数字时代的商务英语写作智慧树知到课后章节答案2023年下对外经济贸易大学

数字时代的商务英语写作智慧树知到课后章节答案2023年下对外经济贸易大学对外经济贸易大学

第一章测试

Business

communication

has

become

more

challenging

than

ever

before,

because

of

(

)

A:the

pervasiveness

of

digital

technologyB:the

increasingly

flattened

management

style

and

emphasis

on

team

workC:the

globalization

of

business

and

the

increase

in

workforce

diversity

答案:the

pervasiveness

of

digital

technology;the

increasingly

flattened

management

style

and

emphasis

on

team

work;the

globalization

of

business

and

the

increase

in

workforce

diversity

Which

of

the

following

represents

a

goal

for

business

writers?

(

)

A:You

should

create

messages

that

are

lengthy

to

demonstrate

your

superior

intellect

and

language

skills.B:You

should

write

business

messages

from

your

perspective.C:You

should

get

your

audience

to

believe

and

accept

your

ideas.D:You

should

concentrate

on

your

feelings

in

business

messages.

答案:You

should

get

your

audience

to

believe

and

accept

your

ideas.

Which

of

the

following

describes

the

language

feature

of

business

writing?

(

)

A:long,

complex

sentencesB:frequent

use

of

disciplinary

terminologiesC:use

of

nominalizationsD:plain

language

and

familiar

words

答案:plain

language

and

familiar

words

A

business

message

should

be

long

because

quantity

enhances

quality.

(

)

A:TrueB:False

答案:False

When

you

compose

a

business

messages,

you

often

need

to

cater

for

several

levels

of

readership.

(

)

A:FalseB:True

答案:True

One

important

purpose

of

writing

a

business

message

is

to

impress

your

reader

and

demonstrate

your

language

competence

by

using

big

words

and

long

complex

sentences.

(

)

A:FalseB:True

答案:False

Although

business

writing

in

English

seems

intimidating,

templates

or

form

letters

can

be

an

effective

means

to

help

with

it.

(

)

A:TrueB:False

答案:False

第二章测试

Stephanie

is

preparing

a

market

analysis

for

her

business

plan.

For

firsthand

information

she

should

(

)

A:search

the

Internet

for

related

Web

sites.B:review

scientific

experiments

conducted

by

experts.C:conduct

interviews

and

surveys

or

organize

a

focus

group.D:search

manually

in

her

local

library.

答案:conduct

interviews

and

surveys

or

organize

a

focus

group.

Anya

is

sending

a

persuasive

memo

to

her

staff

asking

them

to

participate

in

the

new

wellness

program.

Which

of

the

following

sources

of

information

would

be

most

appropriate

to

help

Anya

shape

an

effective

persuasive

message

for

her

staff?

(

)

A:Library

research

roomsB:Research

in

company

filesC:Questionnaires

and

surveys

of

employeesD:Tightly

controlled

scientific

experimentation

答案:Questionnaires

and

surveys

of

employees

The

direct

strategy

would

be

most

appropriate

when

(

)

A:presenting

ideas

requiring

persuasion.B:revealing

sensitive

news.C:delivering

bad

news.D:expecting

the

audience

to

be

pleased,

mildly

interested,

or

neutral.

答案:expecting

the

audience

to

be

pleased,

mildly

interested,

or

neutral.

Richard

began

his

memo

with

background

information

and

explanations

before

announcing

a

reduction

in

health

insurance

coverage.

The

strategy

Richard

used

is

called

(

)

A:frontloading.B:direct.C:passive

voice.D:indirect.

答案:indirect.

What

is

a

sentence

fragment?

(

)

A:Two

independent

clauses

connected

by

a

comma

without

a

conjunctionB:A

broken-off

part

of

a

complex

sentenceC:Two

independent

clauses

connected

without

punctuation

or

a

conjunctionD:The

part

of

a

sentence

containing

the

verb

答案:A

broken-off

part

of

a

complex

sentence

Which

statement

is

accurate?

(

)

A:Revising

and

proofreading

involve

the

same

steps.B:Proofreading

involves

using

only

a

spell

checker.C:Business

messages

must

be

clear,

concise,

and

readable.D:Revision

should

always

occur

after

you

have

completed

writing.

答案:Business

messages

must

be

clear,

concise,

and

readable.

Which

of

the

following

best

avoids

a

long

lead-in?

(

)

A:Yes,

we

will

send

the

information

you

requested.B:This

is

to

advise

you

that

we

will

send

the

information

you

requested.C:I

am

writing

this

letter

to

inform

you

that

we

will

send

the

information

you

requested.D:You

may

be

interested

to

learn

that

we

will

send

the

information

you

requested.

答案:Yes,

we

will

send

the

information

you

requested.

第三章测试

Business

writers

who

use

words

such

as

interrogate,

remuneration,

and

terminate

are

using

language

many

readers

would

consider

(

)

A:unfamiliar.B:conversational.C:slang.D:jargon.

答案:unfamiliar.

Which

of

the

following

sentences

best

focuses

on

the

audience?

(

)

A:We

are

very

pleased

to

have

you

as

our

newest

customer.B:Register

now

to

lock

in

your

preferred

travel

dates.C:You

can

help

us

by

sending

us

your

payment

immediately.D:All

sentences

are

focused

on

the

audience

rather

than

the

sender.

答案:Register

now

to

lock

in

your

preferred

travel

dates.

As

employees

use

instant

messaging

to

conduct

more

business,

they

should

send

messages

that

are

informal,

conversational,

and

(

)

A:casual,

including

low-level

language.B:filled

with

slang

and

jargon.C:professional.D:streamlined

(e.g.,

using

abbreviations

such

as

ur

for

you

are).

答案:professional.

Which

of

the

following

is

most

acceptable

for

business

writing?

(

)

A:Your

remuneration

will

perpetuate

for

three

weeks

after

your

termination.B:It

is

imperative

that

we

ascertain

whether

you

qualify

for

benefits.C:Our

company

stipulates

that

you

must

submit

your

hours

so

that

we

can

compensate

you

properly.D:Please

check

with

your

supervisor

for

information

about

salary

increases.

答案:Please

check

with

your

supervisor

for

information

about

salary

increases.

Which

of

the

following

demonstrates

effective

business

writing?

(

)

A:All

executives

and

their

wives

will

attend

the

Reno

conference.B:The

office

personnel

will

assist

you

with

your

forms.C:The

female

attorney

graduated

from

Yale.D:A

salesman

must

meet

monthly

sales

quotas.

答案:The

office

personnel

will

assist

you

with

your

forms.

To

emphasize

an

idea

through

mechanics,

place

it

in

(

)

A:capital

letters.B:boldface.C:Any

of

these

techniques

would

emphasize

the

idea.D:a

different

font

style.

答案:Any

of

these

techniques

would

emphasize

the

idea.

Monica

is

writing

her

first

safety-inspection

report.

To

sound

businesslike

and

professional,

Monica

should

include

expressions

such

as

the

affected

party,

the

undersigned,

and

the

writer.

(

)

A:TrueB:False

答案:False

The

following

sentence

effectively

uses

a

stylistic

device

to

de-emphasize

the

bad

news:

Although

we

don't

have

any

available

positions

at

this

time,

we

were

pleased

to

receive

your

application

and

will

keep

it

on

file

for

six

months.

(

)

A:TrueB:False

答案:True

What

question

should

you

ask

to

visualize

your

audience?

(

)

A:Do

I

need

to

include

more

background

information?B:What

position

does

the

person

hold

in

the

organization?C:All

answer

choices

are

questions

you

should

ask

to

visualize

your

audience.D:Should

I

expect

a

neutral,

positive,

or

negative

response

to

my

message?

答案:All

answer

choices

are

questions

you

should

ask

to

visualize

your

audience.

第四章测试

End

dates

and

specific

actions

in

a

routine

request

letter

should

be

placed

in

the

(

)

A:body.B:introduction.C:enclosure

notation.D:closing.

答案:closing.

Which

of

the

following

would

be

the

most

effective

closing

statement

in

a

routine

action

request

letter?

(

)

A:I

would

appreciate

receiving

a

copy

of

the

contract

for

your

proposed

installation

at

your

earliest

possible

convenience.B:Please

send

a

contract

for

heating

and

ventilation

work

by

April

1

to

allow

installation

to

begin

by

April

15.C:Thanking

you

in

advance

for

sending

a

copy

of

the

contract

for

installation

of

a

new

HVAC

system

by

April

1.D:We

hope

you

can

get

our

work

completed

in

a

timely

manner.

答案:Please

send

a

contract

for

heating

and

ventilation

work

by

April

1

to

allow

installation

to

begin

by

April

15.

Kim

is

following

the

three-part

plan

to

write

a

direct

claim

letter

about

a

problem

with

her

digital

communication

service

bundle.

What

should

she

put

in

her

opening?

(

)

A:A

clear

description

of

the

desired

actionB:A

goodwill

statement

and

end

dateC:Details

of

the

adjustment

she

desiresD:An

explanation

of

the

nature

of

her

problem

with

the

digital

communication

service

bundle

答案:A

clear

description

of

the

desired

action

Which

of

the

following

is

the

most

appropriate

opening

for

an

adjustment

letter

granting

a

claim?

(

)

A:Although

we

believe

that

the

food

we

served

last

weekend

was

of

the

highest

quality,

we

are

willing

to

refund

the

cost

of

your

dinner

this

time

only.B:Thank

you

for

your

letter

of

November

16

describing

your

bad

dining

experience

with

us

last

weekenD.C:The

enclosed

check

for

$78,

which

covers

the

cost

of

your

dinner,

demonstrates

our

desire

to

satisfy

our

customers

and

earn

their

confidence.D:We

are

very

sorry

to

hear

that

your

meal

with

us

did

not

meet

your

expectations.

答案:The

enclosed

check

for

$78,

which

covers

the

cost

of

your

dinner,

demonstrates

our

desire

to

satisfy

our

customers

and

earn

their

confidence.

To

encourage

a

positive

response

to

your

request

for

action,

consider

connecting

your

appreciation

in

the

closing

to

a

statement

developing

sender

benefits.

(

)

A:FalseB:True

答案:False

If

you

use

e-mail

to

respond

to

an

inquiry,

check

facts

carefully

because

your

e-mail,

like

any

document

written

for

your

company,

is

considered

a

legally

binding

contract.

(

)

A:TrueB:False

答案:True

Begin

a

direct

claim

letter

with

a

description

of

your

previous

experiences

as

a

faithful,

happy

customer.

(

)

A:TrueB:False

答案:False

In

the

closing

paragraph

of

an

adjustment

letter,

it

is

inappropriate

to

mention

another

one

of

your

company's

products

or

services.

(

)

A:TrueB:False

答案:False

第五章测试

When

using

the

indirect

strategy

in

a

persuasive

message,

you

should

place

the

reasons

and

explanations

(

)

A:in

an

attachment

to

the

message.B:in

the

closing

of

the

message.C:after

the

main

idea.D:before

the

main

idea.

答案:before

the

main

idea.

Which

of

these

statements

about

persuasion

is

most

accurate?

(

)

A:Most

persuasive

requests

should

be

written

directly

to

show

your

confidence.B:Persuasion

is

important

if

you

anticipate

resistance

or

if

you

must

prepare

before

you

can

present

your

ideas

effectively.C:Because

effective

persuasive

appeals

require

creativity,

you

will

not

usually

need

to

follow

a

specific

writing

plan

in

these

messages.D:The

ability

to

persuade

will

be

important

to

success

in

business,

but

this

ability

is

not

important

to

personal

success.

答案:Persuasion

is

important

if

you

anticipate

resistance

or

if

you

must

prepare

before

you

can

present

your

ideas

effectively.

Professional

marketers

and

salespeople

follow

the

AIDA

strategy

in

their

sales

letters

because

it

is

effective.

What

does

AIDA

represent?

(

)

A:Attention,

interest,

desire,

and

actionB:Access,

incite,

determine,

and

activateC:Appeal,

input,

develop,

and

attuneD:Attraction,

innovation,

determination,

and

activity

答案:Attention,

interest,

desire,

and

action

In

the

body

of

your

persuasive

message,

you

will

reduce

resistance

by

(

)

A:focusing

exclusively

on

reader

benefits.B:shifting

reader

attention

through

praise

and

compliments.C:avoiding

any

potential

reasons

for

resistance.D:anticipating

arguments

and

offering

counterarguments.

答案:anticipating

arguments

and

offering

counterarguments.

Which

of

the

following

messages

would

most

likely

require

the

indirect

strategy

to

persuade?

(

)

A:Making

a

typical

claimB:Asking

an

employer

for

agreed-upon

benefits

such

as

vacation

timeC:Requesting

favors

and

action

from

coworkersD:Informing

employees

of

an

upcoming

all-staff

meeting

答案:Requesting

favors

and

action

from

coworkers

第六章测试

Business

writers

must

learn

which

bad-news

messages

should

be

presented

with

the

direct

strategy

and

which

should

be

presented

with

the

indirect

strategy.

(

)

A:FalseB:True

答案:True

If

your

receiver

might

overlook

the

bad

news,

it

is

appropriate

to

use

the

direct

strategy.

(

)

A:TrueB:False

答案:True

If

your

message

may

create

a

hostile

reaction,

you

should

use

the

indirect

strategy.

(

)

A:FalseB:True

答案:True

Thank

you

so

much

for

asking

me

to

speak

at

the

university's

graduation

ceremony

is

an

effective

buffer

in

a

refusal

letter.

(

)

A:FalseB:True

答案:False

The

most

important

part

of

a

bad-news

message

is

the

section

that

explains

why

a

negative

decision

is

necessary.

(

)

A:TrueB:False

答案:True

Using

the

following

statement

in

an

explanation

of

the

reasons

for

the

bad

news

could

help

the

receiver

to

accept

the

message:

Although

we

would

like

to

consider

installing

the

heating

system

you

have

offered,

we

are

seeking

a

more

energy-efficient,

environmentally

friendly

unit.

(

)

A:TrueB:False

答案:True

Placing

the

reasons

before

the

bad

news

improves

the

chances

that

the

reader

will

accept

and

understand

the

bad

news.

(

)

A:FalseB:True

答案:True

Company

policy

prevents

us

from

exchanging

your

defective

wireless

router

more

than

30

days

after

you

purchased

it

is

an

example

of

an

effective

explanation.

(

)

A:FalseB:True

答案:False

To

take

the

spotlight

off

the

bad

news,

place

it

at

the

end

of

a

paragraph.

(

)

A:TrueB:False

答案:False

When

you

must

refuse

a

request,

you

may

sometimes

offer

an

alternative,

substitute,

or

compromise.

(

)

A:TrueB:False

答案:True

第七章测试

Which

of

the

following

is

most

likely

to

be

written

as

an

informative

report?

(

)

A:A

comparison

of

five

handheld

communication

devices

that

your

company

might

purchaseB:A

feasibility

study

addressing

tuition

reimbursement

to

all

employeesC:A

recommendation

from

the

Information

Technology

Department

that

your

company

install

a

wireless

networkD:A

summary

of

information

presented

at

a

recent

conference

for

technical

writers.

答案:A

comparison

of

five

handheld

communication

devices

that

your

company

might

purchase

When

you

organize

a

report

indirectly,

in

which

order

should

you

present

your

ideas?

(

)

A:Description

of

the

problem,

conclusions,

facts,

and

recommendationsB:Description

of

the

problem,

facts,

conclusions,

and

recommendationsC:The

indirect

pattern

does

not

follow

a

set

order

of

ideas.D:Conclusion,

recommendations,

description

of

the

problem,

and

facts

答案:Conclusion,

recommendations,

description

of

the

problem,

and

facts

Although

citing

sources

in

a

formal

report

is

essential,

you

do

not

need

to

cite

sources

in

an

informal

report.(

)

A:TrueB:False

答案:False

The

first

step

in

preparing

a

report

is

to

sit

down

and

begin

writing

immediately;

this

technique

allows

you

to

capture

your

best

ideas

quickly.

(

)

A:True

B:False

答案:False

Which

of

the

following

statement

is

incorrect?

(

)

A:Executive

summary

is

the

most

important

section

of

the

business

plan

and

is

written

for

manager

or

executive.B:Executive

summary

highlights

the

proposal

or

business

plan

and

is

written

for

manager

executives,

so

it

should

be

less

technically

oriented.C:The

length

of

executive

summary

is

suggested

to

be

no

more

than

one-tenth

of

the

business

plans

or

not

more

than

a

couple

of

pages

for

lengthy

business

plans.D:To

show

you

are

knowledgeable

in

the

field,

you

should

prepare

executive

using

as

many

jargons

or

technical

terms

as

possible

so

as

to

impress

your

boss.

答案:The

length

of

executive

summary

is

suggested

to

be

no

more

than

one-tenth

of

the

business

plans

or

not

more

than

a

couple

of

pages

for

lengthy

business

plans.

What

is

the

purpose

of

a

letter

or

memo

of

transmittal?

(

)

A:To

present

an

overview

of

the

reportB:To

introduce

the

writer

of

the

reportC:To

provide

a

list

of

sources

used

within

the

reportD:To

designate

the

parts

of

the

report

答案:To

provide

a

list

of

sources

used

within

the

report

Headings

that

show

the

outline

of

a

report

are

called

(

)

A:functional

headings.B:descriptive

headingsC:talking

headings.D:topic

headings.

答案:functional

headings.

Which

of

the

following

reports

is

an

example

of

an

analytical

report?

(

)

A:A

report

showing

state

budget

allocations

for

educationB:A

report

summarizing

the

details

of

a

recent

seminar

you

attendedC:A

report

outlining

the

new

company

procedure

for

reporting

workplace

injuriesD:A

report

recommending

an

antiterrorism

security

system

for

mass

transit

答案:A

report

outlining

the

new

company

procedure

for

reporting

workplace

injuries

Your

company

currently

processes

its

payroll

internally

but

is

considering

the

use

of

an

external

accounting

firm.

You

are

in

charge

of

determining

whether

your

company

should

proceed

with

this

plan.

What

kind

of

report

would

you

most

likely

write?

(

)

A:Information

reportB:Summary

reportC:Feasibility

reportD:Progress

report

答案:Summary

report

Which

of

the

following

is

not

needed

in

a

feasibility

report?

(

)

A:Problems

that

may

result

from

implementationB:The

background

and

problem

necessitating

the

proposalC:Costs

of

implementing

the

proposalD:Persuasive

techniques

答案:The

background

and

problem

necessitating

the

proposal

第八章测试

Begin

the

job

search

by

studying

the

job

market

and

(

)

A:specifying

your

target

job,

ideal

supervisor,

and

perfect

working

conditions.B:developing

a

short-range

career

plan

to

present

at

interviews.C:identifying

your

interests,

goals,

and

qualifications.D:searching

Web

sites

for

job

openings.

答案:identifying

your

interests,

goals,

and

qualifications.

The

best

advice

for

college

students

who

need

to

learn

about

careers

and

establish

a

professional

network

is

to

(

)

A:enroll

in

classes

in

many

programs

to

sample

every

career

path.B:purchase

a

good

interview

suit.C:volunteer

with

a

nonprofit

organization.D:write

your

own

blog

to

attract

potential

employers.

答案:volunteer

with

a

nonprofit

organization.

Which

of

the

following

is

a

traditional

job-search

technique?

(

)

A:Checking

LinkedIn

or

FacebookB:Developing

a

networkC:Searching

CareerBuilder

and

HotJobsD:Visiting

a

company

Web

site

to

search

for

job

openings

答案:Developing

a

network

Because

it

quickly

reveals

a

candidate's

education

and

experience

record,

most

recruiters

favor

a(n)

(

)

A:online

résumé.B:chronological

résumé.C:functional

résumé.D:scannable

résumé.

答案:chronological

résumé.

In

the

Education

section

of

your

résumé,

you

should

(

)

A:list

all

college

courses

you

have

taken

to

give

the

employer

a

complete

picture.B:include

relevant

seminars

attended

and

workshops

completed.C:list

only

colleges

where

you

have

completed

a

degree

or

certificate

program.D:specify

your

high

school

and

college

GPAs.

答案:include

relevant

seminars

attended

and

workshops

completed.

Experts

argue

about

the

best

length

for

a

résumé,

but

they

agree

that

you

shouldn't

waste

space

on

unnecessary

information.

Which

of

the

following

should

you

omit

on

your

résumé?

(

)

A:Awards,

honors,

and

certificatesB:Skills

and

responsibilities

learned

at

part-time

job