《跨境电子商务英语》课程单元教案

《跨境电子商务英语》教学单元教案设计

授课周次授课时间计划学时数

教学单元Unit1OverviewofCross-BorderE-Commerce

授课方式J理论课口实验（实训）课口上机课口其他

UnitObjectives:

•Leamtheconceptofcross-bordere-commerce.

教学目标•Learntotellthedifferencesbetweentraditionalforeigntradeandcross-border

e-commerce.

•Learnaboutthecurrentsituationofcross-bordere-commerceinChina.

Keypoints:

•theconceptofcross-bordere-commerceanditsrelatedwordsandexpressions

•thedifferencesbetweentraditionalforeigntradeandcross-bordere-commerce

教学重点•thespeakingandreadingexercises

及难点Difficultpoints:

•thedifferencesbetweentraditionalforeigntradeandcross-bordere-commerce,

andhowtotelltheminEnglish

•thelisteningsentencesandtheirpractices

Teachingmethods:

•TBLTmethod(TBLT:Task-basedLanguageTeaching)

教学方法•cooperativelearningmethod

与手段Teachingmeans:

•multimediaisgivenprioritytoandsupplementedbyasmallamountofblackboard

teaching

•Warming-up

1)GettoknowsomeabbreviationsrelatedwiththeconceptofCBEC.

2)WritedowntheChinesenamesofsomeplatforms,andgiveashortintroduction

toeachofthem.

3)LearnsomewordsandexpressionsrelatedwiththecurrentsituationofCBEC

inChina.

•Listening

教学过程

Listentothesentencesofeachpart.

•Speaking

Practiceandfinishtheexercisesinthespeakingsectionofeachpart.

•Reading

Keypoints:1)LeamthewayCBECgoes.

2)Learnthemethodsofsellingproductsabroad.

3)GettoknowthesituationofCBECinChina.

•Homework

课外安排1)Gothroughthesupplementarymaterialsandfinishtheexercises.

2)SearchforsomemainCBECplatformsasthepreparationfornextunit.

教学反思

可围绕以下几个方面进行小结和反思：

1、教学目标：是否达到预期的教学效果，学生对知识和技能的掌握是否达到了预期目标。

2、教学内容：深度和范围对学生是否恰当；与教学目标的贴合度，两者是否相互适应；重

点、难点是否把握得当；如何对教材进行加工和取舍更加得当。

3、教学过程：采取的教学方法和手段是否得当，摸索出了哪些教学规律，有无改革与创新

的余地；对教学计划是否严格执行，若有改变，则改变计划的原因是什么，更改后的计划是否

更合理有效；课堂教学中临时应变得当的措施，师生思维碰撞产生的好方法、好思路；知识点

上有什么发现，组织教学方面有何新招，解决问题的误区有无突破，启迪是否得当，实训是否

到位，某些教学思想方法的渗透与应用的过程等等，将教学过程中的亮点和灵感记录下来，在

此基础上不断地改进、完善、推陈出新，供以后教学时参考使用。

4、教学策略：对教学中存在问题有清醒的认识；对教学活动与倡导的理论、行为结果与期

望进行比较，明确问题根源；重审教学思想，寻求新策略；检验新思想、新策略、新方案是否

更有效，形成新感知，发现新问题，开始新循环。

5、再教设计：综合以上几个方面，作出小结，对本堂课的得失进行必要的归类与取舍，考

虑一下再讲这部分内容时应该如何做，扬长避短、精益求精，写出“再教设计”，逐步提高教学

水平。

授课周次授课时间计划学时数

教学单元Unit2MainCross-BorderE-CommercePlatforms

授课方式J理论课口实验（实训）课口上机课口其他

UnitObjectives

•Learnhowtointroduceacross-bordere-commerceplatform.

教学目标•Learnhowtoexpresstheprosandconsofcross-bordere-commerceplatforms.

•Learnhowtochooseasuitablecross-bordere-commerceplatformbasedon

personalneeds.

Keypoints:

•Introductionsofmajorcross-bordere-commerceplatforms

教学重点•Theprosandconsofcross-bordere-commerceplatforms

及难点Difficultpoints:

•Thedifferenceandsimilaritiesbetweendifferentplatforms

•Theselectionofasuitableplatformbasedonconcretesituations

Teachingmethods:

•TBLTmethod(TBLT:Task-basedLanguageTeaching)

教学方法•Cooperativelearningmethod

与手段Teachingmeans:

•Multimediaisgivenprioritytoandsupplementedbyasmallamountof

blackboardteaching

•Warming-up

Learntheexpressionsrelatedtocross-bordere-commerceplatforms.

・Listening

Listentothesentencesaboutcross-bordere-commerceplatforms.

•Speaking

教学过程

Gettoknowaboutthemainfeaturesofcross-bordere-commerceplatforms.

•Reading

Keypoints:1)AmazonandeBay

2)AlibabaandAliExpress

3)ShopeeandLazada

•Homework

3)ReadSupplementaryMaterials:ShopeeFoundtoBetheMostPopular

课外安排

E-CommerceSiteforIndonesianMothersandfinishtheexercises.

4)SearchforhowtooperateaCBECstoreasthepreparationfornextunit.

授课周次授课时间计划学时数

教学单元Unit3OpeningaCross-BorderE-CommerceStore

授课方式J理论课口实验（实训）课口上机课口其他

UnitObjectives

•LearnhowtochooseaCBECplatform.

教学目标

•Learnhowtostartanonlineshop.

•Learnsomeinformationaboutfrequentlyaskedquestionsduringshopregistration.

Keypoints:

•waystochooseaCBECplatform.

•procedurestostartanonlineshop.

教学重点

Difficultpoints:

及难点

•registrationprocedures

•frequentlyaskedquestions

•advantagesanddisadvantagesofdifferentpopularplatforms

Teachingmethods:

・task-driventeachingmethodandcooperativelearningmethod

教学方法

Teachingmeans:

与手段

•multimediaisgivenprioritytoandsupplementedbyasmallamountofblackboard

teaching

•Warming-up

Learntheexpressions,andwritedowntheirChinesemeanings.

•Listening

Listentothesentencesofsettingsofanonlineshop.

•Speaking

教学过程

GettoknowabouttheadvantagesanddisadvantagesofShopee.

•Reading

Keypoints:1)RulesonShopeeplatform

2)Waystobecomeanonlineseller

3)TheadvantagesanddisadvantagesofShopee

•Homework

5)Finishtheexercisesonreading1,reading2andreading3,checkitnextclass.

课外安排6)ReadSupplementaryMaterials:

HowtoDecideAmongEtsy,Amazon,andShopifyforSellingOnline

7)Thinkaboutanameforyouronlineshop

授课周次授课时间计划学时数

教学单元Unit4StoreandProductDescription

授课方式J理论课口实验（实训）课口上机课口其他

UnitObjectives

•Learnhowtodescribeastoreonacross-bordere-commerceplatform.

教学目标•Learnhowtoaddtitleandkeywordsforaproduct.

•Learnhowtochooseasuitablecross-bordere-commerceplatformbasedon

personalneeds.

Keypoints:

•StoreDescription

•TitleandKeyWordsofaProduct

教学重点

•ProductDescription&Features

及难点

Difficultpoints:

•StoreDescription

・ProductDescription

Teachingmethods:

■task-driventeachingmethodandcooperativelearningmethod

教学方法

Teachingmeans:

与手段

•multimediaisgivenprioritytoandsupplementedbyasmallamountofblackboard

teaching

•Part1:StoreDescription

Warming-up

Learnthefollowingwordsandexpressionsaboutstoredescription.

Listening

Listentothesentencesaboutstoredescription.

Speaking

Gettoknowabouthowtocommunicatewithcustomer.

Reading

Keypoints:1)Newwordsandexpressions

2)Keysentences

教学过程

3)Exercisesexplanation

・Part2:TitleandKeyWordsofaProduct

Warming-up

Writeatitlefortheitemaccordingtotheimagesandinformationgivenbelow.

Listening

Listentothesentencesaboutproducttitles.

Speaking

Gettoknowabouthowtowritetheproducttitle.

Reading

Keypoints:1)Newwordsandexpressions

2)Keysentences

3)Exercisesexplanation

•Part3:ProductDescriptionandFeatures

Warming-up

Learnthefollowingwordsandexpressionsaboutproductdescriptions.

Listening

Listentothesentencesaboutproductdescriptions.

Speaking

Gettoknowabouttheproductsinae-store.

Reading

Keypoints:1)Newwordsandexpressions

2)Keysentences

3)Exercisesexplanation

•Homework

8)Finishtheexercisesonreading1,reading2andreading3,checkitnextclass.

9)ReadSupplementaryMaterials:

课外安排

WritingaProductDescriptiontoGrowSales

10)Prepareforthedictation

11)Somestudentsgetreadyforthepresentation

授课周次授课时间计划学时数

教学单元Unit5Cross-BorderE-CommerceProductManagement

授课方式J理论课口实验（实训）课口上机课口其他

UnitObjectives

•Learntodotheproductselectioninyoure-commercestore.

教学目标

•Learnabouttheproductpricingstrategies.

•Learnabouttheforbiddenandrestrictedproducts.

Keypoints:

•ProductSelection

•ProductPricing

教学重点

•ForbiddenandRestrictedProducts

及难点

Difficultpoints:

•ProductSelection

•ProductPricing

Teachingmethods:

・task-driventeachingmethodandcooperativelearningmethod

教学方法

Teachingmeans:

与手段

•multimediaisgivenprioritytoandsupplementedbyasmallamountofblackboard

teaching

•Part1:ProductSelection

Warming-up

Takeacloselookatthefollowingpiechart(SeeFigure5.1What35E-Commerce

StoreOwnersSellOnline)andputtheresultsofthesurveyinorder.

Listening

Listentothesentencesaboutproductselection.

Speaking

GettoknowaboutwhattosellifsettingfootinCBECinthefuture

Reading

Keypoints:1)Newwordsandexpressions

教学过程

2)Keysentences

3)Exercisesexplanation

•Part2:ProductPricing

Warming-up

1.Learnthefollowingwordsandexpressionsaboutprice.

2.Choosetwomostimportantfactorsweshouldconsiderwhenpricingeachof

thefollowingitems.

Listening

Listentothesentencesaboutproductpricing.

Speaking

Gettoknowaboutbargainingonline.

Reading

Keypoints:1)Newwordsandexpressions

2)Keysentences

3)Exercisesexplanation

•Part3:ForbiddenandRestrictedProducts

Warming-up

DoaresearchabouttherestrictedorprohibiteditemsonShopeewithyourpartner

andtrytolistsomeofthem.

Listening

Listentothesentencesaboutforbiddenandrestrictedproducts.

Speaking

GettoknowabouttheprohibitedandrestrictedproductsonShopee.

Reading

Keypoints:1)Newwordsandexpressions

2)Keysentences

3)Exercisesexplanation

•Homework

12)Finishtheexercisesonreading1,reading2andreading3,checkitnextclass.

13)ReadSupplementaryMaterials:

课外安排

HowtoCustomizeProductSortinginWooCommerce

14)Prepareforthedictation

15)Somestudentsgetreadyforthepresentation

授课周次授课时间计划学时数

教学单元Unit6Cross-BorderE-CommerceOrderManagement

授课方式J理论课口实验（实训）课口上机课口其他

UnitObjectives

•Learnhowtogetpotentialordersbyreplyingtopre-saleinquiries.

教学目标

•Learnaboutplacinganorder.

•Learnhowtofollowtheorders.

Keypoints:

•communicatingtechniquesusedinCBEC

教学重点•strategiesofCBECordermanagement

及难点Difficultpoints:

•E-CommerceOrderManagementSystem

•customerrelationshipmanagement

Teachingmethods:

・task-driventeachingmethodandcooperativelearningmethod

教学方法

Teachingmeans:

与手段

•multimediaisgivenprioritytoandsupplementedbyasmallamountofblackboard

teaching

•Warming-up

DiscussabouttheproblemsthestudentshavemetwhentheyshoppedonCBEC

platforms.Instructthestudentstogeneralizethesolutions.

•Listening

Listentothesentencesofeachpart.

教学过程•Speaking

Practiceandfinishtheexercisesinthespeakingsectionofeachpart.

•Reading

Keypoints:1)Sales-relatedInquiriesandReplies

2)OrderManagementSystem

3)OrderConfiiTnationandFollow-upServices

•Homework

16)Finishuptheexercisesofreading1,reading2andreading3,checkthem

课外安排nextclass.

17)Gothroughthesupplementarymaterialsandfinishtheexercises.

18)Role-playtheconversationsandpracticetheusefulexpressions.

授课周次授课时间计划学时数

教学单元Unit7Cross-BorderE-CommerceMarketingActivities

授课方式J理论课口实验（实训）课口上机课口其他

UnitObjectives

•LearnaboutthepromotionandmarketingstrategiesofCBEC.

教学目标

•LearntheconceptsofSEOandSEM.

•LearnhowtobuildabrandwhiledoingCBECtransactions.

Keypoints:

•promotionandmarketingstrategiesofCBEC.

•TheconceptofSocialNetworkingService

教学重点

Difficultpoints:

及难点

•conceptsofSEOandSEM

•thedifferenceandrelationbetweenSEOandSEM

•ProcessofBrandBuildinginCBEC

Teachingmethods:

・task-driventeachingmethodandcooperativelearningmethod

教学方法

Teachingmeans:

与手段

•multimediaisgivenprioritytoandsupplementedbyasmallamountofblackboard

teaching

•Warming-up

Learntheimportantholidaysinthewesterncountries,whicharealsosalesdays.

Giveashortintroductionabouttheseshoppingholidays.

・Listening

ListentothesentencesofmarketingandpromotionofCBEC

教学过程•Speaking

Gettoknowaboutthepromotionalactivitiesofplatform-insideofCBEC.

•Reading

Keypoints:1)TheconceptofSocialNetworkingService一SNS

2)LearnaboutSearchEngineMarketing

3)ProcessofBrandBuildinginCBEC

•Homework

19)Finishtheexercisesonreading1,reading2andreading3,checkitnextclass.

20)ReadSupplementaryMaterials:

课外安排

FourKeystoAmazon'sMarketingSuccess

21)Prepareforthedictation

22)Somestudentsgetreadyforthepresentation

授课周次授课时间计划学时数

教学单元Unit8Cross-BorderE-CommercePayment

授课方式J理论课口实验（实训）课口上机课口其他

UnitObjectives

•Learndifferentwaysofcross-bordere-commercepayment.

教学目标

•Learnthepaymentprocessofcross-bordere-commerce.

•LearnhowtodrawtheaccountwhendoingCEBCtransactions.

Keypoints:

•differencebetweenofflinepaymentandonlinepayment.

教学重点•PaymentprocessofCBEC.

及难点Difficultpoints:

•PaymentprocessofCBEC.

•Processofaccountwithdrawal

Teachingmethods:

・task-driventeachingmethodandcooperativelearningmethod

教学方法

Teachingmeans:

与手段

•multimediaisgivenprioritytoandsupplementedbyasmallamountofblackboard

teaching

•Warming-up

StudentspreviewwordsandexpressionsaboutCross-BoarderE-Commerceand

writedowntheirChinesemeaning.

•Listening

StudentslistentoadialogueaboutpaymentinCBECandfillintheblanks.

•Speaking

教学过程

Studentsroleplaythegivendialogueandtranslatetheunderlinedexpressionsinto

Chinese.

•Reading

Keypoints:1)differencebetweenofflinepaymentandonlinepayment.

2)differencebetweentraditionalcross-borderpaymentmethodsand

cross-bordere-commercepaymentmethods

•Homework

23)Finishtheexercisesonreading1,reading2andreading3,checkitnextclass.

24)ReadSupplementaryMaterials:

课外安排

OnlinePaymentPlatformsofCBECinChina

25)Remembernewwordsandexpressions

26)Somestudentsgetreadyforthepresentation

授课周次授课时间计划学时数

教学单元Unit9Cross-BorderE-CommerceLogisticsandWarehousing

授课方式J理论课口实验（实训）课口上机课口其他

UnitObjectives

•Learnthepackingmaterialsofcross-bordere-commerce.

教学目标

•Learnaboutinternationallogisticschannelswithoverseaswarehouses.

•Learnaboutthedeliverytrackingandtransportationtime.

Keypoints:

•Expressionsofdifferentpackingmaterials

•LogisticsChannelsinCBEC

教学重点

•DeliveryTrackingandTransportationTime

及难点

Difficultpoints:

•MakingchoicebetweendifferentlogisticschannelsinCBEC

•Waystotrackdeliveryandchecktransportationtime

Teachingmethods:

・task-driventeachingmethodandcooperativelearningmethod

教学方法

Teachingmeans:

与手段

•multimediaisgivenprioritytoandsupplementedbyasmallamountofblackboard

teaching

•Warming-up

DoyouknowtheChinesenamesofthesepictures?Matchthepictureswiththe

rightwordsorexpressions,andwritedowntheirChinesemeanings.

•Listening

Listentothefollowingsentencesaboutpackagingandfillintheblanks.

教学过程•Speaking

CustomerAandCustomerserviceBaretalkingaboutthepackagingrequirements

forthefactoryandshippingagent.Pleasetrytoroleplaythedialogue.

•Reading

Keypoints:I)Theintroductionofdifferentpackagingmaterial

2)DifferentlogisticschannelsinCBEC

•Homework

27)Finishtheexercisesonreading1,reading2andreading3,checkitnextclass.

28)ReadSupplementaryMaterials:

课外安排

Cross-BorderE-CommerceShinesBright:TechSystemwillQuickenLogistics

Pace

29)Remembernewwordsandexpressions.

授课周次授课时间计划学时数

教学单元Unit10CustomerServiceofCross-BorderE-Commerce

授课方式J理论课口实验（实训）课口上机课口其他

UnitObjectives:

•Learnaboutcustomerserviceprocedures.

教学目标

•Learnabouttheproblemsusuallycomplainedandhowtodealwiththem.

•Learnaboutthereturningandrefundingpolicies.

Keypoints:

•theconceptofcustomerserviceanditsrelatedwordsandexpressions

•customerserviceprocedures;commoncomplaints;thereturningandrefunding

policies

教学重点

•thespeakingandreadingexercises

及难点

Difficultpoints:

•methodsofdealingwithcommoncomplaints;thereturningandrefunding

policies

•thelisteningsentencesandtheirpractices

Teachingmethods:

•TBLTmethod(TBLT:Task-basedLanguageTeaching)

教学方法•cooperativelearningmethod

与手段Teachingmeans:

•multimediaisgivenprioritytoandsupplementedbyasmallamountofblackboard

teaching

•Warming-up

1)Gettoknowsomeexpressionsrelatedwithcustomerservice.

2)LearnsomewordsandexpressionsandwritedowntheirChinesemeanings.

•Listening

Listentothesentencesofeachpart.

教学过程•Speaking

Practiceandfinishtheexercisesinthespeakingsectionofeachpart.

•Reading

Keypoints:1)Gettoknowcustomerserviceprocedures.

2)GettoknowtypesofcomplaintsthatleadtoAmazonsuspension.

3)Gettoknowhowtopromoteareturnpolicycustomerslove.

•Homework

课外安排30)Finishtheexercisesafterthereadingsections.

31)Gothroughthesupplementarymaterialsandfinishtheexercises.

授课周次授课时间计划学时数

教学单元Unit11TransactionEvaluationofCross-BorderE-Commerce

授课方式J理论课口实验（实训）课口上机课口其他

UnitObjectives:

•Learnhowtogivefeedbacktofive-starreviews.

教学目标

•Learnhowtodealwithbadcustomerreviews.

•Learnhowtoleavefeedbackforbuyers.

Keypoints:

•theconceptoftransactionevaluationanditsrelatedwordsandexpressions

•methodsofgeneratingfive-starreviewsanddeaingwithbadreviews

教学重点

•thespeakingandreadingexercises

及难点

Difficultpoints:

•methodsofgeneratingfive-starreviewsanddeaingwithbadreviews

•thelisteningsentencesandtheirpractices

Teachingmethods:

•TBLTmethod(TBLT:Task-basedLanguageTeaching)

教学方法•cooperativelearningmethod

与手段Teachingmeans:

•multimediaisgivenprioritytoandsupplementedbyasmallamountofblackboard

teaching

•Warming-up

1)Gettoknowsomeexpressionsrelatedwithreviews.

2)LearnsomewordsandexpressionsandwritedowntheirChinesemeanings.