英语专升本综合教程Unit 5教（学）案

./UnitFiveFollowingFashionTeachingObjectiveTeachSssomeusefulwordsaboutfashionandguidethemintalkingaboutfashion.Throughteacher-studentinteractiveclass-activities,developSs’abilitytoexpresscorrectlythestyleHelpSswellunderstandthetwotextsandlearntousetheimportantwords,phrasesandTeachSshowtowriteEnglishAds,andaskthemtopayattentiontothedifferencesbetweenHelpSsreviewEnglishwordformation<suffixes:-ence/-ance/-ancy/ency>andEnglishSectionAListeningandSpeakingListeningComprehensionPart1Whodesignedthesefashionablegoods?Part2WhoisCocoChanel?Part3ThestoryofCocoChanel.Part4Afashionshow.Part5Themeaningof"couturier"inthefashionworld.SpeakingPracticeSample1M:Howbeautifularethesuitsyou’rewearing!W:Yeah.TheyweredesignedbyCocoChanel,andI’mveryhappytohavethischancetoshowthemtomyaudience.SectionBTextLearningTextCocoChanelBackgroundInformationCocoChanelwasbornonAugust19,1883inSaumur,France.Herfatherwasastallholderorphanageforthenext6years.Whileintheorphanagethenunstaughthertobeaseamstress.Whenshespenttimewithrelativestheytaughthertosewmorebeautifulthings.Thisstartedherlovefordesigncareer.Whenshelefttheorphanageshewantedtobeasinger.Shepickeduphernickname"Coco"fromtheclubsshesungin."Coco"isshortfor"Shefailedtogetworkasasinger.ShemetEtienneBalsanandbecamehismistress.Hegaveherdiamonds,dressesandpearlstoshowhisaffection.SheworkedatatailoringshopduringthedaywhileshewaswithBalsan.Shesoonlefthimandtookoverhisapartment.ShehadanaffairwithoneofBalsan’sfriends,CaptinArutherEdward"boy"Capel.HefinancedChanel’sfirstshops.boutiquenamedChanelModes.In1913sheopenedanotherboutiqueinDeauvillewheresheDuring1925shemetVeraBateLombardi.ShebecameChanel'liaisontoanumberofroyalEuropeanfamilies.In1939Chanelclosedallhershopsbecauseitwastoher,notatimeforfashion,becauseofthewar.ShebecameinvolvedwiththeNazipartyandinreturnwasarrested,butallchargesweredropped.Returningin1954,shecamebacktothefashionworld.Mostofhernewcollectionwasnotpopular.SheintroducedPeaJacketsandbellbottomLanguagePointfashionn.thestateofbeingpopular流行式样；时装；时尚；方式e.g.Jeansarestillinfashion.牛仔裤仍然流行。Somestylesnevergooutoffashion.有些式样永远不会过时。significanta.largeorimportantenoughtohaveaneffectortobenoticed重要的；暗示的；有含义的grown.1>toincreaseinsize,number,strengthorquality扩大；增加；增强2>link-verb.tobegintohaveaparticularqualityorfeelingoveraperiodoftime逐渐变得；逐渐成为createv.1tomakesth.happenorexist创造；创作2toproduceaparticularfeelingorimpression造成,引起stylen.1>theparticularwayinwhichsth.isdone方式,作风2aparticulardesignofsth,especiallyclothes样式；款式2>n.thestateoffeelingrelaxedorcomfortablewithoutworries,problemsorpain舒适practicalityn.thequalityofbeingsuitable,orlikelytobesuccessful可行性；适用性4.Amongherdesigninnovations,alltrademarksweretheuseofjersey,andimitationjewelry,e.g.recentinnovationsinsteel-makingtechnology新近的炼钢技术革新fakea.1notgenuine假的e.g.fakedesignerclothing山寨版名牌afakeAmericanaccent伪装的美国口音2madetolooklikesth.else:冒充的；伪造e.g.aJeanPaulGaultierjacketinfakefur人造毛皮短上衣Don’tgooutinthesun—getafaketanfromabottle.别顶着太阳出去了,擦点棕褐色油装作被太阳晒黑就行啦。1consistinsth.<formal>:tohavesth.asthemainoronlypartorfeature存在于2consistofsth.:tobeformedfromthethingsorpeoplementioned由……组成favorn.1athingthatyoudotohelpsb.帮助；好事；恩惠2approvalorsupportforsb./sth.赞同；支持e.g.Theprogrammehaslostfavorwithviewersrecently.近来这个节目已不受观众欢迎。ItseemsTimisbackinfavorwiththeboss.看来蒂姆又赢得了老板的好感。6."Vogue"predicteditwouldnotonlybethedressofthedecade,butforthefirsttime,usedtheword"ford"indescribingit.predictv.tosaythatsth.willhappeninthefuture预言；预告；预报Itwaspredictedthatinflationwouldcontinuetofall.据预报,通货膨胀率将继续下降。describev.1tosaywhatsb./sth.islike描述；形容2tomakeamovementwhichhasaparticularshape做……运动darev.1>tobebraveenoughtodosth.敢于；胆敢e.g.Shesaiditasloudlyasshedared.她壮着胆子大声说了出来。Hedidn’tdare<to>saywhathethought.他不敢说出他所想的。2>topersuadesb.todosth.dangerous,difficultorembarrassing激某人做某事e.g.Goon!Takeit!Idareyou.来呀！接受吧！我谅你也不敢！Someoftheolderboyshaddaredhimtodoit.几个大男孩激他,问他敢不敢干这事。copyv.1>tomakesth.thatisexactlylikesth.else复制；复印；伪造；临摹2towritesth.exactlyasitiswrittensomewhereelse抄写；誊写8.ButperhapshermostenduringlegacyistheChanelsuit—asimple,coppedjacketusuallyboundwithbraids,soutache,orribbons,endurev.toexperienceanddealwithsth.thatispainfulorunpleasant忍耐；忍受我感到生活再也无法忍受。e.g.Shewasboundtoachair.她被捆在一把椅子上。2tosewtheedgeofsth.todecorateitortomakeitstronger给……镶边；缝边fresha.1recentlyproducedorpicked新鲜的；新产的；刚产的e.g.Isthismilkfresh?这牛奶新鲜吗？freshtracksinthesnow雪地上的新脚印3newordifferentinawaythataddstoorreplacessth.新的；不同的10.Itishardtobelievethataseventy-oneyearoldwomancouldreconquerthetoughfashiontougha.1havingorcausingproblemsordifficulties艰苦的；艰难的；棘手的2demandingthatparticularrulesbeobeyed严厉的；强硬的；无情的e.g.Don’tbetootoughonhim—hewasonlytryingtohelp.不要对他要求过严—他只是想帮忙。capturev.1tocatchapersonorananimal俘虏；俘获2totakecontrolofaplace,building,etc.usingforce攻取；攻占3tosucceedingettingcontrolofsth.夺得；赢得spiritn.1aperson’sfeelingsorastateofmind情绪；心境2thepartofapersonthatincludestheirmind,feelingsandcharacterratherthantheirbody精神；心灵e.g.thepowerofthehumanspirittoovercomedifficulties.人类克服困难的精神力量。ReadandWriteEnglishAdvertising一则广告通常由视觉形象要素和听觉形象要素构成。视觉形象要素包括标题、正文、口号、附文、插图、商标、品牌等。标题：广告标题是表现广告主题的短文或句子,是一则广告的核心,位于广告文案的醒目位置,通常选用较其他部分大的字体。正文：广告正文基本上是广告标题的解释以及对所宣传的事物容的详述。广告的主题也是由广告的正文来充分表现的。正文由引言、主体、结尾构成。口号：广告口号要求简短,便于记忆,易于上口。其目的是阐明利益,激发兴趣。口号要求号召力强,能触发行动。附文：广告附文是广告文案中的附属文字部分,是对广告容必要的交代或进一步的补充说明。主要由商标、商品名、公司标识、公司地址、、价格、银行账号、箱型花边文字信息以及权威机构证明标识等。插图：插图是广告图画形象要素的主体部分,以增强广告文字的说服力。在印刷广告中,插图以绘画和摄影两种形式出现。Example1：HarborInnService:Roomservice<24hours>,dry-cleaningandlaundry,newspaperdelivery,twice-dailyExample2：◆Beresponsible◆Havesomeexperience,butnotnecessary

◆Beabletoprovidegoodcustomerservice

◆BeabletohandlemoneyefficientlySectionCSkillsD