说明文件2014smart大事记

M.M.ailHamr-奔驰销售服务有限公tedes-BenzSalesServiceCo.,，我们达成 ranking/smart全球排smartRetail/零，我们达成 ranking/smart全球排smartRetail/零hieved inabecameetinthe2014Jan-们在达成预期销零售同比增长0-------2013,们在达成预期销零售同比增长0-------2013,wehwithetail2013Jan-NovRT:15,7572014Jan-NovRT:16,47120131-11月零售:15,75720141-11月零售:16,471零售网络7白城No.ofNo.ofcovered零售网络7白城No.ofNo.ofcoveredesart微信-聚art微信-聚焦客户关注点及品牌互动rtWeChat-focusingoncustomerrelevancyandbrand被《上海壹周》汽车版评为汽车品牌中“前20位最具影响力的微信平台“thetop20influentialWeChatplatforms”ofautobrands(by7个月内新增17,297个关注/17,297followersincreasedwithin7115篇推送文章，平均2天一个推送/115articles,1articleper2风格简洁明快风格简洁明快缝连rtofficialwebsiteisinfeatures,seamlessocialplatformtand场 times以当下最热场 times以当下最热门的话题，贯穿全年rttimesinChina,4thematiceventscoverthemostpopular运动季北成广音乐上4smartLifestyle种smart生活方1Nationalsmart场全国smart3Regionalsmart场区域smart国上市五国上市五周年，我的音乐盛会回馈sMusic–LivetsmartCRMevent城市路演，是支持城市路演，是支持经销商收集潜客和促进销售非常有效的方anmoveroadshow,aprovenbestpracticecalmarket,collectleadsandpushsales.热点展t城市路演已覆盖25个城市banmoveroadshowisexecutedin25Carnival&Test-嘉年华及试xtendedbyyear创意物料箱旨创意物料箱旨在支持全国经销商开拓当地市eativeEventToolboxtosupportlocalsmartdealersnational，收到并支持经销商在当地热点商圈展示共计54tillnow,54applicationshavebeensupportedwithcardisplayincity于smart品牌依旧是重要的产品therveryimportantyearfor2015NewYearEdition2015新于smart品牌依旧是重要的产品therveryimportantyearfor2015NewYearEdition2015新年特别版nBoConceptBoConcept特别Citybeam城市光波特别r/3Apr/4May/5Jun/6Jul/7Aug/8Sep/9Oct/10Nov/11Dec/125thYearAnniversary五周年纪念Nightpurple紫夜特别颜Auto车广杭成长西深北分的产品计划以支持新老款换havebeenwellplannedto分的产品计划以支持新老款换havebeenwellplannedtosupportrun-outandnewgenerationlaunchinr/3Apr/4May/5Jun/6Jul/7Aug/8Sep/9Oct/10Nov/11Dec/12成杭广北深西长1款增配产品+1款特别Final1款特别异的产品定位以丰富我们的异的产品定位以丰富我们的品牌推广并成功推动销productspositioningtosupportourbrandandourForvolume销售基品牌形Asamarket制造营销话Special特别版产Standard标配车Highend高配车Higherthan高于标配车115k-225k-们继续加大经销商可变返利和销售激励们继续加大经销商可变返利和销售激励政策以支持零tedhigheron2014dealermarginandsalesincentivetosubsidizeSales销售激励项+Variable可变返利额外付Fix固定返Note/注解AllpayoutiscalculatedonMarginBase(MSRP-VAT-CT)/所有奖励支付计算均基于利润基础(厂商建议零售价–增值税–消费税*2014salesperformancevariablemarginandsalesincentivebonusbasedonestimation,finalresultsubjecttoannualactual*2014年销售业绩可变返利和销售激励项目奖励为预估，最终结果以全年实际情况为**Variablemarginincludeselementssuchassalesperformancebonus,SalesEfficiencyBonus,SSI,Mystery**可变返利包括奖励项目为销售业绩，客户满意度，秘采，经销商标准，预留市场营销费2013实际奖励支付2013Actual2014预估奖励支付*2014Expected全新的smart利润体系，专注于零售和销售效smartMarginSystemfocuson全新的smart利润体系，专注于零售和销售效smartMarginSystemfocusonretailandsales销售效率奖xBestCustomer客户体验SSI/销售客户满意度奖励Mystery销售神秘采购奖励SalesPerformance销售业绩奖Retail/零售RP-VAT-anceBonus销售效率奖Experience/客户体nceBonus/销售业绩alerstofocusontheirFixed地市固定折零年，我们以高销售激励尤其年，我们以高销售激励尤其是一系列强劲的客户政策支持零edhighersalesincentivein2014wholeyear,especiallystrongcustomerincentivetosupport惊喜无限一拍即>>InQ2,5giftsforcelebrating倾城良机必须积>>InQ3,5upgradegiftstomore第三季度，5重大礼升级以吸引更多顾>>年终奖，马上领>>InQ4,smartredyoucaneasy第四季度年终奖，红包任你选efinancinganniversaryinubsidyforall第二季度，5重大礼以庆祝smart中国5周全系车型补贴购置retailmarketingaward,focusingonupporttoPromotion宣传渠OOH/户外大>Online/线Radio/广RoadshowCampaign/路演活Competition/比赛周3ndNewExecution执行新流>Inadditiontocentralizedmedianewlyintroduceddealerfocusedmediabuy在原有中央媒体采购形式的基础上新增了经销商自主媒体采购的形资额高千3百经销商经销商奖励之旅，在每个热爱smart的城市留下脚印，将美好的记忆留在心底rtTopPerformanceAwardingTripwithgoodulaioulaionsttewingelr!CristmsapanTripisjustaroundthe1234512345thttththanjinghanghaiStarinantarienStarnzhouStarijing1234512345uiuStaruxiZebei世h星gshiZhixinganzuzHuaxing研讨–研讨–让我们与经销商零距离沟通regionalworkshops–shortenthedistancebetween经销商等级DLRler经销商等级DLRlercoverage高效ng,with潜contentaddedMaturedDLR(>One成熟经销商（＞1年smartDLRsmart经销商增NewDLR(<One 新经销商（＜1年Enlargethecover扩大经销商覆盖smartAutoshowlting/车展辅smartAdhoceventConsulting/活动类smartsmart C-Sales项目新增全 C-Sales项目新增全新培训模rogramwithnewmoduleisintroducedines/全新培训模32certifiedSCinthedealershipasofDec.截止至12月11日已有32个认证销(Knowledgetest&Interview理论考试&面试Auto模块4：汽车金3 Active模块5：潜客跟3 模块6：实地演3 Sales模块2：销售流4 Product&模块2：产品与竞1 rt销售满意度奖将根据实际rt销售满意度奖将根据实际成绩支付；销售神秘采购奖励将全额支付给经销rtSSIwillbepaidbyactualresultandMysteryshoppingwillbepaid100%toall0.3%smartMysteryShoppingcomponentofvariablemarginwillbeautomaticallypaidtosmart0.3%神秘采购可变利润将全部支付smart经销martSSIwillpaybasedonactualmart销售满意度将根据实际成绩支lculationmethodology:toensurestabilityesult,extremecustomersamplewillsmart神秘采购奖romthe计算原则：为确保稳定的经销商成绩，极端将不计算在最终成绩t发出最强yearwithaverystrongt发出最强yearwithaverystrongsmart-voiceinthenight紫夜特别*Auto成都车*smarttimes北京smartsmartedx城市光波特别*smarttimes成都smart*smartx*smartxurbanjoy*smartxsmart玩趣上城市酷创意时尚上smartJuly/7August/8September/9October/10November/11December/12smart与媒体伙伴共同诠smart与媒体伙伴共同诠释了一系列全新生活方redanarraylifestyleinitiativeswithmediapartnersinShanghaisince124,615USDPR-Ad公关价>>smartxurbanjoymediatestdriverilla@HKplaza,上海香港广>>smartx53reports526,893USDPR-value与当代中与当代中国高尚生活品牌-爱马仕旗下的品牌“上下”合nitiativesalsoextendtocooperationwithluxurylifestylebrandShangxiaandartistic>>smartxShang耀各大耀各大车hininginallthe月，第一个smart修养套月，第一个smart修养套餐上市；2015年，更加多元的修养套餐敬请期smartServiceContractslaunchedinApr.2014andmoreiscominginQ1Q2hedforCompact(maintenance)launchedfor联护修养套餐乐享版CompactPlus