessmodelinnovationasthestartingpointistheaccesstoresources,improveabilityandthekeytoachievestrategiccompetitiveadvantage.2LiteraturereviewTheriseofonlinetravelservicesanddevelopment,andchangedfromthewoodencurveofthedevelopmentoftourismindustryandtourismenterprisesoperatingmodeandbusinessprocess,influenceismore,Iwanttofocustenonlinetravelservicemanagement,therelationshipofrelevantinterestgroups,businessmodel,sales,andpureway,successfulexperienceandthedevelopmenttrendofthefuture.Fesenraaier(2008)analyzedthebusinesssituationandbusinessmodels.Thinktherearethreekindsofoperationmode:generaltouristinformationservicewebsite,onlinetravelbookingserviceagents,travelserviceandtravelproductssuppliersdirectly.AnalyzesthetravelwebsiteworksintheUnitedStates,theU.S.travelsitesisthebrandcooperation,preferentialprices,thenetworkmarketing,servicefeesandothermeasurestoboostprofits.Sigak(2007)discussesthesocialnetworksuchastheuseandmanagementofnewtechnologyofweb2.0,web2.0combinedwithonlinetravelisanewinnovation,willsetupanewonlinetravelbusinessmodel,theuseandmanagementofweb2.0willbetoinfluencebusinessdecisions.Reuver,etc.(2008)studiedtheimportanceofonlinetravelwebsitedomainnameonline,onlinedomaininfluenceconsumerconcernforitstourismwebsiteontheInternet,analyzetheimportanceofthesearchengine'sinfluenceononlinetravelandtourismsearchengine.Olson(2010)throughthetravelsites,travelsitesusersandtourismserviceproviderstothreeaspectsofsurvey,revealsthemostisaregionaltouristdestinationtravelwebsitesupplierorganization,providescomprehensivelocaltourisminformationandonlineservices.Analyzedtheuser'ssatisfaction,discusstheobstaclesforrealizingtheonlinetravelserviceliesintechnologyandfinance,Internetspeedisslowandhighcost,andputforwardthepossiblemethodstoimprovethequalityofserviceofonlinetravel.Terwiech(2005)studiedtheNYOPconsumerbehavior,analysistosimulatetheNYOPintermediatedistributorsandbargainingbetweenagroupofconsumersbuyingandsellingmodel.NYOPmiddlementoacceptpotentialbuyerschoosetoacceptorrejectafterquotation.BargainbuyingandsellingmodelthroughpricediscriminationtoshowushowtousethisNYOPbusinessmodelsetlimitsthepricetheretailerandgetabetterprofit.Fay(2004)studiedtheNYOPbusinessmodelofrepeatedissuequotation.Enterprise’ssinglebidofPricelineitmaycauserepeatedbiddingprocurement,paperstudiesthelimitconsumerthebehaviorisnotconducivetothenumberofbidNYOPcompany'sprofits.Resultsshowthatthenumberofrepeatfortheimpactontheprofitisnotunified,toohighandtoolowwillrepeattoNYOPbiddingbehaviorandtheimpactonprofits.3Onlinetravelenterprisebusinessmodelanalyses3.1Thesummaryofonlinetravelrelated3.1.1ThemeaningofonlinetravelOnlinetourismisreferstotheuseoftheInternettechnologyroutequeryreservationandtravelproducts,onlineservicesandotherrelatedtourismproducts,includesharingtourismprocessthroughthenetworkortouristexperience,andtheinteractionsbetweenpassengers.Specificinclude:tourismandthecorrespondingprepared;ongoinginteractionandtourismafterthesharingandreview.Ingeneral,theonlinetravelisthetravelserviceindustryandthecombinationofelectroniccommerce,withthe"online"toserve"tourism",andgotanewformsofoperationintheserviceindustry,inanarrowsense,tourismelectroniccommerce,broadlyspeakingistheonlinetravelindustrychain.3.1.2ThecharacteristicsofonlinetravelDependingonthetechnologyofonlinetravelreferstothenetworkthroughonlineaccessandbookingtravelproducts,andcantravelthroughthenetworktoshareortravelexperience.Onlinetravelandprimarilyduetothetraditionaltourismmodeandrefertothedifferenceofinformation,notinadditiontonootherdifference.Onlinetravelserviceisakindofmeans,throughtheInternetormobileInternettofacilitateeverybody.Nomattertraditionalwebsiteisnowonlinetravelagency,iswiththenatureoftheagents,providepassengerswithscenicareaasthecenteroftherelatedtourismproductsexperience,theultimategoalofallofthemistogetbenefits,tomaximizeprofit.Onlinetravelcostislow;thetravelagencyforthelaunchofadvertisingisincreased,butthereturnoninvestmentissmall.ItcantakeadvantageoftheInternet,reducingthecostsoftouristinformationfiltering.Throughtheverticalsearchengine,userscanlearndifferentpricedifferences,price-sensitiveonlineuserswillbeabletobuyrelativelycheaptravelproducts,asaresult,passengerscantravelthroughonlinechannelstogetproductprice,priceadvantage.Onlinetraveltomaximizetheintegrationoftheworldinthefanoftouristinformation,diversifiedservicestorealized.Mobilenetworkapplicationisbreakthroughspaceconstraints,promotedthegrowthofonlinetravel.Thetravelspeedofnetworkmarketing,transmissionrangeiswide,advertisingeffectisobvious.Tourismproductdifferentiation,servicecontent,theadvantageofdiversityandtourismusersdonotneedtoon-the-spotinvestigation,canthroughonlineaccesstoothertouriststravelinformationsharing.Networkinteractiveadvantageuserconfidenceisinthetourismproduct,thetourismbecomeagroupofpotentialcustomers.3.2TheonlinetravelbusinessmodelanditsoperationOnlinetravelmarketsize,andhashugepotential,onlinetravelcompaniesincompetition,manydifferentkindsofbusinessmodels,andtodiversifyitsbusinessmodelinclude:Theagentserviceisbusinessmodel.Seethisbusinessmodelismore.Theonlinetravelcompaniesactastheroleofintermediatedistributors,providetradingservicesforusersandproductsuppliers,anddrawacertainproportioninthetradingcommission.Thebusinessmodelofthelowertradingrevenues,buttheincomeisstable.Singlereservationmode,subdividingtheindividualcontentoftourismexperience,havespecialonlyresponsibleforhotelreservationwebsite,onlyresponsibleforcarrentalBookingwebsiteandonlymakeareservationforflightBookingwebsite,etc.,suchashotelreservationservicesonlyAgoraandBooking,etc.,onlyprovideAviscarrentalservice.Socialmediaeverythingisbusinessmodel.ThemodelthroughtheInternetforreviewsoftourandtravelguides,tourisminformationsharing,novelsharegatheredalargenumberofthetargetgroupofsocialinteraction,producetraffic,atthesametimeusethedisplayofthecontentsandadvertisementsinmasseffect,itsmainsourceofprofitsiscontentdisplayandads.ThisnewonlineistravelenterpriseprofitmodelwithTonbehalfoftheenterprise.Users'bidmodeisnamelytheNYOPbusinessmodel.ThebusinessmodelpioneeredintheUnitedStates,themainbusinesshotelreservation,ticketbooking,tankers,carrentalanddestinationscenicareacooperationbusiness,withtheproductquantityandrelativelyfixedpricetogetthecorrespondinggoods,onlinetravelserviceprovidersasintermediatedistributorshavepricingpower,providefuzzyinformationtoconsumers,theasymmetricinformationofearncommoditypricebiddingbehavior.Incomeishigher;themodelofsingledealmainprofitsourceistheproductofthedifference.E-commercedevelopmentmodelisonlinetourismCommodityExchangeacceleration,goodsonlinemall.Duetothetraditionaltourismholdstheproportionoftheresources,theadvantageofelectricbusinessmodelmakesthetraditionaltravelagenciestoconsideronlineservices,usingtheofflineproductsonlinesalesnetwork,bothonlineandofflinesaleschannels.Tourismmarketinthefuture,therewillbenodifferencebetweentraditionaltourismandonlinetravelsites,onlinetravelcompaniestoofflinechannels,andtraditionaltourismenterprisesstarttoonlineservicechannel,tourismenterprisesdoublechannelsoftheonlineandofflinetwo-wayintegrationofthebusinessmodelinevitabletrend.Relatedbusinessmodelarelativelystableearnings,duetothepoweroftheweb,pricedifferenceisnotobvious,profitspaceissmall.4ConclusionsOnlinetravelindustryisthedevelopmenttrendofintelligenttourismandsocialservices,sothedevelopmentofonlinetravelservicebusinessmodeltotheintelligentandhighqualityofservicedevelopment.Informationtocontinuetostrengthen,theadvantagesofusingnewtechnologytoadapttotheneedsofsocialdevelopment,meetpeople'sneeds,intelligentismeans.Tourismisaserviceindustryexperience,theultimatepurposeistoimprovetheserviceandcustomersatisfaction,informationintoaconsumerexperience,nomatterhowtourismlandscapechanges,toservethecommunityforthepurpose.Future,informationtechnologywillfurtherdevelopment,thedevelopmentoftheonlinetravelindustrychainarebuiltonthebasisofthemobilenetworktodevelop,theonlinetravelservicefromtheuserneedstohavethenecessaryqualityofservice,moreoveralsorequiresattentiontotwo-wayintegrationofonlineandofflinebusiness.译文:电子商务环境下的在线旅游模式创新UGretzel摘要在线旅游业作为旅游业与互联网的结合,有着与传统旅游业不同的特点。在此过程中,互联网始终扮演着举足轻重的角色。随着社会的进步,互联网技术与传统商务完美融合在一起，催生了一种全新的经济形态,即电子商务。电子商务一出现就以惊人的速度渗透到社会的各行各业,给各行各业带了颠覆性的、全新的变化。现代化进程的加快,使得在线旅游服务和在线旅游服务商业模式也有着不同的特点和特征。关键词：电子商务，在线旅游，商业模式1引言与以往的任何一次科技革命相比,以计算机网络广泛应用为标志的现代科技革命对社会的影响无论是在深度上还是广度上都是史无前例的,它在把人类带入了信息时代的同时也缔造了一个全新的产业——信息技术产业。电子商务一经出现就显示了极强的生命力和影响力,它对整个社会的影响无论是在广度还是在深度上都远远超过了之前的任何一次科技成就。一方面,它迫使企业将视线转移到传统的商战限制性因素之外,跨越现有的竞争界限去开创全新的市场。另一方面,它也为企业商业模式的调整创造了条件。企业的商业模式,其本质是设计商业模式并实施商业模式的系统性框架和工具。因此,在这个以差异化、个性化为主流的需求市场环境下,企业能否开创、实践其战略实质上是指企业的商业模式创新是否有效。旅游业的最大的特点就是客户需求弹性大、对外界环境敏感。互联网的深入应用以及电子商务的渗透必定会对整个行业的发展产生巨大的影响。因此,企业能否以全新的视角把商业模式创新作为出发点是企业能否获得资源、提升能力并进一步取得战略竞争优势的关键所在。2文献综述在线旅行服务的兴起与发展,从根木上改变了旅游业的发展曲线与旅游企业的操作方式及业务流程,影响较多,主要集中十在线旅行服务的经营情况、相关利益群体的关系、商业模式、销售柒道、成功经验及未来的发展趋势。Fesenraaier(2008)分析了经营情况和商业模式。认为运营模式有三类:一般旅游信息服务网站、在线旅游预订服务代理商、旅游服务和旅游商品的直接供应商。分析了美国旅游网站的运作方式,美国旅游网站多是以品牌合作、降价优惠、网络营销广告、服务佣金等措施提升利润。Sigak等(2007)探讨了社会化网络新技术web2.0的使用和管理,web2.0与在线旅游结合是一种新的创新,将开辟全新的在线旅游商业模式,web2.0的使用和管理会对企业决策产生影响。Reuver等(2008)研究了在线旅游网站在线域名的重要性,在线域名影响消费者对其旅游网站在互联网上的关注程度,分析搜索引擎的重要性及旅游搜索引擎对在线旅游的影响。Olson（2010）通过对旅游网站,旅游网站用户和旅游网站服务供应商三个方面的调查,揭示了多数旅游网站供应商是区域性的旅游目的地组织,提供全面的当地旅游信息和在线服务。分析了用户的满意程度,讨论实现网上旅游服务的障碍主要在于技术和财务,上网速度慢且费用高,并提出可能的方法来提升在线旅游的服务质量。Terwiech（2005)研究了NYOP的消费者行为,分析模拟了NYOP中间销售商和一组消费者之间讨价还价的买卖模型。NYOP中间商接受潜在买家的报价后选择接受或拒绝。讨价还价的买卖模型通过价格歧视向我们展示如何利用这种NYOP商业模式设定限制价格并获得较优的零售商利润。Fay(2004)研究了NYOP商业模式的重复报价问题。Priceline企业的单次出价的限制可能会导致部分重复的招标采购,论文研究了限制消费者出价次数的行为是否不利于NYOP公司的利润获取。结果表明重复竞价的次数对利润的影响并不统一,过高和过低的竞价都会致NYOP的重复竞价行为,并对利润产生影响。3在线旅游企业商业模式分析3.1在线旅游相关概述3.1.1在线旅游的含义在线旅游是指利用互联网技术进行旅游路线查询和旅游产品预定,及其他相关旅游产品的在线服务,还包括通过网络分享旅游过程或旅游经验、旅客间的互动等。具体包括：旅游及相应的行前准备；旅游进行中的互动以及旅游结束后的分享和点评。综合来讲，在线旅游就是把旅游服务业与电子商务相结合,用“在线”来为“旅游”服务,从而得到了一个新的服务业态,狭义上讲就是旅游电子商务,广义上来讲就是在线旅游产业链。3.1.2在线旅游的特点在线旅游是指以网络技术为依托,通过在线网络查阅和预订旅游产品,并可以通过网络分享旅游或旅行经验。在线旅游和传统的旅游主要是预订方式和查阅信息的区别,没除此之外没有其他任何的区别。在线旅游是一种服务手段,通过网络或移动互联网来方便大家。不论传统的旅行社还是现在的在线旅游网站,都是具有代理中介的