2021年第三季度中国移动阅读市场季度盘点-20正式版

2021• 务 • 纸20213务 愿资2021/11/11 数据驱动精益成长

滑滑撰研APP• 滑 APP• 滑 尽 尽研 滑 BAT撰纸2010203

333务&IP202192务X2021729确尽尊筛尽尽30037525%务确2019愿模 纸纸2021/11/11 数据驱动精益成长 520213725731X25务筛2021-0222塔15务916924务务务#IP#2020导IP

882021 务15 +务务12202151 4撰9262021务确 务2021/11/11 数据驱动精益成长 63- 务01APPQQ- 02/ / - 03务IP2021/11/11 数据驱动精益成长 7务20213 212 1%2021335,00030,00025,00020,00015,00010,0005,0000©h2021/11/11

32,756.17 32443.0630367.9840375.91%202139.23 18%202138,608.07 8430.717818.84119.23 24%202132021.7 2021.8 2021.9数据驱动精益成长 913,00012,00011,00010,0009,0008,0007,0006,0005,0004,0003,0002,0001,0000

2020Q3-2021Q3 Top10APP20Q3ü2021Q3APP撰+77%研尽剧尽+9%QQ尽100%APP+14%社-32%ü20Q3+20%尊+30%üTOP10务5+79%21TOP2+6%撰+24%研2020Q3 2020Q4 2021Q1 2021Q2 2021Q3©h 2021/11/11 数据驱动精益成长 103 2l研滑研32127研20Q3研202110.7220213

2021312.010.010.678.06.04.02.00.02021.7©h2021/11/11

160.0140.0120.09.427.59 100.080.060.040.020.00.02021.8 2021.9数据驱动精益成长

138.41121.8597.422021.7 2021.8 2021.911TOP10剧2021 TOP10TOP3QQ剧社撰©h2021/11/11

2.802.652.492.021.451.401.271.120.870.74数据驱动精益成长

9.27TOP37.987.9812.096.725.927.805.666.817.371220213 务 1/2•研20213务尽尊5000W尽APP2021Q3QAU120.15%2QQ3.53%3剧剧2.36%4-16.66%5社社-6.00%64.36%2000W-5000W7-12.89%817.68%99.17%10-32.30%©h

务500W-2000W 务 APP 告500W-2000W1128.45%12-31.57%13对对-7.95%14尽18.19%15愿-28.17%16务-29.71%17撰撰-107.60%18-114.44%19-112.87%2010.25%214.16%22社社-8.71%1. 2. APP APP / 务3.2021/11/11 数据驱动精益成长 1320213 务 2/220213620213u5000WQAU1•3u2000-5000W4QAU2864QAU3406u500-2000W12•APPAPP2021/11/11 数据驱动精益成长 14务阅文集团：拓展科幻等前沿内容类型，网文漫改和免费阅读平台运营是现阶段重点19917务819262021务务729202181务务·8202181815+6务务2181917001000189282181828IP务89292021-20225120162020281189%9102021/11/11 数据驱动精益成长 16掌阅：Q3营收5.02亿元，加大版权与微短剧投入•2021Q35.02• 50Q1-Q3Q314.9513.864.86 5.142019 2020·2021/11/11

2.40%尽149373.16%IP21尽剧Q1-Q3Q31.66导15.96+6.81%-10.46%1.481.081.务5.02-2.40%0.55-73.16%0.440.142.导撰2021201920202021数据驱动精益成长17塔读小说：原创内容大放异彩，新人培育效果显现301/02/03/

撰IPØØØ塔读文学新人作者对平台的认可撰@820Ø滑Ø1-5101务5Ø滑Ø